Beyond honored am I to introduce you to this week’s guest blogger Fernando Sadir. A brilliant Pilates Instructor and mover who wants to share his advice “Look for someone to inspire you to reinvent yourself constantly within the method” with each of you! I hope you enjoy his advice to you Pilates Instructors and Studio Owners to find your path towards success and it starts with you! Continue reading
Marketing yourself as a Pilates instructor is easier said than done. When I first became a Pilates instructor, I paid way too much for a website. Not that I was robbed or anything. The site was fantastic. Beautiful! It did everything and more. Honestly, it was more than I could afford but at the time all I knew was that I needed a website and it needed to up and running before I finished my last exam. How else was anyone going to find me? Continue reading
I remember when I first became a Pilates instructor. I was so excited, and I couldn’t wait to be teaching as many clients as possible. I mean, everyone should be doing Pilates right? My first few clients came from other teachers so when I had my first “Pilates is too expensive” comment I was a bit caught off guard. I knew Pilates was more than I could afford in the beginning but I loved it so much I started making my own coffee and became an instructor so I could make room in my budget for my Pilates sessions. A girls gotta do what a girls got to do! The client asked for a discount, and I said no. She left, and I sat there wondering what I could have done differently. Was Pilates too expensive?
Obviously no! I spent nine months and thousands of dollars in my first training not to mention almost a thousand hours after you added up all the apprentice hours, training hours, meetings, the clients I was teaching that didn’t count towards my hours. Continue reading
How often do you hear: “I’ll think about it” or, “it’s too expensive, I’m too busy” when working with a first-time client? Growing your Pilates business relies on acquiring new clients, getting new clients to commit to future sessions and getting existing clients to buy more often. If you are not converting first-time clients, this means your business growth relies solely on your existing clients. What if one of them gets sick? Moves? Goes on a long vacation? Converting first-time clients is not the easiest thing in the world. But, if you avoid these common mistakes you’ll be well on your way to batting 100! Continue reading
I get it; you want Pilates to sell itself. You want people to walk into the studio take a session and hand you their credit card. But, you are not getting a lot of new clients in, or you are, and they are not committing. I’ve heard all the reasons (excuses why). Ditch them. They are not serving you. Yes, there are lots of studios, lots of teachers and many are doing deals that are unheard of.
In my many years coaching Pilates teachers I have seen instructors leave great studios because they don’t want to “sell.” Well, I hate to burst your Pilates-doesn’t-require-sales-bubble but it doesn’t matter where you teach Pilates you have to “sell” Pilates with YOU to stay in business. Continue reading
Does this sound familiar to you? You fell in love with Pilates and took the leap to become a Pilates instructor. As an apprentice, you did lots of self-practice and extra sessions every week. Your fellow apprentices practiced teaching on your every day, and you were living, eating and breathing Pilates! Then you graduate your program and begin teaching. You start canceling your session with your instructor to fit a client in. Then it happens again. You cancel your standing and tell yourself you will schedule after you get all your clients scheduled. You miss a couple weeks but you promise yourself that you’ll self-practice. The days get long, and you feel too tired to push yourself. One day you find yourself jealous of the Pilates session your client is getting from you. Or, worse, you don’t feel inspired anymore. You think you need to learn more exercises or give them exercises they might not be ready for yet because you are afraid they are bored. My friend and Pilates instructor Carrie Samper once said: “If you are bored, your clients are bored.” I agree with her. Continue reading
Do you have a great business idea, one that would allow you to become the entrepreneur you’ve always wanted to be, but something is holding you back?
I started my business as a Pilates instructor in 2008 during the Great Recession. When economic times are tough, gym memberships can often be one of the “nice to have” things that people ditch first. But within 90 days of me becoming certified to teach my classes were completely booked. Why were people choosing to spend a portion of their limited disposable income on classes with me? Continue reading
When I was an apprentice I remember thinking that some day I would open my own Pilates studio and call it L Logan Pilates! I had just discovered Pilates the previous year and had a mountain of learning to do, but I concretely knew my own brick-and-mortar location was just a bit further down this exciting road I was traveling. For me it wasn’t a question of should I own or should I rent. Clearly, I would own, so I created a roadmap to get there. Continue reading
I talk about goals and visions all the time! I’m not the only one. There are plenty of people out there telling you to make resolutions, set goals, do visualization experiments. You’ve heard it more times then you can count. I bet you’ve even set a few here and there and achieved some or let go of others. Today, I want to talk about achieving your Pilates business goals. Continue reading
So, you want open your own Pilates Studio. You’re itching to walk into the doors of your very own space full of equipment you love and clients flowing in and out every hour. But where do you start? How do you go from where you are now to physical space with your name on the front? You’ve finished your program, have been teaching at another studio and are ready to take that next step, leap and jump into owning your own space. Congratulations, I’m stoked for you! Continue reading
(Today’s guest post is written by Sandy Shimoda, owner of Vintage Pilates, in Los Angeles. has been a private student of Jay Grimes since 2004, and opened Vintage Pilates with the hope of providing a place for students to access the wealth of understanding that Jay has to offer. I have conducted a workshop for Sandy’s instructors, and I asked her to write about the experience and how it benefited her team.) Continue reading
(This week’s post is written by Andrea Maida, a 13-year veteran Pilates instructor who offers private and semi-private lessons at her Solana Beach, Calif., studio. Check out her blog. You can also find at Vintage Pilates in L.A. Andrea read my book, and she attended a couple of my workshops, so I asked her if she would please share how she’s using what she learned to improve her own business model.)
I first got to know Lesley as a business guru via Skype. Continue reading