How to Start Becoming Known for Pilates in Your Community

How known are you as a Pilates instructor or studio in your community? You’ve got your business cards, a website, maybe you have even left some flyers at a local business. But, you are still not getting the new clients you’re want to teach. You are wracking your brain with ways to market your expertise as a Pilates instructor. And, you are posting away on Facebook and Instagram. You feel like you are doing all the things and yet it feels like it is all falling flat. So, how do you start to become known for Pilates in your community?

Becoming Known in your community is the key to rocking your business bliss. It doesn’t matter if you are an independent contractor, Pilates studio owner or you teach Pilates in your own home. The beauty of our business is that you can still have a successful business of your design by marketing some of the “old-fashioned” ways. We dove deep into this in our course and blog about “Attracting New Clients.” New client referrals and local connections go a long way when you are known for what you do best. Because they speak directly from the heart and often to people who are similar to them.

If I were to ask you who were the popular fitness instructors in your area, you could tell me. Would your name be among them? Becoming popular isn’t a contest (I know it can feel that way). It’s something in your control. When you are clear as to who you are as a teacher, whom you are the ideal teacher for and you deliver results your clients will speak for you. They will be the best marketers money can buy. And, the best part of that kind of marketing is that it didn’t cost you anything. Your clients and those who have heard about what you are known for will help get your name out there better and faster than you could with buying ads or posting flyers.

Tell me what is something unique about taking Pilates with you? What is my Pilates experience like when I take a session or class with you or at your studio? What kind of client are you the best teacher for? What results do your clients gain after working with you? You can post these in the comments below or send them to me directly here.

Having the answers to who you are as a Pilates instructor and what space you best serve is just one step in getting you Known! Let’s start taking those steps together. Join me this Thursday (replay for one week) for our next webinar all about becoming Known. It’s time you take control of who you attract to your business and for your community to know what it is you do as a Pilates instructor.

Are you ready to become known? Register here.

xx~LL

Your Competition is Not Killing Your Pilates Business

When you do not see growth in your Pilates business, it is easy to want to blame the competition. I remember when I first took over a studio and was struggling to grow. At this time the studio I was running was one of 5 within one square mile. Our prices were the most expensive of them all.

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The Magical Land of Pilates Consistency and Innovation

Have you ever found yourself defending a rule you may no longer need? As instructors rules are important but what about when you need to break a rule? Can you? I have a Yoga teacher who talks about following the rules as much as you can when you are first starting out. Why? Because as you advance you’ll need to break them. That is why when this week’s guest blogger Holly Furgason approached me with this blog I had to share it with all of you! Do you know when to be consistent and when to be innovative?

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Why Location Matters for Your Business

I have been lucky in life to land some amazing job opportunities. My first job fell into my lap as did my second. My third job I hunted a little bit and got pretty picky but then my Pilates jobs again just made their way to me. So, again, I’ve been pretty lucky! But, when if I were honest I would never advise others to just fall into picking their studio location. I would never want anyone to root their business down and hope for the best. I felt that this discussion could use a voice that has been through choosing a location and not just one but two so far! So, I will let Christa Gurka of Pilates in the Grove take the stage and offer up her wisdom.

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Tips to Selling Your Pilates Studio

This week I have a fantastic blog for you! Seriously, when I asked for guest bloggers at the beginning of 2017 I was honored to get a yes from this week’s author. She has a journey that is far different from my own and her advice is incredibly important for any instructor or studio owner out there. Jessica Valant shares her story from owning a studio to selling her studios. While you might be sitting there thinking you don’t own or you’ll never sell her story is necessary for you to read. You never know what next month or year will bring! Below find out tips to sell or not to sell.

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How Your Pilates Practice Helps Your Pilates Business

Running your Pilates business isn’t the easiest task out there. Couple that with moving your business and starting fresh and you’ve got yourself a challenge. But, wouldn’t it be great if you already had experience trying to do something challenging? Wouldn’t it be easier to attempt to start over if you knew from experience that with consistency, dedication, and curiosity you would get where you desired to go? I mean, wouldn’t it just be awesome if something already existed in our lives helping us with one of the biggest challenges, our business? Oh, wait, practice Pilates much?

This week’s guest blogger shares her story of moving her studio, starting over from scratch and allowing her Pilates practice to be her business guide. Here is Nicole Martin of Ritual Pilates…

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How Attractive are You?

Yes, I am a Pilates business blogger. No, this blog post isn’t about your personal looks. But, I used to write dating blogs and give out dating advice. And, the truth is a lot of that advice crosses over to running your Pilates business. So, before you roll your eyes or think this isn’t the advice for you don’t swipe left just yet! Stay with me and see if any of these tips help your business get more looks, hits and if there was an app for finding a Pilates studio some swipe rights.

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To Niche or Not to Niche, That is the Question

I hear you! You are trying to grow your business, fill your classes and teach when you want to teach. You think that you can’t turn anyone away because it’s not like there’s a line around the corner, yet.

The trouble with not having a clear idea on who you are for, who your ideal clients are and what inspires you to do what you do is that you feel like you are getting nowhere fast. You’ll burn out or at the very least feel like you have a job but not a career.

We are so lucky to be able to teach Pilates. Not just because we help people but because there is a lot of flexibility (no pun intended) in Pilates. There are different styles you can teach, so many pieces of equipment and endless exercises and then you add the clients in. Clients are not all created equal. You’ve got healthy bodies, pre/post-natal, athletes, seniors, PT, women, men, children, those with specific needs and so much more. You can start out as a new teacher who is ready to teach almost any healthy body and then along your teaching journey you begin to find interests. Types of injuries, issues, conditions, goals that are calling to you. And, when they call it’s so important you answer. Continue reading

Should You Run Your Pilates Business as Usual?

I saw an ad the other day in a magazine. It read “Business as Usual.”  Boring! Your business is anything but usual. Teaching Pilates is a unique career choice. One that requires you to wear many hats. You have to teach clients, market your business, some have to manage teachers, manage a schedule, reschedule, keep copious notes, study movement, study Pilates, do Pilates etc etc etc.

Pilates teachers and studio owners don’t clock in and clock out and leave it all at the “office.” We are inspired by our own practice, other fitness modalities a random billboard or in the case of this week’s article an advertisement. The business of Pilates is anything but usual.

So, why do so many teachers and studios seem to follow a mold? Do business per the usual?

The studio on the other side of town, down the street or even right next door might seem like they have it all. They may have bright lights, busy classes or offer other fitness modalities. The other studios in your town or even online (because it’s hard to not compare) may seem to have it all and so when you’re trying to make the magic happen, trying to bring in the money it can be easy to do business like others before you, do business as usual. To follow the mold. But, if you are not clear with who you are as a teacher/studio, whom you teach and what you offer and stick to that…then there is another mold you’ll fall into. The one where a studio closes its doors.

If you heard the podcast interview I did with Pilates Unfiltered I was asked why I don’t own a studio? It’s not because I don’t think I can run one. It’s not because I don’t think it’ll be fruitful and it’s not because I don’t want it. The truth is my goals for my business and my personal life does not align with owning my own brick and mortar today. So, I run my business so that it continues on the path to my own desires.

Last week I went live about Pilates being my side hustle and not doing your Pilates business in the usual way. But instead doing your business your way. I know you’re thinking easier said than done. Yes, totally easier to say than to do but so is Pilates! Check out those videos above and then sit down and think about the teacher you want to be. Who do you want to teach? When do you want to teach? Where do you want to teach?

It takes longer to grow your business your way but it feels so good to go to work day in and out and when it’s your business and not you trying to fit into a mold or doing what you think worked for someone else.

I’d love to hear your goals and any questions or celebrations on how you are running your Pilates business. You can share them in the comments below or contact me here.

This week we have a deep dive in Social Media ads, going LIVE, trolls, and scheduling. You may wonder if you need to use social media for your marketing or if it’s even working. We will be talking about that starting June 22nd so register for this webinar here. Or, check out our entire summer series. Because I am so dedicated to you running your Pilates business your way we have one hour online LIVE workshops on developing and marketing your Niche, Group Fitness Classes, Having a life and Teaching Pilates, Converting First-time clients, a Q & A and more. Click here for all the deets. If you missed last week’s webinar and you want the entire series go ahead and sign up and I’ll make sure you get it.

Ditch Business per usual and start doing business per YOU!

xx~LL 

 

Latest and Greatest Pilates Business Advice

I cannot believe it is already May! I mean, it feels like I was just in Cambodia and Maui leading Pilates retreats and now here I sit after wrapping up season 1 of the Pilates business webinars. Time really does fly when you are having fun! And, so far this year at Profitable Pilates we have!

Since 2017 rolled in we have launched our webinar series, our program at PilatesAnytime.com, continued our weekly blog series (now with awesome guest bloggers) and guest blogged at Balanced Body.

Our first season of  Pilates business webinars included goal mapping, first-time client conversions, creating your ideal teaching schedule, ditching discounts, tough conversations, your website needs and your elevator speech.

Our second season calendar is in the works and we want to make sure we are lining up exactly what you want! That’s right, you have a chance to put your deepest Pilates business questions, desires and concerns up for the opportunity to be a webinar. Take this super quick (like seven questions and they are multiple choice) survey and let us know what you want more of!

Season two will launch soon!

In the meantime, I’ve got last week’s favorite webinar up on replay until May 5th. Do you know your “elevator speech?”  Are you able to quickly articulate what you do and why you do it? Stop spending money on marketing and check out our latest webinar. We believe that you can become known in your community for exactly what you are without spending money on ads. Don’t miss out on the replay watch and register today.

Lastly, be sure to check our tutorials over at PilatesAnytime.com (not a member? use LLOGAN for 30-day trial) and our blog at Balanced Body.

Love you all and can’t wait to make this summer the summer that rocks your Pilates business. Don’t forget to take our survey here.

xx~LL 

Walk Your Talk: Inspirational Advice from a Pilates Instructor

Beyond honored am I to introduce you to this week’s guest blogger Fernando Sadir. A brilliant Pilates Instructor and mover who wants to share his advice “Look for someone to inspire you to reinvent yourself constantly within the method” with each of you! I hope you enjoy his advice to you Pilates Instructors and Studio Owners to find your path towards success and it starts with you! Continue reading

Are You Marketing Your Pilates Business the Best Way

Marketing yourself as a Pilates instructor is easier said than done. When I first became a Pilates instructor, I paid way too much for a website. Not that I was robbed or anything. The site was fantastic. Beautiful! It did everything and more. Honestly, it was more than I could afford but at the time all I knew was that I needed a website and it needed to up and running before I finished my last exam. How else was anyone going to find me? Continue reading