Plan for Your Marketing
Like you, when I first started my business, I was SO excited. That new business buzz was THERE – I was picking up projects left and right, with so much creative energy I could barely contain it. It felt so good.
I had a great idea, and I was excited to share all of the amazing knowledge I’d learned from building SoulCycle, lululemon, and so many others with people just like you. I built my website quickly, rushed to open a mailchimp account [it was 2018 – mailchimp was the best option!], and essentially rushed through building the foundations of my business. Everything was working together with metaphorical duct tape and glue. It wasn’t long before my business had grown, and these ‘systems’ started cracking under the pressure of more volume. This was a very clear example of “it was working until it wasn’t”.
Why am I sharing this? As a small business owner and entrepreneur, I should only be sharing the highlights, and things I’ve done RIGHT… right? Wrong. I believe so much goodness comes out of the mistakes we’ve made along the way, and if I can help any of you from the duct tape system, I’m going to do just that.
My point is this – building a business on stilts because you’re just so excited to get started happens to the best of us. However, rushing through the foundations and setting up haphazard systems WILL cost you in the long run. To set yourself up for true success, you need a plan for your marketing, and you need to be able to efficiently answer these two questions:
- How are new people finding out about my business?
- How am I keeping these new eyes retained and loyal?
If you can create a system to answer both of those questions, you’ve got yourself a SUSTAINABLE business. And isn’t that what we all want?
Tune into this course for all of the systems I swear by, and use with my private clients on a day-to-day basis. Find me on Instagram @foreverfriday.co, and feel free to download my free retention workbook & masterclass if you find yourself needing more!
I hope you’ll join me!
– Alexa Cawley
CEO & Founder of Forever Friday Consulting