Tips for Using Social Media for Your Business

You want to fill your classes, get more clients, fill those last two spots you have, sell your workshops, teacher trainer, merchandise or even retreats. And, you’re probably wondering how Social Media can help you. You’ve been posting, going live, liking others and feeling like you know less and less every day. On top of all of that, you’re busy. Are these posts even working? Or, maybe you’re sitting there reading this “thinking I don’t even want to do social media! Are you going to make me?”

Let’s get super real and clear for a moment. I will NEVER force anyone to market in a way that doesn’t resonate with them. And, so if you prefer to use your social media to show pictures of your pup, cat or food then stick with it! But, don’t complain that social media doesn’t help you fill your classes.

While we are being frank together I cannot stress enough that you do not need tons of followers. Unless you are trying to teach people all over the world you just need to be known in your community. So, when you look at your “insights” you should see that most of your followers are from your city. If you’re living in Nashville, TN and most of your followers are in Los Angeles you’re going to have a hard time getting us into a session with you! We don’t go outside a couple of miles radius.

Now that we got those things out of the way a little bit lets dive in a bit about what you need to be clear on before using social media for your business.

What do you want to happen after you post? Are you interested in people coming to take from you in person, in a class, online? People cannot read your mind. So, you need to make sure it’s clear what you want them to do in your post. And, so that you can measure if you’re getting what you want from your posts you need to be honest with what you want.

Do you want more followers?

More likes?

Conversion from post to your website to being on your mailing list and coming to class? (I hope you said yes to this).

Engagement? Maybe you want your community to talk within a post and get excited about a new class, workshop etc.

Once you have a clear idea about what you want to happen when you post then you need to be clear about your messaging. What do you want your clients to see, hear, be reminded about?

Finally, pick a platform and go deep! I am giving you full permission to not be on EVERY platform. Pick one and learn it, have fun with it and go really deep on that platform. I was coaching someone last week and their audience is businesswomen. She needs to be on Linkedin. But, if your studio is near a college campus and your clients are primarily 25-35 maybe Instagram is your jam?

You also need to pick the one that you’ll have the most fun with. If you’re not into it people will see that in your posts. You can, of course, hire out someone to handle your accounts. And while that won’t be cheap it can be a huge load off so if you know you need to be represented on social media and you hate it outsource it!

I would love to hear your favorite platforms and what your goal is for using them for your business in the comments below.

For me, I am mostly on Facebook, Instagram and sometimes post tutorials on Linkedin. But, mostly I am an IG girl. My goals are not to be instafamous. Instead, I love engagement. Which is why I ask a lot of questions on my posts. I want to talk to you. I love to share what’s on my mind in my posts to help you. My posts are meant to serve, inspire, remind and give permission to teachers and studio owners to do more of what they love- teach Pilates. Sure, I would love to show you how fun my dog is. But, if you’re on @profitablepilates you are probably wanting to know more about how you can make your teaching profitable?!

Now, that you have a clear idea of what your goals are, what platforms you want to use and what your messaging is you probably want to know how to beat the algorithms, best posting times, etc. And, while I wish I had all that data for you I promise you it would be changed by the next week. We cannot control the algorithms, and most often only 6% of your audience is seeing your posts. So, it’s super important that social media is an extension of your business. That you don’t rely on IG to fill tonight 6 pm class. But instead, as a way to create community and drive people to your website where they get on your email list. This way no matter what the algorithm is you can still get your message to your clients.

I will be sharing the most current info on stories, IG and FB what to do and most importantly what NOT TO DO on my next webinar. So, if you are wanting to dive deep on FB and IG then join me for this webinar. I’ll be doing another one on Youtube, blogging and other platforms later this year. But, in this webinar, we are picking just FB and IG because they are owned by the same person and most of your clients are on these platforms. We’ll be breaking down and through all the stuff to help you show up on the platform you want in a way that resonates with you and helps you achieve your goals.

What do you love about social media and what do you loathe? Share it with me and the other readers in the comments below!

xx~LL 

How to Be Referable

Social Media, Funnels and Online Ads may be all the rage. You may even be considering things like Classpass, groupon and online marketing. But, before you do let me remind you that referrals are still the number 1 way Pilates teachers and Pilates studios are getting new business. And, not just drop-in’s but legit clients who come again and again! So, how do you get more referrals? Do you just hope that your clients tell all their friends about you? Are there ways to get other businesses to rave about your Pilates business? And, what about those doctors, PT’s and Chiropractors? How do we get them to tell their clients about you?

  1. Be Referable: I know that seems obvious but what does that even mean? It means you have to prove you can deliver what you promise. So, that first or only client you have to make them your priority. Get testimonials and put them on your site. If they can attest to your awesomeness then others will feel good about referring your their peeps.
  2. Be clear on who you want to be referred to you. I know, you may be thinking “but LL I want anyone right now!” The truth is you don’t want just anyone. So, who do you want to teach? Get clear on this so that when people talk about you they know what to say and to whom.
  3. Always be open to Referrals. I know, you’re thinking, duh, but the truth is sometimes we don’t realize that we are closing the door on referrals because we are not actively talking to people about who we are what we do. Recently I blogged about things you can do today to improve your Pilates business. One of the tips was to tell 5 people who you are, what you do and whom you are for. Do you know how many people told me they would try that? TOO MANY! Even if you are booked and have a waitlist make sure you are telling people what you rock at. If you get peeps that are not for you-you’ll just refer them to the right teacher. Which people will LOVE!
  4. Make sure your clients know your offerings! This may sound obvious too. But, if you’re not consistently sending out newsletters it’s probably not obvious to your clients what else you do or offer. I write weekly newsletters and even still one of my clients just found out I have online mat classes (his wife reads the newsletters and clearly he doesn’t). I know you feel like a broken record but trust…they don’t know as much as you think they do.
  5. Be Remarkable! Meaning, share and do things that make your clients talk nonstop about you.
  6. Refer to others. Yes, give business away to competitors. You are not able to teach everyone. If people are looking for class-based pricing tell them who the best in town is. If they need to be in privates and you offer classes know the teachers in your area who excel at teaching privates. Trust me referring begets referrals.

Got these down? Ok, now you have to make a list of the businesses you love in your community. Find out how you can support them. Wait what?! Yep, find out what they need help in. Maybe they need a referral of someone you know? And, do you know what happens when you’re generous and you simply take the time to find out how you can support another business? They, in turn, want, desire to support you!

And, if you’re going, ok, got this, but how do I get those doctors, pt’s and other medical professionals to see that I am referable? Well, I’ve got a one hour webinar with Jessica Valant who is quite the expert in this area. Check out the deets here. And, while you wait for us to give our talk make sure you’ve got your 1-6 above all set.

How referable do you feel right now?

xx~LL 

 

5 Things You Need To Be Doing In Your Pilates Business

Pilates Teachers, Pilates Studio Owners, and other Fitness Professionals there are not quick fixes in business. But, don’t let that stop you from reading this week’s blog post. I’ve got 5 things you should be doing in your business that I promise don’t cost money and just a bit of your time. If you’re ready to get out of your rut then keep reading!

  1. Communicating with your clients and community regularly: this can be blogging and newsletters.
  2. Growing your newsletter list and writing to it: You don’t own the algorithms. So you might be posting daily on social but I bet 7% of your followers are seeing what you write. So, repurpose that content and make it a newsletter! If the Social Platforms disappear your reach won’t!
  3. Networking with other businesses in your community: Get known my friends! I know it’s easy to be in your business and think your neighbors can’t help you, they are the competition and blah blah blah. But seriously, if you find out what other people are doing and tell them what you rock at then referrals begin to flow! So, go outside, bring some sugar just in case they need it.
  4. Upholding Clear Policies: You should have clear policies on prices, payment, and cancellation policies. And, you also have to uphold them. If you don’t your clients won’t. This will affect your business and in a compounding way.
  5. Not giving discounts: I know you think you need deals to get people in the doors, or that you cannot raise your rates to keep them there. But, I’d rather see you reward loyalty and referrals than discount yourself and try to compete in the race to the bottom on prices. Someone once told me if you discount yourself you will be discounted. And you’re too awesome for that!

Take a moment to check on all of these and how you are doing with them. Do you need help? I’ve got a 6th tip for those who get my weekly newsletter. If you want it (and ps my newsletters are free yo) then subscribe and be sure to opt in here.

xx~LL 

6 Things You Can Do Right Now to Get More Clients

This one is for all my Pilates teachers, studio owners and fitness professionals looking to grow their classes, their schedule and who never want to worry about what’s gonna happen if a client moves. Yep, if you’re still reading then this blog is for you!

Here’s the deal, no matter how good you are a client will move, take a break, get sick or call it quits. It happens. And, it’s not personal. Remember that. But, if you are not doing these things below then you will find yourself scrambling to fill their time slots when they leave. If you are doing these tips below then you’ll feel calm and excited for the next client that will take their slots.

Ready to have a waitlist or a consistent flow of potential new clients?

Good! I was hoping you would say so.

  1. Have an updated website! When’s the last time you looked at yours?
  2. Grow your newsletter list and write to it consistently! I know, you’re not sure what to say. I’ll be talking about that more in my next webinar. So if you don’t already have a spot on your website to capture those emails.
  3. BLOG! If you have been following me for a while you are probably waiting for me to give you a reason to not blog. Guess what? Not gonna happen. Blogs help your SEO. Good SEO means people find your website and that means they get on your list and get to hear from YOU!
  4. Talk to your ideal client in all your posts. Yep, those FB, IG, Tweets, blogs, and newsletters. All of it! You need to be picturing one person. Your client avatar!
  5. ABG- Always be generous- this doesn’t mean don’t follow policies and charge your worth. But, it does mean focusing on the clients you have and making sure that you are helping them be a walking advertisement for you. Create a referral program, it doesn’t have to be complicated but it does make them feel like they want to share you with others because they feel special when you are generous with them in ways that you can be.
  6. Tell people who you are, what you do and why you are good at it! Too pushy? Fine, then tell people who you are, whom you are for and how you help make their lives better. Still no onboard? Tell 5 strangers you’re a Pilates teacher and see what happens! I bet you’ll have to tell them whom you are for and why they should take with you. You have to tell people what you are offering. All the time!

Which of these tips will you do this week?

xx~LL 

3 Tips to Get People to Read Your Newsletters and Blogs

You know you that you have to write blog posts, write newsletters and have a presence on social media to help market your Pilates business. But, it can feel like all your efforts on falling on deaf ears when you post or hit send and literally hear crickets. Or, worse, when you hear people say they didn’t know you offered something you just announced in a newsletter. Ugh so annoying.  You know, when you email about a rate increase and then a client swears you never told them. So, why does this happen? How come when you post on social, publish a blog or send a newsletter you aren’t getting through to your clients? Simple, you’re not speaking to them.

I know, you are writing words on a paper. You took hours out of your week, read and re-read every post and yet nothing. Nada. No response. You wonder if it was the algorithm on Facebook or the time you sent on MailChimp or Constant Contact. But, algorithms and perfect timing are not the biggest culprits. Nope, the biggest reason people are not reacting to your words is that you are not writing to them. You’re writing to a general, average person. No to you client Cindy who wants results but doesn’t come consistently. You’re writing to a group of people you can’t describe because it’s just a random group, not Bob who needs more flexibility but hasn’t started his Pilates practice yet. You’re writing words but they are not speaking to anyone because you’re trying to speak to everyone.

If you want people to feel like you are telling them something then try these three tips out on your next piece:

  1. Post on the social channels they are using! I often see lots of teachers sharing info about their classes but in forums that are not where their client or future clients hang out. Or, I see tons of tweets about class schedule changes but the classes are for a demographic that isn’t using Twitter. You don’t need to be on every social platform. Do the research and be on the channels and forums your clients and future clients are spending time in.
  2. Know what your clients do when they are not doing Pilates. These special interests will help you talk to them in your posts. For example, let’s say your clients love to surf. Share news about surfers who have raved about Pilates. Write blog posts about how Pilates helps surfers. Create tips for doing Pilates for surfers. Then when surfers are searching for ways to better their surfing your posts will come up!
  3. What are their pain points. I know you know the benefits of Pilates. And, you have them on your website. But, how do these benefits solve your clients and future clients problems? Write down your clients pain points, their problems and then how does Pilates with you help them. When you write, blog or post keep these pain points in mind. People will do anything to solve their problems. Make it easy, tell them about their pain point and how you help them. They’re going to listen so fast!

These are just three simple tips you can start with today. And, I truly hope you do. One of my favorite authors Daniel Pink said on a podcast that if you have a service or product that can help solve someone’s problems you have a moral obligation to tell them. But, most of us think we said it once and it didn’t work, no one listened or no one cared. Wrong! They didn’t hear you. You were talking to general.

You have to talk directly to your ideal client. And, it’s going to take these three tips and getting really clear on who your client is. Who is your client avatar?

If you’re ready to define this avatar, if you’re ready to finally be heard, if you’re ready to get your magic out there then you should join me on my next webinar.

Not ready yet? No worries! Start with these three tips and see how even these small steps will create big change in your business.

Share your gifts my friends. Your clients are ready and waiting.

xx~LL

How to Fix the Problems in Your Pilates Business

If you are looking at your week ahead and about to have a freak out about how o earth you’re going to get it all done you are so not alone! As Pilates instructors and studio owners, wives, husbands, partners, human beings there is a ton to do. You’ve got your clients, all the tasks that go along with that and you’ve got your life and all that happens in that. And, oh, that tiny thing like making money and propelling your business forward. How on earth can you do it all without freaking out?

  1. Know what your problems are and ask yourself why that problem exists.
  2. Create a plan of action that addresses this problem
  3. Hold yourself as accountable as you hold your clients
  4. Hold your clients accountable to the policies you told them about when they started
  5. Worry about what you can do and let others worry about the rest.

See, it’s so easy! F

Ha! Wouldn’t that be awful if I ended the blog there? “Here are you 5 tips for a week where you get it all done. Ok, GO!”

Look my fellow fitness pro you have a freaking ton going on. But, the first part of getting your business running the way you want it is to know what the problems are and why you have them.

Problem: You’re not making enough money

Why aren’t you making enough money?

-You are not teaching enough

-you are not charging your worth

-you’re not charging for late cancels

Fix: Set a goal that helps fix the problem. If you are not teaching enough but you are charging enough and holding others accountable then we got to get you known! We have to get your website working for you! We have to get your more clients.

If you are not charging enough we need to figure out how much you need to make, how many hours you want to work and find an average rate that will take all those sessions to add up to what you are desiring to make this year. I do this a lot when I coach others and in my AGENCY group.

If you are not holding people accountable to your policies then this is the week you remind people of what those are and you stick to them! Not only will you feel more respected but people will value their sessions with you more too!

See how these 5 steps help you solve your problems? What problem do you feel you have? Why is that problem occurring? What steps can you take this week to fix that problem and help you grow your business?

If you’re not sure then please contact me here. Let’s figure out a plan together that is possible. There are enough clients to go around and your tribe is awaiting your arrival.

xx~LL

3 Reasons You Are Not Teaching Your Ideal Client

It’s another week and you’re still teaching the same clients. You love them but you wish that you were teaching more athletes, more privates, more classes or just more inspiring Or, maybe you’re not teaching any session and you’re freaking out! How are you going to pay the bills? Was teaching a good idea? How come that teachers schedule is full? Whether or not your schedule is full or not has little to do with feeling fulfilled. You yearn to be teaching a particular group of clients and you feel like you’re ready and waiting but where are they? Why don’t they realize that you’re THE TEACHER for them?

#1 They don’t know you! I know, how is that possible? You’re posting away on the social channels, you’re going studio to studio teaching or trying to teach and you’re telling all your friends how much you love what you do. Why then does nobody, or at least the body’s that you are the best teacher for unaware of your magic? Simple, you haven’t told them. Sure, you told your friends and the platforms but you haven’t told the people who know your people. You haven’t blogged so the search engines can’t tell people who you are. You haven’t gotten out to the communities where your client is. And, if you have then you haven’t been clear about who you are what you do and why you rock at it!

#2 You’re not clear on who you want to teach. As much as you want everyone to love you and what you do it’s not possible. And, I know it’s scary to niche down or turn people away but it’s better to only teach the clients you are right for. Because they will refer you more people like them! Say yes to the wrong clients and either they won’t sign up with you or they will and they’ll refer more people like them. And, sure, you’ll be busy but busy with peeps who drain you and make you wonder if teaching is right for you. Can you change your mind? Sure, will everyone in your schedule fit 100% into your box…nope. But, the clearer you are the more people who will hear your awesomeness and over time the more people who will light your fire and challenge your teachings.

#3 You’re not clear on why you rock. Maybe you don’t think you rock? Or, maybe you’re afraid to shout from the rooftops that you are really good at something. Perhaps you think people won’t need or like what you are the best at? And if your answer “LL, I’m brand spanking new how can I be the best at anything?” Well, my newbie, you do something great! Just ask those who you practiced teaching on why they kept coming back. They’ll tell you! And, take that feedback and run with it! Over time your other gifts will reveal themselves.

Did I call out your excuse? If I didn’t don’t worry, there can be endless reasons why you’re teaching your ideal client but don’t let all of them turn into excuses that you get to keep around. Let’s talk about what you are doing and what you can do be doing more.

I’ve heard there is no money in Pilates, Yoga, etc etc. WRONG! And, if you hear someone say that you send them to me. There is money in doing whatever it is you’ve been called to do. But, you gotta let people know! They are not mind readers. They’ve got a lot going on and they need you to shout loud and clear why you’re the person for them.

And an easy spot you can do this is your website! Do you have one? How’s it working for you? I’ve got a 1-hour webinar that will help you break down exactly what you need on your site (and what you don’t) coming up. Let’s make your website work for you! And, if you’re not sure to contact me here.

xx~LL 

3 Reasons You Need to Be Writing Newsletters

Perhaps you have heard email is dead. But, do you really believe that? I mean, how many mornings is your email the first thing you look at? It’s ok. Statistically speaking most people check their email before they even get out of bed! Which means, they are interested in what’s in their inbox. And, they are not opening it to see what spam they got. Nope, they are looking to see what they need to know! What should they be buying, sharing or doing? And, if you’re sitting there wishing your clients came in more often, scheduled more regularly and thought about their Pilates practice as much as you do then you need to be in their mind’s eye as much as Amazon and their other email subscriptions.

Still not sure you need to be writing newsletters? Here are 3 (and trust me I could have gone on for an hour writing up other reasons) reasons why you need to be writing newsletters for your business:

  1. Email marketing is 40% more effective than Facebook and Instagram ads– With email you get to share more information, tell a longer story, engage in conversation and connect with your community. You have more control over who sees your message and you can reach out to them as often as you want. Because people gave you permission to send them email it means they want to hear from you. So, when they get an email from you they open it. On social media, you have less control over who sees it and who scrolls right on by!
  2. For every $1 spent on email marketing, you receive $44 in return– statistically speaking those who spend time making a living through email marketing earn a $43 return on every $1 they spend to market! That’s insanely awesome! As a Pilates teacher or studio owner your newsletter marketing will most likely be free to nominal in expenses depending on your list size. Which means your profits earned from reaching out to your list will be even better!
  3. Time efficient communication– you do not have the time or ability to have you or your team call, text or email every client you have had, or who have inquired about Pilates to get them the info they need. It’s not cost-effective to text every client about your vacation dates. And, worse, clients will slip through the cracks on those busy weeks! Sending regular communication to those past, current and potential clients not only allows you a touch point with your clients, but it also allows you the opportunity to share with them what they need to know!

If you are already sending newsletters and or building your list congrats! If you are not feeling they are effective, or, are wanting to start but don’t know what to write about or how often to send then my next webinar is for you! We’ll be spending one hour covering what to write about, how often to send, how to build your list and best tools to use. Snag your spot to watch live or receive the replay here.

xx~LL 

Fill Your Classes, Grow Your Community and More!

If you have classes on your schedule this week’s blog is for you! You know you need more people to attend and love your classes then you could possibly have room for if they all came. But how do you continue to fill and grow your classes? You’re busy too.  You have students who love your classes but life gets busy and they can’t always make it to your fitness class as consistently as they want. But, fliering up the neighborhood and posting daily on your Facebook feed is not as fruitful as one would like. And, you have better things to do than pollute your neighborhood and more fun things to share with those on your social profiles. So, how do you get those mats, reformers and other classes filled? You have to be a magnet! But, what does that even mean?

Definition of Magnet: a person or thing that has a powerful attraction.

I know, some of you are reading this and thinking “I am shy.” Or, “I don’t have time.” It’s easy for those who are outgoing or young to be a “magnet.”  But, if you have empty classes you have to take the time.  And whether you are shy or outgoing you can still create a powerful attraction for you and your classes. Because it’s not about shouting from the rooftops or walking up to strangers.

Answer these questions to guide you in sharing your attraction to the right people:

  1. How Known are you in your community? What events can you partner up with to share who you are and how you rock?
  2. Who do you want to come to your classes?
  3. Why should they come to your classes?
  4. What problems do you solve that they are searching for the answers to?
  5. What do you want to be a good example of?
  6. Who do you want to lead?
  7. Where can you lead your community?

Being a magnet is not the same as being instafamous or the most popular teacher at your studio or gym. It requires being consistent, authentic, vulnerable and not being afraid to share your gifts.

It’s not about discounts, coupons, perfect pictures or the best clothes and hair. People care about being seen. They care about their problems being solved. They care about what they care about.

How can you get them to see and feel how taking class with you will help them?

Answer that question and you will have discovered the keys to the kingdom of filling your classes no matter where you teach or even the time you teach!

For more tips on this join me and Erica Hood for a webinar on “being a magnet of attraction” at my next webinar. Or, send your answers to the questions above to me here. And, mark your calendars for upcoming webinars on newsletters and how to make the leap! All designed to help you become more known and do more of what you love-teaching Pilates!

Why Followers Don’t Matter When it Comes to Your Business

Do you need to have thousands of followers for your Pilates or Fitness studio business? You post, curate, spend hours thinking about what to write and what hashtags to use. You see that other “famous” fitness influencers have thousands if not tens of thousands of followers and hundreds of likes almost instantly. How? You are doing all the things to show up on Facebook, Instagram and maybe even Youtube. And, yet, your classes and schedule are not filling up as quickly as you need. And just when you get the hang of things the algorithms change.

Oh the algorithms! They change all the time! I spend a good amount of time following the people whose niche’s are Facebook, Instagram, Youtube etc. They go around the world giving speeches on the best practices for each platform and even they have no idea how the algorithms work. But, while you need to have a presence on social media the emphasis on followers and likes is not only misguided it can take you down a rabbit hole in your business. And, worse, the pressure to be some sort of influencer on social media is causing anxiety, depression and deepening the feelings of not being “enough.”

Here’s the things about social media that I have definitely said before in a webinar. It’s pretty much here to stay. At least for the foreseeable future. So, yes, you need to be part of it. But, you don’t need to be IT. You also don’t need to have tens of thousands of followers. Especially if you are a one-human-show or a brick and mortar. You just need to be KNOWN in your community.

Being infamous is not the same thing as being KNOWN

Having thousands of followers who don’t take your classes, don’t engage with your product and don’t live in a vicinity that could partake in your greatness doesn’t help you out in the day-to-day. Sure, it can feel awesome for a moment if a post gets a lot of engagement. But, are those likes and comments putting $$$ in your bank account. My guess is probably not.

So, you end up tired and emotionally drained and you have even less time to put into your self-care and your business.

Being KNOWN is so much easier than getting followers. You don’t have control over how Facebook or IG share your content. You may post the most amazing thing at 3 pm but every one of your followers was working and by the time they get off work that beautifully curated post is hours old and dead in the water.

And, sure you could do all the research on when to post and where to post. But, what if you spent that time finding out where your ideal client is?

What if you spent that time collaborating with fellow businesses in your community whose clients align with what you have to offer?

What if you spent that time promoting who you are and what you do with those who have access to your ideal client?

And, then, you can post the highlights of how you rock at teaching Pilates to those people!

I fully believe that your social platform should be a way for people to see that you walk your talk, that you are the teacher or not the teacher for them.

Do you see how that is different from having lots of followers or likes?

If you are ready to ditch the rat race of Social Media then check out how to become KNOWN in person with me in Milwaukee on December 9th, or take my online course here. Or, if you need some one-on-one attention you can contact me here.

How ever you slice it, this week, take some time to be in your community in real life.

xx~LL 

3 Reasons Why You Have to Say No to Grow Your Pilates Business

Have you ever said ‘yes’ to a client when you knew you should have said ‘no?’  Whether you are a Pilates teacher or Studio Owner having clients on your schedule and in your classes equals money. And, when you say ‘no’ to a clients session request it can feel like you are saying ‘no’ to money. But, what if I told you that if you want to grow your business beyond its current state you have to say ‘no‘ a whole lot more than you think.

  1. Self- Care: You cannot sustain teaching all different hours of a day, different times and days each week or working hours that are not ideal for you. At the beginning of your teaching career, it’s so easy to be excited, to want to grow your business you say ‘yes’ as often as you can. But, if you truly want to grow your teaching business into something that works for you and allows you to continue to have a life, a consistent self-practice and a schedule that inspires you each week you have to say ‘no’ to clients and session slots that do not serve you.
  2. Ideal Client Referrals: If you say ‘yes’ to clients that are not ideal for you, are not in your niche even if you can teach them they are going to have friends or acquaintances that are like them. So, their referral pot will be more clients like them. Which means instead of growing your business with your ideal client you take a different path.
  3. Better Results for Clients: If you are not available anytime your clients want to change their sessions they will protect their Pilates practice times more, be more consistent and truly reap the benefits of working with you. They will also respect your teaching as a business, honor you and your policies. It will make it easier for you to get paid your worth and on time. Also, they will be more consistent in coming which means you can better plan your income.

These are just a few reasons why you have to learn how to say ‘no’. But, how do you do it? How do you say ‘no’ without losing your ideal clients? How do you know when to say no? All this and more in my next webinar. You can join me here. Or, let’s set up a call to help you define who you are for, what you have to offer and how to get that information out to your ideal client!

xx~LL 

3 Reasons Why Blogging Helps Your Pilates Business

I know you think blogging is dead. I know you think you can’t write. Or, that you don’t have “time.” Maybe you believe you don’t know what to write about?! Well, whatever your reason for not blogging is I am here to tell you it’s not dead and so integral to attracting the clients you want, filling your schedule and your classes and making you known in your community. Ever wonder how people get discovered? It’s because of their website and it’s not because they pay for ad’s. It’s because the search engines (think Google etc) pull their site up. And they pull it up because of the words on the website aka blogs. And the most updated website.

You don’t need to revamp your site every year if you’re blogging consistently! More on this at my next webinar or on my course vlogging and blogging. But, for now here are 3 Reasons why you need to be blogging!

  1. You Show off Who you are, what you do and why they should choose YOU! If you have been reading my blogs or working with me for a while you know I am all about the “elevator speech.” A few sentences that tell people why you rock! But, let’s say you are busy. While you are teaching your website is working for you and the blogs on your site tell potential new clients all about your expertise in your area!
  2. Keeps your Website Fresh! I know you think you built the site, the information is current so done and done right? Wrong! For epic SEO (search engine optimization) you need the search engines to pick your website as the answer to peoples questions. They pick websites based on so many things. Most in your control! One of those things is your blog. If you blog every time you post it updates your site telling those engines you are fresh and new! Plus, you can write a blog that is a direct answer to something your ideal client might be looking for online. Which is literally where everyone is getting their info! For more on SEO and what your website needs check out this course.
  3. Engage with Your Community! When you blog you can share what’s happening now, soon and share pics, testimonials and more. When people are going from one studio or teachers site to the next the more they get to know you and experience what you have to offer the more they connect with you. It means that when they come in for that first session they already feel like they know that you are the teacher for them!

This is just 3 reasons why! I could go on and on about why you should be blogging! And, I will be covering those other reasons as well as what to blog about, how to feel confident in your writing skills and more at my next webinar! If you are ready to attract your ideal client, make your website work for you and show how you are the expert in your area then join me here.

xx~LL