How to Attract More Men to Pilates

It’s only ironic to those of us in the Pilates industry that the originator of Pilates was a man, who created ‘Contrology’ for men and then it became THE workout that women love and men who are are not in the know don’t think twice about. The truth is Pilates is great for anybody, women, and men! But, one of the questions I am often asked by instructors and studio owners is how to attract more men to their Pilates studios.

For decades celebrities have been sharing their love of Pilates and that gets Pilates everywhere attention and press. And, while we teachers knew that it’s not just great for women it is amazing for men too. There wasn’t a lot of men touting its benefits.

Until recently!

For several years now many athletes have been sharing their love for Pilates as the reason they perform better! Check out these seven NFL players sharing the reasons Pilates is integral to their performance. Of course, even earlier than this article there were other pro athletes talking about Pilates being the secret weapon. And as more and more men share the benefits of Pilates more non-pro athletes are starting to look at adding Pilates to their repertoire.

But, how can you attract them to your studio? How do you get the men in your community to take your classes? And do you have to change the way you teach? All these questions and more will be answered when my client Michael Myers (you know him on IG as Michael Myers Fit). Join me live to answer your questions. Until then here are some things you can do today to help you gain more male clients.

1) What’s your Copy Say? I spend a lot of time on teachers and studios websites and the constant thing I see is benefits of Pilates that are more attractive to women than most men. Or, there is the story about being a dancer and using Pilates to rehab from injury. None of these things are wrong by the way. It’s your website and your story and you should share how it resonates with you. But, if I’m a healthy male and I see “long, lean muscles” I may not be running to your class. Consider adding blog posts and benefits your Pilates provides to potential clients. You can even have a male read it and see if it would entice him to click “book now.”

2) Men only Classes: If you already have a few male clients have a “gentlemen’s class” and let them invite the friends. The music you play, props you use and cues you give can be tailored to just them. Real Pilates in NYC has a men’s only class and Carrie Pages has a men’s only class at her studio. They are easy to market because you are speaking to a specific demographic. Which is always better than trying to talk to everyone!

3) Your Cueing: As teachers, it is easy to get in the habit of using the same imagery to describe exercises we teach often. But, some cues are fairly gendered specific. “Lift your heels like you’re standing in a high heel,” “curl where your bra strap is,” “pelvic floor” to just name a few are all cues that might make your male client, even on a subconscious level, feel like you’re not the right teacher, or worse that Pilates is not right for them. What I have found great about teaching men is that you can often say the thing you want them to do and then they will do it (I’ll explain this more when I’m joined with Michael).

4) Keep them Moving: This is actually something I believe for all healthy clients. Pilates is not always pretty and it’s not perfect. Keep them moving, safe and focus on the connections, not the ideal. They have their whole life to “get it.”

Look, it’s nothing new that Pilates is great for men and for women. And, men may not be your ideal client and that is ok! But, if you are looking to attract more men to your studio do some self-reflection. What do your website and studio say about you? Then, how do you communicate what you want your clients to do when they are working with you? These are simple things you can start with today.

If you’re looking for more join me and Michael for an hour-long conversation on attracting, challenging and retaining male clients for your Pilates business.

Got tips you want to share with our readers? Post them in the comments below!

The more people who fall in love with Pilates the better it is for all of us teachers.


PS read more about why Michael Myers does Pilates here.

Pilates: Your Elevator Pitch & Why It’s Important

How do you describe what it is that you do? I’m sure you’ve been in a conversation that goes similarly to this “What do you do? I’m a Pilates Instructor! I’ve heard of Pilates, but I haven’t done it. What is it?” And you say what? To fill your schedule, increase your income and reach your Pilates business goals you need a business and marketing strategy. A Pilates elevator pitch is a great thesis for these strategies.

I was at a Pilates conference, and there were about thirty Pilates instructors waiting for the elevators. This hotel guest asked a teacher next to him “are you all here for the same thing?” She said, “yes, we are here for a Pilates convention.” Which of course prompted the “I’ve heard of Pilates. But what is it?” And that’s when she froze. I don’t blame her. There are so many teachers standing around, listening to her every word. Many who had been teaching for decades and everyone was listening to this conversation. She gave him a reasonably general not very attractive description of what Pilates is.

It was then that I realized the problem is not that people haven’t heard about Pilates is that they don’t know what Pilates is. And while many would argue with me that because Pilates instructors cannot agree on what Pilates is the public cannot agree on what Pilates is. I don’t think that is the issue. At all. Because the public doesn’t know that teachers do not always agree on what is Pilates. The public doesn’t know what Pilates is because we teachers are not explaining what Pilates is to us, with us and how it helps them in our individual markets.

For you to attract more clients, to fill your classes and studio you don’t need the Pilates community to agree with what Pilates is.  You need to know what Pilates is in your studio. What do clients who come to your Pilates classes and sessions love, hate and benefit from? What is it that you do for your students? Or, what is it that you want to do for your students? You need a Pilates Elevator Pitch.

These answers are the basis for my next webinar! If you want to be excited when you look at your schedule, inspired by your students, attracting clients who value you and what you do then this webinar is integral to creating that business. If you find yourself wondering how to get the person who is walking by your studio or on your website to say YASS, book me tomorrow and here’s my credit card for a ten pack then you need to elevate yourself as the person, and studio clients are attracted to.

This is not a webinar requiring you to ride elevators or talk to strangers after (although I hope you feel more confident when those situations come up). This is not a webinar about being on social media more (after all many times you’re just talking to more Pilates instructors). This webinar is about elevating your value, your uniqueness and giving you the tools and helping you articulate in your own words what Pilates is with YOU! Why you are the teacher for their needs (which will also help them realize if you are not the person for them).

It’s time to focus on promoting the benefits of doing Pilates with you; it’s time to elevate what you do for your clients and future clients.

It’s time for YOU Elevated!

What things do you wish the potential clients in your area knew about you and your Pilates?

Why do you want to teach?

How are you unique in what you do and how you do it? Side note: this doesn’t mean you have to reinvent the wheel. We are all unique humans. How you teach the same exercises I teach is unique to you. What are those differentiating qualities?

Are these answers on your website, in blog posts, in how you describe what you do when you are at a party or in line for coffee? These answers plus a few more we will discuss in the webinar will help you create your own personal elevator pitch that will help you market and promote your Pilates business without selling yourself in a way that feels uncomfortable.


PS click here to register for your spot for the next webinar. We will be breaking down how to show off YOU and elevate how you build the business that you desire. One hour life workshop and replay good for one week.

Maintain Your Pilates Practice to Retain Your Clients

In my latest self-care tutorial for, I spoke about my personal Pilates practice. I still make sure to go to my instructor’s studio four to five days a week for my own Pilates session. A personal Pilates practice benefits more than just your own functional movement. Keeping up your Pilates sessions will also benefit your business, help you maintain your sanity and inspire your teaching. But, how do you keep up your own practice when life gets busy, you don’t have easy access to a Pilates instructor that challenges you and your life and family need a change of scenery?

This week let’s talk several options that will rock your personal Pilates practice, benefit your business and keep your clients coming back week after week!

Where to Keep your Pilates Practice Up

  1. Online Pilates Classes: These days are many online Pilates options that will help you maintain your own practice. Pilates Anytime has over 2500 Pilates classes available for only $18/mon. You can enjoy classes on all kinds of equipment and with instructors who have a variety of teaching backgrounds. You can slip on some blue tooth headphones and move along with the class. If you need the accountability of a set time (like our clients do) try weekly online mat classes at my other site designed to get your practice in 30 min doses and they disappear every week.
  2. Trade off with a fellow Instructor: Networking is a great thing. Knowing other teachers in your area helps you when you need to take a break, need to refer a client that isn’t right for you and for getting eyes on your personal practice. I recommend setting set times where you two can sharpie in your session times and protect them from other clients scheduling during what is supposed to be your personal Pilates practice.
  3. Take a Pilates retreat! A weekend away or a long weekend of Pilates outside of your normal routine and combined with touring, meeting other people will allow you to enjoy your Pilates practice and leave all distractions behind. A Pilates retreat abroad gets you out of your comfort zone, sometimes in a time zone so far from your own that you literally can disconnect from the world, your business and focus on Pilates and what you can discover. For inspiration on future retreats, you can go to check out my retreat to Siem Reap, Cambodia, Maui, Hi, Denver, CO and one specifically dedicated to teachers in London UK.

So, how does a Personal Pilates Practice benefit your Pilates business?

  1. Client Retention: Simply if you become bored your clients will become bored. Regular sessions with other instructors give you a new set of eyes, perspective, and insight different than your own. Retaining clients is the most cost-effective way to run and grow your Pilates business. And giving your clients new exercises every time they come isn’t the answer to keeping them inspired. But, finding new ways to cue them, to help them dig deeper into their own bodies will ensure your necessity in their lives.
  2. Converting First Time Clients: when new clients ask how often they should come to Pilates they can be shocked when we tell them that the ideal is 3-4x a week. And, sure, you can quote the 10, 20, 30 quote from Joe. But, when you say that you too do Pilates 3-4x a week it makes the commitment seem possible.
  3. Gives you insight on ways to run your Pilates business: if you are struggling with creative ways to take on challenges in your business you can hop on your Pilates reformer. When you come up to an exercise you are struggling to figure out how to connect you’ll look at it from different angles, break the exercise down and maybe even play with props or a similar exercise on another piece of equipment. This same process will help you take on a challenge in your business. Nicole Martin’s blog post dives deeper into this tip. She moved her studio from San Franciso to San Diego and discovered that by keeping up with her personal Pilates practice she was able to create new ways to grow her business.

This week grab you calendar put your Pilates practice sessions in with a sharpie or if you’re using an online scheduler block your practice hours out so no client can snag them. Your mind, body, and business will thank you for it!

Share how you find time to get your own Pilates practice in with us! Write it in below in the comments, email us or tag us online when you are taking time for yourself!


Why You Should Blog or Vlog For Your Pilates Business

You are doing all the things to market your Pilates business. You have business cards, flyers, a website and maybe even some social media profiles. But, how are you showing up as the expert in your area? See, when clients are Googling for help in hitting their goals or needs when they land on your sites how do they get to know who you are, what you offer and if you’re the right teacher for them? Adding a Pilates business blog or vlog is a great marketing strategy to becoming known and attracting your ideal client.

First, let’s talk a little about why a blog or vlog help your site and your business strategy:

  • Updates your website for better SEO
  • Offers information that attracts ideal clients to your Pilates business
  • Provides advice for those looking to add Pilates to their repertoire
  • Allows future clients to connect with you before coming into your studio

What should your Pilates business blog and vlog talk about?

  • Pilates with you
  •  Your client’s testimonials
  • Benefits of a consistent Pilates Practice
  • Your favorite exercises
  • What the first-time session with you is like
  • What your classes are like
  • Letters to your future client

Where do you post your Pilates blog or vlog?

  • On your website (to update your website page for SEO)
  • Share on your social channels
  • Put in your client newsletter so they can share with their friends
  • Vlogs can also be shared on your Youtube channel

Use these tips to help your Pilates business marketing strategy

  • Be consistent- pick a set time each week or month to post
  • Be Unique- instead of writing or talking on a video about what Pilates is talk about what Pilates is with you.
  • Be yourself- Who are you as an instructor? Who is your ideal client? What do you want people to do after reading your blog or watching your vlog?
  • Be specific- If you are trying to talk to everyone you will end up talking to no one.

Clients who find you via your online Pilates business marketing (website, social media) and schedule a session are already 60% ready to commit to Pilates with you because they feel as if they know you. Make it easier for more people to walk into your Pilates business by showing them how you are the Pilates teacher for them.

For more Pilates business strategies on blogging and vlogging for your Pilates business as well as how to make sure your ideal client sees it join me for our online Pilates business webinar November 16th 12 pm pst (replay for one week). Click here for more details and to sign up.

It’s time your ideal clients find you and for your website to be working hard for you so you can enjoy doing what you love to do: Teach Pilates!


‘Attracting New Clients’ Is now a Course

I am excited to announce that ‘Attracting New Clients‘ is now a course on! At first, it was a blog, then it was a webinar, and due to the many requests to watch the past webinar, I decided to make it an ongoing course. You can enjoy it when you are ready to attract new Pilates clients to your business!

Getting new Pilates clients is not always the easiest task in your busy workload. In fact, after teaching the sessions you have, doing the paperwork and filling your schedule for the next week it can seem daunting to do the marketing to get more new clients. And, even if you had the time how would you get new Pilates clients for yourself or your studio?

I receive many questions about what kind of marketing a teacher or studio should do. And, where to do it? How much to spend? Does marketing on social media work? And, the truth is that if you are not clear on your messaging, you won’t be talking to anyone. Which means your marketing attempts could fall on deaf ears!

But, what if you could get new Pilates clients without spending a ton of money, or any money?! What if you could attract your ideal Pilates client?

Our latest course ‘Attracting New Clients‘ is going to help you:

  • articulate who you are as an instructor
  • communicate whom you are for and how they can experience Pilates with you
  • get creative with ways to attract new students without paying for marketing online
  • maximize your time!

Take an hour for yourself and watch this course, send any questions you have in after. And while you’re at it enjoy some freedom from social media marketing as well! My latest blog post for Balanced Body Inc. is up. You can read it here.


How to Start Becoming Known for Pilates in Your Community

How known are you as a Pilates instructor or studio in your community? You’ve got your business cards, a website, maybe you have even left some flyers at a local business. But, you are still not getting the new clients you’re want to teach. You are wracking your brain with ways to market your expertise as a Pilates instructor. And, you are posting away on Facebook and Instagram. You feel like you are doing all the things and yet it feels like it is all falling flat. So, how do you start to become known for Pilates in your community?

Becoming Known in your community is the key to rocking your business bliss. It doesn’t matter if you are an independent contractor, Pilates studio owner or you teach Pilates in your own home. The beauty of our business is that you can still have a successful business of your design by marketing some of the “old-fashioned” ways. We dove deep into this in our course and blog about “Attracting New Clients.” New client referrals and local connections go a long way when you are known for what you do best. Because they speak directly from the heart and often to people who are similar to them.

If I were to ask you who were the popular fitness instructors in your area, you could tell me. Would your name be among them? Becoming popular isn’t a contest (I know it can feel that way). It’s something in your control. When you are clear as to who you are as a teacher, whom you are the ideal teacher for and you deliver results your clients will speak for you. They will be the best marketers money can buy. And, the best part of that kind of marketing is that it didn’t cost you anything. Your clients and those who have heard about what you are known for will help get your name out there better and faster than you could with buying ads or posting flyers.

Tell me what is something unique about taking Pilates with you? What is my Pilates experience like when I take a session or class with you or at your studio? What kind of client are you the best teacher for? What results do your clients gain after working with you? You can post these in the comments below or send them to me directly here.

Having the answers to who you are as a Pilates instructor and what space you best serve is just one step in getting you Known! Let’s start taking those steps together. Join me this Thursday (replay for one week) for our next webinar all about becoming Known. It’s time you take control of who you attract to your business and for your community to know what it is you do as a Pilates instructor.

Are you ready to become known? Register here.


How to Direct Your Clients to YOU!

You’ve got your Pilates website, your facebook page, your Instagram handle, and you’re posting and liking and following, and your phone and inbox are silent. No new clients are coming through your social channels. Sure, teachers and friends are loving what you’re doing. But, their love isn’t putting money in your bank account and bodies on your reformers. So, what’s happening? What is the disconnect? Are you doing it all wrong?

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Your Competition is Not Killing Your Pilates Business

When you do not see growth in your Pilates business, it is easy to want to blame the competition. I remember when I first took over a studio and was struggling to grow. At this time the studio I was running was one of 5 within one square mile. Our prices were the most expensive of them all.

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Are You Committing One of These First Time Session Killers?

Your new client walks in, fills out the paperwork, signs the cancellation policy, works out and says “Thanks, I’ll think about it.” And then heads on out and you never hear back from them. First time Pilates sessions are like first dates. For the most part, they all seem pretty great on the surface. But, most first dates are just that, first dates. They don’t all lead (thankfully so) to a second date or more. But, when it comes to our Pilates businesses we would like most first-time sessions to become lifetime clients. Afterall, if they don’t how will we have a sustainable and healthy Pilates business?

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How Attractive are You?

Yes, I am a Pilates business blogger. No, this blog post isn’t about your personal looks. But, I used to write dating blogs and give out dating advice. And, the truth is a lot of that advice crosses over to running your Pilates business. So, before you roll your eyes or think this isn’t the advice for you don’t swipe left just yet! Stay with me and see if any of these tips help your business get more looks, hits and if there was an app for finding a Pilates studio some swipe rights.

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Why You are not Converting First-Time Clients

How often do you hear: “I’ll think about it” or, “it’s too expensive, I’m too busy” when working with a first-time client?  Growing your Pilates business relies on acquiring new clients, getting new clients to commit to future sessions and getting existing clients to buy more often. If you are not converting first-time clients, this means your business growth relies solely on your existing clients. What if one of them gets sick? Moves? Goes on a long vacation? Converting first-time clients is not the easiest thing in the world. But, if you avoid these common mistakes you’ll be well on your way to batting 100! Continue reading

How to Get New Clients for Your Pilates Business

Hey, Pilates Instructors and Studio Owners, you’ve got your doors open, website up, and are teaching what you love, but you need clients. It’s pretty obvious that stores need customers, doctors need patients, and we Pilates instructors need clients – if we plan on staying in business, of course. Without clients, it’s pretty hard to teach, and this is the ultimate leveler, because it doesn’t matter if you’ve been teaching for years or are just getting started. Continue reading