How Much Online Should You Be?

Do you have a love-hate social media? Totally cool! You don’t need to love it and most teachers don’t even need to use it. But, there is a level of web presence you need to have to make your ideal business grow and known. I know you want to teach Pilates. You only care about your clients and helping them get better, feel better and do more Pilates with you. But, let’s face it, even with referrals those future clients are going to look you up online. And while I do not believe you have to have likes and followers to make money doing what you love. I do believe you have to have some level of online presence. So, here we go!

Website! Yes, you need one. Please don’t think a yelp, facebook page or some other platforms landing page of you is going to do it. You need to own this domain. It needs to have some key things on it so that you can attract your ideal client and get them into your books asap. Check out this blog posts on websites here and my course on “What Your Website Needs.

Dive in or Don’t: If you’re going to use social media for your business then use it. If you’re not then don’t. But trying to do a little here and there will not only annoy you it’ll frustrate you and when people go from your site to your social media they’ll be confused. If you are going to use social media for your business link it on your site. If you’re not, or are not sure then don’t link it until you are. Wondering if you should be on social check out this blog on why and this one for more tips.

Keep it Simple! If all you do in the beginning is ace a website and tell people who you are and what you do and why you rock at it I promise you’ll get clients. Why? Because I still get the most clients through my website and from personal outreach. Meeting people in real life and referrals. Your website is your 24/7 assistant. USE IT! Make sure it’s clear what you do when they land on your site. Update it regularly with blogs. Be clear on who you teach and why you’re the best for them.

If you start out with a great site and clarity on who you are the rest will follow. I know, you’re thinking, “but everyone is bouncing of facebook and I’m not even sure how to use Instagram.” Here’s the thing I can promise you. There will always be a new thing to learn. That doesn’t mean you have to. In my next webinar, I’ll be going over how to use Facebook and Instagram for your business. You’ll learn if 1) you should 2) what to do 3) what not to do.

I promise I’ll keep it simple and digestible. And, after you’ll know if you need to add either of these platforms to your business. In the meantime, how much online should you be? Website, website website! We’ll dive into the ever-changing social media beast together here.

xx~LL

Why You Need a Substitute Teacher and Where to Find Them

Having someone else teacher your clients for you while you’re away on a trip or training might strike a chord of fear. I know, most teachers are not keen on letting someone else teach their clients. I mean, what if your client likes them better? I bet reading that out loud made you realize just how funny that sounds. Your clients love you. And, if they are willing to go to a sub or guest teacher you are amazing at what you do! Most clients don’t like change and would rather miss their Pilates than take from someone else. But, you should want your clients to take from a guest teacher. It’s good for your business and for clients!

Before we talk about where to find these guest teachers or subs let’s cover three reasons why you should want and be cool with having your clients take from someone else:

  1. Consistency is key! If you take a week off Murphy’s law would almost guarantee your client will be missing the week before or after. By aranging a sub for them you can ensure they only miss what they would have on their vacation. Allowing them to remain consistent, keeping Pilates in their schedule and you feeling guilt-free about taking some much deserved time off.
  2. They’ll realize just how good you are! When another teacher works with your client they will finally hear what you have been trying to get them to understand this whole time. They will also be excited to share (or lament if that’s their personality) about what they did with the other teacher. This is not an “I liked them more” convo but just a “look what I remember, I was a good student” share time.
  3. Clients who take from other teachers hear new things because every teacher has a different pair of Pilates eyeglasses on. It’s easy overtime for clients to tune us out. By hearing a new analogy, new cues or just a new voice they’ll listen to you better the next time you teach them.

Now that I’ve got you convinced that your clients will not leave you for the sub or guest teacher, in fact, they will probably last longer how do you go about finding this person?

If you are a studio owner chances are you have some options to turn to. If you’re an independent contractor it gets trickier. Or, if you work out of your own home or solo at a studio, like an independent contractor finding a sub or guest teacher isn’t as easy.

  1. Talk to your legal expert to make sure the payments for these sessions is kosher. I’ve got a great one if you need just contact me here. She is a fitness instructor who also is a lawyer!
  2. Take from other teachers in your community. When you find one that teaches like you inquire if they are interested in subbing when you travel. If so, is it possible for them to teach at your space? Clients are more likely to take from a sub if all they have to do is show up like usual.
  3. Make sure your client cards are up to date. This makes it easy for a guest teacher to step in, teach the session your client is used to and go.
  4. Follow up Check in with both the teacher and the client to see how it went. The first time might be awkward fro all parties. But, eventually, it’s easy and natural.

If you are a studio owner and the clients are studio clients I highly recommend that clients take from more than one teacher as a policy if they come more than two times a week. This makes it easier and more natural for clients to take from other teachers when their primary teachers are away or sick.

For my independent contractor in a studio with other teachers be sure to introduce your clients to other teachers when they are in for their session so that when you offer up the guest teacher it’s not a random teaching stranger but rather someone they are used to teaching.

Are you ready for your next trip? Whose going to sub for you?

xx~LL 

 

5 Things You Need To Be Doing In Your Pilates Business

Pilates Teachers, Pilates Studio Owners, and other Fitness Professionals there are not quick fixes in business. But, don’t let that stop you from reading this week’s blog post. I’ve got 5 things you should be doing in your business that I promise don’t cost money and just a bit of your time. If you’re ready to get out of your rut then keep reading!

  1. Communicating with your clients and community regularly: this can be blogging and newsletters.
  2. Growing your newsletter list and writing to it: You don’t own the algorithms. So you might be posting daily on social but I bet 7% of your followers are seeing what you write. So, repurpose that content and make it a newsletter! If the Social Platforms disappear your reach won’t!
  3. Networking with other businesses in your community: Get known my friends! I know it’s easy to be in your business and think your neighbors can’t help you, they are the competition and blah blah blah. But seriously, if you find out what other people are doing and tell them what you rock at then referrals begin to flow! So, go outside, bring some sugar just in case they need it.
  4. Upholding Clear Policies: You should have clear policies on prices, payment, and cancellation policies. And, you also have to uphold them. If you don’t your clients won’t. This will affect your business and in a compounding way.
  5. Not giving discounts: I know you think you need deals to get people in the doors, or that you cannot raise your rates to keep them there. But, I’d rather see you reward loyalty and referrals than discount yourself and try to compete in the race to the bottom on prices. Someone once told me if you discount yourself you will be discounted. And you’re too awesome for that!

Take a moment to check on all of these and how you are doing with them. Do you need help? I’ve got a 6th tip for those who get my weekly newsletter. If you want it (and ps my newsletters are free yo) then subscribe and be sure to opt in here.

xx~LL 

3 Tips to Winning Your Clients Back

Have you had a client go on vacation, have the best time and then come back to their life but not to their Pilates schedule? Or, that client that came 2x a week religiously, got sick, took a break and you haven’t seen them since. There’s a whole lot of feelings when situations like these happen. First, you’re worried? Are they ok? But, you see on social their totally fine. So, then, frustration and feeling rejected ensues. I mean, they loved class with you. Why aren’t they back? Did you do or say something wrong? Should you call them? Ugh, but it’s been weeks, so now it feels awkward! Am I right? When did running your Pilates business feel like dating?

Here’s the thing, we are not the right teacher for everyone all of the time. Sometimes it’s good for clients to take a break. But, what if it’s not. What if it’s the right client and teacher and you know that life has just gotten to them and you want to be there to bring them back, to return them to life? Can you get an old client back?

Yep, and here are three tips to winning clients back:

  1. Contact them! Ok, before you roll your eyes and stop reading this blog hear me out. You probably connected them once when they were supposed to return, maybe even twice. And then you stopped reaching out. I get it. It feels awkward. But, you don’t know what’s going on with them. You may have emailed them the day they got bad news. They saw your email but just couldn’t respond. So, call them, say hi, if you can help them with anything. Don’t ask them to come in just be supportive.
  2. Have a Newsletter: Yes, this works! If you were already writing a consistent newsletter and making sure all your clients opted into it then your love notes would be hitting them regularly. I have two clients that travel a ton and always respond to my newsletters when they are going to be back in LA.
  3. Create a Community at your space. Yes, you can do this even if you teach Privates only and even if you’re an independent contractor. So many of my clients are friends because they pass each other between sessions. That little 5 min break where I am washing my hands and using the ladies they are gabbing away. If you have classes this is easier if you introduce people and encourage them to say hi to their neighbor in class etc. But, the accountability of the others knowing they are missing class keeps them coming back. For those of us who mostly teach privates introduce your clients to each other as they pass. Over time they get quite comfortable gabbing away. They usually start by lamenting over how you torture them! It’s fun!

Here’s the thing, clients are going to disappear. But, there are some key things you can be doing in your business to mitigate those disappearances. And, here’s the thing, getting a new client costs a lot. It costs time and money and those are two things I don’t want you to waste. So, setting your clients and your business up to strengthen your retention is key. If you want to get clients back and also prevent losing the good ones be sure to join me on my next webinar.

In the meantime, go ahead, call them! What’s the worst thing that happens they block you? They don’t call you back? Ok, that’s at least an answer and so not the end of the world. You’ll feel free to go ahead and fill there spot with a client who is more dedicated.

xx~LL 

6 Things You Can Do Right Now to Get More Clients

This one is for all my Pilates teachers, studio owners and fitness professionals looking to grow their classes, their schedule and who never want to worry about what’s gonna happen if a client moves. Yep, if you’re still reading then this blog is for you!

Here’s the deal, no matter how good you are a client will move, take a break, get sick or call it quits. It happens. And, it’s not personal. Remember that. But, if you are not doing these things below then you will find yourself scrambling to fill their time slots when they leave. If you are doing these tips below then you’ll feel calm and excited for the next client that will take their slots.

Ready to have a waitlist or a consistent flow of potential new clients?

Good! I was hoping you would say so.

  1. Have an updated website! When’s the last time you looked at yours?
  2. Grow your newsletter list and write to it consistently! I know, you’re not sure what to say. I’ll be talking about that more in my next webinar. So if you don’t already have a spot on your website to capture those emails.
  3. BLOG! If you have been following me for a while you are probably waiting for me to give you a reason to not blog. Guess what? Not gonna happen. Blogs help your SEO. Good SEO means people find your website and that means they get on your list and get to hear from YOU!
  4. Talk to your ideal client in all your posts. Yep, those FB, IG, Tweets, blogs, and newsletters. All of it! You need to be picturing one person. Your client avatar!
  5. ABG- Always be generous- this doesn’t mean don’t follow policies and charge your worth. But, it does mean focusing on the clients you have and making sure that you are helping them be a walking advertisement for you. Create a referral program, it doesn’t have to be complicated but it does make them feel like they want to share you with others because they feel special when you are generous with them in ways that you can be.
  6. Tell people who you are, what you do and why you are good at it! Too pushy? Fine, then tell people who you are, whom you are for and how you help make their lives better. Still no onboard? Tell 5 strangers you’re a Pilates teacher and see what happens! I bet you’ll have to tell them whom you are for and why they should take with you. You have to tell people what you are offering. All the time!

Which of these tips will you do this week?

xx~LL 

3 Tips to Get People to Read Your Newsletters and Blogs

You know you that you have to write blog posts, write newsletters and have a presence on social media to help market your Pilates business. But, it can feel like all your efforts on falling on deaf ears when you post or hit send and literally hear crickets. Or, worse, when you hear people say they didn’t know you offered something you just announced in a newsletter. Ugh so annoying.  You know, when you email about a rate increase and then a client swears you never told them. So, why does this happen? How come when you post on social, publish a blog or send a newsletter you aren’t getting through to your clients? Simple, you’re not speaking to them.

I know, you are writing words on a paper. You took hours out of your week, read and re-read every post and yet nothing. Nada. No response. You wonder if it was the algorithm on Facebook or the time you sent on MailChimp or Constant Contact. But, algorithms and perfect timing are not the biggest culprits. Nope, the biggest reason people are not reacting to your words is that you are not writing to them. You’re writing to a general, average person. No to you client Cindy who wants results but doesn’t come consistently. You’re writing to a group of people you can’t describe because it’s just a random group, not Bob who needs more flexibility but hasn’t started his Pilates practice yet. You’re writing words but they are not speaking to anyone because you’re trying to speak to everyone.

If you want people to feel like you are telling them something then try these three tips out on your next piece:

  1. Post on the social channels they are using! I often see lots of teachers sharing info about their classes but in forums that are not where their client or future clients hang out. Or, I see tons of tweets about class schedule changes but the classes are for a demographic that isn’t using Twitter. You don’t need to be on every social platform. Do the research and be on the channels and forums your clients and future clients are spending time in.
  2. Know what your clients do when they are not doing Pilates. These special interests will help you talk to them in your posts. For example, let’s say your clients love to surf. Share news about surfers who have raved about Pilates. Write blog posts about how Pilates helps surfers. Create tips for doing Pilates for surfers. Then when surfers are searching for ways to better their surfing your posts will come up!
  3. What are their pain points. I know you know the benefits of Pilates. And, you have them on your website. But, how do these benefits solve your clients and future clients problems? Write down your clients pain points, their problems and then how does Pilates with you help them. When you write, blog or post keep these pain points in mind. People will do anything to solve their problems. Make it easy, tell them about their pain point and how you help them. They’re going to listen so fast!

These are just three simple tips you can start with today. And, I truly hope you do. One of my favorite authors Daniel Pink said on a podcast that if you have a service or product that can help solve someone’s problems you have a moral obligation to tell them. But, most of us think we said it once and it didn’t work, no one listened or no one cared. Wrong! They didn’t hear you. You were talking to general.

You have to talk directly to your ideal client. And, it’s going to take these three tips and getting really clear on who your client is. Who is your client avatar?

If you’re ready to define this avatar, if you’re ready to finally be heard, if you’re ready to get your magic out there then you should join me on my next webinar.

Not ready yet? No worries! Start with these three tips and see how even these small steps will create big change in your business.

Share your gifts my friends. Your clients are ready and waiting.

xx~LL

How to Fix the Problems in Your Pilates Business

If you are looking at your week ahead and about to have a freak out about how o earth you’re going to get it all done you are so not alone! As Pilates instructors and studio owners, wives, husbands, partners, human beings there is a ton to do. You’ve got your clients, all the tasks that go along with that and you’ve got your life and all that happens in that. And, oh, that tiny thing like making money and propelling your business forward. How on earth can you do it all without freaking out?

  1. Know what your problems are and ask yourself why that problem exists.
  2. Create a plan of action that addresses this problem
  3. Hold yourself as accountable as you hold your clients
  4. Hold your clients accountable to the policies you told them about when they started
  5. Worry about what you can do and let others worry about the rest.

See, it’s so easy! F

Ha! Wouldn’t that be awful if I ended the blog there? “Here are you 5 tips for a week where you get it all done. Ok, GO!”

Look my fellow fitness pro you have a freaking ton going on. But, the first part of getting your business running the way you want it is to know what the problems are and why you have them.

Problem: You’re not making enough money

Why aren’t you making enough money?

-You are not teaching enough

-you are not charging your worth

-you’re not charging for late cancels

Fix: Set a goal that helps fix the problem. If you are not teaching enough but you are charging enough and holding others accountable then we got to get you known! We have to get your website working for you! We have to get your more clients.

If you are not charging enough we need to figure out how much you need to make, how many hours you want to work and find an average rate that will take all those sessions to add up to what you are desiring to make this year. I do this a lot when I coach others and in my AGENCY group.

If you are not holding people accountable to your policies then this is the week you remind people of what those are and you stick to them! Not only will you feel more respected but people will value their sessions with you more too!

See how these 5 steps help you solve your problems? What problem do you feel you have? Why is that problem occurring? What steps can you take this week to fix that problem and help you grow your business?

If you’re not sure then please contact me here. Let’s figure out a plan together that is possible. There are enough clients to go around and your tribe is awaiting your arrival.

xx~LL

3 Reasons You Are Not Teaching Your Ideal Client

It’s another week and you’re still teaching the same clients. You love them but you wish that you were teaching more athletes, more privates, more classes or just more inspiring Or, maybe you’re not teaching any session and you’re freaking out! How are you going to pay the bills? Was teaching a good idea? How come that teachers schedule is full? Whether or not your schedule is full or not has little to do with feeling fulfilled. You yearn to be teaching a particular group of clients and you feel like you’re ready and waiting but where are they? Why don’t they realize that you’re THE TEACHER for them?

#1 They don’t know you! I know, how is that possible? You’re posting away on the social channels, you’re going studio to studio teaching or trying to teach and you’re telling all your friends how much you love what you do. Why then does nobody, or at least the body’s that you are the best teacher for unaware of your magic? Simple, you haven’t told them. Sure, you told your friends and the platforms but you haven’t told the people who know your people. You haven’t blogged so the search engines can’t tell people who you are. You haven’t gotten out to the communities where your client is. And, if you have then you haven’t been clear about who you are what you do and why you rock at it!

#2 You’re not clear on who you want to teach. As much as you want everyone to love you and what you do it’s not possible. And, I know it’s scary to niche down or turn people away but it’s better to only teach the clients you are right for. Because they will refer you more people like them! Say yes to the wrong clients and either they won’t sign up with you or they will and they’ll refer more people like them. And, sure, you’ll be busy but busy with peeps who drain you and make you wonder if teaching is right for you. Can you change your mind? Sure, will everyone in your schedule fit 100% into your box…nope. But, the clearer you are the more people who will hear your awesomeness and over time the more people who will light your fire and challenge your teachings.

#3 You’re not clear on why you rock. Maybe you don’t think you rock? Or, maybe you’re afraid to shout from the rooftops that you are really good at something. Perhaps you think people won’t need or like what you are the best at? And if your answer “LL, I’m brand spanking new how can I be the best at anything?” Well, my newbie, you do something great! Just ask those who you practiced teaching on why they kept coming back. They’ll tell you! And, take that feedback and run with it! Over time your other gifts will reveal themselves.

Did I call out your excuse? If I didn’t don’t worry, there can be endless reasons why you’re teaching your ideal client but don’t let all of them turn into excuses that you get to keep around. Let’s talk about what you are doing and what you can do be doing more.

I’ve heard there is no money in Pilates, Yoga, etc etc. WRONG! And, if you hear someone say that you send them to me. There is money in doing whatever it is you’ve been called to do. But, you gotta let people know! They are not mind readers. They’ve got a lot going on and they need you to shout loud and clear why you’re the person for them.

And an easy spot you can do this is your website! Do you have one? How’s it working for you? I’ve got a 1-hour webinar that will help you break down exactly what you need on your site (and what you don’t) coming up. Let’s make your website work for you! And, if you’re not sure to contact me here.

xx~LL 

How Often Do You Think about Pebbles in your Pilates Business?

“Who could love a pebble in their shoe?” One of the harshest lines ever said in a movie from the movie Ever After is what comes to my mind when I think about pebbles. But, what if Pebbles were what we should be thinking about in our Pilates business? What if theoretical pebbles were what would propel your business forward? Well, my Pilates instructors and Pilates studio owners I am here to share that you should be more concerned about making room for pebbles than you have been.

One of the questions I am often asked is “How do you do it all?” And, to be perfectly frank I don’t exactly know what “do it all” means. I do happen to do a lot of things. And, to the outsider, it may seem like I am some sort of magician or more special or lucky because I can “do it all.” But, while I would say I am quite unique as a human my ability to do it all has nothing to do with my uniqueness. It has everything to do with my time management.

There are many ways to manage your time. A lot are obvious and some are not so obvious. I’ll be going over a lot of those not so talked about ways specifically for Pilates and fitness pros in my next webinar. But, just in case you’re not ready to completely bite the bullet and tackle your time management techniques here is one tried and true way that will help you create more time growing your business and less time keeping your business and life status quo. If you’re ready to talk about growth aka pebbles read on!

Picture a mason jar. It’s empty and its lid is laying next to it. Also, next to the jar is three piles, rocks, sand, and pebbles. They will all fit in the jar if they go in the correct order. Put them in the wrong order and the lid won’t fit. So, what goes in first? Well, you need to know what they represent to figure it out.

The Rocks symbolize appointments. These are your sessions, your client’s sessions, meetings etc. These are the things that can only happen when they happen. I do excellent thinking at 4:30 am but not many clients want 4:30 am sessions. So, my rocks go in the schedule where only rocks can go- When I am teaching or taking sessions

The sand represents admin. You know the stuff you don’t want to do but you have to do. There is nothing creative or exciting about admin. This is the bills, the emails, the mail, the blah blah blah.

Pebbles are anything that propels your business forward. This can be the marketing, promotions or advertising you keep saying you’re going to do but then get too busy doing other stuff (ahem SAND) to get to it. It’s also the scary stuff. You don’t know the answer to kind of stuff. But, the stuff that gets you excited about what could be if it worked out!

So, what order should these piles go in the jar?

Grab a blank calendar.

Write in your rocks first. Then your Pebbles!!!!! Finally the Sand.

Yep, that is the order! You should be focusing on what propels your business forward before you deal with the humdrum of the admin.

Be honest, you can deal with bill pay while binging out on Netflix.

You can clean the studio while listening to your favorite podcast.

But, you can’t be creative on a newsletter while you’re watching your favorite TV show.

You can’t research ways to market your business while listening to a mystery thriller.

When you are working on the stuff that will uplevel you and your business it needs to be scheduled and that time should be protected.

When will you work on your pebbles this week?

xx~LL

PS if you need more help managing your time you’re not alone. This webinar is selling out! You can join me live or enjoy the replay for up to a week. Click here to join.

Are You Hiring Out of Desperation or Alignment?

Hiring anyone is a gamble. It doesn’t matter if you are an independent instructor or studio owner at some point you will need to hire help or team members. And, the choices you make can help propel your business forward or cost you time and money. And, while the adage saying “hire slow and fire fast” might be in the forefront of your brain that doesn’t quite explain the things to keep in mind when hiring slow or firing fast. And, what do you do when you have to hire fast? How do you know you are hiring out of desperation?

In my years managing retail stores and studios, there were times when I needed to hire someone ‘yesterday!’ The goals and demands required help sooner than I had anticipated. And, then there were the times when someone quit and even with a two-weeks notice I still had yet to find a replacement. I learned the hard way in my retail days the problems that came along with hiring out of desperation and need rather than listening to my gut or taking a hit on the bottom line and waiting for the right person to come along.

When you hire out of desperation you:

  1. Often lie to yourself about the likelihood that this is a good match
  2. You waste time training, onboarding and holding that person accountable to the expectations of the job.
  3. Lose the opportunity to meet and find the right person
  4. Affect the client experience and could potentially lose clients and money as well as time.
  5. Create a potentially toxic environment for your whole team and could end up needing to do more damage control than the hire was worth

When you hire out of alignment you: 

  1. Choose people based on their goals and abilities cohabitating with your goals and needs
  2. Create a team that is stronger and cohesive
  3. Use your time and energy wisely
  4. Empower those around you
  5. Increase client experience and growth of the community

Are you sitting there reading this and feeling like you have a team member, web developer, a social media consultant who may have been hired out of desperation? That’s ok! We have all been there. And, while I would love to sit here and say that if you hire out of alignment it’s all rainbows and dollar signs I can’t. There are no guarantees. However, in my experience, if you take the time to hire based on alignment even if the relationship is short-lived the experience is positive and creates space for growth!

If you are ready for tips on best hiring practices, questions to ask, answers to pay attention to and what to do when you’ve made a mistake then join me on my next webinar all about hiring! It’s not just about hiring staff that work in your studio. It’s also great advice for hiring people who will create your website or consult with you in other ways. Find out the details on how to watch https://webinars.profitablepilates.com/hiring-help-teachers-vas-and-more/here.

Hiring can be stressful and exhausting but it doesn’t have to be! We can get you to a place where you welcome the hiring opportunities.

xx~LL 

 

3 Reasons You Need to Be Writing Newsletters

Perhaps you have heard email is dead. But, do you really believe that? I mean, how many mornings is your email the first thing you look at? It’s ok. Statistically speaking most people check their email before they even get out of bed! Which means, they are interested in what’s in their inbox. And, they are not opening it to see what spam they got. Nope, they are looking to see what they need to know! What should they be buying, sharing or doing? And, if you’re sitting there wishing your clients came in more often, scheduled more regularly and thought about their Pilates practice as much as you do then you need to be in their mind’s eye as much as Amazon and their other email subscriptions.

Still not sure you need to be writing newsletters? Here are 3 (and trust me I could have gone on for an hour writing up other reasons) reasons why you need to be writing newsletters for your business:

  1. Email marketing is 40% more effective than Facebook and Instagram ads– With email you get to share more information, tell a longer story, engage in conversation and connect with your community. You have more control over who sees your message and you can reach out to them as often as you want. Because people gave you permission to send them email it means they want to hear from you. So, when they get an email from you they open it. On social media, you have less control over who sees it and who scrolls right on by!
  2. For every $1 spent on email marketing, you receive $44 in return– statistically speaking those who spend time making a living through email marketing earn a $43 return on every $1 they spend to market! That’s insanely awesome! As a Pilates teacher or studio owner your newsletter marketing will most likely be free to nominal in expenses depending on your list size. Which means your profits earned from reaching out to your list will be even better!
  3. Time efficient communication– you do not have the time or ability to have you or your team call, text or email every client you have had, or who have inquired about Pilates to get them the info they need. It’s not cost-effective to text every client about your vacation dates. And, worse, clients will slip through the cracks on those busy weeks! Sending regular communication to those past, current and potential clients not only allows you a touch point with your clients, but it also allows you the opportunity to share with them what they need to know!

If you are already sending newsletters and or building your list congrats! If you are not feeling they are effective, or, are wanting to start but don’t know what to write about or how often to send then my next webinar is for you! We’ll be spending one hour covering what to write about, how often to send, how to build your list and best tools to use. Snag your spot to watch live or receive the replay here.

xx~LL 

Busting Pilates Business Myths

Thoughts often become facts. Have you heard that before? What about, “don’t believe everything you think?” I think these two often used statements are incredibly important to remember when you are running your own Pilates business. It doesn’t matter if you are a Pilates Studio owner or a Pilates instructor. It is easy to slip and fall into traps and beliefs that will more than likely hold you back or keep you from trying out new things that could grow your business. What are some of the myths that I think need busting?

  1. The people here only want classes or only want privates: Last I checked no community got together and said: “let’s make sure all Pilates studios only offer us, classes/privates.” Clients want what will help them solve their problems. What is your future client’s problem? How do you solve that problem?
  2. We can’t raise our rates because everyone is looking for a deal: Please see my response to Myth #1 and then take a good look at yourself in the mirror and tell yourself you offer value to your clients and deserve to be paid your worth. People are not choosing your competitor based on their prices. They are not going to the studio down the street because it’s cheaper. That studio is giving them something that they are looking for. How can you be the answer to your ideal client’s problem? You solve their problem they will reconfigure their budget to get to you! Want to consider raising your rates? Check out the latest webinar here.
  3. There are so many Pilates studios here: Your competition is not going to kill your business. You not defining who you are, what you do and how you rock your clients’ worlds will. Too often we tell people what we think they should hear. We are not listening to what they need and showing them how we are the answer they have been looking for. That’s amazing that you won muscle competitions and have five certifications. I’m not discounting that. But, how do you help them? If you spend your time sharing with your community what you can do for them that is different than anyone else there can be ten studios on your block and you’ll still be successful!
  4. You have to stick to the Pilates “business model”: First, I actually have no idea what this means. But, I think it refers more to having a studio that has lots of teachers, runs classes, privates and has teachers rent. People work 6 days a week and do morning and evening shifts. I’ll admit I thought I couldn’t own a studio because I didn’t want to manage any more teachers or manage a schedule. Glad I didn’t believe in this myth. Because now I have a great walk up studio with everything I need and it’s all by myself. The truth is you can run your Pilates business any way you want that is legal. If you want to be a solo-preneur go for it! If you want to only have classes only have classes. If you want to have privates only do that. Your business will be more successful when you create a space that highlights your strengths and how you want to offer your gift. Will it be difficult? Yep, but copying the studios in your neighborhoods business model isn’t any easier!
  5. You have to work a certain schedule: If you truly want to do Pilates as a business for the long haul I absolutely need you to teach the times that are best for you! Sure, in the beginning, you may be teaching all of the place and random times trying to figure out who you are as a teacher and what times work best for you. But, once you’ve got a good idea of when you are at your best it’s time to get some boundaries and set an ideal schedule and focus on filling that. It’s imperative for self-care, consistent growth in your business and for you to feel like your business works for you instead of the other way around!

There are so many more myths to bust! If I didn’t talk about one you’re curious about post it below in the comments are email me here. Aside from great advances in technology, there are some amazing tools out there that allow you to create the Pilates business that meets your needs. So, what beliefs are you willing to let go of?

xx~LL