Do You Know What Your AGENCY is?

Agency has multiple definitions but one of them has to do with using your own inner strengths and abilities. But, that is not as easy to do on your own. Enter imposter syndrome, the grass is greener over there thoughts, indecision, lack of confidence, unawareness of ones owns strengths, etc. etc. It’s not easy being a confident instructor.

After all, so many people tell anyone with ears there is no money in Pilates. That one can’t make a living as a Pilates Instructor. And so, how can you own your own agency? How can you know what it is and see it’s value? How can you see that your uniqueness is what will make your business thrive?

All these worries combined with the questions that teachers and studio owners have on a daily basis is why I created AGENCY. My group coaching membership. I wanted a place where no matter what your teaching background was, if you were a new teacher, experienced teacher, studio owner or independent contractor could come together in a supportive, positive space.

My desire is to help all Pilates instructors see and believe in possibility. To not run their business the way that everyone else is. Or to market themselves the way that everyone else is. Your goals require their own path.

There is no Pilates Career Ladder.

You can have the business you want if you are willing to do the work. But, how? Well, if you know the what you want to do and they why you want to do it in AGENCY between me and others who have been in your place or are going to do be will be there to provide ideas you may not have thought of. Provide support and positivity. Agency, a community in the Pilates and fitness world that wants to see everyone succeed because we rise together.

If you are reading this and you’re wishing you could just ask the questions you have, get feedback on an idea, high fives when you get a new client then you want AGENCY.

And, AGENCY is more than just the community, you get so much more. You can check out all the member benefits here and if you are wondering if AGENCY is for you then you can contact me here. It’s almost 2 years old and when you check out the benefits you’ll see some of the most incredible things members are saying!

xx~LL

PS all my webinars have moved behind AGENCY doors. In order to continue to support instructors and studio owners after they watch the webinar, it became necessary to add the community to these webinars.

How to Attract More People to Your Website

Most people do not use their website to its full capabilities. They tend to “set it and forget it.” But, a website is truly the 24/7 assistant you want, need and could be doing more for you if you set it up for that. Imagine people searching the internet for a question and your website comes up as the answer? And then, because of the work you put into your site they go on a journey that leads them to schedule a session! Doesn’t that sound amazing?

Here’s How You Do This:

1) You have to have a website. If you don’t watch this course before you spend a dollar or your time building one.

2) Every client needs to be courted. Think about the beginning of a dating relationship. You don’t get married after you become aware of someone right? My course on the client journey breaks down how to take a person from awareness of who you are and what you do to buying your services.

3) BLOG! Its so not dead my friends. My website gets thousands of views every month because of my blogs. Your blogs should be the answer to peoples questions. Then they go to your site and then end up getting on your client journey. See how all that works for you?

4) Newsletters, also not dead! A nurture campaign aka welcome series will help your client journey happen while you sleep. And, regular, consistent newsletters to those on your list keep you top of mind. And your site should be trading emails for something of value so you can guide those people to your core service!

If this sounds like total gibberish then please start with my “what your website needs” course. Then go to the “client journey” before you do the Newsletter 101 or next level. In 4 hours you’ll be sooo ready to put your website to work for you! And, that means it’s attracting your ideal client and telling them what to do while you are sleeping, teaching or reading this blog!

xx~LL

How I Prepare for a New Client

When you get a new client in your studio there are a lot of butterflies on both ends. Your new client is wondering if this, Pilates, Yoga, Fitness with you is going to be what they need to meet their goals or take away their aches and pains. And, you’ve got butterflies because you know you need more clients in your books to help you earn more money and help more people. So, how do you feel more confident when you have a new client coming in? Here are my go-to tips for when I have a new client.

1) Know your numbers! I’m very clear on my rates, my packages, and what each package equates to when it comes to helping a client hit their goals. If they are coming in for a specific goal and they have a date they want to achieve it by I know which package to offer them in order to help them achieve it. Of course, I hope they stay longer and truth be told they will but in the beginning their why is all they care about. Beyond their why is something I can tackle while they are a client.

2) Be clear on who your ideal client is. This is soo key, my friends. Sometimes I get a new client that I am not the right teacher for. Generally, I am able to weed them out and refer them to someone else before they come in for a first-time session but occasionally it happens. And, it’s important to be able to say no to them after the session. Because, if you are not the right person for them eventually it will not work out. So better to save both your times. And, also clients who are not your ideal client will not refer you more of your ideal client.

3) Tell them what to expect. I love to make sure they know everything about how to find my studio, where to park, where not to park, what to wear, how early to show up, how long the session is! EVERYTHING! I have a pre-written letter that I send out and I even link to it in a confirmation. This helps them feel more comfortable before they even come in. The more you can communicate like you’re already in a relationship the higher the chances of them feeling confident that they can trust you and buy future sessions with you.

4) Tell them when you will follow up with them. And, then make sure you do! No matter how the session goes I always follow up with my first-time client. I remind them of their goals, how Pilates will help them and if they scheduled another session I remind them of when it is, what the cancellation policy is etc. If they didn’t and I want them as a client I offer them times to come in, how long it will take to feel the benefits and ask them a question that requires a response.

5) I have everything ready for them when they arrive. Think of a first date. If the date was late would that make you feel good about how much they value your time? If the date was disorganized would that make you feel like they were an expert? That they could keep all your needs in order? That they could take you where you want to go? Pull out the red carpet for new clients. And by red carpet, I don’t mean discount signs.

I could go on and on but I don’t want to overwhelm you! Pick one or two of these that you are not doing and give them a try. Then add in another one or two. Until they become a habit and you have your own system. And, then, write it down! Then you can review your system before every new client comes in.

Which tip will you try? Post in the comments below.

xx~LL

6 Tips to Get More Clients

In a perfect world, clients would just grow on trees, right? But, while this world is pretty great clients instead come to us through variations forms of marketing. And, it’s important to know what these different routes to you are and use them to attract your ideal clients. Because even if your schedule is full someday you will need another client or few. Your favorite clients will move. You will move. And, so something you can guarantee you’ll need to have set up in your business is a way to consistently attract new clients to you. Here are 6 of my favorite tips for getting new clients.

  1. Be Known in Your Community: This means getting outside your studio and going to networking events, community events, add meeting local business owners in your neighborhood. The more people know who you are, what you do, and whom you are for the more they can tell people who complain about not feeling good, having aches and pains, looking for a trainer that you are the rockstar teacher for them!
  2. Add So Much Value: to your community, clients and if you’re a studio owner your teachers that people sing your praises! If you focus on your existing one or few clients truly feeling the benefits of Pilates with you they will feel the need to reciprocate and will share your good words to everyone!
  3. Make Your Website Work For You: This means you have to have a website and keep it updated. One of the best ways to do that is to blog weekly (yes, weekly) about the top things people search on the internet that you can help with! Consistent blogging keeps your website updated, helps your SEO (the thing that drives traffic to your site) and shares who you are and what you do with those who come on your site.
  4. Create an Email Campaign: this is something I cover in my courses “Client Journey” and “Take Your Newsletters to the Next Level.” This includes having something on your site that exchanges a potential clients email for something of value and then an email campaign that you write one time and it guides people to your core offering.
  5. Client Referral Rewards Program: I am not a fan of discounts for new clients. I truly believe in rewarding existing clients for sharing how awesome you are. And, there are many ways you can do this. All depend on what your services are and their prices. For my business, I give a free late cancel, a sort of get out of jail free card, for every new client that buys a package. They have to buy a package for the reward to be kicked in. And, you’ll want to remind your clients of this reward program regularly.
  6. Talk to Strangers: Yep, if you want new clients you got to get out there in the world and tell strangers who you are, what you do and whom you are for. You cannot wait for clients to walk by your doors and hand you their credit card. That doesn’t happen often enough to pay your bills. So, get out there, make eye contact. Get told no. It will help you refine your pitch and also who you are looking to talk to. If you are fishing in a pond of cheap fish switch ponds!

I would love to hear which of these tips you are going to try this week. Post your plan in the comments below.

xx~LL

Do You Need a Welcome Series?

You’re an independent contractor, a small home-based studio or a boutique space with the opportunity to expand and you’re wondering if you need a welcome series for anyone who joins your email list. You are not alone. I get this question and excuses or reasons why people believe they don’t all the time. But, the truth is, if you’re teaching as part of your income, this is not a hobby, then I believe you do!

I know, you’re busy, it’s another thing to do! But,  hear me out. You are busy. You don’t have time to respond to EVERY person who joins your list and share who you are, what you do and why you will rock their world! So, by having a welcome email series (did you think I was suggesting a discounted intro pack? I hope not) you can write up a wonderful series of emails (one time) that guides this newbie on a journey that you want so that they get to know you, trust you, see you as the expert in your area and when you say, “take a session from me” they hit that button so fast because they have been waiting for you to ask this whole time!

You have been part of many a “welcome series” or some call a “Nurture Series” and some totally get you excited and others fall flat or make you hit “unsubscribe.” And, while I could write a book about all the nuances and I am doing a webinar on this topic I thought a few quick and easy tips for you to get started today.

A welcome series should:

Introduce You as the guide to getting them where they want to go

Share some background to your awesomeness

Explain what you do

Why You do what you do

How it helps them!

Guide them from “hey, how are ya?” to “Buy my main offer.”

Be automated and spaced out over time until they are dumped into the main newsletter

Add value

A welcome series could:

Go on for months (I don’t recommend this for Pilates teachers or other movement instructors)

Have an offer or two in it that gets them to try you out before coming into the studio

Share pics or testimonials

Have a secret offer they won’t find on your site

Be as short as a few emails

Once you put your in place it should kick off as soon as they register for your list. And then when it’s done they should end up on your regular newsletter schedule. Because, a welcome series is a lot of things but it is not a replacement for connection or a consistent weekly, bi-weekly or monthly schedule.

I’d love to know what you wish clients new before setting up their session? How you want clients to see and experience you and your business and what you want to drive your future clients to buy? You can post in the comments below.

xx~LL

PS the next webinar on this will air June 26th 12pm pst and replay until July 3rd.

 

How to Get Past the Objections

It doesn’t matter if you’re teaching Pilates, Fitness, Barre or selling make-up, cars or coffee. You will hear objections to your offers. And, it’s so easy to take these objections personally isn’t it? I mean when someone tells you it’s too expensive you may feel like they are saying “you’re not worth it.” You may wonder or be tempted to offer a discount. Tell yourself, “just this once” and believe that a lower priced package will get them to fall in love and see the value of what you offer. And, that’s just one of the objections we hear. There are so many others. And, if you want to grow your business you are going to have to get really good and overcoming them. Let’s talk about how you can do that.

  1. Price objection: this one is probably the most often used. I mean, I’ve even used it places to get out of doing something or buying something. And, it’s rarely true. What is true is that I don’t really want the thing or want the thing right now but I want to end the convo so I say its the price because everyone can understand this objection and no one is going to argue with me. Right? You know you’ve done this too. So, how do you overcome this? First, be upfront with your prices. Put them on your site. Or tell people before they come in. Then you and the client both don’t waste a first time session. If they can’t afford you even if they love you they can’t afford you. Second, make sure your first time session or intro packs are aligned with your regular prices. Third, be sure you are fishing in the right pond. If you want people who can afford ___ rate then advertise at places they hang out.
  2. Time Objection: A great objection for the person who is not ready to commit. Or, never likes to commit. When setting them up for a session be sure to ask them questions that will help you get clear on their availability to add something new into their life. If they say they work 6 days a week and commute an hour each way and you tell them they have to come in 3x a week they are going to believe they don’t have time. But, if you hear all that and then ask them to come on their day off or on their way into work once or twice a week as they feel the benefits of working with you they will start to see how they can add more sessions in.
  3. “I need to think about it” objection: This also is often the one where they need to talk to their spouse or parent. Again, I find this to be an easy excuse in life to use because who is going to argue with that? Couple ways to get around this is on your intake forms on your site or in person ask them if they have ever invested in their fitness before. If they have you are less likely to hear this objection. If they haven’t then keep in mind this is not just a financial or time commitment this is a big step in their life. They’ve not spent money on something that isn’t tangible like jeans, a car etc. So, remember to help them see that you’re the guide for them, the person they can trust to help them get to their why. Do not worry about selling them Pilates. Focus on connecting them to their why with you.

What are some objections you’ve heard? Share them in the comments below and I’ll be back to check and give you some tips for overcoming them!

Remember, if you think that people will think Pilates is too expensive then they will. If you think you’re too far away or it takes too long for people to “get” Pilates all this will come true. But, if you spend more time thinking about why Pilates with you then people will have no problem saying YAAS!

xx~LL

3 Reasons Your Newsletters Are Not Effective

Writing Newsletters takes time, and it is one of those things that most teachers and studio owners would prefer to not do. Convince themselves that email is dead. It’s not. And, while email marketers are seeing that its harder to get the ROI they used to get you are not an email marketer. You’re using your newsletters to engage with your clients, past clients and future clients (because people forward emails that are worthy).  Your newsletters remind clients of why you’re amazing. They offer a way for clients to email you back, create a conversation. But, you feel they are not worth it. And, it’s because you’re not writing effective newsletters. People get an average of 142 emails a day. So, why are yours being trashed with the others?

  1. You are only “selling.” Yes, we want clients to sign up online, to create standing appointments. To get get info about new classes or the schedule changes. But, if all you do is sell to them in newsletters you’re going to totally be flagged by their emails as “promotions” and you won’t even make it in their real inbox. And, your clients don’t open emails to be sold at (unless it’s cyber Monday) they open because they are want to hear more about what they care about. They want valuable information that will make them better.
  2. You are not consistent. You send a newsletter once a month then you miss a month and then you do two in a month. It’s erratic. Humans like predictable. Be consistent. Try to get send a weekly newsletter if possible but if you’re only going to do monthly ADD LOTS OF VALUE and never miss.
  3. Your subject lines are boring. Yep, it’s really all about the subject line. “Monthly Newsletter” is not sexy. Not exciting. It doesn’t make me want to open it. I still might but it’ll be the rare bird. Have fun with your subject lines, grab their attention. You want to stand out amongst the email crowd. One of my best open rates came from my newsletters “the biggest mistake I ever made.”

I know you know you need this newsletter. I know you know you need to stay top of mind with your clients. I know you want to have a way to reach out to old clients and inconsistent clients. Newsletters do that!

Take the time to write a consistent newsletter, that gives away information they can share with their friends. Add value to their life. Have a call to action. Maybe it’s a question they should answer, maybe they should share the newsletter with a friend? Ask them to do something. People don’t do things without a call to action. Have fun with your subject lines.

If you’re wanting more support and advice around newsletters first of all YAY! You’re a rockstar! I can help you. Contact me here for a one on one coaching call or watch my course all about newsletters here.

What will your next newsletter talk about? Share in the comments below!

xx~LL

How to Manage Teachers in Your Studio and Not Go Crazy

Managing a retail store was never a goal of mind. It kind of just happened to me and I was really good at it. So, when I quit retail, became a Pilates instructor and within six months was managing a studio, hiring teachers and making the studio business grow it was an easy transition. Now, I’m not going to sit here and lie to you and tell you managing teachers was easy. No, it’s not. It’s so freaking hard. And you studio owners have a big glass to fill each day. But, if you’re teachers are driving you crazy I’ve got some tough love in this blog for you. It’s because of you. So, let’s make it not your fault!

  1. Be extremely clear about your studio policies. And hold teachers accountable. Yep, this means writing teachers up, giving warnings and maybe even firing them. I had to fire some epic teachers because they just couldn’t follow the rules. If you don’t have rules then you can’t get mad or frustrated that people don’t take care of your studio. And, if you do have rules but you don’t enforce them then you’re just asking for yourself to go crazy.
  2. Know your goals for your studio and know your teachers’ goals before you hire them. This is HUGE! If your goals are to have a small staff that creates a family/community vibe at your studio and all the teachers support the clients. But you bring in a teacher who only wants to work one day a week, can’t sub and just wants to come and go because their real goal is to be a writer, actor or influencer then you can’t get mad at them for not supporting your goals. People will not do things that they don’t want to do. So, their goals have to intersect with your goals. If you had the same goal above and you met a teacher who is looking for a studio where they can grow their business and only work at one studio that’s a teacher to consider hiring. Their goals align with your goals.
  3. Read the 4 agreements and practice them. I meet studio owners all the time who are upset that their teachers don’t do blah blah blah. They are frustrated that they (the owner) is the only one who can sell Pilates. And, when I ask them if they have asked the teacher why they are not converting new clients? If their staff has questions about how to get a new client to fall in love with Pilates? If they have regular (monthly to at max quarterly) meetings with their team to go over what they are doing well and where they can improve they stop complaining. Because the truth is they may have done a meeting here and there where they told the teacher what to do. But, they are assuming what they are saying makes sense. They are assuming that the teacher doesn’t see that the new clients they are being offered grow on trees and they don’t need to convert them. In the 4 agreements you one of these agreements is to make no assumptions and another is to not take anything personally. The majority of your teachers (if not all) are not trying to hurt your business or take you and your studio for granted.
  4. So meet regularly with your team. I know, you’re busy, but you actually cannot afford not to meet with your teachers on an individual basis. People want to know what they are doing well. They want to know where they can improve. They want to know how they help the studio. And, if you have a monthly 15min-30min meeting there will rarely be a surprise. Because I met with my team every month I knew when their personal goals or lives had changed. I was able to give constructive criticism and also praise. When you don’t meet with your team regularly you often only meet with them when they are in trouble. So, whenever you go to talk to them they will think they are not good. No one will thrive if they don’t feel good where they are. Also, if you are meeting regularly it will never be a shock to them if you do have to part ways. And, often, they’ll make that decision for you. And, you can still be friends.
  5. Stop doing everything for everyone. Period. Hire people to do things that don’t bring you joy and that don’t bring in money.

Ok, I could go on for hours! I could literally do a few webinars on managing your teachers and not going crazy. But, why don’t we start there? Try these ideas out. And, if you need help putting them into practice please don’t wait, let’s do a coaching call. Seriously, we can make your life and studio better even in just one call. You don’t have to do it alone.

xx~LL

Are You Doing This to Get Clients to Hear About You

During my last workshop in Poland there was a question about how to market oneself if you are able to teach kids, pre-post natal, elderly, women, men…basically, how can they market themselves to EVERYONE! And I said you can’t market yourself to everybody at the same time. When you tell people what you do when you try to advertise your work do you try to talk to everyone? The truth is, in every business not just Pilates it’s important to know who you are for and why you are the teacher for them. And, then, you have to start with making them aware. Are you taking the time to make people aware of you?

I’m sure you think you are. You post pics of you on Instagram and Facebook. You tell your friends and family. But, are you actually taking the time to meet your future clients where they are?

Getting a new client doesn’t happen overnight or even randomly. On occasion, you’ll randomly meet someone who will hear what you do and sign up. But, I’d bet they’d done Pilates before in the past and were so stoked to hear about you because they’d been thinking they want to do Pilates. The average person needs to hear about your offering 12x. That’s what the new data says.

So, if you’re telling people about what they can buy from you or what classes they can take that’s skipping a step. You’re not starting with awareness.

Awareness is like making eye contact with someone at a party. Think about the last time you made eye contact with someone you didn’t know what happened next? I know for me the last time I did that I smiled. And then I went back to my conversation. But, about 20 min later I saw that person again. Eye contact. Smile. Back to the conversation with someone I knew. An hour later we ended up at the food table together and we said hi, introduced ourselves and a conversation started.

But, we didn’t exchange phone numbers until the end of the night.

And that is just a potential friendship! Not, a potential client. No money was being exchanged. So, think about your future client. If it took me several eye contact moments, a whole party and several texts to get a coffee date with someone. How long will your future clients need to make your eye contact, hear about you and get touch points from you to give you money and time? Well, the average is 12 x.

So, I know that sounds like a lot but you can do this. It’s all in your control. If you’re out in your community meeting other businesses owners and collaborating with other future clients will see and hear you. If you’re posting blogs, sharing testimonials that’s a touch point. If you meet someone in a line at a Starbucks and then follow up with them and they run into them again at Starbucks those are all touch points. And, even better, if their doctor tells them to do Pilates that’s a touch point. If their friends are doing Pilates and talking about it that’s a touch point.

You don’t have to be ALL the touch points but if you are taking the time to share the very basics of your teaching…make eye contact. Post to share who you are and not to sell a spot in your class. Those are all going to be little moments of eye contact.

Our clients are on a journey to get to us. There are specific stepping stones for them to be on before they will commit to you.

They have to become aware of you first, hear about who you are and what you do and why you’re for them. They then need to be able to dabble a little more without a major commitment financially. Like a first time session or assessment. Then they can be swayed to buy a membership or a package. It’s a journey. Are you skipping some stones when you are trying to get new clients? Don’t worry, so many people are.

The first step, start with knowing who you are what you do and why you’re the teacher for them. Then start with awareness. Tell a story. People love learning about people through story. Start with the awareness part. The rest of the stones are going to be more work. And I’ll be talking about them in my next webinar.

If you want more new clients if you want it to be easier to get new clients you have to take them on the journey.

Are you ready? My latest webinar will help you discover the journey you need to take your future clients on. Join me here. Until then, what are you doing to create awareness?

xx~LL 

 

6 Reasons Why They Didn’t Buy Pilates From You

You know you’re teaching is en pointe. You have a great space. You asked them their goals, your prices are competitive (maybe even a little too low) and you and this new client had a great session. But, at the end of the session, they said: “I’ll think about it.” Which leaves you feeling bummed, worried and wondering what you could have done differently. You may even think you’re not good enough to teach. Their objections to Pilates might have you creating “intro packages” or other discounts to get people to say “yes, I am in!” But, most of the time when new clients don’t buy Pilates it’s rarely due to the price.

The new data is in and it takes 12 touchpoints to get a client (customer) to go from hearing about a product or service to buying that product or service. 12! It used to be 6! People are so bombarded with information we have to stand out above the noise not add to it. Most often our efforts to share our love for Pilates is more noise than information.

If you’re constantly hearing objections or worse you’re not even getting new clients in to hear objections check out some things you might be doing that hurt your efforts to grow your business:

  1. You are trying to sell Pilates- clients don’t need the history day 1 they need to know WHY YOU?
  2. You have so many package options they have to “think about it.” People make decisions when they have fewer options. Make it easy on them to decide.
  3. You’re selling before they even know who you are. People don’t get married sight unseen. When you’re selling them a package before they’ve laid on a Mat you’re asking them to commit. Would you? No, you probably want to know who they are, why they’re the right person for you, how they can help you. There is a whole journey they need to go on! I’ll be chatting about that in my next webinar! Give people time to go from “hello, I am ___ and I am a Pilates instructor who ___.” Before you say “buy this membership or this package.”
  4. You’re too available. People want a busy restaurant. I promise. The more I try to fire a client the more they move their schedule around to fit mine.
  5. You don’t tell the client what to do. People don’t often know that they are supposed to come in a certain number of times, pay ahead of time, cancel in a certain number of hours. You’re the teacher. Teach them what to do next to keep Pilates with you in their life.
  6. You think that Pilates is expensive. Scarcity mindsets and money stories hold most teachers back. If you’re thinking with your wallet then you will not be able to build your business. If you see things for how much they cost and not for how much they are worth you’ll always struggle with building your business. You help people live better lives. How much is a better life worth?

I know you want to teach more people that inspire you. I know you want to work a schedule that allows you to have a life and keep Pilates in your body. I know you are trying so hard to make your magic happen.

If you are doing any one of those 6 things it’s time to make some changes. You are the only person who can do what you do. You are the only person who can teach how you teach. It’s time you systematically share who you are, whom you are for and what you do with the right people. Take them on a journey from “hey” to weekly consistent client.

Are you ready for that?

Comment below with what you want to change in your business!

xx~LL 

Asking the Right Questions to Make Them a Client For Life

I remember when I first became a Pilates instructor I was given a sheet with questions on it and told to have the first time Pilates client “fill them out.” And, the first time I did it the whole process felt so clinical. I know that for some people this form is personal and they would prefer to fill it out themselves. But, just because they gave me their emergency contact and history of injuries I still didn’t know them. And, here we are about to spend an hour together. At the end, they are hopefully going to fall in love with me and Pilates. But, it’s going to be a lot of “hope” if I don’t have some key info about them.

After that first client, I changed up how I did a first time session. I added questions to get to know them better not just their injuries or past issues. I wanted to know their goals, their plans for the future and a little bit more. But, I didn’t want to be an interrogator either. So, I had to come up with a plan for how to get to know them and their internal drives more and also allow them to move and experience Pilates.

  1. What’s their Why? Seriously, why did they come today? Why now? And, why You or Your Studio?
  2. Are you and what you offer the best for them? If so, share that with them! Brag a bit. If not, help them find the right teacher! Contact that teacher and let them know you’re sending them a client. They’ll remember you when you’re the right teacher for them
  3. You cannot sell Pilates. You can only sell yourself as a guide for them. Pilates is your tool but they are buying you and your expertise.

So, now that you know my 3 biggest things to keep in mind during your first time session you are probably wanting to know what questions I ask exactly. Well, for that you will have to join me for my webinar on “asking the right questions on Wednesday” or my course on “first-time to lifetime” and if you’re in Australia or New Zealand I will be teaching this workshop in person in November!

What questions do you know are key for converting a first time client?

xx~LL 

How Much Online Should You Be?

Do you have a love-hate social media? Totally cool! You don’t need to love it and most teachers don’t even need to use it. But, there is a level of web presence you need to have to make your ideal business grow and known. I know you want to teach Pilates. You only care about your clients and helping them get better, feel better and do more Pilates with you. But, let’s face it, even with referrals those future clients are going to look you up online. And while I do not believe you have to have likes and followers to make money doing what you love. I do believe you have to have some level of online presence. So, here we go!

Website! Yes, you need one. Please don’t think a yelp, facebook page or some other platforms landing page of you is going to do it. You need to own this domain. It needs to have some key things on it so that you can attract your ideal client and get them into your books asap. Check out this blog posts on websites here and my course on “What Your Website Needs.

Dive in or Don’t: If you’re going to use social media for your business then use it. If you’re not then don’t. But trying to do a little here and there will not only annoy you it’ll frustrate you and when people go from your site to your social media they’ll be confused. If you are going to use social media for your business link it on your site. If you’re not, or are not sure then don’t link it until you are. Wondering if you should be on social check out this blog on why and this one for more tips.

Keep it Simple! If all you do in the beginning is ace a website and tell people who you are and what you do and why you rock at it I promise you’ll get clients. Why? Because I still get the most clients through my website and from personal outreach. Meeting people in real life and referrals. Your website is your 24/7 assistant. USE IT! Make sure it’s clear what you do when they land on your site. Update it regularly with blogs. Be clear on who you teach and why you’re the best for them.

If you start out with a great site and clarity on who you are the rest will follow. I know, you’re thinking, “but everyone is bouncing of facebook and I’m not even sure how to use Instagram.” Here’s the thing I can promise you. There will always be a new thing to learn. That doesn’t mean you have to. In my next webinar, I’ll be going over how to use Facebook and Instagram for your business. You’ll learn if 1) you should 2) what to do 3) what not to do.

I promise I’ll keep it simple and digestible. And, after you’ll know if you need to add either of these platforms to your business. In the meantime, how much online should you be? Website, website website! We’ll dive into the ever-changing social media beast together here.

xx~LL