5 Things You Need to Make Changes In Your Businesses

Making changes to your business is never easy. How do you know what to do first? You’ve got bigger goals for your business but it can be hard to know what to do when you’re in it. And, scary when you feel like you need to make big changes to get what you want. No matter where you want to go in your business you need to have these 5 things to make your magic happen.

  1. How much do You want to make? Your goals don’t need to be only about money. But, it’s important to make sure your business is paying more than your bills so that you can stay in business. Also, find out what your hourly rate is. This will be key for #4.
  2. Get super clear about who you want to teach, when you want to teach and where.
  3. A website that shares #2 and takes clients on a journey towards choosing you. If you don’t have a mobile-friendly website then check out this course. If you do, then take yours to the next level with this course.
  4. Help! You don’t have to hire a full-time assistant straight out of the gate. But, getting clear on your strengths and hiring people to do things that do not bring you joy or money is key to creating more of you and getting more done. You don’t need to be the person to do things like grocery shop, research or make changes to your website. Yes, hiring people costs money but remember the answer from #1. Anyone that you have do work that doesn’t need to be done by you is saving you money.
  5. Support! Whether it be a business partner, family member, coach or accountability partner you can only go so far on your own. Which is why I created my online coaching group. To help teachers and studio owners get advice, ideas, unstuck, feel empowered and more. Who is in your corner?

I’d love to hear which of these things you feel you have in place and which things you need to get in place in the comments below. You don’t need to wait until you’re ready to make your moves. In fact, who knows when you will feel ready. A little secret, I never feel ready for anything I do.

xx~LL

How to Prepare for a New Client

First impressions are important. And, when it comes to a new client engaging with you or your studio it’s even more integral. When someone comes in for their first class or session 60% of the decision to start a new fitness regimen is made. All you have to do is help them decide that it is you. Here are my tips for scheduling and teaching a new client.

  1. Make it easy for them: Is it clear on your site what to do next? How to schedule? What you offer?
  2. Tell them what to do: Don’t offer them all the times in the world you have or ask them when they want to get started. Train them from the beginning to schedule their life around Pilates with you.
  3. Have a “what to expect” email: Whether they sign up over the phone, email or via text be sure to send them an email that tells them your policies, what to expect, wear, park etc..
  4. Know their why.
  5. Forget about selling Pilates. They just need to trust that you’re the person who can help them.
  6. Follow up even if they said they don’t want to do Pilates. Send them a thank you note.
  7. Remember that their first package is still the courting process. Hold them accountable to their sessions, consistency and goals.
  8. Train them how to treat you and the studio. If your policies are broken you have to uphold them. It’s not a fun convo but it’s most important in the beginning.
  9. Don’t take things personally. Whether a client loves Pilates, doesn’t, late cancels or quits it’s not personal. Read the 4 agreements. You’re not for everyone and that is ok.
  10. Know when you want to teach, where and whom. It’s your business and you’ll get more clients that inspire you when you’re clear on these things. Not everyone is for you and that’s ok.

It’s easy to get caught up on selling Pilates or the training  to the new client. But, the truth is you are the guide. Your studio is the community. If you are clear on who you are for, what you offer it makes it easier for your future clients to decide on you too. And, then help them out by making sure your site, how you schedule them and prep them makes it easy for them to know you are the expert at what you do.

For more tips on first time clients check out this blog and this course. For coaching on converting first time clients for you or your studio contact me here.

xx~LL

How to create more time, Make more money, and Have a Life

If you find yourself saying that you’re “too busy,” “don’t have enough time,” or, “don’t have enough money.” This blog is for you! I get asked often how do I “do it all?” And, “do you work all the time?” And, the answers are I do not do it all. And, I don’t work all the time. But, I do get a lot done strategically and you can too! Here are 3 tips to creating more time, which will make more money and give you a life.

  1. Time Block: I’ve talked about this before but it’s important to repeat again. I use a timer for projects. I stop working when the timer goes off. I make sure that I do a little bit on each project each week so that the needle is moving forward. When you wait to do something that has nothing to do with another thing you end up postponing that something until it’s too late. When you put deadlines on your tasks you realize how little time some things take. But, when you give them more time they take more time. I also make sure that before I scroll on IG or any other socials before I “consume” I create. So, I do the things that propel my business forward first. Grab your to-do’s and give time limits on projects. And, use a timer like this one to hold you accountable.
  2. Delegate: I know you think you can’t afford a VA, assistant, someone to do your grocery shopping or clean your house or studio but I promise you that hiring people to do the things that don’t bring you joy or don’t bring you money is essential to have more time and in your business time is money! I create all my content, write all my words on blogs, social media, YouTube, newsletters and more. But, I don’t edit my videos, schedule my newsletters or clean my house. The 3 hours my housekeeper spends each week between my house and studio costs me a session and a bit. It’s sooo worth giving her that money so that I can free up 1.75 hours where I can be doing work that brings in money. What tasks could you outsource?
  3. Recognize your complaints, frustrations, and fears. Call them out! What would happen if you got rid of your complaints? What could you get done if you didn’t spend time repeating your frustrations? What could happen if you weren’t in fear of ___? The time we waste on repeated complaints, talking in circles about frustrations or not doing the thing because we are afraid of what could happen is time that could be marketing your business, enjoying your life or doing something that you love. Take stock this week of the time you waste overthinking, talking yourself out of doing something, complaining or blaming. Make a note when you get in your own way and acknowledge when you are procrastinating by scrolling on social or sitting in imposter syndrome and thinking everyone else is doing it better than you. Then, take the next first step and see what happens. Take messy action!

Tip #4 will be released in my newsletter this week. Are you on the list

I want you to have the business and life you want. Because you can have it. In fact, when you go through the obstacles in your business (not around) you get to help more people! Isn’t that why you started teaching in the first place? Which of these tips will you try this week? Post in the comments below. And, tag me with your wins!

xx~LL

PS If these tips resonate with you and you’re tired of not moving the needle forward in your business then check out my online coaching group AGENCY. It’s the most supportive community of teachers from around the world who are taking action and creating incredible lives for themselves.

Our Best Pilates Business Blogs

Whether you’re looking into how to set up a social media plan for your Pilates business, get new clients, raise your rates or find the right Pilates school for yourself here is a round-up of our most-read Pilates business blogs. We’ve got over 300 blogs to read now but here are the best of the best voted on by our readers.

 

#1 How to Keep Clients Coming Back: Great read for client retention. And you want to know about this before you lose a client because it’s easier to keep them then to get a new one.

#2 My Top 3 Mistakes and What They Taught Me: Learn from the mistakes that taught me the most and why I never make them again.

#3 Top 10 Steps for Owning a Studio: Even if you are just getting started having this information in your mind is helpful.

#4 How to Become an Instructor: Send this one to a friend if you already are one!

#5 Should You Own or Rent: a question you should ask yourself if you’re really busy or if you live in a state that is changing their laws you may wonder should I own or be employed?

#6 How Often Do You Think About the Pebbles in Your Business?: Read this if you need more time or have goals you want to hit. It’s all about time management.

#7 Do You Need Social Media?: Some tips for those of you using social media.

Do you enjoy these round ups? If so, comment below with topics you wished all the blogs were “rounded up” for.

xx~LL

PS what’s blog above did you click on first?

Tips to Owning Your Worth and Overcoming Objections

It doesn’t take long as a Pilates Instructor, Fitness Trainer or any other service provider to here the objections to their offer. In all honesty, if you are not hearing objections to your services then you are not charging enough or you’re probably not setting boundaries in your schedule. Objections to what we offer are going to happen. Learning how to overcome or get ahead of them is key. And, all of that comes down to you owning who you are, what you do and how much you are worthy!

In a recent workshop, I was co-leading one of you readers mentioned that your biggest fear in presenting is not feeling worthy. Man, that hit me in my heart. I so get that feeling. It’s pretty common to think “there are others who are better at this than I am…” or insert some other form of imposter syndrome here. But, the truth is this, you are the only person who can teach what you teach, the way you teach it to the people that hear you. And so, even if you can find a way to convince me that someone else is better suited to teach on that topic I am still going to say You should be doing it! If it’s your passion and it helps people you gotta do it.

And, here’s the thing guys, whether you want to present or just fill your schedule or classes if you don’t feel worthy you won’t be able to overcome objections. I don’t care how inexpensive you are or how many time slots you can offer it won’t work. You have to know your worth. You have to own your worth. And when you do, objections will just bounce right off of you.

1) Do not think about your wallet when setting prices.
2) Remember you are not selling Pilates (barre, personal training etc) you are showing them how you are the guide for them. That they can trust you. And, the money is just an energy exchange. They pay you for the energy you are going to give back to them.
3) Be in Demand. Do not ask them when they want to come in. You tell them. If they can schedule you anytime you won’t get in the schedule at all.
4) Fish in the right pond. If you are hearing you are too expensive all the time then where are you advertising? Where are you throwing your bait in? Switch your ponds.
5) No more discounts on your services. When you discount your time you tell people that your time is not worth the original price. Find ways to add value and keep your prices up.
6) Look for evidence of what you believe to be true. If you think you’re not worthy you will only see evidence proving that. If you think you are you will see the evidence proving you are.
7) Work backward! Whether you’re trying to figure out prices or your goals, to-do’s for tomorrow. You need to see the big picture and work backward.
8) Give yourself validation first. Seeking validation from outside yourself is risky. You never know what people are going to say. Know why you rock, own that and tell yourself it everyday.
9) Know who the 5 people whose opinions of you matter, tell them and anyone else you have to let their words slide right on by.
10) Fire clients who do not treat you right. If you’ve set boundaries, had those tough conversations and still they want to complain about your availability, price or time then find them another option that doesn’t include you. It’s ok, you will replace that income with a client who uplifts you!

My friend, objections are real. They can sting and they can get your guessing if you’re in the right place. But, remember the 4 agreements: Do the best you can, be true to your word, make no assumptions and don’t take things personally. If they are the right client for you then you can’t say the wrong thing to them. And, you’ll never say the right things to the wrong people.

Write down whose opinion of you matters and tell them
Look in the mirror and tell yourself you are awesome, you are worthy and you can do hard things.

xx~LL
PS if you need to talk more about this then lets set up a call or check out my online coaching group- AGENCY where you submerge yourself in a community that uplifts and helps you see how worthy you are.

10 of My Fav Resources for Growing Your Business

Here are my favorite books, podcasts, humans and more for feeling awesome, rocking your goals and making money doing what you love-teaching Pilates

  1. The 4 Agreements– book: If you practice these you will waste less time and feel better about almost anything.
  2. StoryBrand-book: If you don’t know it now you do!
  3. Chris Harder’s For the Love of Money-Podcast: He’ll be my guest in November for my online coaching group members!
  4. Don’t Keep Your Day Job- Podcast
  5. Time Cube: To move the needle forward you have to set a timer for tasks and when it goes off move on. You will get more done than you think.
  6. Do Less-Kate Northup-Book: “I never regretted making time for a workout or having sex with my husband.” I heard about her first on this podcast.
  7. Get Shit Done-scheduler: it’s the best!
  8. Carbon38– leggings: If you wear leggings all the time you might as well have fun! Use my code Lesleylogan25
  9. Food Delivery: seriously, time saver! I use KleanLa but you can find one local to you.  The best investment I have ever made. It freed up my decisions.
  10. IFTTT.com: connect things to make your life easier!

I can go on and on but start with this and let me know in the comments below what you liked and what you wish you had a resource for!

xx~LL

PS in my online coaching group AGENCY I bring in amazing resources like some of these podcasters live for the webinars. See if AGENCY is a resource you need here.

How to Hire a Team

Nowadays it’s easier than ever to get help on the tasks in your business that you don’t like doing, don’t know how to do or don’t have the time to do. Studio owners you not only have to hire teachers but you also have to hire other team members to help you keep your studio clean and running smoothly. All of us, instructors and owners alike, should be considering what we truly need to be spending our time on and what we should be delegating out. So, hiring sooner than you think is key for the growth and health of your business. But, how do you hire a team?

Well, I wish I could give you a  step by step formula that you can copy, rinse and repeat. But, like Pilates, there is the ideal and then there is your clients ideal right? So, here are my tips for hiring. Try any or all of these! If you want more of a deep dive check out my course here or contact me for a coaching call.

  1. Hire fast and fire faster. Yep, I used to say hire slow and fire fast. And, there is an art to hiring slow to make sure you’re not making an emotional hiring decision. But, if you’re clear on the jobs expectations, your needs and have a good filter in your interviewing system you will weed out a lot of people and be less likely to hire the wrong person.l But, let’s say you do. Fire them. I know you want give people the benefit of the doubt but spending more time trying to fix a bad hire will not only cost you money for paying them but your time for retraining etc.
  2. Be very clear what the job is, what your needs are and go over that in an interview. Have questions that there is no bad answer but that if they answer one way it reveals that they are not the right hire for you. For example, I’m a massive ideas person. When looking for my executive assistant I didn’t need another person with forward-thinking ideas. I needed an implementer. So, I asked her if she wants to be in on the brainstorming side of things or organizations and implementation. If she had chosen the first it doesn’t mean she’s a bad person. Just not the assistant I need.
  3. Hire sooner than you think. I find a lot of teachers building their own websites, doing their own bookkeeping, etc. You guys, unless these were jobs you had prior to becoming a teacher I promise you that you can hire someone to do these things for way less per hour than you make teaching! So, instead of “saving money” and doing it yourself hire people to do it. It’s their area of expertise and they will do it better and faster than you! Plus, the mistakes you make or the extra time it takes you will cost you money in the long run.
  4. Hiring someone to do things that do not bring you money or joy and cost you less than your hourly wage are key for creating more time in your day and growing your business.
  5. Know your strengths and hire your weaknesses! Together you will make a great team.

Behind the scenes, at my business, there are currently four other people! Four! Five if you include the bookkeepers and six if you include my CPA. Are many of them doing things I could do? Yep! But, the amount of time it takes them to do their jobs costs me way less than what I make teaching and coaching. And, they love what they are doing! Yep, I hired people who get to use their strengths to do the tasks. Without them, I couldn’t do what we do. They feel inspired at the end of their workday and I feel super good because I’m not constantly doing things that either I don’t like or that take me away from propelling my business forward.

What areas of your business are you going to finally hire out today?

Feeling like you’ve hired the wrong person? Wanting help on doing team reviews and developing your hiring or leadership goals then join me for a coaching call or bounce ideas of other studio owners and teachers in my online coaching group m

xx~LL

My Top 3 Mistakes and What They Taught Me

When I first started out as a Pilates teacher I made lots of mistakes. And, if you’re new, you will and should too! You will learn more from your mistakes then you will from the things that go the way you wanted. Especially in the beginning. Most mistakes you make in your business are great signs of things you need to work on. And rarely will derail your business. And, most mistakes are not as big a deal when you look back. However, I know that when you’re “int it” mistakes can feel like they are the worst thing that could ever happen. But, below are my top 3 mistakes that I made that I see a lot of Pilates teacher and studio owners make.

  1. Saying Yes to Every Client: When I first started out as a Pilates teacher I was also managing a high-end jewelry store in LA. I would teach Pilates 6 am, 7 am and 8 am and then race across town to open my store and work until 6:30 or 7:30 pm. And on many days I would go back across town to the studio to teach evening clients! I loved teaching and I was so excited that every new client I taught wanted at least two sessions a week that I kept saying yes. I didn’t even know I could say no! I was afraid also if I did that I would lose the client. But, in a short period of time, I found myself teaching 6 days a week and running my store 5 days a week. Which meant I didn’t have a single day off! You guys, this is not good! I know you may be reading this and be thinking “you need the money.” But, if you don’t own your schedule, get firm on your teaching times and protect your self-care time no one will! You’ll burn out faster than you think. And that would be sad because then the world would lose a great teacher.
  2. Not raising my rates sooner: I made up every excuse in the book to not raise my rates come year one. Then year two came around and my rent at both the studio and my house went up. The cost of gas was higher and I was at a point that I needed more continuing education. It was costing me money to do the exact same job. When I finally raised my rates sure a few people griped but they all stayed. If I had done it a year earlier that would have been more money in my pocket soon! I know you’re worried about this but I promise if you get on a schedule for raising your rates you will be grateful and your clients will expect it. You can learn more about how to do this on my course here.
  3. Teaching hours and clients that were not ideal for me: I know you think Pilates is for everyone so you can teach everyone. And, I am sure you can. But, the truth is we don’t all gel will everyone. There are clients out there who are best served by someone else. Not just personality-wise but time of day they prefer and personal goals or body needs. By saying “no” to clients that want times that you don’t thrive in you open up the opportunity to teach a client at a time you do! And, instead of being exhausted at the end of the day you will feel inspired, whelmed, content.

Honestly, I could go on and on about other mistakes I made. But these three at the beginning of my business all came back to bite me and caused me to have to make drastic changes in my business and life to allow me to not burn out!

You are the only person who can teach the way you teach.. You are the only person who can help the people that you help. So, get super clear on when you want to teach, who you want to teach and how often you will raise your rates and you’ll have a great foundation to grow your business on. Will you make mistakes? Yep, and me too! Sometimes I think the universe sends me clients that test my boundaries and makes sure I’m still putting my goals first.

Feeling like you’re stuck in one of these mistakes and don’t know how to get out? Check out my online group coaching called AGENCY. Members get to ask me and the other members for support and accountability so they can finally put their goals first.

xx~LL

How to Find Subs for Your Clients

One thing harder than finding clients to teach is finding subs to teach your clients when you travel! Whether you are an independent contractor or studio owner keeping your clients consistent when you leave town is key for client retention. And, for studio owners, having clients comfortable working with a sub is a great way to retain a client even if you lose a teacher. So, its a win-win for the client, teacher, and owner for clients sessions to run as usual each week. And, you will feel great going on vacation knowing that your clients are not just waiting around for you to get back. But, where do you find these subs? And, how can you set it up so you and your client can trust them?

  1. Are you an Independent Contractor or Employee? If you are not the studio owner then you want to know the answer to this question. If you are an employee check with your studio owners policies for subbing out your clients. If you are an independent contractor or a studio with independent contractors it’s important you check with the laws where you live. For me to sub my clients out when I travel I cannot pay the teacher out of the client’s package. The client and the teacher agree on the time and the client pays them directly.
  2. If you are at a studio try to partner up with other teachers in the studio. Your clients are used to seeing them in the studio and will feel comfortable with them. People don’t like change so having a teacher they can say they’ve at least said “hi” too then you’ll more likely to convince them to take a sub and not miss their sessions.
  3. Find subs who can keep the client at the same place and time. Again, people don’t like change so if the client has to go to another studio or come at a different time or day they are less likely to say yes to a sub. When clients miss their sessions they get out of the habit and then it’s easy for them to think Pilates doesn’t work for them.
  4. Go and take Pilates from other teachers! If you don’t have teachers in the space that you teach that you can turn to then go out and get in the Pilates community in your area. Take classes from other people and the ones you like ask them out for coffee. Or set up a time to talk and inquire if they are ok with subbing clients from time to time.
  5. Have client cards you can easily share with subs. Clients are more likely to take a sub if they know the teacher has their workout plans.
  6. Make sure the subs know your policies and procedures and adopt these rules. You don’t want a sub that isn’t going to charge a late cancel that you would charge. Create a expectations sheet for subs to review and even sign (contact me if you want help on this) and you may even want a contract between you and the sub as to how much they will get paid from each client and who their role is.
  7. Have the sub come and observe you teach. This way they feel comfortable taking on your clients while you travel.
  8. Don’t give up! It took me many years to get my clients to take a sub. Then, when my traveling picked up they finally gave in. Now they each have a sub they love more than another. It takes several times of suggesting a “guest teacher” to your clients to get them to say yes. But, don’t let that stop you.

If you have taken all the classes you can in your area and still haven’t found a sub you love then it’s time to get creative. How can you create a workout for your clients to do at home on your own while you or even they are away?

Which of these tips are you going to try before the next time you go away?

xx~LL

How do you Stay inspired After a Long Day?

A common question I get is “how do you stay so inspired?” Sometimes that question breaks down to “how do you stay motivated and/or energized when you are teaching 7+ hours in a day? And, because it’s coming up a lot more lately I wanted to share some of my go-to tips for staying inspired, staying strong, maintaining my sanity and motivation.

  1. Know your Teaching schedule and protect it! This doesn’t mean you cannot break your own rules but it does require you to be aware of when you are doing that. I have a set teaching schedule when I am in my studio. And, that does mean saying no to people. And that does mean I am saying no to money. But, if I were to switch my schedule whichever way the clients schedule blows I couldn’t have a life nor could I maintain an admin schedule. If you don’t stay on top of your marketing and other admin it will pile up and drain you more than anything else. Get clear on your ideal schedule with my course.
  2. Create Before You Consume. I post all my marketing, do all my content creation before I scroll, open my inbox or check my social profile notifications. If you consume before you create there’s a good chance you’ll be left feeling pretty crummy before you go to post or you’ll have someone else words on your mind. And the problem with that is we make up stories about other people based their curated account. We think they are “killing it” based off posts, not any other evidence.
  3. Know your seasons. Meaning know how many hours in a row or time of day you are at your best. There are some mornings a week I cannot teach because I need to not feel rushed a couple of mornings a week. I can work more hours in a row on Sundays than I can on Mondays. I learned all this by trying out different combos. Paying attention to how I felt after and then molding my teaching schedule to reflect my more inspired hours. This will take longer than you think to figure out and then to implement. But shorter than you think if you do the work.
  4. Know who’s opinions of you matter. Don’t waste your time worrying about what people are saying about you if you wouldn’t ask advice about your business from them. Tell the people who’s opinions that matter to you that they do. It’ll make them feel good and reinforce who’s feedback you should be paying attention to.
  5. Remember that your business is supposed to work for you. Not the other way around.
  6. Get curious. I don’t talk every cue into clients. My teacher Jay Grimes said you cannot “talk Pilates into a body.” So, instead of boring myself all day repeating the same or similar cues I use equipment to teach them what I want and I get creative with what exercises I choose to teach them what I want them to know. It takes time to get comfortable doing this but you will be more inspired at the end of the day when you figure it out.

Look, teaching does require you to give a lot of energy out all day long. But, its important that when a client leaves you let their energy go with them. You have to find some things that you implement into your daily routine that protect and energize you. And, say no more often than you think.

I’d love to hear what energizes you or what changes you make to help you stay inspired at the end of the day in the comments below.

xx~LL

Ps here’s a video I did about Self Care for Pilates Anytime! Use LLOGAN to watch for free and enjoy 30 days if you are not yet a member.

200 No’s and Why You Should Talk to Strangers

My parents drilled in my head that I should never talk to strangers. But, once you’re not a young child no one tells you that talking to strangers is a good thing. Talking to people you don’t know can help you get directions, help you meet other people you need to know, help you grow your business, help you make friends and other relationships. I mean, could you imagine if you still only talked to those who you grew up with?  If you want to grow your business you need to talk to strangers. And, you need to hear ‘no’ a lot!

The other day Brad and I were sitting in one of my favorite cafes in Siem Reap Cambodia. Two ladies were next to us and about to pay their bill. They both pulled out their wallets and it was the same wallet style as Brads. To me, this wasn’t that big a deal. But, to Brad, it was so cool. So he grabbed his wallet and went up to them and started a conversation about wallets with 2 strangers. 

What came out of that conversation was a relationship with an NGO in Siem Reap that will rent our house for their volunteers. That conversation lead to a meeting which lead to some other conversations that allowed our goals to match up with their goals.

Could we have done this via email? Maybe, but highly unlikely. People want to know you, they want a relationship. It takes more than one email to create a working relationship. And this applies to your business too.

If you’re wanting new clients but you are waiting for referral or people to email you or call you then it’s going to be some time before you have a full schedule. But, if you share who you are, what you do and how you help people you will build your business so much quicker.

Will everyone you talk to say ‘yes?’ Nope, and that’s ok! In fact, ‘no’s’ are a good thing. They help you get better at knowing who you are for. They help you refine how you talk about what you do. And, they help you see who you are not for.

In my online group coaching community AGENCY, Brad and I were talking with a few members who need new clients but have only told about a dozen people in one month-is what they do. He shared how he would go for 200 no’s. That he would find ways, sort of like a game, to talk to people and direct the conversation to what he was selling at the time. And he would count the ’no’s’ because they all got him closer to the few ‘yes’s’ he needed.

See, most of us don’t need EVERY client we come across. We need a solid group of consistent clients. And, that comes from being picky and being clear on who you are for and how they should work with you.

So, how many people can you share what you do with this week? I’d love to hear about your ‘no’s’ and how you got to have a conversation with a stranger. Because chances are you don’t know your future client yet.

xx~LL

What Should You Be Blogging About

Since blogging is far from dead (it really is) you’re probably more worried about what to blog about than anything. Because of my blogs, I have thousands of hits on my site every month. And you can have that too. But, you have to be writing blogs that answer the questions your ideal client is asking the search engines. So, how do you figure that out and then what do you blog about? Well, luckily I’ve got a list of ideas below you can use!

Personal Blog Topic Ideas

  • 10 things most people don’t know about you/your studio/your teaching
  • How you prepare for ___
  • What’s in your Pilates bag
  • Five things/exercises you can’t live without
  • What you love about teaching, Pilates, your clients
  • How you became a teacher, studio owner
  • Behind the scenes
  • Your top 10 favorite things/exercises/props
  • Go to leggings, exercises, books etc

Your Product or Service Blog Topic Ideas

  • 10 reason to fall in love with—
  • How to pick the right product or service you offer
  • 10 things think about when starting Pilates
  • Spotlight your product/service
  • 5 ways your service helps ___
  • Faqs are great blogs!!!
  • Top 10 questions you get asked
  • What clients have said
  • What to look for in a teacher/studio/class
  • What it looks like to work with you
  • Client interview
  • why are people not hiring you

Put these on a doc and start brainstorming. The ones that you can’t stop writing about are the ones you should use and toss the rest or save them for another time. Pick a blog schedule you can keep up with and get to blogging. For more tips on how blogs get your clients check out my client journey course and blogging for your business.

xx~LL