Resources for Creating an Anti-Racist and Inclusive Pilates Experience

Pilates is seen as an elitist and often even racist fitness modality. And, while most of its teachers would like to disagree I believe the past week’s protests have more than shed a light on where we can all improve in the effort for equality. And, while you might think that racism is not happening in your studio. Or that, you see all people as equal. Now is the time to take a step back and see are you creating a studio space that not only teaches Pilates safely and effectively. But also how are the studio policies inclusive of all backgrounds that might come through your doors? Is your staff or are you aware of micro-aggressions that however innocent you might think they affect the teachers and clients that come through your doors?

The problem of racism in the US and other countries may seem too big for you to fix. But, the truth is if you are doing your part in your community to create change that has a ripple effect that has no ends. And so, below please find the books, podcasts, charities, and more that you can use to educate yourself.

Side note: I’m still learning, I will always be. I am listening and educating myself as best and quickly as I can so that I can continue to use this platform for its mission-helping you do more of what you love- Teaching Pilates.

Part of being able to do more of what you love is making sure that the studio space you are in allows for any client you may attract to feel safe, welcome, and included. For you to feel strong, confident, and aware not just of learning styles but of cultural differences and needs. And, for teachers in the BIPOC community to feel safe, welcome and empowered. I know I am still making my way through these lists. But, I hope they help you on your journey to bringing more Pilates to more bodies.

Books

Podcasts

Courses/Workshops

This is in no way a complete list. And, as I find more I hope to update this. And, please feel free to post more resources in the comments below.

To my teachers out there reading this. If you see something do something. My interview guest Yunny on IG said this. And, it’s important that you stand up if you see a policy at a studio or a client whose actions are racist or micro aggression. Change happens first where we are.

To my studio owners, in these days after quarantine, it’s never been more important to make sure the culture at your studio represents the inclusivity you believe in. Now that clients are more aware of online services and follow teachers on social media you cannot afford to lose a good teacher because your policies or clients create an environment that negatively affects another person. Check out the interview I did with Kristen here.

Big thanks to those of you who sent me resource tips on Instagram and to Crooked Media who shared Sarah Sophie Flicker and Alyssa Klein’s list. You can see the full list here

Should You Charge Different Prices For Virtual or In-Person Sessions?

How to price your services is a question that has been asked since the dawn of the service industry. And the going advice is “look at what other people are doing and then charge the same or a little less or a little more.” Most often people charge a little less. Which is the wrong thing to do because it’s a race to the bottom. Who can charge the least amount someone will always win. But, you’ll likely be the one who loses. And then, because of CV19 every fitness, Pilates and Yoga instructor had to go virtual. And thus the imposter syndrome pricing began. Enter discounts or free sessions virtually and burnout. So, what should you charge for your services that were in-person and are now virtual?

The short answer is the same.

The long answer, you are not defined by the equipment that surrounds you. Your worth is not determined by how many Rerformers you have access to or which brand equipment you have. Your value comes from your knowledge and what you know doesn’t change based on your surroundings.

How much do you want to gross a year?

How many weeks a year will you work?

How many days a week will you teach?

How many hours in a day will you teach?

Take your gross annual desired income and divide it by the number of weeks you will work and divide that by the number of days in a week and the number of hours in a day. The answer is the lowest amount you can make in a teachable hour.

If you’re a studio owner how much do you want the studio to gross in a year? Divide that by how many weeks the studio is open and then the number of days it’s open and then the number of hours its open. The answer is the lowest amount the studio can make in an hour it’s open.

How much should you charge for virtual sessions? The same!

If your clients balk you be honest. For most of us, our bills didn’t change just because we are virtual. I still have to pay studio rent, utilities, internet etc. Even if in the future I get rid of my studio and stay 100% virtual I still have my continuing education, and bills to run my business from home.

You are a business. Not a charity!

It’s ok to make a profit from helping people feel better.

Do you need that repeated?

If I sound like I am on the pulpit I kind of feel like I am today. I just finished leading our webinar for our AGENCY MINI program which leads people to our AGENCY program that is an ongoing coaching group. And, this question kept coming up. How much should I charge? Even after we did the whole formula. I believe businesses can thrive during this time. I believe people are spending money. You don’t have to discount your already priced too low services. You need to find your people who will pay what you’re worth and value what you offer.

So, what is your lowest hourly rate?

Is that something you’re charging now?

Is it higher than what you’re charging now?

Do you need support for this?

You can check out my course on “how to raise your rates” and “talking to your ideal client.” And, if you want more ongoing support then check out AGENCY. It’s hard to do this business thing alone. You need a community that reminds you when you’re down how much you’re worth.

xx~LL

Short Cuts to Getting Clients, Getting Paid and Getting Known

Before when you were busy teaching, studying, running around from class to class, studio to studio or client to client it was easy to put off making that website, writing that blog or newsletter, and launching that new product or service. Now, you have time. So, with that excuse removed what is really keeping you from doing the thing you’ve been wanting to do? Let’s explore some short cuts to taking messy action and doing what you have wanted to do “when you have more time.”

Website: Look I am a massive fan of a good website. I absolutely believe you should have a website that allows you to take emails, schedule your clients, take the money!!! And really share your expertise. But, if you don’t have a website already and are in a pinch for cash to build it then here are some options:

  • A templated website like those you see on Squarespace etc.
  • Buy the URL and hire someone on Upwork or Fiverr to put your virtual class times, Venmo info, and a contact form.

Keep in mind these will be stopgaps but social media can only take you so far. Google cannot crawl your insta stories. You need a website. It needs to have key info so you can be found. But today with the support of contractor services like those on Upwork and even videos on YouTube you should make getting something online that you own priority!

And, for more info on what your website needs check out this course with a website developer who happens to be my husband but it will get you started with all the SEO you need to know.

But seriously, seriously, you need a website!

If you already have a website you’re congrats. Do a “walk through” of it and make sure its up to date with what you are offering now and what you want to be offering. 

Money: So you don’t have a scheduling system? No worries! I get it. They cost money and you might not be in a place to invest in that right now. Or, you might be needing to cancel yours but not sure how to take the money! Venmo, Cash App, Google, and Apple Pay, as well as the old go to Paypal and Stripe, are at your assistance.

(side note Venmo is not supposed to be used for businesses)

You can post about your virtual pop up and put your info for getting the money and then when they pay you can send them your zoom link! Yes, there are fees to some of these options. But, that’s something you factor into creating your prices. You are not a charity nor a hobbyist. Having a business means there are fees, taxes, and bills. And, that’s honestly ok! In fact, it will help you stand up for your worth because you have to make sure you have enough to cover your needs and the bills that come with it.

There’s no reason to make taking money complicated. If you’re sitting there trying to figure out how to let people’s friends take a class or session with you have them send you the money through one of these apps. Keep it simple!

Marketing: If you don’t talk about who you are and what you do people will not find you. Especially right now. There is a lot of noise out there. And, you can’t just post one time and then think “well no one signed up so just gonna quit.” Or, worse sulk and think you’re not good enough. NO! You have to tell people who you are and what you do 7-17x before they check you out. yes, that many!

Start with those who know and love you. Tell them what you are doing, why you’re excited, and who it’s for. Invite them and ask them to invite their friends. Ask them to share it with their friends via text or email. Seriously, get that old school. The people who already know and love you will do a way better job than the algorithm. As you teach them and get them excited snag their testimonials, ask them to post, get that “user-generated content” aka social proof.

Sure, we are more online than ever before but you don’t have to be getting peeps from all over the world to know you first. You start close to home and then allow the referrals to bring you out further and further.

People want to hear from their friends who they should be taking from. How can you get their friends to talk about you?

And, also be shameless. Seriously, talk about what you are doing more often than you think and then talk about it some more!

Tell stories! People love stories. How can you talk about why you rock with a story?

I’m gonna stop there because those are the 3 areas that everyone gets stuck and then says they couldn’t do x because they didn’t have y. Well, if you have a landing page with your offerings on it and are talking about your classes and sessions and able to take the money then you’ve got the basics covered. Then when you’re feeling like you have some money flowing in we gotta invest it back into your business so you can continue to grow.

Which one of these areas will you be starting with?

xx~LL

PS my AGENCY MINI program is back! May 11th-17th Brad and I are giving you 7 days of what AGENCY members get with coaching, webinars, a private group and a group coaching call. Get more info about it here. It’s $22 if you sign up before May 6th and the entire week is valued over $400. What are you waiting for?

5 Ways to Use This “Time” to Grow

Tired of calling this the “new normal?” Yeah, me too! But, alas here we are. A new normal for our lives, business and the hours in between. In almost every corner of the world, you have been in “shelter at home” for at least a week if not longer. You may be teaching virtually, struggling to teach virtually, feeling grief, depression, anxiety or worry. All are normal. But, at its integral for your mental health and future that you find a way to move through these feelings and get proactive. Here are 5 ways to use this time to more than “get through” this time. You could even grow!

Books: I know reading isn’t a very unique use of time but let’s get super honest. When’s the last time you had the time to read for business or pleasure? Ok, that’s what I thought. Here are some books that I have always promoted and a few new ones I am loving.

  • Traction– a biz book but super great for right now. Basically learn how to do a 1-page business plan that helps you know what to do when to do it and even how to hire to make it happen.
  • Inquire Within– a spoken word poetry book that will get you thinking.
  • Braving the Wilderness– Brene Brown is epic and while this book came out a couple of years ago it’s thesis is as important now as ever. We must be out there listening, and bring communities together.
  • Building a Story Brand– I tell everyone I coach or who is in AGENCY to read this book and follow the steps.
  • The 4 Agreements– even if you’ve read it. Re-read it! It’s that good!

E-learning: Now is the time to take that course you’ve signed up for, to get ahead in your online CEC’s. To learn something new. Maybe you want to hand letter or learn how to write a good blog! Pick something and put time in your calendar to login and press play.

  • Skillshare: I’m not affiliated with them but I’ve heard amazing things. You can learn animation, or how to write business info! Why not? They’ve got a free trial and you’ve got at least another month so what if you binged out on that trial?
  • Pilates Business courses: shameful plug but seriously, you’ve said you wanted to learn how to write a newsletter or blog or finally get your website together. We have tons of courses including how to teach multi-level classes, doing video, virtual teaching and more.
  • Chris Harders Money Course: Chris and his wife Lori are biz coaches for Brad and I and they are having a sale on his money mindset course. If you’ve got money mindset issues (aka you think you don’t have any or can’t) take this course.

Podcasts: I’m obsessed with podcasts but during this time I have intentionally looked up some podcasts that help me focus on the future or make me laugh.

  • Staying In
  • For the Love of Money
  • Earn Your Happy
  • Oprah Super Soul Sundays (I mean we all need a little Oprah)
  • Lovett or Leavit (political comedy)
  • Hall of Shame (sports but funny AF)
  • Hysteria (female lead political and life commentary podcast)

Workout! : You want your clients to go virtual. You should too! What if you got out of this “time” in better health than you went in it? I swear I’m feeling as in shape as when I was in “the work” with Jay Grimes and my original apprenticeship!

  • Schedule facetime workouts with friends. Catch up and workout together at the same time.
  • Online Pilates Classes: another shameful plug but hey you get online community with this one too! Also, of course my friends at PilatesAnytime.com you get 30 days free with LLOGAN.
  • Live Pop Ups: if accountability is what you need join me for a live pop up and stay for the virtual community hang.
  • Try new workouts online. Maybe you do a virtual couch to 5k, 30-day challenge with a barre, hit or fitness instructor.
  • Go for a walk! Wear a mask but get your move one. I’m aiming for 12-15k steps a day!

Goal Set: I know it’s hard to think about the future when we don’t know how long this will last. But, the truth is if you’re healthy, you should be using this time to think about what you want to be doing when this is over. Was there something on your list for “when you had time?” If you’re out of work but can’t file for one of the government loans or unemployment what can you do now to never be in this situation again?

It’s easy to think “why is this happening to me?” But, after week 2 or 3 of being in this “new normal,’  your clients and future clients need you to show up. They need you to step up. They need you to be a keystone in their ground-hog day.

Maybe you were teaching group classes all over town but you wish you had a home studio? Now is the time to snag some equipment from studios that might have extra. Maybe you own a studio but have always wished to work from home? Now is the time to figure out your options for downsizing. Maybe you always wanted to have more people in a class but your space only allowed for 4 people. Now is the time to sell out your virtual classes so in the future you can have people who are in person and people who are virtual. Oh yeah, Pilates, Pelaton style!

Whatever you decide to do with your time remember things can happen to you, for you or with you. I got that from one of my AGENCY members Instagrams. I like to think that everything, even the “bad” things are happening for me. And, as long as we are healthy and able to dream we better dream big and take action.

So, what will you do with this time?

xx~LL

8 Questions to Answer Before Creating a New Offering or Service

Creating income multiple income streams is essential in most businesses no matter the market you’re in. But, right now, during the time of CV-19, if you already had multiple revenue streams you might not be in as bad a position as those who had only one or maybe two income streams that might not be viable during this time. For example, if you made an income teaching private clients in their home and now in a “shelter at home” world you can’t go to their homes you likely lost all or a huge chunk of that income stream. But, if you had other income streams or if you can create other income streams you will be in a better position during and after this CV19 world. But, how do you know what those streams of income should be?

  1. What are people asking you for?
  2. How much could you make by answering this question/need?
  3. Do you need to hire, buy, obtain any other products, services, waivers, property or skill to do this?
  4. What do you think you could charge for this offering/product/solution?
  5. How many people do you know for sure would buy this?
  6. How much time do you think it will take you to create this income stream and keep it going? (then add more).
  7. Do you want to do this?
  8. When you look at your future is this product/service/solution in it?

I have a lot of ideas on a daily basis. I often say my superpower is ideas. I am an ideas machine. But, not every idea I have is a good one. And, even if it is the barrier or cost to enter and the amount of time it would require of me may not make that idea one that works for me, my business or my future vision.

My husband and I wanted to have a podcast years ago around helping people find their perfect mate. We wanted to share our story and other people’s stories from meeting to marriage and beyond to inspire people to see that there isn’t a perfect way to meet your mate. But, we couldn’t figure out how we were going to make the money on it. We knew that sponsors would come in the future. So, were we ok with doing at least one season without a sponsor?

And, then, if we answered the questions above-

Were people asking us for this? Yes.

How much could we make by answering this call to action? No idea yet.

Did we need to hire people? Not necessarily. We had the skills and tools to record, edit and upload.

How much could we charge? podcasts are free to listen but you can charge for ads based on people who listen…still no idea what that amount could be.

How many people would for sure listen? Our family and friends.

How much time would this take us? Season 1 12 episodes, 1 hour each, plus the time to write and edit. Looking at least 24 hours to put together.

Do we want to do this? yes, but, it would take us away from other projects.

Is this in our future? hmmm. maybe.

Do you see how this idea while answering a lot of people’s curiosity and questions isn’t likely to bring us an income in the near future? Now, if it took off who knows maybe we could have had a tv deal, a reality tv show…I mean the sky is the limit. But, the cost to enter was a lot of our time. And, if we think about time as money it wasn’t exactly the best project to take on in place of another one.

As you think creatively about different things you can do for you, your current clients, people you know, first you must make sure people are looking for that. Are you solving a problem? And then, how will you get paid? How much time will it take you? Are you better off using that time to do something else?

The devils advocate to multiple streams of income is, could you instead do a bit more of what you’re doing and instead of filling up your other hours of the day with more work what if you enjoyed some time doing nothing?

If you were teaching in people’s homes and now you can’t can you teach them virtually for the time being? Invite the clients you already have to take and also to let their friends know they can take. Maybe, when you’re back in homes again, you can maintain their sessions when they travel or you travel because they are used to virtual? Maybe you end up with clients from all over and you teach in person and online?

Sometimes multiple income streams appear on their own by you doing what you do best!

If you’re struggling to decide if you should be filming content, where to host it, post it? Or, if you trying to figure out your pricing in this virtual world please check out my blog on income streams here and on teaching virtually here.

I know this is a scary time. I know you’re trying to figure out how to make a living during this chaos. Or even post this chaos depending one when you read this. But, please know that your greatest strengths and your future dreams are the best filters. And, making decisions in a reactionary or fear-based state might have you wasting a lot of time and resources aka money on projects that are not best for your business.

So, yes to having multiple offerings or income streams if you can find ones that allow you to get closer to where you want to be.

xx~LL

How Much Should You Charge For Virtual Sessions?

Like it or Loathe it online teaching is here in full force. Studios across the world are closed or in limited operation these days due to CV19 and if you’re in a position like me it’s indefinitely closed. And, now you’re faced with either going online or not teaching at all. Teaching is your gift, your outlet, your dream and for almost all of us our livelihood. So, how much do you charge when you go from in-person sessions to Zoom, Skype, etc sessions?

For those of you who have been reading my blogs for some time, following me on IG and are in my AGENCY group you know how adamant I am about knowing your numbers. Knowing how much to charge for your offerings in general. This time may feel different in the world but the difference in how the world feels does not mean you throw your numbers out the window. Or, that you need to charge what everyone else is charging. Or, discount yourself. To know how much to charge you need to know your numbers. Here’s how to figure out yours:

How much do you want to gross in a year?

How many weeks a year will you realistically work?

How many days a week will you work?

How many hours in a day?

Take your annual gross divide it by the weeks you’ll work, divide that by the days you’ll work and then divide that by the hours in a day. The answer is the lowest you can go for your hourly rate.

So, how much do you charge for your virtual sessions? The amount you got above is a good starting point.

It’s also the starting point for IRL sessions. I know you’re thinking everyone is doing all these free lives and offering deep discounts. But, when you start teaching virtually and your clients start taking virtually you all will see and feel that virtual is anything “less” than real life. In fact, it’s harder!

And, you need to use this time to be planning for how you want your business to be operating when we are allowed back in our studios.

Discount your time now and it’s harder to charge more for it later. Your LIVE time is the same no matter if you’re in a studio or behind the camera.

If people cannot afford your privates now is a great time to group people off in duets and semi-privates. They can save on the hour, you make more for it and you can work less. This way you do not discount your time. Also, when we are back in the studio if a client is traveling they will likely book their online private session. But, if you discount it now, how will you handle it in the future. Are you going to refund them the difference when they are running late and decide to do their session from home? No, you’re not. So, maintaining your prices but offering options for people to share the session with one or two others can help them “save” on the session. And, they can invite their friends, family or co-workers to these virtual sessions. And, now! Check that out you’re growing your client list!

What about class prices? I am getting this question a lot. Especially from people who either never offered Mat Pilates classes or if they did they offered them at a discounted price from equipment. In my opinion, all classes should be the same price in a studio. Pilates on equipment or off is the same value. But, since we can’t go back in time and change your set up I recommend going back to the equation above and having a baseline price to go off of.

 

Let’s say your baseline hourly rate has to be $100. Look at your client list. How many can you guarantee will show up? 6? 3? 10? Your challenge is to get honest with the number of people you know will show up. And, that minimum should cover your costs. AKA gets you to that baseline or above it. Then everything over that is bonus. And, during a time like this making up for the hours you are not working anymore.

So, before you load up your schedule with 10 live virtual mat classes consider having 6 and making the equivalent of 10.

I know you’re scared. I know this is weird, bizarre, upside down and you’re worried. Havard Business Review wrote a great article about how what we are feeling is grief. So, please definitely feel your feelings. But, now is not the time to discount yourself so that you feel like you’re working. Being busy does not equal being in business.

Your clients WANT to SUPPORT YOU TOO! They need us now more than ever. And, I am not saying you need to exploit that. No, not at all. But, they need you to more than survive this period of time. Your clients need you to be able to teach, be in business when we are able to go back outside and into studios.

So, how much will you charge for your virtual sessions?

If you’re still struggling with how to streamline virtual sessions, wondering about different platforms, taking payment, lighting and more my webinar on “how to lead virtual sessions and classes” is now a course. It’s helped so many studios around the world entire this online world.

Remember, you are the only person who can teach the way you teach to the people you are supposed to teach.

xx~LL

Tips for Navigating a Virtual Teaching Business

It’s been one week since my studio has been closed indefinitely but it’s been several years that I have been teaching virtually so except the lack of times my door opens my work week has felt slightly “normal.” But, that might not be the same for you. And, it’s ok to be freaking out, worried, scared, feel lost, depressed, and like the business, rug has been pulled out from under you. And, while virtual is an option, how do you make the switch? What does this mean price-wise? And, can you actually grow your business during this time? Let’s help you navigate what could be your “new normal.”

First, I truly believe this is a great opportunity for reinvention, creation, pause, and getting clear on what you want in your life and what you don’t. So, as you make the necessary changes and choices in your business please know that not everything you offered yesterday will be on the calendar during this unique period and it also might not come back when your doors reopen. And, that’s ok! Let’s talk about it.

Teaching Virtually

There are many options for incorporating this into your business. Brad and I went over all the platforms in our course “How to Teach Virtual Sessions and Classes.” The platform you use is going to be determined by what you are offering.

Many clients will go this route with you. And, some will not. It’s not personal. They are experiencing an insane amount of changes in their lives too. It’s imperative that you make their ability to continue a Pilates practice with you easy.

Determine when you will offer classes, sessions and contact your clients with how they can sign up for these sessions, attend them, and how to prepare for them. For more information on all that should be in these emails and prices please check out my course.

Make sure you’re covered to teach virtually! Yep, you gotta check with your insurer and your waivers.

Does teaching virtually mean discounting yourself, teaching for free on FB or IG? NOPE!

It’s essential that you think about how you want to be, who you want to be, how you want your business to show up when “this is all over.”

Nothing is ever going to be the same but that doesn’t mean it has to be worse! In fact, if you can get your virtual training going your existing clients can invite their friends and family. You could end up with more clients than you started this chaos with. And, you could end up keeping virtual sessions on your class schedule for these new clients to keep attending.

Now more than ever before people are looking for a trainer, classes and community. And, that won’t go away once they are let outside. In fact, they will value you more than ever! So, focus on who you are for, what you want to offer and how this helps them!

You and every Pilates instructor in the world is going through this at the same time. And, you might think you need to do your virtual sessions like someone else is. STOP. DON’T. You don’t know if how they are doing it is profitable, working or good.

Repeating myself here: WHAT DO YOU WANT TO BE DOING WHEN YOU’RE ALLOWED TO TEACH IRL AGAIN?

This is not the time to scramble, let the fear of having no income cause you to offer more free classes, or discount your product. This is the time to get clear about what you do offer. And, focus your efforts on getting existing clients to come on board and then bring their friends.

I know you’re worried. But, you gotta focus on how this is happening for you.

So, what times do you want to teach?

Who do you want to attend these offerings?

How will they sign up?

Pay?

How will you market it?

It’s a lot. All this happening at once. And, you may now have your kids at home on top of all of this. Take a moment to feel your feelings. Then determine your “new normal.” Create a calendar and inform your clients how you are here for them.

You can do this!

And, you are not alone.

My AGENCY members have been teaching virtually for one week (at the time of publishing) and it’s working! They are teaching, many of their clients are on board and they’ve all had wins they have been sharing. It’s beautiful, inspiring, and I love that they have each other to bounce ideas off of.

So, if you need support navigating your new business plan please checkout AGENCY, check out my course and if you need to schedule a call.

We can get you through this. I am confident that this whole thing can help us expand our reach.

I see you, I’m here for you and you are amazing.

xx~LL

 

How to Make Room For New Offerings, Opportunities and Income Streams

When your schedule already feels full it can feel impossible to work on a new goal. You want to start teaching a new class, offer a workshop or lead a retreat but you barely have time to do the admin of your business. You’re tired of saying “when I have time.” Or, “if I wasn’t so busy I’d be doing…” And, you’re feeling stuck, frustrated or anxious because you’re feeling called to grow and your schedule doesn’t have any more room for what’s next. Sound like you?

I hear ya. I too have tried to use the excuse “I’m too busy.” When it came to why I wasn’t working on one of my goals.

And, sure, I am busy. I was busy. And I’ll likely be busy tomorrow.

We are all busy. But being busy isn’t an excuse for not doing the thing you want.

It’s likely fear.

And that’s ok.

It also might be limiting beliefs that you can be the person to do what it is you want to do.

Or, maybe you’re waiting for it to be “ready.”

But, truth, if you’re wanting to add a new offering, or create a new income stream, or be able to take on a potential opportunity you will make the time.

And, creating space for what you want is the way to getting what you want.

So, how do you do that?

One of my members of AGENCY asked: “How do I make room to offer workshops when my schedule is already full?”

Here’s how to make room for new offerings, opportunities, and income streams

  1. You need to get out of your own way. Know the big picture but don’t get stuck there. You only need to know the first next step.
  2. Practice a schedule that prioritizes working on things that will move the nerd forward in your business. You can check out my blog on “Rocks, Pebbles, sand theory.”
  3. Take messy action. Don’t make it “perfect.” There is no such thing anyways. Do the thing as best ya can and learn from it. There is no such thing as failure, there is only feedback.
  4. Find accountability and support. In my coaching group AGENCY members post their goals. This helps them get support, ideas and a biggie, accountability!
  5. Set a deadline. You may miss it but a deadline forces you to take action.
  6. Do it scared. I’m scared most of the time. You can’t control anything. All you can control is what actions you take and then the rest will fall as it may.
  7. Delegate! If you know your numbers then you know how much you can pay someone to do work for you that doesn’t bring you joy, doesn’t bring you money and costs you less than what you make to pay them to do it. I do all my copy my friend but I don’t schedule any of my newsletters. I film all the tutorials but I don’t edit or schedule any of them. It costs me 1/4th of what I charge for an hour to pay someone else to do that work. More tips on hiring here.
  8. Things will take as long as you let it. If you give yourself 20 min to do something you’d be amazed at what you can get done. Give it an hour and it’ll take an hour. So, don’t wait for time. Try to do the thing in the few moments you have and see what you can get done.
  9. Done is better than perfect.

If you follow these tips I can guarantee you’ll learn more about what you want, you’ll see possibilities for the path, you’ll learn a ton about yourself and you keep doing it a year from now you’ll see those new offerings, income streams or opportunities coming to fruition.

It’s easy to look at someone else’s success and think “it was so easy for them.” Or, “they’re lucky.” But the truth is that person just started working on their thing one day at a time. One scared moment at a time. And, you can too!

So, what are you waiting for?

xx~LL

PS here is a course on creating more income streams if that idea intrigues you!

The Most Supportive Community and How You Can Have It

When you decided to become a Pilates teacher you thought “I can’t wait to help people!” And, you knew that people were going to love how they felt after they took a session with you. You also worried about being new at something and if you’d pass your tests. But, it wasn’t until you got closer to the end of your hours that you probably thought “how do I get enough clients to pay my bills?” And, even, if you’d ever make enough to have your own studio, quit your 9-5 and take time off.

I hear ya! Seriously, I had no idea when I became a Pilates teacher that I could do it “for a living.” Honestly, I became a Pilates teacher so I could have a side hustle to pay for my Pilates obsession. I’ve shared in many interviews that I became a Pilates teacher during the last recession. And, I took the biggest leap of my life at the time to quit my salaried job and teach Pilates full time.

In studios I had heard from teachers with way more years of experience under their belt that it would take me a long time to build my clientele. That I should charge x because I was new. That I should work 6 days a week to get all the hours I could and that I should offer a discount for cash or for first-time sessions etc etc.

And, while it didn’t take me long to build my clientele up at all. In fact, within a few months, every single hour I had outside my retail job was booked and when I quit my job I had an even bigger problem on my hands…too many clients. I had believed some people on the other advice and it took me some time to rework all those mistakes.

Then, after a 6 months of being a Pilates teachers I started managing a studio and teachers. And that’s when I really realized that most instructors didn’t have the business knowledge that I had. And, because of this lack of information in trainings most people were struggling to make enough to pay back the investment in their training and more.

This realization made me sad and frustrated for every teacher. It drove me crazy to see some of the best instructors out there closing up shop or quitting teaching because “there was no money in Pilates.”

Luckily, being frustrated creates a drive in me. I hate complaints that occur more than once so I started on the path to create Profitable Pilates. I didn’t it know it at the time what it would become but I knew it needed to happen.

It started with my ebook. And then workshops in person and then online courses and webinars. But between the workshops and the webinars I had this vision for an online community that was not only a support group but a community where teachers and studio owners of all backgrounds could live and get advice, strategies, support, virtual high fives and inspire each other. Five years ago I created it. And, no one knew about it or bought it.

Yep, sometimes things fail in a big way.

But, I was still driven to make it work. So, I thought about other ways I could meet teachers and studio owners where they were and give them support. And that’s how webinars, online workshops and coaching calls started. And, then, 2 years ago (3 years after the original idea) I opened the doors to AGENCY my online coaching community.

Five brave souls started that day and today, 2 years later we still have 4 of the original members and 60 others.

AGENCY got its name from its definition. AGENCY = action/intervention. We all have AGENCY within us. And, when we use it there is nothing that can stop us.

I don’t have cookie cutter biz plans to make you rich. Instead, I take your goals and your vision and help you work backwards to today to create strategies and actions you can take to help your business be the one you want to run. Pilates can be just another JOB (Just Over Budget) or it can be the thing that makes you smile when you get up in the morning.

We’ve helped people go from in-home studio to brick and mortar, from brick and mortar to home studio, teacher to studio owner, host retreats, create events, raise rates, fire clients, get more clients, hire a team, and so much more!

Inside AGENCY you get:

access to a community of beyond supportive teachers and studio owners from over 10 times zones.

1 webinar/month (choose from 2)

a membership to OnlinePilatesClasses.com

my ebook

a group coaching call every other month

20% off private Pilates sessions with me (online or in person)

20% off coaching calls

20% off extra webinars

20% off courses

20% off my retreat in Cambodia

The slack group is honestly priceless. Because where on this planet can you find a group of people who will be there when you “need a moment” (a channel we have), when you want to share an idea and get help fleshing it out, where you can share a win and everyone celebrates your win with you even if they just shared their having a bad day? It’s a community, a family, and it’s a space that is open to you if you want it.

You can check out more about AGENCY here.

But, since it’s hard to understand how epic a community like this could be since there is really NOTHING like it out there I decided to do an AGENCY mini. A free version of AGENCY for 1 week only. It’ll kick off with a webinar on Sunday January 12th and end on Saturday the 18th. Those who join will get a group call on the 15th where they can ask any question they want and Brad (my COO and hubby) will answer. And, access to a private AGENCY mini member-only group.

I’ve NEVER discounted my AGENCY group and never will. But, I thought it could be a great way for those of you who have been interested to try it out. So, get in before it fills up. Join here.

xx~LL

PS if you have questions you can contact me here or post them below.

Are You Doing This to Fill Your Classes?

Offering classes allows you to have an offering that more people can afford, to help more people at one time, create community and increase your hourly rate. But, filling those classes can feel like you’re throwing spaghetti at a wall and hoping it sticks. And, worse, when a class isn’t full it can not only hit your wallet but can feel deflating, personal and exhausting. So, how do you fill your classes? Especially today when it seems like everyone is giving classes away for free!

  1. Know who you want to come to class. Ok, so you might not know their real name but you need to have an idea of who they are. What they do and what they are searching for. Then you need to reach out to the them where they are already hanging out.
  2. Know the communities your future attendee is hanging out. Yep, where do they work, grab coffee, shop, workout? Who is their best friend? How can you collaborate, partner up or get their bestie to invite them to your class?
  3. Get creative! You do not need to post about your class times on your social as much as you think. Instead, post about what people are saying, what they are experiencing, and what they will get by coming to your class. Let them look up what your schedule is. You’ve got .5 seconds to get them to stop scrolling IF they are even already following you. So, use that real estate to show off why you rock and who are for.
  4. Go where they are.  This doesn’t have to be in person although that is faster. You can use the beauty of social media geotagging, forums, and groups to find your people and then get to know them. Yep, notice how I didn’t say invite them to your class just yet. Instead, introduce yourself, ask them about themselves. What do they like to do? Think of it like dating!
  5. Be consistent! You’re gonna want to give up the first few times your classes are lackluster in attendance. But, it now takes 7-17 touchpoints for people to make that decision. Yep, FB says average is 12 ads of the same offering before people click. And the other research out there is 7-17…that means you can talk about it once and then be disappointed that people didn’t flock in droves. Get in front of your ideal client as much as you can and be consistent in sharing why you rock and what they get by taking your classes.

For more strategy on getting the word out there let’s do a coaching call. Depending on if you’re a studio owner trying to fill everyone’s classes or an instructor trying to fill your own there are some tactical strategies that will be unique to your goals.

Until then, know who you are talking to, get in front of them often, and then remind them a few more times.

And, do yourself a favor and don’t race to the bottom on the discounts to get people into class. People are not googling “cheapest Pilates class near me.” Own your worth and people will value your classes even more!

Contact me here to strategize filling your classes.

Xx~LL

5 Things You Need to Make Changes In Your Businesses

Making changes to your business is never easy. How do you know what to do first? You’ve got bigger goals for your business but it can be hard to know what to do when you’re in it. And, scary when you feel like you need to make big changes to get what you want. No matter where you want to go in your business you need to have these 5 things to make your magic happen.

  1. How much do You want to make? Your goals don’t need to be only about money. But, it’s important to make sure your business is paying more than your bills so that you can stay in business. Also, find out what your hourly rate is. This will be key for #4.
  2. Get super clear about who you want to teach, when you want to teach and where.
  3. A website that shares #2 and takes clients on a journey towards choosing you. If you don’t have a mobile-friendly website then check out this course. If you do, then take yours to the next level with this course.
  4. Help! You don’t have to hire a full-time assistant straight out of the gate. But, getting clear on your strengths and hiring people to do things that do not bring you joy or money is key to creating more of you and getting more done. You don’t need to be the person to do things like grocery shop, research or make changes to your website. Yes, hiring people costs money but remember the answer from #1. Anyone that you have do work that doesn’t need to be done by you is saving you money.
  5. Support! Whether it be a business partner, family member, coach or accountability partner you can only go so far on your own. Which is why I created my online coaching group. To help teachers and studio owners get advice, ideas, unstuck, feel empowered and more. Who is in your corner?

I’d love to hear which of these things you feel you have in place and which things you need to get in place in the comments below. You don’t need to wait until you’re ready to make your moves. In fact, who knows when you will feel ready. A little secret, I never feel ready for anything I do.

xx~LL

How to Prepare for a New Client

First impressions are important. And, when it comes to a new client engaging with you or your studio it’s even more integral. When someone comes in for their first class or session 60% of the decision to start a new fitness regimen is made. All you have to do is help them decide that it is you. Here are my tips for scheduling and teaching a new client.

  1. Make it easy for them: Is it clear on your site what to do next? How to schedule? What you offer?
  2. Tell them what to do: Don’t offer them all the times in the world you have or ask them when they want to get started. Train them from the beginning to schedule their life around Pilates with you.
  3. Have a “what to expect” email: Whether they sign up over the phone, email or via text be sure to send them an email that tells them your policies, what to expect, wear, park etc..
  4. Know their why.
  5. Forget about selling Pilates. They just need to trust that you’re the person who can help them.
  6. Follow up even if they said they don’t want to do Pilates. Send them a thank you note.
  7. Remember that their first package is still the courting process. Hold them accountable to their sessions, consistency and goals.
  8. Train them how to treat you and the studio. If your policies are broken you have to uphold them. It’s not a fun convo but it’s most important in the beginning.
  9. Don’t take things personally. Whether a client loves Pilates, doesn’t, late cancels or quits it’s not personal. Read the 4 agreements. You’re not for everyone and that is ok.
  10. Know when you want to teach, where and whom. It’s your business and you’ll get more clients that inspire you when you’re clear on these things. Not everyone is for you and that’s ok.

It’s easy to get caught up on selling Pilates or the training  to the new client. But, the truth is you are the guide. Your studio is the community. If you are clear on who you are for, what you offer it makes it easier for your future clients to decide on you too. And, then help them out by making sure your site, how you schedule them and prep them makes it easy for them to know you are the expert at what you do.

For more tips on first time clients check out this blog and this course. For coaching on converting first time clients for you or your studio contact me here.

xx~LL