Make Speaking Magical

Imagine a room full of clients excited to learn from you. Or a room full of teachers waiting to get all the gems you’re about to drop in your workshop. How does that make you feel? If you answered excited and nervous you’re not alone. I know that most teachers want to fill a room. Whether its a Pilates class room or a workshop room doesn’t matter. Its scary to stand in front of people and speak. Especially when you want them to love it so much they tell others. So, how do you present in front of a room and leave them wanting more?

This is literally why I asked Alex Street to lead a webinar for my AGENCY members. But before we get into that let’s talk about why you need to take time to study how to present so that you can feel confident.

  1. You are the only person who can do what you do and people won’t know until you speak.
  2. Imposter syndrome is real and the best way to beat it is to get confident in public speaking.
  3. Getting someone to buy from you the 2nd time is way easier than the first. If they feel you are talking directly to them in a room full of people they’ll be back.
  4. You want to be known! You get known from your teaching aka your speaking.
  5. You want to present workshops, lead retreats. The ability to capture people’s attention and hold it for long periods of time is a skill.

For most teachers its not the information that is the problem. I have yet to meet a teacher who doesn’t have enough information on the topic they are about to teach. But where they get stuck is on the organization of their presenting. And where many miss the boat teaching is getting their audience to be present during their presentation/class. Why? Because so many people are distracted and most presenters/teachers are nervous!

So, I brought in Alex Street to present on how to “make speaking magical.” And let me tell you, even though I had already presented several dozens of workshops I learned some amazing tips for keeping your audience with you the entire time.

His system is super easy to put into place and you can incorporate it whether you’re teaching a Reformer class, big studio class, workshop, or Private session.

If you want to be a more confident public speaker, make more sales, connect with more people, and make a lasting difference.  And you know you have something to say, but you’re afraid of not saying it well. This new course is for you!

In this workshop, Alex will show up with significant and simple steps you can take to prepare your next talk, so that you will be confident in yourself and certain your message will connect.

This simple structure and 5 tricks will give you all you need to communicate with confidence, transform your audience, and make speaking magical.

Find this course here.

My goal is to help you do more of what you love. And so bringing in speakers like Alex allows me to help you get past the obstacles in front of you doing what’s on your goal list!

If you have “present” or “teach a full class” or “grow my community” on your goals. This course is for you.

xx~LL

Optimizing Your Personal Finances

Are you afraid to look your money monster in the face?

You’re not alone.  In fact, many people avoid their finances and hope for the best.  Hope is not a strategy.  We know this, yet…..we continue to ignore the very resource that provides us freedom, opportunity and generational abundance.

Truth is, money is just a tool that allows you to live the life you deserve.  Your finances are telling you a story.  You cannot edit the story if you’re not looking at the story.

So, if you’re looking to start a new relationship with your money today.  One that empowers you to be a good steward of your hard-earned cash, then you belong in this workshop.

Grab a pen and cozy up!  After spending this hour with me you will have:

  • Tips to reframe your money mindset
  • Tools to manage your personal finances
  • Ideas to improve your personal profitability

Sounds good, yeah?   Cozy up and grab a pen.  Let’s get this money date started!

 

Find this course here.

5 Ways to Cover Your Ass(ets) in your Fitness Business

There’s a secret that no one tells you about running a fitness business: being an instructor and being a business owner are actually two very different roles, requiring different hats, skill sets, and hours in the day. Or should I say, extra hours in the day.

I get it – your schedule is filled with sessions and classes with clients. When you have a break in the day, or some free time, you want to workout, take a nap, run some errands, spend time with your family… anything BUT dealing with the operations of your business, updating contracts, or reassessing how that money is flowing in and out of your accounts.

The good news is, you only need to nail down a few of these strategies to run a business that is operationally efficient, financially smart, and covers your (well-toned) behind in the event of an accident or issue. Make sure you can check each box off the below list to make sure you’re not making running your fitness business any harder than it needs to be.

1. Work with a legal and/or tax professional to determine if you should form an entity (like an LLC or SCorp) and decide which one is best for you: Business entities like LLCs and corporations provide a layer of legal protection between your business and your personal assets – yay! But did you know they also allow you to take advantage of more tax incentives, allow you to write off expenses differently, and make you eligible for different financial resources? Don’t let the annual registration fee, or the legwork of opening an entity, scare you away without having the conversation first and weighing the benefits.

2. Separate all business monies from your personal money by opening a separate business bank account and credit card. In addition to being illegal, mixing business and personal money (also known as commingling) creates a huge headache come tax season. Who has time to go through every account statement for the past year, tagging transactions and counting revenue? Not me, and definitely not you. Save yourself the time, headache and regret; head straight to the bank and open a new account for your business only if you don’t have one yet.

While all money coming in and out of your business should be moving through a business bank account, you will need a business tax ID number (called an EIN) to open a business bank account. If you’re an LLC or corporation owner, your entity should get this when you register with the state. If you’re a sole proprietor you have the option to open a regular bank account, or obtain a tax ID number and open a business bank account.

No more letting clients Venmo you, and you transferring money directly into your personal checking account; it’s a huge red flag to Venmo and banks to freeze the funds!

3. Know what you can (and CAN’T) deduct from your business expenses and keep track of them. My philosophy on tax deductions is simple – know exactly what, and how much, you can deduct, and do just that. Clients come to me on all ends of the spectrum regarding their deductions: some are afraid to write-off their travel expenses (of course you should be!) while others are talking to me about writing off their family’s grocery bill each month (seriously, don’t!).

Your eligible deductions are based on your business entity (that again!) and can include payroll taxes, contractor wages, equipment, marketing expenses, networking events, business coaching (like your membership in AGENCY, or coaching sessions with me)… the list is actually pretty substantial so make sure you’re not leaving money on the table, or worse, taking something you shouldn’t be!

4. Put it in writing. Your fitness business needs, at the bare minimum, a Liability Waiver and some sort of agreement with clients. Legally, the Liability Waiver just makes sense, but did you know that most states actually require a Client/Membership Agreement in writing? And if you’re a web-based business you’re also legally required to have a Privacy Policy if you collect any personal information (including email addresses!). If you’re winging it, riding on the trust with long-term clients, eating the cost of late-cancels that you aren’t charging for, dreading the lengthy process and expenses of finally getting it right, that stops here, today.

All financial and service-based transactions in your business should be in writing so you can be explicit in your expectations, policies and requirements. Not only do you want to ensure you’re never losing money with late-cancels and no-shows, your clients need to know what’s expected of them (don’t chew gum while working out, no cell-phones on the reformers), and how their information is being managed. If you offer teacher training programs or workshops it’s not enough to say “no refunds” on the registration page. If you have an independent contractor who rents space, you need to clearly state, and they need to agree to, your studio policies.

Agreements are just that – an agreement between the parties to follow the rules stated. Putting it in writing ensures that everyone’s on the same page.

5. Invest in your success and enlist help. The biggest mistake I’ve made in my own fitness business is deciding that I can do it all myself. Spoiler alert – I can’t, and I shouldn’t. Me trying to do it all alone meant that there were a lot of unnecessary holes in my business that easily could’ve been filled. For me, my email newsletters weren’t as great as they could be, and my website didn’t look as professional as the work I was doing. Because these are my marketing materials, I realized I was losing out on converting viewers to subscribers and subscribers to clients. Yes, I was losing money, but I was also doing the world a disservice by not doing a better job at sharing my message and magic, which I know needs to be shared.

When you decide you can do it all alone, you put yourself in a vacuum, and you create unnecessary and unreasonable pressure on yourself. Does help cost money? Yes. But money is great, because you can always earn more. The time you spend? The hours you lose stressing for not having a Liability Waiver or efficient business best-practices? You’ll never get that time back. Sometimes covering your assets means enlisting the help of those who know how to do exactly that, and will make your investment worthwhile.

If you’re looking to learn more about:

– why you should consider forming an LLC for your business;

– best practices for managing your business’ money;

– maximizing deductible expenses;

– paying yourself and your instructors;

– what you business’ agreements should say;

– and how to generally run a more efficient and legit business;

Then make sure to check out my course: Covering Your Ass(ets), where I’ll teach you the basics of creating and growing an operationally efficient, legally sound and financially thriving business through basic operating procedures. With course viewer-only content like my “14 Tax Deductions that You Might Be Missing” checklist and “Compare: Do You Need to Update Your Agreements” quiz, the course will pay for itself tenfold and give you the peace of mind that you’ve been searching for.

Baby Steps To Your BadA$$ Vision

Too many people have goals, MISS their goals, beat themselves up over missing their goals, and write the SAME goals for another month. Is this you? Maybe your goals sound like action items, a TO-DO list of tasks to get done. A checklist if you will. Maybe this is you? And some have this bada$$ vision in mind, but can’t figure out how to make that vision happen FOR REAL. Does this sound like you? Maybe you have too many goals, and you don’t know how to BEGIN tackling them? If you raised your hand, if you said, “Oh – that’s me”. Don’t worry, you’re not alone. This is more common than you think. You’re stuck in this vicious cycle of repeating the same process, the same programming over and over – because this is what you know.

How would you feel if I told you there is another way? You: No way! Me: Yes way! It’s what I do in my corporate career as a Program Manager. I’ve managed multiple projects for different teams using different project methodologies/frameworks, which are just fancy words for how to get shit done. I’ve learned what has worked best, and I’ll share it with you. And here’s the kicker: what I’ll share not only works if you have a “Mt. Everest” vision at 30,000 feet/9,000 meters, but also for your vision at 10,000 feet/3,000 meters, and would you believe, even for your vision of how you see your life. Ah-mazing!

How do I know? Because this is how I’ve applied it to massive changes in my life – working full-time while getting my MBA part-time, working full-time while planning a family move cross-country, working full-time while strategizing my promotions and managing my career, working full-time while going through my Pilates Teacher training, working full-time while teaching Pilates part-time, and throughout my life, I have maintained a successful, enjoyable, and fun-filled life of balance. I even applied it to create this course for you. Yes, YOU! I see you. Did it happen overnight? No. Was it easy? No. Is it accessible? Yes. Is it work? Definitely yes. But is it worth it? Oh, you betcha!

It’s a 3-step process.

  1. It begins with a roadmap where you begin with your vision (this could be years away!), and you break up this vision into bite-sized chunks. Manageable pieces that can be targeted in time. These bite-sized chunks continue to be broken down until you have some tasks that you can start working on today. Baby steps.To stay on track with your vision, there is a review and feedback loop:
  2. You need to actively engage with your process at set intervals. This is your opportunity to review what you’ve done, look back objectively, and see how to use that feedback to look forward.
  3. You use that feedback to make refinements, such as your next steps, your schedule, your goals, your timelines, what you work on vs. delegate/outsource.

This constant loop will help you make improvements in small or big changes, more often, that will allow you to track your progress in a meaningful way, and allow you to evolve quicker and sooner so you’re able to address and manage those twists and turns that come up without them sneaking up on you.

This constant loop will not only keep you on track with your goals and vision but also help maintain a life of balance so that one thing won’t tip the scales too much in one direction. Or if it does, you’ll notice it sooner, and can course correct, allowing you to keep dialing in to find the sweet spot for you, which let’s be honest, can vary from one week to the next.

If you’re struggling with your goals…

If you’re struggling with your time…

If you’re struggling to fit everything into your schedule…

If you’re struggling with the next step…

If you’re struggling with the first step…

This course is for you.

If you want to accomplish your goals…

If you want to manage your time better…

If you want a better schedule with your priorities…

If you want to define the next step…

If you want clarity on what is your first step…

This course is for you.

Are You Ready to Leap?

You will need to make leaps in your life and business often. It isn’t likely going to be easy. You are going to wonder if you are doing the right thing? Maybe even decide to not leap at all. I promise you though that when you stay where you doing the same thing over and over again you will feel like you are going crazy. Or worse, you’ll quit altogether and then we lose a great teacher. So, in this blog, I’m going to give you some blogs that will support your leap, the formula you need to know to make sure you can do the link, and also why your schedule is so important when it comes to leaping.

Know your numbers: You need to know how much money you need to make with other income streams so that you can replace the one you are wanting to give up for your leap. I talk about this a lot inside of AGENCY whenever anyone wants to talk about quitting a full-time job or starting a new project. Before I could leave my salaried job I needed to know how much money that job was paying me and the costs of any other benefits. Then I needed to know how many in my case private clients I needed in a week to make up for that annual income. So, if you are trying to give up at $60k/year job with benefits how much is that amount. Then how many private clients or units of a product, if you are selling something, do you need to make up that income? Once you know that information you can see the light at the end of the tunnel.

Your dream needs to be in your schedule: I coach people on their ideal schedule A LOT! It’s essential that you have time in your schedule to work on the things that propel your business forward. In this blog, I discuss how to set up an ideal schedule that allows you to make time for you, your goals, and still the things that you feel you have to do.

Know where you want to leap to: so this might be obvious but often times the reason people don’t leap is they haven’t spent the time thinking about the place they want to land. This is something you need to do before you leap otherwise you are likely to go back or not leap at all because your situation won’t really change.

Trust yourself: If you can’t stop thinking about doing the thing ya gotta do the thing. And the thing that gets you to leap might not be your thing in the end. But, it might be the bridge to where you are going to go. So tell yourself you can’t make the wrong decision.

I leaped during a recession from a salaried job to teaching Pilates full time. I leaped from managing studios and leading teacher trainings to working for myself. I leaped from renting space to owning my own studio and recently we leaped from having a brick and mortar to being fully virtual. All of them scared the heck out of me. All of them I was as sure as I was nervous. All of them taught me more about myself and what I was capable of. Your first leap will scare the heck out of you. But then you start to get a leaping muscle.

The truth is your heart already knows its right, it’s your head that is worried. And for many of you reading this the truth is there really is no other choice right now but to leap. It’s also the best time. No hard feelings or hurt feelings. Covid made you do it.

Where are you wanting to leap to next?

xx~LL

PS my blog on burn out is also helpful here.

Preventing Burn Out and Overwhelm in your Fitness Business

“Do you ever have a bad day? A day that makes you question why you even do what you do?” I was asked that by a fellow Pilates teacher this week. And that question came after hearing from more than one teacher that they are overwhelmed, stuck, exhausted, and stressed out. Are you? Are you teaching more than you want but making less than you need? You’re not alone. It’s really easy when you are in a service-based business like teaching to say “yes” too often and try to be all the things to all the clients. It’s easy to put unreasonable pressure on who you should look like or what you should be saying. Let’s talk about some reason burn out happens in your business and ways you can prevent it (or at least catch it before its bad).

Here are some of the things I see teachers and studio owners do that leads to burn out and overwhelm:

  • saying ‘yes’ all the time.
  • teaching on their day off (even if its just one client).
  • marketing to everybody.
  • skipping their workout to teach a client or class
  • not charging enough (money is energy you give your clients energy that’s how they repay you).
  • not having a teaching schedule.
  • not having an ideal teaching schedule.
  • not having set time off that is off-limits for work.
  • letting clients contact them anytime and responding.
  • not upholding cancellation policies.
  • trying to market to everyone so they talk to no one and feel like no one is listening.
  • listening to too many people tell them what to do.
  • not having a community.
  • no accountability to their goals, boundaries or practice.
  • not having a consistent connection with those who support them.
  • a safe place to share what they are worried about.
  • not delegating.
  • trying to be the teacher, owner, ceo, marketer, janitor, social media expert, and website developer.
  • not firing clients who abuse the policies or are verbally or physically abusive.
  • have not taken the time to know their why and filter their goals through it. So they keep doing what everyone else is doing in the industry and wonder why it doesn’t make them happy.
  • do not have a clear list of whose opinions of them matter so then everyone’s opinion is weighted the same.
  • have a fixed and/or scarcity mindset.

I could keep going but that’s a good start. Which ones reflect where you are in your business?

Here are some things you can implement in your business or reflect on today that will help prevent burnout or at least will help you see when you’re on the road so you can catch it before you go too far down the path.

  • Learn how to say ‘let me check my calendar and get back to you.” Before you say yes to a client who isn’t already in your calendar buy yourself some time. Look at your schedule and see how much you’re already teaching that day/week. And ask yourself if that time they want is an ideal teaching time for you. If it’s not then offer them a time that is. It’s ok to say ‘no.’ It’s easier to build a schedule around what you love then it is to move people around later.
  • Know how many hours a day/week you need to teach to make the money you want to make. Think about how much you want to gross in a year and divide that by how many weeks you want to work in a year (hint its not 52..it shouldn’t be more than 48). Take the and divide it by how many days in a week (not 7) and then hours in a day. The answer is how much you should be charging. And if you’re charging that rate then all you need to do is check to make sure all your teaching hours are filled. If they are for that week then the person who wants a session needs to book next week where there is a spot.
  • Create an ideal schedule. This schedule should begin with YOU! I have a whole course on how to create your schedule and fill it here. But, to get you started you need to make sure your schedule includes your practice, your family, and your sleep and days off first. Then the amount of teaching hours that when filled = the money you want to gross in a year and then hours where you will work on your biz but not in your biz.
  • Know whose opinions of you matter and tell them! If someone criticizes you then you can see it from their perspective but remember if they are not on your list then it doesn’t get to hold the same weight as someone who is on your list. So go talk to those people. Everyone needs a community, accountability a place to go, and share what’s on their heart and mind. To get feedback and support. It’s literally why I created my online coaching group AGENCY.
  • Keep your practice up! Whether it’s with some on-demand platform or hopefully someone else teaching you and seeing you. If you lose your practice time to your work you will eventually resent your clients. But it’s not their fault. You’re the one that didn’t uphold your boundaries.
  • Make notes in your calendar when you are feeling less than optimal. Notice if there is a pattern. I know if I don’t take off 3-4 days in a row every 4-6 weeks on top of my regular 2 days off a week I will start to feel like I’m running on steam. And if I push through…it just means I’ll need more time off or I’ll get sick.
  • Know the signs (it’ll take a few bouts) or ask those around you to tell you some things they noticed about you before your burn out happened so that you can start to see and recognize that you are going down a path to be overwhelmed, have an anxiety attack, feel like you’re so burnt out you have to take off time or worse…consider quitting.
  • have cancellation policies and systems in place for scheduling and canceling so that you’re not always available. And uphold them.
  • Remember that people are just being themselves but that doesn’t mean you have to let them walk all over you or be an energy vampire. You need to figure out what you need to be your self and have energy afterward. Then create the boundaries around this an uphold them.

There are plenty more including hiring and delegating but let’s start with those. Which ones will you implement first? Side note: Don’t try to implement 5 of these at once. That will just overwhelm you more. Pick one or two to implement then one or two more until you’ve got your business working for you.

One more thing, just because you have your perfect work schedule, policies, the ideal client, and charge your worth doesn’t mean you won’t have a bad day or feel overwhelmed. These things simply help you have fewer of them, feel in control and reveal when one is coming. And, sometimes bad days or overwhelmed weeks reveal to us where we need to make changes. When I have them now its because I am doing a role in my business that is not the role I want to play. This requires me to make some new changes, maybe bring on another team member or hire someone to do some things that don’t need to be done by me.

But, if you do all focus on teaching your ideal schedule, upholding your policies and boundaries, and are clear on your why you’ll be able to take pauses, breaks, see possibility and potential on those days when you’re wondering “why am I doing this?” It’s more productive.

Let me know if you need support in creating policies, raising rates, firing clients, and more. Always here to help you do more of what you love.

xx~LL

Tips for Becoming Known Online

When you first started teaching you may not have had the goal of being known online. In fact, it’s only pretty recent that almost ANYONE could have their own digital products and be like the fitness dvd mavens anywhere in the world without being discovered by “as seen on tv.” But, now, due to social media, the growth and demand of online platforms and CV19 putting most of us out of our studios and offices and into our home-work and workout spaces online you might be desiring to explore being known online. How do you do that though? Is it even possible to become known online since everyone is online? Is there room for you? And, should you do it? Well, let’s talk about it!

A few years ago I launched my course “Becoming Known.” It was a three-part series. The first was all about becoming known in your community. The second two had a lot to do with what you needed to do on your website to help support the in real life community work you were doing. All the tips in these courses still apply. And, much of them can be translated to becoming known online. Make sure you watch my course and check out Blogging and Vlogging as well as “The Client Journey.”  And then add in the tips below.

Let’s talk about what else you need to do to become known online.

  1. Who are you wanting to lead in the online world? I know you think you are for anyone but you’ll get lost in the social media channels and the online world if you try to be for everyone. All my online products that were not tailored to a specific audience fell on deaf ears. But, the moment I got specific about WHO the product was for they sold. I know it’s scary but in the beginning, especially you HAVE to get super clear on WHO you want to follow, like, and buy from you.
  2. What do they NEED? People buy what they need help with. They buy what helps them escape “pain.” Pain can be physical and literal or it can be something that makes them feel better about who they are and what they do. People buy what they need or what they feel they need. You need to know this answer so you can create products and offerings that help solve what’s on their mind.
  3. How do you help them? If you can’t articulate this then it’ll be pretty hard to get known. Because how you help your people is literally what you are going to get known for. And, you want to get as CLEAR as you can on this. Super specific. I know, it’s going to be hard. Truthfully you might not have the answer to this right now. When I first started AGENCY I didn’t have the full clarity about how we help people. But as I kept talking about it and building it the clarity came. So don’t be afraid to get started and try things out to get the words out of your head and online.
  4. Patience and Consistency. You are going to have to practice both of these because you won’t likely go “viral” overnight. And, if you did (yay) but sustaining that is tricky. It’s better to start where you are, get the clarity and consistency going so that your people help you become known because they are superfans and not lukewarm followers.
  5. Read Story Brand.
  6. Yes, you need a website.
  7. Pick a social platform and go all in! I’m often asked which one. Do the one you love and be consistent on it. People need to hear about you at least 7-17x before they will buy from you. So, consistency wins always.
  8. Be a whole human. I know you just want to talk about what you LOVE to talk about. But, your people nowadays want to know ALL about you. So be honest with them. Share your favorite foods, your family, and your routine.
  9. Pick your lane. Sure every idea has pretty much been done. But not by you. So, what uniqueness do you bring to the idea? And how can you show up in that space as you? What do you bring to the room? Go all in on that and then as you grow your products and offerings can grow.
  10. Time management. This is key! Most of us don’t have all the time in the world. Even during quarantine to spend on all the things to launch your online products. So, grab a timer. And time block how much you’ll spend on social, content creation, your life, your other job etc. When the timer goes off its time to move on.
  11. Remember your WHY. There are going to be days or weeks when you doubt what you are doing. If anyone likes it, wants it, cares about it. And, the motivation behind you wanting to become known online will be key to keeping you going when the “going gets tough.”
  12. Start where you are. I know you want to be known online but the people who know like and trust you in your community are not in a bubble. They have friends in far and away places. So, take those local superfans and have them help you get to where you want to go.

I can go on and on and I will in my coaching calls and AGENCY group and someday another course. But, until then please remember that everything that brought you to here will be a great foundation for where you want to grow. So, take what people say they LOVE about you, take your purpose for being on this planet and show people how its the key to what they are looking for. Be bold. Be brave. Show up! Consistently. And, try to have fun! It’s a journey my friends.

xx~LL

PS we are kicking off our AGENCY MINI program on July 29th AEST and in this 7-day program we can help you get your online knowness questions answered. Snag your spot here.

How to Quit a Client, Studio, Schedule and Make Your Leap

Feeling like you should downsize your studio, schedule or client list is normal. Desiring to work on your business instead of in your business should always be your goal. I get asked often “How did you go out on your own?” “How did you open your own studio?” “Why did you move your studio?” All these questions have one topic in common. “How do you make the leap?

The leap in your business is going to be scary. Let’s get that out of the way. But, the longer you avoid taking the leap that you need to make the harder it will be, and the worse it will feel. And also, the more likely you are to burn out and think about quitting teaching altogether.

So, if you are a teacher thinking about going out on your own keep reading. If you’re a studio owner wondering if you should downsize, upsize, go from having independent contractors to employees or moving your studio at home keep reading.

A leap can also be a switch, a shift, a change of plans. And yes people will wonder if you’re a bit crazy. Some people will not be shocked at all. And others will be inspired. Why? Because only you will know what is right for you. And you must teach the way you are called to teach. Oh, and that might change as you grow along the way. But, if you’re charging based on your goals and clear on your vision I promise that more leaps will be in your future and it gets easier to leap.

First ask yourself what you want for your future? Who is in it? Where do you live? What do you do each day? Pick a date in the future and get clarity around your day to day. This will be your filter. And, you’ll want to do this often. Because you’ll reach the date of the vision and you’ll need another future one.

Second, what in your business are you wanting to stop doing?

How much money does that bring you?

How much time is that?

Third, what is it that you want to be doing with that time? How much will you need to charge/work to replace the income of the thing you’re wanting to stop?

When you know how much you need to do/have to make the switch it becomes more real, more possible, and more tangible.

When I wanted to leave managing studios I figured out how much money I would be giving up when I let go of that job. I figured out how many hours of private clients that would be and the amount of time that would equal. I could replace that income I was getting in 30+ hours a week of work with 17 hours of privates. I figured I could add 8 hours to my current schedule but once those were full I would have to make the leap. Make the leap 9 hours shy of what I needed to replace the income. Yes, that was scary but I was about to gain 30 hours of time to go and find those other 9 hours of clients.

When I wanted to open my own personal studio I looked at how much I was paying in rent and then searched for a space that was close to my average rent. Yes, I had to buy my own equipment and take on the other bills for owning my own space. But, I saved on time spent figuring out if I could teach at this time or that time. I didn’t have to ask when I could film anymore and I could have days off instead of filming on days off because that was the only time that was available. Leap!

When CV19 happened and I lost all my workshops for 2020, my elderly clients passed on virtual I did what I told you above. I figured out how much money that was. I wrote down all the things I LOVE to do when I am working. I figured in how much of the things I loved doing I needed to remake that revenue. And then I leapt.

If you are wanting to quit teaching mornings, classes, running a studio or want to open your own you can! Wherever you are in this world, whatever your dream you will have to make a leap. And, it won’t be easy. But, you can do it smartly and have more confidence when you go and do it. Even if there are those people that question the leap you are making.

So, whatever you are thinking of doing there is a way to build a bridge to allow you space to successfully leap. What leap are you wanting to make?

xx~LL

Why You Need a Reopening Plan Too

As communities all over the world begin to open up we are all taking the time to get to know more about what we can and cannot do in our businesses than probably EVER before. And, while I know you are eager to get back to your studio, clients, and figuring out how to have classes I think it is super imperative that YOU yourself have a reopening plan. Have you taken the time to make sure you are keeping the parts of quarantine that you loved and not bringing in parts of your old life that you didn’t enjoy?

  1. Your Schedule: Now is the time to truly dial this in. If you have found that you no longer want to teach mornings as you plan your reopen how can you keep your mornings for you? Do you have space in your day for your workout, marketing, meditation? You can blame all changes to the schedule on CV19. And, if you need to you can always add things back in but taking things away will be harder later than it is now. So, put your dream schedule together! Here is a course on how to fill it when you do.
  2. Your Offerings: If pre CV19 you were teaching classes but you prefer privates how can you reassess your offerings and only offer privates? Or, if you have been loving teaching virtual do you really need to go back into the studio? What about the size of the packages you offer? Do you need all of those? How can you make your life simpler and your business work for you?
  3. Your clients: Do you want all of them back? Yep, I said it. Sometimes we keep clients around because they have been with us for a long time. Or, they are sort of consistent. But, if they drain you to teach, or are always nagging you about prices, times, wanting to move their session around do you need to reopen with them?
  4. Your Self Care: This may be the MOST important thing I need to you plan and consider during this time. After talking with many teachers who have already been able to open one thing that they are finding is that yes there is excitement and gratitude but there is also fear, stress, and extra cleaning to do. So, while you may have taught 4-5 hours in a row before CV19 you may now feel tired or drained after just 3. As teachers we hold so much space for our clients already. This reentry includes even more. Go slower than you may think. Remember, you can always add things back in. But, give yourself space to see how you feel getting back into the studio.

Some tips for Self Care when you can’t do the normal self care rewards like massages, spa treatments etc:

  1. Make more time for meditation.
  2. Have a fun book to read
  3. Turn your phone off.
  4. Thera gun massages
  5. A buddy you can call and share how your day was without having to filter.
  6. A Routine!
  7. A therapist. Side note I think Therapy needs a rebranding. You can get one on Betterhelp that you can do a call or text as you need.
  8. Uplifting podcasts while going for a walk.
  9. Your regular practice.
  10. Eating healthy
  11. Crafting
  12. Cooking (not just for others but for fun)!
  13. Boundaries!
  14. Morning pages
  15. insert your favorite thing here

Self-care is not a reward for hitting a goal. It shouldn’t be at least. It is a total necessity. And, as you start to reopen and your clients come back and they are super excited to see you, bummed about the changes, and you have more cleaning and listening to do it is extremely necessary that YOU take the time to create your own reopen strategy. When you will work and when you won’t. Who you’ll teach and who you won’t. And what you truly want to be doing.

What will you make sure you put in your weekly schedule to ensure that you are taken care of?

xx~LL

 

5 Ways to Use This “Time” to Grow

Tired of calling this the “new normal?” Yeah, me too! But, alas here we are. A new normal for our lives, business and the hours in between. In almost every corner of the world, you have been in “shelter at home” for at least a week if not longer. You may be teaching virtually, struggling to teach virtually, feeling grief, depression, anxiety or worry. All are normal. But, at its integral for your mental health and future that you find a way to move through these feelings and get proactive. Here are 5 ways to use this time to more than “get through” this time. You could even grow!

Books: I know reading isn’t a very unique use of time but let’s get super honest. When’s the last time you had the time to read for business or pleasure? Ok, that’s what I thought. Here are some books that I have always promoted and a few new ones I am loving.

  • Traction– a biz book but super great for right now. Basically learn how to do a 1-page business plan that helps you know what to do when to do it and even how to hire to make it happen.
  • Inquire Within– a spoken word poetry book that will get you thinking.
  • Braving the Wilderness– Brene Brown is epic and while this book came out a couple of years ago it’s thesis is as important now as ever. We must be out there listening, and bring communities together.
  • Building a Story Brand– I tell everyone I coach or who is in AGENCY to read this book and follow the steps.
  • The 4 Agreements– even if you’ve read it. Re-read it! It’s that good!

E-learning: Now is the time to take that course you’ve signed up for, to get ahead in your online CEC’s. To learn something new. Maybe you want to hand letter or learn how to write a good blog! Pick something and put time in your calendar to login and press play.

  • Skillshare: I’m not affiliated with them but I’ve heard amazing things. You can learn animation, or how to write business info! Why not? They’ve got a free trial and you’ve got at least another month so what if you binged out on that trial?
  • Pilates Business courses: shameful plug but seriously, you’ve said you wanted to learn how to write a newsletter or blog or finally get your website together. We have tons of courses including how to teach multi-level classes, doing video, virtual teaching and more.
  • Chris Harders Money Course: Chris and his wife Lori are biz coaches for Brad and I and they are having a sale on his money mindset course. If you’ve got money mindset issues (aka you think you don’t have any or can’t) take this course.

Podcasts: I’m obsessed with podcasts but during this time I have intentionally looked up some podcasts that help me focus on the future or make me laugh.

  • Staying In
  • For the Love of Money
  • Earn Your Happy
  • Oprah Super Soul Sundays (I mean we all need a little Oprah)
  • Lovett or Leavit (political comedy)
  • Hall of Shame (sports but funny AF)
  • Hysteria (female lead political and life commentary podcast)

Workout! : You want your clients to go virtual. You should too! What if you got out of this “time” in better health than you went in it? I swear I’m feeling as in shape as when I was in “the work” with Jay Grimes and my original apprenticeship!

  • Schedule facetime workouts with friends. Catch up and workout together at the same time.
  • Online Pilates Classes: another shameful plug but hey you get online community with this one too! Also, of course my friends at PilatesAnytime.com you get 30 days free with LLOGAN.
  • Live Pop Ups: if accountability is what you need join me for a live pop up and stay for the virtual community hang.
  • Try new workouts online. Maybe you do a virtual couch to 5k, 30-day challenge with a barre, hit or fitness instructor.
  • Go for a walk! Wear a mask but get your move one. I’m aiming for 12-15k steps a day!

Goal Set: I know it’s hard to think about the future when we don’t know how long this will last. But, the truth is if you’re healthy, you should be using this time to think about what you want to be doing when this is over. Was there something on your list for “when you had time?” If you’re out of work but can’t file for one of the government loans or unemployment what can you do now to never be in this situation again?

It’s easy to think “why is this happening to me?” But, after week 2 or 3 of being in this “new normal,’  your clients and future clients need you to show up. They need you to step up. They need you to be a keystone in their ground-hog day.

Maybe you were teaching group classes all over town but you wish you had a home studio? Now is the time to snag some equipment from studios that might have extra. Maybe you own a studio but have always wished to work from home? Now is the time to figure out your options for downsizing. Maybe you always wanted to have more people in a class but your space only allowed for 4 people. Now is the time to sell out your virtual classes so in the future you can have people who are in person and people who are virtual. Oh yeah, Pilates, Pelaton style!

Whatever you decide to do with your time remember things can happen to you, for you or with you. I got that from one of my AGENCY members Instagrams. I like to think that everything, even the “bad” things are happening for me. And, as long as we are healthy and able to dream we better dream big and take action.

So, what will you do with this time?

xx~LL

When Your Business Goals Go Out the Window

As CV19 spreads across the planet and fear of the unknown rises it can feel even harder than usual to run your business. And, you might be looking at canceling plans of workshops, retreats or events that you have been planning for a year. Or, wondering if you should? And, its frustrating because you were on track to hit your goals, level up your business, you had just been getting your systems in place. So, what do you do when LIFE gets in the way of your best-laid plans?

Be Proactive! I wrote about the Circle of Concern vs the Circle of Influence in my online coaching group AGENCY: “Proactive people focus their efforts on their Circle of Influence. They work on the things they can do something about: health, children, problems at work. Reactive people focus their efforts in the Circle of Concern. things over which they have little or no control: The national debt, terrorism, or the weather. “In times like these, it is easy to let the Circle of concern rule our daily lives, our goals, or more. I’m not gonna lie. With all that is happening my daily positivity, focus on the circle of influence life has been challenged.

Spend More Time Focusing on What YOU CAN DO. This will also help your clients mindset too. But, these past two weeks as one of my events was on, then off, then on, then off but maybe on, then on, then off but with an option. The best I felt was when I had a plan. The in-between is torture. Make a decision, take action. You’re not a brain surgeon, if it doesn’t work you can do something else. You can try the other thing.

Your goals are not RUINED: I think it’s truly important to not think “its over!!!” It’s not over until it is. Until you choose for it to be over. We live in a time where there are infinite options and a lot of things can be trialed for free or relatively low cost. So, look at what you wanted to do. Why did you want to do it? What was the result you wanted? The feeling? Do you still want it? If so then let’s make a new plan? Maybe we need new dates? Maybe that allows you to clarify your marketing, your client avatar or your offering? Maybe you get to work on a future goal sooner! I know it’s hard to stomach and a bit frustrating to hear but everything really does happen for a reason! I wrote about this story on Instagram the other day. But, my wedding venue was canceled 5 weeks before the wedding! We still had a wedding and the venue we had was the coolest!!! Our wedding was even published!

Take a moment to reassess. What can you do today, tomorrow and this week? What has to be postponed until ____ date. Fill that date in and set a reminder. Don’t be afraid to go against the grain. Or, with it! I’ve been doing virtual sessions for quite some time. And, while I never offered them to my in-person clients while I was in Cambodia hearing that offices were closing and schools were closing in my town and my meditation place was doing all classes for the rest of March virtually.  I offered all my in-person clients the same virtual sessions. All of them in the past might not have been interested but they are this week! And super appreciative of it.

Grab the list of things you were going to do “when you have time.”  You know that list of things you keep putting off until “you have time.” Well, now you likely do. Take advantage of this. Sure, you might feel like you want to binge out on Netflix, Hulu etc. And, I’m not saying don’t. But, that ideal work schedule you’ve wanted or already had…keep it! Use the “free time” to do get ahead in your blogs, social media content, newsletters, etc.

Remember You Will Get Through This. And when you do how do you want to feel. Did you know that during the 2008/9 recession the fitness industry didn’t suffer like everything else. Zumba took off and so did so many other boutique studios. Yep! It’s true. So, you can use this time to think that the world or virus is against you. Or, you can use it as a time to GSD! Get stuff done. What do you want to have done, where do you want to be when they have things “under control.”

The reality is my friend you never had full control over your goals. You just thought you did. We all only have the time right now, and the control of how we react to everything that is happening. So, you can worry about things you cannot handle. Or, you can focus on the things you can affect. Like your family, friends and your local community.

I’ve have received so many emails from companies about things they are doing to help during this time. One food delivery company told me she can deliver during this time so not to worry if the stores are empty! The meditation studio moving virtually actually allows me to go almost daily now. Zoom is working with schools to help them offer virtual classes. This is a time when we can all come together and offer what we can.

Maybe you have been wanting your mat classes to fill and now they are dwindling. Move them to online and I bet you get people from all over your town who couldn’t make it in time. If you’re wanting help going virtual I am leading a call on this inside AGENCY there will be replay for members.

Get support! Seriously, its really easy to feel like you are alone. That no one really understands. To worry you’re going to lose everything and no one gets it. My online coaching community does have a few spots available right now and they want you in it. We are stronger together.

Lastly, your goals are only out the window if you open that window and let them fly off without you. It’s your life, it’s your decision. Action is the antidote to fear and clarity comes from action. So, what action will you take?

xx~LL

How to Make Room For New Offerings, Opportunities and Income Streams

When your schedule already feels full it can feel impossible to work on a new goal. You want to start teaching a new class, offer a workshop or lead a retreat but you barely have time to do the admin of your business. You’re tired of saying “when I have time.” Or, “if I wasn’t so busy I’d be doing…” And, you’re feeling stuck, frustrated or anxious because you’re feeling called to grow and your schedule doesn’t have any more room for what’s next. Sound like you?

I hear ya. I too have tried to use the excuse “I’m too busy.” When it came to why I wasn’t working on one of my goals.

And, sure, I am busy. I was busy. And I’ll likely be busy tomorrow.

We are all busy. But being busy isn’t an excuse for not doing the thing you want.

It’s likely fear.

And that’s ok.

It also might be limiting beliefs that you can be the person to do what it is you want to do.

Or, maybe you’re waiting for it to be “ready.”

But, truth, if you’re wanting to add a new offering, or create a new income stream, or be able to take on a potential opportunity you will make the time.

And, creating space for what you want is the way to getting what you want.

So, how do you do that?

One of my members of AGENCY asked: “How do I make room to offer workshops when my schedule is already full?”

Here’s how to make room for new offerings, opportunities, and income streams

  1. You need to get out of your own way. Know the big picture but don’t get stuck there. You only need to know the first next step.
  2. Practice a schedule that prioritizes working on things that will move the nerd forward in your business. You can check out my blog on “Rocks, Pebbles, sand theory.”
  3. Take messy action. Don’t make it “perfect.” There is no such thing anyways. Do the thing as best ya can and learn from it. There is no such thing as failure, there is only feedback.
  4. Find accountability and support. In my coaching group AGENCY members post their goals. This helps them get support, ideas and a biggie, accountability!
  5. Set a deadline. You may miss it but a deadline forces you to take action.
  6. Do it scared. I’m scared most of the time. You can’t control anything. All you can control is what actions you take and then the rest will fall as it may.
  7. Delegate! If you know your numbers then you know how much you can pay someone to do work for you that doesn’t bring you joy, doesn’t bring you money and costs you less than what you make to pay them to do it. I do all my copy my friend but I don’t schedule any of my newsletters. I film all the tutorials but I don’t edit or schedule any of them. It costs me 1/4th of what I charge for an hour to pay someone else to do that work. More tips on hiring here.
  8. Things will take as long as you let it. If you give yourself 20 min to do something you’d be amazed at what you can get done. Give it an hour and it’ll take an hour. So, don’t wait for time. Try to do the thing in the few moments you have and see what you can get done.
  9. Done is better than perfect.

If you follow these tips I can guarantee you’ll learn more about what you want, you’ll see possibilities for the path, you’ll learn a ton about yourself and you keep doing it a year from now you’ll see those new offerings, income streams or opportunities coming to fruition.

It’s easy to look at someone else’s success and think “it was so easy for them.” Or, “they’re lucky.” But the truth is that person just started working on their thing one day at a time. One scared moment at a time. And, you can too!

So, what are you waiting for?

xx~LL

PS here is a course on creating more income streams if that idea intrigues you!