Are You Ready to Leap?

You will need to make leaps in your life and business often. It isn’t likely going to be easy. You are going to wonder if you are doing the right thing? Maybe even decide to not leap at all. I promise you though that when you stay where you doing the same thing over and over again you will feel like you are going crazy. Or worse, you’ll quit altogether and then we lose a great teacher. So, in this blog, I’m going to give you some blogs that will support your leap, the formula you need to know to make sure you can do the link, and also why your schedule is so important when it comes to leaping.

Know your numbers: You need to know how much money you need to make with other income streams so that you can replace the one you are wanting to give up for your leap. I talk about this a lot inside of AGENCY whenever anyone wants to talk about quitting a full-time job or starting a new project. Before I could leave my salaried job I needed to know how much money that job was paying me and the costs of any other benefits. Then I needed to know how many in my case private clients I needed in a week to make up for that annual income. So, if you are trying to give up at $60k/year job with benefits how much is that amount. Then how many private clients or units of a product, if you are selling something, do you need to make up that income? Once you know that information you can see the light at the end of the tunnel.

Your dream needs to be in your schedule: I coach people on their ideal schedule A LOT! It’s essential that you have time in your schedule to work on the things that propel your business forward. In this blog, I discuss how to set up an ideal schedule that allows you to make time for you, your goals, and still the things that you feel you have to do.

Know where you want to leap to: so this might be obvious but often times the reason people don’t leap is they haven’t spent the time thinking about the place they want to land. This is something you need to do before you leap otherwise you are likely to go back or not leap at all because your situation won’t really change.

Trust yourself: If you can’t stop thinking about doing the thing ya gotta do the thing. And the thing that gets you to leap might not be your thing in the end. But, it might be the bridge to where you are going to go. So tell yourself you can’t make the wrong decision.

I leaped during a recession from a salaried job to teaching Pilates full time. I leaped from managing studios and leading teacher trainings to working for myself. I leaped from renting space to owning my own studio and recently we leaped from having a brick and mortar to being fully virtual. All of them scared the heck out of me. All of them I was as sure as I was nervous. All of them taught me more about myself and what I was capable of. Your first leap will scare the heck out of you. But then you start to get a leaping muscle.

The truth is your heart already knows its right, it’s your head that is worried. And for many of you reading this the truth is there really is no other choice right now but to leap. It’s also the best time. No hard feelings or hurt feelings. Covid made you do it.

Where are you wanting to leap to next?

xx~LL

PS my blog on burn out is also helpful here.

Preventing Burn Out and Overwhelm in your Fitness Business

“Do you ever have a bad day? A day that makes you question why you even do what you do?” I was asked that by a fellow Pilates teacher this week. And that question came after hearing from more than one teacher that they are overwhelmed, stuck, exhausted, and stressed out. Are you? Are you teaching more than you want but making less than you need? You’re not alone. It’s really easy when you are in a service-based business like teaching to say “yes” too often and try to be all the things to all the clients. It’s easy to put unreasonable pressure on who you should look like or what you should be saying. Let’s talk about some reason burn out happens in your business and ways you can prevent it (or at least catch it before its bad).

Here are some of the things I see teachers and studio owners do that leads to burn out and overwhelm:

  • saying ‘yes’ all the time.
  • teaching on their day off (even if its just one client).
  • marketing to everybody.
  • skipping their workout to teach a client or class
  • not charging enough (money is energy you give your clients energy that’s how they repay you).
  • not having a teaching schedule.
  • not having an ideal teaching schedule.
  • not having set time off that is off-limits for work.
  • letting clients contact them anytime and responding.
  • not upholding cancellation policies.
  • trying to market to everyone so they talk to no one and feel like no one is listening.
  • listening to too many people tell them what to do.
  • not having a community.
  • no accountability to their goals, boundaries or practice.
  • not having a consistent connection with those who support them.
  • a safe place to share what they are worried about.
  • not delegating.
  • trying to be the teacher, owner, ceo, marketer, janitor, social media expert, and website developer.
  • not firing clients who abuse the policies or are verbally or physically abusive.
  • have not taken the time to know their why and filter their goals through it. So they keep doing what everyone else is doing in the industry and wonder why it doesn’t make them happy.
  • do not have a clear list of whose opinions of them matter so then everyone’s opinion is weighted the same.
  • have a fixed and/or scarcity mindset.

I could keep going but that’s a good start. Which ones reflect where you are in your business?

Here are some things you can implement in your business or reflect on today that will help prevent burnout or at least will help you see when you’re on the road so you can catch it before you go too far down the path.

  • Learn how to say ‘let me check my calendar and get back to you.” Before you say yes to a client who isn’t already in your calendar buy yourself some time. Look at your schedule and see how much you’re already teaching that day/week. And ask yourself if that time they want is an ideal teaching time for you. If it’s not then offer them a time that is. It’s ok to say ‘no.’ It’s easier to build a schedule around what you love then it is to move people around later.
  • Know how many hours a day/week you need to teach to make the money you want to make. Think about how much you want to gross in a year and divide that by how many weeks you want to work in a year (hint its not 52..it shouldn’t be more than 48). Take the and divide it by how many days in a week (not 7) and then hours in a day. The answer is how much you should be charging. And if you’re charging that rate then all you need to do is check to make sure all your teaching hours are filled. If they are for that week then the person who wants a session needs to book next week where there is a spot.
  • Create an ideal schedule. This schedule should begin with YOU! I have a whole course on how to create your schedule and fill it here. But, to get you started you need to make sure your schedule includes your practice, your family, and your sleep and days off first. Then the amount of teaching hours that when filled = the money you want to gross in a year and then hours where you will work on your biz but not in your biz.
  • Know whose opinions of you matter and tell them! If someone criticizes you then you can see it from their perspective but remember if they are not on your list then it doesn’t get to hold the same weight as someone who is on your list. So go talk to those people. Everyone needs a community, accountability a place to go, and share what’s on their heart and mind. To get feedback and support. It’s literally why I created my online coaching group AGENCY.
  • Keep your practice up! Whether it’s with some on-demand platform or hopefully someone else teaching you and seeing you. If you lose your practice time to your work you will eventually resent your clients. But it’s not their fault. You’re the one that didn’t uphold your boundaries.
  • Make notes in your calendar when you are feeling less than optimal. Notice if there is a pattern. I know if I don’t take off 3-4 days in a row every 4-6 weeks on top of my regular 2 days off a week I will start to feel like I’m running on steam. And if I push through…it just means I’ll need more time off or I’ll get sick.
  • Know the signs (it’ll take a few bouts) or ask those around you to tell you some things they noticed about you before your burn out happened so that you can start to see and recognize that you are going down a path to be overwhelmed, have an anxiety attack, feel like you’re so burnt out you have to take off time or worse…consider quitting.
  • have cancellation policies and systems in place for scheduling and canceling so that you’re not always available. And uphold them.
  • Remember that people are just being themselves but that doesn’t mean you have to let them walk all over you or be an energy vampire. You need to figure out what you need to be your self and have energy afterward. Then create the boundaries around this an uphold them.

There are plenty more including hiring and delegating but let’s start with those. Which ones will you implement first? Side note: Don’t try to implement 5 of these at once. That will just overwhelm you more. Pick one or two to implement then one or two more until you’ve got your business working for you.

One more thing, just because you have your perfect work schedule, policies, the ideal client, and charge your worth doesn’t mean you won’t have a bad day or feel overwhelmed. These things simply help you have fewer of them, feel in control and reveal when one is coming. And, sometimes bad days or overwhelmed weeks reveal to us where we need to make changes. When I have them now its because I am doing a role in my business that is not the role I want to play. This requires me to make some new changes, maybe bring on another team member or hire someone to do some things that don’t need to be done by me.

But, if you do all focus on teaching your ideal schedule, upholding your policies and boundaries, and are clear on your why you’ll be able to take pauses, breaks, see possibility and potential on those days when you’re wondering “why am I doing this?” It’s more productive.

Let me know if you need support in creating policies, raising rates, firing clients, and more. Always here to help you do more of what you love.

xx~LL

Tips for Becoming Known Online

When you first started teaching you may not have had the goal of being known online. In fact, it’s only pretty recent that almost ANYONE could have their own digital products and be like the fitness dvd mavens anywhere in the world without being discovered by “as seen on tv.” But, now, due to social media, the growth and demand of online platforms and CV19 putting most of us out of our studios and offices and into our home-work and workout spaces online you might be desiring to explore being known online. How do you do that though? Is it even possible to become known online since everyone is online? Is there room for you? And, should you do it? Well, let’s talk about it!

A few years ago I launched my course “Becoming Known.” It was a three-part series. The first was all about becoming known in your community. The second two had a lot to do with what you needed to do on your website to help support the in real life community work you were doing. All the tips in these courses still apply. And, much of them can be translated to becoming known online. Make sure you watch my course and check out Blogging and Vlogging as well as “The Client Journey.”  And then add in the tips below.

Let’s talk about what else you need to do to become known online.

  1. Who are you wanting to lead in the online world? I know you think you are for anyone but you’ll get lost in the social media channels and the online world if you try to be for everyone. All my online products that were not tailored to a specific audience fell on deaf ears. But, the moment I got specific about WHO the product was for they sold. I know it’s scary but in the beginning, especially you HAVE to get super clear on WHO you want to follow, like, and buy from you.
  2. What do they NEED? People buy what they need help with. They buy what helps them escape “pain.” Pain can be physical and literal or it can be something that makes them feel better about who they are and what they do. People buy what they need or what they feel they need. You need to know this answer so you can create products and offerings that help solve what’s on their mind.
  3. How do you help them? If you can’t articulate this then it’ll be pretty hard to get known. Because how you help your people is literally what you are going to get known for. And, you want to get as CLEAR as you can on this. Super specific. I know, it’s going to be hard. Truthfully you might not have the answer to this right now. When I first started AGENCY I didn’t have the full clarity about how we help people. But as I kept talking about it and building it the clarity came. So don’t be afraid to get started and try things out to get the words out of your head and online.
  4. Patience and Consistency. You are going to have to practice both of these because you won’t likely go “viral” overnight. And, if you did (yay) but sustaining that is tricky. It’s better to start where you are, get the clarity and consistency going so that your people help you become known because they are superfans and not lukewarm followers.
  5. Read Story Brand.
  6. Yes, you need a website.
  7. Pick a social platform and go all in! I’m often asked which one. Do the one you love and be consistent on it. People need to hear about you at least 7-17x before they will buy from you. So, consistency wins always.
  8. Be a whole human. I know you just want to talk about what you LOVE to talk about. But, your people nowadays want to know ALL about you. So be honest with them. Share your favorite foods, your family, and your routine.
  9. Pick your lane. Sure every idea has pretty much been done. But not by you. So, what uniqueness do you bring to the idea? And how can you show up in that space as you? What do you bring to the room? Go all in on that and then as you grow your products and offerings can grow.
  10. Time management. This is key! Most of us don’t have all the time in the world. Even during quarantine to spend on all the things to launch your online products. So, grab a timer. And time block how much you’ll spend on social, content creation, your life, your other job etc. When the timer goes off its time to move on.
  11. Remember your WHY. There are going to be days or weeks when you doubt what you are doing. If anyone likes it, wants it, cares about it. And, the motivation behind you wanting to become known online will be key to keeping you going when the “going gets tough.”
  12. Start where you are. I know you want to be known online but the people who know like and trust you in your community are not in a bubble. They have friends in far and away places. So, take those local superfans and have them help you get to where you want to go.

I can go on and on and I will in my coaching calls and AGENCY group and someday another course. But, until then please remember that everything that brought you to here will be a great foundation for where you want to grow. So, take what people say they LOVE about you, take your purpose for being on this planet and show people how its the key to what they are looking for. Be bold. Be brave. Show up! Consistently. And, try to have fun! It’s a journey my friends.

xx~LL

PS we are kicking off our AGENCY MINI program on July 29th AEST and in this 7-day program we can help you get your online knowness questions answered. Snag your spot here.

How to Quit a Client, Studio, Schedule and Make Your Leap

Feeling like you should downsize your studio, schedule or client list is normal. Desiring to work on your business instead of in your business should always be your goal. I get asked often “How did you go out on your own?” “How did you open your own studio?” “Why did you move your studio?” All these questions have one topic in common. “How do you make the leap?

The leap in your business is going to be scary. Let’s get that out of the way. But, the longer you avoid taking the leap that you need to make the harder it will be, and the worse it will feel. And also, the more likely you are to burn out and think about quitting teaching altogether.

So, if you are a teacher thinking about going out on your own keep reading. If you’re a studio owner wondering if you should downsize, upsize, go from having independent contractors to employees or moving your studio at home keep reading.

A leap can also be a switch, a shift, a change of plans. And yes people will wonder if you’re a bit crazy. Some people will not be shocked at all. And others will be inspired. Why? Because only you will know what is right for you. And you must teach the way you are called to teach. Oh, and that might change as you grow along the way. But, if you’re charging based on your goals and clear on your vision I promise that more leaps will be in your future and it gets easier to leap.

First ask yourself what you want for your future? Who is in it? Where do you live? What do you do each day? Pick a date in the future and get clarity around your day to day. This will be your filter. And, you’ll want to do this often. Because you’ll reach the date of the vision and you’ll need another future one.

Second, what in your business are you wanting to stop doing?

How much money does that bring you?

How much time is that?

Third, what is it that you want to be doing with that time? How much will you need to charge/work to replace the income of the thing you’re wanting to stop?

When you know how much you need to do/have to make the switch it becomes more real, more possible, and more tangible.

When I wanted to leave managing studios I figured out how much money I would be giving up when I let go of that job. I figured out how many hours of private clients that would be and the amount of time that would equal. I could replace that income I was getting in 30+ hours a week of work with 17 hours of privates. I figured I could add 8 hours to my current schedule but once those were full I would have to make the leap. Make the leap 9 hours shy of what I needed to replace the income. Yes, that was scary but I was about to gain 30 hours of time to go and find those other 9 hours of clients.

When I wanted to open my own personal studio I looked at how much I was paying in rent and then searched for a space that was close to my average rent. Yes, I had to buy my own equipment and take on the other bills for owning my own space. But, I saved on time spent figuring out if I could teach at this time or that time. I didn’t have to ask when I could film anymore and I could have days off instead of filming on days off because that was the only time that was available. Leap!

When CV19 happened and I lost all my workshops for 2020, my elderly clients passed on virtual I did what I told you above. I figured out how much money that was. I wrote down all the things I LOVE to do when I am working. I figured in how much of the things I loved doing I needed to remake that revenue. And then I leapt.

If you are wanting to quit teaching mornings, classes, running a studio or want to open your own you can! Wherever you are in this world, whatever your dream you will have to make a leap. And, it won’t be easy. But, you can do it smartly and have more confidence when you go and do it. Even if there are those people that question the leap you are making.

So, whatever you are thinking of doing there is a way to build a bridge to allow you space to successfully leap. What leap are you wanting to make?

xx~LL

Why You Need a Reopening Plan Too

As communities all over the world begin to open up we are all taking the time to get to know more about what we can and cannot do in our businesses than probably EVER before. And, while I know you are eager to get back to your studio, clients, and figuring out how to have classes I think it is super imperative that YOU yourself have a reopening plan. Have you taken the time to make sure you are keeping the parts of quarantine that you loved and not bringing in parts of your old life that you didn’t enjoy?

  1. Your Schedule: Now is the time to truly dial this in. If you have found that you no longer want to teach mornings as you plan your reopen how can you keep your mornings for you? Do you have space in your day for your workout, marketing, meditation? You can blame all changes to the schedule on CV19. And, if you need to you can always add things back in but taking things away will be harder later than it is now. So, put your dream schedule together! Here is a course on how to fill it when you do.
  2. Your Offerings: If pre CV19 you were teaching classes but you prefer privates how can you reassess your offerings and only offer privates? Or, if you have been loving teaching virtual do you really need to go back into the studio? What about the size of the packages you offer? Do you need all of those? How can you make your life simpler and your business work for you?
  3. Your clients: Do you want all of them back? Yep, I said it. Sometimes we keep clients around because they have been with us for a long time. Or, they are sort of consistent. But, if they drain you to teach, or are always nagging you about prices, times, wanting to move their session around do you need to reopen with them?
  4. Your Self Care: This may be the MOST important thing I need to you plan and consider during this time. After talking with many teachers who have already been able to open one thing that they are finding is that yes there is excitement and gratitude but there is also fear, stress, and extra cleaning to do. So, while you may have taught 4-5 hours in a row before CV19 you may now feel tired or drained after just 3. As teachers we hold so much space for our clients already. This reentry includes even more. Go slower than you may think. Remember, you can always add things back in. But, give yourself space to see how you feel getting back into the studio.

Some tips for Self Care when you can’t do the normal self care rewards like massages, spa treatments etc:

  1. Make more time for meditation.
  2. Have a fun book to read
  3. Turn your phone off.
  4. Thera gun massages
  5. A buddy you can call and share how your day was without having to filter.
  6. A Routine!
  7. A therapist. Side note I think Therapy needs a rebranding. You can get one on Betterhelp that you can do a call or text as you need.
  8. Uplifting podcasts while going for a walk.
  9. Your regular practice.
  10. Eating healthy
  11. Crafting
  12. Cooking (not just for others but for fun)!
  13. Boundaries!
  14. Morning pages
  15. insert your favorite thing here

Self-care is not a reward for hitting a goal. It shouldn’t be at least. It is a total necessity. And, as you start to reopen and your clients come back and they are super excited to see you, bummed about the changes, and you have more cleaning and listening to do it is extremely necessary that YOU take the time to create your own reopen strategy. When you will work and when you won’t. Who you’ll teach and who you won’t. And what you truly want to be doing.

What will you make sure you put in your weekly schedule to ensure that you are taken care of?

xx~LL

 

5 Ways to Use This “Time” to Grow

Tired of calling this the “new normal?” Yeah, me too! But, alas here we are. A new normal for our lives, business and the hours in between. In almost every corner of the world, you have been in “shelter at home” for at least a week if not longer. You may be teaching virtually, struggling to teach virtually, feeling grief, depression, anxiety or worry. All are normal. But, at its integral for your mental health and future that you find a way to move through these feelings and get proactive. Here are 5 ways to use this time to more than “get through” this time. You could even grow!

Books: I know reading isn’t a very unique use of time but let’s get super honest. When’s the last time you had the time to read for business or pleasure? Ok, that’s what I thought. Here are some books that I have always promoted and a few new ones I am loving.

  • Traction– a biz book but super great for right now. Basically learn how to do a 1-page business plan that helps you know what to do when to do it and even how to hire to make it happen.
  • Inquire Within– a spoken word poetry book that will get you thinking.
  • Braving the Wilderness– Brene Brown is epic and while this book came out a couple of years ago it’s thesis is as important now as ever. We must be out there listening, and bring communities together.
  • Building a Story Brand– I tell everyone I coach or who is in AGENCY to read this book and follow the steps.
  • The 4 Agreements– even if you’ve read it. Re-read it! It’s that good!

E-learning: Now is the time to take that course you’ve signed up for, to get ahead in your online CEC’s. To learn something new. Maybe you want to hand letter or learn how to write a good blog! Pick something and put time in your calendar to login and press play.

  • Skillshare: I’m not affiliated with them but I’ve heard amazing things. You can learn animation, or how to write business info! Why not? They’ve got a free trial and you’ve got at least another month so what if you binged out on that trial?
  • Pilates Business courses: shameful plug but seriously, you’ve said you wanted to learn how to write a newsletter or blog or finally get your website together. We have tons of courses including how to teach multi-level classes, doing video, virtual teaching and more.
  • Chris Harders Money Course: Chris and his wife Lori are biz coaches for Brad and I and they are having a sale on his money mindset course. If you’ve got money mindset issues (aka you think you don’t have any or can’t) take this course.

Podcasts: I’m obsessed with podcasts but during this time I have intentionally looked up some podcasts that help me focus on the future or make me laugh.

  • Staying In
  • For the Love of Money
  • Earn Your Happy
  • Oprah Super Soul Sundays (I mean we all need a little Oprah)
  • Lovett or Leavit (political comedy)
  • Hall of Shame (sports but funny AF)
  • Hysteria (female lead political and life commentary podcast)

Workout! : You want your clients to go virtual. You should too! What if you got out of this “time” in better health than you went in it? I swear I’m feeling as in shape as when I was in “the work” with Jay Grimes and my original apprenticeship!

  • Schedule facetime workouts with friends. Catch up and workout together at the same time.
  • Online Pilates Classes: another shameful plug but hey you get online community with this one too! Also, of course my friends at PilatesAnytime.com you get 30 days free with LLOGAN.
  • Live Pop Ups: if accountability is what you need join me for a live pop up and stay for the virtual community hang.
  • Try new workouts online. Maybe you do a virtual couch to 5k, 30-day challenge with a barre, hit or fitness instructor.
  • Go for a walk! Wear a mask but get your move one. I’m aiming for 12-15k steps a day!

Goal Set: I know it’s hard to think about the future when we don’t know how long this will last. But, the truth is if you’re healthy, you should be using this time to think about what you want to be doing when this is over. Was there something on your list for “when you had time?” If you’re out of work but can’t file for one of the government loans or unemployment what can you do now to never be in this situation again?

It’s easy to think “why is this happening to me?” But, after week 2 or 3 of being in this “new normal,’  your clients and future clients need you to show up. They need you to step up. They need you to be a keystone in their ground-hog day.

Maybe you were teaching group classes all over town but you wish you had a home studio? Now is the time to snag some equipment from studios that might have extra. Maybe you own a studio but have always wished to work from home? Now is the time to figure out your options for downsizing. Maybe you always wanted to have more people in a class but your space only allowed for 4 people. Now is the time to sell out your virtual classes so in the future you can have people who are in person and people who are virtual. Oh yeah, Pilates, Pelaton style!

Whatever you decide to do with your time remember things can happen to you, for you or with you. I got that from one of my AGENCY members Instagrams. I like to think that everything, even the “bad” things are happening for me. And, as long as we are healthy and able to dream we better dream big and take action.

So, what will you do with this time?

xx~LL

When Your Business Goals Go Out the Window

As CV19 spreads across the planet and fear of the unknown rises it can feel even harder than usual to run your business. And, you might be looking at canceling plans of workshops, retreats or events that you have been planning for a year. Or, wondering if you should? And, its frustrating because you were on track to hit your goals, level up your business, you had just been getting your systems in place. So, what do you do when LIFE gets in the way of your best-laid plans?

Be Proactive! I wrote about the Circle of Concern vs the Circle of Influence in my online coaching group AGENCY: “Proactive people focus their efforts on their Circle of Influence. They work on the things they can do something about: health, children, problems at work. Reactive people focus their efforts in the Circle of Concern. things over which they have little or no control: The national debt, terrorism, or the weather. “In times like these, it is easy to let the Circle of concern rule our daily lives, our goals, or more. I’m not gonna lie. With all that is happening my daily positivity, focus on the circle of influence life has been challenged.

Spend More Time Focusing on What YOU CAN DO. This will also help your clients mindset too. But, these past two weeks as one of my events was on, then off, then on, then off but maybe on, then on, then off but with an option. The best I felt was when I had a plan. The in-between is torture. Make a decision, take action. You’re not a brain surgeon, if it doesn’t work you can do something else. You can try the other thing.

Your goals are not RUINED: I think it’s truly important to not think “its over!!!” It’s not over until it is. Until you choose for it to be over. We live in a time where there are infinite options and a lot of things can be trialed for free or relatively low cost. So, look at what you wanted to do. Why did you want to do it? What was the result you wanted? The feeling? Do you still want it? If so then let’s make a new plan? Maybe we need new dates? Maybe that allows you to clarify your marketing, your client avatar or your offering? Maybe you get to work on a future goal sooner! I know it’s hard to stomach and a bit frustrating to hear but everything really does happen for a reason! I wrote about this story on Instagram the other day. But, my wedding venue was canceled 5 weeks before the wedding! We still had a wedding and the venue we had was the coolest!!! Our wedding was even published!

Take a moment to reassess. What can you do today, tomorrow and this week? What has to be postponed until ____ date. Fill that date in and set a reminder. Don’t be afraid to go against the grain. Or, with it! I’ve been doing virtual sessions for quite some time. And, while I never offered them to my in-person clients while I was in Cambodia hearing that offices were closing and schools were closing in my town and my meditation place was doing all classes for the rest of March virtually.  I offered all my in-person clients the same virtual sessions. All of them in the past might not have been interested but they are this week! And super appreciative of it.

Grab the list of things you were going to do “when you have time.”  You know that list of things you keep putting off until “you have time.” Well, now you likely do. Take advantage of this. Sure, you might feel like you want to binge out on Netflix, Hulu etc. And, I’m not saying don’t. But, that ideal work schedule you’ve wanted or already had…keep it! Use the “free time” to do get ahead in your blogs, social media content, newsletters, etc.

Remember You Will Get Through This. And when you do how do you want to feel. Did you know that during the 2008/9 recession the fitness industry didn’t suffer like everything else. Zumba took off and so did so many other boutique studios. Yep! It’s true. So, you can use this time to think that the world or virus is against you. Or, you can use it as a time to GSD! Get stuff done. What do you want to have done, where do you want to be when they have things “under control.”

The reality is my friend you never had full control over your goals. You just thought you did. We all only have the time right now, and the control of how we react to everything that is happening. So, you can worry about things you cannot handle. Or, you can focus on the things you can affect. Like your family, friends and your local community.

I’ve have received so many emails from companies about things they are doing to help during this time. One food delivery company told me she can deliver during this time so not to worry if the stores are empty! The meditation studio moving virtually actually allows me to go almost daily now. Zoom is working with schools to help them offer virtual classes. This is a time when we can all come together and offer what we can.

Maybe you have been wanting your mat classes to fill and now they are dwindling. Move them to online and I bet you get people from all over your town who couldn’t make it in time. If you’re wanting help going virtual I am leading a call on this inside AGENCY there will be replay for members.

Get support! Seriously, its really easy to feel like you are alone. That no one really understands. To worry you’re going to lose everything and no one gets it. My online coaching community does have a few spots available right now and they want you in it. We are stronger together.

Lastly, your goals are only out the window if you open that window and let them fly off without you. It’s your life, it’s your decision. Action is the antidote to fear and clarity comes from action. So, what action will you take?

xx~LL

How to Make Room For New Offerings, Opportunities and Income Streams

When your schedule already feels full it can feel impossible to work on a new goal. You want to start teaching a new class, offer a workshop or lead a retreat but you barely have time to do the admin of your business. You’re tired of saying “when I have time.” Or, “if I wasn’t so busy I’d be doing…” And, you’re feeling stuck, frustrated or anxious because you’re feeling called to grow and your schedule doesn’t have any more room for what’s next. Sound like you?

I hear ya. I too have tried to use the excuse “I’m too busy.” When it came to why I wasn’t working on one of my goals.

And, sure, I am busy. I was busy. And I’ll likely be busy tomorrow.

We are all busy. But being busy isn’t an excuse for not doing the thing you want.

It’s likely fear.

And that’s ok.

It also might be limiting beliefs that you can be the person to do what it is you want to do.

Or, maybe you’re waiting for it to be “ready.”

But, truth, if you’re wanting to add a new offering, or create a new income stream, or be able to take on a potential opportunity you will make the time.

And, creating space for what you want is the way to getting what you want.

So, how do you do that?

One of my members of AGENCY asked: “How do I make room to offer workshops when my schedule is already full?”

Here’s how to make room for new offerings, opportunities, and income streams

  1. You need to get out of your own way. Know the big picture but don’t get stuck there. You only need to know the first next step.
  2. Practice a schedule that prioritizes working on things that will move the nerd forward in your business. You can check out my blog on “Rocks, Pebbles, sand theory.”
  3. Take messy action. Don’t make it “perfect.” There is no such thing anyways. Do the thing as best ya can and learn from it. There is no such thing as failure, there is only feedback.
  4. Find accountability and support. In my coaching group AGENCY members post their goals. This helps them get support, ideas and a biggie, accountability!
  5. Set a deadline. You may miss it but a deadline forces you to take action.
  6. Do it scared. I’m scared most of the time. You can’t control anything. All you can control is what actions you take and then the rest will fall as it may.
  7. Delegate! If you know your numbers then you know how much you can pay someone to do work for you that doesn’t bring you joy, doesn’t bring you money and costs you less than what you make to pay them to do it. I do all my copy my friend but I don’t schedule any of my newsletters. I film all the tutorials but I don’t edit or schedule any of them. It costs me 1/4th of what I charge for an hour to pay someone else to do that work. More tips on hiring here.
  8. Things will take as long as you let it. If you give yourself 20 min to do something you’d be amazed at what you can get done. Give it an hour and it’ll take an hour. So, don’t wait for time. Try to do the thing in the few moments you have and see what you can get done.
  9. Done is better than perfect.

If you follow these tips I can guarantee you’ll learn more about what you want, you’ll see possibilities for the path, you’ll learn a ton about yourself and you keep doing it a year from now you’ll see those new offerings, income streams or opportunities coming to fruition.

It’s easy to look at someone else’s success and think “it was so easy for them.” Or, “they’re lucky.” But the truth is that person just started working on their thing one day at a time. One scared moment at a time. And, you can too!

So, what are you waiting for?

xx~LL

PS here is a course on creating more income streams if that idea intrigues you!

Create More Time in Your Day

Count how many times you say “I don’t have time,” or, “I’m too busy” in a day. How often do you feel like your to-do list grows and you have no idea how because you’re been working all day and are exhausted? Yeah, I know, it’s a lot. You got into teaching because you love it. But, the more you teach the less time you have for you, your practice, and it feels like you’re always saying you’re tired, busy and hoping to get to something to tomorrow. Routines in your morning, day and night can help this circle of stress and lack of time disappear. If you’re ready to create time keep reading.

There are plenty of studies that show how much routines benefit our lives. Even Steve Jobs was so notorious for his routines that many CEO’s copied his thinking it would help them create companies as big as Apple. I had always loved a morning routine but then one day I heard about night routines when I listened to an interview Ariana Huffington did while promoting her book. She said that by having a sleep routine helps prepare our bodies for rest. This sort of routine was a little harder for me to figure out because it was so easy to skip the routine one night or change it up a bit. I mean, we all know about trying to get one last thing done. Or, getting more sleep tomorrow.

But, one day after being consistent with both my morning and night routines. The proverbial sh*t hit the fan and I was so happy to have my routine. Because they really helped me feel in control. And, slowly after time, I realized my routines were allowing me to create time. Wouldn’t you like to create time?

We have to make thousands of decisions every single day. By creating routines, both morning and night, you eliminate these daily decisions that are often repetitive. And allow yourself to have better decision making power later in the day when you’re working on your business, deciding what to create, post, say yes or no to. If your brain is having to make every decision from the time you wake up to the time you go to bed you’re definitely going to feel more than exhausted. And, worse, you’ll likely miss out on opportunities to propel your business forward.

My routines have changed over time. At first, I didn’t know much about what I would need in my routine to help my day be more productive. So, I tried out different ideas for a while until I figured out what worked the best for me. And, even recently I added something new to my morning routine. So, as I share my routines below remember that this has been a work in progress. You will want and need to figure out what works the very best for you. But, feel free to try these out and make them your own. I also added some suggestions for creating routines below.

Morning

Monday-Friday

  • wake up between 4:15 am-4:45 am and drink a large glass of water
  • Run my dog Bayon 3ish miles often with my neighbor
  • Get coffee and say hi to the baristas (this makes me feel like I live in a neighborhood).
  • Make Brad french press coffee feed Bayon his special breakfast
  • Say my gratitudes out loud while holding Gaia in the kitchen
  • (NEW) Ask Gaia and the universe some questions that “I wonder….?”
  • Go to HIIT or do my Pilates workout.

Weekends

  • wake up between 5:15-6am walk get a coffee and walk Bayon around our neighborhood.
  • Saturdays I call another female biz owner and we talk about what’s going on in our lives, businesses and what we are excited about. Sundays talk to a family member.
  • Saturdays my neighbor and I attend HIIT classes and get a yummy breakfast before enjoying a day off. Sundays I go into work. Before workouts or work the above routine still applies.

During workdays, my schedule is very consistent. I know when I am teaching and when I am doing marketing, content creation, meditation, and email. This makes it easier to know when I will get to “that thing” when someone needs it. I am super protective of my time blocks. They allow me to “drop-in” to writing, meditating and teaching much faster because I know when I am doing what.

Evenings:

  • after dinner another glass of water
  • write down anything that is on my mind to get done the next day (these things often come closer to the evening).
  • shower, face wash, brush teeth.
  • Read for a few minutes (nothing that requires much thought) considering a mediation here instead so I may be testing this.
  • Turn a sleep story on.
  • Asleep between 9:30-10ish pm.

Here are some resources for you to try out ideas for your own routines:

  1. Daily Routine tip
  2. Intention Routine building 
  3. Morning and Night Routines

If you could get back more of your decision making powers what would you do? Maybe you’d have more time for your own practice? Or, maybe you’ll finally get to those blogs or newsletters you’ve been wanting to do?

Your life is too good to let it be ruled by what work you didn’t get done. And, your business should be working for you and not you working for it. The start of creating the dream work schedule or even an ideal work schedule comes from your ability to have boundaries around when you will and won’t teach. And that muscle gets stronger by practicing a routine.

What routines do you keep and how do they help you?

I’d love to hear about your routines in the comments below.

xx~LL


PS. I credit my routines to my lack of jet lag when I travel to teach workshops and retreats in this blog.

Your Fears are Costing You Money and More

If you let fear run the show it will kill your business. Your fear of losing clients is the worst fear you could have. There are several fears in life that we all face. But, if you let your fear run your business it will…right into the ground. Recently during a coaching session, one of my clients discovered her fear of losing clients caused her to lose $6,000 in uncharged late cancels. What is your fear costing you?

There are people who fear success, rejections, loss, responsibility and failure. If I am not careful my fear of success can hold me back. For most Pilates instructors and studio owners I find its the fear of loss that costs them the most money and often their businesses. Second in line would be their fear of rejection.

Don’t believe me…when is the last time you:

-Raise your rates?
-Changed your schedule?
-Enforced your policies?
-Told a client they were inappropriate?

Your business can survive on a few clients and you overworking. It can. But, if you want your business to thrive. To work for you instead of the other way around.

But, the difference between thriving and barely surviving is where you make decisions from.

If you make decisions from your fear of loss you won’t do what you KNOW you need to do. And, you will find evidence to prove yourself correct. Our brains search for evidence to prove ourselves correct.

It’s not going to be easy. It’s going to be tough. It’s going to be a battle. But, you need to make those changes now so that by the end of this year you can be living in the fruits of those changes.

Challenge for you:
What changes have you avoided making?
What if you made those changes this week?
What is the worst-case scenario?
Do you really think that will happen?
I mean, really? ALL YOUR CLIENTS WILL QUIT?

People do not like change. You make their life better. And, even if they do quit because you raise your rates, changed your schedule or moved locations its ok. They’ve opened up space for clients who will pay your rates, workout when you want to teach and where.

Go ahead, look for evidence to prove that idea true. You’ll find it!

Post in the comments below what changes you will make.

Ditch that fear! There isn’t room for it in your goals.

xx~LL

5 Things You Need to Make Changes In Your Businesses

Making changes to your business is never easy. How do you know what to do first? You’ve got bigger goals for your business but it can be hard to know what to do when you’re in it. And, scary when you feel like you need to make big changes to get what you want. No matter where you want to go in your business you need to have these 5 things to make your magic happen.

  1. How much do You want to make? Your goals don’t need to be only about money. But, it’s important to make sure your business is paying more than your bills so that you can stay in business. Also, find out what your hourly rate is. This will be key for #4.
  2. Get super clear about who you want to teach, when you want to teach and where.
  3. A website that shares #2 and takes clients on a journey towards choosing you. If you don’t have a mobile-friendly website then check out this course. If you do, then take yours to the next level with this course.
  4. Help! You don’t have to hire a full-time assistant straight out of the gate. But, getting clear on your strengths and hiring people to do things that do not bring you joy or money is key to creating more of you and getting more done. You don’t need to be the person to do things like grocery shop, research or make changes to your website. Yes, hiring people costs money but remember the answer from #1. Anyone that you have do work that doesn’t need to be done by you is saving you money.
  5. Support! Whether it be a business partner, family member, coach or accountability partner you can only go so far on your own. Which is why I created my online coaching group. To help teachers and studio owners get advice, ideas, unstuck, feel empowered and more. Who is in your corner?

I’d love to hear which of these things you feel you have in place and which things you need to get in place in the comments below. You don’t need to wait until you’re ready to make your moves. In fact, who knows when you will feel ready. A little secret, I never feel ready for anything I do.

xx~LL

What Changes Can You Make to Up-level Your Business

Your business changes all the time. Even if you don’t like change, the people who engage with your business and the businesses you use change. It’s important that you’re in charge of your business and how your clients, or for studio owners, employees/renters engage with it. If you find yourself complaining about something more than once it’s a sign that you need to make some changes in your business.

I love facing complaints head-on. I wrote about some of my favorite complaints in a recent blog post and I think it’s key for your business to grow to listen to your complaints, the clients and others to see where you can make changes. 

Side note: Just because clients or others in your business complain doesn’t mean you need to make changes. You can’t please everyone. But, sometimes a tweak here and there can make your inbox lighter!

Looking at your schedule what do you find yourself complaining about? Is there a time slot you dread teaching? A client that drains your energy?

Write down all the things that you wish were different in your business.

How long have you been compiling about these things?

What if you did change them? What could happen?

Take one complaint this week and try to make adjustments in your business to get to the other side of it.

If you’re struggling with how to ditch these complaints know you are not alone. It’s really hard to figure out what to do when you’re in it. Which is why I offer coaching calls and my online coaching group AGENCY. After you have written your list if you want a second set of eyes and some ideas on what to do next then let’s chat. Comment below with what changes you wish you could make or contact me here.

xx~LL