Preventing Burn Out and Overwhelm in your Fitness Business

“Do you ever have a bad day? A day that makes you question why you even do what you do?” I was asked that by a fellow Pilates teacher this week. And that question came after hearing from more than one teacher that they are overwhelmed, stuck, exhausted, and stressed out. Are you? Are you teaching more than you want but making less than you need? You’re not alone. It’s really easy when you are in a service-based business like teaching to say “yes” too often and try to be all the things to all the clients. It’s easy to put unreasonable pressure on who you should look like or what you should be saying. Let’s talk about some reason burn out happens in your business and ways you can prevent it (or at least catch it before its bad).

Here are some of the things I see teachers and studio owners do that leads to burn out and overwhelm:

  • saying ‘yes’ all the time.
  • teaching on their day off (even if its just one client).
  • marketing to everybody.
  • skipping their workout to teach a client or class
  • not charging enough (money is energy you give your clients energy that’s how they repay you).
  • not having a teaching schedule.
  • not having an ideal teaching schedule.
  • not having set time off that is off-limits for work.
  • letting clients contact them anytime and responding.
  • not upholding cancellation policies.
  • trying to market to everyone so they talk to no one and feel like no one is listening.
  • listening to too many people tell them what to do.
  • not having a community.
  • no accountability to their goals, boundaries or practice.
  • not having a consistent connection with those who support them.
  • a safe place to share what they are worried about.
  • not delegating.
  • trying to be the teacher, owner, ceo, marketer, janitor, social media expert, and website developer.
  • not firing clients who abuse the policies or are verbally or physically abusive.
  • have not taken the time to know their why and filter their goals through it. So they keep doing what everyone else is doing in the industry and wonder why it doesn’t make them happy.
  • do not have a clear list of whose opinions of them matter so then everyone’s opinion is weighted the same.
  • have a fixed and/or scarcity mindset.

I could keep going but that’s a good start. Which ones reflect where you are in your business?

Here are some things you can implement in your business or reflect on today that will help prevent burnout or at least will help you see when you’re on the road so you can catch it before you go too far down the path.

  • Learn how to say ‘let me check my calendar and get back to you.” Before you say yes to a client who isn’t already in your calendar buy yourself some time. Look at your schedule and see how much you’re already teaching that day/week. And ask yourself if that time they want is an ideal teaching time for you. If it’s not then offer them a time that is. It’s ok to say ‘no.’ It’s easier to build a schedule around what you love then it is to move people around later.
  • Know how many hours a day/week you need to teach to make the money you want to make. Think about how much you want to gross in a year and divide that by how many weeks you want to work in a year (hint its not 52..it shouldn’t be more than 48). Take the and divide it by how many days in a week (not 7) and then hours in a day. The answer is how much you should be charging. And if you’re charging that rate then all you need to do is check to make sure all your teaching hours are filled. If they are for that week then the person who wants a session needs to book next week where there is a spot.
  • Create an ideal schedule. This schedule should begin with YOU! I have a whole course on how to create your schedule and fill it here. But, to get you started you need to make sure your schedule includes your practice, your family, and your sleep and days off first. Then the amount of teaching hours that when filled = the money you want to gross in a year and then hours where you will work on your biz but not in your biz.
  • Know whose opinions of you matter and tell them! If someone criticizes you then you can see it from their perspective but remember if they are not on your list then it doesn’t get to hold the same weight as someone who is on your list. So go talk to those people. Everyone needs a community, accountability a place to go, and share what’s on their heart and mind. To get feedback and support. It’s literally why I created my online coaching group AGENCY.
  • Keep your practice up! Whether it’s with some on-demand platform or hopefully someone else teaching you and seeing you. If you lose your practice time to your work you will eventually resent your clients. But it’s not their fault. You’re the one that didn’t uphold your boundaries.
  • Make notes in your calendar when you are feeling less than optimal. Notice if there is a pattern. I know if I don’t take off 3-4 days in a row every 4-6 weeks on top of my regular 2 days off a week I will start to feel like I’m running on steam. And if I push through…it just means I’ll need more time off or I’ll get sick.
  • Know the signs (it’ll take a few bouts) or ask those around you to tell you some things they noticed about you before your burn out happened so that you can start to see and recognize that you are going down a path to be overwhelmed, have an anxiety attack, feel like you’re so burnt out you have to take off time or worse…consider quitting.
  • have cancellation policies and systems in place for scheduling and canceling so that you’re not always available. And uphold them.
  • Remember that people are just being themselves but that doesn’t mean you have to let them walk all over you or be an energy vampire. You need to figure out what you need to be your self and have energy afterward. Then create the boundaries around this an uphold them.

There are plenty more including hiring and delegating but let’s start with those. Which ones will you implement first? Side note: Don’t try to implement 5 of these at once. That will just overwhelm you more. Pick one or two to implement then one or two more until you’ve got your business working for you.

One more thing, just because you have your perfect work schedule, policies, the ideal client, and charge your worth doesn’t mean you won’t have a bad day or feel overwhelmed. These things simply help you have fewer of them, feel in control and reveal when one is coming. And, sometimes bad days or overwhelmed weeks reveal to us where we need to make changes. When I have them now its because I am doing a role in my business that is not the role I want to play. This requires me to make some new changes, maybe bring on another team member or hire someone to do some things that don’t need to be done by me.

But, if you do all focus on teaching your ideal schedule, upholding your policies and boundaries, and are clear on your why you’ll be able to take pauses, breaks, see possibility and potential on those days when you’re wondering “why am I doing this?” It’s more productive.

Let me know if you need support in creating policies, raising rates, firing clients, and more. Always here to help you do more of what you love.

xx~LL

How Much Should You Charge For Virtual Sessions?

Like it or Loathe it online teaching is here in full force. Studios across the world are closed or in limited operation these days due to CV19 and if you’re in a position like me it’s indefinitely closed. And, now you’re faced with either going online or not teaching at all. Teaching is your gift, your outlet, your dream and for almost all of us our livelihood. So, how much do you charge when you go from in-person sessions to Zoom, Skype, etc sessions?

For those of you who have been reading my blogs for some time, following me on IG and are in my AGENCY group you know how adamant I am about knowing your numbers. Knowing how much to charge for your offerings in general. This time may feel different in the world but the difference in how the world feels does not mean you throw your numbers out the window. Or, that you need to charge what everyone else is charging. Or, discount yourself. To know how much to charge you need to know your numbers. Here’s how to figure out yours:

How much do you want to gross in a year?

How many weeks a year will you realistically work?

How many days a week will you work?

How many hours in a day?

Take your annual gross divide it by the weeks you’ll work, divide that by the days you’ll work and then divide that by the hours in a day. The answer is the lowest you can go for your hourly rate.

So, how much do you charge for your virtual sessions? The amount you got above is a good starting point.

It’s also the starting point for IRL sessions. I know you’re thinking everyone is doing all these free lives and offering deep discounts. But, when you start teaching virtually and your clients start taking virtually you all will see and feel that virtual is anything “less” than real life. In fact, it’s harder!

And, you need to use this time to be planning for how you want your business to be operating when we are allowed back in our studios.

Discount your time now and it’s harder to charge more for it later. Your LIVE time is the same no matter if you’re in a studio or behind the camera.

If people cannot afford your privates now is a great time to group people off in duets and semi-privates. They can save on the hour, you make more for it and you can work less. This way you do not discount your time. Also, when we are back in the studio if a client is traveling they will likely book their online private session. But, if you discount it now, how will you handle it in the future. Are you going to refund them the difference when they are running late and decide to do their session from home? No, you’re not. So, maintaining your prices but offering options for people to share the session with one or two others can help them “save” on the session. And, they can invite their friends, family or co-workers to these virtual sessions. And, now! Check that out you’re growing your client list!

What about class prices? I am getting this question a lot. Especially from people who either never offered Mat Pilates classes or if they did they offered them at a discounted price from equipment. In my opinion, all classes should be the same price in a studio. Pilates on equipment or off is the same value. But, since we can’t go back in time and change your set up I recommend going back to the equation above and having a baseline price to go off of.

 

Let’s say your baseline hourly rate has to be $100. Look at your client list. How many can you guarantee will show up? 6? 3? 10? Your challenge is to get honest with the number of people you know will show up. And, that minimum should cover your costs. AKA gets you to that baseline or above it. Then everything over that is bonus. And, during a time like this making up for the hours you are not working anymore.

So, before you load up your schedule with 10 live virtual mat classes consider having 6 and making the equivalent of 10.

I know you’re scared. I know this is weird, bizarre, upside down and you’re worried. Havard Business Review wrote a great article about how what we are feeling is grief. So, please definitely feel your feelings. But, now is not the time to discount yourself so that you feel like you’re working. Being busy does not equal being in business.

Your clients WANT to SUPPORT YOU TOO! They need us now more than ever. And, I am not saying you need to exploit that. No, not at all. But, they need you to more than survive this period of time. Your clients need you to be able to teach, be in business when we are able to go back outside and into studios.

So, how much will you charge for your virtual sessions?

If you’re still struggling with how to streamline virtual sessions, wondering about different platforms, taking payment, lighting and more my webinar on “how to lead virtual sessions and classes” is now a course. It’s helped so many studios around the world entire this online world.

Remember, you are the only person who can teach the way you teach to the people you are supposed to teach.

xx~LL

Tips for Navigating a Virtual Teaching Business

It’s been one week since my studio has been closed indefinitely but it’s been several years that I have been teaching virtually so except the lack of times my door opens my work week has felt slightly “normal.” But, that might not be the same for you. And, it’s ok to be freaking out, worried, scared, feel lost, depressed, and like the business, rug has been pulled out from under you. And, while virtual is an option, how do you make the switch? What does this mean price-wise? And, can you actually grow your business during this time? Let’s help you navigate what could be your “new normal.”

First, I truly believe this is a great opportunity for reinvention, creation, pause, and getting clear on what you want in your life and what you don’t. So, as you make the necessary changes and choices in your business please know that not everything you offered yesterday will be on the calendar during this unique period and it also might not come back when your doors reopen. And, that’s ok! Let’s talk about it.

Teaching Virtually

There are many options for incorporating this into your business. Brad and I went over all the platforms in our course “How to Teach Virtual Sessions and Classes.” The platform you use is going to be determined by what you are offering.

Many clients will go this route with you. And, some will not. It’s not personal. They are experiencing an insane amount of changes in their lives too. It’s imperative that you make their ability to continue a Pilates practice with you easy.

Determine when you will offer classes, sessions and contact your clients with how they can sign up for these sessions, attend them, and how to prepare for them. For more information on all that should be in these emails and prices please check out my course.

Make sure you’re covered to teach virtually! Yep, you gotta check with your insurer and your waivers.

Does teaching virtually mean discounting yourself, teaching for free on FB or IG? NOPE!

It’s essential that you think about how you want to be, who you want to be, how you want your business to show up when “this is all over.”

Nothing is ever going to be the same but that doesn’t mean it has to be worse! In fact, if you can get your virtual training going your existing clients can invite their friends and family. You could end up with more clients than you started this chaos with. And, you could end up keeping virtual sessions on your class schedule for these new clients to keep attending.

Now more than ever before people are looking for a trainer, classes and community. And, that won’t go away once they are let outside. In fact, they will value you more than ever! So, focus on who you are for, what you want to offer and how this helps them!

You and every Pilates instructor in the world is going through this at the same time. And, you might think you need to do your virtual sessions like someone else is. STOP. DON’T. You don’t know if how they are doing it is profitable, working or good.

Repeating myself here: WHAT DO YOU WANT TO BE DOING WHEN YOU’RE ALLOWED TO TEACH IRL AGAIN?

This is not the time to scramble, let the fear of having no income cause you to offer more free classes, or discount your product. This is the time to get clear about what you do offer. And, focus your efforts on getting existing clients to come on board and then bring their friends.

I know you’re worried. But, you gotta focus on how this is happening for you.

So, what times do you want to teach?

Who do you want to attend these offerings?

How will they sign up?

Pay?

How will you market it?

It’s a lot. All this happening at once. And, you may now have your kids at home on top of all of this. Take a moment to feel your feelings. Then determine your “new normal.” Create a calendar and inform your clients how you are here for them.

You can do this!

And, you are not alone.

My AGENCY members have been teaching virtually for one week (at the time of publishing) and it’s working! They are teaching, many of their clients are on board and they’ve all had wins they have been sharing. It’s beautiful, inspiring, and I love that they have each other to bounce ideas off of.

So, if you need support navigating your new business plan please checkout AGENCY, check out my course and if you need to schedule a call.

We can get you through this. I am confident that this whole thing can help us expand our reach.

I see you, I’m here for you and you are amazing.

xx~LL

 

How to Fire a Client

There is a lot of talk (including on here) about how to get a new client. But, there is not much chatter about how to fire a client. And, it’s not because no client ever needs to be fired. In fact, I think plenty of clients out there probably do. But, if you’re struggling to grow your business or you don’t have solidly policies in place or worse, you have policies in place but you don’t uphold them firing a client is harder than finding a new one. However, I firmly believe that while you are in the “service” industry (meaning you provide a service) you are not “of service” to others. And, you should be treated with the same amount of respect as you show your clients. So, how do you fire a client?

Lets talk about why you would fire a client:

  1. They do not follow policies even after repeated discussions about following policies.
  2. They are verbally or physically abusive to you or other clients.
  3. They do not pay on time or pay for their late cancels (see #1).
  4. They want times you cannot/do not offer (firing may seem like a strong word for this instance).
  5. They’re expectations, pressure on you or Pilates is unrealistic.

If you have multiple clients who are breaking your policies or treating you badly it’s important that you reflect on how you may have created this opportunity.

Do you have policies in place?

Were they given verbally and in written form?

Did the client sign and agree to them?

When they broke them the first time did you address it?

No one deserves to be treated badly and if you don’t have strong policies or an agreement people should still be awesome humans and treat you with decency. But, truth is we train people how to treat us. So, before you fire your entire line up of clients put together a list of rules and procedures. Put it in writing, have your clients agree to these and then when they break them address how they broke them. Uphold the policy.

If the client values you they will likely apologize and continue you on understanding the repercussions. If they don’t and they moan, whine, complain, or worse then you know there is no changing them.

Firing a client no matter how much they deserve it is not easy though. You are in fact confronting someone and also saying no to money. Something most people do not find easy. But, if you want to have a thriving career (part-time or full time) you want to make sure that the priority of you staying protected, valued and inspired is there.

Most clients when you uphold your policies who do not want to follow your rules will fire themselves. Keep this in mind. If you are holding firm on your boundaries, cancellation policies, rate increases and more then they’ll likely make up and excuse and simply stop.

But, there is the rare occasion of the completely oblivious, non-observant, blissfully unaware person who not only treats you badly or doesn’t follow rules that will need to have an actual firing.

I have had to do this one time for myself and a few times for teachers who worked for me in the past for various reasons. Some client rule-breaking is so off-putting there is no need for a warning conversation. Abuse is one of those things and you’ll have to decide for yourself what level of abuse you will have a warning conversation about and which ones you will fire immediately. But, do make sure you have a client agreement of what types of behavior will and won’t be tolerated.

When I fired a client who could be slightly verbally abusive the teacher felt like the client didn’t know they were being that way. So, I had a conversation with the client telling examples of things said that would no longer be tolerated. They apologized and then two sessions later repeated the transgression. The teacher on the spot addressed it. (Which was very brave and can be hard to do). The client didn’t agree they had broken this rule. I had to thank the client for coming but helped refer her to another studio where a teacher might be more to their liking. Her sessions were refunded.

The client I had to fire was someone who was mostly nice. But, every other session she would try to move her time around the same day. And, that was annoying, not a reason to fire but took extra time out of my days.

Then this same client would text me at random hours of the day and night asking non-Pilates questions. When I addressed her not texting me outside of rescheduling her session before 24 hours prior to her session and not for any other reason she said: “she never bothered me.”

She would early cancel every 3rd session by minutes. And then when I told her I could no longer uphold her standing appointment because she had missed it for 2 months. She said that it was because I missed.

It was clear that no matter what evidence I showed her and no matter how much I upheld my policies she was never going to. So, I refunded her what was left of her package and gave her the referral info of teachers who might be better suited for her.

It wasn’t easy. She was combative in email. She lied. She did everything she could to stay on as a client. And, firing her was one of the best things I did. It wasn’t just the two-three sessions a week of time I got back. It was the time around the sessions too.

And, I was able to make room in my schedule for two other clients who are doubly better as humans to be around. Inspiring to teach. Who never ask me to discount them or break a rule.

I know it’s hard to get rid of a client. Saying “no” to money is really hard. Especially if you don’t have a client to replace them with right away. But, once you do you’ll have created space that the universe will fill with an even better client.

So, go ahead and fire them! But first, make sure you’ve done your due diligence to make it easy for them to fire themselves. AKA you must create and uphold policies in your business and train your clients on how to treat you. Sound ok? And if they don’t remember what Ice Cube said, “Bye Felecia.” #blockthemandblessthem

xx~LL

Ps if you need help creating rules around your rates, cancellations, studio use etc. Contact me here. Your business’s strength is only as strong as the foundation it is built on.

 

5 Things You Need to Make Changes In Your Businesses

Making changes to your business is never easy. How do you know what to do first? You’ve got bigger goals for your business but it can be hard to know what to do when you’re in it. And, scary when you feel like you need to make big changes to get what you want. No matter where you want to go in your business you need to have these 5 things to make your magic happen.

  1. How much do You want to make? Your goals don’t need to be only about money. But, it’s important to make sure your business is paying more than your bills so that you can stay in business. Also, find out what your hourly rate is. This will be key for #4.
  2. Get super clear about who you want to teach, when you want to teach and where.
  3. A website that shares #2 and takes clients on a journey towards choosing you. If you don’t have a mobile-friendly website then check out this course. If you do, then take yours to the next level with this course.
  4. Help! You don’t have to hire a full-time assistant straight out of the gate. But, getting clear on your strengths and hiring people to do things that do not bring you joy or money is key to creating more of you and getting more done. You don’t need to be the person to do things like grocery shop, research or make changes to your website. Yes, hiring people costs money but remember the answer from #1. Anyone that you have do work that doesn’t need to be done by you is saving you money.
  5. Support! Whether it be a business partner, family member, coach or accountability partner you can only go so far on your own. Which is why I created my online coaching group. To help teachers and studio owners get advice, ideas, unstuck, feel empowered and more. Who is in your corner?

I’d love to hear which of these things you feel you have in place and which things you need to get in place in the comments below. You don’t need to wait until you’re ready to make your moves. In fact, who knows when you will feel ready. A little secret, I never feel ready for anything I do.

xx~LL

Are You Making One of These Mistakes? It is Costing You Money

In a day when it’s easy to compare your “work in progress” to someone else’s curated posts, it’s easy to think that you should be doing what the other teachers and studios are doing. But, if you are making one of these choices below you are most likely giving money away.

  1. Using other studios rates to set yours: Do you know if they are being profitable? When was the last time they raised their rates? There is an equation for creating your average hourly rate and it’s much more strategic and puts you more in control of your business and how much you will make.
  2. Offering too many options: It’s easy to think that you need to have classes because everyone has classes or that you need to have memberships because a lot of people have memberships. But, the truth is you need to have options that make you excited to talk about them and only a couple pricing options to make it easier for clients to make a decision. Donald Miller, an expert marketer says “you confuse you lose.”
  3. Pricing out services or workshops then seeing how much money you make. Start out with what you want to make and then figure out how many people you need to make that amount. Does it sound do-able? If not then what would? Much easier to know that all you need is 15 people to make your goal rather than blindly selling and hoping you make money.
  4. Not saying “No” enough. Scarcity is ok! It’s good to be in demand. And, it’s even healthier to put yourself and when you work the best first.
  5. Putting your marketing efforts off in exchange for other admin. Find time in each workday to “propel your business forward.” The admin will always be there.
  6. Creating one or two posts about your classes or workshops and thinking that is marketing. Social media is an extension of your business but it’s not going to replace the in-person and referral efforts you can make in your community.

If you are doing any of these and want to find a way to change that contact me here. Or, join my online community where asking questions, getting advice and support is happening 24/7. Tired of making guesses to build your business? You’ll love this space.

xx~LL

Our Best Pilates Business Blogs

Whether you’re looking into how to set up a social media plan for your Pilates business, get new clients, raise your rates or find the right Pilates school for yourself here is a round-up of our most-read Pilates business blogs. We’ve got over 300 blogs to read now but here are the best of the best voted on by our readers.

 

#1 How to Keep Clients Coming Back: Great read for client retention. And you want to know about this before you lose a client because it’s easier to keep them then to get a new one.

#2 My Top 3 Mistakes and What They Taught Me: Learn from the mistakes that taught me the most and why I never make them again.

#3 Top 10 Steps for Owning a Studio: Even if you are just getting started having this information in your mind is helpful.

#4 How to Become an Instructor: Send this one to a friend if you already are one!

#5 Should You Own or Rent: a question you should ask yourself if you’re really busy or if you live in a state that is changing their laws you may wonder should I own or be employed?

#6 How Often Do You Think About the Pebbles in Your Business?: Read this if you need more time or have goals you want to hit. It’s all about time management.

#7 Do You Need Social Media?: Some tips for those of you using social media.

Do you enjoy these round ups? If so, comment below with topics you wished all the blogs were “rounded up” for.

xx~LL

PS what’s blog above did you click on first?

My Top 3 Mistakes and What They Taught Me

When I first started out as a Pilates teacher I made lots of mistakes. And, if you’re new, you will and should too! You will learn more from your mistakes then you will from the things that go the way you wanted. Especially in the beginning. Most mistakes you make in your business are great signs of things you need to work on. And rarely will derail your business. And, most mistakes are not as big a deal when you look back. However, I know that when you’re “int it” mistakes can feel like they are the worst thing that could ever happen. But, below are my top 3 mistakes that I made that I see a lot of Pilates teacher and studio owners make.

  1. Saying Yes to Every Client: When I first started out as a Pilates teacher I was also managing a high-end jewelry store in LA. I would teach Pilates 6 am, 7 am and 8 am and then race across town to open my store and work until 6:30 or 7:30 pm. And on many days I would go back across town to the studio to teach evening clients! I loved teaching and I was so excited that every new client I taught wanted at least two sessions a week that I kept saying yes. I didn’t even know I could say no! I was afraid also if I did that I would lose the client. But, in a short period of time, I found myself teaching 6 days a week and running my store 5 days a week. Which meant I didn’t have a single day off! You guys, this is not good! I know you may be reading this and be thinking “you need the money.” But, if you don’t own your schedule, get firm on your teaching times and protect your self-care time no one will! You’ll burn out faster than you think. And that would be sad because then the world would lose a great teacher.
  2. Not raising my rates sooner: I made up every excuse in the book to not raise my rates come year one. Then year two came around and my rent at both the studio and my house went up. The cost of gas was higher and I was at a point that I needed more continuing education. It was costing me money to do the exact same job. When I finally raised my rates sure a few people griped but they all stayed. If I had done it a year earlier that would have been more money in my pocket soon! I know you’re worried about this but I promise if you get on a schedule for raising your rates you will be grateful and your clients will expect it. You can learn more about how to do this on my course here.
  3. Teaching hours and clients that were not ideal for me: I know you think Pilates is for everyone so you can teach everyone. And, I am sure you can. But, the truth is we don’t all gel will everyone. There are clients out there who are best served by someone else. Not just personality-wise but time of day they prefer and personal goals or body needs. By saying “no” to clients that want times that you don’t thrive in you open up the opportunity to teach a client at a time you do! And, instead of being exhausted at the end of the day you will feel inspired, whelmed, content.

Honestly, I could go on and on about other mistakes I made. But these three at the beginning of my business all came back to bite me and caused me to have to make drastic changes in my business and life to allow me to not burn out!

You are the only person who can teach the way you teach.. You are the only person who can help the people that you help. So, get super clear on when you want to teach, who you want to teach and how often you will raise your rates and you’ll have a great foundation to grow your business on. Will you make mistakes? Yep, and me too! Sometimes I think the universe sends me clients that test my boundaries and makes sure I’m still putting my goals first.

Feeling like you’re stuck in one of these mistakes and don’t know how to get out? Check out my online group coaching called AGENCY. Members get to ask me and the other members for support and accountability so they can finally put their goals first.

xx~LL

How do you Stay inspired After a Long Day?

A common question I get is “how do you stay so inspired?” Sometimes that question breaks down to “how do you stay motivated and/or energized when you are teaching 7+ hours in a day? And, because it’s coming up a lot more lately I wanted to share some of my go-to tips for staying inspired, staying strong, maintaining my sanity and motivation.

  1. Know your Teaching schedule and protect it! This doesn’t mean you cannot break your own rules but it does require you to be aware of when you are doing that. I have a set teaching schedule when I am in my studio. And, that does mean saying no to people. And that does mean I am saying no to money. But, if I were to switch my schedule whichever way the clients schedule blows I couldn’t have a life nor could I maintain an admin schedule. If you don’t stay on top of your marketing and other admin it will pile up and drain you more than anything else. Get clear on your ideal schedule with my course.
  2. Create Before You Consume. I post all my marketing, do all my content creation before I scroll, open my inbox or check my social profile notifications. If you consume before you create there’s a good chance you’ll be left feeling pretty crummy before you go to post or you’ll have someone else words on your mind. And the problem with that is we make up stories about other people based their curated account. We think they are “killing it” based off posts, not any other evidence.
  3. Know your seasons. Meaning know how many hours in a row or time of day you are at your best. There are some mornings a week I cannot teach because I need to not feel rushed a couple of mornings a week. I can work more hours in a row on Sundays than I can on Mondays. I learned all this by trying out different combos. Paying attention to how I felt after and then molding my teaching schedule to reflect my more inspired hours. This will take longer than you think to figure out and then to implement. But shorter than you think if you do the work.
  4. Know who’s opinions of you matter. Don’t waste your time worrying about what people are saying about you if you wouldn’t ask advice about your business from them. Tell the people who’s opinions that matter to you that they do. It’ll make them feel good and reinforce who’s feedback you should be paying attention to.
  5. Remember that your business is supposed to work for you. Not the other way around.
  6. Get curious. I don’t talk every cue into clients. My teacher Jay Grimes said you cannot “talk Pilates into a body.” So, instead of boring myself all day repeating the same or similar cues I use equipment to teach them what I want and I get creative with what exercises I choose to teach them what I want them to know. It takes time to get comfortable doing this but you will be more inspired at the end of the day when you figure it out.

Look, teaching does require you to give a lot of energy out all day long. But, its important that when a client leaves you let their energy go with them. You have to find some things that you implement into your daily routine that protect and energize you. And, say no more often than you think.

I’d love to hear what energizes you or what changes you make to help you stay inspired at the end of the day in the comments below.

xx~LL

Ps here’s a video I did about Self Care for Pilates Anytime! Use LLOGAN to watch for free and enjoy 30 days if you are not yet a member.

Do You Know Your Businesses Seasons

Feeling the heat in more ways than one this summer? There are few guarantees in life but one of them is that when holidays, summer, spring break, and flu outbreaks are in season your business can feel the effects. But, that doesn’t mean you have to feel it in your wallet or your bottom line. Knowing your businesses seasons and working them is key for making money, and feeling in control of your business. Here are some questions I love to explore with anyone I am coaching:

Do you know your busy and slow seasons?

How much do you want/need to gross each year?

How many weeks a year do you work?

What is your average hourly wage?

When you have these answers then we can get really honest and clear. One studio might be in the suburbs where the calendar is pretty easy to follow. They are busy January-March and then spring break starts to distract people from consistency. Then April-May starts to level out. June-September is “slow.” September-mid November is consistent. And as the year winds down the cancellations wind up.

But, you may live somewhere where it’s busy 6-9 months a year and dead zone for 3 months. That shouldn’t freak you out. Instead, it makes it super easy and clear for you to know when you take your breaks, how much you need to be working those busy months. And enjoy a few months of you time. I think I would like that very much.

If you’re someone who has major seasonal influx and you’re not setting goals in your business to take advantage of the busy months then you will feel it during the slow months.

No business is the same as another. Take some time this week to look at your previous year. When were you the busiest? When were you the slowest? How many sessions a week do you need to come through your schedule/studio during the busy months vs the slow months? What weeks can you just take off?

I would love to hear what your answers are and help you create a plan to make the most of your busy seasons and live guilt free on the slow seasons. Hit me up here or post in the comments below.

xx~LL

Why You Need a Substitute Teacher and Where to Find Them

Having someone else teacher your clients for you while you’re away on a trip or training might strike a chord of fear. I know, most teachers are not keen on letting someone else teach their clients. I mean, what if your client likes them better? I bet reading that out loud made you realize just how funny that sounds. Your clients love you. And, if they are willing to go to a sub or guest teacher you are amazing at what you do! Most clients don’t like change and would rather miss their Pilates than take from someone else. But, you should want your clients to take from a guest teacher. It’s good for your business and for clients!

Before we talk about where to find these guest teachers or subs let’s cover three reasons why you should want and be cool with having your clients take from someone else:

  1. Consistency is key! If you take a week off Murphy’s law would almost guarantee your client will be missing the week before or after. By aranging a sub for them you can ensure they only miss what they would have on their vacation. Allowing them to remain consistent, keeping Pilates in their schedule and you feeling guilt-free about taking some much deserved time off.
  2. They’ll realize just how good you are! When another teacher works with your client they will finally hear what you have been trying to get them to understand this whole time. They will also be excited to share (or lament if that’s their personality) about what they did with the other teacher. This is not an “I liked them more” convo but just a “look what I remember, I was a good student” share time.
  3. Clients who take from other teachers hear new things because every teacher has a different pair of Pilates eyeglasses on. It’s easy overtime for clients to tune us out. By hearing a new analogy, new cues or just a new voice they’ll listen to you better the next time you teach them.

Now that I’ve got you convinced that your clients will not leave you for the sub or guest teacher, in fact, they will probably last longer how do you go about finding this person?

If you are a studio owner chances are you have some options to turn to. If you’re an independent contractor it gets trickier. Or, if you work out of your own home or solo at a studio, like an independent contractor finding a sub or guest teacher isn’t as easy.

  1. Talk to your legal expert to make sure the payments for these sessions is kosher. I’ve got a great one if you need just contact me here. She is a fitness instructor who also is a lawyer!
  2. Take from other teachers in your community. When you find one that teaches like you inquire if they are interested in subbing when you travel. If so, is it possible for them to teach at your space? Clients are more likely to take from a sub if all they have to do is show up like usual.
  3. Make sure your client cards are up to date. This makes it easy for a guest teacher to step in, teach the session your client is used to and go.
  4. Follow up Check in with both the teacher and the client to see how it went. The first time might be awkward fro all parties. But, eventually, it’s easy and natural.

If you are a studio owner and the clients are studio clients I highly recommend that clients take from more than one teacher as a policy if they come more than two times a week. This makes it easier and more natural for clients to take from other teachers when their primary teachers are away or sick.

For my independent contractor in a studio with other teachers be sure to introduce your clients to other teachers when they are in for their session so that when you offer up the guest teacher it’s not a random teaching stranger but rather someone they are used to teaching.

Are you ready for your next trip? Whose going to sub for you?

xx~LL 

 

3 Reasons Why You Have to Say No to Grow Your Pilates Business

Have you ever said ‘yes’ to a client when you knew you should have said ‘no?’  Whether you are a Pilates teacher or Studio Owner having clients on your schedule and in your classes equals money. And, when you say ‘no’ to a clients session request it can feel like you are saying ‘no’ to money. But, what if I told you that if you want to grow your business beyond its current state you have to say ‘no‘ a whole lot more than you think.

  1. Self- Care: You cannot sustain teaching all different hours of a day, different times and days each week or working hours that are not ideal for you. At the beginning of your teaching career, it’s so easy to be excited, to want to grow your business you say ‘yes’ as often as you can. But, if you truly want to grow your teaching business into something that works for you and allows you to continue to have a life, a consistent self-practice and a schedule that inspires you each week you have to say ‘no’ to clients and session slots that do not serve you.
  2. Ideal Client Referrals: If you say ‘yes’ to clients that are not ideal for you, are not in your niche even if you can teach them they are going to have friends or acquaintances that are like them. So, their referral pot will be more clients like them. Which means instead of growing your business with your ideal client you take a different path.
  3. Better Results for Clients: If you are not available anytime your clients want to change their sessions they will protect their Pilates practice times more, be more consistent and truly reap the benefits of working with you. They will also respect your teaching as a business, honor you and your policies. It will make it easier for you to get paid your worth and on time. Also, they will be more consistent in coming which means you can better plan your income.

These are just a few reasons why you have to learn how to say ‘no’. But, how do you do it? How do you say ‘no’ without losing your ideal clients? How do you know when to say no? All this and more in my next webinar. You can join me here. Or, let’s set up a call to help you define who you are for, what you have to offer and how to get that information out to your ideal client!

xx~LL