Power in the Pause

Have you ever stopped to witness the internal dialogue that is constantly going on in your head? One of my favorite authors, Michael Singer, calls it your inner roommate.

Not sure what I am talking about? Pause for a minute. Hear that voice in your head? Yah, that’s the one.

It’s currently 11:30 am on a Tuesday and my inner roommate is having a great debate around taking the time to PAUSE. Literally mid debate I could hear the voices of my family, friends and clients that seem to struggle with the exact same thing. Conceptually we all know that taking time out to PAUSE is a ‘good thing’ to do. Yet it is consistently the area that seems to trip us up the most.

Why? Because we live in a society and culture that is so CONDITIONED to believe that doing more will net the greatest return in our lives. How has that been working out for you? I know in my personal story the constant hustle and grind led to increased stress, anxiety, burn out and ultimately a physical dis-ease in my body. My rock bottom forced a PAUSE in my life. This was the PAUSE that ultimately led to my personal transformation journey.

Now, every time I work with a client the first thing we do is SLOW DOWN – CREATE SPACE – PAUSE. It is in these moments where we can finally hear ourselves think, connect back to who we truly are and move into flow states where creation and long term transformation occur.

As I worked through my own personal debate today I remembered that adding a PAUSE into my days is simply a non-negotiable. Having the clarity and alignment of why slowing down is critical in your life will support you when your inner roommate shows up in attempt to take you off course.

How are you creating space in your days, weeks, months and year to slow down? Is this an area you need to focus on?

If you are struggling to pause, to slow down, to create space then this is the course for you!

Much love,

Jackie

Find this course here.

Make Speaking Magical

Imagine a room full of clients excited to learn from you. Or a room full of teachers waiting to get all the gems you’re about to drop in your workshop. How does that make you feel? If you answered excited and nervous you’re not alone. I know that most teachers want to fill a room. Whether its a Pilates class room or a workshop room doesn’t matter. Its scary to stand in front of people and speak. Especially when you want them to love it so much they tell others. So, how do you present in front of a room and leave them wanting more?

This is literally why I asked Alex Street to lead a webinar for my AGENCY members. But before we get into that let’s talk about why you need to take time to study how to present so that you can feel confident.

  1. You are the only person who can do what you do and people won’t know until you speak.
  2. Imposter syndrome is real and the best way to beat it is to get confident in public speaking.
  3. Getting someone to buy from you the 2nd time is way easier than the first. If they feel you are talking directly to them in a room full of people they’ll be back.
  4. You want to be known! You get known from your teaching aka your speaking.
  5. You want to present workshops, lead retreats. The ability to capture people’s attention and hold it for long periods of time is a skill.

For most teachers its not the information that is the problem. I have yet to meet a teacher who doesn’t have enough information on the topic they are about to teach. But where they get stuck is on the organization of their presenting. And where many miss the boat teaching is getting their audience to be present during their presentation/class. Why? Because so many people are distracted and most presenters/teachers are nervous!

So, I brought in Alex Street to present on how to “make speaking magical.” And let me tell you, even though I had already presented several dozens of workshops I learned some amazing tips for keeping your audience with you the entire time.

His system is super easy to put into place and you can incorporate it whether you’re teaching a Reformer class, big studio class, workshop, or Private session.

If you want to be a more confident public speaker, make more sales, connect with more people, and make a lasting difference.  And you know you have something to say, but you’re afraid of not saying it well. This new course is for you!

In this workshop, Alex will show up with significant and simple steps you can take to prepare your next talk, so that you will be confident in yourself and certain your message will connect.

This simple structure and 5 tricks will give you all you need to communicate with confidence, transform your audience, and make speaking magical.

Find this course here.

My goal is to help you do more of what you love. And so bringing in speakers like Alex allows me to help you get past the obstacles in front of you doing what’s on your goal list!

If you have “present” or “teach a full class” or “grow my community” on your goals. This course is for you.

xx~LL

Optimizing Your Personal Finances

Are you afraid to look your money monster in the face?

You’re not alone.  In fact, many people avoid their finances and hope for the best.  Hope is not a strategy.  We know this, yet…..we continue to ignore the very resource that provides us freedom, opportunity and generational abundance.

Truth is, money is just a tool that allows you to live the life you deserve.  Your finances are telling you a story.  You cannot edit the story if you’re not looking at the story.

So, if you’re looking to start a new relationship with your money today.  One that empowers you to be a good steward of your hard-earned cash, then you belong in this workshop.

Grab a pen and cozy up!  After spending this hour with me you will have:

  • Tips to reframe your money mindset
  • Tools to manage your personal finances
  • Ideas to improve your personal profitability

Sounds good, yeah?   Cozy up and grab a pen.  Let’s get this money date started!

 

Find this course here.

5 Ways to Cover Your Ass(ets) in your Fitness Business

There’s a secret that no one tells you about running a fitness business: being an instructor and being a business owner are actually two very different roles, requiring different hats, skill sets, and hours in the day. Or should I say, extra hours in the day.

I get it – your schedule is filled with sessions and classes with clients. When you have a break in the day, or some free time, you want to workout, take a nap, run some errands, spend time with your family… anything BUT dealing with the operations of your business, updating contracts, or reassessing how that money is flowing in and out of your accounts.

The good news is, you only need to nail down a few of these strategies to run a business that is operationally efficient, financially smart, and covers your (well-toned) behind in the event of an accident or issue. Make sure you can check each box off the below list to make sure you’re not making running your fitness business any harder than it needs to be.

1. Work with a legal and/or tax professional to determine if you should form an entity (like an LLC or SCorp) and decide which one is best for you: Business entities like LLCs and corporations provide a layer of legal protection between your business and your personal assets – yay! But did you know they also allow you to take advantage of more tax incentives, allow you to write off expenses differently, and make you eligible for different financial resources? Don’t let the annual registration fee, or the legwork of opening an entity, scare you away without having the conversation first and weighing the benefits.

2. Separate all business monies from your personal money by opening a separate business bank account and credit card. In addition to being illegal, mixing business and personal money (also known as commingling) creates a huge headache come tax season. Who has time to go through every account statement for the past year, tagging transactions and counting revenue? Not me, and definitely not you. Save yourself the time, headache and regret; head straight to the bank and open a new account for your business only if you don’t have one yet.

While all money coming in and out of your business should be moving through a business bank account, you will need a business tax ID number (called an EIN) to open a business bank account. If you’re an LLC or corporation owner, your entity should get this when you register with the state. If you’re a sole proprietor you have the option to open a regular bank account, or obtain a tax ID number and open a business bank account.

No more letting clients Venmo you, and you transferring money directly into your personal checking account; it’s a huge red flag to Venmo and banks to freeze the funds!

3. Know what you can (and CAN’T) deduct from your business expenses and keep track of them. My philosophy on tax deductions is simple – know exactly what, and how much, you can deduct, and do just that. Clients come to me on all ends of the spectrum regarding their deductions: some are afraid to write-off their travel expenses (of course you should be!) while others are talking to me about writing off their family’s grocery bill each month (seriously, don’t!).

Your eligible deductions are based on your business entity (that again!) and can include payroll taxes, contractor wages, equipment, marketing expenses, networking events, business coaching (like your membership in AGENCY, or coaching sessions with me)… the list is actually pretty substantial so make sure you’re not leaving money on the table, or worse, taking something you shouldn’t be!

4. Put it in writing. Your fitness business needs, at the bare minimum, a Liability Waiver and some sort of agreement with clients. Legally, the Liability Waiver just makes sense, but did you know that most states actually require a Client/Membership Agreement in writing? And if you’re a web-based business you’re also legally required to have a Privacy Policy if you collect any personal information (including email addresses!). If you’re winging it, riding on the trust with long-term clients, eating the cost of late-cancels that you aren’t charging for, dreading the lengthy process and expenses of finally getting it right, that stops here, today.

All financial and service-based transactions in your business should be in writing so you can be explicit in your expectations, policies and requirements. Not only do you want to ensure you’re never losing money with late-cancels and no-shows, your clients need to know what’s expected of them (don’t chew gum while working out, no cell-phones on the reformers), and how their information is being managed. If you offer teacher training programs or workshops it’s not enough to say “no refunds” on the registration page. If you have an independent contractor who rents space, you need to clearly state, and they need to agree to, your studio policies.

Agreements are just that – an agreement between the parties to follow the rules stated. Putting it in writing ensures that everyone’s on the same page.

5. Invest in your success and enlist help. The biggest mistake I’ve made in my own fitness business is deciding that I can do it all myself. Spoiler alert – I can’t, and I shouldn’t. Me trying to do it all alone meant that there were a lot of unnecessary holes in my business that easily could’ve been filled. For me, my email newsletters weren’t as great as they could be, and my website didn’t look as professional as the work I was doing. Because these are my marketing materials, I realized I was losing out on converting viewers to subscribers and subscribers to clients. Yes, I was losing money, but I was also doing the world a disservice by not doing a better job at sharing my message and magic, which I know needs to be shared.

When you decide you can do it all alone, you put yourself in a vacuum, and you create unnecessary and unreasonable pressure on yourself. Does help cost money? Yes. But money is great, because you can always earn more. The time you spend? The hours you lose stressing for not having a Liability Waiver or efficient business best-practices? You’ll never get that time back. Sometimes covering your assets means enlisting the help of those who know how to do exactly that, and will make your investment worthwhile.

If you’re looking to learn more about:

– why you should consider forming an LLC for your business;

– best practices for managing your business’ money;

– maximizing deductible expenses;

– paying yourself and your instructors;

– what you business’ agreements should say;

– and how to generally run a more efficient and legit business;

Then make sure to check out my course: Covering Your Ass(ets), where I’ll teach you the basics of creating and growing an operationally efficient, legally sound and financially thriving business through basic operating procedures. With course viewer-only content like my “14 Tax Deductions that You Might Be Missing” checklist and “Compare: Do You Need to Update Your Agreements” quiz, the course will pay for itself tenfold and give you the peace of mind that you’ve been searching for.

Baby Steps To Your BadA$$ Vision

Too many people have goals, MISS their goals, beat themselves up over missing their goals, and write the SAME goals for another month. Is this you? Maybe your goals sound like action items, a TO-DO list of tasks to get done. A checklist if you will. Maybe this is you? And some have this bada$$ vision in mind, but can’t figure out how to make that vision happen FOR REAL. Does this sound like you? Maybe you have too many goals, and you don’t know how to BEGIN tackling them? If you raised your hand, if you said, “Oh – that’s me”. Don’t worry, you’re not alone. This is more common than you think. You’re stuck in this vicious cycle of repeating the same process, the same programming over and over – because this is what you know.

How would you feel if I told you there is another way? You: No way! Me: Yes way! It’s what I do in my corporate career as a Program Manager. I’ve managed multiple projects for different teams using different project methodologies/frameworks, which are just fancy words for how to get shit done. I’ve learned what has worked best, and I’ll share it with you. And here’s the kicker: what I’ll share not only works if you have a “Mt. Everest” vision at 30,000 feet/9,000 meters, but also for your vision at 10,000 feet/3,000 meters, and would you believe, even for your vision of how you see your life. Ah-mazing!

How do I know? Because this is how I’ve applied it to massive changes in my life – working full-time while getting my MBA part-time, working full-time while planning a family move cross-country, working full-time while strategizing my promotions and managing my career, working full-time while going through my Pilates Teacher training, working full-time while teaching Pilates part-time, and throughout my life, I have maintained a successful, enjoyable, and fun-filled life of balance. I even applied it to create this course for you. Yes, YOU! I see you. Did it happen overnight? No. Was it easy? No. Is it accessible? Yes. Is it work? Definitely yes. But is it worth it? Oh, you betcha!

It’s a 3-step process.

  1. It begins with a roadmap where you begin with your vision (this could be years away!), and you break up this vision into bite-sized chunks. Manageable pieces that can be targeted in time. These bite-sized chunks continue to be broken down until you have some tasks that you can start working on today. Baby steps.To stay on track with your vision, there is a review and feedback loop:
  2. You need to actively engage with your process at set intervals. This is your opportunity to review what you’ve done, look back objectively, and see how to use that feedback to look forward.
  3. You use that feedback to make refinements, such as your next steps, your schedule, your goals, your timelines, what you work on vs. delegate/outsource.

This constant loop will help you make improvements in small or big changes, more often, that will allow you to track your progress in a meaningful way, and allow you to evolve quicker and sooner so you’re able to address and manage those twists and turns that come up without them sneaking up on you.

This constant loop will not only keep you on track with your goals and vision but also help maintain a life of balance so that one thing won’t tip the scales too much in one direction. Or if it does, you’ll notice it sooner, and can course correct, allowing you to keep dialing in to find the sweet spot for you, which let’s be honest, can vary from one week to the next.

If you’re struggling with your goals…

If you’re struggling with your time…

If you’re struggling to fit everything into your schedule…

If you’re struggling with the next step…

If you’re struggling with the first step…

This course is for you.

If you want to accomplish your goals…

If you want to manage your time better…

If you want a better schedule with your priorities…

If you want to define the next step…

If you want clarity on what is your first step…

This course is for you.

5 Ways to Use This “Time” to Grow

Tired of calling this the “new normal?” Yeah, me too! But, alas here we are. A new normal for our lives, business and the hours in between. In almost every corner of the world, you have been in “shelter at home” for at least a week if not longer. You may be teaching virtually, struggling to teach virtually, feeling grief, depression, anxiety or worry. All are normal. But, at its integral for your mental health and future that you find a way to move through these feelings and get proactive. Here are 5 ways to use this time to more than “get through” this time. You could even grow!

Books: I know reading isn’t a very unique use of time but let’s get super honest. When’s the last time you had the time to read for business or pleasure? Ok, that’s what I thought. Here are some books that I have always promoted and a few new ones I am loving.

  • Traction– a biz book but super great for right now. Basically learn how to do a 1-page business plan that helps you know what to do when to do it and even how to hire to make it happen.
  • Inquire Within– a spoken word poetry book that will get you thinking.
  • Braving the Wilderness– Brene Brown is epic and while this book came out a couple of years ago it’s thesis is as important now as ever. We must be out there listening, and bring communities together.
  • Building a Story Brand– I tell everyone I coach or who is in AGENCY to read this book and follow the steps.
  • The 4 Agreements– even if you’ve read it. Re-read it! It’s that good!

E-learning: Now is the time to take that course you’ve signed up for, to get ahead in your online CEC’s. To learn something new. Maybe you want to hand letter or learn how to write a good blog! Pick something and put time in your calendar to login and press play.

  • Skillshare: I’m not affiliated with them but I’ve heard amazing things. You can learn animation, or how to write business info! Why not? They’ve got a free trial and you’ve got at least another month so what if you binged out on that trial?
  • Pilates Business courses: shameful plug but seriously, you’ve said you wanted to learn how to write a newsletter or blog or finally get your website together. We have tons of courses including how to teach multi-level classes, doing video, virtual teaching and more.
  • Chris Harders Money Course: Chris and his wife Lori are biz coaches for Brad and I and they are having a sale on his money mindset course. If you’ve got money mindset issues (aka you think you don’t have any or can’t) take this course.

Podcasts: I’m obsessed with podcasts but during this time I have intentionally looked up some podcasts that help me focus on the future or make me laugh.

  • Staying In
  • For the Love of Money
  • Earn Your Happy
  • Oprah Super Soul Sundays (I mean we all need a little Oprah)
  • Lovett or Leavit (political comedy)
  • Hall of Shame (sports but funny AF)
  • Hysteria (female lead political and life commentary podcast)

Workout! : You want your clients to go virtual. You should too! What if you got out of this “time” in better health than you went in it? I swear I’m feeling as in shape as when I was in “the work” with Jay Grimes and my original apprenticeship!

  • Schedule facetime workouts with friends. Catch up and workout together at the same time.
  • Online Pilates Classes: another shameful plug but hey you get online community with this one too! Also, of course my friends at PilatesAnytime.com you get 30 days free with LLOGAN.
  • Live Pop Ups: if accountability is what you need join me for a live pop up and stay for the virtual community hang.
  • Try new workouts online. Maybe you do a virtual couch to 5k, 30-day challenge with a barre, hit or fitness instructor.
  • Go for a walk! Wear a mask but get your move one. I’m aiming for 12-15k steps a day!

Goal Set: I know it’s hard to think about the future when we don’t know how long this will last. But, the truth is if you’re healthy, you should be using this time to think about what you want to be doing when this is over. Was there something on your list for “when you had time?” If you’re out of work but can’t file for one of the government loans or unemployment what can you do now to never be in this situation again?

It’s easy to think “why is this happening to me?” But, after week 2 or 3 of being in this “new normal,’  your clients and future clients need you to show up. They need you to step up. They need you to be a keystone in their ground-hog day.

Maybe you were teaching group classes all over town but you wish you had a home studio? Now is the time to snag some equipment from studios that might have extra. Maybe you own a studio but have always wished to work from home? Now is the time to figure out your options for downsizing. Maybe you always wanted to have more people in a class but your space only allowed for 4 people. Now is the time to sell out your virtual classes so in the future you can have people who are in person and people who are virtual. Oh yeah, Pilates, Pelaton style!

Whatever you decide to do with your time remember things can happen to you, for you or with you. I got that from one of my AGENCY members Instagrams. I like to think that everything, even the “bad” things are happening for me. And, as long as we are healthy and able to dream we better dream big and take action.

So, what will you do with this time?

xx~LL

8 Questions to Answer Before Creating a New Offering or Service

Creating income multiple income streams is essential in most businesses no matter the market you’re in. But, right now, during the time of CV-19, if you already had multiple revenue streams you might not be in as bad a position as those who had only one or maybe two income streams that might not be viable during this time. For example, if you made an income teaching private clients in their home and now in a “shelter at home” world you can’t go to their homes you likely lost all or a huge chunk of that income stream. But, if you had other income streams or if you can create other income streams you will be in a better position during and after this CV19 world. But, how do you know what those streams of income should be?

  1. What are people asking you for?
  2. How much could you make by answering this question/need?
  3. Do you need to hire, buy, obtain any other products, services, waivers, property or skill to do this?
  4. What do you think you could charge for this offering/product/solution?
  5. How many people do you know for sure would buy this?
  6. How much time do you think it will take you to create this income stream and keep it going? (then add more).
  7. Do you want to do this?
  8. When you look at your future is this product/service/solution in it?

I have a lot of ideas on a daily basis. I often say my superpower is ideas. I am an ideas machine. But, not every idea I have is a good one. And, even if it is the barrier or cost to enter and the amount of time it would require of me may not make that idea one that works for me, my business or my future vision.

My husband and I wanted to have a podcast years ago around helping people find their perfect mate. We wanted to share our story and other people’s stories from meeting to marriage and beyond to inspire people to see that there isn’t a perfect way to meet your mate. But, we couldn’t figure out how we were going to make the money on it. We knew that sponsors would come in the future. So, were we ok with doing at least one season without a sponsor?

And, then, if we answered the questions above-

Were people asking us for this? Yes.

How much could we make by answering this call to action? No idea yet.

Did we need to hire people? Not necessarily. We had the skills and tools to record, edit and upload.

How much could we charge? podcasts are free to listen but you can charge for ads based on people who listen…still no idea what that amount could be.

How many people would for sure listen? Our family and friends.

How much time would this take us? Season 1 12 episodes, 1 hour each, plus the time to write and edit. Looking at least 24 hours to put together.

Do we want to do this? yes, but, it would take us away from other projects.

Is this in our future? hmmm. maybe.

Do you see how this idea while answering a lot of people’s curiosity and questions isn’t likely to bring us an income in the near future? Now, if it took off who knows maybe we could have had a tv deal, a reality tv show…I mean the sky is the limit. But, the cost to enter was a lot of our time. And, if we think about time as money it wasn’t exactly the best project to take on in place of another one.

As you think creatively about different things you can do for you, your current clients, people you know, first you must make sure people are looking for that. Are you solving a problem? And then, how will you get paid? How much time will it take you? Are you better off using that time to do something else?

The devils advocate to multiple streams of income is, could you instead do a bit more of what you’re doing and instead of filling up your other hours of the day with more work what if you enjoyed some time doing nothing?

If you were teaching in people’s homes and now you can’t can you teach them virtually for the time being? Invite the clients you already have to take and also to let their friends know they can take. Maybe, when you’re back in homes again, you can maintain their sessions when they travel or you travel because they are used to virtual? Maybe you end up with clients from all over and you teach in person and online?

Sometimes multiple income streams appear on their own by you doing what you do best!

If you’re struggling to decide if you should be filming content, where to host it, post it? Or, if you trying to figure out your pricing in this virtual world please check out my blog on income streams here and on teaching virtually here.

I know this is a scary time. I know you’re trying to figure out how to make a living during this chaos. Or even post this chaos depending one when you read this. But, please know that your greatest strengths and your future dreams are the best filters. And, making decisions in a reactionary or fear-based state might have you wasting a lot of time and resources aka money on projects that are not best for your business.

So, yes to having multiple offerings or income streams if you can find ones that allow you to get closer to where you want to be.

xx~LL

How to Make Room For New Offerings, Opportunities and Income Streams

When your schedule already feels full it can feel impossible to work on a new goal. You want to start teaching a new class, offer a workshop or lead a retreat but you barely have time to do the admin of your business. You’re tired of saying “when I have time.” Or, “if I wasn’t so busy I’d be doing…” And, you’re feeling stuck, frustrated or anxious because you’re feeling called to grow and your schedule doesn’t have any more room for what’s next. Sound like you?

I hear ya. I too have tried to use the excuse “I’m too busy.” When it came to why I wasn’t working on one of my goals.

And, sure, I am busy. I was busy. And I’ll likely be busy tomorrow.

We are all busy. But being busy isn’t an excuse for not doing the thing you want.

It’s likely fear.

And that’s ok.

It also might be limiting beliefs that you can be the person to do what it is you want to do.

Or, maybe you’re waiting for it to be “ready.”

But, truth, if you’re wanting to add a new offering, or create a new income stream, or be able to take on a potential opportunity you will make the time.

And, creating space for what you want is the way to getting what you want.

So, how do you do that?

One of my members of AGENCY asked: “How do I make room to offer workshops when my schedule is already full?”

Here’s how to make room for new offerings, opportunities, and income streams

  1. You need to get out of your own way. Know the big picture but don’t get stuck there. You only need to know the first next step.
  2. Practice a schedule that prioritizes working on things that will move the nerd forward in your business. You can check out my blog on “Rocks, Pebbles, sand theory.”
  3. Take messy action. Don’t make it “perfect.” There is no such thing anyways. Do the thing as best ya can and learn from it. There is no such thing as failure, there is only feedback.
  4. Find accountability and support. In my coaching group AGENCY members post their goals. This helps them get support, ideas and a biggie, accountability!
  5. Set a deadline. You may miss it but a deadline forces you to take action.
  6. Do it scared. I’m scared most of the time. You can’t control anything. All you can control is what actions you take and then the rest will fall as it may.
  7. Delegate! If you know your numbers then you know how much you can pay someone to do work for you that doesn’t bring you joy, doesn’t bring you money and costs you less than what you make to pay them to do it. I do all my copy my friend but I don’t schedule any of my newsletters. I film all the tutorials but I don’t edit or schedule any of them. It costs me 1/4th of what I charge for an hour to pay someone else to do that work. More tips on hiring here.
  8. Things will take as long as you let it. If you give yourself 20 min to do something you’d be amazed at what you can get done. Give it an hour and it’ll take an hour. So, don’t wait for time. Try to do the thing in the few moments you have and see what you can get done.
  9. Done is better than perfect.

If you follow these tips I can guarantee you’ll learn more about what you want, you’ll see possibilities for the path, you’ll learn a ton about yourself and you keep doing it a year from now you’ll see those new offerings, income streams or opportunities coming to fruition.

It’s easy to look at someone else’s success and think “it was so easy for them.” Or, “they’re lucky.” But the truth is that person just started working on their thing one day at a time. One scared moment at a time. And, you can too!

So, what are you waiting for?

xx~LL

PS here is a course on creating more income streams if that idea intrigues you!

Your Fears are Costing You Money and More

If you let fear run the show it will kill your business. Your fear of losing clients is the worst fear you could have. There are several fears in life that we all face. But, if you let your fear run your business it will…right into the ground. Recently during a coaching session, one of my clients discovered her fear of losing clients caused her to lose $6,000 in uncharged late cancels. What is your fear costing you?

There are people who fear success, rejections, loss, responsibility and failure. If I am not careful my fear of success can hold me back. For most Pilates instructors and studio owners I find its the fear of loss that costs them the most money and often their businesses. Second in line would be their fear of rejection.

Don’t believe me…when is the last time you:

-Raise your rates?
-Changed your schedule?
-Enforced your policies?
-Told a client they were inappropriate?

Your business can survive on a few clients and you overworking. It can. But, if you want your business to thrive. To work for you instead of the other way around.

But, the difference between thriving and barely surviving is where you make decisions from.

If you make decisions from your fear of loss you won’t do what you KNOW you need to do. And, you will find evidence to prove yourself correct. Our brains search for evidence to prove ourselves correct.

It’s not going to be easy. It’s going to be tough. It’s going to be a battle. But, you need to make those changes now so that by the end of this year you can be living in the fruits of those changes.

Challenge for you:
What changes have you avoided making?
What if you made those changes this week?
What is the worst-case scenario?
Do you really think that will happen?
I mean, really? ALL YOUR CLIENTS WILL QUIT?

People do not like change. You make their life better. And, even if they do quit because you raise your rates, changed your schedule or moved locations its ok. They’ve opened up space for clients who will pay your rates, workout when you want to teach and where.

Go ahead, look for evidence to prove that idea true. You’ll find it!

Post in the comments below what changes you will make.

Ditch that fear! There isn’t room for it in your goals.

xx~LL

The Most Supportive Community and How You Can Have It

When you decided to become a Pilates teacher you thought “I can’t wait to help people!” And, you knew that people were going to love how they felt after they took a session with you. You also worried about being new at something and if you’d pass your tests. But, it wasn’t until you got closer to the end of your hours that you probably thought “how do I get enough clients to pay my bills?” And, even, if you’d ever make enough to have your own studio, quit your 9-5 and take time off.

I hear ya! Seriously, I had no idea when I became a Pilates teacher that I could do it “for a living.” Honestly, I became a Pilates teacher so I could have a side hustle to pay for my Pilates obsession. I’ve shared in many interviews that I became a Pilates teacher during the last recession. And, I took the biggest leap of my life at the time to quit my salaried job and teach Pilates full time.

In studios I had heard from teachers with way more years of experience under their belt that it would take me a long time to build my clientele. That I should charge x because I was new. That I should work 6 days a week to get all the hours I could and that I should offer a discount for cash or for first-time sessions etc etc.

And, while it didn’t take me long to build my clientele up at all. In fact, within a few months, every single hour I had outside my retail job was booked and when I quit my job I had an even bigger problem on my hands…too many clients. I had believed some people on the other advice and it took me some time to rework all those mistakes.

Then, after a 6 months of being a Pilates teachers I started managing a studio and teachers. And that’s when I really realized that most instructors didn’t have the business knowledge that I had. And, because of this lack of information in trainings most people were struggling to make enough to pay back the investment in their training and more.

This realization made me sad and frustrated for every teacher. It drove me crazy to see some of the best instructors out there closing up shop or quitting teaching because “there was no money in Pilates.”

Luckily, being frustrated creates a drive in me. I hate complaints that occur more than once so I started on the path to create Profitable Pilates. I didn’t it know it at the time what it would become but I knew it needed to happen.

It started with my ebook. And then workshops in person and then online courses and webinars. But between the workshops and the webinars I had this vision for an online community that was not only a support group but a community where teachers and studio owners of all backgrounds could live and get advice, strategies, support, virtual high fives and inspire each other. Five years ago I created it. And, no one knew about it or bought it.

Yep, sometimes things fail in a big way.

But, I was still driven to make it work. So, I thought about other ways I could meet teachers and studio owners where they were and give them support. And that’s how webinars, online workshops and coaching calls started. And, then, 2 years ago (3 years after the original idea) I opened the doors to AGENCY my online coaching community.

Five brave souls started that day and today, 2 years later we still have 4 of the original members and 60 others.

AGENCY got its name from its definition. AGENCY = action/intervention. We all have AGENCY within us. And, when we use it there is nothing that can stop us.

I don’t have cookie cutter biz plans to make you rich. Instead, I take your goals and your vision and help you work backwards to today to create strategies and actions you can take to help your business be the one you want to run. Pilates can be just another JOB (Just Over Budget) or it can be the thing that makes you smile when you get up in the morning.

We’ve helped people go from in-home studio to brick and mortar, from brick and mortar to home studio, teacher to studio owner, host retreats, create events, raise rates, fire clients, get more clients, hire a team, and so much more!

Inside AGENCY you get:

access to a community of beyond supportive teachers and studio owners from over 10 times zones.

1 webinar/month (choose from 2)

a membership to OnlinePilatesClasses.com

my ebook

a group coaching call every other month

20% off private Pilates sessions with me (online or in person)

20% off coaching calls

20% off extra webinars

20% off courses

20% off my retreat in Cambodia

The slack group is honestly priceless. Because where on this planet can you find a group of people who will be there when you “need a moment” (a channel we have), when you want to share an idea and get help fleshing it out, where you can share a win and everyone celebrates your win with you even if they just shared their having a bad day? It’s a community, a family, and it’s a space that is open to you if you want it.

You can check out more about AGENCY here.

But, since it’s hard to understand how epic a community like this could be since there is really NOTHING like it out there I decided to do an AGENCY mini. A free version of AGENCY for 1 week only. It’ll kick off with a webinar on Sunday January 12th and end on Saturday the 18th. Those who join will get a group call on the 15th where they can ask any question they want and Brad (my COO and hubby) will answer. And, access to a private AGENCY mini member-only group.

I’ve NEVER discounted my AGENCY group and never will. But, I thought it could be a great way for those of you who have been interested to try it out. So, get in before it fills up. Join here.

xx~LL

PS if you have questions you can contact me here or post them below.

5 Things You Need to Make Changes In Your Businesses

Making changes to your business is never easy. How do you know what to do first? You’ve got bigger goals for your business but it can be hard to know what to do when you’re in it. And, scary when you feel like you need to make big changes to get what you want. No matter where you want to go in your business you need to have these 5 things to make your magic happen.

  1. How much do You want to make? Your goals don’t need to be only about money. But, it’s important to make sure your business is paying more than your bills so that you can stay in business. Also, find out what your hourly rate is. This will be key for #4.
  2. Get super clear about who you want to teach, when you want to teach and where.
  3. A website that shares #2 and takes clients on a journey towards choosing you. If you don’t have a mobile-friendly website then check out this course. If you do, then take yours to the next level with this course.
  4. Help! You don’t have to hire a full-time assistant straight out of the gate. But, getting clear on your strengths and hiring people to do things that do not bring you joy or money is key to creating more of you and getting more done. You don’t need to be the person to do things like grocery shop, research or make changes to your website. Yes, hiring people costs money but remember the answer from #1. Anyone that you have do work that doesn’t need to be done by you is saving you money.
  5. Support! Whether it be a business partner, family member, coach or accountability partner you can only go so far on your own. Which is why I created my online coaching group. To help teachers and studio owners get advice, ideas, unstuck, feel empowered and more. Who is in your corner?

I’d love to hear which of these things you feel you have in place and which things you need to get in place in the comments below. You don’t need to wait until you’re ready to make your moves. In fact, who knows when you will feel ready. A little secret, I never feel ready for anything I do.

xx~LL

How to create more time, Make more money, and Have a Life

If you find yourself saying that you’re “too busy,” “don’t have enough time,” or, “don’t have enough money.” This blog is for you! I get asked often how do I “do it all?” And, “do you work all the time?” And, the answers are I do not do it all. And, I don’t work all the time. But, I do get a lot done strategically and you can too! Here are 3 tips to creating more time, which will make more money and give you a life.

  1. Time Block: I’ve talked about this before but it’s important to repeat again. I use a timer for projects. I stop working when the timer goes off. I make sure that I do a little bit on each project each week so that the needle is moving forward. When you wait to do something that has nothing to do with another thing you end up postponing that something until it’s too late. When you put deadlines on your tasks you realize how little time some things take. But, when you give them more time they take more time. I also make sure that before I scroll on IG or any other socials before I “consume” I create. So, I do the things that propel my business forward first. Grab your to-do’s and give time limits on projects. And, use a timer like this one to hold you accountable.
  2. Delegate: I know you think you can’t afford a VA, assistant, someone to do your grocery shopping or clean your house or studio but I promise you that hiring people to do the things that don’t bring you joy or don’t bring you money is essential to have more time and in your business time is money! I create all my content, write all my words on blogs, social media, YouTube, newsletters and more. But, I don’t edit my videos, schedule my newsletters or clean my house. The 3 hours my housekeeper spends each week between my house and studio costs me a session and a bit. It’s sooo worth giving her that money so that I can free up 1.75 hours where I can be doing work that brings in money. What tasks could you outsource?
  3. Recognize your complaints, frustrations, and fears. Call them out! What would happen if you got rid of your complaints? What could you get done if you didn’t spend time repeating your frustrations? What could happen if you weren’t in fear of ___? The time we waste on repeated complaints, talking in circles about frustrations or not doing the thing because we are afraid of what could happen is time that could be marketing your business, enjoying your life or doing something that you love. Take stock this week of the time you waste overthinking, talking yourself out of doing something, complaining or blaming. Make a note when you get in your own way and acknowledge when you are procrastinating by scrolling on social or sitting in imposter syndrome and thinking everyone else is doing it better than you. Then, take the next first step and see what happens. Take messy action!

Tip #4 will be released in my newsletter this week. Are you on the list

I want you to have the business and life you want. Because you can have it. In fact, when you go through the obstacles in your business (not around) you get to help more people! Isn’t that why you started teaching in the first place? Which of these tips will you try this week? Post in the comments below. And, tag me with your wins!

xx~LL

PS If these tips resonate with you and you’re tired of not moving the needle forward in your business then check out my online coaching group AGENCY. It’s the most supportive community of teachers from around the world who are taking action and creating incredible lives for themselves.