How to Teach
After teaching for over 25 years in the dance and fitness industry, I learned many things…and one of those lessons is “how to teach”.
‘Knowing’ what to teach and ‘how’ to teach are completely different. From big box gyms, to boutique fitness facilities I’ve found that coaching the teachers (talent) is not a priority to the leaders and gym owners. That is so surprising to me! Then I’d hear teachers and owners say…”This is just not a good time to hold a class.” And I call, “B.S.”
If clients love a particular teacher, they will come hell or high water to get to that class. They are clients for life! And it’s usually dependent on a formula that I’ve derived from teaching over 10,000 classes.
The formula is not usually based on all skills, (skill can serve as a huge component, however, we are not focusing on that here) however we tend to think that the most skillful instructors will have the most clients. And that sometimes is not the case. I’ve seen horrible instructors have plenty of clients and it’s usually because they are really good at this formula.
Four Quadrants for Personality Types
I break down my training into 4 quadrants for personality types: RED (leaders/dominant), GREEN (workers/logical), YELLOW (social butterfly/fun), BLUE (steady and stable/loving).
We are made up of ALL of these personalities, however, we usually will teach the way ‘we are’. For example, if you are a logical thinker (green) you will tend to teach your classes in a logical format. That means that you are cutting out 75% of the market of other personality types that may want to take your class.
A great instructor who can keep and create clients for life is a colorful instructor and teaches their classes with all personality types in mind. Create your classes and private training with all of the personality checkmarks in mind and your clients will feel like they’re getting their money’s worth. They will leave saying, “Wow, I love that class!”
Clients vote with their feet! Just because they’re not vocalizing why they’re not returning to your classes, they are letting you know what they think by not returning. When they don’t return, something is missing. Either they didn’t like the class, the music, the instructor started late or it could have been a gazillion different reasons.
I am not saying that this formula is a 100% money maker, however, I am saying that you have a better chance at keeping more clients around longer with less turnover if you create colorful classes.
Let’s say you have your marketing down, your website is on point and your social media is amazing! You get clients to show up to your classes, however, they just do not seem to stick around. Something might be off in the formula and it’s time to look deeper under the instructor hood.
Change that Lifetime to Forever
In this one-hour course with yours truly, I discuss all of my secrets about how to keep clients for life and shorten the turnover rate. I suggest listening to this video over and over again. I am an audio and kinesthetic learner so listening over and over helps me (P.S. This is a great way to teach your classes too! Give help for all visual, audio, and kinesthetic learners)
Here’s to creating clients for life and shortening your turnover rate. Most gyms have a turnover rate of 6-9 months and at my gym, I had a turnover rate of 3 years…I’ll show you how to do that here in this class.