Creating Social Content in Less Than 15 Minutes

Creating Social Content in Less Than 15 Minutes

Hello squad! Have you ever started your day feeling like you had no idea what you should post for the day? Or that all of your social media content has been used before? I get it. I get how you must feel when your business is growing, but your personal brand is having trouble keeping up. I get the feeling of needing to elevate your online presence, but not knowing what style will resonate with your audience, or mirror who you really are. I get how you feel. And this is where Girl Squad can come in and help you.

Why You Need an Ideal Client Avatar and How to Define Yours

Why You Need an Ideal Client Avatar and How to Define Yours

You’ve heard that you need to talk to your “Ideal Client Avatar” aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably have been trained well and can teach all types of people. And Pilates meets everyone where they are. But, that doesn’t mean you get to talk to everybody. In fact, you can’t. You literally cannot write a post on any social, a newsletter, blog, or journal and talk to everyone and get attention. Even big brand names like Coke, Pepsi, or think of any big brand talk specifically to one person. Why? Because people need to feel like you see them, you get them, you understand them. They need to know that no matter their pain, problem or goal you can help them specifically. So, does this mean you only get to have one ICA? How do they do it and still appeal to so many people?

How to Choose the Right Scheduling Platform for Your Business

How to Choose the Right Scheduling Platform for Your Business

One of the top questions I have seen in the last month is “what scheduling platform should I use?” Or, a variation of “I want to switch from my scheduling system which one do you use?” Whether it is the cost that is causing you to consider a new platform or your business has changed and the one you use no longer serves you, or, you’ve realized you lose too much precious time scheduling/rescheduling clients via text and keeping track of packages on our notes, picking the right platform for you is going to take research. Yep, I know, you probably came here for the answer to which platform you should pick. But, I promise, below I will give you tips to choose the best platform for your business. Ready to have a scheduling tool that literally grows you business by giving you time and options? Here we go!

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Creating Social Content in Less Than 15 Minutes

Creating Social Content in Less Than 15 Minutes

Feeling Stuck? Hello squad! Have you ever started your day feeling like you had no idea what you should post for the day? Or that all of your social media content has been used before? I get it. I get how you must feel when your business is growing, but your personal...

Why You Need an Ideal Client Avatar and How to Define Yours

Why You Need an Ideal Client Avatar and How to Define Yours

Who is Your Ideal Client? You've heard that you need to talk to your "Ideal Client Avatar" aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably...

How to Choose the Right Scheduling Platform for Your Business

How to Choose the Right Scheduling Platform for Your Business

What Scheduling Platform? One of the top questions I have seen in the last month is "what scheduling platform should I use?" Or, a variation of "I want to switch from my scheduling system which one do you use?" Whether it is the cost that is causing you to consider a...

Tips for Becoming Known Online

Tips for Becoming Known Online

When you first started teaching you may not have had the goal of being known online. In fact, it’s only pretty recent that almost ANYONE could have their own digital products and be like the fitness dvd mavens anywhere in the world without being discovered by “as seen on tv.” But, now, due to social media, the growth and demand of online platforms and CV19 putting most of us out of our studios and offices and into our home-work and workout spaces online you might be desiring to explore being known online. How do you do that though? Is it even possible to become known online since everyone is online? Is there room for you? And, should you do it? Well, let’s talk about it!

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Why You Shouldn’t Discount Your Services

Why You Shouldn’t Discount Your Services

Depending on where you live in the world the date your competitors started teaching for free may differ from me. But, for now, we’ll agree that sometime in March the fitness industry and especially many Pilates teachers started teaching live workouts on every social media platform they could and doing it for free. In fact, the morning after my studio was closed indefinitely I felt like every teacher in the So cal community who used to charge $20+/class and had a waitlist started teaching for free. EVERYWHERE. And, not only did this leave them exhausted it also left them more worried than those I know that didn’t do this. In fact, discounting your services or offering them for free not only will hurt your bottom line it will leave you fill drained and on your way to burn out. Why? Let’s review why discounting hurts your business and some things to do instead.

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Tips for Using Social Media to Market Your Business

Tips for Using Social Media to Market Your Business

Social Media has made it clear it’s here to stay! It’s also done a very good job keeping our potential and existing client’s attention. And, its omnipresence in our lives can make you feel like you need to have thousands of followers (to get the swipe up feature) or the blue checkmark. Or, if you just find the perfect caption or hashtag then your classes will be full! Maybe you’ve considered boosting a post because it could reach 31,000 people and that would be epic…it’s only $12.00….stop! If you’re a small studio, home studio or solo instructor you likely will never need or benefit from a boosted post. And, for all Pilates teachers, social media can be super helpful. But, is it the means to the vision you desire? Probably not. So, here are some tips for using social media for your business without wasting your time.

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