It’s pretty obvious that COVID has affected Pilates and fitness clubs dramatically. Whether you are a teacher, studio owner, or something in between the virus, the constant changes in how we can interact with our clients, and the restrictions that keep us from using our spaces the way we used to are causing strain, closures, stress and fear in so many. So if this is you you’re not alone. And, while there is no magic pill or tip to turn your situation around I do believe that there is a way to pause, get perspective and then have a new path to work towards to and yes, grow your business.
I want you to ask yourself if you were to start today What would you do? Seriously though if you were to start today, what would you do?
There’s a lot going on and you’re wondering what the heck? How am I supposed to actually make money right now with all the restrictions? All the things going on, even if you’re in a country that’s got COVID thing under control there are closures and reopenings and closures again and it can feel like there’s not a lot in your control.
One issue that is causing this feeling of being stuck, or not seeing growth in your business is trying to fit the old business with the new restrictions. For example, maybe you have memberships and you’re thinking “how can I do this with memberships?”, or “I only do classes and now I can only have x amount of people and that doesn’t allow me to make enough money.” I get it, costs don’t go down just because you can only use half your space.
I also see things like, “well, I can’t do that because my clients are x age and they won’t do virtual.” Does this sound familiar? It easy right now to feel like you don’t know what to do, or feel really worried about the growth of your business. But, are you trying to fit your old business into today’s current climate?
If you are I don’t blame you. It makes the most sense right? To try to go back to the way things were with the restrictions because you don’t want to lose any clients. But, let’s be honest, was the old way you were doing business really working? Or was it just the way you always did things?
I know it just feels like there’s a lot of roadblocks, a lot of obstacles, a lot of people getting in your way, and not making things possible for you. And I hear you. I totally see you. Trust me. I had a studio too. And we had renters at my studio in LA. They subbed for me and took care of my studio when I was gone.
Like many of you I found out my studio closed through random sources and no one back in March knew how long this was going to be. We could not longer make money from renters, we canceled workshops or postponed to 2021, we postponed retreats to 2021, and just like that, we couldn’t do business the way we had before. I’m not any different than you.
There are friends of mine who have studios who were on track to have their best year ever. And having their best year ever to be sidelined and some of them were closed for three or six or even seven or eight months, just like many of you. And no matter where you are we are all trying to make up for lost time trying to figure out what do we do right now with what we’re allowed to do?
It’s ok to be worried, there are reasons to feel stuck and there are reasons to wonder if you are you supposed to be doing this.
I do believe all of you became teachers for a reason. We became teachers or owners for a reason. All of this is happening for us. So many businesses out there that I coach were offering things because that’s what they thought the people in their community wanted. So many people opened up studios that were big with all these potential classes, but really people just want privates. Many of you thought you need to have these big beautiful studios with all these teachers but you don’t even like to manage people. And so you have this opportunity this year to ask yourself this question- If you were to start today, start over, what would you do?
And here’s the beauty, you get to bring all the things you know that you liked and didn’t like about your current business. What would you do? Knowing what I know how would I start today? I’d be exactly where I am right now because I asked myself this question back in March. We moved to Las Vegas in June after we made changes to what was left of our business. We were already 50% virtual and went 100% virtual. The studio was moved into our home here, and while I don’t teach in person right now I still teach the clients I had back in LA.
Your turn! If you were to start your biz today with all you know what would you do? What would you offer? And I want you to get really honest, are all the things you’re trying to make work the right thing for you, for how you want to show up?
I believe a lot of the stress and anxiety that a lot of people are feeling is because we’re trying to fit the old biz into the new way of life. It’s like taking a pair of our jeans from high school, high school is almost 20 years ago for me. And we’re trying to make them fit today for our 20-year reunion. You know which pair of jeans you loved in high school, picture them there hanging on the door and you’re looking at them, and there is the feeling of wanting to wear the jeans, which sounds familiar and safe, but then there is the worry of whether they will fit, which leads to anxiety and even if they do get all the way on they tend to fall short.
Your old jeans, even your favorite most epic timeless jeans from back in the day are not the right jeans for where you are right now. And trying to make them be something they can’t be is going to leave you stuck, worried, frustrated. So, let’s get some new jeans. Let’s talk about how you would start today!!
And before you skip the answer and go right into the “how am I going to do this?” stop.
All you have to do right now is be honest with yourself.
What do you want to do with your workday?
What do you want to offer?
What do your future clients need? (not saying we ditch your old ones just saying don’t get stuck on the one or two clients who LOVE to share how much they don’t like change.)
When will you work? Where will you work?
The “how” is where everyone gets stuck because they get hung up on the fear of it not working. The fear of the unknown. The fear of failure, rejection and loss.
Don’t get caught up in the “how”. The “how” is actually really easy to solve. “How” is solved by people you know, people who know more than you, people who’ve been in your shoes. The “How” is often answered by the universe if you saw my IG post. I wonder game.
It’s not woo woo either. If you are clear on what you want to do, we can get that how figured out.
I can’t wait to see the new “what’s” in the comments or feel free to dm me.