When Your Business Goals Go Out the Window

As CV19 spreads across the planet and fear of the unknown rises it can feel even harder than usual to run your business. And, you might be looking at canceling plans of workshops, retreats or events that you have been planning for a year. Or, wondering if you should? And, its frustrating because you were on track to hit your goals, level up your business, you had just been getting your systems in place. So, what do you do when LIFE gets in the way of your best-laid plans?

Be Proactive! I wrote about the Circle of Concern vs the Circle of Influence in my online coaching group AGENCY: “Proactive people focus their efforts on their Circle of Influence. They work on the things they can do something about: health, children, problems at work. Reactive people focus their efforts in the Circle of Concern. things over which they have little or no control: The national debt, terrorism, or the weather. “In times like these, it is easy to let the Circle of concern rule our daily lives, our goals, or more. I’m not gonna lie. With all that is happening my daily positivity, focus on the circle of influence life has been challenged.

Spend More Time Focusing on What YOU CAN DO. This will also help your clients mindset too. But, these past two weeks as one of my events was on, then off, then on, then off but maybe on, then on, then off but with an option. The best I felt was when I had a plan. The in-between is torture. Make a decision, take action. You’re not a brain surgeon, if it doesn’t work you can do something else. You can try the other thing.

Your goals are not RUINED: I think it’s truly important to not think “its over!!!” It’s not over until it is. Until you choose for it to be over. We live in a time where there are infinite options and a lot of things can be trialed for free or relatively low cost. So, look at what you wanted to do. Why did you want to do it? What was the result you wanted? The feeling? Do you still want it? If so then let’s make a new plan? Maybe we need new dates? Maybe that allows you to clarify your marketing, your client avatar or your offering? Maybe you get to work on a future goal sooner! I know it’s hard to stomach and a bit frustrating to hear but everything really does happen for a reason! I wrote about this story on Instagram the other day. But, my wedding venue was canceled 5 weeks before the wedding! We still had a wedding and the venue we had was the coolest!!! Our wedding was even published!

Take a moment to reassess. What can you do today, tomorrow and this week? What has to be postponed until ____ date. Fill that date in and set a reminder. Don’t be afraid to go against the grain. Or, with it! I’ve been doing virtual sessions for quite some time. And, while I never offered them to my in-person clients while I was in Cambodia hearing that offices were closing and schools were closing in my town and my meditation place was doing all classes for the rest of March virtually.  I offered all my in-person clients the same virtual sessions. All of them in the past might not have been interested but they are this week! And super appreciative of it.

Grab the list of things you were going to do “when you have time.”  You know that list of things you keep putting off until “you have time.” Well, now you likely do. Take advantage of this. Sure, you might feel like you want to binge out on Netflix, Hulu etc. And, I’m not saying don’t. But, that ideal work schedule you’ve wanted or already had…keep it! Use the “free time” to do get ahead in your blogs, social media content, newsletters, etc.

Remember You Will Get Through This. And when you do how do you want to feel. Did you know that during the 2008/9 recession the fitness industry didn’t suffer like everything else. Zumba took off and so did so many other boutique studios. Yep! It’s true. So, you can use this time to think that the world or virus is against you. Or, you can use it as a time to GSD! Get stuff done. What do you want to have done, where do you want to be when they have things “under control.”

The reality is my friend you never had full control over your goals. You just thought you did. We all only have the time right now, and the control of how we react to everything that is happening. So, you can worry about things you cannot handle. Or, you can focus on the things you can affect. Like your family, friends and your local community.

I’ve have received so many emails from companies about things they are doing to help during this time. One food delivery company told me she can deliver during this time so not to worry if the stores are empty! The meditation studio moving virtually actually allows me to go almost daily now. Zoom is working with schools to help them offer virtual classes. This is a time when we can all come together and offer what we can.

Maybe you have been wanting your mat classes to fill and now they are dwindling. Move them to online and I bet you get people from all over your town who couldn’t make it in time. If you’re wanting help going virtual I am leading a call on this inside AGENCY there will be replay for members.

Get support! Seriously, its really easy to feel like you are alone. That no one really understands. To worry you’re going to lose everything and no one gets it. My online coaching community does have a few spots available right now and they want you in it. We are stronger together.

Lastly, your goals are only out the window if you open that window and let them fly off without you. It’s your life, it’s your decision. Action is the antidote to fear and clarity comes from action. So, what action will you take?

xx~LL

How to Make Room For New Offerings, Opportunities and Income Streams

When your schedule already feels full it can feel impossible to work on a new goal. You want to start teaching a new class, offer a workshop or lead a retreat but you barely have time to do the admin of your business. You’re tired of saying “when I have time.” Or, “if I wasn’t so busy I’d be doing…” And, you’re feeling stuck, frustrated or anxious because you’re feeling called to grow and your schedule doesn’t have any more room for what’s next. Sound like you?

I hear ya. I too have tried to use the excuse “I’m too busy.” When it came to why I wasn’t working on one of my goals.

And, sure, I am busy. I was busy. And I’ll likely be busy tomorrow.

We are all busy. But being busy isn’t an excuse for not doing the thing you want.

It’s likely fear.

And that’s ok.

It also might be limiting beliefs that you can be the person to do what it is you want to do.

Or, maybe you’re waiting for it to be “ready.”

But, truth, if you’re wanting to add a new offering, or create a new income stream, or be able to take on a potential opportunity you will make the time.

And, creating space for what you want is the way to getting what you want.

So, how do you do that?

One of my members of AGENCY asked: “How do I make room to offer workshops when my schedule is already full?”

Here’s how to make room for new offerings, opportunities, and income streams

  1. You need to get out of your own way. Know the big picture but don’t get stuck there. You only need to know the first next step.
  2. Practice a schedule that prioritizes working on things that will move the nerd forward in your business. You can check out my blog on “Rocks, Pebbles, sand theory.”
  3. Take messy action. Don’t make it “perfect.” There is no such thing anyways. Do the thing as best ya can and learn from it. There is no such thing as failure, there is only feedback.
  4. Find accountability and support. In my coaching group AGENCY members post their goals. This helps them get support, ideas and a biggie, accountability!
  5. Set a deadline. You may miss it but a deadline forces you to take action.
  6. Do it scared. I’m scared most of the time. You can’t control anything. All you can control is what actions you take and then the rest will fall as it may.
  7. Delegate! If you know your numbers then you know how much you can pay someone to do work for you that doesn’t bring you joy, doesn’t bring you money and costs you less than what you make to pay them to do it. I do all my copy my friend but I don’t schedule any of my newsletters. I film all the tutorials but I don’t edit or schedule any of them. It costs me 1/4th of what I charge for an hour to pay someone else to do that work. More tips on hiring here.
  8. Things will take as long as you let it. If you give yourself 20 min to do something you’d be amazed at what you can get done. Give it an hour and it’ll take an hour. So, don’t wait for time. Try to do the thing in the few moments you have and see what you can get done.
  9. Done is better than perfect.

If you follow these tips I can guarantee you’ll learn more about what you want, you’ll see possibilities for the path, you’ll learn a ton about yourself and you keep doing it a year from now you’ll see those new offerings, income streams or opportunities coming to fruition.

It’s easy to look at someone else’s success and think “it was so easy for them.” Or, “they’re lucky.” But the truth is that person just started working on their thing one day at a time. One scared moment at a time. And, you can too!

So, what are you waiting for?

xx~LL

PS here is a course on creating more income streams if that idea intrigues you!

Create More Time in Your Day

Count how many times you say “I don’t have time,” or, “I’m too busy” in a day. How often do you feel like your to-do list grows and you have no idea how because you’re been working all day and are exhausted? Yeah, I know, it’s a lot. You got into teaching because you love it. But, the more you teach the less time you have for you, your practice, and it feels like you’re always saying you’re tired, busy and hoping to get to something to tomorrow. Routines in your morning, day and night can help this circle of stress and lack of time disappear. If you’re ready to create time keep reading.

There are plenty of studies that show how much routines benefit our lives. Even Steve Jobs was so notorious for his routines that many CEO’s copied his thinking it would help them create companies as big as Apple. I had always loved a morning routine but then one day I heard about night routines when I listened to an interview Ariana Huffington did while promoting her book. She said that by having a sleep routine helps prepare our bodies for rest. This sort of routine was a little harder for me to figure out because it was so easy to skip the routine one night or change it up a bit. I mean, we all know about trying to get one last thing done. Or, getting more sleep tomorrow.

But, one day after being consistent with both my morning and night routines. The proverbial sh*t hit the fan and I was so happy to have my routine. Because they really helped me feel in control. And, slowly after time, I realized my routines were allowing me to create time. Wouldn’t you like to create time?

We have to make thousands of decisions every single day. By creating routines, both morning and night, you eliminate these daily decisions that are often repetitive. And allow yourself to have better decision making power later in the day when you’re working on your business, deciding what to create, post, say yes or no to. If your brain is having to make every decision from the time you wake up to the time you go to bed you’re definitely going to feel more than exhausted. And, worse, you’ll likely miss out on opportunities to propel your business forward.

My routines have changed over time. At first, I didn’t know much about what I would need in my routine to help my day be more productive. So, I tried out different ideas for a while until I figured out what worked the best for me. And, even recently I added something new to my morning routine. So, as I share my routines below remember that this has been a work in progress. You will want and need to figure out what works the very best for you. But, feel free to try these out and make them your own. I also added some suggestions for creating routines below.

Morning

Monday-Friday

  • wake up between 4:15 am-4:45 am and drink a large glass of water
  • Run my dog Bayon 3ish miles often with my neighbor
  • Get coffee and say hi to the baristas (this makes me feel like I live in a neighborhood).
  • Make Brad french press coffee feed Bayon his special breakfast
  • Say my gratitudes out loud while holding Gaia in the kitchen
  • (NEW) Ask Gaia and the universe some questions that “I wonder….?”
  • Go to HIIT or do my Pilates workout.

Weekends

  • wake up between 5:15-6am walk get a coffee and walk Bayon around our neighborhood.
  • Saturdays I call another female biz owner and we talk about what’s going on in our lives, businesses and what we are excited about. Sundays talk to a family member.
  • Saturdays my neighbor and I attend HIIT classes and get a yummy breakfast before enjoying a day off. Sundays I go into work. Before workouts or work the above routine still applies.

During workdays, my schedule is very consistent. I know when I am teaching and when I am doing marketing, content creation, meditation, and email. This makes it easier to know when I will get to “that thing” when someone needs it. I am super protective of my time blocks. They allow me to “drop-in” to writing, meditating and teaching much faster because I know when I am doing what.

Evenings:

  • after dinner another glass of water
  • write down anything that is on my mind to get done the next day (these things often come closer to the evening).
  • shower, face wash, brush teeth.
  • Read for a few minutes (nothing that requires much thought) considering a mediation here instead so I may be testing this.
  • Turn a sleep story on.
  • Asleep between 9:30-10ish pm.

Here are some resources for you to try out ideas for your own routines:

  1. Daily Routine tip
  2. Intention Routine building 
  3. Morning and Night Routines

If you could get back more of your decision making powers what would you do? Maybe you’d have more time for your own practice? Or, maybe you’ll finally get to those blogs or newsletters you’ve been wanting to do?

Your life is too good to let it be ruled by what work you didn’t get done. And, your business should be working for you and not you working for it. The start of creating the dream work schedule or even an ideal work schedule comes from your ability to have boundaries around when you will and won’t teach. And that muscle gets stronger by practicing a routine.

What routines do you keep and how do they help you?

I’d love to hear about your routines in the comments below.

xx~LL


PS. I credit my routines to my lack of jet lag when I travel to teach workshops and retreats in this blog.

Your Fears are Costing You Money and More

If you let fear run the show it will kill your business. Your fear of losing clients is the worst fear you could have. There are several fears in life that we all face. But, if you let your fear run your business it will…right into the ground. Recently during a coaching session, one of my clients discovered her fear of losing clients caused her to lose $6,000 in uncharged late cancels. What is your fear costing you?

There are people who fear success, rejections, loss, responsibility and failure. If I am not careful my fear of success can hold me back. For most Pilates instructors and studio owners I find its the fear of loss that costs them the most money and often their businesses. Second in line would be their fear of rejection.

Don’t believe me…when is the last time you:

-Raise your rates?
-Changed your schedule?
-Enforced your policies?
-Told a client they were inappropriate?

Your business can survive on a few clients and you overworking. It can. But, if you want your business to thrive. To work for you instead of the other way around.

But, the difference between thriving and barely surviving is where you make decisions from.

If you make decisions from your fear of loss you won’t do what you KNOW you need to do. And, you will find evidence to prove yourself correct. Our brains search for evidence to prove ourselves correct.

It’s not going to be easy. It’s going to be tough. It’s going to be a battle. But, you need to make those changes now so that by the end of this year you can be living in the fruits of those changes.

Challenge for you:
What changes have you avoided making?
What if you made those changes this week?
What is the worst-case scenario?
Do you really think that will happen?
I mean, really? ALL YOUR CLIENTS WILL QUIT?

People do not like change. You make their life better. And, even if they do quit because you raise your rates, changed your schedule or moved locations its ok. They’ve opened up space for clients who will pay your rates, workout when you want to teach and where.

Go ahead, look for evidence to prove that idea true. You’ll find it!

Post in the comments below what changes you will make.

Ditch that fear! There isn’t room for it in your goals.

xx~LL

The Most Supportive Community and How You Can Have It

When you decided to become a Pilates teacher you thought “I can’t wait to help people!” And, you knew that people were going to love how they felt after they took a session with you. You also worried about being new at something and if you’d pass your tests. But, it wasn’t until you got closer to the end of your hours that you probably thought “how do I get enough clients to pay my bills?” And, even, if you’d ever make enough to have your own studio, quit your 9-5 and take time off.

I hear ya! Seriously, I had no idea when I became a Pilates teacher that I could do it “for a living.” Honestly, I became a Pilates teacher so I could have a side hustle to pay for my Pilates obsession. I’ve shared in many interviews that I became a Pilates teacher during the last recession. And, I took the biggest leap of my life at the time to quit my salaried job and teach Pilates full time.

In studios I had heard from teachers with way more years of experience under their belt that it would take me a long time to build my clientele. That I should charge x because I was new. That I should work 6 days a week to get all the hours I could and that I should offer a discount for cash or for first-time sessions etc etc.

And, while it didn’t take me long to build my clientele up at all. In fact, within a few months, every single hour I had outside my retail job was booked and when I quit my job I had an even bigger problem on my hands…too many clients. I had believed some people on the other advice and it took me some time to rework all those mistakes.

Then, after a 6 months of being a Pilates teachers I started managing a studio and teachers. And that’s when I really realized that most instructors didn’t have the business knowledge that I had. And, because of this lack of information in trainings most people were struggling to make enough to pay back the investment in their training and more.

This realization made me sad and frustrated for every teacher. It drove me crazy to see some of the best instructors out there closing up shop or quitting teaching because “there was no money in Pilates.”

Luckily, being frustrated creates a drive in me. I hate complaints that occur more than once so I started on the path to create Profitable Pilates. I didn’t it know it at the time what it would become but I knew it needed to happen.

It started with my ebook. And then workshops in person and then online courses and webinars. But between the workshops and the webinars I had this vision for an online community that was not only a support group but a community where teachers and studio owners of all backgrounds could live and get advice, strategies, support, virtual high fives and inspire each other. Five years ago I created it. And, no one knew about it or bought it.

Yep, sometimes things fail in a big way.

But, I was still driven to make it work. So, I thought about other ways I could meet teachers and studio owners where they were and give them support. And that’s how webinars, online workshops and coaching calls started. And, then, 2 years ago (3 years after the original idea) I opened the doors to AGENCY my online coaching community.

Five brave souls started that day and today, 2 years later we still have 4 of the original members and 60 others.

AGENCY got its name from its definition. AGENCY = action/intervention. We all have AGENCY within us. And, when we use it there is nothing that can stop us.

I don’t have cookie cutter biz plans to make you rich. Instead, I take your goals and your vision and help you work backwards to today to create strategies and actions you can take to help your business be the one you want to run. Pilates can be just another JOB (Just Over Budget) or it can be the thing that makes you smile when you get up in the morning.

We’ve helped people go from in-home studio to brick and mortar, from brick and mortar to home studio, teacher to studio owner, host retreats, create events, raise rates, fire clients, get more clients, hire a team, and so much more!

Inside AGENCY you get:

access to a community of beyond supportive teachers and studio owners from over 10 times zones.

1 webinar/month (choose from 2)

a membership to OnlinePilatesClasses.com

my ebook

a group coaching call every other month

20% off private Pilates sessions with me (online or in person)

20% off coaching calls

20% off extra webinars

20% off courses

20% off my retreat in Cambodia

The slack group is honestly priceless. Because where on this planet can you find a group of people who will be there when you “need a moment” (a channel we have), when you want to share an idea and get help fleshing it out, where you can share a win and everyone celebrates your win with you even if they just shared their having a bad day? It’s a community, a family, and it’s a space that is open to you if you want it.

You can check out more about AGENCY here.

But, since it’s hard to understand how epic a community like this could be since there is really NOTHING like it out there I decided to do an AGENCY mini. A free version of AGENCY for 1 week only. It’ll kick off with a webinar on Sunday January 12th and end on Saturday the 18th. Those who join will get a group call on the 15th where they can ask any question they want and Brad (my COO and hubby) will answer. And, access to a private AGENCY mini member-only group.

I’ve NEVER discounted my AGENCY group and never will. But, I thought it could be a great way for those of you who have been interested to try it out. So, get in before it fills up. Join here.

xx~LL

PS if you have questions you can contact me here or post them below.

Tips to Owning Your Worth and Overcoming Objections

It doesn’t take long as a Pilates Instructor, Fitness Trainer or any other service provider to here the objections to their offer. In all honesty, if you are not hearing objections to your services then you are not charging enough or you’re probably not setting boundaries in your schedule. Objections to what we offer are going to happen. Learning how to overcome or get ahead of them is key. And, all of that comes down to you owning who you are, what you do and how much you are worthy!

In a recent workshop, I was co-leading one of you readers mentioned that your biggest fear in presenting is not feeling worthy. Man, that hit me in my heart. I so get that feeling. It’s pretty common to think “there are others who are better at this than I am…” or insert some other form of imposter syndrome here. But, the truth is this, you are the only person who can teach what you teach, the way you teach it to the people that hear you. And so, even if you can find a way to convince me that someone else is better suited to teach on that topic I am still going to say You should be doing it! If it’s your passion and it helps people you gotta do it.

And, here’s the thing guys, whether you want to present or just fill your schedule or classes if you don’t feel worthy you won’t be able to overcome objections. I don’t care how inexpensive you are or how many time slots you can offer it won’t work. You have to know your worth. You have to own your worth. And when you do, objections will just bounce right off of you.

1) Do not think about your wallet when setting prices.
2) Remember you are not selling Pilates (barre, personal training etc) you are showing them how you are the guide for them. That they can trust you. And, the money is just an energy exchange. They pay you for the energy you are going to give back to them.
3) Be in Demand. Do not ask them when they want to come in. You tell them. If they can schedule you anytime you won’t get in the schedule at all.
4) Fish in the right pond. If you are hearing you are too expensive all the time then where are you advertising? Where are you throwing your bait in? Switch your ponds.
5) No more discounts on your services. When you discount your time you tell people that your time is not worth the original price. Find ways to add value and keep your prices up.
6) Look for evidence of what you believe to be true. If you think you’re not worthy you will only see evidence proving that. If you think you are you will see the evidence proving you are.
7) Work backward! Whether you’re trying to figure out prices or your goals, to-do’s for tomorrow. You need to see the big picture and work backward.
8) Give yourself validation first. Seeking validation from outside yourself is risky. You never know what people are going to say. Know why you rock, own that and tell yourself it everyday.
9) Know who the 5 people whose opinions of you matter, tell them and anyone else you have to let their words slide right on by.
10) Fire clients who do not treat you right. If you’ve set boundaries, had those tough conversations and still they want to complain about your availability, price or time then find them another option that doesn’t include you. It’s ok, you will replace that income with a client who uplifts you!

My friend, objections are real. They can sting and they can get your guessing if you’re in the right place. But, remember the 4 agreements: Do the best you can, be true to your word, make no assumptions and don’t take things personally. If they are the right client for you then you can’t say the wrong thing to them. And, you’ll never say the right things to the wrong people.

Write down whose opinion of you matters and tell them
Look in the mirror and tell yourself you are awesome, you are worthy and you can do hard things.

xx~LL
PS if you need to talk more about this then lets set up a call or check out my online coaching group- AGENCY where you submerge yourself in a community that uplifts and helps you see how worthy you are.

My Top 3 Mistakes and What They Taught Me

When I first started out as a Pilates teacher I made lots of mistakes. And, if you’re new, you will and should too! You will learn more from your mistakes then you will from the things that go the way you wanted. Especially in the beginning. Most mistakes you make in your business are great signs of things you need to work on. And rarely will derail your business. And, most mistakes are not as big a deal when you look back. However, I know that when you’re “int it” mistakes can feel like they are the worst thing that could ever happen. But, below are my top 3 mistakes that I made that I see a lot of Pilates teacher and studio owners make.

  1. Saying Yes to Every Client: When I first started out as a Pilates teacher I was also managing a high-end jewelry store in LA. I would teach Pilates 6 am, 7 am and 8 am and then race across town to open my store and work until 6:30 or 7:30 pm. And on many days I would go back across town to the studio to teach evening clients! I loved teaching and I was so excited that every new client I taught wanted at least two sessions a week that I kept saying yes. I didn’t even know I could say no! I was afraid also if I did that I would lose the client. But, in a short period of time, I found myself teaching 6 days a week and running my store 5 days a week. Which meant I didn’t have a single day off! You guys, this is not good! I know you may be reading this and be thinking “you need the money.” But, if you don’t own your schedule, get firm on your teaching times and protect your self-care time no one will! You’ll burn out faster than you think. And that would be sad because then the world would lose a great teacher.
  2. Not raising my rates sooner: I made up every excuse in the book to not raise my rates come year one. Then year two came around and my rent at both the studio and my house went up. The cost of gas was higher and I was at a point that I needed more continuing education. It was costing me money to do the exact same job. When I finally raised my rates sure a few people griped but they all stayed. If I had done it a year earlier that would have been more money in my pocket soon! I know you’re worried about this but I promise if you get on a schedule for raising your rates you will be grateful and your clients will expect it. You can learn more about how to do this on my course here.
  3. Teaching hours and clients that were not ideal for me: I know you think Pilates is for everyone so you can teach everyone. And, I am sure you can. But, the truth is we don’t all gel will everyone. There are clients out there who are best served by someone else. Not just personality-wise but time of day they prefer and personal goals or body needs. By saying “no” to clients that want times that you don’t thrive in you open up the opportunity to teach a client at a time you do! And, instead of being exhausted at the end of the day you will feel inspired, whelmed, content.

Honestly, I could go on and on about other mistakes I made. But these three at the beginning of my business all came back to bite me and caused me to have to make drastic changes in my business and life to allow me to not burn out!

You are the only person who can teach the way you teach.. You are the only person who can help the people that you help. So, get super clear on when you want to teach, who you want to teach and how often you will raise your rates and you’ll have a great foundation to grow your business on. Will you make mistakes? Yep, and me too! Sometimes I think the universe sends me clients that test my boundaries and makes sure I’m still putting my goals first.

Feeling like you’re stuck in one of these mistakes and don’t know how to get out? Check out my online group coaching called AGENCY. Members get to ask me and the other members for support and accountability so they can finally put their goals first.

xx~LL

How to Make Your Goals a Reality

Goal setting for your Pilates or Fitness business is key. I know a lot of people think sometimes setting goals can be on the “woo” side or put unnecessary pressure on your business. But, if you don’t have an idea of where you want to grow it’s easy for other peoples goals to become your goals. These can be your client’s goals, another teacher, studios and more. Goal setting doesn’t mean you can’t change your mind. But, taking the time to set some and start working on them will help you refine and develop your vision.

When I first set goals for my business I thought I was thinking big! I thought it would take me 10 years to do what I wanted to do. But, as I started to do the things I will share with you below it became clear that my vision was going to happen sooner. And, it revealed opportunities that I didn’t even know were possible. Some of the goals on my sheet I ended up crossing off without achieving. That’s ok too! Sometimes goals sneak on our plate that sound good just not for us today or ever.

If you already have your goals handy you can skip the first part. But, you may want to do it anyways.

  • Take some time to go for a walk and clear your head or get away from any distractions. If you bring your phone with you put it on airplane mode.
  • Pick a date in the future and picture where you are. I often like to pick my birthday but you can pick any day. Where are you? Who are you with? What are you doing? If you are celebrating you what are people saying about you?
  • What does a week in the life of you look like?
  • write it all out! Seriously, brain dump away. Don’t let any thoughts stop you. You have endless amounts of time and money in this exercise.

Then, once you can see how you spend your time in the future and what people are celebrating you for write out all those things as a goal. For example, if in three years I am living in an airstream six months of the year traveling the states and teaching classes then I would have the deadline three years from now a) live in an airstream b) teach pop up classes. Which means that 30 months from now I probably should have purchased the air stream already. Two years from now I should have a good list of people around the country to visit and help me create pop up classes. A year from now I should be offering up opportunities that add value to people around the states. Six months from now I should try bopping around and doing road trips and making sure I like driving around and being somewhat nomadic. Next week I am planning a road trip somewhere to teach a class and try this goal on for size.

See how I did that?

Now it’s your turn! Feel free to share your goals and reverse engineered plan below. If you’re struggling to see the roadmap. Don’t worry. This is something I work on with almost every member in my online coaching group AGENCY. I’m happy to help you see if the group or a one-one-one call is what you need to take the first next step towards your personal goals!

How do you Stay inspired After a Long Day?

A common question I get is “how do you stay so inspired?” Sometimes that question breaks down to “how do you stay motivated and/or energized when you are teaching 7+ hours in a day? And, because it’s coming up a lot more lately I wanted to share some of my go-to tips for staying inspired, staying strong, maintaining my sanity and motivation.

  1. Know your Teaching schedule and protect it! This doesn’t mean you cannot break your own rules but it does require you to be aware of when you are doing that. I have a set teaching schedule when I am in my studio. And, that does mean saying no to people. And that does mean I am saying no to money. But, if I were to switch my schedule whichever way the clients schedule blows I couldn’t have a life nor could I maintain an admin schedule. If you don’t stay on top of your marketing and other admin it will pile up and drain you more than anything else. Get clear on your ideal schedule with my course.
  2. Create Before You Consume. I post all my marketing, do all my content creation before I scroll, open my inbox or check my social profile notifications. If you consume before you create there’s a good chance you’ll be left feeling pretty crummy before you go to post or you’ll have someone else words on your mind. And the problem with that is we make up stories about other people based their curated account. We think they are “killing it” based off posts, not any other evidence.
  3. Know your seasons. Meaning know how many hours in a row or time of day you are at your best. There are some mornings a week I cannot teach because I need to not feel rushed a couple of mornings a week. I can work more hours in a row on Sundays than I can on Mondays. I learned all this by trying out different combos. Paying attention to how I felt after and then molding my teaching schedule to reflect my more inspired hours. This will take longer than you think to figure out and then to implement. But shorter than you think if you do the work.
  4. Know who’s opinions of you matter. Don’t waste your time worrying about what people are saying about you if you wouldn’t ask advice about your business from them. Tell the people who’s opinions that matter to you that they do. It’ll make them feel good and reinforce who’s feedback you should be paying attention to.
  5. Remember that your business is supposed to work for you. Not the other way around.
  6. Get curious. I don’t talk every cue into clients. My teacher Jay Grimes said you cannot “talk Pilates into a body.” So, instead of boring myself all day repeating the same or similar cues I use equipment to teach them what I want and I get creative with what exercises I choose to teach them what I want them to know. It takes time to get comfortable doing this but you will be more inspired at the end of the day when you figure it out.

Look, teaching does require you to give a lot of energy out all day long. But, its important that when a client leaves you let their energy go with them. You have to find some things that you implement into your daily routine that protect and energize you. And, say no more often than you think.

I’d love to hear what energizes you or what changes you make to help you stay inspired at the end of the day in the comments below.

xx~LL

Ps here’s a video I did about Self Care for Pilates Anytime! Use LLOGAN to watch for free and enjoy 30 days if you are not yet a member.

Do You Know What Your AGENCY is?

Agency has multiple definitions but one of them has to do with using your own inner strengths and abilities. But, that is not as easy to do on your own. Enter imposter syndrome, the grass is greener over there thoughts, indecision, lack of confidence, unawareness of ones owns strengths, etc. etc. It’s not easy being a confident instructor.

After all, so many people tell anyone with ears there is no money in Pilates. That one can’t make a living as a Pilates Instructor. And so, how can you own your own agency? How can you know what it is and see it’s value? How can you see that your uniqueness is what will make your business thrive?

All these worries combined with the questions that teachers and studio owners have on a daily basis is why I created AGENCY. My group coaching membership. I wanted a place where no matter what your teaching background was, if you were a new teacher, experienced teacher, studio owner or independent contractor could come together in a supportive, positive space.

My desire is to help all Pilates instructors see and believe in possibility. To not run their business the way that everyone else is. Or to market themselves the way that everyone else is. Your goals require their own path.

There is no Pilates Career Ladder.

You can have the business you want if you are willing to do the work. But, how? Well, if you know the what you want to do and they why you want to do it in AGENCY between me and others who have been in your place or are going to do be will be there to provide ideas you may not have thought of. Provide support and positivity. Agency, a community in the Pilates and fitness world that wants to see everyone succeed because we rise together.

If you are reading this and you’re wishing you could just ask the questions you have, get feedback on an idea, high fives when you get a new client then you want AGENCY.

And, AGENCY is more than just the community, you get so much more. You can check out all the member benefits here and if you are wondering if AGENCY is for you then you can contact me here. It’s almost 2 years old and when you check out the benefits you’ll see some of the most incredible things members are saying!

xx~LL

PS all my webinars have moved behind AGENCY doors. In order to continue to support instructors and studio owners after they watch the webinar, it became necessary to add the community to these webinars.

Lead Your Own Retreat

If leading your own retreat is on your business bucket list this is a blog for you! Whether you want to lead a Pilates, Yoga, fitness, nutritional or meditative retreat the same rules apply. And, there are some key things to keep in mind before you even put down your deposit somewhere.  Retreats can be lots of fun but they are equal amounts of work! If not more work. The number of hours you will spend before you lead your retreat will double or triple the time you spend on the retreat.

And, something I think is incredibly important is to know and understand is that a retreat really is not a paid vacation. If you are leading one to have a paid vacation I do think you are setting yourself up for disappointment.

A few questions I want you to answer before you continue. The answers do not mean you should or you shouldn’t lead one. But, these are things you need to know before you go.

  1. Are an organized person?
  2. Do you have enough existing clients who would go on this retreat or will you need to market to people who do not know you?
  3. If the retreat doesn’t make you money will that affect your business negatively? Or, can your business handle a non-profitable event?
  4. Are you comfortable asking for the sale or telling a client no?
  5. Can your website handle taking payments for an event?
  6.  Do you like to be the leader, hostess or be in charge?

I have tons of other questions that I ask those I coach through organizing their own retreat. But, I think these get your mind and juices flowing and picturing yourself actually going through the process.

As far as putting one together, the sky is the limit! You can have a day retreat, a workshop weekend retreat, a week or 10 day long retreat. I’ve seen retreats where they are all inclusive to ones that only cover portions of the trip or time.

On this potential retreat, what does it look like? Where are you at? When they leave what are they saying was their favorite part? How do you feel and the attendees feel? What are they saying as they leave? Before you plan a retreat sit down and meditate on what the retreat looked like when it was over. This will help you not stress out about things that don’t matter. It will also help you answer some of the questions above.

When you start planning the retreat it’s easy to get distracted by all the questions that you’ll have to answer. It’s like a wedding. You start out wanting just a small outdoor wedding and by the end of it you have this luxury destination wedding at the Sandal’s resort and you’re looking at a bunch of faces you don’t know.

The details in between the start of a retreat when you announce it’s happening to attendees showing up, the day to day agenda and how to handle when shit happens will vary from retreat to retreat. The stories of scrambling I have had to do on a retreat are endless. But, most important none of my attendees knew that I scrambled. The time my chef fell through 4 hours before retreaters arrived was crazy! But, the way we fixed it was brilliant and the food was delicious.

If you want to lead your own retreat you not only have to think through the actual retreat and price it out so that it is profitable. Please, please, please do not skip that part! You have to think through a lot of “what if’s.”

My husband has created a sheet, systems and more to help make sure all of our retreats not only are fun and fulfilling to our guests and us but also to help us sell them, make sure every attendee has all the info they need, makes sure we get paid on time and more.

He’s helping me with our from demand webinar on “How to Create and Lead Your Own Retreat.” And, if you are leading retreats or thinking of leading retreats this is the webinar you need to be at. We are giving out all deets on how we do what we do!

xx~LL 

Join us for this webinar live or watch the replay click here

How to Not Work ALL The Time

Everyone wants to work for themselves. The idea of being your own boss has a lot of unicorns, rainbows, and freedom around it. But, if you’re not careful, when you work for yourself it’s easy to make your own business, your dream business, be just as much a slog as working for someone else. So, my Studio Owners, Independent Contractors, Home studio owners here are my best tips to not make your dream job just like every other job.

  1. Create your ideal schedule: Grab a blank calendar and put your personal life in it first. Then your personal practice and anything else that you want to make time for before you put work in. Then your teaching hours go in. This part of the calendar is key, the tasks that propel your business forward AKA marketing, networking goes in next. Last is the admin, the daily tasks that have to be done every day but don’t bring in the money. For more help on this catch my course on it or contact me for a one-on-one call.
  2. Set a timer: I use the cube timer but you can use your phone. Set a time for how long you’ll be in your inbox, on Instagram or work on any project. When the timer goes off move on to the next task. I know that means sometimes I didn’t finish a project but it does mean I can move on to the next and keep all the plates spinning. If you work on your email until the emails are all read you will never get to your blogs, contacting businesses to collaborate etc.
  3. Say no: to anything that isn’t an F yass! Seriously, say no to more things than you think. If “no” is too much for you then say “let me get back to you later.” Take some time to filter the opportunity through your goals. It’s easy to say “yes” to clients who want extra times. But, that could mean working at times you don’t enjoy and then you will feel like you’re working all the time.
  4. Have an accountability partner: I have 2 and I love them! We have weekly check in’s and set a timer for each person to share what they are working on, what went well, what didn’t go well and what we need support on. You never want to be the person who didn’t get their sh*t done. I recommend people who have businesses that are different than your own. And, try to keep it less 2-4 people but people who will not cancel on you last minute. So, maybe not your close friends. Those who are in my coaching group get me checking on them and their goals each week!
  5. Have your own goals: Be super clear on your own goals, share them with your accountability partners, me, and anyone else who you feel will help you get your goals accomplished. If you don’t have your own goals it’ll be super easy for someone else’s goals to become yours.
  6. Make dates: seriously, make a date with your person, make it a standing date if you can. Dates with friends, put vacations in the books even if you do a staycation. If you don’t then work will just take over and a year will go by and you’ll feel bummed that you “work too much” or that “time flies” but it’s because you didn’t put breaks in your calendar.
  7. Routines: I have a morning routine and a sleep routine. These are not only vital to me sandwiching life between moments of self-care it also helps me feel grounded and in control of my day and how I feel no matter what timezone I find myself in or what is happening. Everyone has to start their day in their own way but find a routine that works for you. I prefer to create before I consume so I try not to read emails or read notifications until I have written down what my goals are for the day. I also get my workout in before I teach others. You might prefer the reverse of all of this. Especially if you are not a morning person.

I could go on and on with more tips on how to not work all the time so if you need more ask in the comments below or set up a call with me. But, please don’t work all the time. I know that there are times in your business that require more of your hours but set a date for how long that excessive work time will last.

Working for yourself is pretty freaking cool but that doesn’t mean it’s easy. In fact, I find it’s harder. I have to hold myself accountable to arbitrary deadlines and since I won’t fire myself if I miss a deadline then what’s the problem right? Well, the problem is our businesses get more stressful when we are not achieving the goals we have when we want/need them. And then we think we have to say “yes” all the time, work more, do less Pilates, fewer trips, fewer days off. And then all of a sudden you’re working ALL the time!

My weeks look different every month so I have to be really clear about my time off and then I have to put more goals/deadlines in my calendar before my clients get options. That means I have to have clarity around my schedule at least a month in advance. If I don’t I’m racing to get work done, working on my days off, skipping yoga and my own Pilates practice.

You are too good at what you do. You are the only person who can do what you do and your clients and future clients need you to be clear on your goals, firm about your schedule and taking care of you so that you can teach them.

This week, what tips will you try and implement?

xx~LL