How known are you as a Pilates instructor or studio in your community? You’ve got your business cards, a website, maybe you have even left some flyers at a local business. But, you are still not getting the new clients you’re want to teach. You are wracking your brain with ways to market your expertise as a Pilates instructor. And, you are posting away on Facebook and Instagram. You feel like you are doing all the things and yet it feels like it is all falling flat. So, how do you start to become known for Pilates in your community?
Becoming Known in your community is the key to rocking your business bliss. It doesn’t matter if you are an independent contractor, Pilates studio owner or you teach Pilates in your own home. The beauty of our business is that you can still have a successful business of your design by marketing some of the “old-fashioned” ways. We dove deep into this in our course and blog about “Attracting New Clients.” New client referrals and local connections go a long way when you are known for what you do best. Because they speak directly from the heart and often to people who are similar to them.
If I were to ask you who were the popular fitness instructors in your area, you could tell me. Would your name be among them? Becoming popular isn’t a contest (I know it can feel that way). It’s something in your control. When you are clear as to who you are as a teacher, whom you are the ideal teacher for and you deliver results your clients will speak for you. They will be the best marketers money can buy. And, the best part of that kind of marketing is that it didn’t cost you anything. Your clients and those who have heard about what you are known for will help get your name out there better and faster than you could with buying ads or posting flyers.
Tell me what is something unique about taking Pilates with you? What is my Pilates experience like when I take a session or class with you or at your studio? What kind of client are you the best teacher for? What results do your clients gain after working with you? You can post these in the comments below or send them to me directly here.
Having the answers to who you are as a Pilates instructor and what space you best serve is just one step in getting you Known! Let’s start taking those steps together. Join me this Thursday (replay for one week) for our next webinar all about becoming Known. It’s time you take control of who you attract to your business and for your community to know what it is you do as a Pilates instructor.
Are you ready to become known? Register here.