Tips for Getting New Clients and Rebuilding Right Now

Whether your studio has opened or not doesn’t mean you cannot be growing your business. Let me say that again, it does not matter if your physical studio space doors are open. You can still be growing your business right now. Four months into this pandemic I have seen more teachers and studios in all fitness modalities pivot, grow, change their offerings, raise their rates, and more. This can be you! And I know some of you are hanging your hat on your studio doors being able to open whether you have a brick and mortar or home studio. But, waiting until that moment happens will be fairly anti-climatic because what those who have opened can tell you is when you do get to “reopen” you’re looking at maybe 25% of your original client base. And, I know I don’t have to tell you that 25% is not enough. It’s not growth. So, how do you rebuild, get new clients, and more than survive this time?

Before I go into these tips I need you to promise yourself that you will have an open mind and be willing to try at least one of these things. And more than once. You likely couldn’t do the Teaser on the first try but you didn’t let that stop you. So, if you get a ‘no’ in your business or don’t get the results you’re expecting day one or after the first attempt, you need to remember how long it took you to do the Teaser. AND, I bet you know now that had you done more practice sooner and often you could have seen your Teaser improvements faster. This is not the time to wait and see. This is the time to put your foot on the gas, be brave AF, and not take no for an answer. Are you ready?

  1. Who do you know who would like ‘this?’ Notice that I didn’t say ‘do you know anyone who would like my classes?’ I said, “WHO DO YOU KNOW…” Our brains do not like open loops. And they don’t need to answer it right then. And, you need to ask them again and again. And who are the people you are asking? The 25 % or 10% or 40% of your clients who are joining you for zoom or in your studio now. These people LOVE you! They are braving these weird times and showing up for you now. Ask them. Contact the clients who you’ve not seen since March. I know you’ve already contacted them a couple or few times. Do it again. Remember, their life was upended too. They also are trying to navigate these times. Be patient but be consistent. Be personal. Be human. But, if you want to remain open be persistent. Who will you ask today “who do they know” that could use your teaching?
  2. What other businesses share the same clients? These businesses are in the same place you are. I don’t care what you think you see on IG. They are also trying to find creative ways to get clients to buy their dresses, their coffee their pies. Two minds are better than one as we know. So, how can you all team up and create a virtual or socially distanced day, event, summit etc that allows them to have something exciting for their people to look forward to attending and attend? And, maybe there is some bonus for those who get their friends to sign up.
  3. Don’t be so quick to ditch virtual.  I know so many teachers and clients are not loving the virtual teaching options. BUT, remember, your walls are not limited virtually AND people can attend from all over the world. I started taking a class that is in Houston because I saw my friends taking it. Even though their studio has reopened they’ve kept us, virtual takers, online and they now have double the students in a class and that virtual option has no limits.
  4. Your discounts and sales are not what gets you new clients. I know you think you need to offer a sale to get people to try you out. But, you’re not making dresses where the markup is 2-5x and you have the margins to do that. A dress doesn’t even help people past the time they wore the dress. You are helping people feel better in their skin, stronger in their muscles, and be able to pick up a 6-gallon jug of water on their own at Costco because now they can’t have someone help them. I literally just got that info from one of my online students. I mean, she doesn’t care if I have a sale or not she just wants me to keep showing up so she can remain independent! You do that for people. Never discount that gifts that give beyond the Mat, Reformer or studio. People are not searching google for prices of classes in their area. They are searching for the person/studio who is soo enthusiastic, confident and consistently showing up to help them.
  5. People over Product. Looking back on what you post, market, “advertise” notice how often you are talking about the people you help vs the product you offer. What I see often is that teachers and studios are talking about their product or the sale on their product and not the people they help. I know you help people. But, your future people DON’T. So, be obsessed with how you help people and they will see your enthusiasm (#4) and buy from you because they want to feel like those people you’ve already helped.
  6. Pivot. Look, you may be known for your 12 person classes and now people are not feeling super safe in 12 person classes. So, revamp your offerings, create Semi-Privates, and change your prices to reflect that. Yes, you can make the same with 3-4 people as 12 people. Does that mean you have to find new clients…yep probably, but remember those who used to come to your class know how awesome you are. And you need to tell them why for now, fewer people is the best thing for them. Used to teach Privates but now you need to get more clients what the clients that still come to see you can bring their partners, roommates, and family members? They are already living together so coming to work out together is same same. And, they each can pay a little less than a private, you make more in that hour than you did when it was a one-on-one and you don’t need to teach the same amount of hours to make the same or more amount of money.
  7. Shift your perspective!!! If you are seeing and talking about how many studios are closing, if you are focusing on what other studios are selling or how many local businesses are closing you will see more and more of that and your brain will likely think “if they can’t make it how can I?” Or, “everyone is struggling so I’m gonna have to struggle too.” WRONG. You can absolutely thrive during and after this time. It requires you to believe in yourself. You to pour into people how you help them. You to show up every day and show people how you are what they should be investing in.

My friend, I’m not in denial that studios and businesses will close. But, I do believe that more people will have stronger, better businesses because of this time we are in. You may have to get more creative than ever before. But, for those who believe and take action the path will reveal itself, the clients will appear and the growth will happen. I know. I have seen it every day during this time with those in my AGENCY community. What will you do today to take action and grow your business?

 

xx~LL

Tips for Using Social Media to Market Your Business

Social Media has made it clear it’s here to stay! It’s also done a very good job keeping our potential and existing client’s attention. And, its omnipresence in our lives can make you feel like you need to have thousands of followers (to get the swipe up feature) or the blue checkmark. Or, if you just find the perfect caption or hashtag then your classes will be full! Maybe you’ve considered boosting a post because it could reach 31,000 people and that would be epic…it’s only $12.00….stop! If you’re a small studio, home studio or solo instructor you likely will never need or benefit from a boosted post. And, for all Pilates teachers, social media can be super helpful. But, is it the means to the vision you desire? Probably not. So, here are some tips for using social media for your business without wasting your time.

  1. You need to have a place to send people back to. aka a website. If you don’t have this yet then all the followers and likes in the world will not be able to actually give you money, know how to work with you. And, if the platform you’re using goes down one day you SLO.
  2. Social media is about being social. Posting and ghosting is sooo 2015. But, scrolling, “like pods” and 30 hashtags a post does not give you the ego boost…I mean..post algorithm boost you’re looking for anymore. Engagement is what matters. So, when you post create content that people want to engage with. Then go be engaging in other’s posts. Read- People who you want to see why you rock. Which is hard if you don’t know who your future client is on IG or FB then finding them and commenting on their posts can be tricky. But, that would be the more strategic way to get people to find you and see why you rock.
  3. Search engines don’t read your posts so be sure to put all your expertise on your website (which the search engines do read) and then share that awesomeness on your social where people might click through from your website.
  4. Go find your peeps and engage with them. Yep, I said that in #2. It’s that important.
  5. FB ads are super great if you can afford to “pay to play.” But, since most of us really only need 20 good consistent clients and studios about 100 give or take. The amount of money you’ll spend A/B testing which ads of awareness work and then getting those to come in to actually use your space it’s likely at best a wash if not a loss leader. I’m not saying it doesn’t work for some. But, if you don’t have pixels to do retargeting campaigns (which you can’t do for boosted posts) then that money is mostly going down the drain.
  6. Think about how you use social media as a human. What do you click on? How often do you need to see an ad of something before you click? Do you buy workouts through ads? If so what did the ad say, promise? Look like? What posts get you to like, comment or even follow?
  7. Are you hanging out where your client is? Many of you are all over IG but your client might be loving living in FB and in its groups. You don’t need to use social media for your business but if you’re gonna you want to use it where your people are.
  8. What do you help people with? Yep, people don’t care what time your class is as much as they care how you help them. It sounds rude but it’s true.
  9. Set a time limit on yourself. Social media posts creations, scrolling aka consumption is a total time suck. And, the ROI is not as good as referrals from the clients you have, organic searches online (must have good SEO which means you must have a website) and in-person interaction. Yes, you can get a client to meet you while you’re walking down the street.
  10. Know your goal! I have tons of clients I coach who do not use social media at all for their business or even their life. I have other friends who dominate their goals because of it. If you’re unsure if you should be using social media share your goals below or contact me here and let’s talk about it.

I’m a fan of social media! Yep, I so am. But, I rarely post on my personal FB profile. I mostly use it for connecting with you, and other Pilates lovers and teachers around the world. I have met some of the best friends in my life because of it. And, yes, workshop and online clients too! But, Social Media can also cause insecurities, loss of time towards doing what you love for the clients you love. And, I also think makes people think they need to have all these followers that truly don’t mean anything for most of us.

When you post on social if you’re lucky 1% of your followers see your posts. And, if those random less than 1% comment enough soon enough then the algorithms deem it “viral” and then they send it to about 6%. Yep, that’s right. So, think about it. How many people is that? I bet you could email, call, text, personally dm or go meet outside as many people in less than a day and actually get responses back from those in your community who could actually take a class or session from you.

My ask of you is to focus first on your website. How does it tell those you are trying to serve that you’re the best for them. And then, how can you use social media to drive traffic to your site and ideal into your schedule?

xx~LL

PS: I go over social media tips and the newest things you need to know daily in my online coaching group AGENCY as well as in coaching calls. If you want more support in this area then check out the only community that supports teachers on their business from apprenticeship to 30+years of teaching.

200 No’s and Why You Should Talk to Strangers

My parents drilled in my head that I should never talk to strangers. But, once you’re not a young child no one tells you that talking to strangers is a good thing. Talking to people you don’t know can help you get directions, help you meet other people you need to know, help you grow your business, help you make friends and other relationships. I mean, could you imagine if you still only talked to those who you grew up with?  If you want to grow your business you need to talk to strangers. And, you need to hear ‘no’ a lot!

The other day Brad and I were sitting in one of my favorite cafes in Siem Reap Cambodia. Two ladies were next to us and about to pay their bill. They both pulled out their wallets and it was the same wallet style as Brads. To me, this wasn’t that big a deal. But, to Brad, it was so cool. So he grabbed his wallet and went up to them and started a conversation about wallets with 2 strangers. 

What came out of that conversation was a relationship with an NGO in Siem Reap that will rent our house for their volunteers. That conversation lead to a meeting which lead to some other conversations that allowed our goals to match up with their goals.

Could we have done this via email? Maybe, but highly unlikely. People want to know you, they want a relationship. It takes more than one email to create a working relationship. And this applies to your business too.

If you’re wanting new clients but you are waiting for referral or people to email you or call you then it’s going to be some time before you have a full schedule. But, if you share who you are, what you do and how you help people you will build your business so much quicker.

Will everyone you talk to say ‘yes?’ Nope, and that’s ok! In fact, ‘no’s’ are a good thing. They help you get better at knowing who you are for. They help you refine how you talk about what you do. And, they help you see who you are not for.

In my online group coaching community AGENCY, Brad and I were talking with a few members who need new clients but have only told about a dozen people in one month-is what they do. He shared how he would go for 200 no’s. That he would find ways, sort of like a game, to talk to people and direct the conversation to what he was selling at the time. And he would count the ’no’s’ because they all got him closer to the few ‘yes’s’ he needed.

See, most of us don’t need EVERY client we come across. We need a solid group of consistent clients. And, that comes from being picky and being clear on who you are for and how they should work with you.

So, how many people can you share what you do with this week? I’d love to hear about your ‘no’s’ and how you got to have a conversation with a stranger. Because chances are you don’t know your future client yet.

xx~LL

6 Tips to Get More Clients

In a perfect world, clients would just grow on trees, right? But, while this world is pretty great clients instead come to us through variations forms of marketing. And, it’s important to know what these different routes to you are and use them to attract your ideal clients. Because even if your schedule is full someday you will need another client or few. Your favorite clients will move. You will move. And, so something you can guarantee you’ll need to have set up in your business is a way to consistently attract new clients to you. Here are 6 of my favorite tips for getting new clients.

  1. Be Known in Your Community: This means getting outside your studio and going to networking events, community events, add meeting local business owners in your neighborhood. The more people know who you are, what you do, and whom you are for the more they can tell people who complain about not feeling good, having aches and pains, looking for a trainer that you are the rockstar teacher for them!
  2. Add So Much Value: to your community, clients and if you’re a studio owner your teachers that people sing your praises! If you focus on your existing one or few clients truly feeling the benefits of Pilates with you they will feel the need to reciprocate and will share your good words to everyone!
  3. Make Your Website Work For You: This means you have to have a website and keep it updated. One of the best ways to do that is to blog weekly (yes, weekly) about the top things people search on the internet that you can help with! Consistent blogging keeps your website updated, helps your SEO (the thing that drives traffic to your site) and shares who you are and what you do with those who come on your site.
  4. Create an Email Campaign: this is something I cover in my courses “Client Journey” and “Take Your Newsletters to the Next Level.” This includes having something on your site that exchanges a potential clients email for something of value and then an email campaign that you write one time and it guides people to your core offering.
  5. Client Referral Rewards Program: I am not a fan of discounts for new clients. I truly believe in rewarding existing clients for sharing how awesome you are. And, there are many ways you can do this. All depend on what your services are and their prices. For my business, I give a free late cancel, a sort of get out of jail free card, for every new client that buys a package. They have to buy a package for the reward to be kicked in. And, you’ll want to remind your clients of this reward program regularly.
  6. Talk to Strangers: Yep, if you want new clients you got to get out there in the world and tell strangers who you are, what you do and whom you are for. You cannot wait for clients to walk by your doors and hand you their credit card. That doesn’t happen often enough to pay your bills. So, get out there, make eye contact. Get told no. It will help you refine your pitch and also who you are looking to talk to. If you are fishing in a pond of cheap fish switch ponds!

I would love to hear which of these tips you are going to try this week. Post your plan in the comments below.

xx~LL

How to Be Referable

Social Media, Funnels and Online Ads may be all the rage. You may even be considering things like Classpass, groupon and online marketing. But, before you do let me remind you that referrals are still the number 1 way Pilates teachers and Pilates studios are getting new business. And, not just drop-in’s but legit clients who come again and again! So, how do you get more referrals? Do you just hope that your clients tell all their friends about you? Are there ways to get other businesses to rave about your Pilates business? And, what about those doctors, PT’s and Chiropractors? How do we get them to tell their clients about you?

  1. Be Referable: I know that seems obvious but what does that even mean? It means you have to prove you can deliver what you promise. So, that first or only client you have to make them your priority. Get testimonials and put them on your site. If they can attest to your awesomeness then others will feel good about referring your their peeps.
  2. Be clear on who you want to be referred to you. I know, you may be thinking “but LL I want anyone right now!” The truth is you don’t want just anyone. So, who do you want to teach? Get clear on this so that when people talk about you they know what to say and to whom.
  3. Always be open to Referrals. I know, you’re thinking, duh, but the truth is sometimes we don’t realize that we are closing the door on referrals because we are not actively talking to people about who we are what we do. Recently I blogged about things you can do today to improve your Pilates business. One of the tips was to tell 5 people who you are, what you do and whom you are for. Do you know how many people told me they would try that? TOO MANY! Even if you are booked and have a waitlist make sure you are telling people what you rock at. If you get peeps that are not for you-you’ll just refer them to the right teacher. Which people will LOVE!
  4. Make sure your clients know your offerings! This may sound obvious too. But, if you’re not consistently sending out newsletters it’s probably not obvious to your clients what else you do or offer. I write weekly newsletters and even still one of my clients just found out I have online mat classes (his wife reads the newsletters and clearly he doesn’t). I know you feel like a broken record but trust…they don’t know as much as you think they do.
  5. Be Remarkable! Meaning, share and do things that make your clients talk nonstop about you.
  6. Refer to others. Yes, give business away to competitors. You are not able to teach everyone. If people are looking for class-based pricing tell them who the best in town is. If they need to be in privates and you offer classes know the teachers in your area who excel at teaching privates. Trust me referring begets referrals.

Got these down? Ok, now you have to make a list of the businesses you love in your community. Find out how you can support them. Wait what?! Yep, find out what they need help in. Maybe they need a referral of someone you know? And, do you know what happens when you’re generous and you simply take the time to find out how you can support another business? They, in turn, want, desire to support you!

And, if you’re going, ok, got this, but how do I get those doctors, pt’s and other medical professionals to see that I am referable? Well, I’ve got a one hour webinar with Jessica Valant who is quite the expert in this area. Check out the deets here. And, while you wait for us to give our talk make sure you’ve got your 1-6 above all set.

How referable do you feel right now?

xx~LL 

 

5 Things You Need To Be Doing In Your Pilates Business

Pilates Teachers, Pilates Studio Owners, and other Fitness Professionals there are not quick fixes in business. But, don’t let that stop you from reading this week’s blog post. I’ve got 5 things you should be doing in your business that I promise don’t cost money and just a bit of your time. If you’re ready to get out of your rut then keep reading!

  1. Communicating with your clients and community regularly: this can be blogging and newsletters.
  2. Growing your newsletter list and writing to it: You don’t own the algorithms. So you might be posting daily on social but I bet 7% of your followers are seeing what you write. So, repurpose that content and make it a newsletter! If the Social Platforms disappear your reach won’t!
  3. Networking with other businesses in your community: Get known my friends! I know it’s easy to be in your business and think your neighbors can’t help you, they are the competition and blah blah blah. But seriously, if you find out what other people are doing and tell them what you rock at then referrals begin to flow! So, go outside, bring some sugar just in case they need it.
  4. Upholding Clear Policies: You should have clear policies on prices, payment, and cancellation policies. And, you also have to uphold them. If you don’t your clients won’t. This will affect your business and in a compounding way.
  5. Not giving discounts: I know you think you need deals to get people in the doors, or that you cannot raise your rates to keep them there. But, I’d rather see you reward loyalty and referrals than discount yourself and try to compete in the race to the bottom on prices. Someone once told me if you discount yourself you will be discounted. And you’re too awesome for that!

Take a moment to check on all of these and how you are doing with them. Do you need help? I’ve got a 6th tip for those who get my weekly newsletter. If you want it (and ps my newsletters are free yo) then subscribe and be sure to opt in here.

xx~LL 

3 Reasons You Are Not Teaching Your Ideal Client

It’s another week and you’re still teaching the same clients. You love them but you wish that you were teaching more athletes, more privates, more classes or just more inspiring Or, maybe you’re not teaching any session and you’re freaking out! How are you going to pay the bills? Was teaching a good idea? How come that teachers schedule is full? Whether or not your schedule is full or not has little to do with feeling fulfilled. You yearn to be teaching a particular group of clients and you feel like you’re ready and waiting but where are they? Why don’t they realize that you’re THE TEACHER for them?

#1 They don’t know you! I know, how is that possible? You’re posting away on the social channels, you’re going studio to studio teaching or trying to teach and you’re telling all your friends how much you love what you do. Why then does nobody, or at least the body’s that you are the best teacher for unaware of your magic? Simple, you haven’t told them. Sure, you told your friends and the platforms but you haven’t told the people who know your people. You haven’t blogged so the search engines can’t tell people who you are. You haven’t gotten out to the communities where your client is. And, if you have then you haven’t been clear about who you are what you do and why you rock at it!

#2 You’re not clear on who you want to teach. As much as you want everyone to love you and what you do it’s not possible. And, I know it’s scary to niche down or turn people away but it’s better to only teach the clients you are right for. Because they will refer you more people like them! Say yes to the wrong clients and either they won’t sign up with you or they will and they’ll refer more people like them. And, sure, you’ll be busy but busy with peeps who drain you and make you wonder if teaching is right for you. Can you change your mind? Sure, will everyone in your schedule fit 100% into your box…nope. But, the clearer you are the more people who will hear your awesomeness and over time the more people who will light your fire and challenge your teachings.

#3 You’re not clear on why you rock. Maybe you don’t think you rock? Or, maybe you’re afraid to shout from the rooftops that you are really good at something. Perhaps you think people won’t need or like what you are the best at? And if your answer “LL, I’m brand spanking new how can I be the best at anything?” Well, my newbie, you do something great! Just ask those who you practiced teaching on why they kept coming back. They’ll tell you! And, take that feedback and run with it! Over time your other gifts will reveal themselves.

Did I call out your excuse? If I didn’t don’t worry, there can be endless reasons why you’re teaching your ideal client but don’t let all of them turn into excuses that you get to keep around. Let’s talk about what you are doing and what you can do be doing more.

I’ve heard there is no money in Pilates, Yoga, etc etc. WRONG! And, if you hear someone say that you send them to me. There is money in doing whatever it is you’ve been called to do. But, you gotta let people know! They are not mind readers. They’ve got a lot going on and they need you to shout loud and clear why you’re the person for them.

And an easy spot you can do this is your website! Do you have one? How’s it working for you? I’ve got a 1-hour webinar that will help you break down exactly what you need on your site (and what you don’t) coming up. Let’s make your website work for you! And, if you’re not sure to contact me here.

xx~LL 

Fill Your Classes, Grow Your Community and More!

If you have classes on your schedule this week’s blog is for you! You know you need more people to attend and love your classes then you could possibly have room for if they all came. But how do you continue to fill and grow your classes? You’re busy too.  You have students who love your classes but life gets busy and they can’t always make it to your fitness class as consistently as they want. But, fliering up the neighborhood and posting daily on your Facebook feed is not as fruitful as one would like. And, you have better things to do than pollute your neighborhood and more fun things to share with those on your social profiles. So, how do you get those mats, reformers and other classes filled? You have to be a magnet! But, what does that even mean?

Definition of Magnet: a person or thing that has a powerful attraction.

I know, some of you are reading this and thinking “I am shy.” Or, “I don’t have time.” It’s easy for those who are outgoing or young to be a “magnet.”  But, if you have empty classes you have to take the time.  And whether you are shy or outgoing you can still create a powerful attraction for you and your classes. Because it’s not about shouting from the rooftops or walking up to strangers.

Answer these questions to guide you in sharing your attraction to the right people:

  1. How Known are you in your community? What events can you partner up with to share who you are and how you rock?
  2. Who do you want to come to your classes?
  3. Why should they come to your classes?
  4. What problems do you solve that they are searching for the answers to?
  5. What do you want to be a good example of?
  6. Who do you want to lead?
  7. Where can you lead your community?

Being a magnet is not the same as being instafamous or the most popular teacher at your studio or gym. It requires being consistent, authentic, vulnerable and not being afraid to share your gifts.

It’s not about discounts, coupons, perfect pictures or the best clothes and hair. People care about being seen. They care about their problems being solved. They care about what they care about.

How can you get them to see and feel how taking class with you will help them?

Answer that question and you will have discovered the keys to the kingdom of filling your classes no matter where you teach or even the time you teach!

For more tips on this join me and Erica Hood for a webinar on “being a magnet of attraction” at my next webinar. Or, send your answers to the questions above to me here. And, mark your calendars for upcoming webinars on newsletters and how to make the leap! All designed to help you become more known and do more of what you love-teaching Pilates!

Busting Pilates Business Myths

Thoughts often become facts. Have you heard that before? What about, “don’t believe everything you think?” I think these two often used statements are incredibly important to remember when you are running your own Pilates business. It doesn’t matter if you are a Pilates Studio owner or a Pilates instructor. It is easy to slip and fall into traps and beliefs that will more than likely hold you back or keep you from trying out new things that could grow your business. What are some of the myths that I think need busting?

  1. The people here only want classes or only want privates: Last I checked no community got together and said: “let’s make sure all Pilates studios only offer us, classes/privates.” Clients want what will help them solve their problems. What is your future client’s problem? How do you solve that problem?
  2. We can’t raise our rates because everyone is looking for a deal: Please see my response to Myth #1 and then take a good look at yourself in the mirror and tell yourself you offer value to your clients and deserve to be paid your worth. People are not choosing your competitor based on their prices. They are not going to the studio down the street because it’s cheaper. That studio is giving them something that they are looking for. How can you be the answer to your ideal client’s problem? You solve their problem they will reconfigure their budget to get to you! Want to consider raising your rates? Check out the latest webinar here.
  3. There are so many Pilates studios here: Your competition is not going to kill your business. You not defining who you are, what you do and how you rock your clients’ worlds will. Too often we tell people what we think they should hear. We are not listening to what they need and showing them how we are the answer they have been looking for. That’s amazing that you won muscle competitions and have five certifications. I’m not discounting that. But, how do you help them? If you spend your time sharing with your community what you can do for them that is different than anyone else there can be ten studios on your block and you’ll still be successful!
  4. You have to stick to the Pilates “business model”: First, I actually have no idea what this means. But, I think it refers more to having a studio that has lots of teachers, runs classes, privates and has teachers rent. People work 6 days a week and do morning and evening shifts. I’ll admit I thought I couldn’t own a studio because I didn’t want to manage any more teachers or manage a schedule. Glad I didn’t believe in this myth. Because now I have a great walk up studio with everything I need and it’s all by myself. The truth is you can run your Pilates business any way you want that is legal. If you want to be a solo-preneur go for it! If you want to only have classes only have classes. If you want to have privates only do that. Your business will be more successful when you create a space that highlights your strengths and how you want to offer your gift. Will it be difficult? Yep, but copying the studios in your neighborhoods business model isn’t any easier!
  5. You have to work a certain schedule: If you truly want to do Pilates as a business for the long haul I absolutely need you to teach the times that are best for you! Sure, in the beginning, you may be teaching all of the place and random times trying to figure out who you are as a teacher and what times work best for you. But, once you’ve got a good idea of when you are at your best it’s time to get some boundaries and set an ideal schedule and focus on filling that. It’s imperative for self-care, consistent growth in your business and for you to feel like your business works for you instead of the other way around!

There are so many more myths to bust! If I didn’t talk about one you’re curious about post it below in the comments are email me here. Aside from great advances in technology, there are some amazing tools out there that allow you to create the Pilates business that meets your needs. So, what beliefs are you willing to let go of?

xx~LL 

Why Followers Don’t Matter When it Comes to Your Business

Do you need to have thousands of followers for your Pilates or Fitness studio business? You post, curate, spend hours thinking about what to write and what hashtags to use. You see that other “famous” fitness influencers have thousands if not tens of thousands of followers and hundreds of likes almost instantly. How? You are doing all the things to show up on Facebook, Instagram and maybe even Youtube. And, yet, your classes and schedule are not filling up as quickly as you need. And just when you get the hang of things the algorithms change.

Oh the algorithms! They change all the time! I spend a good amount of time following the people whose niche’s are Facebook, Instagram, Youtube etc. They go around the world giving speeches on the best practices for each platform and even they have no idea how the algorithms work. But, while you need to have a presence on social media the emphasis on followers and likes is not only misguided it can take you down a rabbit hole in your business. And, worse, the pressure to be some sort of influencer on social media is causing anxiety, depression and deepening the feelings of not being “enough.”

Here’s the things about social media that I have definitely said before in a webinar. It’s pretty much here to stay. At least for the foreseeable future. So, yes, you need to be part of it. But, you don’t need to be IT. You also don’t need to have tens of thousands of followers. Especially if you are a one-human-show or a brick and mortar. You just need to be KNOWN in your community.

Being infamous is not the same thing as being KNOWN

Having thousands of followers who don’t take your classes, don’t engage with your product and don’t live in a vicinity that could partake in your greatness doesn’t help you out in the day-to-day. Sure, it can feel awesome for a moment if a post gets a lot of engagement. But, are those likes and comments putting $$$ in your bank account. My guess is probably not.

So, you end up tired and emotionally drained and you have even less time to put into your self-care and your business.

Being KNOWN is so much easier than getting followers. You don’t have control over how Facebook or IG share your content. You may post the most amazing thing at 3 pm but every one of your followers was working and by the time they get off work that beautifully curated post is hours old and dead in the water.

And, sure you could do all the research on when to post and where to post. But, what if you spent that time finding out where your ideal client is?

What if you spent that time collaborating with fellow businesses in your community whose clients align with what you have to offer?

What if you spent that time promoting who you are and what you do with those who have access to your ideal client?

And, then, you can post the highlights of how you rock at teaching Pilates to those people!

I fully believe that your social platform should be a way for people to see that you walk your talk, that you are the teacher or not the teacher for them.

Do you see how that is different from having lots of followers or likes?

If you are ready to ditch the rat race of Social Media then check out how to become KNOWN in person with me in Milwaukee on December 9th, or take my online course here. Or, if you need some one-on-one attention you can contact me here.

How ever you slice it, this week, take some time to be in your community in real life.

xx~LL 

Is it Personal When Someone Unsubscribes From Your List?

They say that your list is everything! “They” being the people who are trying to teach, coach, motivate and even sell products on how to grow your “list.” And, by list, they are talking about your newsletter list. And, I’ll be honest. I am not totally in disagreement. Your newsletter list is integral to the growth of your business whether you offer things online or in person only. Email is not dead. And, now more than ever a persons email is a worth so much more than you might think. When someone subscribes to your newsletter they are inviting you into their personal inbox. To their space to share what it is you want to share. So, is it personal when they unsubscribe?

If you don’t have a newsletter you may be getting ready to jump ship on this week’s blog. But, I truly hope you don’t. I hope you reach out to me so we can get your list started. Because, here’s the deal you do not control the algorithms of any social media platform I don’t care how good you are at hashtag’s or how many followers you have. If the rules change tomorrow your likes, comments, and even reach can disappear in a moment. But, your newsletter list is within your control.

How often you reach out to them is up to you. I would argue consistently. And consistently can be once a month, once a week or even daily. I am on a list that emails me twice a day. I actually don’t mind. I love what they send me!

But, if someone unsubscribes from your list is it personal? And, you can also insert if someone unfollows you is it personal?

Truthfully, I cannot answer that. I have seen many a people I do and don’t know subscribe and a few unsubscribe from my lists. I don’t pay attention to who unfollows me. I mean, who has the time to do that? But, every day I get an email that updates me on how many new email subscribers I get received that day and how many I lost, unsubscribed. I don’t often know why people unsubscribe. Sometimes they fill out the survey most times they don’t. But, I never ever take it personally and you shouldn’t either. Even if it is personal.

  1. Read the Four Agreements its a fabulous book that will help you rock your life and business. An easy and quick read and one of the agreements is to not take anything personally. I know this isn’t easy but what motivates people to do things is really none of my business. You and I do not have time for that anyways. You have a path you’re on and their personal attack attempts are just a distraction. Plus, you cannot reach into the internet, grab them by the hands, look them in the eye and ask “why don’t you want my emails?” And, even if you could is it really worth trying to convince someone to want or like your stuff? Nope! There are 10 more people out there who are looking for what you offer. It’s worth your time to go looking for those people and not trying to convince people who don’t want what you offer to want what you offer.
  2. Thank them for leaving! When you use a service like MailChimp, Constant Contact etc to email your list they charge you for the number of people on your list. I do not want you or even myself to pay for people who don’t want what you are offering. The more you only have people on your list who want what you got the better your open rates are the more fruitful your emails will be.
  3. So what if it is personal? Honestly, it sucks when you see someone you know leave your list. You can’t help but wonder why. But, does it really matter? Not everyone will like, love or support what you are up to. And that is ok. Like I mentioned in my self-care video on PilatesAnytime (use LLOGAN if not a member to watch) you need to know the 5 people whose opinions of you matter. You need to tell them and then if you see other people you know leave your list and they are not one of those 5 people you need to let it go. Because you have a business to run, a life to live and a “why” that won’t happen on it’s own.

I know the hardest thing in life is to not take things personally. But, sometimes we have to remember, it’s not always about us. Why they unfollowed you, left your list has a lot more to do with what they want in their life, their inbox, their goals and their business. And, while it may not be you that is a-ok. Because, as I mentioned earlier there are 10 more people who are looking for your list. So, spend more time getting your work in front of those who are looking for it and less time wondering why that person doesn’t want it. Dive deeper into articulating what you have to share. Find unique ways to get your message out to those who you want to hear it. And, worry less about those who don’t want what you have. They are not your audience.

xx~LL 

 

 

How do You Handle a Bad Review

Have you ever had a negative review on one of those review sites? Luckily for me, my Yelp reviews are all positive. But, that isn’t the only place where people give us Pilates teachers and studio owners reviews. With the age of social media upon us every single post you put out there is open for interpretation and many people find it there life’s journey to tear us down. To say something not nice. People can now critique you publicly in so many ways. So, it’s important to know how to handle it! Not just because it hurts personally but also because some of those critiques can affect our business.

Here are 3 ways to handle the bullies, critics, and feedback:

  1. Decide if you need to respond: If it’s on a Yelp or site that reviews services a response is probably necessary. But, you will most likely not win them back. However, others coming to the site will see how positively you handle the situation. It is also a good idea before you respond to see if they truly were a client (more on this in my next webinar). If the negative comment is on social media it may not be necessary to respond. And, remember you can always block or delete. There are people who like to spend their time tearing others down. Spend your time engaging with those who want to create a community with you. Lastly, we are not perfect humans (I know, it’s true) and sometimes negative reviews are opportunities for us to review ourselves and our services and see if there is room to improve.
  2. Decide how you want to respond: If after doing your research you decide to respond to the comment you can take the conversation offline and direct message them to try and resolve it. Then go back to the public space and do an “update” on the situation.
  3. Respond immediately: I know! You have a million things to do but it’s important if you are on the review sites or you have forums where people can post comments about you that you stay on top of reviews or responses. If you cannot have someone else monitor them. Referrals are key to our businesses and online referrals are often how we get many new clients. So, while you cannot control everyone it’s important that you save time in your admin hours to show just how awesome you are and respond to reviews.

We will never be without those people who want to say something not so nice. There will always be someone who needs to remind us that they are there or that they may know more than we do. And, there will be those clients who come in and complain about things that are out of our control like parking, traffic etc. But, what we can control we should and if you are reading this it means you care about how you run your business. So, it’s super important that you don’t take these negative reviews personally. But, that you do use them as an evaluation and to see if you are still doing business in line with your goals. If you are, then the review is nothing more than an annoyance. If someone complains that you don’t have classes and your goals are to only teach privates than it’s not a negative review. It simply informs people of what you are, a private session studio.

Do you have a negative review story you want to share? What happened and how did you handle it?

I’ll be talking more about handling negative reviews and feedback in my next webinar. Join me here.

xx~LL