Is it Personal When Someone Unsubscribes From Your List?

They say that your list is everything! “They” being the people who are trying to teach, coach, motivate and even sell products on how to grow your “list.” And, by list, they are talking about your newsletter list. And, I’ll be honest. I am not totally in disagreement. Your newsletter list is integral to the growth of your business whether you offer things online or in person only. Email is not dead. And, now more than ever a persons email is a worth so much more than you might think. When someone subscribes to your newsletter they are inviting you into their personal inbox. To their space to share what it is you want to share. So, is it personal when they unsubscribe?

If you don’t have a newsletter you may be getting ready to jump ship on this week’s blog. But, I truly hope you don’t. I hope you reach out to me so we can get your list started. Because, here’s the deal you do not control the algorithms of any social media platform I don’t care how good you are at hashtag’s or how many followers you have. If the rules change tomorrow your likes, comments, and even reach can disappear in a moment. But, your newsletter list is within your control.

How often you reach out to them is up to you. I would argue consistently. And consistently can be once a month, once a week or even daily. I am on a list that emails me twice a day. I actually don’t mind. I love what they send me!

But, if someone unsubscribes from your list is it personal? And, you can also insert if someone unfollows you is it personal?

Truthfully, I cannot answer that. I have seen many a people I do and don’t know subscribe and a few unsubscribe from my lists. I don’t pay attention to who unfollows me. I mean, who has the time to do that? But, every day I get an email that updates me on how many new email subscribers I get received that day and how many I lost, unsubscribed. I don’t often know why people unsubscribe. Sometimes they fill out the survey most times they don’t. But, I never ever take it personally and you shouldn’t either. Even if it is personal.

  1. Read the Four Agreements its a fabulous book that will help you rock your life and business. An easy and quick read and one of the agreements is to not take anything personally. I know this isn’t easy but what motivates people to do things is really none of my business. You and I do not have time for that anyways. You have a path you’re on and their personal attack attempts are just a distraction. Plus, you cannot reach into the internet, grab them by the hands, look them in the eye and ask “why don’t you want my emails?” And, even if you could is it really worth trying to convince someone to want or like your stuff? Nope! There are 10 more people out there who are looking for what you offer. It’s worth your time to go looking for those people and not trying to convince people who don’t want what you offer to want what you offer.
  2. Thank them for leaving! When you use a service like MailChimp, Constant Contact etc to email your list they charge you for the number of people on your list. I do not want you or even myself to pay for people who don’t want what you are offering. The more you only have people on your list who want what you got the better your open rates are the more fruitful your emails will be.
  3. So what if it is personal? Honestly, it sucks when you see someone you know leave your list. You can’t help but wonder why. But, does it really matter? Not everyone will like, love or support what you are up to. And that is ok. Like I mentioned in my self-care video on PilatesAnytime (use LLOGAN if not a member to watch) you need to know the 5 people whose opinions of you matter. You need to tell them and then if you see other people you know leave your list and they are not one of those 5 people you need to let it go. Because you have a business to run, a life to live and a “why” that won’t happen on it’s own.

I know the hardest thing in life is to not take things personally. But, sometimes we have to remember, it’s not always about us. Why they unfollowed you, left your list has a lot more to do with what they want in their life, their inbox, their goals and their business. And, while it may not be you that is a-ok. Because, as I mentioned earlier there are 10 more people who are looking for your list. So, spend more time getting your work in front of those who are looking for it and less time wondering why that person doesn’t want it. Dive deeper into articulating what you have to share. Find unique ways to get your message out to those who you want to hear it. And, worry less about those who don’t want what you have. They are not your audience.

xx~LL 

 

 

How do You Handle a Bad Review

Have you ever had a negative review on one of those review sites? Luckily for me, my Yelp reviews are all positive. But, that isn’t the only place where people give us Pilates teachers and studio owners reviews. With the age of social media upon us every single post you put out there is open for interpretation and many people find it there life’s journey to tear us down. To say something not nice. People can now critique you publicly in so many ways. So, it’s important to know how to handle it! Not just because it hurts personally but also because some of those critiques can affect our business.

Here are 3 ways to handle the bullies, critics, and feedback:

  1. Decide if you need to respond: If it’s on a Yelp or site that reviews services a response is probably necessary. But, you will most likely not win them back. However, others coming to the site will see how positively you handle the situation. It is also a good idea before you respond to see if they truly were a client (more on this in my next webinar). If the negative comment is on social media it may not be necessary to respond. And, remember you can always block or delete. There are people who like to spend their time tearing others down. Spend your time engaging with those who want to create a community with you. Lastly, we are not perfect humans (I know, it’s true) and sometimes negative reviews are opportunities for us to review ourselves and our services and see if there is room to improve.
  2. Decide how you want to respond: If after doing your research you decide to respond to the comment you can take the conversation offline and direct message them to try and resolve it. Then go back to the public space and do an “update” on the situation.
  3. Respond immediately: I know! You have a million things to do but it’s important if you are on the review sites or you have forums where people can post comments about you that you stay on top of reviews or responses. If you cannot have someone else monitor them. Referrals are key to our businesses and online referrals are often how we get many new clients. So, while you cannot control everyone it’s important that you save time in your admin hours to show just how awesome you are and respond to reviews.

We will never be without those people who want to say something not so nice. There will always be someone who needs to remind us that they are there or that they may know more than we do. And, there will be those clients who come in and complain about things that are out of our control like parking, traffic etc. But, what we can control we should and if you are reading this it means you care about how you run your business. So, it’s super important that you don’t take these negative reviews personally. But, that you do use them as an evaluation and to see if you are still doing business in line with your goals. If you are, then the review is nothing more than an annoyance. If someone complains that you don’t have classes and your goals are to only teach privates than it’s not a negative review. It simply informs people of what you are, a private session studio.

Do you have a negative review story you want to share? What happened and how did you handle it?

I’ll be talking more about handling negative reviews and feedback in my next webinar. Join me here.

xx~LL 

 

New Strategies to Regional Rockstar Status

I’ll never forget the day I heard people talking about my Pilates mat class while washing their hands in the bathroom! And, the best part was we are all at a restaurant bathroom blocks from where I taught weekly classes. I knew while I was in that stall that my classes were going to start filling up in no time. With students like those telling their friends about me, I wouldn’t have to do the marketing alone. And, that’s what being a Regional Rockstar is all about!

Last year I led a webinar and then created a course on becoming known. And, it has been helping so many teachers and studio owners change up how they market their Pilates business. Instead of trying to be one of the most liked or followed people online they focus their efforts where their community is. And, that has paid off!

So, how do you begin to get known?

1) Know who you are, what you do and whom you are for!
2) Know where your ideal clients spend their time!
3) Be the answer to the questions they are asking!

Do you know whom you for? Where your ideal clients are hanging out? And how you are the answer to their questions?

If you do but need help translating that information from knowledge to clients and referrals than check out my course here on Becoming Known and my one on blogging and vlogging. Or, join me LIVE to get down and dirty on how to take all this info to the next level!

If you don’t then I recommend taking some time to sit down and think about the clients that rock your teaching soul. They may seem very different on the outside but there is a common thread amongst all of them. What is that thread? What questions do you often find yourself getting asked over and over? If you could have any client in the world that you would like what would they be doing when not taking Pilates with you? Why are they coming to you?

Take some time today to answer those questions! 

Next, take a look at your website…I know you don’t want to. You hate dealing with it you’re not into tech and all those things. But, guess what! Even your local peeps are going to be looking at your website. Does it truly represent who you are? Who you teach? What you have to offer? Is it easy for a newbie to go through and figure out what they need to do next? Ask a friend or family member to try, preferably someone who has never been to your site or studio before. Take their feedback and make those changes!

And, if you are ready to grow your business more strategically then, join me for my webinar on New Strategies for Becoming Known in your community. I truly believe it is important to give back to your community. If you are ready for people to ask you to come present and teach at community events, colleges, schools, marathons etc then it’s time to get known in your community for what you are the best at! If you are ready for clients to be calling you instead of you posting away trying to get their attention then it’s time to take an hour and get the tips and steps you need to get your talent out there! I truly believe when you are out there in your community it changes your business.

xx~LL

Building Networks and Masterminds!

As a Pilates teacher or Studio Owner do you feel like you are alone? Like you are doing all the things are your own! And, even though there are probably other Pilates studios nearby instead of feeling like you can team up with them it feels like they are the competition? Or, maybe you have a team of teacher you work with but everytime you hear of another Pilates studio open or a new fitness business coming on the block you worry you may lose clients to them?

I get it! When I used to run a Pilates studio I not only worried that the other studios could entice my clients away but that they could also entice my teachers away. When I heard of a new fitness studio I worried that my clients who came three times a week would drop to two times a week because they were adding in a new workout!

All that worry was trying to consume me and I discovered it was keeping me from growing my own Pilates business. In fact, it made me feel like there was never enough clients or teachers. It wasn’t until I did a reach out to the other studios that I realized just how wrong I was.

About three months into taking over a Pilates studio I had an opportunity to go to a wellness event and while I was there I found myself talking to the other Pilates managers in my area. And, you know what? They were not evil, nasty or the enemy. In fact, we had so much to share, to talk about and to learn from each other. We took the time to talk about what each of their spaces was focused on. Whom were they for? What did they offer? When did they offer it and how were we each different.

What happened was not an in-person battle but instead a collaboration of efforts. As you know, you cannot teach every person in your community and nor do you want too! So, knowing how you are unique from the other teachers, studios and fitness facilities is key to rocking exactly what you want!

And, your unique abilities, your niche teaching skills is what helps you become known as the regional Pilates rockstar that you are. Networking with other Fitness professionals helps you create a community and even a mastermind.

Communities and Masterminds are essential for growth and feeling supported. In the last ten years, I have a couple different masterminds. Some no longer meet and others continue to meet. And, there are so many ways these days to create communities, network and join masterminds.

In fact, I believe being part of a few communities is essential. As we know there isn’t just one right way to do anything. You may create a community with all the fitness professionals in your zip code, you may introduce yourself to all the business owners in your neck of the woods and you might also have an internet tribe where you get on the phone once a week or month and are there to celebrate, rant and support each other.

The key to feeling like you are part of something is not waiting for the invitation. Go out, introduce yourself to those who are in the same biz as you, create an event where you invite business owners, doctors or neighbors whose clients are your niche market. Or, if you are too shy to invite strangers over to your space or go up and introduce yourself go, volunteer! Pick a charity in your neighborhood that lights your fire and/or is aligned with your niche and show up. You will meet others who are just like you and while they may not be Pilates teachers they are in your niche and so you will have lots to talk about.

If you are tired of feeling like the only one on your island, the only one who has to do all the things it’s time to find a community, build a network and create a mastermind. It’s the key to becoming known.

If you want help doing this then click here. I’ll be leading a one hour webinar on not only why you need to network and mastermind but more importantly how to do it to grow your business.

xx~LL

Get More Clients Without Spending Money on Advertising

This week’s blog post comes from a guest blogger and Personal Trainer Tyler Spraul! I love it because I am a big fan of not spending your hard earned dollars on marketing. And, below he not only gives you 4 tips on what to do he also gives you actions to take to make it work! Cannot wait to hear how these work for you. Take it away Tyler!


In this article, I’m going to show you some simple ways to get new customers without having to pay for advertising.

It’s all too common for a fitness business owner to take one chance at getting someone to sign up, and then never try again. It’s like we don’t want to offend people or come off as “salesy,” but the truth is that we are doing potential clients a disservice if what we have to offer will truly make their lives better!

It’s easy to dig into the things you enjoy the most about your business, like learning how to be a better coach and connect with clients, or continuing education to expand your toolset, or spending that quality hands-on time with your clients. But sometimes this fun stuff comes at the expense of the not-so-exciting portions of your business, like building efficient systems, implementing processes that are easy for new hires to follow, spreading the word about your business through marketing, and more.  

When it comes time to grow and scale your business, it’s the not-so-exciting things that make or break your chances of success, so you can’t afford to ignore them.

Call them habits or systems — whatever you’d like — implementing just one of the following tactics on a regular basis will help grow your business consistently over time.

1.  Find something to give away before you ask for anything from potential customers.

People love free stuff! Offer something your ideal customer can’t resist before they have to give you anything. To keep this simple, you can offer a “free sample” type of session on a regular basis.

This session would provide a low barrier of entry for potential customers to meet you and see what you have to offer.

It also provides an easy way for your current clients to invite their friends. They don’t have to think about selling their friends on your service but can simply invite them to give it a test run themselves, totally obligation-free.

ACTION STEP:

Offer a FREE sample class or two every week on a day that fits your schedule. To keep it really simple, you can start with once a month.

2. Make it easy for existing clients to promote you.

What if your favorite clients went out of their way to hunt down more potential clients for you? What if they were excited to do it? This can be a huge win if you have never gone out of your way to ask for referrals.

You may even want to go as far as incentivizing those referrals.

ACTION STEP:

Part 1: Make sure clients know the best way to refer their friends to you.

Do they just need to give you the correct contact information so you can reach out?

If not, where should they send potential referrals?

    • To your email or mailing list?
    • To your website?
    • To your once-a-week class that’s 100% free?

Wherever it is, make sure that you communicate it clearly and it’s as simple as possible for your clients!

Part 2 (optional): Figure out a sustainable way to reward your clients who refer customers.

You can position it as a fun monthly contest or challenge to see who can refer the most new customers.

You can then offer prizes and rewards to your top referrers. You can announce your winners each month or once per year.

If you just want to keep it super simple, that’s no problem. You can offer a discounted month or class voucher for each new customer a current member refers.

3. Make the most of your existing lists with a regular “ask.”

Your lists can be any social media channel, email newsletter, physical mailing list, etc.

Wherever you’re providing value through your content, you need to be consistent with your “ask.”

You must have a clear call to action (CTA) that prompts your ideal customer to get out of his or her routine and come do business with you.
Before we get too carried away, we don’t want to make the mistake of using these tools to only sell all the time.

80% of your content should be helpful material to enhance your customers’ lives. Then once you’ve provided value consistently, you can point them to your specific calls to action.

Example: If you post 5 days a week on Instagram, one of those posts should be a CTA, while the others should be adding value, sharing client successes, etc.

What makes a good call to action? I was hoping you’d ask!


A good CTA:

  • Only asks for one clear action. Don’t ask for a comment, and a share, and a like, and a text message to friends and loved ones.

  • Provides the exact steps needed to take action. “Enter your email below.” “Call us at xxx-xxx-xxxx to book your appointment.” “Click this link to book your spot in our FREE Saturday session: [LINK]”

  • Gives a reason to take action now instead of later. “Our first 3 reservations each month receive a free water bottle.” “Book today, and we’ll include a free session voucher.” Don’t abuse this one, though. If you have a deadline, stick to it, and don’t make up pretend deadlines for the sake of having one.

ACTION STEP:

Brainstorm 5-10 CTAs you can plug into regularly scheduled programming for social media, emails, etc. Make sure each one checks all the boxes for the requirements above.

4. Follow up, follow up, follow up!

Now that you’re giving value before asking for anything, incentivizing referrals, and moving people to take action with clear CTAs, it’s time to create a regular follow-up system.

How many times have you had a hot prospect get cold feet and duck out of a commitment, only to never see them again? You know your service would increase their quality of life, but it just didn’t work out the first time.

Do you say, “Oh well!” and give up all hope of getting them signed up?

No way!

Your follow-up system will help you make the most of the people who already know about your business and have expressed an interest, but aren’t currently paying members.

ACTION STEP:

We are going to separate these follow-ups into 2 categories:

For leads who expressed interest recently

To follow up: Call them within 2 days of their most recent contact.
If you don’t hear from them within a week, try again. For the first month, follow up once per week.

Once they’re on your “1 Month+” list, give them a call once per month until they sign up or request that you stop calling.

Previous customers and any others you haven’t heard from in a long time

Determine the best way for you to make a personal follow-up with these people who already know about you but haven’t gotten on board just yet.

Keep it simple! It can be as easy as a Facebook message, but the key is to keep it personal. Check in with them, let them know you’ve been thinking about them, and ask how they’re doing.

We don’t want to just copy and paste a sales message with a link here — that’s not what I’m saying at all.

Whether it’s a phone call, handwritten note or postcard, or even just a Facebook message, following up while staying polite and persistent will keep you on the radar and let your potential clients know you care.

So, now that we’ve gotten through the list of these action ideas and examples, it’s time for a call to action of your own!

Pick one of these ideas right now (start small), and set aside 1 hour to work on it this week. Make sure to block off the time on your calendar!

Leave a comment below with the action you have planned. I’ll read every one!

 

Tyler Spraul is a Certified Strength and Conditioning Specialist and the Head Trainer at Exercise.com. He played college soccer, then coached the men’s soccer team for five years at Columbia International University, overseeing all aspects of strength and conditioning. Over the years, his focus has shifted from performance first to moving well and getting stronger without injury. He loves helping people and encourages them to practice mindfulness. The little things matter, and consistency is key!


Big thanks to Tyler for sharing these tips and actions you can take! I second Tyler leave a comment below telling us what action you will take this week.

xx~LL 

 

Pilates: Your Elevator Pitch & Why It’s Important

How do you describe what it is that you do? I’m sure you’ve been in a conversation that goes similarly to this “What do you do? I’m a Pilates Instructor! I’ve heard of Pilates, but I haven’t done it. What is it?” And you say what? To fill your schedule, increase your income and reach your Pilates business goals you need a business and marketing strategy. A Pilates elevator pitch is a great thesis for these strategies.

I was at a Pilates conference, and there were about thirty Pilates instructors waiting for the elevators. This hotel guest asked a teacher next to him “are you all here for the same thing?” She said, “yes, we are here for a Pilates convention.” Which of course prompted the “I’ve heard of Pilates. But what is it?” And that’s when she froze. I don’t blame her. There are so many teachers standing around, listening to her every word. Many who had been teaching for decades and everyone was listening to this conversation. She gave him a reasonably general not very attractive description of what Pilates is.

It was then that I realized the problem is not that people haven’t heard about Pilates is that they don’t know what Pilates is. And while many would argue with me that because Pilates instructors cannot agree on what Pilates is the public cannot agree on what Pilates is. I don’t think that is the issue. At all. Because the public doesn’t know that teachers do not always agree on what is Pilates. The public doesn’t know what Pilates is because we teachers are not explaining what Pilates is to us, with us and how it helps them in our individual markets.

For you to attract more clients, to fill your classes and studio you don’t need the Pilates community to agree with what Pilates is.  You need to know what Pilates is in your studio. What do clients who come to your Pilates classes and sessions love, hate and benefit from? What is it that you do for your students? Or, what is it that you want to do for your students? You need a Pilates Elevator Pitch.

These answers are the basis for my next webinar! If you want to be excited when you look at your schedule, inspired by your students, attracting clients who value you and what you do then this webinar is integral to creating that business. If you find yourself wondering how to get the person who is walking by your studio or on your website to say YASS, book me tomorrow and here’s my credit card for a ten pack then you need to elevate yourself as the person, and studio clients are attracted to.

This is not a webinar requiring you to ride elevators or talk to strangers after (although I hope you feel more confident when those situations come up). This is not a webinar about being on social media more (after all many times you’re just talking to more Pilates instructors). This webinar is about elevating your value, your uniqueness and giving you the tools and helping you articulate in your own words what Pilates is with YOU! Why you are the teacher for their needs (which will also help them realize if you are not the person for them).

It’s time to focus on promoting the benefits of doing Pilates with you; it’s time to elevate what you do for your clients and future clients.

It’s time for YOU Elevated!

What things do you wish the potential clients in your area knew about you and your Pilates?

Why do you want to teach?

How are you unique in what you do and how you do it? Side note: this doesn’t mean you have to reinvent the wheel. We are all unique humans. How you teach the same exercises I teach is unique to you. What are those differentiating qualities?

Are these answers on your website, in blog posts, in how you describe what you do when you are at a party or in line for coffee? These answers plus a few more we will discuss in the webinar will help you create your own personal elevator pitch that will help you market and promote your Pilates business without selling yourself in a way that feels uncomfortable.

xx~LL

PS click here to register for your spot for the next webinar. We will be breaking down how to show off YOU and elevate how you build the business that you desire. One hour life workshop and replay good for one week.

How to Start Becoming Known for Pilates in Your Community

How known are you as a Pilates instructor or studio in your community? You’ve got your business cards, a website, maybe you have even left some flyers at a local business. But, you are still not getting the new clients you’re want to teach. You are wracking your brain with ways to market your expertise as a Pilates instructor. And, you are posting away on Facebook and Instagram. You feel like you are doing all the things and yet it feels like it is all falling flat. So, how do you start to become known for Pilates in your community?

Becoming Known in your community is the key to rocking your business bliss. It doesn’t matter if you are an independent contractor, Pilates studio owner or you teach Pilates in your own home. The beauty of our business is that you can still have a successful business of your design by marketing some of the “old-fashioned” ways. We dove deep into this in our course and blog about “Attracting New Clients.” New client referrals and local connections go a long way when you are known for what you do best. Because they speak directly from the heart and often to people who are similar to them.

If I were to ask you who were the popular fitness instructors in your area, you could tell me. Would your name be among them? Becoming popular isn’t a contest (I know it can feel that way). It’s something in your control. When you are clear as to who you are as a teacher, whom you are the ideal teacher for and you deliver results your clients will speak for you. They will be the best marketers money can buy. And, the best part of that kind of marketing is that it didn’t cost you anything. Your clients and those who have heard about what you are known for will help get your name out there better and faster than you could with buying ads or posting flyers.

Tell me what is something unique about taking Pilates with you? What is my Pilates experience like when I take a session or class with you or at your studio? What kind of client are you the best teacher for? What results do your clients gain after working with you? You can post these in the comments below or send them to me directly here.

Having the answers to who you are as a Pilates instructor and what space you best serve is just one step in getting you Known! Let’s start taking those steps together. Join me this Thursday (replay for one week) for our next webinar all about becoming Known. It’s time you take control of who you attract to your business and for your community to know what it is you do as a Pilates instructor.

Are you ready to become known? Register here.

xx~LL

How to Wear Cute Pants for a Living

I don’t know about you but I hate cold calls, I hate people trying to sell me stuff, I hate flyers on my car, shoved in my hands or even in my mailbox. I despise people trying to talk to me as I am going into Whole Foods. Ok, maybe hate and despise are strong words. But, I don’t want people trying to bug me about things I don’t want. But, if you and I bump into each other in Whole Foods, if you and I are standing in a long line together at Starbucks, airport security or any line you can pretty much bet we are going to chat, have a laugh, and you will know I teach Pilates.

Not only will you know I teach Pilates but you will know where I teach and what it is to do Pilates with me. I know, you’re thinking “LL you are kind of a hypocrite.” Nope, not at all. See, when people invade my space or litter their advertisements on my car that is annoying. I don’t know who you are. Ok, great you have a product or business you want to tell me about. But, you’re not there when I get to my car. Also, most often you’re trying to tell me about your new restaurant and I’m gluten and dairy free so how do you know I am even your customer. It’s a waste of paper, their time and money.

But, in a store when you and I are in line and you say “fun pants” and I say “thanks! I love them too. I mean, if I have to wear workout clothes for a living they should be cute!” and then you say “oh, yeah, what do you do?” Well, then I’m not pushing my business on you. You invited me into the conversation. I just found a way to bring up that I wear workout clothes for a living. When I tell you “I teach Pilates down the street across from the Starbucks. Do you know it?” I’m not pressuring you, I am just answering your question and asking you one back. My question about if they have been to my studio will get me a couple answers: 1) have they been to the studio where I work 2) if they have done Pilates ( I know I didn’t ask that but they’ll probably answer that hidden question) and given that LA is so neighborhood-based I’ll know if that is even convenient for them.

Based on their response I have a couple options. If I am enjoying the vibe and they haven’t closed the door I can then tell them how awesome Pilates is there, invite them to come and get their card to give them the info. I can give them mine ( I prefer to take theirs so I can follow up with them). Or, I can keep the conversation going. Maybe they need more info about Pilates. Maybe they have some misguided impressions, maybe they are just visiting. The point is until my time is up I am connecting with them about what I do, where I do it and how we can do it together. It’s my mini elevator speech sans an elevator!

My most favorite workshop and role-play to do is my elevator speech workshop. See, the thing is in Pilates many teachers spend a lot of time trying to get heard among the noise on the world-wide-web. Or, they go super old school and do flyers and word of mouth (nothing wrong with this!!! You just don’t have that much control over it). But, you do have control over whom you talk to and what you say and how you say.

  1. What do you do?
  2. Where do you do it?
  3. Why do you love it?
  4. Why should they do it with you?
  5. How can they contact you or more importantly you contact them?

Best part this whole convo cost you nothing! No marketing dollars. You were just out doing your thing!

I know you think easier said than done. But, you can totally do this too! I will tell you how on April 27th in my next webinar (think Workshop on the web). Register here. If you can’t do the time or the date have no fear. I know some of you are live halfway around the globe from me and will be asleep. Some of you are down the street teaching. That’s the beauty of a “replay.” Register anyway and you’ll get an email to watch the replay (it will be up for a few days). You can send in your questions ahead of time at lesley@profitablepilates.com

xx~LL 

PS can’t wait to watch some Business workshops? Check out my Courses here and my latest tutorials for PilatesAnytime.com here you can use my promo code LLOGAN for a 30 day trial.

 

 

Are You Marketing Your Pilates Business the Best Way

Marketing yourself as a Pilates instructor is easier said than done. When I first became a Pilates instructor, I paid way too much for a website. Not that I was robbed or anything. The site was fantastic. Beautiful! It did everything and more. Honestly, it was more than I could afford but at the time all I knew was that I needed a website and it needed to up and running before I finished my last exam. How else was anyone going to find me? Continue reading

3 Ways to Get More Comfortable Selling Pilates with You

Two weeks ago I posted “Why It’s Hard for you to Sell Pilates.” I wanted to follow up with some tips you can do today to make the process easier, more comfortable and less “sales-y.” For more help on getting new clients to purchase, client retention and marketing be sure to check out our one on one coaching, webinars, and past blogs. As promised here are some tips to help you get comfortable “selling” Pilates: Continue reading

Why it’s Hard for You to Sell Pilates

I get it; you want Pilates to sell itself. You want people to walk into the studio take a session and hand you their credit card. But, you are not getting a lot of new clients in, or you are, and they are not committing. I’ve heard all the reasons (excuses why). Ditch them. They are not serving you. Yes, there are lots of studios, lots of teachers and many are doing deals that are unheard of.

In my many years coaching Pilates teachers I have seen instructors leave great studios because they don’t want to “sell.” Well, I hate to burst your Pilates-doesn’t-require-sales-bubble but it doesn’t matter where you teach Pilates you have to “sell” Pilates with YOU to stay in business. Continue reading

Do You Have the Body for Pilates? Busting some Myths

I fell in love with the practice of Pilates in 2005. Three years later, I became certified to teach. In working with clients since 2008 I’ve learned that there are a lot of misconceptions about who can/cannot practice Pilates. (If you don’t have the time right now to read this entire post, let me tell you upfront that every body—yes, every body! —is a Pilates body.) Keep reading to get the 411 on who can/can’t do Pilates: Continue reading