Tips for Using Social Media to Market Your Business

Social Media has made it clear it’s here to stay! It’s also done a very good job keeping our potential and existing client’s attention. And, its omnipresence in our lives can make you feel like you need to have thousands of followers (to get the swipe up feature) or the blue checkmark. Or, if you just find the perfect caption or hashtag then your classes will be full! Maybe you’ve considered boosting a post because it could reach 31,000 people and that would be epic…it’s only $12.00….stop! If you’re a small studio, home studio or solo instructor you likely will never need or benefit from a boosted post. And, for all Pilates teachers, social media can be super helpful. But, is it the means to the vision you desire? Probably not. So, here are some tips for using social media for your business without wasting your time.

  1. You need to have a place to send people back to. aka a website. If you don’t have this yet then all the followers and likes in the world will not be able to actually give you money, know how to work with you. And, if the platform you’re using goes down one day you SLO.
  2. Social media is about being social. Posting and ghosting is sooo 2015. But, scrolling, “like pods” and 30 hashtags a post does not give you the ego boost…I mean..post algorithm boost you’re looking for anymore. Engagement is what matters. So, when you post create content that people want to engage with. Then go be engaging in other’s posts. Read- People who you want to see why you rock. Which is hard if you don’t know who your future client is on IG or FB then finding them and commenting on their posts can be tricky. But, that would be the more strategic way to get people to find you and see why you rock.
  3. Search engines don’t read your posts so be sure to put all your expertise on your website (which the search engines do read) and then share that awesomeness on your social where people might click through from your website.
  4. Go find your peeps and engage with them. Yep, I said that in #2. It’s that important.
  5. FB ads are super great if you can afford to “pay to play.” But, since most of us really only need 20 good consistent clients and studios about 100 give or take. The amount of money you’ll spend A/B testing which ads of awareness work and then getting those to come in to actually use your space it’s likely at best a wash if not a loss leader. I’m not saying it doesn’t work for some. But, if you don’t have pixels to do retargeting campaigns (which you can’t do for boosted posts) then that money is mostly going down the drain.
  6. Think about how you use social media as a human. What do you click on? How often do you need to see an ad of something before you click? Do you buy workouts through ads? If so what did the ad say, promise? Look like? What posts get you to like, comment or even follow?
  7. Are you hanging out where your client is? Many of you are all over IG but your client might be loving living in FB and in its groups. You don’t need to use social media for your business but if you’re gonna you want to use it where your people are.
  8. What do you help people with? Yep, people don’t care what time your class is as much as they care how you help them. It sounds rude but it’s true.
  9. Set a time limit on yourself. Social media posts creations, scrolling aka consumption is a total time suck. And, the ROI is not as good as referrals from the clients you have, organic searches online (must have good SEO which means you must have a website) and in-person interaction. Yes, you can get a client to meet you while you’re walking down the street.
  10. Know your goal! I have tons of clients I coach who do not use social media at all for their business or even their life. I have other friends who dominate their goals because of it. If you’re unsure if you should be using social media share your goals below or contact me here and let’s talk about it.

I’m a fan of social media! Yep, I so am. But, I rarely post on my personal FB profile. I mostly use it for connecting with you, and other Pilates lovers and teachers around the world. I have met some of the best friends in my life because of it. And, yes, workshop and online clients too! But, Social Media can also cause insecurities, loss of time towards doing what you love for the clients you love. And, I also think makes people think they need to have all these followers that truly don’t mean anything for most of us.

When you post on social if you’re lucky 1% of your followers see your posts. And, if those random less than 1% comment enough soon enough then the algorithms deem it “viral” and then they send it to about 6%. Yep, that’s right. So, think about it. How many people is that? I bet you could email, call, text, personally dm or go meet outside as many people in less than a day and actually get responses back from those in your community who could actually take a class or session from you.

My ask of you is to focus first on your website. How does it tell those you are trying to serve that you’re the best for them. And then, how can you use social media to drive traffic to your site and ideal into your schedule?

xx~LL

PS: I go over social media tips and the newest things you need to know daily in my online coaching group AGENCY as well as in coaching calls. If you want more support in this area then check out the only community that supports teachers on their business from apprenticeship to 30+years of teaching.

Create More Time in Your Day

Count how many times you say “I don’t have time,” or, “I’m too busy” in a day. How often do you feel like your to-do list grows and you have no idea how because you’re been working all day and are exhausted? Yeah, I know, it’s a lot. You got into teaching because you love it. But, the more you teach the less time you have for you, your practice, and it feels like you’re always saying you’re tired, busy and hoping to get to something to tomorrow. Routines in your morning, day and night can help this circle of stress and lack of time disappear. If you’re ready to create time keep reading.

There are plenty of studies that show how much routines benefit our lives. Even Steve Jobs was so notorious for his routines that many CEO’s copied his thinking it would help them create companies as big as Apple. I had always loved a morning routine but then one day I heard about night routines when I listened to an interview Ariana Huffington did while promoting her book. She said that by having a sleep routine helps prepare our bodies for rest. This sort of routine was a little harder for me to figure out because it was so easy to skip the routine one night or change it up a bit. I mean, we all know about trying to get one last thing done. Or, getting more sleep tomorrow.

But, one day after being consistent with both my morning and night routines. The proverbial sh*t hit the fan and I was so happy to have my routine. Because they really helped me feel in control. And, slowly after time, I realized my routines were allowing me to create time. Wouldn’t you like to create time?

We have to make thousands of decisions every single day. By creating routines, both morning and night, you eliminate these daily decisions that are often repetitive. And allow yourself to have better decision making power later in the day when you’re working on your business, deciding what to create, post, say yes or no to. If your brain is having to make every decision from the time you wake up to the time you go to bed you’re definitely going to feel more than exhausted. And, worse, you’ll likely miss out on opportunities to propel your business forward.

My routines have changed over time. At first, I didn’t know much about what I would need in my routine to help my day be more productive. So, I tried out different ideas for a while until I figured out what worked the best for me. And, even recently I added something new to my morning routine. So, as I share my routines below remember that this has been a work in progress. You will want and need to figure out what works the very best for you. But, feel free to try these out and make them your own. I also added some suggestions for creating routines below.

Morning

Monday-Friday

  • wake up between 4:15 am-4:45 am and drink a large glass of water
  • Run my dog Bayon 3ish miles often with my neighbor
  • Get coffee and say hi to the baristas (this makes me feel like I live in a neighborhood).
  • Make Brad french press coffee feed Bayon his special breakfast
  • Say my gratitudes out loud while holding Gaia in the kitchen
  • (NEW) Ask Gaia and the universe some questions that “I wonder….?”
  • Go to HIIT or do my Pilates workout.

Weekends

  • wake up between 5:15-6am walk get a coffee and walk Bayon around our neighborhood.
  • Saturdays I call another female biz owner and we talk about what’s going on in our lives, businesses and what we are excited about. Sundays talk to a family member.
  • Saturdays my neighbor and I attend HIIT classes and get a yummy breakfast before enjoying a day off. Sundays I go into work. Before workouts or work the above routine still applies.

During workdays, my schedule is very consistent. I know when I am teaching and when I am doing marketing, content creation, meditation, and email. This makes it easier to know when I will get to “that thing” when someone needs it. I am super protective of my time blocks. They allow me to “drop-in” to writing, meditating and teaching much faster because I know when I am doing what.

Evenings:

  • after dinner another glass of water
  • write down anything that is on my mind to get done the next day (these things often come closer to the evening).
  • shower, face wash, brush teeth.
  • Read for a few minutes (nothing that requires much thought) considering a mediation here instead so I may be testing this.
  • Turn a sleep story on.
  • Asleep between 9:30-10ish pm.

Here are some resources for you to try out ideas for your own routines:

  1. Daily Routine tip
  2. Intention Routine building 
  3. Morning and Night Routines

If you could get back more of your decision making powers what would you do? Maybe you’d have more time for your own practice? Or, maybe you’ll finally get to those blogs or newsletters you’ve been wanting to do?

Your life is too good to let it be ruled by what work you didn’t get done. And, your business should be working for you and not you working for it. The start of creating the dream work schedule or even an ideal work schedule comes from your ability to have boundaries around when you will and won’t teach. And that muscle gets stronger by practicing a routine.

What routines do you keep and how do they help you?

I’d love to hear about your routines in the comments below.

xx~LL


PS. I credit my routines to my lack of jet lag when I travel to teach workshops and retreats in this blog.

Your Fears are Costing You Money and More

If you let fear run the show it will kill your business. Your fear of losing clients is the worst fear you could have. There are several fears in life that we all face. But, if you let your fear run your business it will…right into the ground. Recently during a coaching session, one of my clients discovered her fear of losing clients caused her to lose $6,000 in uncharged late cancels. What is your fear costing you?

There are people who fear success, rejections, loss, responsibility and failure. If I am not careful my fear of success can hold me back. For most Pilates instructors and studio owners I find its the fear of loss that costs them the most money and often their businesses. Second in line would be their fear of rejection.

Don’t believe me…when is the last time you:

-Raise your rates?
-Changed your schedule?
-Enforced your policies?
-Told a client they were inappropriate?

Your business can survive on a few clients and you overworking. It can. But, if you want your business to thrive. To work for you instead of the other way around.

But, the difference between thriving and barely surviving is where you make decisions from.

If you make decisions from your fear of loss you won’t do what you KNOW you need to do. And, you will find evidence to prove yourself correct. Our brains search for evidence to prove ourselves correct.

It’s not going to be easy. It’s going to be tough. It’s going to be a battle. But, you need to make those changes now so that by the end of this year you can be living in the fruits of those changes.

Challenge for you:
What changes have you avoided making?
What if you made those changes this week?
What is the worst-case scenario?
Do you really think that will happen?
I mean, really? ALL YOUR CLIENTS WILL QUIT?

People do not like change. You make their life better. And, even if they do quit because you raise your rates, changed your schedule or moved locations its ok. They’ve opened up space for clients who will pay your rates, workout when you want to teach and where.

Go ahead, look for evidence to prove that idea true. You’ll find it!

Post in the comments below what changes you will make.

Ditch that fear! There isn’t room for it in your goals.

xx~LL

The Most Supportive Community and How You Can Have It

When you decided to become a Pilates teacher you thought “I can’t wait to help people!” And, you knew that people were going to love how they felt after they took a session with you. You also worried about being new at something and if you’d pass your tests. But, it wasn’t until you got closer to the end of your hours that you probably thought “how do I get enough clients to pay my bills?” And, even, if you’d ever make enough to have your own studio, quit your 9-5 and take time off.

I hear ya! Seriously, I had no idea when I became a Pilates teacher that I could do it “for a living.” Honestly, I became a Pilates teacher so I could have a side hustle to pay for my Pilates obsession. I’ve shared in many interviews that I became a Pilates teacher during the last recession. And, I took the biggest leap of my life at the time to quit my salaried job and teach Pilates full time.

In studios I had heard from teachers with way more years of experience under their belt that it would take me a long time to build my clientele. That I should charge x because I was new. That I should work 6 days a week to get all the hours I could and that I should offer a discount for cash or for first-time sessions etc etc.

And, while it didn’t take me long to build my clientele up at all. In fact, within a few months, every single hour I had outside my retail job was booked and when I quit my job I had an even bigger problem on my hands…too many clients. I had believed some people on the other advice and it took me some time to rework all those mistakes.

Then, after a 6 months of being a Pilates teachers I started managing a studio and teachers. And that’s when I really realized that most instructors didn’t have the business knowledge that I had. And, because of this lack of information in trainings most people were struggling to make enough to pay back the investment in their training and more.

This realization made me sad and frustrated for every teacher. It drove me crazy to see some of the best instructors out there closing up shop or quitting teaching because “there was no money in Pilates.”

Luckily, being frustrated creates a drive in me. I hate complaints that occur more than once so I started on the path to create Profitable Pilates. I didn’t it know it at the time what it would become but I knew it needed to happen.

It started with my ebook. And then workshops in person and then online courses and webinars. But between the workshops and the webinars I had this vision for an online community that was not only a support group but a community where teachers and studio owners of all backgrounds could live and get advice, strategies, support, virtual high fives and inspire each other. Five years ago I created it. And, no one knew about it or bought it.

Yep, sometimes things fail in a big way.

But, I was still driven to make it work. So, I thought about other ways I could meet teachers and studio owners where they were and give them support. And that’s how webinars, online workshops and coaching calls started. And, then, 2 years ago (3 years after the original idea) I opened the doors to AGENCY my online coaching community.

Five brave souls started that day and today, 2 years later we still have 4 of the original members and 60 others.

AGENCY got its name from its definition. AGENCY = action/intervention. We all have AGENCY within us. And, when we use it there is nothing that can stop us.

I don’t have cookie cutter biz plans to make you rich. Instead, I take your goals and your vision and help you work backwards to today to create strategies and actions you can take to help your business be the one you want to run. Pilates can be just another JOB (Just Over Budget) or it can be the thing that makes you smile when you get up in the morning.

We’ve helped people go from in-home studio to brick and mortar, from brick and mortar to home studio, teacher to studio owner, host retreats, create events, raise rates, fire clients, get more clients, hire a team, and so much more!

Inside AGENCY you get:

access to a community of beyond supportive teachers and studio owners from over 10 times zones.

1 webinar/month (choose from 2)

a membership to OnlinePilatesClasses.com

my ebook

a group coaching call every other month

20% off private Pilates sessions with me (online or in person)

20% off coaching calls

20% off extra webinars

20% off courses

20% off my retreat in Cambodia

The slack group is honestly priceless. Because where on this planet can you find a group of people who will be there when you “need a moment” (a channel we have), when you want to share an idea and get help fleshing it out, where you can share a win and everyone celebrates your win with you even if they just shared their having a bad day? It’s a community, a family, and it’s a space that is open to you if you want it.

You can check out more about AGENCY here.

But, since it’s hard to understand how epic a community like this could be since there is really NOTHING like it out there I decided to do an AGENCY mini. A free version of AGENCY for 1 week only. It’ll kick off with a webinar on Sunday January 12th and end on Saturday the 18th. Those who join will get a group call on the 15th where they can ask any question they want and Brad (my COO and hubby) will answer. And, access to a private AGENCY mini member-only group.

I’ve NEVER discounted my AGENCY group and never will. But, I thought it could be a great way for those of you who have been interested to try it out. So, get in before it fills up. Join here.

xx~LL

PS if you have questions you can contact me here or post them below.

5 Things You Need to Make Changes In Your Businesses

Making changes to your business is never easy. How do you know what to do first? You’ve got bigger goals for your business but it can be hard to know what to do when you’re in it. And, scary when you feel like you need to make big changes to get what you want. No matter where you want to go in your business you need to have these 5 things to make your magic happen.

  1. How much do You want to make? Your goals don’t need to be only about money. But, it’s important to make sure your business is paying more than your bills so that you can stay in business. Also, find out what your hourly rate is. This will be key for #4.
  2. Get super clear about who you want to teach, when you want to teach and where.
  3. A website that shares #2 and takes clients on a journey towards choosing you. If you don’t have a mobile-friendly website then check out this course. If you do, then take yours to the next level with this course.
  4. Help! You don’t have to hire a full-time assistant straight out of the gate. But, getting clear on your strengths and hiring people to do things that do not bring you joy or money is key to creating more of you and getting more done. You don’t need to be the person to do things like grocery shop, research or make changes to your website. Yes, hiring people costs money but remember the answer from #1. Anyone that you have do work that doesn’t need to be done by you is saving you money.
  5. Support! Whether it be a business partner, family member, coach or accountability partner you can only go so far on your own. Which is why I created my online coaching group. To help teachers and studio owners get advice, ideas, unstuck, feel empowered and more. Who is in your corner?

I’d love to hear which of these things you feel you have in place and which things you need to get in place in the comments below. You don’t need to wait until you’re ready to make your moves. In fact, who knows when you will feel ready. A little secret, I never feel ready for anything I do.

xx~LL

What Changes Can You Make to Up-level Your Business

Your business changes all the time. Even if you don’t like change, the people who engage with your business and the businesses you use change. It’s important that you’re in charge of your business and how your clients, or for studio owners, employees/renters engage with it. If you find yourself complaining about something more than once it’s a sign that you need to make some changes in your business.

I love facing complaints head-on. I wrote about some of my favorite complaints in a recent blog post and I think it’s key for your business to grow to listen to your complaints, the clients and others to see where you can make changes. 

Side note: Just because clients or others in your business complain doesn’t mean you need to make changes. You can’t please everyone. But, sometimes a tweak here and there can make your inbox lighter!

Looking at your schedule what do you find yourself complaining about? Is there a time slot you dread teaching? A client that drains your energy?

Write down all the things that you wish were different in your business.

How long have you been compiling about these things?

What if you did change them? What could happen?

Take one complaint this week and try to make adjustments in your business to get to the other side of it.

If you’re struggling with how to ditch these complaints know you are not alone. It’s really hard to figure out what to do when you’re in it. Which is why I offer coaching calls and my online coaching group AGENCY. After you have written your list if you want a second set of eyes and some ideas on what to do next then let’s chat. Comment below with what changes you wish you could make or contact me here.

xx~LL

How to Prepare for a New Client

First impressions are important. And, when it comes to a new client engaging with you or your studio it’s even more integral. When someone comes in for their first class or session 60% of the decision to start a new fitness regimen is made. All you have to do is help them decide that it is you. Here are my tips for scheduling and teaching a new client.

  1. Make it easy for them: Is it clear on your site what to do next? How to schedule? What you offer?
  2. Tell them what to do: Don’t offer them all the times in the world you have or ask them when they want to get started. Train them from the beginning to schedule their life around Pilates with you.
  3. Have a “what to expect” email: Whether they sign up over the phone, email or via text be sure to send them an email that tells them your policies, what to expect, wear, park etc..
  4. Know their why.
  5. Forget about selling Pilates. They just need to trust that you’re the person who can help them.
  6. Follow up even if they said they don’t want to do Pilates. Send them a thank you note.
  7. Remember that their first package is still the courting process. Hold them accountable to their sessions, consistency and goals.
  8. Train them how to treat you and the studio. If your policies are broken you have to uphold them. It’s not a fun convo but it’s most important in the beginning.
  9. Don’t take things personally. Whether a client loves Pilates, doesn’t, late cancels or quits it’s not personal. Read the 4 agreements. You’re not for everyone and that is ok.
  10. Know when you want to teach, where and whom. It’s your business and you’ll get more clients that inspire you when you’re clear on these things. Not everyone is for you and that’s ok.

It’s easy to get caught up on selling Pilates or the training  to the new client. But, the truth is you are the guide. Your studio is the community. If you are clear on who you are for, what you offer it makes it easier for your future clients to decide on you too. And, then help them out by making sure your site, how you schedule them and prep them makes it easy for them to know you are the expert at what you do.

For more tips on first time clients check out this blog and this course. For coaching on converting first time clients for you or your studio contact me here.

xx~LL

How to create more time, Make more money, and Have a Life

If you find yourself saying that you’re “too busy,” “don’t have enough time,” or, “don’t have enough money.” This blog is for you! I get asked often how do I “do it all?” And, “do you work all the time?” And, the answers are I do not do it all. And, I don’t work all the time. But, I do get a lot done strategically and you can too! Here are 3 tips to creating more time, which will make more money and give you a life.

  1. Time Block: I’ve talked about this before but it’s important to repeat again. I use a timer for projects. I stop working when the timer goes off. I make sure that I do a little bit on each project each week so that the needle is moving forward. When you wait to do something that has nothing to do with another thing you end up postponing that something until it’s too late. When you put deadlines on your tasks you realize how little time some things take. But, when you give them more time they take more time. I also make sure that before I scroll on IG or any other socials before I “consume” I create. So, I do the things that propel my business forward first. Grab your to-do’s and give time limits on projects. And, use a timer like this one to hold you accountable.
  2. Delegate: I know you think you can’t afford a VA, assistant, someone to do your grocery shopping or clean your house or studio but I promise you that hiring people to do the things that don’t bring you joy or don’t bring you money is essential to have more time and in your business time is money! I create all my content, write all my words on blogs, social media, YouTube, newsletters and more. But, I don’t edit my videos, schedule my newsletters or clean my house. The 3 hours my housekeeper spends each week between my house and studio costs me a session and a bit. It’s sooo worth giving her that money so that I can free up 1.75 hours where I can be doing work that brings in money. What tasks could you outsource?
  3. Recognize your complaints, frustrations, and fears. Call them out! What would happen if you got rid of your complaints? What could you get done if you didn’t spend time repeating your frustrations? What could happen if you weren’t in fear of ___? The time we waste on repeated complaints, talking in circles about frustrations or not doing the thing because we are afraid of what could happen is time that could be marketing your business, enjoying your life or doing something that you love. Take stock this week of the time you waste overthinking, talking yourself out of doing something, complaining or blaming. Make a note when you get in your own way and acknowledge when you are procrastinating by scrolling on social or sitting in imposter syndrome and thinking everyone else is doing it better than you. Then, take the next first step and see what happens. Take messy action!

Tip #4 will be released in my newsletter this week. Are you on the list

I want you to have the business and life you want. Because you can have it. In fact, when you go through the obstacles in your business (not around) you get to help more people! Isn’t that why you started teaching in the first place? Which of these tips will you try this week? Post in the comments below. And, tag me with your wins!

xx~LL

PS If these tips resonate with you and you’re tired of not moving the needle forward in your business then check out my online coaching group AGENCY. It’s the most supportive community of teachers from around the world who are taking action and creating incredible lives for themselves.

Are You Making One of These Mistakes? It is Costing You Money

In a day when it’s easy to compare your “work in progress” to someone else’s curated posts, it’s easy to think that you should be doing what the other teachers and studios are doing. But, if you are making one of these choices below you are most likely giving money away.

  1. Using other studios rates to set yours: Do you know if they are being profitable? When was the last time they raised their rates? There is an equation for creating your average hourly rate and it’s much more strategic and puts you more in control of your business and how much you will make.
  2. Offering too many options: It’s easy to think that you need to have classes because everyone has classes or that you need to have memberships because a lot of people have memberships. But, the truth is you need to have options that make you excited to talk about them and only a couple pricing options to make it easier for clients to make a decision. Donald Miller, an expert marketer says “you confuse you lose.”
  3. Pricing out services or workshops then seeing how much money you make. Start out with what you want to make and then figure out how many people you need to make that amount. Does it sound do-able? If not then what would? Much easier to know that all you need is 15 people to make your goal rather than blindly selling and hoping you make money.
  4. Not saying “No” enough. Scarcity is ok! It’s good to be in demand. And, it’s even healthier to put yourself and when you work the best first.
  5. Putting your marketing efforts off in exchange for other admin. Find time in each workday to “propel your business forward.” The admin will always be there.
  6. Creating one or two posts about your classes or workshops and thinking that is marketing. Social media is an extension of your business but it’s not going to replace the in-person and referral efforts you can make in your community.

If you are doing any of these and want to find a way to change that contact me here. Or, join my online community where asking questions, getting advice and support is happening 24/7. Tired of making guesses to build your business? You’ll love this space.

xx~LL

Our Best Pilates Business Blogs

Whether you’re looking into how to set up a social media plan for your Pilates business, get new clients, raise your rates or find the right Pilates school for yourself here is a round-up of our most-read Pilates business blogs. We’ve got over 300 blogs to read now but here are the best of the best voted on by our readers.

 

#1 How to Keep Clients Coming Back: Great read for client retention. And you want to know about this before you lose a client because it’s easier to keep them then to get a new one.

#2 My Top 3 Mistakes and What They Taught Me: Learn from the mistakes that taught me the most and why I never make them again.

#3 Top 10 Steps for Owning a Studio: Even if you are just getting started having this information in your mind is helpful.

#4 How to Become an Instructor: Send this one to a friend if you already are one!

#5 Should You Own or Rent: a question you should ask yourself if you’re really busy or if you live in a state that is changing their laws you may wonder should I own or be employed?

#6 How Often Do You Think About the Pebbles in Your Business?: Read this if you need more time or have goals you want to hit. It’s all about time management.

#7 Do You Need Social Media?: Some tips for those of you using social media.

Do you enjoy these round ups? If so, comment below with topics you wished all the blogs were “rounded up” for.

xx~LL

PS what’s blog above did you click on first?

Tips to Owning Your Worth and Overcoming Objections

It doesn’t take long as a Pilates Instructor, Fitness Trainer or any other service provider to here the objections to their offer. In all honesty, if you are not hearing objections to your services then you are not charging enough or you’re probably not setting boundaries in your schedule. Objections to what we offer are going to happen. Learning how to overcome or get ahead of them is key. And, all of that comes down to you owning who you are, what you do and how much you are worthy!

In a recent workshop, I was co-leading one of you readers mentioned that your biggest fear in presenting is not feeling worthy. Man, that hit me in my heart. I so get that feeling. It’s pretty common to think “there are others who are better at this than I am…” or insert some other form of imposter syndrome here. But, the truth is this, you are the only person who can teach what you teach, the way you teach it to the people that hear you. And so, even if you can find a way to convince me that someone else is better suited to teach on that topic I am still going to say You should be doing it! If it’s your passion and it helps people you gotta do it.

And, here’s the thing guys, whether you want to present or just fill your schedule or classes if you don’t feel worthy you won’t be able to overcome objections. I don’t care how inexpensive you are or how many time slots you can offer it won’t work. You have to know your worth. You have to own your worth. And when you do, objections will just bounce right off of you.

1) Do not think about your wallet when setting prices.
2) Remember you are not selling Pilates (barre, personal training etc) you are showing them how you are the guide for them. That they can trust you. And, the money is just an energy exchange. They pay you for the energy you are going to give back to them.
3) Be in Demand. Do not ask them when they want to come in. You tell them. If they can schedule you anytime you won’t get in the schedule at all.
4) Fish in the right pond. If you are hearing you are too expensive all the time then where are you advertising? Where are you throwing your bait in? Switch your ponds.
5) No more discounts on your services. When you discount your time you tell people that your time is not worth the original price. Find ways to add value and keep your prices up.
6) Look for evidence of what you believe to be true. If you think you’re not worthy you will only see evidence proving that. If you think you are you will see the evidence proving you are.
7) Work backward! Whether you’re trying to figure out prices or your goals, to-do’s for tomorrow. You need to see the big picture and work backward.
8) Give yourself validation first. Seeking validation from outside yourself is risky. You never know what people are going to say. Know why you rock, own that and tell yourself it everyday.
9) Know who the 5 people whose opinions of you matter, tell them and anyone else you have to let their words slide right on by.
10) Fire clients who do not treat you right. If you’ve set boundaries, had those tough conversations and still they want to complain about your availability, price or time then find them another option that doesn’t include you. It’s ok, you will replace that income with a client who uplifts you!

My friend, objections are real. They can sting and they can get your guessing if you’re in the right place. But, remember the 4 agreements: Do the best you can, be true to your word, make no assumptions and don’t take things personally. If they are the right client for you then you can’t say the wrong thing to them. And, you’ll never say the right things to the wrong people.

Write down whose opinion of you matters and tell them
Look in the mirror and tell yourself you are awesome, you are worthy and you can do hard things.

xx~LL
PS if you need to talk more about this then lets set up a call or check out my online coaching group- AGENCY where you submerge yourself in a community that uplifts and helps you see how worthy you are.

10 of My Fav Resources for Growing Your Business

Here are my favorite books, podcasts, humans and more for feeling awesome, rocking your goals and making money doing what you love-teaching Pilates

  1. The 4 Agreements– book: If you practice these you will waste less time and feel better about almost anything.
  2. StoryBrand-book: If you don’t know it now you do!
  3. Chris Harder’s For the Love of Money-Podcast: He’ll be my guest in November for my online coaching group members!
  4. Don’t Keep Your Day Job- Podcast
  5. Time Cube: To move the needle forward you have to set a timer for tasks and when it goes off move on. You will get more done than you think.
  6. Do Less-Kate Northup-Book: “I never regretted making time for a workout or having sex with my husband.” I heard about her first on this podcast.
  7. Get Shit Done-scheduler: it’s the best!
  8. Carbon38– leggings: If you wear leggings all the time you might as well have fun! Use my code Lesleylogan25
  9. Food Delivery: seriously, time saver! I use KleanLa but you can find one local to you.  The best investment I have ever made. It freed up my decisions.
  10. IFTTT.com: connect things to make your life easier!

I can go on and on but start with this and let me know in the comments below what you liked and what you wish you had a resource for!

xx~LL

PS in my online coaching group AGENCY I bring in amazing resources like some of these podcasters live for the webinars. See if AGENCY is a resource you need here.