3 Tips to Get People to Read Your Newsletters and Blogs

You know you that you have to write blog posts, write newsletters and have a presence on social media to help market your Pilates business. But, it can feel like all your efforts on falling on deaf ears when you post or hit send and literally hear crickets. Or, worse, when you hear people say they didn’t know you offered something you just announced in a newsletter. Ugh so annoying.  You know, when you email about a rate increase and then a client swears you never told them. So, why does this happen? How come when you post on social, publish a blog or send a newsletter you aren’t getting through to your clients? Simple, you’re not speaking to them.

I know, you are writing words on a paper. You took hours out of your week, read and re-read every post and yet nothing. Nada. No response. You wonder if it was the algorithm on Facebook or the time you sent on MailChimp or Constant Contact. But, algorithms and perfect timing are not the biggest culprits. Nope, the biggest reason people are not reacting to your words is that you are not writing to them. You’re writing to a general, average person. No to you client Cindy who wants results but doesn’t come consistently. You’re writing to a group of people you can’t describe because it’s just a random group, not Bob who needs more flexibility but hasn’t started his Pilates practice yet. You’re writing words but they are not speaking to anyone because you’re trying to speak to everyone.

If you want people to feel like you are telling them something then try these three tips out on your next piece:

  1. Post on the social channels they are using! I often see lots of teachers sharing info about their classes but in forums that are not where their client or future clients hang out. Or, I see tons of tweets about class schedule changes but the classes are for a demographic that isn’t using Twitter. You don’t need to be on every social platform. Do the research and be on the channels and forums your clients and future clients are spending time in.
  2. Know what your clients do when they are not doing Pilates. These special interests will help you talk to them in your posts. For example, let’s say your clients love to surf. Share news about surfers who have raved about Pilates. Write blog posts about how Pilates helps surfers. Create tips for doing Pilates for surfers. Then when surfers are searching for ways to better their surfing your posts will come up!
  3. What are their pain points. I know you know the benefits of Pilates. And, you have them on your website. But, how do these benefits solve your clients and future clients problems? Write down your clients pain points, their problems and then how does Pilates with you help them. When you write, blog or post keep these pain points in mind. People will do anything to solve their problems. Make it easy, tell them about their pain point and how you help them. They’re going to listen so fast!

These are just three simple tips you can start with today. And, I truly hope you do. One of my favorite authors Daniel Pink said on a podcast that if you have a service or product that can help solve someone’s problems you have a moral obligation to tell them. But, most of us think we said it once and it didn’t work, no one listened or no one cared. Wrong! They didn’t hear you. You were talking to general.

You have to talk directly to your ideal client. And, it’s going to take these three tips and getting really clear on who your client is. Who is your client avatar?

If you’re ready to define this avatar, if you’re ready to finally be heard, if you’re ready to get your magic out there then you should join me on my next webinar.

Not ready yet? No worries! Start with these three tips and see how even these small steps will create big change in your business.

Share your gifts my friends. Your clients are ready and waiting.

xx~LL

How to Fix the Problems in Your Pilates Business

If you are looking at your week ahead and about to have a freak out about how o earth you’re going to get it all done you are so not alone! As Pilates instructors and studio owners, wives, husbands, partners, human beings there is a ton to do. You’ve got your clients, all the tasks that go along with that and you’ve got your life and all that happens in that. And, oh, that tiny thing like making money and propelling your business forward. How on earth can you do it all without freaking out?

  1. Know what your problems are and ask yourself why that problem exists.
  2. Create a plan of action that addresses this problem
  3. Hold yourself as accountable as you hold your clients
  4. Hold your clients accountable to the policies you told them about when they started
  5. Worry about what you can do and let others worry about the rest.

See, it’s so easy! F

Ha! Wouldn’t that be awful if I ended the blog there? “Here are you 5 tips for a week where you get it all done. Ok, GO!”

Look my fellow fitness pro you have a freaking ton going on. But, the first part of getting your business running the way you want it is to know what the problems are and why you have them.

Problem: You’re not making enough money

Why aren’t you making enough money?

-You are not teaching enough

-you are not charging your worth

-you’re not charging for late cancels

Fix: Set a goal that helps fix the problem. If you are not teaching enough but you are charging enough and holding others accountable then we got to get you known! We have to get your website working for you! We have to get your more clients.

If you are not charging enough we need to figure out how much you need to make, how many hours you want to work and find an average rate that will take all those sessions to add up to what you are desiring to make this year. I do this a lot when I coach others and in my AGENCY group.

If you are not holding people accountable to your policies then this is the week you remind people of what those are and you stick to them! Not only will you feel more respected but people will value their sessions with you more too!

See how these 5 steps help you solve your problems? What problem do you feel you have? Why is that problem occurring? What steps can you take this week to fix that problem and help you grow your business?

If you’re not sure then please contact me here. Let’s figure out a plan together that is possible. There are enough clients to go around and your tribe is awaiting your arrival.

xx~LL

3 Reasons You Are Not Teaching Your Ideal Client

It’s another week and you’re still teaching the same clients. You love them but you wish that you were teaching more athletes, more privates, more classes or just more inspiring Or, maybe you’re not teaching any session and you’re freaking out! How are you going to pay the bills? Was teaching a good idea? How come that teachers schedule is full? Whether or not your schedule is full or not has little to do with feeling fulfilled. You yearn to be teaching a particular group of clients and you feel like you’re ready and waiting but where are they? Why don’t they realize that you’re THE TEACHER for them?

#1 They don’t know you! I know, how is that possible? You’re posting away on the social channels, you’re going studio to studio teaching or trying to teach and you’re telling all your friends how much you love what you do. Why then does nobody, or at least the body’s that you are the best teacher for unaware of your magic? Simple, you haven’t told them. Sure, you told your friends and the platforms but you haven’t told the people who know your people. You haven’t blogged so the search engines can’t tell people who you are. You haven’t gotten out to the communities where your client is. And, if you have then you haven’t been clear about who you are what you do and why you rock at it!

#2 You’re not clear on who you want to teach. As much as you want everyone to love you and what you do it’s not possible. And, I know it’s scary to niche down or turn people away but it’s better to only teach the clients you are right for. Because they will refer you more people like them! Say yes to the wrong clients and either they won’t sign up with you or they will and they’ll refer more people like them. And, sure, you’ll be busy but busy with peeps who drain you and make you wonder if teaching is right for you. Can you change your mind? Sure, will everyone in your schedule fit 100% into your box…nope. But, the clearer you are the more people who will hear your awesomeness and over time the more people who will light your fire and challenge your teachings.

#3 You’re not clear on why you rock. Maybe you don’t think you rock? Or, maybe you’re afraid to shout from the rooftops that you are really good at something. Perhaps you think people won’t need or like what you are the best at? And if your answer “LL, I’m brand spanking new how can I be the best at anything?” Well, my newbie, you do something great! Just ask those who you practiced teaching on why they kept coming back. They’ll tell you! And, take that feedback and run with it! Over time your other gifts will reveal themselves.

Did I call out your excuse? If I didn’t don’t worry, there can be endless reasons why you’re teaching your ideal client but don’t let all of them turn into excuses that you get to keep around. Let’s talk about what you are doing and what you can do be doing more.

I’ve heard there is no money in Pilates, Yoga, etc etc. WRONG! And, if you hear someone say that you send them to me. There is money in doing whatever it is you’ve been called to do. But, you gotta let people know! They are not mind readers. They’ve got a lot going on and they need you to shout loud and clear why you’re the person for them.

And an easy spot you can do this is your website! Do you have one? How’s it working for you? I’ve got a 1-hour webinar that will help you break down exactly what you need on your site (and what you don’t) coming up. Let’s make your website work for you! And, if you’re not sure to contact me here.

xx~LL 

How Often Do You Think about Pebbles in your Pilates Business?

“Who could love a pebble in their shoe?” One of the harshest lines ever said in a movie from the movie Ever After is what comes to my mind when I think about pebbles. But, what if Pebbles were what we should be thinking about in our Pilates business? What if theoretical pebbles were what would propel your business forward? Well, my Pilates instructors and Pilates studio owners I am here to share that you should be more concerned about making room for pebbles than you have been.

One of the questions I am often asked is “How do you do it all?” And, to be perfectly frank I don’t exactly know what “do it all” means. I do happen to do a lot of things. And, to the outsider, it may seem like I am some sort of magician or more special or lucky because I can “do it all.” But, while I would say I am quite unique as a human my ability to do it all has nothing to do with my uniqueness. It has everything to do with my time management.

There are many ways to manage your time. A lot are obvious and some are not so obvious. I’ll be going over a lot of those not so talked about ways specifically for Pilates and fitness pros in my next webinar. But, just in case you’re not ready to completely bite the bullet and tackle your time management techniques here is one tried and true way that will help you create more time growing your business and less time keeping your business and life status quo. If you’re ready to talk about growth aka pebbles read on!

Picture a mason jar. It’s empty and its lid is laying next to it. Also, next to the jar is three piles, rocks, sand, and pebbles. They will all fit in the jar if they go in the correct order. Put them in the wrong order and the lid won’t fit. So, what goes in first? Well, you need to know what they represent to figure it out.

The Rocks symbolize appointments. These are your sessions, your client’s sessions, meetings etc. These are the things that can only happen when they happen. I do excellent thinking at 4:30 am but not many clients want 4:30 am sessions. So, my rocks go in the schedule where only rocks can go- When I am teaching or taking sessions

The sand represents admin. You know the stuff you don’t want to do but you have to do. There is nothing creative or exciting about admin. This is the bills, the emails, the mail, the blah blah blah.

Pebbles are anything that propels your business forward. This can be the marketing, promotions or advertising you keep saying you’re going to do but then get too busy doing other stuff (ahem SAND) to get to it. It’s also the scary stuff. You don’t know the answer to kind of stuff. But, the stuff that gets you excited about what could be if it worked out!

So, what order should these piles go in the jar?

Grab a blank calendar.

Write in your rocks first. Then your Pebbles!!!!! Finally the Sand.

Yep, that is the order! You should be focusing on what propels your business forward before you deal with the humdrum of the admin.

Be honest, you can deal with bill pay while binging out on Netflix.

You can clean the studio while listening to your favorite podcast.

But, you can’t be creative on a newsletter while you’re watching your favorite TV show.

You can’t research ways to market your business while listening to a mystery thriller.

When you are working on the stuff that will uplevel you and your business it needs to be scheduled and that time should be protected.

When will you work on your pebbles this week?

xx~LL

PS if you need more help managing your time you’re not alone. This webinar is selling out! You can join me live or enjoy the replay for up to a week. Click here to join.

5 Things You Need to Do to Make the Leap in Your Business

Can you make a living teaching Pilates? Is teaching Pilates a career you can have long-term? Can you make a living teaching at one location? Should I teach at this studio or that studio? Can I open my own studio someday? These questions are just a handful of the ones I have received this month. New teachers, veteran teachers and soon-to-be teachers reaching out to get advice on going from where they are now to where they want to go. How does one make the leap?

These questions touch my soul actually because at the heart of these questions is “is my dream possible?” And, because I know people believe that goals and dreams are possible. If they are asking this question it’s because they probably wonder if it is possible for them. Which means they are wondering if they are enough.

Here’s the thing about your Pilates business wishes, goals and dreams…they are all possible. But, they require you to do a few things. And, unfortunately these things are not easy.

  1. You have to be clear on what you want for the future
  2. You have to be purposeful and strategic in your trainings and education
  3. You will have to learn to say ‘No’ more often than you think
  4. You will have to take educated risks
  5. You need to build a bridge

That last one is one that I think is important to focus on. Many goals coaches talk about ‘taking a leap.’ They ask “what would you do if you knew you couldn’t fail?” I prefer Brene Brown’s version of this question “What do you have to do even if you fail?” It’s a recipe for anxiety if you only do things that you couldn’t fail at. Or, not doing things because there is a risk it could not work out.

If you have a dream, a goal, you feel a calling you owe it to yourself it try it out. See what happens. Now, I am not saying go get a loan and open your dream studio right out of the gate. But, that you have to take steps towards that goal. Try things on for size see how it feels. Everything is good feedback.

Maybe you want to open a studio someday go manage one. See what you love about it and what you don’t so you can manage your studio differently. Or, if you realize I want my own space but I don’t want to manage anyone! Then your studio dream can still happen it justs means you need a space that only you need to be in.

If you’ve got goals go try them on! Clarity comes from action. Thinking about it a lot and not taking any leaps is draining. And creates a frenetic energy.

Also, by trying on your goals, giving them a go on a smaller scale you are in fact building a bridge from where you are now to where you want to go. With a bridge, no net to catch you is needed. You can walk right across it.

If you are sitting there reading this and feeling like you are wrestling with several options or choices and you don’t know what to choose or what to do then it’s time to talk. I’ve got two options for you. My free webinar on December 16th –How to Make the Leap‘ or a one-on-one coaching call. It’s never too late to build your bridge. But, why wait any longer than you need to?

xx~LL

3 Reasons You Need to Be Writing Newsletters

Perhaps you have heard email is dead. But, do you really believe that? I mean, how many mornings is your email the first thing you look at? It’s ok. Statistically speaking most people check their email before they even get out of bed! Which means, they are interested in what’s in their inbox. And, they are not opening it to see what spam they got. Nope, they are looking to see what they need to know! What should they be buying, sharing or doing? And, if you’re sitting there wishing your clients came in more often, scheduled more regularly and thought about their Pilates practice as much as you do then you need to be in their mind’s eye as much as Amazon and their other email subscriptions.

Still not sure you need to be writing newsletters? Here are 3 (and trust me I could have gone on for an hour writing up other reasons) reasons why you need to be writing newsletters for your business:

  1. Email marketing is 40% more effective than Facebook and Instagram ads– With email you get to share more information, tell a longer story, engage in conversation and connect with your community. You have more control over who sees your message and you can reach out to them as often as you want. Because people gave you permission to send them email it means they want to hear from you. So, when they get an email from you they open it. On social media, you have less control over who sees it and who scrolls right on by!
  2. For every $1 spent on email marketing, you receive $44 in return– statistically speaking those who spend time making a living through email marketing earn a $43 return on every $1 they spend to market! That’s insanely awesome! As a Pilates teacher or studio owner your newsletter marketing will most likely be free to nominal in expenses depending on your list size. Which means your profits earned from reaching out to your list will be even better!
  3. Time efficient communication– you do not have the time or ability to have you or your team call, text or email every client you have had, or who have inquired about Pilates to get them the info they need. It’s not cost-effective to text every client about your vacation dates. And, worse, clients will slip through the cracks on those busy weeks! Sending regular communication to those past, current and potential clients not only allows you a touch point with your clients, but it also allows you the opportunity to share with them what they need to know!

If you are already sending newsletters and or building your list congrats! If you are not feeling they are effective, or, are wanting to start but don’t know what to write about or how often to send then my next webinar is for you! We’ll be spending one hour covering what to write about, how often to send, how to build your list and best tools to use. Snag your spot to watch live or receive the replay here.

xx~LL 

Busting Pilates Business Myths

Thoughts often become facts. Have you heard that before? What about, “don’t believe everything you think?” I think these two often used statements are incredibly important to remember when you are running your own Pilates business. It doesn’t matter if you are a Pilates Studio owner or a Pilates instructor. It is easy to slip and fall into traps and beliefs that will more than likely hold you back or keep you from trying out new things that could grow your business. What are some of the myths that I think need busting?

  1. The people here only want classes or only want privates: Last I checked no community got together and said: “let’s make sure all Pilates studios only offer us, classes/privates.” Clients want what will help them solve their problems. What is your future client’s problem? How do you solve that problem?
  2. We can’t raise our rates because everyone is looking for a deal: Please see my response to Myth #1 and then take a good look at yourself in the mirror and tell yourself you offer value to your clients and deserve to be paid your worth. People are not choosing your competitor based on their prices. They are not going to the studio down the street because it’s cheaper. That studio is giving them something that they are looking for. How can you be the answer to your ideal client’s problem? You solve their problem they will reconfigure their budget to get to you! Want to consider raising your rates? Check out the latest webinar here.
  3. There are so many Pilates studios here: Your competition is not going to kill your business. You not defining who you are, what you do and how you rock your clients’ worlds will. Too often we tell people what we think they should hear. We are not listening to what they need and showing them how we are the answer they have been looking for. That’s amazing that you won muscle competitions and have five certifications. I’m not discounting that. But, how do you help them? If you spend your time sharing with your community what you can do for them that is different than anyone else there can be ten studios on your block and you’ll still be successful!
  4. You have to stick to the Pilates “business model”: First, I actually have no idea what this means. But, I think it refers more to having a studio that has lots of teachers, runs classes, privates and has teachers rent. People work 6 days a week and do morning and evening shifts. I’ll admit I thought I couldn’t own a studio because I didn’t want to manage any more teachers or manage a schedule. Glad I didn’t believe in this myth. Because now I have a great walk up studio with everything I need and it’s all by myself. The truth is you can run your Pilates business any way you want that is legal. If you want to be a solo-preneur go for it! If you want to only have classes only have classes. If you want to have privates only do that. Your business will be more successful when you create a space that highlights your strengths and how you want to offer your gift. Will it be difficult? Yep, but copying the studios in your neighborhoods business model isn’t any easier!
  5. You have to work a certain schedule: If you truly want to do Pilates as a business for the long haul I absolutely need you to teach the times that are best for you! Sure, in the beginning, you may be teaching all of the place and random times trying to figure out who you are as a teacher and what times work best for you. But, once you’ve got a good idea of when you are at your best it’s time to get some boundaries and set an ideal schedule and focus on filling that. It’s imperative for self-care, consistent growth in your business and for you to feel like your business works for you instead of the other way around!

There are so many more myths to bust! If I didn’t talk about one you’re curious about post it below in the comments are email me here. Aside from great advances in technology, there are some amazing tools out there that allow you to create the Pilates business that meets your needs. So, what beliefs are you willing to let go of?

xx~LL 

Is It Time to Make a Leap in your Business?

One of the questions I often answer is how do I go from my current job to teaching Pilates full-time? Sometimes, it isn’t even in the form of a question. It’s more of a wish or dream. “One day I will be able to teach fulltime. I don’t know when yet.” But, “leaps” can be more than just going from your old job, the one that paid the bills to dream job- TeachingPilatess Full time. I have been talking with many teachers lately about if they should quit teaching a particular class or if they should say yes to teaching a class at a different location. And, it’s not just teachers who are in wonder of what to do. Where to go! Studio owners also have to make choices. You may be reading this wondering if you should cancel certain classes, add others, raise rates, hire more teachers, etc. How do you know when it is time to make the “leap.”

Well, I wish I could promise you this blog would be able to give you specific dates, times, benchmarks to hit before you leap. But, I cannot do that. Every single one of you is a unique teacher, owner or apprentice. You have your own history, your own goals and your own vision for what your life will look like.

But, what I can do is give you some questions to ask yourself when you are wondering which way to go or what choice to make:

  1. If it’s 1, 2, or 5+ years from now would you still be doing ____? If you are currently teaching a class at 6am. And, in a year or two years you want to only be teaching 9-1am and your choices are to take on another 6am class or lose the one you have it may be time to let go of that class instead of doubling down. Sometimes we need a little push to force us to get closer aligned with who we want to be and what we want to do. There are always choices. You get to make a choice. Each choice is like a door. You can continue to walk through the door you know even though it leads you towards something that doesn’t rock your soul or pay the bills. Or, you can choose the door that more closely aligns with where you hope to be in the future. It won’t be easy but a year from now you’ll be closer to where you want to be.
  2. Filter through your vision. Have a 30k foot view of your life. Be super clear on this. If you are it won’t change all that much over time. Be firm in your goals/vision. But, be flexible in how you get there. Sometimes we are so firm in our vision that we are too firm in the path. We hire the wrong teachers, say yes to the wrong clients and take ourselves further from the actual vision. As you meet teacher you are considering to hire, interview for studios you are thinking of working for or meeting potential clients. If you filter the choice through your vision and it aligns go for it. If it doesn’t align be confident in saying ‘no.’
  3. Never discount yourself. If you discount yourself, try to compete with the discounted rates of the competition you will eventually be discounted. And, worse you may not be able to leave your other job, other locations or for the studio owners you may not be able to expand or stay open! Honor your value, charge your worth, raise your rates if you need to and feel confident in the awesomeness you are. The benefits of working with you are only felt when the energy exhange (rate for the session) is aligned with your worth. Otherwise, the client discounts your value and you eventually resent teaching for less than you should. Or worse, you can’t afford to teach and we lose and awesome teacher!

There are so many other tips I could give you to help you decide if it is time to leap. But, one more I will leave you with is that it doesn’t always need to be a leap or a free fall. It can be a bridge that you build. Create a pathway for you to go from where you are now to where you want to go. If you want to be teaching full-time book out the hours you can now and overtime pull back on your other gig. Have a clear idea of when you’ll have enough runway to leave the gig to teaching full time. If you want to be hiring teachers for your studio be clear on your studio vision and goals. Create the bridge by having set expectations, benefits, policies and procedures in place before you begin to interview. Show the “bridge” the studio goals to future teachers and see if they feel its a bridge they can cross.

As the holiday come upon us and the beginning whispers of “new years resolutions” begin it’s a good time to get clear on your big vision and evaluate what you’re currently saying yes to. Maybe it is time to leap!

If you want to get clearer on this contact me here. Think you need to raise your rates? Join me here!

xx~LL

3 Tips on How You Can Make Money Teaching Pilates

Can you make the money you want to make teaching Pilates? Absolutely! Is it easy? Is anything in life easy? The likelihood you will be “successful” as a Pilates instructor or studio owner truly depends on how much you think it is possible. I know that’s a bit woo woo but it’s true. Because if you believe it is possible to make the money you want to make teaching Pilates you will be able to think about the different ways you can.

Before we can talk about how much you should be charging or ways to make money teaching Pilates we have to make sure you know how much money you want/need to make. And, if it’s possible to do that by teaching alone.

Take the amount of money you want to make divide it by the number of weeks a year you can work and then divide that amount by the average dollar amount of your sessions. The answer is the number of hours you need to teach each week. If the answer is too high we will need to come up with some additional offerings. And, for that let’s chat here. If it’s about the same as you are currently teaching but you are not making the money you desire then it may be time to raise your rates.

  1. Are you charging what you are worth? It’s easy to go with what the market in your area is charging. If you go on all the Pilates sites in your community and see everyone is charging $80/private you may be inclined to charge the same. But, you could be losing money. Clients do not choose a teacher based on price. They choose a teacher based on how they make them feel, the results they get and the quality of service.
  2. Are you teaching on the right days? Often Pilates teachers think they need to teach 6 days a week and most take Sundays off. But, is that ideal for your community? Do you have a demand for a day you are not teaching and almost no clients on a day you do teach? Maybe a shift in your schedule is needed?
  3. Host a community event or client workshop! Many teachers think workshops are just for teachers. But, the yoga world has been quite successful hosting workshops for their yogis! If you have a large class based business holding regular workshops for Pilates clients can be a great way to make more money doing more of what you love-teaching Pilates! And, it also gets the community together. You can also have wellness days or day “retreats” where other wellness professionals can come in and show off what they rock at and between your clients and their clients you can have a fun event that includes everything your clients would love.

This is just three easy things to think about for your Pilates business. There are plenty more and some that would be ideal only for a studio and others for an individual teacher. It really depends on what your goals are for your teaching business.

If you don’t know what those are then before you start tweaking your offerings take a moment to get a 30 thousand foot view of your teaching business. From there you can work backward. If you don’t want to teach classes but you work on promoting classes it will drain your inspiration and your energy. If you want to be teaching classes but built a private based business the same is true. So, get your goals out, then make adjustments based on your goals.

I know it’s tempting to do what looks successful in the Pilates market in your community. In Los Angeles, I see a lot of studios with the same deal $199/month for unlimited Pilates classes. If I were to have thought about that when I opened my studio I never would have opened my doors. I kept my Pilates business vision in mind and it has been good to me ever since.

What’s your vision for your Pilates business? Share in the comments below!

If raising your rates is necessary (side note if it has been more than a year then it probably is) then join me for my next webinar on raising your rates here.

xx~LL 

 

 

Why Followers Don’t Matter When it Comes to Your Business

Do you need to have thousands of followers for your Pilates or Fitness studio business? You post, curate, spend hours thinking about what to write and what hashtags to use. You see that other “famous” fitness influencers have thousands if not tens of thousands of followers and hundreds of likes almost instantly. How? You are doing all the things to show up on Facebook, Instagram and maybe even Youtube. And, yet, your classes and schedule are not filling up as quickly as you need. And just when you get the hang of things the algorithms change.

Oh the algorithms! They change all the time! I spend a good amount of time following the people whose niche’s are Facebook, Instagram, Youtube etc. They go around the world giving speeches on the best practices for each platform and even they have no idea how the algorithms work. But, while you need to have a presence on social media the emphasis on followers and likes is not only misguided it can take you down a rabbit hole in your business. And, worse, the pressure to be some sort of influencer on social media is causing anxiety, depression and deepening the feelings of not being “enough.”

Here’s the things about social media that I have definitely said before in a webinar. It’s pretty much here to stay. At least for the foreseeable future. So, yes, you need to be part of it. But, you don’t need to be IT. You also don’t need to have tens of thousands of followers. Especially if you are a one-human-show or a brick and mortar. You just need to be KNOWN in your community.

Being infamous is not the same thing as being KNOWN

Having thousands of followers who don’t take your classes, don’t engage with your product and don’t live in a vicinity that could partake in your greatness doesn’t help you out in the day-to-day. Sure, it can feel awesome for a moment if a post gets a lot of engagement. But, are those likes and comments putting $$$ in your bank account. My guess is probably not.

So, you end up tired and emotionally drained and you have even less time to put into your self-care and your business.

Being KNOWN is so much easier than getting followers. You don’t have control over how Facebook or IG share your content. You may post the most amazing thing at 3 pm but every one of your followers was working and by the time they get off work that beautifully curated post is hours old and dead in the water.

And, sure you could do all the research on when to post and where to post. But, what if you spent that time finding out where your ideal client is?

What if you spent that time collaborating with fellow businesses in your community whose clients align with what you have to offer?

What if you spent that time promoting who you are and what you do with those who have access to your ideal client?

And, then, you can post the highlights of how you rock at teaching Pilates to those people!

I fully believe that your social platform should be a way for people to see that you walk your talk, that you are the teacher or not the teacher for them.

Do you see how that is different from having lots of followers or likes?

If you are ready to ditch the rat race of Social Media then check out how to become KNOWN in person with me in Milwaukee on December 9th, or take my online course here. Or, if you need some one-on-one attention you can contact me here.

How ever you slice it, this week, take some time to be in your community in real life.

xx~LL 

3 Reasons Why You Have to Say No to Grow Your Pilates Business

Have you ever said ‘yes’ to a client when you knew you should have said ‘no?’  Whether you are a Pilates teacher or Studio Owner having clients on your schedule and in your classes equals money. And, when you say ‘no’ to a clients session request it can feel like you are saying ‘no’ to money. But, what if I told you that if you want to grow your business beyond its current state you have to say ‘no‘ a whole lot more than you think.

  1. Self- Care: You cannot sustain teaching all different hours of a day, different times and days each week or working hours that are not ideal for you. At the beginning of your teaching career, it’s so easy to be excited, to want to grow your business you say ‘yes’ as often as you can. But, if you truly want to grow your teaching business into something that works for you and allows you to continue to have a life, a consistent self-practice and a schedule that inspires you each week you have to say ‘no’ to clients and session slots that do not serve you.
  2. Ideal Client Referrals: If you say ‘yes’ to clients that are not ideal for you, are not in your niche even if you can teach them they are going to have friends or acquaintances that are like them. So, their referral pot will be more clients like them. Which means instead of growing your business with your ideal client you take a different path.
  3. Better Results for Clients: If you are not available anytime your clients want to change their sessions they will protect their Pilates practice times more, be more consistent and truly reap the benefits of working with you. They will also respect your teaching as a business, honor you and your policies. It will make it easier for you to get paid your worth and on time. Also, they will be more consistent in coming which means you can better plan your income.

These are just a few reasons why you have to learn how to say ‘no’. But, how do you do it? How do you say ‘no’ without losing your ideal clients? How do you know when to say no? All this and more in my next webinar. You can join me here. Or, let’s set up a call to help you define who you are for, what you have to offer and how to get that information out to your ideal client!

xx~LL 

Ongoing Pilates Training for Instructors

Recently I saw a question by a very brand new instructor who was struggling to find continuing education to further her Pilates teacher training. And, it wasn’t the first time I come across this concern. In fact, I remember when I first became a Pilates instructor I knew I had a lot more to learn. I was hungry to learn it too. And, at the time searching for continuing education was not as easy as it is today. But, still, as lucky as we are to have so many ways to find out about continuing education it still is hard to know which workshops to choose! And, when to keep take a workshop or practice what you already know.

I actually, do wish there could be a one-stop hub for all continuing education for Pilates instructors. Wouldn’t that be amazing!? So, if in my list below I missed a really good hot spot of info please let me know in the comments and I will happily add it. But, before I go into the list of where to go for continuing education here are a few tips in helping you choose which workshops to sign up for:

  1. Choose workshops that relate to clients you currently have. If you only teach men signing up for a pre/postnatal workshop while informative won’t help you deepen the practice of your existing client base.
  2. Find workshops that sound interesting to you or will help your personal practice. If you are inspired you’ll continue to inspire your clients
  3. If you have the equipment at your ready or you are thinking of ordering a particular piece of equipment take the training and make sure you really want it before investing.
  4. Sessions go a long way! You can learn a lot by taking Pilates sessions from an instructor who has been teaching longer than you. I know for me I have had many eye-opening, a-ha moments in a session!
  5. If a teacher inspires you try to take consistent sessions with them. Or, if that’s not possible find out where they have workshops. You may have to travel to them. How fun!

Ok, here are some ideas and places you can continue to learn more about this amazing method we get to teach!

  1. Pilates Method Alliance posts workshops that offer CEC’s
  2. Pilates Anytime has online workshops. While not the same as being in person it does allow you to learn from so many teachers and then if you find one that really speaks to you look at their upcoming workshops!
  3. Pilates On Tour: Balanced Body hosts some amazing conferences all over the world!
  4. Social Media: While I am not a massive fan of sending anyone to forums to search for workshops because it can be like searching for a needle in a haystack or opposite being inundated with options. There are some forums that are only for posting workshops like Unpoliced Pilates Education and Training while others have specific rules about posting. But, you may find a forum that is for teachers in your region and that might yield some local workshops. You can also check out your favorite teachers on Instagram. If you are following the teachers that light your fire and challenge your thinking and teaching you will see lots of what they have to offer. Or use IG to find a teacher and then get on their mailing list! This way you are not at the mercy of the algorithms
  5. Do a google search. But, please do your research. Ask questions. Make sure the workshop is going to cover something you need.

There are so many other ways I find workshops! So, if you want more ideas contact me here or comment below. I do recommend getting out of your local space from time to time so that you are not waiting for a workshop to come to town. Seek out the knowledge you desire! Or, hire it in your space! Lots of teachers will travel their workshops. I know I do! So, if you are tired of waiting for a workshop to come around your way call that teacher and see how you can host.

There is so much to learn about the Pilates method. And, honestly, we can’t really know everything there is to know. But, we can know a lot more than we get in our first training. Never stop learning my friends and you will always be inspired.

What is the next workshop you are going to?

xx~LL

PS side note: please remember my tips for choosing a workshop. It is easy to get on a workshop kick and go to every single workshop that you hear of. But, sometimes that means not having the time to absorb or try out the lessons you learned from the last one. Just like you do quality of reps and not a quantity of reps in Pilates keep that in your mind’s eye for taking workshops.