Pilates for the future, now more than ever, is the perfect time to think about adding kids to your client base. Most kids are not receiving the daily recommended physical activity. Some studies suggest that less than 3% of kids are engaged in the daily recommended activity.
Collaboration is key. You’ve heard that. And yet, you think its easier if you just do it on your own. And maybe you could do it on your own for a little bit but now you’re aware that you can only go so far on your own. I mean, picture a canoe and then picture a cruise ship. Those cruise ships can go around a continent! Would be pretty tough to do that on a one-man boat. In your business you can do a lot on your own, you can grow a lot on your own but eventually, you will hit a plateau. And especially during times like these we really are stronger together. So, what is a collaboration? Why should you collaborate? Who should Collaborate with and What/how does it work? Let’s dive in.
You’ve heard that you need to talk to your “Ideal Client Avatar” aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably have been trained well and can teach all types of people. And Pilates meets everyone where they are. But, that doesn’t mean you get to talk to everybody. In fact, you can’t. You literally cannot write a post on any social, a newsletter, blog, or journal and talk to everyone and get attention. Even big brand names like Coke, Pepsi, or think of any big brand talk specifically to one person. Why? Because people need to feel like you see them, you get them, you understand them. They need to know that no matter their pain, problem or goal you can help them specifically. So, does this mean you only get to have one ICA? How do they do it and still appeal to so many people?
Whether your studio has opened or not doesn’t mean you cannot be growing your business. Let me say that again, it does not matter if your physical studio space doors are open. You can still be growing your business right now. Four months into this pandemic I have seen more teachers and studios in all fitness modalities pivot, grow, change their offerings, raise their rates, and more. This can be you! And I know some of you are hanging your hat on your studio doors being able to open whether you have a brick and mortar or home studio. But, waiting until that moment happens will be fairly anti-climatic because what those who have opened can tell you is when you do get to “reopen” you’re looking at maybe 25% of your original client base. And, I know I don’t have to tell you that 25% is not enough. It’s not growth. So, how do you rebuild, get new clients, and more than survive this time?
Step Outside Your Comfort Zone Pilates for the future, now more than ever, is the perfect time to think about adding kids to your client base. Most kids are not receiving the daily recommended physical activity. Some studies suggest that less than 3% of kids are...
Collaboration is Key Collaboration is key. You've heard that. And yet, you think it's easier if you just do it on your own. And maybe you could do it on your own for a little bit but now you're aware that you can only go so far on your own. I mean, picture a canoe and...
Who is Your Ideal Client? You've heard that you need to talk to your "Ideal Client Avatar" aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably...
How to Survive Whether your studio has opened or not doesn't mean you cannot be growing your business. Let me say that again, it does not matter if your physical studio space doors are open. You can still be growing your business right now. Four months into this...
How to price your services is a question that has been asked since the dawn of the service industry. And the going advice is “look at what other people are doing and then charge the same or a little less or a little more.” Most often people charge a little less. Which is the wrong thing to do because it’s a race to the bottom. Who can charge the least amount someone will always win. But, you’ll likely be the one who loses. And then, because of CV19 every fitness, Pilates and Yoga instructor had to go virtual. And thus the imposter syndrome pricing began. Enter discounts or free sessions virtually and burnout. So, what should you charge for your services that were in-person and are now virtual?
Like it or Loathe it online teaching is here in full force. Studios across the world are closed or in limited operation these days due to CV19 and if you’re in a position like me it’s indefinitely closed. And, now you’re faced with either going online or not teaching at all. Teaching is your gift, your outlet, your dream and for almost all of us our livelihood. So, how much do you charge when you go from in-person sessions to Zoom, Skype, etc sessions?
It’s been one week since my studio has been closed indefinitely but it’s been several years that I have been teaching virtually so except the lack of times my door opens my work week has felt slightly “normal.” But, that might not be the same for you. And, it’s ok to be freaking out, worried, scared, feel lost, depressed, and like the business, rug has been pulled out from under you. And, while virtual is an option, how do you make the switch? What does this mean price-wise? And, can you actually grow your business during this time? Let’s help you navigate what could be your “new normal.”
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