My Top 3 Mistakes and What They Taught Me

When I first started out as a Pilates teacher I made lots of mistakes. And, if you’re new, you will and should too! You will learn more from your mistakes then you will from the things that go the way you wanted. Especially in the beginning. Most mistakes you make in your business are great signs of things you need to work on. And rarely will derail your business. And, most mistakes are not as big a deal when you look back. However, I know that when you’re “int it” mistakes can feel like they are the worst thing that could ever happen. But, below are my top 3 mistakes that I made that I see a lot of Pilates teacher and studio owners make.

  1. Saying Yes to Every Client: When I first started out as a Pilates teacher I was also managing a high-end jewelry store in LA. I would teach Pilates 6 am, 7 am and 8 am and then race across town to open my store and work until 6:30 or 7:30 pm. And on many days I would go back across town to the studio to teach evening clients! I loved teaching and I was so excited that every new client I taught wanted at least two sessions a week that I kept saying yes. I didn’t even know I could say no! I was afraid also if I did that I would lose the client. But, in a short period of time, I found myself teaching 6 days a week and running my store 5 days a week. Which meant I didn’t have a single day off! You guys, this is not good! I know you may be reading this and be thinking “you need the money.” But, if you don’t own your schedule, get firm on your teaching times and protect your self-care time no one will! You’ll burn out faster than you think. And that would be sad because then the world would lose a great teacher.
  2. Not raising my rates sooner: I made up every excuse in the book to not raise my rates come year one. Then year two came around and my rent at both the studio and my house went up. The cost of gas was higher and I was at a point that I needed more continuing education. It was costing me money to do the exact same job. When I finally raised my rates sure a few people griped but they all stayed. If I had done it a year earlier that would have been more money in my pocket soon! I know you’re worried about this but I promise if you get on a schedule for raising your rates you will be grateful and your clients will expect it. You can learn more about how to do this on my course here.
  3. Teaching hours and clients that were not ideal for me: I know you think Pilates is for everyone so you can teach everyone. And, I am sure you can. But, the truth is we don’t all gel will everyone. There are clients out there who are best served by someone else. Not just personality-wise but time of day they prefer and personal goals or body needs. By saying “no” to clients that want times that you don’t thrive in you open up the opportunity to teach a client at a time you do! And, instead of being exhausted at the end of the day you will feel inspired, whelmed, content.

Honestly, I could go on and on about other mistakes I made. But these three at the beginning of my business all came back to bite me and caused me to have to make drastic changes in my business and life to allow me to not burn out!

You are the only person who can teach the way you teach.. You are the only person who can help the people that you help. So, get super clear on when you want to teach, who you want to teach and how often you will raise your rates and you’ll have a great foundation to grow your business on. Will you make mistakes? Yep, and me too! Sometimes I think the universe sends me clients that test my boundaries and makes sure I’m still putting my goals first.

Feeling like you’re stuck in one of these mistakes and don’t know how to get out? Check out my online group coaching called AGENCY. Members get to ask me and the other members for support and accountability so they can finally put their goals first.

xx~LL

How to Find Subs for Your Clients

One thing harder than finding clients to teach is finding subs to teach your clients when you travel! Whether you are an independent contractor or studio owner keeping your clients consistent when you leave town is key for client retention. And, for studio owners, having clients comfortable working with a sub is a great way to retain a client even if you lose a teacher. So, its a win-win for the client, teacher, and owner for clients sessions to run as usual each week. And, you will feel great going on vacation knowing that your clients are not just waiting around for you to get back. But, where do you find these subs? And, how can you set it up so you and your client can trust them?

  1. Are you an Independent Contractor or Employee? If you are not the studio owner then you want to know the answer to this question. If you are an employee check with your studio owners policies for subbing out your clients. If you are an independent contractor or a studio with independent contractors it’s important you check with the laws where you live. For me to sub my clients out when I travel I cannot pay the teacher out of the client’s package. The client and the teacher agree on the time and the client pays them directly.
  2. If you are at a studio try to partner up with other teachers in the studio. Your clients are used to seeing them in the studio and will feel comfortable with them. People don’t like change so having a teacher they can say they’ve at least said “hi” too then you’ll more likely to convince them to take a sub and not miss their sessions.
  3. Find subs who can keep the client at the same place and time. Again, people don’t like change so if the client has to go to another studio or come at a different time or day they are less likely to say yes to a sub. When clients miss their sessions they get out of the habit and then it’s easy for them to think Pilates doesn’t work for them.
  4. Go and take Pilates from other teachers! If you don’t have teachers in the space that you teach that you can turn to then go out and get in the Pilates community in your area. Take classes from other people and the ones you like ask them out for coffee. Or set up a time to talk and inquire if they are ok with subbing clients from time to time.
  5. Have client cards you can easily share with subs. Clients are more likely to take a sub if they know the teacher has their workout plans.
  6. Make sure the subs know your policies and procedures and adopt these rules. You don’t want a sub that isn’t going to charge a late cancel that you would charge. Create a expectations sheet for subs to review and even sign (contact me if you want help on this) and you may even want a contract between you and the sub as to how much they will get paid from each client and who their role is.
  7. Have the sub come and observe you teach. This way they feel comfortable taking on your clients while you travel.
  8. Don’t give up! It took me many years to get my clients to take a sub. Then, when my traveling picked up they finally gave in. Now they each have a sub they love more than another. It takes several times of suggesting a “guest teacher” to your clients to get them to say yes. But, don’t let that stop you.

If you have taken all the classes you can in your area and still haven’t found a sub you love then it’s time to get creative. How can you create a workout for your clients to do at home on your own while you or even they are away?

Which of these tips are you going to try before the next time you go away?

xx~LL

Tips For Going Live on Social

Connecting to your audience is key in marketing online these days. And, with millions more people following Instagram stories, and Facebook stories depending on your audience and goals it could be necessary for you. Going Live on Facebook, Instagram and other platforms is not new. But, lately, I have been receiving lots of questions about this topic. So, below find my go-to tips that will not only help you go Live but feel comfortable doing it.

Choose the Platform: There are many platforms you can use for going Live. It’s important that you pick the one (or ones) that your ideal client or audience is on. Use your analytics to show you who your followers are, ie. gender, age, location etc. The one that has more of your ideal client on it is the one I would do these lives on. If you love Tik Tok but your clients are above the age of 50 going you’d be shouting from the rooftops in a deserted city.

Announce it: I don’t often have time to pre-announce my lives but when I do I always have more viewers. So, even if you do it an hour or so before on your socials it would help you feel like you are actually talking to people.

Have a Topic in Mind: What do you want to go Live about? What do you want those watching to do after they go live? Nothing feels more awkward than going live, having just a couple live viewers and not feeling ready. Even if you just want to answer peoples questions have some questions in your mind you can answer so that you’re not just hanging out there.

Ask people to comment: Tell people what to do so that they stay engaged.
Giveaway the good stuff at the beginning: Like a blog, people want to know if it’s in it for them. So, tell them the “answer” at the beginning and then go into the what and how after.

Collaborate: Go live with another teacher or client! On many platforms, you can go live with other people from different locations. I love to call into people’s IG’s and answer questions from their audience.
Look at the dot: Yeah, the dot on your phone is the eyes of your viewer.

Smile more than you think!

Capture it correctly: If going Live on IG it’s a vertical video. If you go live on FB you can do both horizontal or vertical. But, if you plan on posting your live on Youtube you’ll want to film it horizontally.
Have fun! The first time you do it will be weird. Delete it if you don’t love it. And, then try again the next day. The more you do it the easier it gets. Think about teaching for the first time.

Do you need to go live? Nope, not at all. Again, it depends on your goals for your business and your audience. But, it is a fun way to engage with your audience and hopefully, your audience is a lot of people in your community.

Where do you like to go live? I’d love to hear your favorite platforms and what you like to talk about below.

If you want more support on choosing the right platform and what to talk about then contact me here. Let’s set up a game plan for you!

xx~LL

My Best Advice For New Pilates Instructors

Recently in an interview, online a viewer asked me one of my favorite questions “What is my advice for new Pilates Instructors?” I love this question because I wish more new instructors had support, tips, and tangible advice to start their teaching career with confidence.

  1. You won’t always know what your niche is from the start. So, be open to teaching all kinds of people, even special cases (ideally have a teacher you can go to for support or advice) so that you can learn even more and find where your voice is, what clients you are drawn to and what clients are drawn to you.
  2. It’s ok to say no. As much as I want you to get out there and teach as much as you can I want you to maintain a work schedule so that you don’t hit burn out.
  3. Talk to everyone about who you are and what you do! I find most new instructors have more clients from the get-go because they are so fired up. So take advantage of your newbie months!
  4. Yes, you need to learn more but you don’t need to take EVERY workshop that comes your way. Teach more bodies don’t just collect information.
  5. Read my book!
  6. Watch this masterclass course
  7. Don’t worry about being so new. Most clients won’t care how long you’ve been teaching. They care more about how you can help them!
  8. Get a website but don’t obsess about social media
  9. Talk to your CPA about being and LLC or Scorp as independent contractors are taxed higher.
  10. Maintain your Pilates practice!!! This will keep you learning and staying inspired.

I could go on and on and on! If you’ve got a question you can contact me here or comment below.  I’m excited for you!

xx~LL

How do you Stay inspired After a Long Day?

A common question I get is “how do you stay so inspired?” Sometimes that question breaks down to “how do you stay motivated and/or energized when you are teaching 7+ hours in a day? And, because it’s coming up a lot more lately I wanted to share some of my go-to tips for staying inspired, staying strong, maintaining my sanity and motivation.

  1. Know your Teaching schedule and protect it! This doesn’t mean you cannot break your own rules but it does require you to be aware of when you are doing that. I have a set teaching schedule when I am in my studio. And, that does mean saying no to people. And that does mean I am saying no to money. But, if I were to switch my schedule whichever way the clients schedule blows I couldn’t have a life nor could I maintain an admin schedule. If you don’t stay on top of your marketing and other admin it will pile up and drain you more than anything else. Get clear on your ideal schedule with my course.
  2. Create Before You Consume. I post all my marketing, do all my content creation before I scroll, open my inbox or check my social profile notifications. If you consume before you create there’s a good chance you’ll be left feeling pretty crummy before you go to post or you’ll have someone else words on your mind. And the problem with that is we make up stories about other people based their curated account. We think they are “killing it” based off posts, not any other evidence.
  3. Know your seasons. Meaning know how many hours in a row or time of day you are at your best. There are some mornings a week I cannot teach because I need to not feel rushed a couple of mornings a week. I can work more hours in a row on Sundays than I can on Mondays. I learned all this by trying out different combos. Paying attention to how I felt after and then molding my teaching schedule to reflect my more inspired hours. This will take longer than you think to figure out and then to implement. But shorter than you think if you do the work.
  4. Know who’s opinions of you matter. Don’t waste your time worrying about what people are saying about you if you wouldn’t ask advice about your business from them. Tell the people who’s opinions that matter to you that they do. It’ll make them feel good and reinforce who’s feedback you should be paying attention to.
  5. Remember that your business is supposed to work for you. Not the other way around.
  6. Get curious. I don’t talk every cue into clients. My teacher Jay Grimes said you cannot “talk Pilates into a body.” So, instead of boring myself all day repeating the same or similar cues I use equipment to teach them what I want and I get creative with what exercises I choose to teach them what I want them to know. It takes time to get comfortable doing this but you will be more inspired at the end of the day when you figure it out.

Look, teaching does require you to give a lot of energy out all day long. But, its important that when a client leaves you let their energy go with them. You have to find some things that you implement into your daily routine that protect and energize you. And, say no more often than you think.

I’d love to hear what energizes you or what changes you make to help you stay inspired at the end of the day in the comments below.

xx~LL

Ps here’s a video I did about Self Care for Pilates Anytime! Use LLOGAN to watch for free and enjoy 30 days if you are not yet a member.

200 No’s and Why You Should Talk to Strangers

My parents drilled in my head that I should never talk to strangers. But, once you’re not a young child no one tells you that talking to strangers is a good thing. Talking to people you don’t know can help you get directions, help you meet other people you need to know, help you grow your business, help you make friends and other relationships. I mean, could you imagine if you still only talked to those who you grew up with?  If you want to grow your business you need to talk to strangers. And, you need to hear ‘no’ a lot!

The other day Brad and I were sitting in one of my favorite cafes in Siem Reap Cambodia. Two ladies were next to us and about to pay their bill. They both pulled out their wallets and it was the same wallet style as Brads. To me, this wasn’t that big a deal. But, to Brad, it was so cool. So he grabbed his wallet and went up to them and started a conversation about wallets with 2 strangers. 

What came out of that conversation was a relationship with an NGO in Siem Reap that will rent our house for their volunteers. That conversation lead to a meeting which lead to some other conversations that allowed our goals to match up with their goals.

Could we have done this via email? Maybe, but highly unlikely. People want to know you, they want a relationship. It takes more than one email to create a working relationship. And this applies to your business too.

If you’re wanting new clients but you are waiting for referral or people to email you or call you then it’s going to be some time before you have a full schedule. But, if you share who you are, what you do and how you help people you will build your business so much quicker.

Will everyone you talk to say ‘yes?’ Nope, and that’s ok! In fact, ‘no’s’ are a good thing. They help you get better at knowing who you are for. They help you refine how you talk about what you do. And, they help you see who you are not for.

In my online group coaching community AGENCY, Brad and I were talking with a few members who need new clients but have only told about a dozen people in one month-is what they do. He shared how he would go for 200 no’s. That he would find ways, sort of like a game, to talk to people and direct the conversation to what he was selling at the time. And he would count the ’no’s’ because they all got him closer to the few ‘yes’s’ he needed.

See, most of us don’t need EVERY client we come across. We need a solid group of consistent clients. And, that comes from being picky and being clear on who you are for and how they should work with you.

So, how many people can you share what you do with this week? I’d love to hear about your ‘no’s’ and how you got to have a conversation with a stranger. Because chances are you don’t know your future client yet.

xx~LL

What Should You Be Blogging About

Since blogging is far from dead (it really is) you’re probably more worried about what to blog about than anything. Because of my blogs, I have thousands of hits on my site every month. And you can have that too. But, you have to be writing blogs that answer the questions your ideal client is asking the search engines. So, how do you figure that out and then what do you blog about? Well, luckily I’ve got a list of ideas below you can use!

Personal Blog Topic Ideas

  • 10 things most people don’t know about you/your studio/your teaching
  • How you prepare for ___
  • What’s in your Pilates bag
  • Five things/exercises you can’t live without
  • What you love about teaching, Pilates, your clients
  • How you became a teacher, studio owner
  • Behind the scenes
  • Your top 10 favorite things/exercises/props
  • Go to leggings, exercises, books etc

Your Product or Service Blog Topic Ideas

  • 10 reason to fall in love with—
  • How to pick the right product or service you offer
  • 10 things think about when starting Pilates
  • Spotlight your product/service
  • 5 ways your service helps ___
  • Faqs are great blogs!!!
  • Top 10 questions you get asked
  • What clients have said
  • What to look for in a teacher/studio/class
  • What it looks like to work with you
  • Client interview
  • why are people not hiring you

Put these on a doc and start brainstorming. The ones that you can’t stop writing about are the ones you should use and toss the rest or save them for another time. Pick a blog schedule you can keep up with and get to blogging. For more tips on how blogs get your clients check out my client journey course and blogging for your business.

xx~LL

How to Attract More People to Your Website

Most people do not use their website to its full capabilities. They tend to “set it and forget it.” But, a website is truly the 24/7 assistant you want, need and could be doing more for you if you set it up for that. Imagine people searching the internet for a question and your website comes up as the answer? And then, because of the work you put into your site they go on a journey that leads them to schedule a session! Doesn’t that sound amazing?

Here’s How You Do This:

1) You have to have a website. If you don’t watch this course before you spend a dollar or your time building one.

2) Every client needs to be courted. Think about the beginning of a dating relationship. You don’t get married after you become aware of someone right? My course on the client journey breaks down how to take a person from awareness of who you are and what you do to buying your services.

3) BLOG! Its so not dead my friends. My website gets thousands of views every month because of my blogs. Your blogs should be the answer to peoples questions. Then they go to your site and then end up getting on your client journey. See how all that works for you?

4) Newsletters, also not dead! A nurture campaign aka welcome series will help your client journey happen while you sleep. And, regular, consistent newsletters to those on your list keep you top of mind. And your site should be trading emails for something of value so you can guide those people to your core service!

If this sounds like total gibberish then please start with my “what your website needs” course. Then go to the “client journey” before you do the Newsletter 101 or next level. In 4 hours you’ll be sooo ready to put your website to work for you! And, that means it’s attracting your ideal client and telling them what to do while you are sleeping, teaching or reading this blog!

xx~LL

How I Prepare for a New Client

When you get a new client in your studio there are a lot of butterflies on both ends. Your new client is wondering if this, Pilates, Yoga, Fitness with you is going to be what they need to meet their goals or take away their aches and pains. And, you’ve got butterflies because you know you need more clients in your books to help you earn more money and help more people. So, how do you feel more confident when you have a new client coming in? Here are my go-to tips for when I have a new client.

1) Know your numbers! I’m very clear on my rates, my packages, and what each package equates to when it comes to helping a client hit their goals. If they are coming in for a specific goal and they have a date they want to achieve it by I know which package to offer them in order to help them achieve it. Of course, I hope they stay longer and truth be told they will but in the beginning their why is all they care about. Beyond their why is something I can tackle while they are a client.

2) Be clear on who your ideal client is. This is soo key, my friends. Sometimes I get a new client that I am not the right teacher for. Generally, I am able to weed them out and refer them to someone else before they come in for a first-time session but occasionally it happens. And, it’s important to be able to say no to them after the session. Because, if you are not the right person for them eventually it will not work out. So better to save both your times. And, also clients who are not your ideal client will not refer you more of your ideal client.

3) Tell them what to expect. I love to make sure they know everything about how to find my studio, where to park, where not to park, what to wear, how early to show up, how long the session is! EVERYTHING! I have a pre-written letter that I send out and I even link to it in a confirmation. This helps them feel more comfortable before they even come in. The more you can communicate like you’re already in a relationship the higher the chances of them feeling confident that they can trust you and buy future sessions with you.

4) Tell them when you will follow up with them. And, then make sure you do! No matter how the session goes I always follow up with my first-time client. I remind them of their goals, how Pilates will help them and if they scheduled another session I remind them of when it is, what the cancellation policy is etc. If they didn’t and I want them as a client I offer them times to come in, how long it will take to feel the benefits and ask them a question that requires a response.

5) I have everything ready for them when they arrive. Think of a first date. If the date was late would that make you feel good about how much they value your time? If the date was disorganized would that make you feel like they were an expert? That they could keep all your needs in order? That they could take you where you want to go? Pull out the red carpet for new clients. And by red carpet, I don’t mean discount signs.

I could go on and on but I don’t want to overwhelm you! Pick one or two of these that you are not doing and give them a try. Then add in another one or two. Until they become a habit and you have your own system. And, then, write it down! Then you can review your system before every new client comes in.

Which tip will you try? Post in the comments below.

xx~LL

6 Tips to Get More Clients

In a perfect world, clients would just grow on trees, right? But, while this world is pretty great clients instead come to us through variations forms of marketing. And, it’s important to know what these different routes to you are and use them to attract your ideal clients. Because even if your schedule is full someday you will need another client or few. Your favorite clients will move. You will move. And, so something you can guarantee you’ll need to have set up in your business is a way to consistently attract new clients to you. Here are 6 of my favorite tips for getting new clients.

  1. Be Known in Your Community: This means getting outside your studio and going to networking events, community events, add meeting local business owners in your neighborhood. The more people know who you are, what you do, and whom you are for the more they can tell people who complain about not feeling good, having aches and pains, looking for a trainer that you are the rockstar teacher for them!
  2. Add So Much Value: to your community, clients and if you’re a studio owner your teachers that people sing your praises! If you focus on your existing one or few clients truly feeling the benefits of Pilates with you they will feel the need to reciprocate and will share your good words to everyone!
  3. Make Your Website Work For You: This means you have to have a website and keep it updated. One of the best ways to do that is to blog weekly (yes, weekly) about the top things people search on the internet that you can help with! Consistent blogging keeps your website updated, helps your SEO (the thing that drives traffic to your site) and shares who you are and what you do with those who come on your site.
  4. Create an Email Campaign: this is something I cover in my courses “Client Journey” and “Take Your Newsletters to the Next Level.” This includes having something on your site that exchanges a potential clients email for something of value and then an email campaign that you write one time and it guides people to your core offering.
  5. Client Referral Rewards Program: I am not a fan of discounts for new clients. I truly believe in rewarding existing clients for sharing how awesome you are. And, there are many ways you can do this. All depend on what your services are and their prices. For my business, I give a free late cancel, a sort of get out of jail free card, for every new client that buys a package. They have to buy a package for the reward to be kicked in. And, you’ll want to remind your clients of this reward program regularly.
  6. Talk to Strangers: Yep, if you want new clients you got to get out there in the world and tell strangers who you are, what you do and whom you are for. You cannot wait for clients to walk by your doors and hand you their credit card. That doesn’t happen often enough to pay your bills. So, get out there, make eye contact. Get told no. It will help you refine your pitch and also who you are looking to talk to. If you are fishing in a pond of cheap fish switch ponds!

I would love to hear which of these tips you are going to try this week. Post your plan in the comments below.

xx~LL

Do You Need to do Videos to Grow Your Business?

It seems like everyone and everything is going digital these days doesn’t it? Well, it’s true! Facebook and Instagram are pushing content that includes organic videos more than ever these days. And, with the recent changes at IG where they allow the first minute of your IGTV to go in your feed to get more views it certainly makes you wonder, should you be doing videos?

Now, I know some of you are hating on social and wishing it could go back to being for connecting with friends. But, before you roll your eyes and stop reading let me just tell you a little goes a long way. Don’t forget that I know and believe its not about followers and likes. It’s the quality content that shares who you are, what you do and whom you’re for that gets you doing more of what you love-teaching Pilates. However, just like there are different learning styles you have to know how to teach to.  There are different ways people connect to our message. Some love a good read so blogs and great copy on your site will be perfect. Others need a picture, they need to see themselves in your photos. People who look like them. And, there are some that need audio. They need to hear your voice, and the visual of video will hit two types of learners. So, having some video content of you rocking what you do with your ideal client is quite compelling.

Now, that I’ve perked your ears a little bit please note that I am not going to say you have to start posting as many videos as you can. Not at all. If you want to do that than let’s talk because there are some def do’s and don’ts for Youtube and IGTV. But, for many of you I am talking a video or few on your site and every once in a while on social so that people can see you in your element. Can get to know you. See you as the expert at what you do.

Facebook (who owns IG) has a goal to beat out YouTube. So, if you’re like me and you post videos to YT than do not post those video links on FB. They will bury those posts. You’ll have to do an organic video for them. This is something that might seem annoying for you. But, if you’re not trying to become a YouTuber than it’s really simple, take the video. Cutoff the beginning and ends where you press start and stop and post it to your studio/business FB page or group. If you filmed it in vertical video it’s great for IGTV if in horizontal it’s awesome for FB and you can still upload it to YT just don’t share that link on FB to promote it.

Create videos as part of a giveaway in exchange for email addresses for your newsletters.

Post videos of you and a client accomplishing an exercise.

Share tips on exercises your ideal client can do at home.

Vlog! Allow your clients and future clients to hear what is on your mind.

These are just a few things you can do with video to attract your ideal client to your schedule.

I’ll get honest with you, when I first started posting on YT I thought “Why me?!” I mean, who was I to create these videos. But, now a few years later I have met more people around the world because of my videos. And, my goal was to travel the world to teach. I have a teacher I coach who creates videos of modifications. Her ideal client is someone who is just like her. Wants to get her move on but due to injuries can’t do it like everyone else. I have another friend who does lots of mini classes.

Who do you wish was your client?

What do they need?

Film the answer to their questions. Post it on your websites and share it on social media to drive traffic back to your website where they will then be prompted to schedule a session or class with you!

So, should you be doing some video? I think so. But, you don’t have to. It first depends on the goals for your business and what you feel comfortable doing. However, as I mentioned I was not keen on the idea. And now, I am sooo grateful I was pushed to start. And geez, those first videos sucked but the more I did the more comfortable I got.

xx~LL

Ps I’ll be talking about how to use YT to grow your business and hit your goals in my next webinar. Click here to get the help to start and grow your YT and video business.

Do You Know Your Businesses Seasons

Feeling the heat in more ways than one this summer? There are few guarantees in life but one of them is that when holidays, summer, spring break, and flu outbreaks are in season your business can feel the effects. But, that doesn’t mean you have to feel it in your wallet or your bottom line. Knowing your businesses seasons and working them is key for making money, and feeling in control of your business. Here are some questions I love to explore with anyone I am coaching:

Do you know your busy and slow seasons?

How much do you want/need to gross each year?

How many weeks a year do you work?

What is your average hourly wage?

When you have these answers then we can get really honest and clear. One studio might be in the suburbs where the calendar is pretty easy to follow. They are busy January-March and then spring break starts to distract people from consistency. Then April-May starts to level out. June-September is “slow.” September-mid November is consistent. And as the year winds down the cancellations wind up.

But, you may live somewhere where it’s busy 6-9 months a year and dead zone for 3 months. That shouldn’t freak you out. Instead, it makes it super easy and clear for you to know when you take your breaks, how much you need to be working those busy months. And enjoy a few months of you time. I think I would like that very much.

If you’re someone who has major seasonal influx and you’re not setting goals in your business to take advantage of the busy months then you will feel it during the slow months.

No business is the same as another. Take some time this week to look at your previous year. When were you the busiest? When were you the slowest? How many sessions a week do you need to come through your schedule/studio during the busy months vs the slow months? What weeks can you just take off?

I would love to hear what your answers are and help you create a plan to make the most of your busy seasons and live guilt free on the slow seasons. Hit me up here or post in the comments below.

xx~LL