3 Reasons You Need to Be Writing Newsletters

Perhaps you have heard email is dead. But, do you really believe that? I mean, how many mornings is your email the first thing you look at? It’s ok. Statistically speaking most people check their email before they even get out of bed! Which means, they are interested in what’s in their inbox. And, they are not opening it to see what spam they got. Nope, they are looking to see what they need to know! What should they be buying, sharing or doing? And, if you’re sitting there wishing your clients came in more often, scheduled more regularly and thought about their Pilates practice as much as you do then you need to be in their mind’s eye as much as Amazon and their other email subscriptions.

Still not sure you need to be writing newsletters? Here are 3 (and trust me I could have gone on for an hour writing up other reasons) reasons why you need to be writing newsletters for your business:

  1. Email marketing is 40% more effective than Facebook and Instagram ads– With email you get to share more information, tell a longer story, engage in conversation and connect with your community. You have more control over who sees your message and you can reach out to them as often as you want. Because people gave you permission to send them email it means they want to hear from you. So, when they get an email from you they open it. On social media, you have less control over who sees it and who scrolls right on by!
  2. For every $1 spent on email marketing, you receive $44 in return– statistically speaking those who spend time making a living through email marketing earn a $43 return on every $1 they spend to market! That’s insanely awesome! As a Pilates teacher or studio owner your newsletter marketing will most likely be free to nominal in expenses depending on your list size. Which means your profits earned from reaching out to your list will be even better!
  3. Time efficient communication– you do not have the time or ability to have you or your team call, text or email every client you have had, or who have inquired about Pilates to get them the info they need. It’s not cost-effective to text every client about your vacation dates. And, worse, clients will slip through the cracks on those busy weeks! Sending regular communication to those past, current and potential clients not only allows you a touch point with your clients, but it also allows you the opportunity to share with them what they need to know!

If you are already sending newsletters and or building your list congrats! If you are not feeling they are effective, or, are wanting to start but don’t know what to write about or how often to send then my next webinar is for you! We’ll be spending one hour covering what to write about, how often to send, how to build your list and best tools to use. Snag your spot to watch live or receive the replay here.

xx~LL 

Fill Your Classes, Grow Your Community and More!

If you have classes on your schedule this week’s blog is for you! You know you need more people to attend and love your classes then you could possibly have room for if they all came. But how do you continue to fill and grow your classes? You’re busy too.  You have students who love your classes but life gets busy and they can’t always make it to your fitness class as consistently as they want. But, fliering up the neighborhood and posting daily on your Facebook feed is not as fruitful as one would like. And, you have better things to do than pollute your neighborhood and more fun things to share with those on your social profiles. So, how do you get those mats, reformers and other classes filled? You have to be a magnet! But, what does that even mean?

Definition of Magnet: a person or thing that has a powerful attraction.

I know, some of you are reading this and thinking “I am shy.” Or, “I don’t have time.” It’s easy for those who are outgoing or young to be a “magnet.”  But, if you have empty classes you have to take the time.  And whether you are shy or outgoing you can still create a powerful attraction for you and your classes. Because it’s not about shouting from the rooftops or walking up to strangers.

Answer these questions to guide you in sharing your attraction to the right people:

  1. How Known are you in your community? What events can you partner up with to share who you are and how you rock?
  2. Who do you want to come to your classes?
  3. Why should they come to your classes?
  4. What problems do you solve that they are searching for the answers to?
  5. What do you want to be a good example of?
  6. Who do you want to lead?
  7. Where can you lead your community?

Being a magnet is not the same as being instafamous or the most popular teacher at your studio or gym. It requires being consistent, authentic, vulnerable and not being afraid to share your gifts.

It’s not about discounts, coupons, perfect pictures or the best clothes and hair. People care about being seen. They care about their problems being solved. They care about what they care about.

How can you get them to see and feel how taking class with you will help them?

Answer that question and you will have discovered the keys to the kingdom of filling your classes no matter where you teach or even the time you teach!

For more tips on this join me and Erica Hood for a webinar on “being a magnet of attraction” at my next webinar. Or, send your answers to the questions above to me here. And, mark your calendars for upcoming webinars on newsletters and how to make the leap! All designed to help you become more known and do more of what you love-teaching Pilates!

Busting Pilates Business Myths

Thoughts often become facts. Have you heard that before? What about, “don’t believe everything you think?” I think these two often used statements are incredibly important to remember when you are running your own Pilates business. It doesn’t matter if you are a Pilates Studio owner or a Pilates instructor. It is easy to slip and fall into traps and beliefs that will more than likely hold you back or keep you from trying out new things that could grow your business. What are some of the myths that I think need busting?

  1. The people here only want classes or only want privates: Last I checked no community got together and said: “let’s make sure all Pilates studios only offer us, classes/privates.” Clients want what will help them solve their problems. What is your future client’s problem? How do you solve that problem?
  2. We can’t raise our rates because everyone is looking for a deal: Please see my response to Myth #1 and then take a good look at yourself in the mirror and tell yourself you offer value to your clients and deserve to be paid your worth. People are not choosing your competitor based on their prices. They are not going to the studio down the street because it’s cheaper. That studio is giving them something that they are looking for. How can you be the answer to your ideal client’s problem? You solve their problem they will reconfigure their budget to get to you! Want to consider raising your rates? Check out the latest webinar here.
  3. There are so many Pilates studios here: Your competition is not going to kill your business. You not defining who you are, what you do and how you rock your clients’ worlds will. Too often we tell people what we think they should hear. We are not listening to what they need and showing them how we are the answer they have been looking for. That’s amazing that you won muscle competitions and have five certifications. I’m not discounting that. But, how do you help them? If you spend your time sharing with your community what you can do for them that is different than anyone else there can be ten studios on your block and you’ll still be successful!
  4. You have to stick to the Pilates “business model”: First, I actually have no idea what this means. But, I think it refers more to having a studio that has lots of teachers, runs classes, privates and has teachers rent. People work 6 days a week and do morning and evening shifts. I’ll admit I thought I couldn’t own a studio because I didn’t want to manage any more teachers or manage a schedule. Glad I didn’t believe in this myth. Because now I have a great walk up studio with everything I need and it’s all by myself. The truth is you can run your Pilates business any way you want that is legal. If you want to be a solo-preneur go for it! If you want to only have classes only have classes. If you want to have privates only do that. Your business will be more successful when you create a space that highlights your strengths and how you want to offer your gift. Will it be difficult? Yep, but copying the studios in your neighborhoods business model isn’t any easier!
  5. You have to work a certain schedule: If you truly want to do Pilates as a business for the long haul I absolutely need you to teach the times that are best for you! Sure, in the beginning, you may be teaching all of the place and random times trying to figure out who you are as a teacher and what times work best for you. But, once you’ve got a good idea of when you are at your best it’s time to get some boundaries and set an ideal schedule and focus on filling that. It’s imperative for self-care, consistent growth in your business and for you to feel like your business works for you instead of the other way around!

There are so many more myths to bust! If I didn’t talk about one you’re curious about post it below in the comments are email me here. Aside from great advances in technology, there are some amazing tools out there that allow you to create the Pilates business that meets your needs. So, what beliefs are you willing to let go of?

xx~LL 

Why Followers Don’t Matter When it Comes to Your Business

Do you need to have thousands of followers for your Pilates or Fitness studio business? You post, curate, spend hours thinking about what to write and what hashtags to use. You see that other “famous” fitness influencers have thousands if not tens of thousands of followers and hundreds of likes almost instantly. How? You are doing all the things to show up on Facebook, Instagram and maybe even Youtube. And, yet, your classes and schedule are not filling up as quickly as you need. And just when you get the hang of things the algorithms change.

Oh the algorithms! They change all the time! I spend a good amount of time following the people whose niche’s are Facebook, Instagram, Youtube etc. They go around the world giving speeches on the best practices for each platform and even they have no idea how the algorithms work. But, while you need to have a presence on social media the emphasis on followers and likes is not only misguided it can take you down a rabbit hole in your business. And, worse, the pressure to be some sort of influencer on social media is causing anxiety, depression and deepening the feelings of not being “enough.”

Here’s the things about social media that I have definitely said before in a webinar. It’s pretty much here to stay. At least for the foreseeable future. So, yes, you need to be part of it. But, you don’t need to be IT. You also don’t need to have tens of thousands of followers. Especially if you are a one-human-show or a brick and mortar. You just need to be KNOWN in your community.

Being infamous is not the same thing as being KNOWN

Having thousands of followers who don’t take your classes, don’t engage with your product and don’t live in a vicinity that could partake in your greatness doesn’t help you out in the day-to-day. Sure, it can feel awesome for a moment if a post gets a lot of engagement. But, are those likes and comments putting $$$ in your bank account. My guess is probably not.

So, you end up tired and emotionally drained and you have even less time to put into your self-care and your business.

Being KNOWN is so much easier than getting followers. You don’t have control over how Facebook or IG share your content. You may post the most amazing thing at 3 pm but every one of your followers was working and by the time they get off work that beautifully curated post is hours old and dead in the water.

And, sure you could do all the research on when to post and where to post. But, what if you spent that time finding out where your ideal client is?

What if you spent that time collaborating with fellow businesses in your community whose clients align with what you have to offer?

What if you spent that time promoting who you are and what you do with those who have access to your ideal client?

And, then, you can post the highlights of how you rock at teaching Pilates to those people!

I fully believe that your social platform should be a way for people to see that you walk your talk, that you are the teacher or not the teacher for them.

Do you see how that is different from having lots of followers or likes?

If you are ready to ditch the rat race of Social Media then check out how to become KNOWN in person with me in Milwaukee on December 9th, or take my online course here. Or, if you need some one-on-one attention you can contact me here.

How ever you slice it, this week, take some time to be in your community in real life.

xx~LL 

3 Reasons Why You Have to Say No to Grow Your Pilates Business

Have you ever said ‘yes’ to a client when you knew you should have said ‘no?’  Whether you are a Pilates teacher or Studio Owner having clients on your schedule and in your classes equals money. And, when you say ‘no’ to a clients session request it can feel like you are saying ‘no’ to money. But, what if I told you that if you want to grow your business beyond its current state you have to say ‘no‘ a whole lot more than you think.

  1. Self- Care: You cannot sustain teaching all different hours of a day, different times and days each week or working hours that are not ideal for you. At the beginning of your teaching career, it’s so easy to be excited, to want to grow your business you say ‘yes’ as often as you can. But, if you truly want to grow your teaching business into something that works for you and allows you to continue to have a life, a consistent self-practice and a schedule that inspires you each week you have to say ‘no’ to clients and session slots that do not serve you.
  2. Ideal Client Referrals: If you say ‘yes’ to clients that are not ideal for you, are not in your niche even if you can teach them they are going to have friends or acquaintances that are like them. So, their referral pot will be more clients like them. Which means instead of growing your business with your ideal client you take a different path.
  3. Better Results for Clients: If you are not available anytime your clients want to change their sessions they will protect their Pilates practice times more, be more consistent and truly reap the benefits of working with you. They will also respect your teaching as a business, honor you and your policies. It will make it easier for you to get paid your worth and on time. Also, they will be more consistent in coming which means you can better plan your income.

These are just a few reasons why you have to learn how to say ‘no’. But, how do you do it? How do you say ‘no’ without losing your ideal clients? How do you know when to say no? All this and more in my next webinar. You can join me here. Or, let’s set up a call to help you define who you are for, what you have to offer and how to get that information out to your ideal client!

xx~LL 

3 Reasons Why Blogging Helps Your Pilates Business

I know you think blogging is dead. I know you think you can’t write. Or, that you don’t have “time.” Maybe you believe you don’t know what to write about?! Well, whatever your reason for not blogging is I am here to tell you it’s not dead and so integral to attracting the clients you want, filling your schedule and your classes and making you known in your community. Ever wonder how people get discovered? It’s because of their website and it’s not because they pay for ad’s. It’s because the search engines (think Google etc) pull their site up. And they pull it up because of the words on the website aka blogs. And the most updated website.

You don’t need to revamp your site every year if you’re blogging consistently! More on this at my next webinar or on my course vlogging and blogging. But, for now here are 3 Reasons why you need to be blogging!

  1. You Show off Who you are, what you do and why they should choose YOU! If you have been reading my blogs or working with me for a while you know I am all about the “elevator speech.” A few sentences that tell people why you rock! But, let’s say you are busy. While you are teaching your website is working for you and the blogs on your site tell potential new clients all about your expertise in your area!
  2. Keeps your Website Fresh! I know you think you built the site, the information is current so done and done right? Wrong! For epic SEO (search engine optimization) you need the search engines to pick your website as the answer to peoples questions. They pick websites based on so many things. Most in your control! One of those things is your blog. If you blog every time you post it updates your site telling those engines you are fresh and new! Plus, you can write a blog that is a direct answer to something your ideal client might be looking for online. Which is literally where everyone is getting their info! For more on SEO and what your website needs check out this course.
  3. Engage with Your Community! When you blog you can share what’s happening now, soon and share pics, testimonials and more. When people are going from one studio or teachers site to the next the more they get to know you and experience what you have to offer the more they connect with you. It means that when they come in for that first session they already feel like they know that you are the teacher for them!

This is just 3 reasons why! I could go on and on about why you should be blogging! And, I will be covering those other reasons as well as what to blog about, how to feel confident in your writing skills and more at my next webinar! If you are ready to attract your ideal client, make your website work for you and show how you are the expert in your area then join me here.

xx~LL

Do You Have Your Policies and Procedures In Place?

Do you remember the first time you had to charge someone a late cancel? How did it go over? Were you nervous? Did you worry if they would quit working with you so you didn’t charge them? What about policies over cell phones, scheduling, talking during the class? Whether you are an employee, studio owner, independent contractor or group class teacher if you don’t have clear set rules and policies in place then you can’t expect clients to follow what’s not there or worse what’s there but not enforced.

The truth is no matter how hard it is, uncomfortable or weird it is to enforce a policy it’s integral to the growth and sustainability of your Pilates business. I’ll never forget the client that I lost due to another client’s constant cell phone use. I know, some of you may think that if I or any teacher this happens to were good at what they were doing then our clients wouldn’t notice the person on the reformer next to us talking on their phone. But, the truth is, it doesn’t matter how good you are at what you do. All it takes is one or two clients not listening to modifications being called out because they can’t hear the teacher due to the person next to them having a conversation and they get hurt.

While no fitness class, Pilates studio, or private session happening next to another teacher’s private session is happening in a library it’s important that the clients get the information they need to have a successful workout so they continue to come back. And, I am sure you can remember a time when a client joined a class and treated it like it was their own session. How hard was that for you the teacher? Imagine being on the other side of the footbar?

Talking and cell phone use are the least of the policy problems that can affect a business. If you or your studio is not enforcing your cancellation policy, payment policies and prices this can lead to a slippery slope that eventually devalues your business and not only causes strain and stress but it can also be the thing that takes the inspo right out from under you!

Here’s the thing about charging for late cancels whether it’s for a private or a spot in a class it’s part of maintaining the value of your work and your studios work. Daniel Stead Blanton is a fitness business coach in Los Angeles, CA who spent her time before being a fitness coach as a corporate attorney “commonly see studios that do not enforce their LC/NS policy. They are afraid of upsetting their clients and will let the client’s bad behavior slide (not charge them for no-shows, allow them to stroll into class 15-20 mins late). When management does decide to enforce timeliness and charge fees, the clients lash out because they’ve gotten away with their bad habits for so long.” 

I’ll never forget the first client I had who said: “my last Pilates instructor never charged me for late cancels.” It put me in a position where I had to defend myself, my policies and not just for me but for the future Pilates instructors this person encountered. If you listened to the latest Pilates Unfiltered Podcast episode “Words with Friends” I was interviewed in with some of my friends we discussed how if you charge what you’re worth it allows other teachers to charge what they are worth. The same goes for policies. If you enforce your policies it allows the next teacher to be able to do the same.

As instructors, studio owners, studio managers we not only teach people Pilates we also teach them how to treat us, how to value their time in our space and this not only helps them get the true benefits of Pilates but it also allows you to stay inspired, feel valued and continue to share your gift with the next client.

Danielle and I will be discussing more about How Policies and Procedures Improve the Customer Experience‘ in my next webinar on September 13th 12 pm pst (replay available for one week). To snag your spot and get a chance to ask Danielle an incredible fitness instructor, yep, someone who is actually in your studio shoes who also has experience in the legal side of things register here. 

If you cannot join us live but you have a burning question about policies, procedures client or employee/contractor wise then feel free to send them in ahead of time to me lesley@profitablepilates.com. We will answer them live on the webinar.

Below is more information about this upcoming webinar and my guest, Danielle!

I cannot stress enough how important it is that you as a teacher or studio owner set your self up for success. Growing your business isn’t always about getting more clients. It’s about providing a space that allows your current clients, teachers and yourself to grow and flourish. And, as they do they will send you more awesome business of people who follow your policies and treat you with the respect you show them.

xx~LL

Join Danielle and LL on September 13th 12pm pst for: How Policies and Procedures Improve the Customer Experience

“The foundation of a good customer experience and a customer-centric business is a clear set of policies and procedures. Being consistent in letting your customers know what to expect from you, and in turn what you expect from them, is absolutely essential. In this webinar, we discuss common customer experience scenarios studios and online businesses face and what solutions owners can implement to address them. We encourage you to come ready to discuss customer experience issues that have arisen in your business operations so we can discuss them as well.”

Danielle Stead Blanton is a fitness business coach in Los Angeles, CA. She is a studio consultant and investor, having her hand in running the day-to-day of a successful HIIT studio. Danielle is also an ACE-certified Group Fitness Instructor, specializing in teaching HIIT, Strength, and Megaformer Pilates classes. In her past life, she was a collegiate athlete turned corporate attorney, practicing corporate + real estate law for years before choosing to leave big law. She then started her own consulting agency, providing accessible legal and business services to small businesses, fitness professionals, artists, and independents.

What is the Perfect Teaching Schedule?

I was recently asked for a podcast what I wish I had known sooner. And, I said, “I wish I knew it was ok to say ‘no’ to a client session request sooner.” And, not because I didn’t want to teach. On the contrary! I absolutely LOVE teaching Pilates. And, if I had two or three of me I would teach even more than I do!  But, as far as I know, there is only one of each of us. And the beauty in that is that there are only one you and one me. And, because teaching Pilates requires more than telling people to bend and straighten their limbs. It requires you the teacher being at your best. And, so, you can’t say ‘yes’ to everyone and you can’t teach every day or hours that are not ideal for you. Not only will you exhaust yourself you will probably lose inspiration to continue teaching and that would be the worst! Because there are clients out there that only you can teach!

So, what is the perfect teaching schedule?

Is there even such a thing?

As I mentioned a briefly above I wish I had learned how to say ‘no’ because instead what I did do was say ‘yes’ to every client session that came my way. I quickly was teaching any hour I had available outside my ‘real’ job. And, one day I was able to say I could leave my salaried job and just teach Pilates. But, I was walking into a schedule that made no sense. One of my teacher friends called it the “swiss cheese schedule.” I’ll never forget talking to other teachers about the “best” hours to be available, how many hours in a day I could/should teach, and figure out what was “full-time?”

Here’s the easy and maybe even non-answer about what the “perfect” schedule is. There is no such thing as the perfect teaching schedule. Because there is no such thing as perfect. So, FREEDOM! You can teach whenever you want to teach! The tougher answer is actually in the ‘how.’ How do you create your teaching schedule?

If your answer is ‘whenever clients want sessions” then you’re not wrong…but you may be putting your clients first and your schedule last. Here’s the deal about schedules, teaching schedules are a lot like “store” or “office” hours. Every store has hours that they are open. Most businesses have set office hours. Your teaching schedule can be treated and created the same way. And, because it’s your business and life you should be the one to decide:

What days do you teach?

What hours do you teach?

How many hours a day will you allow yourself to teach?

So, if you were to take a blank calendar out and you were not to consider any clients what days would you be available for sessions? What times on those days would you be able to take clients?

This, in a nutshell, is how you create your ‘perfect’ schedule. If you are sitting there reading this and rolling your eyes are a little bit or think this might work for others but it doesn’t work for you then it’s time we have a talk! If you want to dive deeper into how to create and fill your ideal schedule you can check out our course here.

We are all different, and what works for me or the teacher at the Reformer next to you may not work for you. Some of us can teach 4 hours in a row and do 6 hours in a day. Others may need a 15-minute break every couple of clients. It’s your business, create your own teaching hours!

xx~LL

Questions to Ask All New Pilates Clients

When I first became a Pilates instructor I only knew to have new clients fill out the “New Client Intake Form” sign a liability release form and then do my best to show them that I and Pilates were exactly what they needed! Does that sound familiar to you? It wasn’t too long into my teaching career that I realized I needed to know even more than an intake form asked. And, while I am sure you are sitting there, reading this and nodding your head with me I should say that I’m not talking about their body.

Not that more info about their body isn’t necessary! But, for the purposes of this blog post, I’m going to talk more specifically about other things that give integral info for taking a new client into a regular client. Here are just a few that I like to ask new clients during their first session.

  1. What do they think Pilates is?
  2. Where have they done Pilates in the past?
  3. Have they ever paid for a fitness instructor before?
  4. How much time each week they can devote to doing Pilates?
  5. Why are they coming to do Pilates?
  6. What other workouts do they do and how often?
  7. When do they expect to see results

Often times these questions lead to other questions as I dive deeper into who they are, what motivates them, how strong their commitment to their body and goal is, how realistic their expectations are and more. See, I believe that in a first session clients are not going to fall madly in love with Pilates. And, while I know that it is possible, I was someone who totally did fall head over heels for Pilates halfway through my first class every client is different. Some clients are so disconnected from their bodies that they are not going to feel most of Pilates. So, rather than overcorrect them and spend time telling them everything they are doing wrong. I spend my time trying to connect to them, find out how Pilates can fit in with their life today and then potentially change it for the better.

It does require being a little more conversational and being like a detective. But, by the time their session is over, you’ll be able to confidently tell them a Pilates workout regimen that will fit in with their life and their goals. For example, if someone wants to have a full on body makeover by their wedding in 6 weeks and you find out they travel for work every other week you can confidently share with them what you are capable of doing by their wedding if they come every day they are in town. It allows you to be more honest and authoritative without being condescending. Or, if someone needs to do Pilates three times a week but they have been sharing with you that they have never paid for a fitness instructor before you’ll have that knowledge in your head. You’ll be able to say “I know that it’s a big leap to go from never working out to three times a week Pilates practice. But, your goals for coming here were ___ and your body needs more ____ so a consistent practice three times a week will help you get to your goal by ___ _. Or we can do twice a week and potentially get close to your goal by ____.”

You are a great body reader as a Pilates instructor but psychic’s and mindreaders we are not! However, by asking these questions and more you’ll be a fabulous detective that will help every person that comes looking for Pilates find the plan that works for them and for you.

For more on this subject join me on August 30th for my next webinar “Ask the right questions for Client Conversion and Client Retention.” We will be discussing how to layer these questions in, follow up questions and questions to ask after they have become a client to continue client retention.

Got a question that you like to ask? Share it with our readers by commenting below!

xx~LL

5 Ways to Make Time for Your Own Pilates Practice

When I was a Pilates apprentice I never worked out more in my entire life! Do you remember being a student? I swear between the Pilates sessions I took from my teacher trainer, then being a body for my fellow apprentices and the self-practice hours and mat classes I had to attend it was multiple hours a day some weeks. I was not at all prepared for life post apprentice life. I became a teacher because I loved doing Pilates. And, as a student in training I got to do so much Pilates and then I started teaching…I know I am not the only one who after finishing their program saw their Pilates practice go from many hours to few hours. In fact, this week’s blog post is inspired by the many teachers who have been asking me how to make time for their own Pilates practice. After a couple week’s of losing out on my regular Pilates practice, I realized that I had to treat myself like I treated my clients. I had to put my sessions in first. I know, easier said than done. But, here are five ways you can make sure your Pilates is a priority. And, if at the end you still think you won’t have time then I want you to hit me up. Because you cannot stay inspired if you’re not exploring Pilates in your body.

  1. Sharpie You in First: If you follow my blogs about getting clients to be consistent or have done my course “getting busy with what you’ve got” then you know how to do this. But, in short, you should schedule your life around your Pilates sessions. I know, you have no room in your schedule. Take a blank schedule and put in your favorite workout times, classes or standing session with your favorite instructor. Then schedule everyone else.
  2. Get Moving with Tech: These days there is no shortage of options. So, if you don’t live near an instructor that inspires you Skype with one. Many teachers like myself are now offering Skype, Facetime or Zoom sessions. But, when you set this up be sure to make it a standing appt so you never miss! You can also get moving with PilatesAnytime.com (use LLOGAN for a 30-day trial) it’s only $18/month.  My weekly online Mat classes are only $5/week and are 30 min long so no matter how busy you are you can get your Pilates on. There is also Pilatesology.com and PilatesAvatar. With all these options and at rates that are less than an almond milk latte I hope you can see I am taking your excuses away. Once you pick one or two of these tech options go back to #1 and schedule your workouts in your schedule.
  3. Workout before you respond to emails: These days there are autoresponders so if you are worried about getting back to people set up an autoresponder that says you’ll “get back to them when you’re done working out and teaching Pilates.” I promise there will always be more emails so your Pilates workout comes first.
  4. Buddy up! Grab a teacher in your studio or even a friend across the globe and have a set Pilates session time. Text or Facetime each other and hop on your separate mats or Reformers and get moving. I used to do this with my friends in high school. We would play the same exact card game and start at the same time. Then we would call each other and see who finished the game first. Now, your Pilates sessions isn’t a race but if you both have to do a 30 min Pilates session that day and if you don’t you’ll have to tell a friend that you had “too much to-do” you’re going to have to take more time out of your day to explain yourself rather than just getting your move on!
  5. Learn how to Say No: I think doing #1 is pretty easy. Writing in your Pilates workout in your weekly schedule. But, protecting it is a whole other situation. However, if you have done the work to block that hour off every week, week after week then no one should be able to take it from you unless you give it away. And, I know that sometimes it’s easier to say you’ll take them “just this one time” so that you don’t lose the money. But, why should you bend over backward for them? You’re planning your life and teaching around your sessions you can train your clients to do the exact same thing. So, while it’s so hard to say no to a client aka money your Pilates practice, body, mind, and inspiration need you to protect your time to refill your Pilates gas tank.

What’s your trick for keeping Pilates in your weekly schedule? Share it below so other teachers can benefit from it. Because the more we do Pilates the more inspired we are which makes our clients feel excited and share the joy of Pilates with their friends. And, that means, more people doing Pilates!

xx~LL 

New Strategies to Regional Rockstar Status

I’ll never forget the day I heard people talking about my Pilates mat class while washing their hands in the bathroom! And, the best part was we are all at a restaurant bathroom blocks from where I taught weekly classes. I knew while I was in that stall that my classes were going to start filling up in no time. With students like those telling their friends about me, I wouldn’t have to do the marketing alone. And, that’s what being a Regional Rockstar is all about!

Last year I led a webinar and then created a course on becoming known. And, it has been helping so many teachers and studio owners change up how they market their Pilates business. Instead of trying to be one of the most liked or followed people online they focus their efforts where their community is. And, that has paid off!

So, how do you begin to get known?

1) Know who you are, what you do and whom you are for!
2) Know where your ideal clients spend their time!
3) Be the answer to the questions they are asking!

Do you know whom you for? Where your ideal clients are hanging out? And how you are the answer to their questions?

If you do but need help translating that information from knowledge to clients and referrals than check out my course here on Becoming Known and my one on blogging and vlogging. Or, join me LIVE to get down and dirty on how to take all this info to the next level!

If you don’t then I recommend taking some time to sit down and think about the clients that rock your teaching soul. They may seem very different on the outside but there is a common thread amongst all of them. What is that thread? What questions do you often find yourself getting asked over and over? If you could have any client in the world that you would like what would they be doing when not taking Pilates with you? Why are they coming to you?

Take some time today to answer those questions! 

Next, take a look at your website…I know you don’t want to. You hate dealing with it you’re not into tech and all those things. But, guess what! Even your local peeps are going to be looking at your website. Does it truly represent who you are? Who you teach? What you have to offer? Is it easy for a newbie to go through and figure out what they need to do next? Ask a friend or family member to try, preferably someone who has never been to your site or studio before. Take their feedback and make those changes!

And, if you are ready to grow your business more strategically then, join me for my webinar on New Strategies for Becoming Known in your community. I truly believe it is important to give back to your community. If you are ready for people to ask you to come present and teach at community events, colleges, schools, marathons etc then it’s time to get known in your community for what you are the best at! If you are ready for clients to be calling you instead of you posting away trying to get their attention then it’s time to take an hour and get the tips and steps you need to get your talent out there! I truly believe when you are out there in your community it changes your business.

xx~LL

How to Make Strong Teacher-Client Relationships

Client retention is as integral to your Pilates business as you are. If your clients are not consistent not only does that affect how much you make each week it also can cause you to have to constantly get new clients or manage more clients than you have time to teach. Does this sound familiar to you: A client says they want to come in three times a week and then they move a session here, ask last minute to switch another session. Cancel the next two sessions because they have lunches or dinners, can’t get into the studio because they have this, that and the other. They want to do Pilates three times a week but they are trying to fit Pilates into their life. This song and scheduling dance is not only frustrating for you it’s also exhausting. And, to add more stress about it if they don’t come in consistently then they will not enjoy all the benefits of Pilates and so then of course…bye bye Pilates!

So, how do you manage your client’s schedule and yours? Well, first let me just tell you that you do not have to manage your client’s schedules like you manage yours. But, if you can motivate your Pilates clients to schedule their life around Pilates instead of the other way around then your Pilates business will not only be healthy it will continue to grow. Client consistency is key for Client Retention and their consistency equals reaping the benefits of Pilates which means their friends will notice how strong they are, how well they stand and want some of you too! Hello, client referrals!

Create a strong teacher client relationship by-
1) Know what your client does when they are not doing Pilates.
2) Remember events that are important to them.
3) Schedule them in advance. Tell them to book their sessions a month in advance to ensure they don’t miss their sessions
4) Remind them to “make up” missed sessions by rescheduling vs canceling
5) Let them know when a time they like becomes available
6) Look ahead at holidays and vacations that may affect them and get suggest times they can do to reschedule in advance.
7) Don’t be afraid to be unavailable! People like a busy restaurant!
8) Remind your clients of their goals and why they come
9) Don’t offer every available hour you have. Use the “which” rule. “I have this time or this time which would you prefer?”
10) Be more than the hour-long entertainment. If Pilates is integral to them feeling good then you won’t have to work as hard to get them to come in regularly.

Look, I get that many of these are easier said than done. But, I promise you managing your clients is easier when you teach them from the beginning that you are not just sitting around waiting to teach them. That, even if you have all the time in the world, you are not a beck and call teacher. Studies show if people are given too many options they have to “think about it.” But, if they only have a couple options they can make a decision. If you tell a client they can come in anytime on a Monday then they are going to go and plan their whole Monday and fit Pilates in. And, chances are they will be running late or not be able to get in because they are “too busy.” But, if you tell them two options that are near times you know they like then they will schedule their life around the session.

I get it, it’s not easy to say no to a client or to hold your clients accountable but it’s essential in your self-care as an instructor, making it easy for you to manage all of your clients, and will create a strong relationship with them. If your clients are getting their Pilates in regularly with you because you keep them consistent they are going to realize that you are more than a person they see in their week. You are the person who helps them do their week. When you remember life events they are going to feel special and more than a name in your calendar. And, all of this helps grow your Pilates business.

Which one of these things are you going to work on? Let me know below in the comments. If you have any questions feel free to contact me here. Let’s make your client schedule consistent and as full as you want it!

xx~LL

PS for more on creating an optimal learning environment check out this blog and this one for motivating different personality types.