Want More Clients? This Entrepreneur’s Oddly Simple Way to Attract Fitness Fans

I hear the same challenge from nearly every fitness entrepreneur and yoga teacher I speak with.

Even though their classes change lives…

While fitness teachers help people fix back problems, relieve stress, get strong…

Despite how they show humans how to take back their health and find new confidence…

The issue?

Despite the incredible reviews and heartfelt thanks, so many fitness teachers struggle with their words. If asked what they do or to explain a new workshop, they freeze. They are not sure how to express the benefits of their practice or are afraid of sounding salesy. And because they are deeply heart-centered people, the idea of “selling” people into classes and packages can feel so stressful. So let this be said, protein-shake-lover:

If you don’t know what to write on your website or Instagram captions, you’re not alone. 

In fact, this fear means something great.

If you aren’t sure what stories to tell, tips to give or how much marketing is “too much” →

This worry of appearing salesy simply shows how much you care about helping people and new clients. (As a certified yoga teacher myself, man do I get it)

Here is the beautiful news, rockstar.

You don’t need to be an English Lit degree or have a marketing background to find the right words to magnetize dream clients.

You don’t need famous endorsements or partnerships with famous yoga brands to book people.

The truth: You don’t need a celebrity client list or media logos. 

There’s only 1 thing people actually need to trust you.

In this world of constant marketing on social media, what humans now crave are people who show up uniquely as themselves.

Think about the entrepreneurs, fitness icons and actors/actresses/musicians you adore.

Are they the people who have perfect white teeth and Pinterest decor in every photo –

Or do you admire those who share ridiculous videos on Insta Stories and open up about hard things in their lives?

I’d bet my bottom dollar, Euro and yen that it’s the latter.

You can go beyond tips about back health & green smoothies.

You have the chance to be a new type of fitness icon that inspires people.  

I have a feeling you don’t even know how unique you are. The trips you’ve taken, the way you start your morning, there is so much about you that would blow minds and inspire others.

This is also an opportunity for you to be a rare light that is so needed in the world right now.

Almost no fitness entrepreneur taps into their personality and stories. YOU can.

Instead of focusing on simply “5 ways to lose weight” or “how to eat healthier”, you can share the stories about how backpacking Thailand led you to find yoga. You can reveal how you are a vegan but spend Saturday nights sipping Mountain Dew with vodka while watching slasher films. You get to show all the parts of you that make others go “Wow, that gives ME permission to be myself, too.”

When you show up as yourself, you give permission for others to see what’s possible – including their health and fitness.

When you speak to dream clients REAL wants (not what you “think” they want), they can’t help but adore you and want to buy from you.

So the next time you go to write an Instagram caption or put out an email to your list, will you give 5 tips for meditation and a picture of coffee…or will you share that story you told your bestie on the couch, speaking to your audience like they’re a human – not a follower?

Because the more openly you are YOU *which I know can feel truly difficult at first to step into, there are psychological reasons for that* – The more people will love and book with you.

 

Find this course here.

Optimizing Your Personal Finances

Are you afraid to look your money monster in the face?

You’re not alone.  In fact, many people avoid their finances and hope for the best.  Hope is not a strategy.  We know this, yet…..we continue to ignore the very resource that provides us freedom, opportunity and generational abundance.

Truth is, money is just a tool that allows you to live the life you deserve.  Your finances are telling you a story.  You cannot edit the story if you’re not looking at the story.

So, if you’re looking to start a new relationship with your money today.  One that empowers you to be a good steward of your hard-earned cash, then you belong in this workshop.

Grab a pen and cozy up!  After spending this hour with me you will have:

  • Tips to reframe your money mindset
  • Tools to manage your personal finances
  • Ideas to improve your personal profitability

Sounds good, yeah?   Cozy up and grab a pen.  Let’s get this money date started!

 

Find this course here.

Social Media Strategies for 2021

When you hear about social media strategy does it make you want to curl up in a ball, throw your phone, and wish things could just be easier? Yeah, I hear you. But, before we all Roll like a Ball into our corners and miss out on teaching those clients who need us, let’s take moment to consider a world where social media marketing works for you. First, I don’t believe that social media is THE ONLY way to get clients. Nor is it THE WAY to get clients. It is A way. Let’s find a way that works for you.

Before we can talk social media, it’s important that you are clear on who you want to be helping. You are most qualified to teach the person you once were. So, think about why you love Pilates, what life was like before you found it and how it helped you. Make sure your website has your story, how you help people, and how people can work with you. Yes, a website! Because your social content should be driving traffic back to your site…more on that later.

Then, consider where this person/people you want to help hang out. What social platforms are they on? What social platforms do you enjoy using?

The goal is for you to find an overlap. Because if you’re not having fun, then you won’t enjoy posting there. And, if they are not on the platform you’re on, then what’s the point?

Next, what questions does your ideal client ask? What answers are they looking up? This information is what you need to be creating content around. Ideally on your site as a blog first and then using social media to drive traffic to your site.

Why? Why not just post to social? Great question. Because you don’t own any of your followers on social media. And at any time they can shut your account down. So you want to make sure that your social media drives traffic to your site so that you can collect peoples’ info, aka emails, so that you can draw them into your business.

Now, because social media is not the same as a search engine, you want to treat it as a way for you to connect with people. A way for them to experience you and your studio. So your posts should allow them to see who you help, how you help them, transformations and testimonials. It’s likely if they don’t know you, they will stumble on you from your site. They’ll be checking you out to see if you’re the person for them. Or, because a friend tagged them in a post.

You do not have to post ALL the time or everyday. It’s not about quantity of content. Like Pilates, it’s about quality.

Social media also wants you to be social on it! Aka, no posting and ghosting. I know you don’t want to get lost in the scroll.

  1. Make a list of businesses whose audience overlaps with yours but whose offering is different.
  2. Engage with them. Comment, like and share their content.
  3. Follow your clients, comment, like and share their content.

That strategy will help IG see who you want to see in your feed and also help you be social on social media.

In my new Social Media Strategy course I go over more on what to do on reels, IGTV, feed posts and stories. So if you want to go deeper on what kinds of posts to do definitely watch my course.

As mentioned above, it’s not important to be on ALL the platforms. So take some time to evaluate which ones are best for you. And, then grab a calendar. You can grab my new social media calendar tool. Look at your month and put in what days you will post. And then write in the theme of your posts on each day to help you organize.

For example, my blogs come out on Mondays. This means my social media that day will be about the blog. And then on Tuesdays, I’ll do another post that refers to a bullet point of the blog. Then on Thursday, I’ll post a quote from the blog. Maybe you have a class on Thursdays? Monday can be a sneak peek on what you’re planning on teaching. Tuesday can be about a win a client had last Thursday. And then Wednesday can be a pic of people taking a class and you sharing your story about why you teach. Notice how none of those are just promoting the class? But, they are all showing people who you are, what you do, and how you rock at it.

Because most of the time less than 1% of your followers will see your posts you don’t have to come up with 7 different posts a week. You can find different ways to talk about one or two things that will help your client. And if you’re doing it well then your post will get comments and then get pushed out to 4% of your followers. Technically that means your post went “viral.” Yep, 4%! So, that means most of your followers are not seeing what you post.

I believe that most people give up on their social media because they post about something one time and because it doesn’t get a lot of attention they stop. But, most people don’t book sessions in your comments. They are sitting, waiting, connecting, engaging and then when they are ready they are going to your site to book. Or perhaps dm’ing you.

It takes 7-17 touch points now to get one click. 7-17!! Your strategy isn’t to post a ton. It’s to post consistently around what you do and how you help people.

Homework:

  • Get clarity on your avatar.
  • Choose your platforms.
  • Write down all the questions you get asked by your client.
  • Write down all the pain points your person has and how you help them.
  • Grab a calendar (or this social media one) and plug in your topics on the days you will post.
  • Be consistent for 30 days and then review your analytics.
  • Do not worry about likes. Focus on comments and shares.
  • Be a detective and see what seems to be getting traction, what doesn’t. Make tweaks and plan the next month.

If you want more support around IG, FB, hashtags, what to look for in your analytics, dating in the dm’s, what to do and what not to do on social media, I want you to check out my latest course on social media strategies. I promise you’ll walk away with more confidence and clarity around your social media.

xx~LL

Find this course here.

Pilates for the Future (Meaning… Kids!)

Pilates for the future, now more than ever, is the perfect time to think about adding kids to your client base. Most kids are not receiving the daily recommended physical activity. Some studies suggest that less than 3% of kids are engaged in the daily recommended activity.

I bet that you already have a fantastic client base, and I will bet some of those clients have kids.

In our current world, movement and health are more valuable than ever. Teach kids permission to get creative with your teachings. It also requires us to step outside our comfort zone and reach out to parents. Could you encourage them to get their kids moving?

Where do I start?

What do I need to know about teaching kids?

How do I plan a class for kids?

The best part about this is that you already have all the skills. Here is your chance to create something new and something meaningful that can impact a whole generation.

The first thing you need to get clear about is – why do you want to teach kids? What role do you want to play? What do you want the kids to learn and take away from the class? These are essential questions to ask yourself to get very clear about what to create. Some things to think about are engagement, accessibility, inclusion, and movement. The second thing you will need to consider is educating yourself on physical literacy. Kids are not just little adults; they are growing and changing individuals that require special considerations.

How do you educate yourself? How do you know what to create? Don’t worry, I’ve created a workshop just for you where we talk about resources and education opportunities on physical literacy.

Now the FUN begins; you will learn about FUN-damentals, Pilates, and how to bridge the gap to join the two together in a fun and exciting way. You will also learn about how to structure a class, relate to kids, and creative tools and tips to keep them coming back for more. Teaching children is an absolute joy and a responsibility that you should not take lightly. However, you also have a unique opportunity to influence our youth, so they fall in love with the movement and be lifelong movers.

I will also discuss special considerations, classroom management, and fun themes to incorporate into a session.

You will also receive your very own Kids Class Planner to help you get started and guide you on this journey.

If you think it is time to expand your business, I promise you will never regret teaching kids! I always learn so much more from them than I could ever teach them. And as Joseph Pilates said, “First, educate the child.”

Click here for the PILATES FOR THE FUTURE workshop.

Baby Steps To Your BadA$$ Vision

Too many people have goals, MISS their goals, beat themselves up over missing their goals, and write the SAME goals for another month. Is this you? Maybe your goals sound like action items, a TO-DO list of tasks to get done. A checklist if you will. Maybe this is you? And some have this bada$$ vision in mind, but can’t figure out how to make that vision happen FOR REAL. Does this sound like you? Maybe you have too many goals, and you don’t know how to BEGIN tackling them? If you raised your hand, if you said, “Oh – that’s me”. Don’t worry, you’re not alone. This is more common than you think. You’re stuck in this vicious cycle of repeating the same process, the same programming over and over – because this is what you know.

How would you feel if I told you there is another way? You: No way! Me: Yes way! It’s what I do in my corporate career as a Program Manager. I’ve managed multiple projects for different teams using different project methodologies/frameworks, which are just fancy words for how to get shit done. I’ve learned what has worked best, and I’ll share it with you. And here’s the kicker: what I’ll share not only works if you have a “Mt. Everest” vision at 30,000 feet/9,000 meters, but also for your vision at 10,000 feet/3,000 meters, and would you believe, even for your vision of how you see your life. Ah-mazing!

How do I know? Because this is how I’ve applied it to massive changes in my life – working full-time while getting my MBA part-time, working full-time while planning a family move cross-country, working full-time while strategizing my promotions and managing my career, working full-time while going through my Pilates Teacher training, working full-time while teaching Pilates part-time, and throughout my life, I have maintained a successful, enjoyable, and fun-filled life of balance. I even applied it to create this course for you. Yes, YOU! I see you. Did it happen overnight? No. Was it easy? No. Is it accessible? Yes. Is it work? Definitely yes. But is it worth it? Oh, you betcha!

It’s a 3-step process.

  1. It begins with a roadmap where you begin with your vision (this could be years away!), and you break up this vision into bite-sized chunks. Manageable pieces that can be targeted in time. These bite-sized chunks continue to be broken down until you have some tasks that you can start working on today. Baby steps.To stay on track with your vision, there is a review and feedback loop:
  2. You need to actively engage with your process at set intervals. This is your opportunity to review what you’ve done, look back objectively, and see how to use that feedback to look forward.
  3. You use that feedback to make refinements, such as your next steps, your schedule, your goals, your timelines, what you work on vs. delegate/outsource.

This constant loop will help you make improvements in small or big changes, more often, that will allow you to track your progress in a meaningful way, and allow you to evolve quicker and sooner so you’re able to address and manage those twists and turns that come up without them sneaking up on you.

This constant loop will not only keep you on track with your goals and vision but also help maintain a life of balance so that one thing won’t tip the scales too much in one direction. Or if it does, you’ll notice it sooner, and can course correct, allowing you to keep dialing in to find the sweet spot for you, which let’s be honest, can vary from one week to the next.

If you’re struggling with your goals…

If you’re struggling with your time…

If you’re struggling to fit everything into your schedule…

If you’re struggling with the next step…

If you’re struggling with the first step…

This course is for you.

If you want to accomplish your goals…

If you want to manage your time better…

If you want a better schedule with your priorities…

If you want to define the next step…

If you want clarity on what is your first step…

This course is for you.

Some of my Favorite Business Tips

When I first heard about podcasts I definitely didn’t know what they were, why they worked, and even that this many years later I would care so much about them. But podcasts literally are in my ears daily. I have some I listen to for laughs, some I listen to for inspiration and others for business tips. And, I have had the pleasure of being interviewed by several and their questions have allowed me to share my favorite business tips for you!

First, it might be helpful to know what a Podcast even is. Its similar to a radio show or even a talk show but pre-recorded and typically around a subject matter. You can listen to them on your phone, Spotify and some even share on YouTube.

I subscribe to several so that on my morning walks I can listen to a variety. Some that update me on the current events. A few that tell a story around a topic. Do you have a favorite podcast?

Now, before I give you a link to some of my favorite interviews I want you to consider how you can get on some Podcast, IG lives or local radio/news. You’ve heard me talk about how you need to know who your client avatar is. There was a recent blog here and our course. And while you can do social media to get your message out. It’s actually just one way to get your message out to your people. Another is to get interviewed on other people’s platforms- IG lives, podcasts, local news outlets (radio, tv, print). You can read more about collaborations and picking outlets that work for you in my recent blog post on collaborating.

Here are some of the interviews I’ve done in the past where I get to share my favorite business tips. They are free to listen to and if you like the hosts I hope you take time to listen to more of their guests.

Your Badass Journey: In this one Brad and I share tips for working together, and also how we pivoted and grew. She also did a follow-up episode (I love these that she does by the way) on giving direction to your new audience.

Net Worth It: In this episode I share a bit about my time without address and how I created the journey I am on today.

F It:  Amy Ledin had  me on her show to talk about accountability partners, support and more

Brand With Bite: I loved this interview. Allison is all about branding and she asked me how I create clarity around my brands.

Full Out: I do talk a bit about dating but mostly biz and a bit of Pilates.

I hope that you take moment to listen to any or all of these. You can even download them now and listen later. I know that some tips can hit differently when they come through a different medium. Let me know which one was your favorite in the comments below.

xx~LL

PS if you subscribe to my newsletter now only will you get links to my favorite podcasts that I am not in but also you’ll hear about the newest ones coming out this week.

 

Why You Should Collaborate and How to Start

Collaboration is key. You’ve heard that. And yet, you think its easier if you just do it on your own. And maybe you could do it on your own for a little bit but now you’re aware that you can only go so far on your own. I mean, picture a canoe and then picture a cruise ship. Those cruise ships can go around a continent! Would be pretty tough to do that on a one-man boat. In your business you can do a lot on your own, you can grow a lot on your own but eventually, you will hit a plateau. And especially during times like these we really are stronger together. So, what is a collaboration? Why should you collaborate? Who should Collaborate with and What/how does it work? Let’s dive in.

First, collaboration is when one or more people in this case businesses get together and team up on a goal. This could be a few teachers coming together like I do with my TCME partners Tasha Edwards, Mychele Sims and Erika Quest. We come together to teach an event around a topic that is important to us. You can also collaborate with people that have nothing to do with what you teach/do (more on that below).

Collaborating is key for growing your audience in a way that actually benefits you. We’ll talk about who you should choose to collaborate with in a minute. But, why you should collaborate will determine who you choose to collaborate with. Collaborating allows you to be put in front of other people’s audiences and they get put in front of yours. Basically, you need people to know who you are and what you do. And collaborating allows you to show up as yourself and create awareness around that in front of an audience that trusts the person you are collaborating with.

Choosing who to collaborate with is key for a “successful” collaboration. You want to first think about who you are trying to reach. This would be your client avatar. And if you haven’t thought about who you are trying to reach then watch my course on client avatars. You don’t want to just collaborate with anyone. If you’re trying to reach women in their 30’s-40’s in your area and you collaborate with a PT who works with post-surgical athletes or the tux shop across the street. So get super clear on your ideal client and then look at who is also reaching that person. If you don’t know the business owner yet it might take some “dating” before you collaborate. This is a good thing. It allows you to learn more about them, how you can work together, and get clear on who is doing what and how you can help them and they can help you.

Once you have an idea of who you want to collaborate with and know what you are wanting to get out of it aka more followers on social, more people on your list, more people aware of your business etc then its time to decide on how you will collaborate. Here are some ways you can collaborate:

  • Instagram loops
  • Events- virtual or in person
  • Gift Certificates they can give away and vice versa

In an IG loop you and the other businesses would team up to do a giveaway. Everyone who wants to enter the giveaway needs to follow every business, like the picture and comment. Usually asking them to tag a friend (don’t give them too many things to do). Then you pick the number of winners and hopefully you and all the collaborators got some of each others followers and some new ones. SIDE NOTE: while this might get you more followers remember followers do not translate to $$$. But, it is a great way to see if you like working with someone with very little investment.

Events require a bit more commitment but people LOVE a shared experience and better than a loop because they get to experience YOU. So, they skip several steps of awareness and get more connected with you and what you offer. I’ve seen this done in many ways. A studio offers a class, then a nutritionist gives a talk and massage therapist teaches on something, etc etc. People buy a ticket for a nominal price (gets them to commit to showing up). Each business would invite their clients/list and everyone wins. And because each person in the collab is trying to reach the same people your marketing for it goes farther.

Years ago when I moved studios the studio owners offered the shop next door 50% off a first time session to anyone that spent x amount of money in the shop. The shop was able to email all their clients and have a reason to entice them to come in and buy something. And the studio got their name in front of all the people on the list and then those who got the gift certificate heard about the studio another time and were more likely to try it because they had that gift certificate/coupon. I love these because you can get some of these offers from other businesses trying to reach your clients and give those away for referral rewards instead of discounting your services.

We’ve got one more how. How do you ask someone to collaborate with you? Well, first you need to know what you bring to the table. What can you offer these other businesses? If you’re wanting to do a loop and you have 450 followers and they have 45k followers it might not be mutually beneficial to them to partner with you. But if you’ve got a coffee shop looking for reasons to reach their clients who can’t sit indoors right now and you have space to do a class outside they would LOVE to bring their coffee to your people and invite their people to the class for a community event. So, when you ask people tell them why you love them/what they do etc, tell them what you want to work on and what you are offering. Then ask if they would like to get on a call and talk about it. Keep the ask simple. They should be able to read it on their phone screen. And, be specific why you like them. People can smell a copy and paste collab ask. Take your time to personalize 3-5 sentences.

Homework: write down who you are trying to reach? What you are wanting to bring more awareness to? Then make a list of businesses who are working with your ideal client and would like those same awarenesses. Then go for it! You’ll get plenty of no’s. I have been told no from many collabs and I have told many people no. Its not personal. It could be the timing, the offer etc. Its not you.

So, who are you going to collaborate with next?

xx~LL

Preventing Burn Out and Overwhelm in your Fitness Business

“Do you ever have a bad day? A day that makes you question why you even do what you do?” I was asked that by a fellow Pilates teacher this week. And that question came after hearing from more than one teacher that they are overwhelmed, stuck, exhausted, and stressed out. Are you? Are you teaching more than you want but making less than you need? You’re not alone. It’s really easy when you are in a service-based business like teaching to say “yes” too often and try to be all the things to all the clients. It’s easy to put unreasonable pressure on who you should look like or what you should be saying. Let’s talk about some reason burn out happens in your business and ways you can prevent it (or at least catch it before its bad).

Here are some of the things I see teachers and studio owners do that leads to burn out and overwhelm:

  • saying ‘yes’ all the time.
  • teaching on their day off (even if its just one client).
  • marketing to everybody.
  • skipping their workout to teach a client or class
  • not charging enough (money is energy you give your clients energy that’s how they repay you).
  • not having a teaching schedule.
  • not having an ideal teaching schedule.
  • not having set time off that is off-limits for work.
  • letting clients contact them anytime and responding.
  • not upholding cancellation policies.
  • trying to market to everyone so they talk to no one and feel like no one is listening.
  • listening to too many people tell them what to do.
  • not having a community.
  • no accountability to their goals, boundaries or practice.
  • not having a consistent connection with those who support them.
  • a safe place to share what they are worried about.
  • not delegating.
  • trying to be the teacher, owner, ceo, marketer, janitor, social media expert, and website developer.
  • not firing clients who abuse the policies or are verbally or physically abusive.
  • have not taken the time to know their why and filter their goals through it. So they keep doing what everyone else is doing in the industry and wonder why it doesn’t make them happy.
  • do not have a clear list of whose opinions of them matter so then everyone’s opinion is weighted the same.
  • have a fixed and/or scarcity mindset.

I could keep going but that’s a good start. Which ones reflect where you are in your business?

Here are some things you can implement in your business or reflect on today that will help prevent burnout or at least will help you see when you’re on the road so you can catch it before you go too far down the path.

  • Learn how to say ‘let me check my calendar and get back to you.” Before you say yes to a client who isn’t already in your calendar buy yourself some time. Look at your schedule and see how much you’re already teaching that day/week. And ask yourself if that time they want is an ideal teaching time for you. If it’s not then offer them a time that is. It’s ok to say ‘no.’ It’s easier to build a schedule around what you love then it is to move people around later.
  • Know how many hours a day/week you need to teach to make the money you want to make. Think about how much you want to gross in a year and divide that by how many weeks you want to work in a year (hint its not 52..it shouldn’t be more than 48). Take the and divide it by how many days in a week (not 7) and then hours in a day. The answer is how much you should be charging. And if you’re charging that rate then all you need to do is check to make sure all your teaching hours are filled. If they are for that week then the person who wants a session needs to book next week where there is a spot.
  • Create an ideal schedule. This schedule should begin with YOU! I have a whole course on how to create your schedule and fill it here. But, to get you started you need to make sure your schedule includes your practice, your family, and your sleep and days off first. Then the amount of teaching hours that when filled = the money you want to gross in a year and then hours where you will work on your biz but not in your biz.
  • Know whose opinions of you matter and tell them! If someone criticizes you then you can see it from their perspective but remember if they are not on your list then it doesn’t get to hold the same weight as someone who is on your list. So go talk to those people. Everyone needs a community, accountability a place to go, and share what’s on their heart and mind. To get feedback and support. It’s literally why I created my online coaching group AGENCY.
  • Keep your practice up! Whether it’s with some on-demand platform or hopefully someone else teaching you and seeing you. If you lose your practice time to your work you will eventually resent your clients. But it’s not their fault. You’re the one that didn’t uphold your boundaries.
  • Make notes in your calendar when you are feeling less than optimal. Notice if there is a pattern. I know if I don’t take off 3-4 days in a row every 4-6 weeks on top of my regular 2 days off a week I will start to feel like I’m running on steam. And if I push through…it just means I’ll need more time off or I’ll get sick.
  • Know the signs (it’ll take a few bouts) or ask those around you to tell you some things they noticed about you before your burn out happened so that you can start to see and recognize that you are going down a path to be overwhelmed, have an anxiety attack, feel like you’re so burnt out you have to take off time or worse…consider quitting.
  • have cancellation policies and systems in place for scheduling and canceling so that you’re not always available. And uphold them.
  • Remember that people are just being themselves but that doesn’t mean you have to let them walk all over you or be an energy vampire. You need to figure out what you need to be your self and have energy afterward. Then create the boundaries around this an uphold them.

There are plenty more including hiring and delegating but let’s start with those. Which ones will you implement first? Side note: Don’t try to implement 5 of these at once. That will just overwhelm you more. Pick one or two to implement then one or two more until you’ve got your business working for you.

One more thing, just because you have your perfect work schedule, policies, the ideal client, and charge your worth doesn’t mean you won’t have a bad day or feel overwhelmed. These things simply help you have fewer of them, feel in control and reveal when one is coming. And, sometimes bad days or overwhelmed weeks reveal to us where we need to make changes. When I have them now its because I am doing a role in my business that is not the role I want to play. This requires me to make some new changes, maybe bring on another team member or hire someone to do some things that don’t need to be done by me.

But, if you do all focus on teaching your ideal schedule, upholding your policies and boundaries, and are clear on your why you’ll be able to take pauses, breaks, see possibility and potential on those days when you’re wondering “why am I doing this?” It’s more productive.

Let me know if you need support in creating policies, raising rates, firing clients, and more. Always here to help you do more of what you love.

xx~LL

10 Reasons They Are Not Coming to Your Class

Most of the time I hear that there are too many classes, too many teachers, too many studios and that’s why a teacher or studio is having trouble filling their classes. But, to be completely honest that is a lie. Because as often as I hear there are too many there is another teacher or studio complaining that they are the only ones and so no one knows who or what Pilates is. So, if saturation isn’t the issue (trust me its not!!) then what is? Well, below are some of the top reasons I have found most people are not saying “yes” to you. They are saying “yes” to someone or something. Which one of the reasons below might be your issue?

  1. They don’t know what Pilates is.
  2. They don’t know how it solves their problems.
  3. They don’t see the value in Pilates (because they don’t know how it solves their problems).
  4. They don’t see themselves on your websites/social.
  5. You’re selling the process.
  6. Your site doesn’t allow them to book.
  7. You have too many options and so they need to think about it.
  8. Your website isn’t mobile-friendly.
  9. You don’t tell them how to work with you.
  10. There’s no sense of urgency to act now.

Got an idea of which problem you need to solve?

If people don’t know what Pilates is it doesn’t matter how great of a teacher or beautiful your studio is they will walk by and keep on walking by. But, the common fix for this is to talk about Pilates. The mistake here is that you are marketing Pilates. Which is helpful for EVERYONE. Focus on what Pilates is when people work with you and specifically how Pilates with you helps them!

Most people think Pilates is an Ab workout where others think its a PT based workout. But maybe with you its all about posture or horses. Well, if you don’t work on telling people how you solve their problems whenever you say Pilates they are going to hear what they know (if anything) about it. You gotta be selfish a bit in how you talk about Pilates. What is Pilates with YOU and how does it HELP THEM?

When people say that potential clients think they are too expensive I know its not the price. Its the fact that the teacher or studio has yet to show their value. And people cannot place value on something if they don’t know what it is and how it helps them.

Which is why your website is so important! It needs to be mobile friendly because most people use their phones and ipads to search for things. But, it also needs to show people that look like them doing Pilates with you. They need to hear less on how many trainings and certifications you’ve done (trust me that is not a differentiator) they need to know that you get them, you understand their pain and you can help them. Your site also needs to allow them to book. Yes, it’s important! If they are ready to try you out you want to remove as many barriers to entry as possible. And, by the way, your time is worth it! You don’t want to be booking people all the time. And, if you have too many offerings people don’t know what to do when are ready to book. Do they book the intro session, package, classes, duets, semi privates, mat classes, express session…? Make it clear what a new client needs to do first.

Look at your recent posts, how many times did you post your upcoming classes and workshops? When you post “Pilates tonight 6pm” that’s selling the process. And few people will go “Yass sign me up” unless they already know like and trust you. New people need to hear how you’re the guide. What will they get by working with you? Sell the results!!

Let’s say your site is clear on how to work with you…how clear is it in your social media? Do you talk a lot about Pilates but not how to work with you? How to set up a session? What happens when they work with you? Again, shouting out your love for teaching and the method is awesome…but it doesn’t tell the person who is loving what you’re throwing down know what to do next.

Why should people act now? What do they get (please no discounts) for acting now? Why should they start working with you tomorrow instead of next month? You need to spell it out for people. I know it sounds obvious to you and me that the sooner they start with you the sooner they get the results but you need to tell them that. You need to paint that picture.

For example, I can tell you to watch this course to learn how to fill your classes and workshops. And you are now aware that the course exists and what it does. But, if I just leave it at that maybe one or three of you will be tired of trying to figure out how to make your classes fill and you’ll buy it. Or I can talk about how you’ve got 15 spots in your classes and currently, you’re averaging 5 people. And every week you go without putting my tips into place you’re not just missing out on helping 10 people. Which of course is important. I mean, its why you got into teaching. But, what if you did take this course today? Well, you would spend about $99 sure. But, if you started implementing the tips then in a week what if you had 8 people in the class? And those two people told two friends so that next week they had 12 people in class. And by the following week, you had a waitlist. And not only does that mean you’re helping 15 people a week you’ve sold out! And, you’ve made the investment back on the course in less than a month. So you can wait a week or so to buy that course. But, you’d be literally leaving money on the table and your people would wait longer to get your help.

Look, I’m not saying filling your schedule or your classes is easy. But, what I am saying is that too often teachers and studio owners use excuses as to why their classes are not filled. When there are actually a few reasons that are totally solvable…if you want to solve your problems…that can change the direction of your business in an instant.

So, which reasons are you going to work on this week?

xx~LL

 

Why You Need an Ideal Client Avatar and How to Define Yours

You’ve heard that you need to talk to your “Ideal Client Avatar” aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably have been trained well and can teach all types of people. And Pilates meets everyone where they are. But, that doesn’t mean you get to talk to everybody. In fact, you can’t. You literally cannot write a post on any social, a newsletter, blog, or journal and talk to everyone and get attention. Even big brand names like Coke, Pepsi, or think of any big brand talk specifically to one person. Why? Because people need to feel like you see them, you get them, you understand them. They need to know that no matter their pain, problem or goal you can help them specifically. So, does this mean you only get to have one ICA? How do they do it and still appeal to so many people?

A simple answer is yes you can have more than one avatar. But, you still cannot talk to all of them at the same time. So, sure, you can have 3 avatars (I would keep it to 3 tops if you really can’t narrow down) but you still have to have total clarity around each one and know which one you’re talking to when you are promoting who you are, what you do and why you rock.

How do you know who your ideal client is?

This gets more complicated but it doesn’t have to be. I find that many teachers and studio owners struggle with this because they think about all the clients they have that they like. But, if I ask them if they would want 20 of that person they quickly remember that the client they like is late all the time, doesn’t want to pay their rates and is inconsistent.

So, first, you need to not worry about what will happen to the current clients you have. You might be a lucky person and have a client who is your total ICA. But, you might now. And that’s ok. We’re going to dive into what you need to know about your ICA and how to talk to them in this blog.

  1. Think about why you got into teaching in the first place. Was it to solve a problem you had? Was it because of how Pilates made you feel? Many times our ICA (or one of them) is us before we discovered Pilates.
  2. What do you like learning more about? I see a lot of teachers take workshops on anything. But, those who dive into something more specific will find a path that leads to working with more people that light their fire and allow them to flex their muscles a bit more. Look back at some workshops at see which ones lit you up so much you wished you could take hours more on that topic? Who does that information help?
  3. What are some non-negotiables in your business? Do you prefer to teach privates or groups? Do you want to teach more people or fewer people? Are there days and times that you will teach or won’t teach?

There are a ton more questions to answer about your ICA. But before we can get to them I want you to answer the above. Because these answers will really define a lot about your ICA’s. If you don’t want to teach mornings we need to own that and keep that in mind as we define your ICA. And its easy to get in the scarcity mindset as we dive even deeper into who your ICA is and start to bend your own rules.

Now that we know what information lights your fire, why you got into what you do and what you non-negotiables are we can start to dive even deeper into your ICA. And remember, the reason we need to be specific is so that when we market who we are and what we do we are speaking directly to our clients (future and current) so they feel SEEN! Everyone needs to feel seen.

Let’s get specific:

  • where do they live
  • when do they workout
  • where do they work/do they work
  • where do they workout
  • how much money do they make
  • what do they do for a living
  • what do they do in their free time
  • where do they get their information
  • what social media (if any) do they enjoy
  • what books do they read
  • what magazines/blogs do they read
  • what groups are they part of
  • what do they like to eat/drink
  • what does a normal day in their life look like

Now, let’s talk about why they need you:

  • what are their pain points
  • what keeps them up at night
  • what would they do anything to have a solution to their problem
  • what do they wish they had more of

How do you help them (hint don’t just write “with my Pilates sessions.”):

  • what about what you do specifically helps them
  • what are your ideal client’s program/how often do they need to see you
  • what do past and current clients say you do
  • what protocol do you want your ideal client doing with you

What are their objections:

  • what will keep them from saying yes to you
  • who will stop them from saying yes to you
  • why might they not say yes to you

Ok, you ready to take all this information and put it together to talk to your ideal client and make them feel seen?

If you know how your future client wants to feel every day and you know what their objections will be then you can literally say: “Hey ___, I know you’re tired of feeling tired and you can’t fathom taking time out of your day for your self-care. But, I also know that back pain isn’t going to go away on its own. You know that too. And, I know that if I was able to work with you each week not only would your pain lessen but you would have more energy. Plus, one day a week we can do it while you’re at your office so you don’t lose time coming to see me in the studio.”

The woman I was picturing was someone who works 12 hour days, is working hard to “get ahead” and so she is sacrificing herself. But, she wants more. She wants to feel good and have more energy. So I know I can get her to come in person once a week but that won’t help her so I am going to also see her the second time online because then she can see that I believe in what I do so much that I will meet her where she is.

Notice how I didn’t write: “hey ___, you’re tired, you’re busy, you may have back pain or neck pain, or postnatal problems. And yeah, I can do posture and pt too!! I like to see my clients 3x a week but we can do once or twice or whatever you want. What do you think?”

Does the person above have pain or posture problems? I don’t know. And does this teacher sound confident in how they do what they do? Nope, they are willing to see their client whenever the client wants…

Going back to the first question: Can you have more than one avatar? Yes, as I mentioned you can. But, you have to go through all the prompts above for each avatar. And, every post or piece of marketing you do you need to make sure you know which avatar you are talking to. On OPC we have three avatars. But, lately, I have only been talking to two of them. And, I only talk to one at a time.

And, if you do this really well do you know what happens. The person you are speaking to so well, the one that feels so seen comes to you, takes from you, and tells their friends. And, there’s a high chance that some of their friends are not just like them. So, by talking super specific you still end up attracting other clients. Your business grows and its because you’re mostly teaching the clients that light your fire!

I’d love to hear who your ideal client is. You can share it with me in the comments below. And, for more support defining your ideal client and how to market to them check out my avatar course here, becoming known, and the client journey. These courses will help you go from an idea to an in-person/online client!

xx~LL

 

Tips for Launching Your Workshop, Classes or Online Course

You know that your new class, workshop, online course or product is a good idea. In fact you believe its a great idea. But, you’ve posted about it and crickets. Or, just a few people and you’re feeling like “nothing works.” Or maybe you are just at the beginning stages and you don’t really know what to do beyond creation of the idea. Here are tips for launching your idea and getting people to see the value that you see in it.

Before we get into the tips its important to ask yourself a few questions (I promise the tips are coming up fast).

  1. Are people asking you for this? If the answer is yes then the tips below will be easier to implement. If the answer is no then you’ll need to make sure that you’re warming people up for this idea. For example, when I created OPC it was because my clients were asking me for classes since I was traveling so much. But when I created AGENCY the first time (it wasn’t called that then) I heard crickets. Literally nothing. I had to go back to the drawing board and warm up my audience for the program I believed in. Which now is call AGENCY and 90% full.
  2. How much do you believe in this? Whenever we launch something new there is going to be a period of time where it feels like no one cares. Like we are talking into a black hole. And its going to be your drive, your belief in this product, workshop or service that sees it through. Seth Godin calls it “the dip”: a temporary setback that will get better if you keep pushing. If you just like this idea but don’t know that you would fight for it even when no one is listening then it’s ok to park it for a while and hold out until you have an idea you can’t stop talking about.
  3. Do you know how it helps people? People buy what the believe will solve their problems. If you don’t know how your workshop, service, or idea solves a person’s problems keep diving deeper before you launch.

Ok, now here are some tips for launching, filling and selling your service or product.

  1. Before you create it know who it is for. I mean truly who it is for. ALL the dirty details! Too often people make mistakes by creating the product or service and then deciding who its for. But, I promise you tears will be saved, classes will be filled and you’ll have a much easier time if you start with who you are creating something for in the first place FIRST! Who is it for? How does it solve their problem and what will their objections be? What will their life look like after they come to your class or workshop?
  2. Get people excited! Before you spend the time and energy creating the entire product get people excited by “teasing” them a bit. Ask them questions that would help you really fine tune your product, class or workshop for them. Make them feel like they are part of the creation process. Think of movie trailers. They don’t just put a movie out there. They put out ‘teasers’ aka trailers for people to get excited and countdown the days to opening night.
  3. Sell people on the results not the process. This is key! Too often I see teachers and studio owners selling the workout or the workshop but not the things people get by going. Instead of “sign up for class this week” which says nothing about the class, what people get and why they should come. Talk about the results that they get by coming! What will life look and feel like?
  4. Share how you are the expert, the guide. Why should people buy or take from you? How are you the expert? People don’t buy Pilates or whatever you are teaching or offering. They buy from people they trust. So you need to share your story. How you got to where you are. Why this means so much to you! People don’t need you to be perfect. They need someone who they can trust to solve their problems. So be sure to regularly be sharing your journey!
  5. Talk directly to your people. I know you want to talk to everyone. I promise you this is a bad idea. While I write this I am specifically thinking of the two people who asked me this question last week. I know that it will help more than just them but I try to talk to anyone out there who could be creating something then I promise you that you won’t have gotten this far. The more you dial in and talk directly to your person you are wanting to serve the more they will actually respond. Look at some of the influencers that you follow. Look at how they write anything. I bet you that it feels like you’re in conversation with them. Now, look at your posts. If you’re getting lots of comments and engagement chances are you’re dialed in. If you’re not then time to get more vulnerable and more specific.
  6. Tell people daily how you help them. Yes, daily. I know this feels like a lot. This doesn’t mean you sell to them daily. Nope. This means you simply find different ways to share who you are, what you do, and how you help THEM.
  7. Give yourself the time it takes. Too often I see people create an offering and then give it one week and if it doesn’t sell then they throw the idea away. You need to give people time. 15 seconds on a story isn’t enough time for someones brain to say “yes I want that.” Remember tips 5 and 6 and then add in social proof. Testimonials, before and after’s. Your people need to see themselves in your posts.
  8. Tap into your network.  Who do you know who shares the same clients but offers something different? How can you collaborate? Do a live or go on their podcast? What can you offer their people that they can’t? How does that add value to them?
  9. Have clear steps on what people need to do and when to do them. Its easy to think that just because you told everyone clearly about your new product or service that they will then know what to do. But, pretend they just don’t. I mean, people are humans and they have a lot going on. So, what should they do if they are interested? Tell them and then tell them again.
  10. Yes you need a list, yes you need to email and post regularly and yes you can do this! I know it seems like there are a lot of people in a space. But there are also 7+ billion people on this planet. Focus on the ones you want to serve and then serve them!

There are actual steps to a launch of any kind. And this is something that I coach people on and we can do it when you know that you have answered questions 1-3 and you have started really adding value to your audience. Because to do a true launch it will feel very overwhelming if you don’t have the list, are not posting, don’t have practice talking to your audience, and haven’t created a network. So, if you’re ready to go full launch mode then contact me here. If you’re more in the needing more clarity on your ideal client check out this course, getting people on your list this course, and solid tips on creating, marketing, and filling a workshop this course is for you.

Where ever you are I promise you that you are the only person who can teach who you want to teach the way you teach them. So, share your story, share it often, get to know your people deep down and then create the service/product that will help solve their problems. Launching will be easier if you do.

What are you hoping to launch? I would love to hear about it in the comments below.

xx~LL

Tips for Getting New Clients and Rebuilding Right Now

Whether your studio has opened or not doesn’t mean you cannot be growing your business. Let me say that again, it does not matter if your physical studio space doors are open. You can still be growing your business right now. Four months into this pandemic I have seen more teachers and studios in all fitness modalities pivot, grow, change their offerings, raise their rates, and more. This can be you! And I know some of you are hanging your hat on your studio doors being able to open whether you have a brick and mortar or home studio. But, waiting until that moment happens will be fairly anti-climatic because what those who have opened can tell you is when you do get to “reopen” you’re looking at maybe 25% of your original client base. And, I know I don’t have to tell you that 25% is not enough. It’s not growth. So, how do you rebuild, get new clients, and more than survive this time?

Before I go into these tips I need you to promise yourself that you will have an open mind and be willing to try at least one of these things. And more than once. You likely couldn’t do the Teaser on the first try but you didn’t let that stop you. So, if you get a ‘no’ in your business or don’t get the results you’re expecting day one or after the first attempt, you need to remember how long it took you to do the Teaser. AND, I bet you know now that had you done more practice sooner and often you could have seen your Teaser improvements faster. This is not the time to wait and see. This is the time to put your foot on the gas, be brave AF, and not take no for an answer. Are you ready?

  1. Who do you know who would like ‘this?’ Notice that I didn’t say ‘do you know anyone who would like my classes?’ I said, “WHO DO YOU KNOW…” Our brains do not like open loops. And they don’t need to answer it right then. And, you need to ask them again and again. And who are the people you are asking? The 25 % or 10% or 40% of your clients who are joining you for zoom or in your studio now. These people LOVE you! They are braving these weird times and showing up for you now. Ask them. Contact the clients who you’ve not seen since March. I know you’ve already contacted them a couple or few times. Do it again. Remember, their life was upended too. They also are trying to navigate these times. Be patient but be consistent. Be personal. Be human. But, if you want to remain open be persistent. Who will you ask today “who do they know” that could use your teaching?
  2. What other businesses share the same clients? These businesses are in the same place you are. I don’t care what you think you see on IG. They are also trying to find creative ways to get clients to buy their dresses, their coffee their pies. Two minds are better than one as we know. So, how can you all team up and create a virtual or socially distanced day, event, summit etc that allows them to have something exciting for their people to look forward to attending and attend? And, maybe there is some bonus for those who get their friends to sign up.
  3. Don’t be so quick to ditch virtual.  I know so many teachers and clients are not loving the virtual teaching options. BUT, remember, your walls are not limited virtually AND people can attend from all over the world. I started taking a class that is in Houston because I saw my friends taking it. Even though their studio has reopened they’ve kept us, virtual takers, online and they now have double the students in a class and that virtual option has no limits.
  4. Your discounts and sales are not what gets you new clients. I know you think you need to offer a sale to get people to try you out. But, you’re not making dresses where the markup is 2-5x and you have the margins to do that. A dress doesn’t even help people past the time they wore the dress. You are helping people feel better in their skin, stronger in their muscles, and be able to pick up a 6-gallon jug of water on their own at Costco because now they can’t have someone help them. I literally just got that info from one of my online students. I mean, she doesn’t care if I have a sale or not she just wants me to keep showing up so she can remain independent! You do that for people. Never discount that gifts that give beyond the Mat, Reformer or studio. People are not searching google for prices of classes in their area. They are searching for the person/studio who is soo enthusiastic, confident and consistently showing up to help them.
  5. People over Product. Looking back on what you post, market, “advertise” notice how often you are talking about the people you help vs the product you offer. What I see often is that teachers and studios are talking about their product or the sale on their product and not the people they help. I know you help people. But, your future people DON’T. So, be obsessed with how you help people and they will see your enthusiasm (#4) and buy from you because they want to feel like those people you’ve already helped.
  6. Pivot. Look, you may be known for your 12 person classes and now people are not feeling super safe in 12 person classes. So, revamp your offerings, create Semi-Privates, and change your prices to reflect that. Yes, you can make the same with 3-4 people as 12 people. Does that mean you have to find new clients…yep probably, but remember those who used to come to your class know how awesome you are. And you need to tell them why for now, fewer people is the best thing for them. Used to teach Privates but now you need to get more clients what the clients that still come to see you can bring their partners, roommates, and family members? They are already living together so coming to work out together is same same. And, they each can pay a little less than a private, you make more in that hour than you did when it was a one-on-one and you don’t need to teach the same amount of hours to make the same or more amount of money.
  7. Shift your perspective!!! If you are seeing and talking about how many studios are closing, if you are focusing on what other studios are selling or how many local businesses are closing you will see more and more of that and your brain will likely think “if they can’t make it how can I?” Or, “everyone is struggling so I’m gonna have to struggle too.” WRONG. You can absolutely thrive during and after this time. It requires you to believe in yourself. You to pour into people how you help them. You to show up every day and show people how you are what they should be investing in.

My friend, I’m not in denial that studios and businesses will close. But, I do believe that more people will have stronger, better businesses because of this time we are in. You may have to get more creative than ever before. But, for those who believe and take action the path will reveal itself, the clients will appear and the growth will happen. I know. I have seen it every day during this time with those in my AGENCY community. What will you do today to take action and grow your business?

 

xx~LL