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Why You Need an Ideal Client Avatar and How to Define Yours

Why You Need an Ideal Client Avatar and How to Define Yours

You’ve heard that you need to talk to your “Ideal Client Avatar” aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably have been trained well and can teach all types of people. And Pilates meets everyone where they are. But, that doesn’t mean you get to talk to everybody. In fact, you can’t. You literally cannot write a post on any social, a newsletter, blog, or journal and talk to everyone and get attention. Even big brand names like Coke, Pepsi, or think of any big brand talk specifically to one person. Why? Because people need to feel like you see them, you get them, you understand them. They need to know that no matter their pain, problem or goal you can help them specifically. So, does this mean you only get to have one ICA? How do they do it and still appeal to so many people?

Tips for Launching Your Workshop, Classes, or Online Course

Tips for Launching Your Workshop, Classes, or Online Course

You know that your new class, workshop, online course or product is a good idea. In fact you believe its a great idea. But, you’ve posted about it and crickets. Or, just a few people and you’re feeling like “nothing works.” Or maybe you are just at the beginning stages and you don’t really know what to do beyond creation of the idea. Here are tips for launching your idea and getting people to see the value that you see in it.

When Should You Hire Help and How Much Should You Pay Them?

When Should You Hire Help and How Much Should You Pay Them?

Believe it or not the answer to when you should hire someone is sooner than you think and before you are ready. Whether you are working for yourself or you’re running a studio the truth is no matter how awesome you are you cannot do it all. At the beginning of your business, you have to “bootstrap it.” In fact, even if you have the money to hire all the people there is a lot to be said for focusing on doing only what you need and doing most of the work yourself. In the book “Power of Broke” Daymond John explains how so many businesses did better by not having the funds to do everything at one time. But, at some point, your badass skills will fall short of being able to do all the things well. Or, lack of time to do all the things will get in the way of your growth. So, how do you know when to hire? And, then how much do you pay them?

Pivoting: Tips for Instructors and Studio Owners

Pivoting: Tips for Instructors and Studio Owners

Pivoting, I am sure you have heard this word more often than you want during the Corona Virus Shut Down, Re-open, and potential re-closures. And, maybe you have even pivoted once or twice already? I know you struggle to know if you should pivot now? Is it too late? What if things “go back to normal?” And, even wondering if it’s too late and you missed the Pivot Plane. Truth is pivoting may be more than just what helps you survive this time. It might actually take your business to a level you hadn’t thought about. Or, even become more than a band-aid to the times and be the way you help people for years to come. Pivoting doesn’t have to be a last resort or a “bad thing.” It could literally be the thing that sets you free of what you thought you “should be doing.” So, whether you have already made some pivots or are just getting started here are some tips for Pivoting. 

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Featured Blog Posts

Optimizing Your Personal Finances

Optimizing Your Personal Finances

The Money Monster Are you afraid to look your money monster in the face? You’re not alone.  In fact, many people avoid their finances and hope for the best.  Hope is not a strategy.  We know this, yet…..we continue to ignore the very resource that...

5 Ways to Cover Your Ass(ets) In Your Fitness Business

5 Ways to Cover Your Ass(ets) In Your Fitness Business

Nail Down These Strategies There’s a secret that no one tells you about running a fitness business: being an instructor and being a business owner are actually two very different roles, requiring different hats, skill sets, and hours in the day. Or should I say, extra...

Baby Steps To Your BadA$$ Vision

Baby Steps To Your BadA$$ Vision

You're Not Alone Too many people have goals, MISS their goals, beat themselves up over missing their goals, and write the SAME goals for another month. Is this you? Maybe your goals sound like action items, a TO-DO list of tasks to get done. A checklist if you will....

Use this Question to Get Unstuck and Grow Your Business

Use this Question to Get Unstuck and Grow Your Business

What Would You Do? It’s pretty obvious that COVID has affected Pilates and fitness clubs dramatically. Whether you are a teacher, studio owner, or something in between the virus, the constant changes in how we can interact with our clients, and the restrictions that...

Are You Ready to Leap?

Are You Ready to Leap?

You will need to make leaps in your life and business often. It isn’t likely going to be easy. You are going to wonder if you are doing the right thing? Maybe even decide to not leap at all. I promise you though that when you stay where you doing the same thing over and over again you will feel like you are going crazy. Or worse, you’ll quit altogether and then we lose a great teacher. So, in this blog, I’m going to give you some blogs that will support your leap, the formula you need to know to make sure you can do the link, and also why your schedule is so important when it comes to leaping.  

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Preventing Burn Out and Overwhelm in Your Fitness Business

Preventing Burn Out and Overwhelm in Your Fitness Business

“Do you ever have a bad day? A day that makes you question why you even do what you do?” I was asked that by a fellow Pilates teacher this week. And that question came after hearing from more than one teacher that they are overwhelmed, stuck, exhausted, and stressed out. Are you? Are you teaching more than you want but making less than you need? You’re not alone. It’s really easy when you are in a service-based business like teaching to say “yes” too often and try to be all the things to all the clients. It’s easy to put unreasonable pressure on who you should look like or what you should be saying. Let’s talk about some reason burn out happens in your business and ways you can prevent it (or at least catch it before its bad).

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Why You Need an Ideal Client Avatar and How to Define Yours

Why You Need an Ideal Client Avatar and How to Define Yours

You’ve heard that you need to talk to your “Ideal Client Avatar” aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably have been trained well and can teach all types of people. And Pilates meets everyone where they are. But, that doesn’t mean you get to talk to everybody. In fact, you can’t. You literally cannot write a post on any social, a newsletter, blog, or journal and talk to everyone and get attention. Even big brand names like Coke, Pepsi, or think of any big brand talk specifically to one person. Why? Because people need to feel like you see them, you get them, you understand them. They need to know that no matter their pain, problem or goal you can help them specifically. So, does this mean you only get to have one ICA? How do they do it and still appeal to so many people?

read more

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