3 Reasons Your Newsletters are Not Effective

3 Reasons Your Newsletters are Not Effective

Writing Newsletters takes time, and it is one of those things that most teachers and studio owners would prefer to not do. Convince themselves that email is dead. It’s not. And, while email marketers are seeing that its harder to get the ROI they used to get you are not an email marketer. You’re using your newsletters to engage with your clients, past clients and future clients (because people forward emails that are worthy).  Your newsletters remind clients of why you’re amazing. They offer a way for clients to email you back, create a conversation. But, you feel they are not worth it. And, it’s because you’re not writing effective newsletters. People get an average of 142 emails a day. So, why are yours being trashed with the others?

How to Manage Teachers in Your Studio and Not Go Crazy

How to Manage Teachers in Your Studio and Not Go Crazy

Managing a retail store was never a goal of mind. It kind of just happened to me and I was really good at it. So, when I quit retail, became a Pilates instructor and within six months was managing a studio, hiring teachers and making the studio business grow it was an easy transition. Now, I’m not going to sit here and lie to you and tell you managing teachers was easy. No, it’s not. It’s so freaking hard. And you studio owners have a big glass to fill each day. But, if you’re teachers are driving you crazy I’ve got some tough love in this blog for you. It’s because of you. So, let’s make it not your fault!

5 Things You Need To Be Doing In Your Pilates Business

5 Things You Need To Be Doing In Your Pilates Business

Pilates Teachers, Pilates Studio Owners, and other Fitness Professionals there are not quick fixes in business. But, don’t let that stop you from reading this week’s blog post. I’ve got 5 things you should be doing in your business that I promise don’t cost money and just a bit of your time. If you’re ready to get out of your rut then keep reading! 

3 Tips to Get People to Read Your Newsletters and Blogs

3 Tips to Get People to Read Your Newsletters and Blogs

You know you that you have to write blog posts, write newsletters and have a presence on social media to help market your Pilates business. But, it can feel like all your efforts on falling on deaf ears when you post or hit send and literally hear crickets. Or, worse, when you hear people say they didn’t know you offered something you just announced in a newsletter. Ugh so annoying.  You know, when you email about a rate increase and then a client swears you never told them. So, why does this happen? How come when you post on social, publish a blog or send a newsletter you aren’t getting through to your clients? Simple, you’re not speaking to them. 

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Why Your Business Can’t “Just Go Back to Normal”

Why Your Business Can’t “Just Go Back to Normal”

Good Opportunity Cv19 is teaching us more than how often we should be washing our hands. This time is revealing to you where you've been building your business on a shaky foundation. Sure, you might miss and wish you could "go back to normal" but was that really...

5 Ways to Use This “Time” to Grow

5 Ways to Use This “Time” to Grow

Tired of Calling This the "New Normal?" Tired of calling this the "new normal?" Yeah, me too! But, alas here we are. A new normal for our lives, business and the hours in between. In almost every corner of the world, you have been in "shelter at home" for at least a...

8 Questions to Answer Before Creating a New Offering or Service

8 Questions to Answer Before Creating a New Offering or Service

Ask Yourself These Questions Creating multiple income streams is essential in most businesses no matter the market you're in. But, right now, during the time of CV-19, if you already had multiple revenue streams you might not be in as bad a position as those who had...

5 Things You Need to Make Changes In Your Businesses

5 Things You Need to Make Changes In Your Businesses

Making changes to your business is never easy. How do you know what to do first? You’ve got bigger goals for your business but it can be hard to know what to do when you’re in it. And, scary when you feel like you need to make big changes to get what you want. No matter where you want to go in your business you need to have these 5 things to make your magic happen.

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How to Prepare for a New Client

How to Prepare for a New Client

First impressions are important. And, when it comes to a new client engaging with you or your studio it’s even more integral. When someone comes in for their first class or session 60% of the decision to start a new fitness regimen is made. All you have to do is help them decide that it is you. Here are my tips for scheduling and teaching a new client

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Tips to Owning Your Worth and Overcoming Objections

Tips to Owning Your Worth and Overcoming Objections

It doesn’t take long as a Pilates Instructor, Fitness Trainer or any other service provider to here the objections to their offer. In all honesty, if you are not hearing objections to your services then you are not charging enough or you’re probably not setting boundaries in your schedule. Objections to what we offer are going to happen. Learning how to overcome or get ahead of them is key. And, all of that comes down to you owning who you are, what you do and how much you are worthy!

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