Provide Content Worth Reading
Writing Newsletters takes time, and it is one of those things that most teachers and studio owners would prefer to not do. Convince themselves that email is dead. It’s not. And, while email marketers are seeing that it’s harder to get the ROI they used to get you are not an email marketer. You’re using your newsletters to engage with your clients, past clients, and future clients (because people forward emails that are worthy). Your newsletters remind clients of why you’re amazing. They offer a way for clients to email you back, create a conversation. But, you feel they are not worth it. And, it’s because you’re not writing effective newsletters. People get an average of 142 emails a day. So, why are yours being trashed with the others?
Keep Them Regular
- You are only “selling.” Yes, we want clients to sign up online, to create standing appointments. To get get info about new classes or the schedule changes. But, if all you do is sell to them in newsletters you’re going to totally be flagged by their emails as “promotions” and you won’t even make it in their real inbox. And, your clients don’t open emails to be sold at (unless it’s cyber Monday) they open because they are want to hear more about what they care about. They want valuable information that will make them better.
- You are not consistent. You send a newsletter once a month then you miss a month and then you do two in a month. It’s erratic. Humans like predictable. Be consistent. Try to get send a weekly newsletter if possible but if you’re only going to do monthly ADD LOTS OF VALUE and never miss.
- Your subject lines are boring. Yep, it’s really all about the subject line. “Monthly Newsletter” is not sexy. Not exciting. It doesn’t make me want to open it. I still might but it’ll be the rare bird. Have fun with your subject lines, grab their attention. You want to stand out amongst the email crowd. One of my best open rates came from my newsletters “the biggest mistake I ever made.”
I know you know you need this newsletter. I know you know you need to stay top of mind with your clients. I know you want to have a way to reach out to old clients and inconsistent clients. Newsletters do that!
Take the time to write a consistent newsletter, that gives away information they can share with their friends. Add value to their life. Have a call to action. Maybe it’s a question they should answer, maybe they should share the newsletter with a friend? Ask them to do something. People don’t do things without a call to action. Have fun with your subject lines.
If you’re wanting more support and advice around newsletters first of all YAY! You’re a rockstar! I can help you. Contact me here for a one on one coaching call or watch my course all about newsletters here.
What will your next newsletter talk about? Share in the comments below!