How to Prepare for a New Client

It’s easy to get caught up in selling Pilates or the training to the new client, but, the truth is you are the guide

Client Engagement

First impressions are important. And, when it comes to a new client engaging with you or your studio it’s even more integral. When someone comes in for their first-class or session 60% of the decision to start a new fitness regimen is made. All you have to do is help them decide that it is you. Here are my tips for scheduling and teaching a new client.

Pilates teacher helping client in reformer workout
All you have to do is help them decide that it is you

Tips for Scheduling and Teaching

  1. Make it easy for them: Is it clear on your site what to do next? How to schedule? What do you offer?
  2. Tell them what to do: Don’t offer them all the times in the world you have or ask them when they want to get started. Train them from the beginning to schedule their life around Pilates with you.
  3. Have a “what to expect” email: Whether they sign up over the phone, email, or via text be sure to send them an email that tells them your policies, what to expect, wear, park, etc.
  4. Know their why.
  5. Forget about selling Pilates. They just need to trust that you’re the person who can help them.
  6. Follow up even if they said they don’t want to do Pilates. Send them a thank you note.
  7. Remember that their first package is still the courting process. Hold them accountable for their sessions, consistency, and goals.
  8. Train them how to treat you and the studio. If your policies are broken you have to uphold them. It’s not a fun convo but it’s most important in the beginning.
  9. Don’t take things personally. Whether a client loves Pilates, doesn’t, late cancels, or quits it’s not personal. Read the 4 agreements. You’re not for everyone and that is ok.
  10. Know when you want to teach, where, and whom. It’s your business and you’ll get more clients that inspire you when you’re clear on these things. Not everyone is for you and that’s ok.

It’s easy to get caught up in selling Pilates or the training to the new client. But, the truth is you are the guide. Your studio is the community. If you are clear on who you are for, what you offer it makes it easier for your future clients to decide on you too. And, then help them out by making sure your site, how you schedule them, and prep them makes it easy for them to know you are the expert at what you do.

For more tips on first-time clients check out this blog and this course. For coaching on converting first-time clients for you or your studio contact me here.

xx~LL

Female instructor teaching Pilates
If you are clear on what you offer it makes it easier for your future clients to decide on you

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ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

4 Comments

  1. Miguel Bengoa

    Great post, these reminders are really useful! 🙂

    Reply
    • group218

      yay!! I am so happy you can use them!
      xx~LL

      Reply
  2. Janis

    Remembering that not everyone is for you is something that I find really helps with my mindset.

    Reply
    • Lesley Logan

      Yay Janis! This is sooo key! And, if you can repeat that to yourself every day you will enjoy your clients even more! xx~LL

      Reply

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