Featured Course

Why You Should Collaborate and How to Start

Collaboration is key. You’ve heard that. And yet, you think its easier if you just do it on your own. And maybe you could do it on your own for a little bit but now you’re aware that you can only go so far on your own. I mean, picture a canoe and then picture a cruise ship. Those cruise ships can go around a continent! Would be pretty tough to do that on a one-man boat. In your business you can do a lot on your own, you can grow a lot on your own but eventually, you will hit a plateau. And especially during times like these we really are stronger together. So, what is a collaboration? Why should you collaborate? Who should Collaborate with and What/how does it work? Let’s dive in.

Preventing Burn Out and Overwhelm in Your Fitness Business

“Do you ever have a bad day? A day that makes you question why you even do what you do?” I was asked that by a fellow Pilates teacher this week. And that question came after hearing from more than one teacher that they are overwhelmed, stuck, exhausted, and stressed out. Are you? Are you teaching more than you want but making less than you need? You’re not alone. It’s really easy when you are in a service-based business like teaching to say “yes” too often and try to be all the things to all the clients. It’s easy to put unreasonable pressure on who you should look like or what you should be saying. Let’s talk about some reason burn out happens in your business and ways you can prevent it (or at least catch it before its bad).

Why You Need an Ideal Client Avatar and How to Define Yours

You’ve heard that you need to talk to your “Ideal Client Avatar” aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably have been trained well and can teach all types of people. And Pilates meets everyone where they are. But, that doesn’t mean you get to talk to everybody. In fact, you can’t. You literally cannot write a post on any social, a newsletter, blog, or journal and talk to everyone and get attention. Even big brand names like Coke, Pepsi, or think of any big brand talk specifically to one person. Why? Because people need to feel like you see them, you get them, you understand them. They need to know that no matter their pain, problem or goal you can help them specifically. So, does this mean you only get to have one ICA? How do they do it and still appeal to so many people?

Tips for Launching Your Workshop, Classes, or Online Course

You know that your new class, workshop, online course or product is a good idea. In fact you believe its a great idea. But, you’ve posted about it and crickets. Or, just a few people and you’re feeling like “nothing works.” Or maybe you are just at the beginning stages and you don’t really know what to do beyond creation of the idea. Here are tips for launching your idea and getting people to see the value that you see in it.

CHECKOUT ALL THE COURSES

Featured Blog Posts

Power in the Pause

Your Inner Roommate Have you ever stopped to witness the internal dialogue that is constantly going on in your head? One of my favorite authors, Michael Singer, calls it your inner roommate. Not sure what I am talking about? Pause for a minute. Hear that voice in your...

Make Speaking Magical

Leave Them Wanting More Imagine a room full of clients excited to learn from you. Or a room full of teachers waiting to get all the gems you're about to drop in your workshop. How does that make you feel? If you answered excited and nervous you're not alone. I know...

Optimizing Your Personal Finances

The Money Monster Are you afraid to look your money monster in the face? You’re not alone. In fact, many people avoid their finances and hope for the best. Hope is not a strategy. We know this, yet…..we continue to ignore the very resource that...

Social Media Strategies for 2021

Find a Way that Works for You When you hear about social media strategy does it make you want to curl up in a ball, throw your phone, and wish things could just be easier? Yeah, I hear you. But, before we all Roll like a Ball into our corners and miss out on teaching...

5 Ways to Cover Your Ass(ets) In Your Fitness Business

There’s a secret that no one tells you about running a fitness business: being an instructor and being a business owner are actually two very different roles, requiring different hats, skill sets, and hours in the day. Or should I say, extra hours in the day.

Creating Social Content in Less Than 15 Minutes

Hello squad! Have you ever started your day feeling like you had no idea what you should post for the day? Or that all of your social media content has been used before? I get it. I get how you must feel when your business is growing, but your personal brand is having trouble keeping up. I get the feeling of needing to elevate your online presence, but not knowing what style will resonate with your audience, or mirror who you really are. I get how you feel. And this is where Girl Squad can come in and help you.

Pilates for the Future (Meaning… Kids!)

Pilates for the future, now more than ever, is the perfect time to think about adding kids to your client base. Most kids are not receiving the daily recommended physical activity. Some studies suggest that less than 3% of kids are engaged in the daily recommended activity.