If you let fear run the show it will kill your business. Your fear of losing clients is the worst fear you could have. There are several fears in life that we all face. But, if you let your fear run your business it will…right into the ground. Recently during a coaching session, one of my clients discovered her fear of losing clients caused her to lose $6,000 in uncharged late cancels. What is your fear costing you?
When you decided to become a Pilates teacher you thought “I can’t wait to help people!” And, you knew that people were going to love how they felt after they took a session with you. You also worried about being new at something and if you’d pass your tests. But, it wasn’t until you got closer to the end of your hours that you probably thought “how do I get enough clients to pay my bills?” And, even, if you’d ever make enough to have your own studio, quit your 9-5 and take time off.
Offering classes allows you to have an offering that more people can afford, to help more people at one time, create community and increase your hourly rate. But, filling those classes can feel like you’re throwing spaghetti at a wall and hoping it sticks. And, worse, when a class isn’t full it can not only hit your wallet but can feel deflating, personal and exhausting. So, how do you fill your classes? Especially today when it seems like everyone is giving classes away for free!
Your business changes all the time. Even if you don’t like change, the people who engage with your business and the businesses you use change. It’s important that you’re in charge of your business and how your clients, or for studio owners, employees/renters engage with it. If you find yourself complaining about something more than once it’s a sign that you need to make some changes in your business.
Causes of Burnout in Pilates Business "Do you ever have a bad day? A day that makes you question why you even do what you do?" I was asked that by a fellow Pilates teacher this week. And that question came after hearing from more than one teacher that they are...
Who is Your Ideal Client? You've heard that you need to talk to your "Ideal Client Avatar" aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably...
Ask Yourself a Few Questions You know that your new class, workshop, online course, or product is a good idea. In fact, you believe it's a great idea. But, you've posted about it and crickets. Or, just a few people and you're feeling like "nothing works." Or maybe you...
When to Hire Believe it or not the answer to when you should hire someone is sooner than you think and before you are ready. Whether you are working for yourself or you're running a studio the truth is no matter how awesome you are you cannot do it all. At the...
Pivoting, I am sure you have heard this word more often than you want during the Corona Virus Shut Down, Re-open, and potential re-closures. And, maybe you have even pivoted once or twice already? I know you struggle to know if you should pivot now? Is it too late? What if things “go back to normal?” And, even wondering if it’s too late and you missed the Pivot Plane. Truth is pivoting may be more than just what helps you survive this time. It might actually take your business to a level you hadn’t thought about. Or, even become more than a band-aid to the times and be the way you help people for years to come. Pivoting doesn’t have to be a last resort or a “bad thing.” It could literally be the thing that sets you free of what you thought you “should be doing.” So, whether you have already made some pivots or are just getting started here are some tips for Pivoting.
The simplest answer is yes. Yes, you can make money and give back. For-Profit For-Cause businesses are not a new thing. But, they have become more popular as more and more small businesses are wanting to not just make money but impact the communities around them. So how can your Pilates or Fitness business make the money you want to make and give back to others? And, how can you have offerings that not only pay for the overhead you have, the equipment, continuing education, etc and also be affordable for those in your community who need it? Pilates is seen as very expensive. And, these days most fitness options are. Spin classes, treadmill classes etc all require expensive equipment. Teacher training is not cheap nor are they easy to get through. It is ok to need to charge your worth. But, I know you are wanting to also bring Pilates to more people. So, let’s talk about some of the easiest ways you can do that.
When you first started teaching you may not have had the goal of being known online. In fact, it’s only pretty recent that almost ANYONE could have their own digital products and be like the fitness dvd mavens anywhere in the world without being discovered by “as seen on tv.” But, now, due to social media, the growth and demand of online platforms and CV19 putting most of us out of our studios and offices and into our home-work and workout spaces online you might be desiring to explore being known online. How do you do that though? Is it even possible to become known online since everyone is online? Is there room for you? And, should you do it? Well, let’s talk about it!
