When your schedule already feels full it can feel impossible to work on a new goal. You want to start teaching a new class, offer a workshop or lead a retreat but you barely have time to do the admin of your business. You’re tired of saying “when I have time.” Or, “if I wasn’t so busy I’d be doing…” And, you’re feeling stuck, frustrated or anxious because you’re feeling called to grow and your schedule doesn’t have any more room for what’s next. Sound like you?
There is a lot of talk (including on here) about how to get a new client. But, there is not much chatter about how to fire a client. And, it’s not because no client ever needs to be fired. In fact, I think plenty of clients out there probably do. But, if you’re struggling to grow your business or you don’t have solidly policies in place or worse, you have policies in place but you don’t uphold them firing a client is harder than finding a new one. However, I firmly believe that while you are in the “service” industry (meaning you provide a service) you are not “of service” to others. And, you should be treated with the same amount of respect as you show your clients. So, how do you fire a client?
Social Media has made it clear it’s here to stay! It’s also done a very good job keeping our potential and existing client’s attention. And, its omnipresence in our lives can make you feel like you need to have thousands of followers (to get the swipe up feature) or the blue checkmark. Or, if you just find the perfect caption or hashtag then your classes will be full! Maybe you’ve considered boosting a post because it could reach 31,000 people and that would be epic…it’s only $12.00….stop! If you’re a small studio, home studio or solo instructor you likely will never need or benefit from a boosted post. And, for all Pilates teachers, social media can be super helpful. But, is it the means to the vision you desire? Probably not. So, here are some tips for using social media for your business without wasting your time.
Count how many times you say “I don’t have time,” or, “I’m too busy” in a day. How often do you feel like your to-do list grows and you have no idea how because you’re been working all day and are exhausted? Yeah, I know, it’s a lot. You got into teaching because you love it. But, the more you teach the less time you have for you, your practice, and it feels like you’re always saying you’re tired, busy and hoping to get to something to tomorrow. Routines in your morning, day and night can help this circle of stress and lack of time disappear. If you’re ready to create time keep reading.
What is Podcast? When I first heard about podcasts I definitely didn’t know what they were, why they worked, and even that this many years later I would care so much about them. But podcasts literally are in my ears daily. I have some I listen to for laughs, some I...
Collaboration is Key Collaboration is key. You've heard that. And yet, you think it's easier if you just do it on your own. And maybe you could do it on your own for a little bit but now you're aware that you can only go so far on your own. I mean, picture a canoe and...
Causes of Burnout in Pilates Business "Do you ever have a bad day? A day that makes you question why you even do what you do?" I was asked that by a fellow Pilates teacher this week. And that question came after hearing from more than one teacher that they are...
Who is Your Ideal Client? You've heard that you need to talk to your "Ideal Client Avatar" aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably...
You know that your new class, workshop, online course or product is a good idea. In fact you believe its a great idea. But, you’ve posted about it and crickets. Or, just a few people and you’re feeling like “nothing works.” Or maybe you are just at the beginning stages and you don’t really know what to do beyond creation of the idea. Here are tips for launching your idea and getting people to see the value that you see in it.
Believe it or not the answer to when you should hire someone is sooner than you think and before you are ready. Whether you are working for yourself or you’re running a studio the truth is no matter how awesome you are you cannot do it all. At the beginning of your business, you have to “bootstrap it.” In fact, even if you have the money to hire all the people there is a lot to be said for focusing on doing only what you need and doing most of the work yourself. In the book “Power of Broke” Daymond John explains how so many businesses did better by not having the funds to do everything at one time. But, at some point, your badass skills will fall short of being able to do all the things well. Or, lack of time to do all the things will get in the way of your growth. So, how do you know when to hire? And, then how much do you pay them?
Pivoting, I am sure you have heard this word more often than you want during the Corona Virus Shut Down, Re-open, and potential re-closures. And, maybe you have even pivoted once or twice already? I know you struggle to know if you should pivot now? Is it too late? What if things “go back to normal?” And, even wondering if it’s too late and you missed the Pivot Plane. Truth is pivoting may be more than just what helps you survive this time. It might actually take your business to a level you hadn’t thought about. Or, even become more than a band-aid to the times and be the way you help people for years to come. Pivoting doesn’t have to be a last resort or a “bad thing.” It could literally be the thing that sets you free of what you thought you “should be doing.” So, whether you have already made some pivots or are just getting started here are some tips for Pivoting.
