Lesley Logan and Brad Crowell, co-founders of Profitable Pilates and OnlinePilatesClasses.com™, will guide you through the exact process they’ve used to help over 2,000 wellness professionals and entrepreneurs clarify their marketing message and confidently attract the right clients.
Drawing on six years of business coaching and over 225 live webinars, this dynamic session walked viewers step-by-step through developing a compelling “I Help” statement that communicates who they serve, how they serve them, and why it matters. Whether you’re just starting out or you’re pivoting to new offers like online memberships, workshops, or retreats, this foundational exercise is key to building a business that fits your life and makes you money now.
In here you can find real-world examples, audience participation, live Q&A, and homework prompts!
From identifying your ideal client’s behavior (down to what coffee they drink and where they shop) to aligning your offers with the stage of business you’re in, this workshop delivered actionable strategies with heart, humor, and a whole lot of truth.
If you’ve ever wondered why your marketing isn’t working, why you’re not getting referrals, or how to stand out in a crowded market, this course will answer those questions and give you the tools to move forward with clarity and confidence.
