How Much Online Should You Be?

If you start out with a great site and clarity on who you are, the rest will follow

Love-Hate Social Media?

Do you have a love-hate social media? Totally cool! You don’t need to love it and most teachers don’t even need to use it. But, there is a level of web presence you need to have to make your ideal business grow and known. I know you want to teach Pilates. You only care about your clients and helping them get better, feel better and do more Pilates with you. But, let’s face it, even with referrals those future clients are going to look you up online. And while I do not believe you have to have likes and followers to make money doing what you love. I do believe you have to have some level of an online presence. So, here we go!

Pilates business owner on social media getting lots of audience growth
You need online presence to make sure your Pilates business is known.

Make Your Business Grow and Be Known

Website! Yes, you need one. Please don’t think a yelp, Facebook page, or some other platforms landing page of you is going to do it. You need to own this domain. It needs to have some key things on it so that you can attract your ideal client and get them into your books asap. Check out these blog posts on websites here and my course on “What Your Website Needs.

Dive in or Don’t: If you’re going to use social media for your business then use it. If you’re not then don’t. But trying to do a little here and there will not only annoy you it’ll frustrate you and when people go from your site to your social media they’ll be confused. If you are going to use social media for your business link it on your site. If you’re not, or are not sure then don’t link it until you are. Wondering if you should be on social check out this blog on why and this one for more tips.

Keep it Simple! If all you do in the beginning is ace a website and tell people who you are and what you do and why you rock at it I promise you’ll get clients. Why? Because I still get the most clients through my website and from personal outreach. Meeting people in real life and referrals. Your website is your 24/7 assistant. USE IT! Make sure it’s clear what you do when they land on your site. Update it regularly with blogs. Be clear on who you teach and why you’re the best for them.

If you start out with a great site and clarity on who you are the rest will follow. I know, you’re thinking, “but everyone is bouncing of Facebook and I’m not even sure how to use Instagram.” Here’s the thing I can promise you. There will always be a new thing to learn. That doesn’t mean you have to. In my webinar, I’ll be going over how to use Facebook and Instagram for your business. You’ll learn if 1) you should 2) what to do 3) what not to do.

I promise I’ll keep it simple and digestible. And, after you’ll know if you need to add either of these platforms to your business. In the meantime, how online should you be? Website, website, website! We’ll dive into the ever-changing social media beast together here.

xx~LL

Pilates instructor connecting with other people using social media and online presence.
Connecting with other people using social media will make your Pilates business grow and be known.

Share On

ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Add Comment

Blogs Related

Create a Successful ‘Pilates for Men’ Program

Create a Successful ‘Pilates for Men’ Program

Pilates is for Everybody “Pilates is for everybody.” As Pilates instructors, we say and hear this all the time; however, most of our clients tend to be women. When men do give Pilates a try, it is usually because their spouse made them or their doctor recommended it,...

Create a Successful ‘Pilates for Men’ Program

Create a Successful ‘Pilates for Men’ Program

Pilates is for Everybody “Pilates is for everybody.” As Pilates instructors, we say and hear this all the time; however, most of our clients tend to be women. When men do give Pilates a try, it is usually because their spouse made them or their doctor recommended it,...

Create a Successful ‘Pilates for Men’ Program

Create a Successful ‘Pilates for Men’ Program

Pilates is for Everybody “Pilates is for everybody.” As Pilates instructors, we say and hear this all the time; however, most of our clients tend to be women. When men do give Pilates a try, it is usually because their spouse made them or their doctor recommended it,...

Create a Successful ‘Pilates for Men’ Program

Create a Successful ‘Pilates for Men’ Program

Pilates is for Everybody “Pilates is for everybody.” As Pilates instructors, we say and hear this all the time; however, most of our clients tend to be women. When men do give Pilates a try, it is usually because their spouse made them or their doctor recommended it,...

You are amazing!
Success starts here!
Raise your rates!
Create your dream schedule!
Welcome PMA Member!

Agency MINI starts this Sunday! Get any and all fitness business questions answered.

We're proud to be a Bronze Corporate PMA Sponsor.

PMA Bronze Sponsor

Powered By MemberPress WooCommerce Plus Integration

Pin It on Pinterest