Alexa Cawley

Founder, Forever Friday Consulting
Alexa Cawley is a health and wellness marketing expert, with over 11 years in the boutique fitness industry. For 4.5 years, Alexa worked for lululemon, building out grassroots marketing strategies and organic community marketing tactics. Moving then into SoulCycle, Alexa oversaw marketing for 26 studios, and launched local partnerships that propelled the brand forward. Now, Alexa serves as CEO & Founder of Forever Friday Consulting, a marketing agency that serves smaller health & wellness brands and allows them to scale in an organic & authentic way. Catch her on The Friday Society Podcast, where she chats with industry leaders & fitness founders, or over on Instagram!
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Why are Marketing Systems so Important?

Why are Marketing Systems so Important?

Plan for Your Marketing Like you, when I first started my business, I was SO excited. That new business buzz was THERE - I was picking up projects left and right, with so much creative energy I could barely contain it. It felt so good.  I had...

Marketing Systems 101

Marketing Systems 101

From email marketing to social media creation, knowing the right platforms and the tips and tricks to master them can make or break your business. If you're an entrepreneur, chances are you're guilty of spending too many hours trying to figure out...

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Profitable Pilates Presents

Ditching 'busy'

Create a schedule that prioritizes your goals and values, supports a profitable business and the tools that will get you there.




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