Founder, Forever Friday Consulting
Alexa Cawley is a health and wellness marketing expert, with over 11 years in the boutique fitness industry. For 4.5 years, Alexa worked for lululemon, building out grassroots marketing strategies and organic community marketing tactics. Moving then into SoulCycle, Alexa oversaw marketing for 26 studios, and launched local partnerships that propelled the brand forward. Now, Alexa serves as CEO & Founder of Forever Friday Consulting, a marketing agency that serves smaller health & wellness brands and allows them to scale in an organic & authentic way. Catch her on The Friday Society Podcast, where she chats with industry leaders & fitness founders, or over @foreverfriday.co on Instagram!
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