This week’s guest blogger Alison Marsh of PregnancyPilatesImpact.com might be the best person to discuss this week’s blog topic! If you have been reading my blogs or taking my courses you know I am a massive fan of nicheing out! And if you are passionate about Pilates for women before, during and after their pregnancies that is a niche. Check out Alison’s tips for marketing to this group of women.
You’ve attended a thorough pre and postnatal Pilates teacher training, and can’t wait to start teaching this very special population!
In today’s age, women are getting pregnant later in life, and tend to be hyper-aware of their health during pregnancy. Taking care of themselves becomes a priority.
These are the women who need your transformational pre and postnatal Pilates services. And they are more likely to have the ability to afford ongoing sessions, whether that be through mat classes or privates, or both!
The following tips will get your skills in-front of the women who need them!
Establish Yourself as the Pre & Postnatal Pilates Expert in Your Community
Volunteering your services is the best way to fast-track credibility in your community. It allows you the opportunity to practice, as you build confidence in teaching this population.
Joseph Pilates had a dream that all people would practice Contrology. It is our responsibility, and honor to share this practice with pre and postnatal women who wouldn’t otherwise get this specialized training.
Where to Seek Volunteer Opportunities:
- Women’s Wellness Centers,
- Library District,
- Women’s Shelters, and
- Hospital Health and Wellness Centers
- YMCA or other Community Fitness Centers
In Las Vegas (where I live), we have University Medical Center’s Healthy Living Institute where they offer free classes to the community. I volunteered my time via a workshop, teaching pregnant moms how to safely move through their everyday activities to reduce low-back pain and other ailments that come with pregnancy. Then we went through a 15-minute Pilates-inspired session with a basic dining room table chair that they could do at home.
I made up a hand-out with the tips we went over, and then added my contact information. This has been a great way to not only give back to my community, and build my reputation as the expert in this area, but have gained private clients this way as well.
Build Relationships with Local OBGYN’s, Midwives, and Doulas
Start with your personal OBGYN.
When you have your annual visit, and they ask “Do you have any more questions?” Tell them about what you do, and the services you offer. Have a card or flier ready!
This is exactly how I built a great relationship with our now “in-house” OBGYN Nurse Practitioner, Paige Cook, who not only refers clients to us, but reviews all of our materials to ensure they are safe for pre and postnatal women.
Visit women’s birthing centers where the services of Midwives and Doulas are offered.
Prepare information about the services you provide and offer to come speak with their staff and give them a short presentation of your services.
Or, invite them to one of your free events that you have planned in the community. Always have plenty of cards and/or fliers to leave!
Build a Presence on Social Media
Begin building a following on Facebook, Instagram, Twitter – whatever you are most familiar with (and you don’t have to use them all! )
One way to gain clientele in this area is to start a free Facebook group for pre and postnatal women in your area. Or, if you plan to do virtual training, open the group to pre and postnatal women around the world!
You could do a weekly Facebook Live video, sharing tips on how to take care of themselves during pregnancy and the postnatal period. Maybe a five-minute routine a week. Whatever fits best for you!
The POWERFUL thing about a Facebook group is that you can really get to know this clientele’s pain points – what they worry about most – and frame your marketing around helping them resolve these issues.
For example – During Pregnancy:
Many women fear to gain too much weight. You can be the advocate who encourages them to eat healthily, moderate their exercise routine by giving them mini-Pilates sessions, and embrace healthy weight gain, as this is a healthy part of pregnancy.
And For Postnatal: You will be there to help new moms be patient with their healing bodies by offering safe, healing-inspired Pilates sessions, and encourage moms not to rush back into high-intensity workouts.
Click here to print out the Body Patience After Pregnancy guide for your clients, to help them understand the healing that their body is going through. And don’t forget to put your contact information on the handout!
Other Tips for Marketing:
- Pick a Niche – Topics include Diastasis Recti, Incontinence, Twin Pregnancy, HIgh-Risk Pregnancy (which is more prevalent due to women having babies well into their 40’s), In Vitro pregnancies.
- Example: My niche is diastasis recti, and I am now known in my community as the Pilates Instructor to see if a woman has DRA, or wants to prevent a non-healing DRA (abdominal separation)
- Use positive, encouraging language in your marketing.
- Example: Rather than talking about how to stay slim during pregnancy (which is not healthy advice), talk about how to help mom keep her energy up and reduce or eliminate the aches and pains of pregnancy.
- Again, this is where pre and postnatal specific Facebook group can help. Using the language that this population uses will help your marketing resonate with the right women.
- Collect success stories from past clients, and use them in your marketing materials.
- If you are just starting out, find a few pre and/or postnatal moms, and help them for a reduced rate, or simply as a trade for sharing their experience with you. One trade that I do is offer sessions in exchange for permission to video the sessions and use them for my educational and marketing materials.
- Sharing success stories of clients with a focus on the client’s transformation is a powerful sales tactic.
- Believe in the services you offer!
- When you are confident in your abilities, and the services you offer, you are excited to promote your amazing services.
- You have an obligation to let this population know that you can help them.
- Pregnant women and new moms NEED your services, for the well-being of themselves, and their families!
There are pre and postnatal women who need you RIGHT NOW!
Follow the steps below to get started on getting your awesomeness out to those women!
- Pick 1 of the 3 marketing ideas above.
- Take one of the action steps below (corresponding to your chosen marketing idea):
- Establishing Yourself as the Expert in Your Community: Visit or call one of the centers on the list – library, health center, medical center, YMCA, and introduce yourself and what you have to offer.
- Build a Relationship with Local OBGYN’s, etc: Find the closest facility to your studio, visit and introduce yourself and your services.
- Build a Presence on Social Media: Take the steps to make a Facebook page, Facebook group, etc. If you already have one, do a live video introducing yourself, with an exercise or health tip for mom.
- Visit our Your Pregnant Core Facebook page and share that you have taken action on marketing your awesome pre and postnatal skills!
You are awesome!
Now go rock your fresh, new marketing skills and start helping the women who need you!
- Should You Charge Different Prices For Virtual or In-Person Sessions? - May 11, 2020
- Short Cuts to Getting Clients, Getting Paid and Getting Known - April 27, 2020
- Why You Shouldn’t Discount Your Services - April 20, 2020