How to Wear Cute Pants for a Living

I don’t know about you but I hate cold calls, I hate people trying to sell me stuff, I hate flyers on my car, shoved in my hands or even in my mailbox. I despise people trying to talk to me as I am going into Whole Foods. Ok, maybe hate and despise are strong words. But, I don’t want people trying to bug me about things I don’t want. But, if you and I bump into each other in Whole Foods, if you and I are standing in a long line together at Starbucks, airport security or any line you can pretty much bet we are going to chat, have a laugh, and you will know I teach Pilates.

Not only will you know I teach Pilates but you will know where I teach and what it is to do Pilates with me. I know, you’re thinking “LL you are kind of a hypocrite.” Nope, not at all. See, when people invade my space or litter their advertisements on my car that is annoying. I don’t know who you are. Ok, great you have a product or business you want to tell me about. But, you’re not there when I get to my car. Also, most often you’re trying to tell me about your new restaurant and I’m gluten and dairy free so how do you know I am even your customer. It’s a waste of paper, their time and money.

But, in a store when you and I are in line and you say “fun pants” and I say “thanks! I love them too. I mean, if I have to wear workout clothes for a living they should be cute!” and then you say “oh, yeah, what do you do?” Well, then I’m not pushing my business on you. You invited me into the conversation. I just found a way to bring up that I wear workout clothes for a living. When I tell you “I teach Pilates down the street across from the Starbucks. Do you know it?” I’m not pressuring you, I am just answering your question and asking you one back. My question about if they have been to my studio will get me a couple answers: 1) have they been to the studio where I work 2) if they have done Pilates ( I know I didn’t ask that but they’ll probably answer that hidden question) and given that LA is so neighborhood-based I’ll know if that is even convenient for them.

Based on their response I have a couple options. If I am enjoying the vibe and they haven’t closed the door I can then tell them how awesome Pilates is there, invite them to come and get their card to give them the info. I can give them mine ( I prefer to take theirs so I can follow up with them). Or, I can keep the conversation going. Maybe they need more info about Pilates. Maybe they have some misguided impressions, maybe they are just visiting. The point is until my time is up I am connecting with them about what I do, where I do it and how we can do it together. It’s my mini elevator speech sans an elevator!

My most favorite workshop and role-play to do is my elevator speech workshop. See, the thing is in Pilates many teachers spend a lot of time trying to get heard among the noise on the world-wide-web. Or, they go super old school and do flyers and word of mouth (nothing wrong with this!!! You just don’t have that much control over it). But, you do have control over whom you talk to and what you say and how you say.

  1. What do you do?
  2. Where do you do it?
  3. Why do you love it?
  4. Why should they do it with you?
  5. How can they contact you or more importantly you contact them?

Best part this whole convo cost you nothing! No marketing dollars. You were just out doing your thing!

I know you think easier said than done. But, you can totally do this too! I will tell you how on April 27th in my next webinar (think Workshop on the web). Register here. If you can’t do the time or the date have no fear. I know some of you are live halfway around the globe from me and will be asleep. Some of you are down the street teaching. That’s the beauty of a “replay.” Register anyway and you’ll get an email to watch the replay (it will be up for a few days). You can send in your questions ahead of time at lesley@profitablepilates.com

xx~LL 

PS can’t wait to watch some Business workshops? Check out my Courses here and my latest tutorials for PilatesAnytime.com here you can use my promo code LLOGAN for a 30 day trial.

 

 

How to Teach Pilates Part-Time and Maintain Your Sanity

Trying to build your business while working a “day job” doesn’t have to be as complicated and tricky as you think. This week I have ideas for you to rock your side hustle and either continue to teach as a side biz or grow it into your full-time teaching gig.

When I was going through my Pilates apprenticeship, I was managing a high-end women’s jewelry line. In my perfect world vision, I would be able to run Continue reading

A Pilates Instructor’s Journey to Connect with Others

Do you ever wonder “how did they think of that?” Well, I do! It was during MarchMatness 2015 that I came across this week’s guest bloggers Instagram feed. I quickly realized the online community she had created. Her inspiration was easy to see in pictures and poured out into her story and comments from her followers. One day we jumped on a call together and I could hear Micki’s desire for more in her story and her voice. It’s been over a year since that call and she has been busy! I’ll let her tell you in her own words how her new project was born. Continue reading

Teach Pilates when you want to Teach

When you first become a Pilates instructor, it is easy to get in the habit of “YES!” Yes, I can teach at that time. Yes, I can teach at 6 am Wednesday even though you will have taught a client at 8 pm on Tuesday the night before. You’re new; you’re excited, and you want/need clients. So, you start out saying YES, yes and YAAS!!! Continue reading

How to Never say Yes when you mean No in Your Pilates Business

Happy New Year! We are a week deep into 2017 at the time of this post. A week into goals, resolutions and it’s easy to lose sight of you, your Pilates business goals and needs. Clients are returning from their holidays and extended time off. There are new clients contacting your studio looking for the perfect fix. It is easy to get in the habit of saying “yes” to any client coming your way. Existing clients are trying to get in extra sessions or classes to burn off the “holidays.” New clients looking for a quick fix and a special deal may have you tempted to offer something fresh, new or cheaper. Continue reading

Your Pilates Practice and Why You Need It

Does this sound familiar to you? You fell in love with Pilates and took the leap to become a Pilates instructor. As an apprentice, you did lots of self-practice and extra sessions every week. Your fellow apprentices practiced teaching on your every day, and you were living, eating and breathing Pilates! Then you graduate your program and begin teaching. You start canceling your session with your instructor to fit a client in. Then it happens again. You cancel your standing and tell yourself you will schedule after you get all your clients scheduled. You miss a couple weeks but you promise yourself that you’ll self-practice. The days get long, and you feel too tired to push yourself. One day you find yourself jealous of the Pilates session your client is getting from you. Or, worse, you don’t feel inspired anymore. You think you need to learn more exercises or give them exercises they might not be ready for yet because you are afraid they are bored. My friend and Pilates instructor Carrie Samper once said: “If you are bored, your clients are bored.” I agree with her. Continue reading

What is the Career Path for a Pilates Instructor?

I am often asked by those thinking of becoming a Pilates instructor what the career path is. Can you make a living teaching? Where do you teach? Many are worried they are too old to start a new career or that they don’t have enough experience to teach Pilates. When I dove into my Pilates teacher training, I actually had no career path vision. I know that might sound odd, especially if you know me. I am a visionary, a dreamer, and a doer. But I loved Pilates from my first 100 and didn’t really think of it as more than a passion. When I began my teacher training, I was hoping to teach part time, just so I could pay for my personal Pilates obsession. I then found myself on a career path that I didn’t even know existed! Continue reading

How to Hire a Guest Pilates Instructor

My dearest friend and brilliant Pilates instructor, Brien Creaill, has been traveling as a guest Pilates instructor to some incredible places around this world. Recently teaching in Hong Kong and gearing up to go back to Dublin and Amsterdam, he has been able to take his love of traveling and mesh it into his teaching at his home base of Barcelona, Spain. There is a chapter in my book Profitable Pilates: Everything but the Exercises called, “Oh The Places You’ll Go!” My hope with this chapter was to inspire new instructors (and those researching) with all the different avenues they could take as an instructor. One that I didn’t explore much in the book was being a guest teacher. Continue reading

How to Have a Life as a Pilates Instructor and Teach Your Vision

I want to talk to you about two very important things today: How to Have a Life and Teaching Your Vision. The first is covered in my book, Profitable Pilates, the second, via one of my online courses. Let’s first tackle why it’s important for you to have a life—one that best meets your needs so that you can best serve your clients and meet their needs. Continue reading