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8 Questions to Answer Before Creating a New Offering or Service

Creating income multiple income streams is essential in most businesses no matter the market you’re in. But, right now, during the time of CV-19, if you already had multiple revenue streams you might not be in as bad a position as those who had only one or maybe two income streams that might not be viable during this time. For example, if you made an income teaching private clients in their home and now in a “shelter at home” world you can’t go to their homes you likely lost all or a huge chunk of that income stream. But, if you had other income streams or if you can create other income streams you will be in a better position during and after this CV19 world. But, how do you know what those streams of income should be?

How Much Should You Charge for Virtual Sessions?

Like it or Loathe it online teaching is here in full force. Studios across the world are closed or in limited operation these days due to CV19 and if you’re in a position like me it’s indefinitely closed. And, now you’re faced with either going online or not teaching at all. Teaching is your gift, your outlet, your dream and for almost all of us our livelihood. So, how much do you charge when you go from in-person sessions to Zoom, Skype, etc sessions?

Tips for Navigating a Virtual Teaching Business

It’s been one week since my studio has been closed indefinitely but it’s been several years that I have been teaching virtually so except the lack of times my door opens my work week has felt slightly “normal.” But, that might not be the same for you. And, it’s ok to be freaking out, worried, scared, feel lost, depressed, and like the business, rug has been pulled out from under you. And, while virtual is an option, how do you make the switch? What does this mean price-wise? And, can you actually grow your business during this time? Let’s help you navigate what could be your “new normal.”

How to Make Room for New Offerings, Opportunities, and Income Streams

When your schedule already feels full it can feel impossible to work on a new goal. You want to start teaching a new class, offer a workshop or lead a retreat but you barely have time to do the admin of your business. You’re tired of saying “when I have time.” Or, “if I wasn’t so busy I’d be doing…” And, you’re feeling stuck, frustrated or anxious because you’re feeling called to grow and your schedule doesn’t have any more room for what’s next. Sound like you?

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Featured Blog Posts

Baby Steps To Your BadA$$ Vision

You're Not Alone Too many people have goals, MISS their goals, beat themselves up over missing their goals, and write the SAME goals for another month. Is this you? Maybe your goals sound like action items, a TO-DO list of tasks to get done. A checklist if you will....

Use this Question to Get Unstuck and Grow Your Business

What Would You Do? It’s pretty obvious that COVID has affected Pilates and fitness clubs dramatically. Whether you are a teacher, studio owner, or something in between the virus, the constant changes in how we can interact with our clients, and the restrictions that...

Why You Should Collaborate and How to Start

Collaboration is Key Collaboration is key. You've heard that. And yet, you think it's easier if you just do it on your own. And maybe you could do it on your own for a little bit but now you're aware that you can only go so far on your own. I mean, picture a canoe and...

Why You Need an Ideal Client Avatar and How to Define Yours

Who is Your Ideal Client? You've heard that you need to talk to your "Ideal Client Avatar" aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably...

When Should You Hire Help and How Much Should You Pay Them?

Believe it or not the answer to when you should hire someone is sooner than you think and before you are ready. Whether you are working for yourself or you’re running a studio the truth is no matter how awesome you are you cannot do it all. At the beginning of your business, you have to “bootstrap it.” In fact, even if you have the money to hire all the people there is a lot to be said for focusing on doing only what you need and doing most of the work yourself. In the book “Power of Broke” Daymond John explains how so many businesses did better by not having the funds to do everything at one time. But, at some point, your badass skills will fall short of being able to do all the things well. Or, lack of time to do all the things will get in the way of your growth. So, how do you know when to hire? And, then how much do you pay them?

Pivoting: Tips for Instructors and Studio Owners

Pivoting, I am sure you have heard this word more often than you want during the Corona Virus Shut Down, Re-open, and potential re-closures. And, maybe you have even pivoted once or twice already? I know you struggle to know if you should pivot now? Is it too late? What if things “go back to normal?” And, even wondering if it’s too late and you missed the Pivot Plane. Truth is pivoting may be more than just what helps you survive this time. It might actually take your business to a level you hadn’t thought about. Or, even become more than a band-aid to the times and be the way you help people for years to come. Pivoting doesn’t have to be a last resort or a “bad thing.” It could literally be the thing that sets you free of what you thought you “should be doing.” So, whether you have already made some pivots or are just getting started here are some tips for Pivoting.

Tips for Getting New Clients and Rebuilding Right Now

Whether your studio has opened or not doesn’t mean you cannot be growing your business. Let me say that again, it does not matter if your physical studio space doors are open. You can still be growing your business right now. Four months into this pandemic I have seen more teachers and studios in all fitness modalities pivot, grow, change their offerings, raise their rates, and more. This can be you! And I know some of you are hanging your hat on your studio doors being able to open whether you have a brick and mortar or home studio. But, waiting until that moment happens will be fairly anti-climatic because what those who have opened can tell you is when you do get to “reopen” you’re looking at maybe 25% of your original client base. And, I know I don’t have to tell you that 25% is not enough. It’s not growth. So, how do you rebuild, get new clients, and more than survive this time?