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Why Your Business Can’t “Just Go Back to Normal”

Cv19 is teaching us more than how often we should be washing our hands. This time is revealing to you where you’ve been building your business on a shaky foundation. Sure, you might miss and wish you could “go back to normal” but was that really working out for you? If it was then you’re not someone who is worried during this time if you’ll survive. But, after reading the many emails and dm’s over the last two months what I’ve seen is many teachers and studio owners walking a fine line of being in business and not. And, this pandemic is affecting more than just our health and way of life. It’s truly affecting many teachers and studio owner’s future livelihood. And, sure, you can sit back and lament over all that you’re losing or you can read on and see why it is good that you have this opportunity.

Shortcuts to Getting Clients, Getting Paid, and Getting Known

Before when you were busy teaching, studying, running around from class to class, studio to studio or client to client it was easy to put off making that webiste, writing that blog or newsletter and launching that new product or service. Now, you have time. So, with that excuse removed what is really keeping you from doing the thing you’ve been wanting to do? Let’s explore some short cuts to taking messy action and doing what you have wanted to do “when you have more time.”

Why You Shouldn’t Discount Your Services

Depending on where you live in the world the date your competitors started teaching for free may differ from me. But, for now, we’ll agree that sometime in March the fitness industry and especially many Pilates teachers started teaching live workouts on every social media platform they could and doing it for free. In fact, the morning after my studio was closed indefinitely I felt like every teacher in the So cal community who used to charge $20+/class and had a waitlist started teaching for free. EVERYWHERE. And, not only did this leave them exhausted it also left them more worried than those I know that didn’t do this. In fact, discounting your services or offering them for free not only will hurt your bottom line it will leave you fill drained and on your way to burn out. Why? Let’s review why discounting hurts your business and some things to do instead.

8 Questions to Answer Before Creating a New Offering or Service

Creating income multiple income streams is essential in most businesses no matter the market you’re in. But, right now, during the time of CV-19, if you already had multiple revenue streams you might not be in as bad a position as those who had only one or maybe two income streams that might not be viable during this time. For example, if you made an income teaching private clients in their home and now in a “shelter at home” world you can’t go to their homes you likely lost all or a huge chunk of that income stream. But, if you had other income streams or if you can create other income streams you will be in a better position during and after this CV19 world. But, how do you know what those streams of income should be?

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Featured Blog Posts

Pilates for the Future (Meaning… Kids!)

Step Outside Your Comfort Zone Pilates for the future, now more than ever, is the perfect time to think about adding kids to your client base. Most kids are not receiving the daily recommended physical activity. Some studies suggest that less than 3% of kids are...

Baby Steps To Your BadA$$ Vision

You're Not Alone Too many people have goals, MISS their goals, beat themselves up over missing their goals, and write the SAME goals for another month. Is this you? Maybe your goals sound like action items, a TO-DO list of tasks to get done. A checklist if you will....

Use this Question to Get Unstuck and Grow Your Business

What Would You Do? It’s pretty obvious that COVID has affected Pilates and fitness clubs dramatically. Whether you are a teacher, studio owner, or something in between the virus, the constant changes in how we can interact with our clients, and the restrictions that...

Are You Ready to Leap?

Need to Make Leap You will need to make leaps in your life and business often. It isn't likely going to be easy. You are going to wonder if you are doing the right thing? Maybe even decide to not leap at all. I promise you though that when you stay where you doing the...

Some of my Favorite Business Tips

When I first heard about podcasts I definitely didn’t know what they were, why they worked, and even that this many years later I would care so much about them. But podcasts literally are in my ears daily. I have some I listen to for laughs, some I listen to for inspiration and others for business tips. And, I have had the pleasure of being interviewed by several and their questions have allowed me to share my favorite business tips for you!

Why You Should Collaborate and How to Start

Collaboration is key. You’ve heard that. And yet, you think its easier if you just do it on your own. And maybe you could do it on your own for a little bit but now you’re aware that you can only go so far on your own. I mean, picture a canoe and then picture a cruise ship. Those cruise ships can go around a continent! Would be pretty tough to do that on a one-man boat. In your business you can do a lot on your own, you can grow a lot on your own but eventually, you will hit a plateau. And especially during times like these we really are stronger together. So, what is a collaboration? Why should you collaborate? Who should Collaborate with and What/how does it work? Let’s dive in.

Preventing Burn Out and Overwhelm in Your Fitness Business

“Do you ever have a bad day? A day that makes you question why you even do what you do?” I was asked that by a fellow Pilates teacher this week. And that question came after hearing from more than one teacher that they are overwhelmed, stuck, exhausted, and stressed out. Are you? Are you teaching more than you want but making less than you need? You’re not alone. It’s really easy when you are in a service-based business like teaching to say “yes” too often and try to be all the things to all the clients. It’s easy to put unreasonable pressure on who you should look like or what you should be saying. Let’s talk about some reason burn out happens in your business and ways you can prevent it (or at least catch it before its bad).