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Should You Charge Different Prices for Virtual or In-Person Sessions?

How to price your services is a question that has been asked since the dawn of the service industry. And the going advice is “look at what other people are doing and then charge the same or a little less or a little more.” Most often people charge a little less. Which is the wrong thing to do because it’s a race to the bottom. Who can charge the least amount someone will always win. But, you’ll likely be the one who loses. And then, because of CV19 every fitness, Pilates and Yoga instructor had to go virtual. And thus the imposter syndrome pricing began. Enter discounts or free sessions virtually and burnout. So, what should you charge for your services that were in-person and are now virtual?

Shortcuts to Getting Clients, Getting Paid, and Getting Known

Before when you were busy teaching, studying, running around from class to class, studio to studio or client to client it was easy to put off making that webiste, writing that blog or newsletter and launching that new product or service. Now, you have time. So, with that excuse removed what is really keeping you from doing the thing you’ve been wanting to do? Let’s explore some short cuts to taking messy action and doing what you have wanted to do “when you have more time.”

Why You Shouldn’t Discount Your Services

Depending on where you live in the world the date your competitors started teaching for free may differ from me. But, for now, we’ll agree that sometime in March the fitness industry and especially many Pilates teachers started teaching live workouts on every social media platform they could and doing it for free. In fact, the morning after my studio was closed indefinitely I felt like every teacher in the So cal community who used to charge $20+/class and had a waitlist started teaching for free. EVERYWHERE. And, not only did this leave them exhausted it also left them more worried than those I know that didn’t do this. In fact, discounting your services or offering them for free not only will hurt your bottom line it will leave you fill drained and on your way to burn out. Why? Let’s review why discounting hurts your business and some things to do instead.

How Much Should You Charge for Virtual Sessions?

Like it or Loathe it online teaching is here in full force. Studios across the world are closed or in limited operation these days due to CV19 and if you’re in a position like me it’s indefinitely closed. And, now you’re faced with either going online or not teaching at all. Teaching is your gift, your outlet, your dream and for almost all of us our livelihood. So, how much do you charge when you go from in-person sessions to Zoom, Skype, etc sessions?

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Featured Blog Posts

Why You Need an Ideal Client Avatar and How to Define Yours

Who is Your Ideal Client? You've heard that you need to talk to your "Ideal Client Avatar" aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably...

Tips for Launching Your Workshop, Classes, or Online Course

Ask Yourself a Few Questions You know that your new class, workshop, online course, or product is a good idea. In fact, you believe it's a great idea. But, you've posted about it and crickets. Or, just a few people and you're feeling like "nothing works." Or maybe you...

Tips for Getting New Clients and Rebuilding Right Now

How to Survive Whether your studio has opened or not doesn't mean you cannot be growing your business. Let me say that again, it does not matter if your physical studio space doors are open. You can still be growing your business right now. Four months into this...

How to Choose the Right Scheduling Platform for Your Business

What Scheduling Platform? One of the top questions I have seen in the last month is "what scheduling platform should I use?" Or, a variation of "I want to switch from my scheduling system which one do you use?" Whether it is the cost that is causing you to consider a...

Can You Make Money Teaching Pilates and Give Back?

The simplest answer is yes. Yes, you can make money and give back. For-Profit For-Cause businesses are not a new thing. But, they have become more popular as more and more small businesses are wanting to not just make money but impact the communities around them. So how can your Pilates or Fitness business make the money you want to make and give back to others? And, how can you have offerings that not only pay for the overhead you have, the equipment, continuing education, etc and also be affordable for those in your community who need it? Pilates is seen as very expensive. And, these days most fitness options are. Spin classes, treadmill classes etc all require expensive equipment. Teacher training is not cheap nor are they easy to get through. It is ok to need to charge your worth. But, I know you are wanting to also bring Pilates to more people. So, let’s talk about some of the easiest ways you can do that.

Tips for Becoming Known Online

When you first started teaching you may not have had the goal of being known online. In fact, it’s only pretty recent that almost ANYONE could have their own digital products and be like the fitness dvd mavens anywhere in the world without being discovered by “as seen on tv.” But, now, due to social media, the growth and demand of online platforms and CV19 putting most of us out of our studios and offices and into our home-work and workout spaces online you might be desiring to explore being known online. How do you do that though? Is it even possible to become known online since everyone is online? Is there room for you? And, should you do it? Well, let’s talk about it!

How to Quit a Client, Studio, Schedule and Make Your Leap

Feeling like you should downsize your studio, schedule or client list is normal. Desiring to work on your business instead of in your business should always be your goal. I get asked often “How did you go out on your own?” “How did you open your own studio?” “Why did you move your studio?” All these questions have one topic in common. “How do you make the leap?

The leap in your business is going to be scary. Let’s get that out of the way. But, the longer you avoid taking the leap that you need to make the harder it will be, and the worse it will feel. And also, the more likely you are to burn out and think about quitting teaching altogether.