Get Comfortable with Marketing Your Pilates Business—in the Real and Online Worlds

Lesley Logan makes learning about how to improve the business side of your Pilates business more enjoyable and interesting

Conversation with Amy Taylor Alpers

(This week’s post is based on a conversation with Amy Taylor Alpers, a 26-year veteran Pilates instructor and co-owner/co-founder of The Pilates Center in Boulder, Colorado.)

For more than 25 years now, The Pilates Center has been hosting a summer conference for Pilates instructors. Studio co-owners/co-founders, Amy Taylor Alpers and Rachel Taylor Segal, invited Lesley Logan to present her social media workshop to their staff in advance of the 2014 conference—to help them better prepare for and successfully market the event to prospective attendees.

Lesley Logan, Pilates business/studio owner recording her Pilates exercises inside her studio
Lesley has wonderful energy and attending her workshops are just fun. Plus, she studied at The Pilates Center, Boulder.

Lesley’s Workshop was Perfect

Amy shared that the timing for and topic of Lesley’s workshop was perfect because it took her staff through the fundamentals of social media, how to understand it, and which channels would work best for their business.

According to Amy, the staff learned how to best market themselves and their services to prospective clients. With the knowledge they gained in Lesley’s workshop, they were able to move beyond their comfort zones and take on new roles and responsibilities. For example, one of the teachers offered to take over the continuing education offered at the studio by helping to produce its annual summer conference.

After Lesley conducted her staff-based workshop, Amy and Rachel invited her to be one of the presenters at their summer conference because they wanted more studio owners and instructors to have access to Lesley’s business marketing expertise.

“Lesley makes learning about how to improve the business side of your Pilates business more enjoyable and interesting,” Amy shared. She models how instructors can more comfortably and easily have conversations with their clients without the clients feeling as though they are being “sold” something.

Lesley has wonderful energy and attending her workshops are just fun, Amy said.

Learn more about Lesley Logan’s Coaching and Speaking Services.

A woman's hands showing while checking her social media account on her phone
Lesley’s workshop took Amy’s staff through the fundamentals of social media.

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ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/amy-taylor-alpers/" target="_self">Amy Taylor Alpers</a>

Amy Taylor Alpers

Amy Taylor Alpers and sister Rachel received their Pilates training in New York City at the original Pilates Studio and were certified as teachers by Romana Kryzanowska, heir to the classical tradition of Joseph Pilates. Today Rachel and Amy are master Pilates teachers and teacher trainers, published authors of the “Everything Pilates Book” and most recently, have partnered with Balanced Body to design CenterLine, the classically inspired Pilates equipment used throughout the studio. Rachel and Amy grew up in Youngstown, Ohio where they began studying ballet at a very young age. Eventually, both Rachel’s and Amy’s passion and commitment helped them reach impressive milestones in their ballet careers. Rachel danced professionally with the David Taylor Dance Theatre and with Brent Mason and Company. She was the Director of Dance at the Arvada Center for the Performing Arts and taught ballet in New York City at The Alvin Ailey School. In addition to her dance credentials, Rachel received a B.F.A. from the University of Colorado and a B.A. in Dance from Loretto Heights College in Denver. Amy attended The Julliard School for Dance and later performed with The Garden State Ballet in New Jersey. She received a B.A. in Dance and an M.F.A. in Dance History from New York University. Amy also taught ballet at various dance schools in New York City for ten years. Like many New York City dancers in the mid-1980s, both Amy and Rachel found themselves at the Pilates Studio where Romana Kryzanowska was carrying on the work of Joseph Pilates. Little did they realize then that in the following years they would witness the near extinction of Pilates and then play a significant role in the rebirth of the industry as well as becoming an integral part of Pilates history. Over the decades, many Pilates teacher training programs have diverged from the original presentation of Joe’s methods. Amy’s and Rachel’s commitment is to maintain the powerful integrity and originality of Joe’s work as it was taught to them by Romana and as they learn it from archival films and the writings of Joe. It is this allegiance to Joe’s unique work that forms the following core beliefs from which Pilates is practiced and taught at TPC: Pilates is a comprehensive system of exercise that must be taught in its entirety to reap the full benefits envisioned by Joe. Pilates instructors should be knowledgeable about every piece of equipment and their corresponding exercises because they are integrally tied together. Pilates instructors should be able to perform up to the intermediate-advanced work or higher in order to understand the exercises in their bodies. This helps them better The cultivation of a healthy body, mind, and spirit can have a profoundly positive effect on the world.

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