Conversation with Amy Taylor Alpers
(This week’s post is based on a conversation with Amy Taylor Alpers, a 26-year veteran Pilates instructor and co-owner/co-founder of The Pilates Center in Boulder, Colorado.)
For more than 25 years now, The Pilates Center has been hosting a summer conference for Pilates instructors. Studio co-owners/co-founders, Amy Taylor Alpers and Rachel Taylor Segal, invited Lesley Logan to present her social media workshop to their staff in advance of the 2014 conference—to help them better prepare for and successfully market the event to prospective attendees.
Lesley’s Workshop was Perfect
Amy shared that the timing for and topic of Lesley’s workshop was perfect because it took her staff through the fundamentals of social media, how to understand it, and which channels would work best for their business.
According to Amy, the staff learned how to best market themselves and their services to prospective clients. With the knowledge they gained in Lesley’s workshop, they were able to move beyond their comfort zones and take on new roles and responsibilities. For example, one of the teachers offered to take over the continuing education offered at the studio by helping to produce its annual summer conference.
After Lesley conducted her staff-based workshop, Amy and Rachel invited her to be one of the presenters at their summer conference because they wanted more studio owners and instructors to have access to Lesley’s business marketing expertise.
“Lesley makes learning about how to improve the business side of your Pilates business more enjoyable and interesting,” Amy shared. She models how instructors can more comfortably and easily have conversations with their clients without the clients feeling as though they are being “sold” something.
Lesley has wonderful energy and attending her workshops are just fun, Amy said.
Learn more about Lesley Logan’s Coaching and Speaking Services.