In last week’s post, I shared several tips and stories that can help you make your Pilates studio stand out in a crowd. I heard from many of you that the tips were helpful, so here are several more for you to consider as you continue to work hard to make your Pilates studio a successful one.
Tips to Stand Out in a Pilates Crowd
1. Stick with Your Vision: You may think you need a retail space, classes, and discounts, but before you dive into any of these, know what your vision is for your Pilates business. (If you don’t already know what it is, then take my course.) It’s easy to go into all the studios in your area and get excited by what you think is working for them. If it’s not in your vision, then it won’t give you the return on your investment. Plus, you don’t even know if it’s working for the other studio. It just happens to look nice.
2. Follow Up: Even if your student was just in town for the week and will probably never come back, you should follow up within a couple days! You must acknowledge that they took time out of their lives to be at your studio to take a session from you. You can use a template to make this easier and quicker for you, but be sure to have at least one sentence in there that is personalized to them. Mention a goal or need they had. This will make them feel appreciated and that you paid attention to them specifically.
3. Be Direct: If you are trying to reach everyone, you will reach no one. Know who you are for, who you want to work with. Engage with those people. We all have gifts and niches. That’s what makes you stand out. Direct your marketing and networking to those gifts and niches. If you work best with athletes, then own that, and direct your time and marketing energies towards that.
4. Know Your Area: You need to know your community. I mentioned this in my blog, “How to get new clients for your Pilates business.” If your area is a college area, then you’ll need to find how your teaching can attract college students. For example, offer classes at times students enjoy working out.
5. Use Common Sense: Lastly, here’s a bunch of things that may seem basic, but in my tours, I’ve discovered they are not: hire good people, have a clean studio with toilet paper, have systems in place so you are organized, and most important remember why you are teaching Pilates in the first place. Enthusiasm is freaking contagious!