What I Wish I Knew Before Starting a Pilates Business

Don't sweat the competition. Embrace it, no one can be YOU

Wish Lists

Sometimes I am grateful I didn’t know what I didn’t know when I started my Pilates teaching business. Although to be fair, I had eight years of retail experience with seven years in management and a degree in communication so I wasn’t coming into the business side of things without experience in the business. But, I know that my background is not normal. And, that many Pilates instructors come from a variety of experiences and that can mean starting out as a teacher and feeling lost and unsure. And, feeling alone. I mean, even if you are teaching in a studio with a bunch of other Pilates teachers when you are new you don’t always feel like you can ask about the business side of things. So, there is a lot of learning as you go into this Pilates world. Which was the impetus to my book but I do hope that this week’s blog post with contributions from teachers and studio owners far and wide gives you some insight and some comfort.

I will start off this what I wish list! I wish I knew that there was no one way to offer sessions, packages, and classes. I wish that ten years ago I knew then what I know and absolutely believe now…that when you know what you want you create the business that aligns with the way you are inspired to offer your services.

I wish I knew that you can say no. I learned very quickly, of course, the hard way and I am a massive proponent that you say no to every session or client that doesn’t align with your goals and soul.

I wish I knew in the beginning that there would be enough time to take all the continuing education. And, instead of signing up for EVERY workshop I was a bit pickier with my time and money.

I also wish I had been comfortable in my own teaching abilities from the beginning. If you are new to teaching you are exactly where you need to be! Keep practicing, observing, and asking questions.

Now, I probably could go on for pages but how about hearing from some of you!

Lesley Logan, Pilates business/studio owner work from home office
I realized how beneficial an online presence could be for connecting with other instructors and sharing ideas.

Wishes I Would Have Known

Rae Snyder of Infinity Pilates and Yoga:  Finding your Niché: When I was first branding my business (in 2009) I thought Pilates wasn’t well known enough in Waco and that my studio needed a little help from Yoga! Everyone had heard of yoga but not everyone had heard of Pilates so I thought combining the 2 would be a win-win! I was sadly mistaken! Maintaining both a specialized Yoga space and Pilates space proved to be too much! I was serving 2 very different markets and was trying to be too many things for too many people! After a few failed hiring attempts, where Yoga instructors and I did not mesh, I decided to focus solely on Pilates! I really wish someone had told me about finding your niché and going hard in that one area before I decided on a name for my business, Infinity Pilates and Yoga!

For the past 4 years, I have focused solely on Pilates and my business has grown steadily in the direction I have always wanted it to grow!! I now have dedicated clients who schedule their lives around their Pilates appointments and actually want to learn what I have to offer!! I am sure a rebranding is in my future!”

The Pilates Pod “I wish I had known how hard it was to find good teachers”

B Pilates and Training “I wish I had promoted myself as well as the studio I worked for. I never really thought of doing that. Also, that I had been firmer with my schedule, I was too available in the beginning.”

Brooke Tyler of CoreSelf and Clasique   “Wish I knew…it will never “level out” and thinking it will, expecting it to get super smooth and ‘stressless’ is actually the greatest source of stress. Expect instead that running a business will never be level, calm, and comfortable. It’s the essence of a life well-lived and a business continually evolving. It’s uncomfortable. And that’s part of the passion, the hustle, and the creative entrepreneurship.”

And, two more from Rae: “Socially Isolated: When I began my business adventure, Facebook was all the rage! I knew social media was a fun way to stay connected with friends and family, but I never really grasped the impact it could have on my business! And not in the way you might think! I started a Facebook page for the studio and that was about it. I rarely posted anything, because being on the internet constantly made me feel guilty like I was neglecting my clients and teaching! In the beginning, my studio mostly grew by word of mouth and I never gave my studio page much thought. Honestly, marketing on social media was never necessary for me.

Fast forward 8 years and I started an Instagram account to keep up with other instructors in the Pilates community! After attending my first PMA conference I realized how beneficial an online presence could be for connecting with other instructors and sharing ideas! For me, social media was less about marketing myself and more about sharing ideas with like-minded individuals! I didn’t know what I was missing by being inactive on my accounts! I am so thankful I started reaching out to other teachers in this way! No one tells you how lonely being a studio owner can be. Having a community is crucial to preventing burnout and helping you feel grounded in your work.”

“Competition: When I started my studio I shared my space with another instructor. We were separate businesses, but we worked together really well and for a while, we were the only Pilates instructors in Waco! She and I eventually outgrew our space so we decided to part ways. We had 3 clients who had all pursued their teaching certifications while training with us so before we she and I stopped working together, we tossed around the idea of all 5 of us joining forces and creating 1 really awesome studio! My idea didn’t appeal to everyone so we all did our own thing and one of the newer instructors decided to stay with me! I was so nervous about this new level of competition, but we worked really hard to keep a relationship going between us all, and honestly, there has been no change in my business and it’s been 4 years now! I still would love to have 1 big studio, but the Pilates scene in Waco is still fairly new so that might be something that happens later!  I wish someone would have warned me that competition will come and go and it’s really not anything to worry about and that when someone rejects a business plan, not to take it personally because you can’t know what everyone is working toward! I originally felt like I was being rejected and that my business wouldn’t make it with so many other studios around! If I had known, then, how it was going to work out I would have saved myself whole lotta stress!!”

I know there are a thousand times ten more “wishes I would have known” but I had to end it on the big wish I hope you all know. Don’t sweat the competition. Embrace it, no one can be YOU! And, if you read my “notes to inspire” from the other day there is always room for you if you are being your amazing unique self. There is no room for copycats.

Don’t see your wish you here? I would love to hear it! Comment below! Or, share your high fives with one of our contributors.

xx~LL 

PS It’s really ok to not know what you don’t know. But, its even more ok to ask for help!

Kirsti Viitala, Pilates instructor guiding her client with his ball exercise
Having a community is crucial to preventing burnout and helping you feel grounded in your work. Photo Courtesy of Kirsti Viitala

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ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

4 Comments

  1. Lynette Allen

    Lesley,
    Thank you so much for your words of reflection and growth. I have owned a studio for 9 years and I think you nailed every feeling and thing I have experienced in the past 9 years. We are ever evolving and changing and I love what you had to say about not taking on a client that doesn’t fit you and your studio. I have been guilty of taking on clients for business sake and it didn’t work out in the long run and those people can create a toxic environment.

    I have become friends with other studio owners through social media. It has been very nice to talk shop with other studio owners. I think many of us have the same doubts and struggles.

    Thank you for sharing and I look forward to your next blog.

    All the best.

    Lynette

    Reply
    • Lesley Logan

      Lynette, thank you so much for reading this week’s blog and for sharing your personal story! I love that you are creating a community of other Pilates teachers and owners to talk with. It’s sooo important! Looking forward to having you back for more. If you have any questions or requests just ask! xx~LL

      Reply
  2. Momma Joyce

    Hey, this old girl learned something reading this – I can’t sweat the competition that is around my Jazzercise business – I’m me and that is good enough! Love you, Rae!

    Reply
    • Lesley Logan

      You are You and that is always good enough! I am so happy you found this helpful! Lots of love back at you xx~LL

      Reply

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