Creating, Marketing and Leading Workshops

Your workshop will forever be adding, deleting, and changing as you do and as your audience does

Bring In a Guest Teacher

In the last couple of years of coaching Pilates and Fitness professionals one of the repeated projects I’ve worked on with others is how to create, fill (market) and lead a workshop. But, before I dive into all that info let me cover a couple of questions I often answer in my DM’s-

Do I have to teach workshops? No, if you don’t want to please don’t! I’m not saying that because space is filled or that you won’t be good at it. I am saying that because I firmly believe that as teachers and other fitness professionals it’s important to have offerings that are aligned with how we want to show up as teachers, the types of clients you want to teach, and your goals/vision. If you don’t feel the desire to stand up in front of an audience and teach a workshop.

You don’t have to. And, the beautiful thing is you’re still an awesomely amazing human and teacher! Leading workshops does not determine your knowledge or ability to rock and grow your Pilates business.

Can I have people teach workshops in my space? Absolutely! There are plenty of teachers who travel around and share their wisdom. You don’t have to be the teacher if that’s not in your wheelhouse. In fact, a great way to bring your clients, community, or teachers to your studio is to bring in a guest teacher. If that’s something you’re interested in still read the tips below so you choose an instructor who answers the questions you are asking, and whose message speaks to those who will be attending.

Pilates teacher with her clients doing Pilates exercises on the mat
It’s important to have offerings that are aligned with how we want to show up as teachers, the types of clients you want to teach, and your goals/vision.

What Questions Are You Constantly Answering

How do I know my workshop will be what people want? Warning! Another non-answer. You don’t, and I don’t! But, if you feel you have something to share and to say and you know who should hear it and you’re willing to put in the work then you should do it and it will be what it will be. Then you’ll learn from that, make some changes and go from there.

Do I have to be a teacher trainer or create a workshop only for other teachers? Nope! In fact, I think more workshops for clients are a great idea! And, you don’t need to be a teacher trainer or “famous” to lead them. The more you prepare and create a workshop in line with your strengths and passions the more successful you will be and the more excited those who attend will be before, during, and after.

I want to teach workshops but I haven’t and no one has hired me to do it. If you want to truly teach workshops create the workshop you want to teach (follow my info below and let’s talk) and do the legwork in getting some people there. Get some testimonials and do it again. I’ve said it before and I’ll say it again, you cannot manifest a workshop.

When a first started teaching Pilates I was asked about 6 months in to lead my first workshop. It was on how to “Convert First Time Clients.” It’s been almost ten years since that workshop and my workshop has changed as I have changed. But, I have to admit that I felt beyond nervous to present and also had so much self-doubt. Who was I, this baby instructor, to be leading a workshop to teachers who have been teaching years longer than me?!

Well, while they could school me all day on the method there was one area where I had knowledge that could help them. I couldn’t take a new client without turning them into a two, three, or even four times a week client. And, people noticed. So, the first workshop was birthed because I was asked, there was a need. This leads me to my first tip-

What questions are you constantly answering? This will help direct you to what workshop topics to work on.

Don’t Try to Create the Perfect Workshop

After that workshop, I went home and thought about what I thought went well and what I wanted to change. I made those notes right then and there. I didn’t want to forget them. Then a couple of months later when I was asked to present the same workshop I did it with the new changes. This leads to my second tip-

Don’t try to create the PERFECT workshop! Create what you can, practice it on some close friends or clients, make changes and do it again. Your workshop will forever be adding, deleting, and changing as you do and as your audience does.

Over the years my workshop lineup grew because I started seeing other areas where my strengths could support my community. I didn’t set out to have a lineup of ten or more workshops. I simply followed my curiosity. What and how was I doing things in my business that could be helpful to others?

Which brings me to my final tip for today- What or how does your idea help those who you want to come to your workshop? And, who are “those” people?

Just like I talk about in “Attracting Your Ideal Client” and “Becoming Known” it’s not about trying to get everyone to come to any workshop. It’s about knowing who your workshop is for and how it helps them.

If leading workshops are calling your name, if you have on your business goals to teach a workshop or you’re looking to add to the different revenue streams of your teaching business and the tips above got your juices flowing then join me for my webinar Create, Market and Lead your own Workshops. Or, contact me here for a one on one coaching session that takes you from where you are now to where you want to grow. Maybe you’re already creating and leading workshops but are stuck on the marketing? Both the webinar and my one on one coaching are great for you! Choose the kind of learning that works best for you.

What will you create next? I’d love to hear from you! You can comment below or here for more information on taking your workshops to the next level.

xx~LL

Pilates teacher doing Pilates exercises on the Reformer
Create what you can, practice it on some close friends or clients, make changes and do it again.

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ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

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