Why Followers Don’t Matter When it Comes to Your Business

I fully believe that your social platform should be a way for people to see that you walk your talk, that you are the teacher or not the teacher for them

Algorithms Change All the Time

Do you need to have thousands of followers for your Pilates or Fitness studio business? Your post, curate, spend hours thinking about what to write and what hashtags to use. You see that other “famous” fitness influencers have thousands if not tens of thousands of followers and hundreds of likes almost instantly. How? You are doing all the things to show up on Facebook, Instagram and maybe even Youtube. And, yet, your classes and schedule are not filling up as quickly as you need. And just when you get the hang of things the algorithms change.

Oh, the algorithms! They change all the time! I spend a good amount of time following the people whose niches are Facebook, Instagram, Youtube, etc. They go around the world giving speeches on the best practices for each platform and even they have no idea how the algorithms work. But, while you need to have a presence on social media the emphasis on followers and likes is not only misguided it can take you down a rabbit hole in your business. And, worse, the pressure to be some sort of influencer on social media is causing anxiety, depression, and deepening the feelings of not being “enough.”

Pilates students talking outside the Pilates studio after Mat workout
Being KNOWN is so much easier than getting followers.

Things About Social Media

Here’s the things about social media that I have definitely said before in a webinar. It’s pretty much here to stay. At least for the foreseeable future. So, yes, you need to be part of it. But, you don’t need to be IT. You also don’t need to have tens of thousands of followers. Especially if you are a one-human-show or a brick and mortar. You just need to be KNOWN in your community.

Being infamous is not the same thing as being KNOWN

Having thousands of followers who don’t take your classes, don’t engage with your product, and don’t live in a vicinity that could partake in your greatness doesn’t help you out in the day-to-day. Sure, it can feel awesome for a moment if a post gets a lot of engagement. But, are those likes and comments putting $$$ in your bank account. My guess is probably not.

So, you end up tired and emotionally drained and you have even less time to put into your self-care and your business.

Being KNOWN is so much easier than getting followers. You don’t have control over how Facebook or IG share your content. You may post the most amazing thing at 3 pm but every one of your followers was working and by the time they get off work that beautifully curated post is hours old and dead in the water.

And, sure you could do all the research on when to post and where to post. But, what if you spent that time finding out where your ideal client is?

What if you spent that time collaborating with fellow businesses in your community whose clients align with what you have to offer?

What if you spent that time promoting who you are and what you do with those who have access to your ideal client?

And, then, you can post the highlights of how you rock at teaching Pilates to those people!

I fully believe that your social platform should be a way for people to see that you walk your talk, that you are the teacher or not the teacher for them.

Do you see how that is different from having lots of followers or likes?

If you are ready to ditch the rat race of Social Media then check out how to become KNOWN in person with me in Milwaukee on December 9th, or take my online course here. Or, if you need some one-on-one attention you can contact me here.

However, you slice it, this week, take some time to be in your community in real life.

xx~LL 

Hand showing holding mobile phone and social media text with hashtag
Spent that time promoting who you are and you can post the highlights of how you rock at teaching Pilates to those people

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ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

2 Comments

  1. Jessica

    Lesley,
    As a Brand Essence Mentor/Digital + Social Media Consultant, I really found this article refreshing… Many of my clients become caught up with this idea of having 100s of 1000s followers to be successful… Social Media is about being social and building that community with your tribe. Thank you for this refreshing reminder…
    With sunshine + soul,
    Jessica | Rambling Ranga (and friend of Pilates with Dan)

    Reply
    • Lesley Logan

      Thank you Jessica! It’s sooo true! Social media, be social, build your tribe and letting your light shine! Thank you for reading and your comment. I’m on my way to Melbourne xx~LL

      Reply

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