New Strategies to Regional Rockstar Status

Adjusting your marketing strategy to focus on your community will really pay off

What is a Regional Rockstar?

I’ll never forget the day I heard people talking about my Pilates mat class while washing their hands in the bathroom! And, the best part was we are all at a restaurant bathroom blocks from where I taught weekly classes. I knew while I was in that stall that my classes were going to start filling up in no time. With students like those telling their friends about me, I wouldn’t have to do the marketing alone. And, that’s what being a Regional Rockstar is all about!

Last year I led a webinar and then created a course on becoming known. And, it has been helping so many teachers and studio owners change up how they market their Pilates business. Instead of trying to be one of the most liked or followed people online they focus their efforts where their community is. And, that has paid off!

Reach regional rockstar status by adjusting your local marketing strategy
Reach regional rockstar status by adjusting your local marketing strategy and getting known in your community.

How Do You Begin to Get Known?

1) Know who you are, what you do and whom you are for!
2) Know where your ideal clients spend their time!
3) Be the answer to the questions they are asking!

Do you know whom you for? Where your ideal clients are hanging out? And how you are the answer to their questions?

If you do but need help translating that information from knowledge to clients and referrals than check out my course here on Becoming Known and my one on blogging and vlogging.

If you don’t then I recommend taking some time to sit down and think about the clients that rock your teaching soul. They may seem very different on the outside but there is a common thread amongst all of them. What is that thread? What questions do you often find yourself getting asked over and over? If you could have any client in the world that you would like what would they be doing when not taking Pilates with you? Why are they coming to you?

Take some time today to answer those questions! 

Next, take a look at your website…I know you don’t want to. You hate dealing with it you’re not into tech and all those things. But, guess what! Even your local peeps are going to be looking at your website. Does it truly represent who you are? Who you teach? What you have to offer? Is it easy for a newbie to go through and figure out what they need to do next? Ask a friend or family member to try, preferably someone who has never been to your site or studio before. Take their feedback and make those changes!

And, if you are ready to grow your business more strategically then, take my course on Becoming Known in your community.

I truly believe it is important to give back to your community. If you are ready for people to ask you to come present and teach at community events, colleges, schools, marathons etc, then it’s time to get known in your community for what you are the best at! If you are ready for clients to be calling you instead of you posting away trying to get their attention then it’s time to take an hour and get the tips and steps you need to get your talent out there! I truly believe when you are out there in your community it changes your business.

xx~LL

New clients will be calling you when you become known in your community
Does your website and message represent who you really are? Clients will choose you for being you!

Share On

ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Blogs Related

5 Tips for Making Your Health & Wellness Website Stand Out

5 Tips for Making Your Health & Wellness Website Stand Out

High-Quality Website I’ve got some great news for you if you’re a health and wellness practitioner. Business is booming in your field, and it’s expected to grow by 5-10% annually over the next three years. That means you’ve got a great shot at succeeding—assuming you...

5 Tips for Making Your Health & Wellness Website Stand Out

5 Tips for Making Your Health & Wellness Website Stand Out

High-Quality Website I’ve got some great news for you if you’re a health and wellness practitioner. Business is booming in your field, and it’s expected to grow by 5-10% annually over the next three years. That means you’ve got a great shot at succeeding—assuming you...

5 Tips for Making Your Health & Wellness Website Stand Out

5 Tips for Making Your Health & Wellness Website Stand Out

High-Quality Website I’ve got some great news for you if you’re a health and wellness practitioner. Business is booming in your field, and it’s expected to grow by 5-10% annually over the next three years. That means you’ve got a great shot at succeeding—assuming you...

5 Tips for Making Your Health & Wellness Website Stand Out

5 Tips for Making Your Health & Wellness Website Stand Out

High-Quality Website I’ve got some great news for you if you’re a health and wellness practitioner. Business is booming in your field, and it’s expected to grow by 5-10% annually over the next three years. That means you’ve got a great shot at succeeding—assuming you...

You are amazing!
Success starts here!
Raise your rates!
Create your dream schedule!
Profitable Pilates Presents

Ditching 'busy'

Create a schedule that prioritizes your goals and values, supports a profitable business and the tools that will get you there.

FREE WEBINAR WITH LESLEY LOGAN & BRAD CROWELL

 

 

Powered By MemberPress WooCommerce Plus Integration

Pin It on Pinterest