Client Referrals: Reward Your Ambassadors (2 of 4)

It's the great teaching that you are doing that your ambassadors are singing about

Discover Your Ambassadors

Welcome back to another challenge in Client Referrals. Several of you have emailed me on your progress.  Client referrals do not happen over night. Once you let yourself off the hook on the pressure to get those referrals “yesterday” you can start planting the seeds of referrals today.

Last week you were challenged to get “Social” make it easy for your clients to sing your praises. This week your challenge is to find out who your Ambassadors are. Which of your clients can’t wait to sing your praises? Which one already has and will do again without being prompted?

Woman on the phone smiling and sitting in her home ofice
Look through your client list to find the ones that are singing your praises and thank them. Your gratitude will encourage them to refer new clients.

The Lesley Logan Button

There is a “Lesley Logan button” pretty much anywhere I send people.  If you go to my hairdresser, there is a Lesley Logan Button! What does that button get you? 20% off your first visit. Yep, strangers off the street mention my name at her salon and BOOM! 20% off. My dentist gives you $50 off your visit if you drop my name. My massage therapists gives extra time to those who use my name. I actually cannot think of a service that I use that doesn’t give something to those I refer. Why? Because those business know the power of a referral. Especially one of mine.

I am an Ambassador. I am the client you want. I may only see my hairdresser or eyebrow girl or dentist a few times a year. Yet, for them and their business the referrals make all the difference. Those few times I am in their chairs each year helps them fill those chairs on a daily, weekly basis. It’s not because I get some sort of kickback (although they have in the past and may surprise me in the future) that I refer them business. It’s because my experience with them rocks. They are experts at what they do. They make me feel great, look great and they deserve to have the opportunity to do that again for someone else.

I love referring people to those who deserve it. I try to only patron business places that I would be proud to share with others.

I am the client you need. Do you have me? Look at your roladex or iphone contacts. Which of your clients has told you that they have told people about you? When new clients come in, whose name have they credited? Often it’s not always the client who comes every day to you. In fact my biggest brand ambassador in my teaching business comes once a week. 60% of my clientele has come from her and her husband. In my coaching business, it’s a girl I coached in one weekend workshop. My biggest brand ambassadors are not the clients who I get the most dollars from directly. But indirectly… well, I am truly thankful for them.

Thank Your Ambassadors

This week, sit down and take a look back through your clientele. Who are your Ambassadors? How can you thank them? Thanking an Ambassador is like lighting a match. They can’t wait to share the flame with a new candle. If you feel you are too new, or maybe your Ambassador moved across the country – not to worry. A new one will find their way to you. They may even be in your schedule already, but just haven’t made their presence known. Go back to last week’s challenge. Make it easy and accessible for your current clients to sing all about you while the stand in line at a coffee shop or are browsing Facebook.

Keep your eyes and ears peeled for your next ambassador!

Next week we’ll discuss what to you can do for your current and future ambassadors. One last thing: Continue rocking each clients session. For it’s the great teaching that you are doing that your ambassadors are singing about.

xx~LL

This post is one of a 4 part blog post series: Client Referrals

Man holding athletic drink in hand talking to woman in the park after working out
Your biggest brand ambassador might not be the one who pays you the most directly, but rather indirectly through referrals.

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ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

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