Pilates Teachers, What Should You Write About?

Implement the following advice to make writing easier

Before You Write

You became a Pilates teacher because you want to help people the way Pilates has helped you! And, then you found out you have to do a ton of other things to grow your Pilates business, get new clients and fill your classes and schedule. You get your website up and then you find out blogging isn’t dead and you have to write. And, you hear email isn’t dead and you have to send newsletters. What?! No one teaches these things in Pilates teacher training programs. What on earth are you supposed to write about?

Before you get writing let’s make sure you have a few things in place

  1. Your website lets you blog
  2. How often will you blog?
  3. Who are you blogging to?
  4. Your website captures emails and you have an account to send emails with something like MailChimp or Constant Contact
  5. How often will you send a newsletter?
  6. Who are you writing too?
Female hands writting/typing on her laptop
You get your website up and then you find out blogging isn’t dead and you have to write

Hook Your Audience

Once you have those answers or at least some ideas, then you can implement the following:

A: Write about what you are constantly answering. If people are asking you these questions, they think you’re the expert and they are also asking the search engines these things.

B: Write about what you like to teach. If you don’t teach athletes don’t write about how Pilates is great for athletes. You want to write about what you feel you’re knowledgeable in and how you want to show up and teach each day.

C: The first paragraph is key! It needs the keywords that your clients and future clients are putting into the search engines. Give the good stuff away in the beginning and get them hooked.

Alright, I know you’re sitting here reading this and nodding your head and then slowly freaking out. This all sounds easier said than done. So, if you’re wanting to know how to blog watch my course here. If you’re needing help on newsletters and defining who you are writing to, watch my course “The Client Journey.” Then dive into my Newsletters 1.0 course. Your time is extremely valuable and we can get super clear on who you are writing to each week! It will make writing easier. I promise.

What are you going to write about this week? I’d love to hear in the comments below.

xx~LL

Smiling asian woman writing on floor with her laptop
It needs the keywords that your clients and future clients are putting into the search engines

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ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

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