Purpose of a Website
When was the last time today that you used the internet? Now take a minute to think about the assumption in that question… We use the internet all day, every day. Whether that be through our laptop, desktop, television, or emails on our phones, we’re online. And if we’re online, you can bet your clients are online too. I’d say this is a pretty obvious conclusion – considering our own email, Facebook, and Amazon habits – and we already know that our businesses need to be online too, right? Don’t they say that your website can be making you money while you sleep? Well, I certainly want that, but how does that happen? What does a website need to be (or do) for it to work around the clock?
Websites Are The Best Assistants
My name is Brad, and my partner and I run a small, friendly web development company called Striped Rhino. We’ve developed more than 75 websites in the past four years, including quite a few for Pilates instructors and studio owners. We have built both of Lesley’s current business websites, for Profitable Pilates and Lesley Logan Pilates. And, on Saturday, April 1st, I’ll be joining Lesley live on a webinar at 1:30 pm PST to talk about exactly what your website needs to be and do for you to turn it into that 24/7 employee that you are looking for.
We’ll be discussing a few topics that Lesley blogged about when she interviewed us in her article Pilates Website Tips from Web Developers and more, including:
- How your website can convert a viewer into a client
- The key pages your website needs, and why
- What “mobile optimization” means
- Why you want your site to be SEO (Search Engine Optimization) friendly
- Why you never want to “set and forget” your website
If you hear Lesley tell it, her websites are her best assistants. They are constantly collecting new email addresses and prompting client phone calls. They are easily found if someone is searching for Pilates in her area, and also showcase her authority on the subject. Both of her websites convert viewers to paying clients; we’ll be talking about how on the webinar.
On April 1st, Lesley and I will be talking about the methodology behind her websites and giving you a checklist that you can take back to your website – just to make sure it’s working as hard for you as it should be. And what if you don’t have a website? Join us on this webinar to learn the foundation you’ll need to engage the right web developer for you, or even learn to build one yourself. You can register for the webinar below, or contact Lesley here if you have questions before you sign up.
Brad Crowell of Striped Rhino