Social Media and Your Pilates Business

Let's find a way to use social media instead of being used by social media

What Rocks Your Pilates Business?

Social Media isn’t going anywhere! But, it’s a massive beast with many experts in it (more expert than I) who are also in the dark when it comes to the algorithms. So, if they don’t know when changes are happening how are you supposed to? And, is it truly necessary for your Pilates business to have a massive following, tons of likes and shares?

Yes, no and maybe so….

I know, not the most precise answer!

But, the truth is every single Pilates business is different. And, the sooner you acknowledge that your business is different than the Pilates studio down the street the sooner you will also be able to improve your Pilates business because you will stop doing what every Pilates business is doing and focus more on what rocks your Pilates business.

Pilates instructor recording video while working out
Stop doing what every Pilates business is doing and focus more on what rocks your Pilates business.

Social Media Marketing

Do I think people need to be able to find you on social media?

Yes.

Do I think you will get clients from social media? I don’t know. My Pilates business does get clients from social media. But, my friends and many, many instructors and studio owners I know do not get a single client because of their social media. I think your website and SEO is worth more than your IG following.

Do I think you need to promote your Pilates business on social media?

If you are a studio owner with multiple teachers, classes then it is something to consider. You need more than 30 people to love you. But, if you are just trying to fill your own personal schedule then I think you should spend more time in your community.

Do I think if you post and promote on social media you won’t need to promote and collaborate in person?

No! Unless you are a multi-location brand I believe you will catch more clients by being out in your own community. Telling people how you are the guide for them from where they are today to where they are going!

I have so many things to say about using social media to grow your business and so many things to say about ditching social media so you can grow your business.

So much to say that I created a webinar on the topic! And, am bringing on a guest to help me. Julie Driver is an incredible teacher who won the Next Pilates Anytime Instructor competition, beating me and many others who were posting all over the social media channels. Between the two of us, we’ll help you navigate the niceties of social Social media

We’ll be sharing tips on how to use social media (if you choose) to help get your name out and how to see if it’s working or worth your time.

Until our webinar here are three tips

  1. Know who your client is
  2. Know how you are the guide for them
  3. Know what makes taking Pilates from you unique because you are the only person who can teach the way you teach!

I would love to hear your answers!! Share them below.

See you at the webinar my friends!

Let’s find a way to use social media instead of being used by social media.

xx~LL

Woman showing Instagram icon
If you are just trying to fill your own personal schedule then I think you should spend more time in your community

Share On

ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Add Comment

Blogs Related

Create a Successful ‘Pilates for Men’ Program

Create a Successful ‘Pilates for Men’ Program

Pilates is for Everybody “Pilates is for everybody.” As Pilates instructors, we say and hear this all the time; however, most of our clients tend to be women. When men do give Pilates a try, it is usually because their spouse made them or their doctor recommended it,...

Create a Successful ‘Pilates for Men’ Program

Create a Successful ‘Pilates for Men’ Program

Pilates is for Everybody “Pilates is for everybody.” As Pilates instructors, we say and hear this all the time; however, most of our clients tend to be women. When men do give Pilates a try, it is usually because their spouse made them or their doctor recommended it,...

Create a Successful ‘Pilates for Men’ Program

Create a Successful ‘Pilates for Men’ Program

Pilates is for Everybody “Pilates is for everybody.” As Pilates instructors, we say and hear this all the time; however, most of our clients tend to be women. When men do give Pilates a try, it is usually because their spouse made them or their doctor recommended it,...

Create a Successful ‘Pilates for Men’ Program

Create a Successful ‘Pilates for Men’ Program

Pilates is for Everybody “Pilates is for everybody.” As Pilates instructors, we say and hear this all the time; however, most of our clients tend to be women. When men do give Pilates a try, it is usually because their spouse made them or their doctor recommended it,...

You are amazing!
Success starts here!
Raise your rates!
Create your dream schedule!
Welcome PMA Member!

Agency MINI starts this Sunday! Get any and all fitness business questions answered.

We're proud to be a Bronze Corporate PMA Sponsor.

PMA Bronze Sponsor

Powered By MemberPress WooCommerce Plus Integration

Pin It on Pinterest