Why You are not Converting First-Time Clients

How often do you hear: “I’ll think about it” or, “it’s too expensive, I’m too busy” when working with a first-time client?  Growing your Pilates business relies on acquiring new clients, getting new clients to commit to future sessions and getting existing clients to buy more often. If you are not converting first-time clients, this means your business growth relies solely on your existing clients. What if one of them gets sick? Moves? Goes on a long vacation? Converting first-time clients is not the easiest thing in the world. But, if you avoid these common mistakes you’ll be well on your way to batting 100! Yep, imagine every first-time client becoming a lifetime client.

As a Pilates business coach, one of the things I do is watch and observe instructors teach first-time sessions. I would see many of the same mistakes over and over again. Do you recognize any of these in your teaching?

  • Too many cues
  • Too many exercises
  • Trying to show them more than they think they need
  • Too many corrections
  • Telling them everything that is wrong with them
  • Not connecting your teaching to the clients why
  • Assuming they know what you mean
  • Too much Pilates jargon
  • Standing too far away
  • Saying “don’t” a lot
  • Spend most of their session on the mat or talking about Pilates but not doing Pilates
  • Correcting but not waiting to see if you got your correction

When a client comes in for the first time, they will make more mistakes than you’ll know what to do with. Great! Let them. Let them move. Let their Pilates be safe but let it be a little ugly. After all, there is no such thing as perfect. I know you want to correct them, especially so they can see they need you. Guess what? They do. They know that already that’s why they are there. Instead, try to tell them more about what “to-do” and help them feel Pilates in their body. Maybe they have to do extra reps this time so they can get it. They don’t need to see that you know a thousand exercises. They need to feel the exercises their body needs.

Try this:

I have more tips and advice for you at my next webinar “Converting First Time Clients” on February 23rd at 12 pm PST. I’ll be “live” coaching you on what to do in a first time session from start to finish. We’ll cover how to handle objections and also how to get eliminate those objections from the get go.  If the “live”  webinar time doesn’t work for you sign up anyways, I replay the webinar for three days to allow you to watch, replay and replay it again if you want. As always you can send in your questions early, or you can ask them “live” on the webinar!

Until then think back on your last first-time sessions. What do you think you could have done differently? Did you do one of more of the mistakes from above? Can you add a little more from the “try” list?

My ultimate goal for you (and I know its possible) is that you cannot take just any first-time session. That you are so good at sharing the kind of teacher you are to a first-time client that you can only accept sessions from your ideal client. All other first-time clients will have to go to a different teacher.

Are you ready to make every first-time client say YAAS to YOU?

xx~LL

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Lesley Logan

Pilates Instructor & Business Coach at Profitable Pilates
LL, the founder of Profitable Pilates, offers one-on-one business coaching, skype sessions, weekly classes and online Pilates business workshops – all designed to help you do more of what you love: teach Pilates! Tune in each week for a new Pilates business blog post, or get emails from her here.
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2 thoughts on “Why You are not Converting First-Time Clients

  1. I forwarded this article to my new teachers– so spot on! We are so eager to share all we know and be the expert, but we need to meed new clients at their level! Well done, Lesley! xo

    • Shannon, thank you so much for sharing with you teachers! We have our clients lifetime to share with them all the info about Pilates. It’s more important that we focus on getting them to come back tomorrow. I am thrilled you liked this blog and shared it. I am really excited for next weeks webinar going over how to meet clients at their level. xx~LL

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