6 Reasons Why They Didn’t Buy Pilates From You

Tell people who you are, whom you are for and how you help make their lives better

Think About New Clients

You know you’re teaching is en pointe. You have a great space. You asked them their goals, your prices are competitive (maybe even a little too low) and you and this new client had a great session. But, at the end of the session, they said: “I’ll think about it.” Which leaves you feeling bummed, worried and wondering what you could have done differently. You may even think you’re not good enough to teach. Their objections to Pilates might have you creating “intro packages” or other discounts to get people to say “yes, I am in!” But, most of the time when new clients don’t buy Pilates it’s rarely due to the price.

The new data is in and it takes 12 touchpoints to get a client (customer) to go from hearing about a product or service to buying that product or service. 12! It used to be 6! People are so bombarded with information we have to stand out above the noise not add to it. Most often our efforts to share our love for Pilates is more noise than information.

Business woman standing in an office looking at a stack of documents
You are the only person who can do what you do. You are the only person who can teach how you teach.

Not Getting New Clients?

If you’re constantly hearing objections or worse you’re not even getting new clients in to hear objections check out some things you might be doing that hurt your efforts to grow your business:

  1. You are trying to sell Pilates- clients don’t need the history day 1 they need to know WHY YOU?
  2. You have so many package options they have to “think about it.” People make decisions when they have fewer options. Make it easy on them to decide.
  3. You’re selling before they even know who you are. People don’t get married sight unseen. When you’re selling them a package before they’ve laid on a Mat you’re asking them to commit. Would you? No, you probably want to know who they are, why they’re the right person for you, how they can help you. There is a whole journey they need to go on! I’ll be chatting about that in my next webinar! Give people time to go from “hello, I am ___ and I am a Pilates instructor who ___.” Before you say “buy this membership or this package.”
  4. You’re too available. People want a busy restaurant. I promise. The more I try to fire a client the more they move their schedule around to fit mine.
  5. You don’t tell the client what to do. People don’t often know that they are supposed to come in a certain number of times, pay ahead of time, cancel in a certain number of hours. You’re the teacher. Teach them what to do next to keep Pilates with you in their life.
  6. You think that Pilates is expensive. Scarcity mindsets and money stories hold most teachers back. If you’re thinking with your wallet then you will not be able to build your business. If you see things for how much they cost and not for how much they are worth you’ll always struggle with building your business. You help people live better lives. How much is a better life worth?

I know you want to teach more people that inspire you. I know you want to work a schedule that allows you to have a life and keep Pilates in your body. I know you are trying so hard to make your magic happen.

If you are doing any one of those 6 things, it’s time to make some changes. You are the only person who can do what you do. You are the only person who can teach how you teach. It’s time you systematically share who you are, whom you are for and what you do with the right people. Take them on a journey from “hey” to weekly consistent client.

Are you ready for that?

Comment below with what you want to change in your business!

xx~LL 

Woman giving another woman back massage outside in the lawn
Teach them what to do next to keep Pilates with you in their life.

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ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

4 Comments

  1. Ioana Joanna

    You are Gold Lesley! Thank you for your advises

    Reply
    • Lesley Logan

      awe thank you so much! I am so happy this blog post found you and had the info you needed. Let me know if you have any questions xx~LL

      Reply
  2. Yuko

    Thanks so much Lesley for all your advice. I am a Pilates/ Yoga /gyro teacher. I would be so interested to know if you have advice for artists who teach movement. I want to do both!

    Reply
    • Lesley Logan

      Hey Yuko, why can’t you do both?! How much do you want to make each year, how much do you charge for your teaching, how many hours do you want to teach each week and how many weeks each year. The difference in the amount can be what your art brings you. If you don’t like the numbers then raising your rates will help you bridge the gap! We can do a coaching call. This is also something I work with members of my online coaching group xx~LL

      Reply

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