Feeling the heat in more ways than one this summer? There are few guarantees in life but one of them is that when holidays, summer, spring break, and flu outbreaks are in season your business can feel the effects. But, that doesn’t mean you have to feel it in your wallet or your bottom line. Knowing your businesses seasons and working them is key for making money, and feeling in control of your business. Here are some questions I love to explore with anyone I am coaching:
Everyone wants to work for themselves. The idea of being your own boss has a lot of unicorns, rainbows, and freedom around it. But, if you’re not careful, when you work for yourself it’s easy to make your own business, your dream business, be just as much a slog as working for someone else. So, my Studio Owners, Independent Contractors, Home studio owners here are my best tips to not make your dream job just like every other job.
During my last workshop in Poland there was a question about how to market oneself if you are able to teach kids, pre-post natal, elderly, women, men…basically, how can they market themselves to EVERYONE! And I said you can’t market yourself to everybody at the same time. When you tell people what you do when you try to advertise your work do you try to talk to everyone? The truth is, in every business not just Pilates it’s important to know who you are for and why you are the teacher for them. And, then, you have to start with making them aware. Are you taking the time to make people aware of you?
You know you’re teaching is en pointe. You have a great space. You asked them their goals, your prices are competitive (maybe even a little too low) and you and this new client had a great session. But, at the end of the session, they said: “I’ll think about it.” Which leaves you feeling bummed, worried and wondering what you could have done differently. You may even think you’re not good enough to teach. Their objections to Pilates might have you creating “intro packages” or other discounts to get people to say “yes, I am in!” But, most of the time when new clients don’t buy Pilates it’s rarely due to the price.
Ask Yourself These Questions Creating multiple income streams is essential in most businesses no matter the market you're in. But, right now, during the time of CV-19, if you already had multiple revenue streams you might not be in as bad a position as those who had...
Online Teaching is Here Like it or Loathe it online teaching is here in full force. Studios across the world are closed or in limited operation these days due to CV19 and if you're in a position like me it's indefinitely closed. And, now you're faced with either going...
Tips for Businesses During CV19 As CV19 spreads across the planet and fear of the unknown rises it can feel even harder than usual to run your business. And, you might be looking at canceling plans of workshops, retreats, or events that you have been planning for a...
Your Cancellation Policy Cancellation policies are a must. In fact, if you do nothing more when you set up your business but charge your worth and have a cancellation policy, you will likely do better than most businesses who don't have one but just have a business...
When your schedule already feels full it can feel impossible to work on a new goal. You want to start teaching a new class, offer a workshop or lead a retreat but you barely have time to do the admin of your business. You’re tired of saying “when I have time.” Or, “if I wasn’t so busy I’d be doing…” And, you’re feeling stuck, frustrated or anxious because you’re feeling called to grow and your schedule doesn’t have any more room for what’s next. Sound like you?
Social Media has made it clear it’s here to stay! It’s also done a very good job keeping our potential and existing client’s attention. And, its omnipresence in our lives can make you feel like you need to have thousands of followers (to get the swipe up feature) or the blue checkmark. Or, if you just find the perfect caption or hashtag then your classes will be full! Maybe you’ve considered boosting a post because it could reach 31,000 people and that would be epic…it’s only $12.00….stop! If you’re a small studio, home studio or solo instructor you likely will never need or benefit from a boosted post. And, for all Pilates teachers, social media can be super helpful. But, is it the means to the vision you desire? Probably not. So, here are some tips for using social media for your business without wasting your time.
Count how many times you say “I don’t have time,” or, “I’m too busy” in a day. How often do you feel like your to-do list grows and you have no idea how because you’re been working all day and are exhausted? Yeah, I know, it’s a lot. You got into teaching because you love it. But, the more you teach the less time you have for you, your practice, and it feels like you’re always saying you’re tired, busy and hoping to get to something to tomorrow. Routines in your morning, day and night can help this circle of stress and lack of time disappear. If you’re ready to create time keep reading.
