Why You Need an Ideal Client Avatar and How to Define Yours

Why You Need an Ideal Client Avatar and How to Define Yours

You’ve heard that you need to talk to your “Ideal Client Avatar” aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably have been trained well and can teach all types of people. And Pilates meets everyone where they are. But, that doesn’t mean you get to talk to everybody. In fact, you can’t. You literally cannot write a post on any social, a newsletter, blog, or journal and talk to everyone and get attention. Even big brand names like Coke, Pepsi, or think of any big brand talk specifically to one person. Why? Because people need to feel like you see them, you get them, you understand them. They need to know that no matter their pain, problem or goal you can help them specifically. So, does this mean you only get to have one ICA? How do they do it and still appeal to so many people?

When Should You Hire Help and How Much Should You Pay Them?

When Should You Hire Help and How Much Should You Pay Them?

Believe it or not the answer to when you should hire someone is sooner than you think and before you are ready. Whether you are working for yourself or you’re running a studio the truth is no matter how awesome you are you cannot do it all. At the beginning of your business, you have to “bootstrap it.” In fact, even if you have the money to hire all the people there is a lot to be said for focusing on doing only what you need and doing most of the work yourself. In the book “Power of Broke” Daymond John explains how so many businesses did better by not having the funds to do everything at one time. But, at some point, your badass skills will fall short of being able to do all the things well. Or, lack of time to do all the things will get in the way of your growth. So, how do you know when to hire? And, then how much do you pay them?

Pivoting: Tips for Instructors and Studio Owners

Pivoting: Tips for Instructors and Studio Owners

Pivoting, I am sure you have heard this word more often than you want during the Corona Virus Shut Down, Re-open, and potential re-closures. And, maybe you have even pivoted once or twice already? I know you struggle to know if you should pivot now? Is it too late? What if things “go back to normal?” And, even wondering if it’s too late and you missed the Pivot Plane. Truth is pivoting may be more than just what helps you survive this time. It might actually take your business to a level you hadn’t thought about. Or, even become more than a band-aid to the times and be the way you help people for years to come. Pivoting doesn’t have to be a last resort or a “bad thing.” It could literally be the thing that sets you free of what you thought you “should be doing.” So, whether you have already made some pivots or are just getting started here are some tips for Pivoting. 

Tips for Getting New Clients and Rebuilding Right Now

Tips for Getting New Clients and Rebuilding Right Now

Whether your studio has opened or not doesn’t mean you cannot be growing your business. Let me say that again, it does not matter if your physical studio space doors are open. You can still be growing your business right now. Four months into this pandemic I have seen more teachers and studios in all fitness modalities pivot, grow, change their offerings, raise their rates, and more. This can be you! And I know some of you are hanging your hat on your studio doors being able to open whether you have a brick and mortar or home studio. But, waiting until that moment happens will be fairly anti-climatic because what those who have opened can tell you is when you do get to “reopen” you’re looking at maybe 25% of your original client base. And, I know I don’t have to tell you that 25% is not enough. It’s not growth. So, how do you rebuild, get new clients, and more than survive this time?

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Optimizing Your Personal Finances

Optimizing Your Personal Finances

The Money Monster Are you afraid to look your money monster in the face? You’re not alone.  In fact, many people avoid their finances and hope for the best.  Hope is not a strategy.  We know this, yet…..we continue to ignore the very resource that...

5 Ways to Cover Your Ass(ets) In Your Fitness Business

5 Ways to Cover Your Ass(ets) In Your Fitness Business

Nail Down These Strategies There’s a secret that no one tells you about running a fitness business: being an instructor and being a business owner are actually two very different roles, requiring different hats, skill sets, and hours in the day. Or should I say, extra...

Creating Social Content in Less Than 15 Minutes

Creating Social Content in Less Than 15 Minutes

Feeling Stuck? Hello squad! Have you ever started your day feeling like you had no idea what you should post for the day? Or that all of your social media content has been used before? I get it. I get how you must feel when your business is growing, but your personal...

Pilates for the Future (Meaning… Kids!)

Pilates for the Future (Meaning… Kids!)

Step Outside Your Comfort Zone Pilates for the future, now more than ever, is the perfect time to think about adding kids to your client base. Most kids are not receiving the daily recommended physical activity. Some studies suggest that less than 3% of kids are...

Baby Steps To Your BadA$$ Vision

Baby Steps To Your BadA$$ Vision

Too many people have goals, MISS their goals, beat themselves up over missing their goals, and write the SAME goals for another month. Is this you? Maybe your goals sound like action items, a TO-DO list of tasks to get done. A checklist if you will. Maybe this is you? And some have this bada$$ vision in mind, but can’t figure out how to make that vision happen FOR REAL. Does this sound like you? Maybe you have too many goals, and you don’t know how to BEGIN tackling them? If you raised your hand, if you said, “Oh – that’s me”. Don’t worry, you’re not alone. This is more common than you think. You’re stuck in this vicious cycle of repeating the same process, the same programming over and over – because this is what you know.

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Intro to Building an Inclusive and Anti-Racist Pilates Culture

Intro to Building an Inclusive and Anti-Racist Pilates Culture

An introduction to key concepts in building an inclusive and anti-racist Pilates culture. We will explore the history of bias and racism in Pilates and the general fitness industry, discuss key terms and concepts in support of learning and self-reflection, and close with strategies and tips for mindful anti-racist business planning.

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Use this Question to Get Unstuck and Grow Your Business

Use this Question to Get Unstuck and Grow Your Business

It’s pretty obvious that COVID has affected Pilates and fitness clubs dramatically. Whether you are a teacher, studio owner, or something in between the virus, the constant changes in how we can interact with our clients, and the restrictions that keep us from using our spaces the way we used to are causing strain, closures, stress and fear in so many. So if this is you you’re not alone. And, while there is no magic pill or tip to turn your situation around I do believe that there is a way to pause, get perspective and then have a new path to work towards to and yes, grow your business. 

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