Feeling the heat in more ways than one this summer? There are few guarantees in life but one of them is that when holidays, summer, spring break, and flu outbreaks are in season your business can feel the effects. But, that doesn’t mean you have to feel it in your wallet or your bottom line. Knowing your businesses seasons and working them is key for making money, and feeling in control of your business. Here are some questions I love to explore with anyone I am coaching:
Blogging vs Newsletter? This is a question I get often from fitness professionals, Pilates teachers, and Studio owners all the time! The follow up to this question is “which one do I need to do?” Or, “do I need to blog and write newsletters?” So, today I am going to explain the differences between a blog and a newsletter and answer if you need one, the other or both!
Everyone wants to work for themselves. The idea of being your own boss has a lot of unicorns, rainbows, and freedom around it. But, if you’re not careful, when you work for yourself it’s easy to make your own business, your dream business, be just as much a slog as working for someone else. So, my Studio Owners, Independent Contractors, Home studio owners here are my best tips to not make your dream job just like every other job.
It doesn’t matter if you’re teaching Pilates, Fitness, Barre or selling make-up, cars or coffee. You will hear objections to your offers. And, it’s so easy to take these objections personally isn’t it? I mean when someone tells you it’s too expensive you may feel like they are saying “you’re not worth it.” You may wonder or be tempted to offer a discount. Tell yourself, “just this once” and believe that a lower priced package will get them to fall in love and see the value of what you offer. And, that’s just one of the objections we hear. There are so many others. And, if you want to grow your business you are going to have to get really good and overcoming them. Let’s talk about how you can do that.
Good Opportunity Cv19 is teaching us more than how often we should be washing our hands. This time is revealing to you where you've been building your business on a shaky foundation. Sure, you might miss and wish you could "go back to normal" but was that really...
Have a Website Before when you were busy teaching, studying, running around from class to class, studio to studio, or client to client it was easy to put off making that website, writing that blog or newsletter, and launching that new product or service. Now, you have...
Charge Your Worth Depending on where you live in the world the date your competitors started teaching for free may differ from mine. But, for now, we'll agree that sometime in March the fitness industry and especially many Pilates teachers started teaching live...
Ask Yourself These Questions Creating multiple income streams is essential in most businesses no matter the market you're in. But, right now, during the time of CV-19, if you already had multiple revenue streams you might not be in as bad a position as those who had...
Like it or Loathe it online teaching is here in full force. Studios across the world are closed or in limited operation these days due to CV19 and if you’re in a position like me it’s indefinitely closed. And, now you’re faced with either going online or not teaching at all. Teaching is your gift, your outlet, your dream and for almost all of us our livelihood. So, how much do you charge when you go from in-person sessions to Zoom, Skype, etc sessions?
It’s been one week since my studio has been closed indefinitely but it’s been several years that I have been teaching virtually so except the lack of times my door opens my work week has felt slightly “normal.” But, that might not be the same for you. And, it’s ok to be freaking out, worried, scared, feel lost, depressed, and like the business, rug has been pulled out from under you. And, while virtual is an option, how do you make the switch? What does this mean price-wise? And, can you actually grow your business during this time? Let’s help you navigate what could be your “new normal.”
As CV19 spreads across the planet and fear of the unknown rises it can feel even harder than usual to run your business. And, you might be looking at canceling plans of workshops, retreats or events that you have been planning for a year. Or, wondering if you should? And, its frustrating because you were on track to hit your goals, level up your business, you had just been getting your systems in place. So, what do you do when LIFE gets in the way of your best-laid plans?
