How to Be Referable

Referrals are still the #1 way Pilates teachers and Pilates studios are getting new business

How to Get More Referrals

Social Media, Funnels, and Online Ads may be all the rage. You may even be considering things like Classpass, Groupon, and online marketing. But, before you do let me remind you that referrals are still the number 1 way Pilates teachers and Pilates studios are getting new business. And, not just drop-in’s but legit clients who come again and again! So, how do you get more referrals? Do you just hope that your clients tell all their friends about you? Are there ways to get other businesses to rave about your Pilates business? And, what about those doctors, PTs, and Chiropractors? How do we get them to tell their clients about you?

Group of fitness Pilates practitioners chatting happily
Get legit referrals and not just tire kicker drop-ins

6 Tips to Get Referrals

  1. Be Referable: I know that seems obvious but what does that even mean? It means you have to prove you can deliver what you promise. So, that first or only client you have to make them your priority. Get testimonials and put them on your site. If they can attest to your awesomeness then others will feel good about referring your their peeps.
  2. Be clear on who you want to be referred to you. I know, you may be thinking “but LL I want anyone right now!” The truth is you don’t want just anyone. So, who do you want to teach? Get clear on this so that when people talk about you they know what to say and to whom.
  3. Always be open to Referrals. I know, you’re thinking, duh, but the truth is sometimes we don’t realize that we are closing the door on referrals because we are not actively talking to people about who we are what we do. Recently I blogged about things you can do today to improve your Pilates business. One of the tips was to tell 5 people who you are, what you do, and whom you are for. Do you know how many people told me they would try that? TOO MANY! Even if you are booked and have a waitlist make sure you are telling people what you rock at. If you get peeps that are not for you-you’ll just refer them to the right teacher. Which people will LOVE!
  4. Make sure your clients know your offerings! This may sound obvious too. But, if you’re not consistently sending out newsletters it’s probably not obvious to your clients what else you do or offer. I write weekly newsletters and even still one of my clients just found out I have online mat classes (his wife reads the newsletters and clearly he doesn’t). I know you feel like a broken record but trust…they don’t know as much as you think they do.
  5. Be Remarkable! Meaning, share and do things that make your clients talk nonstop about you.
  6. Refer to others. Yes, give business away to competitors. You are not able to teach everyone. If people are looking for class-based pricing tell them who the best in town is. If they need to be in privates and you offer classes know the teachers in your area who excel at teaching privates. Trust me referring begets referrals.

Got these down? Ok, now you have to make a list of the businesses you love in your community. Find out how you can support them. Wait for what?! Yep, find out what they need help in. Maybe they need a referral from someone you know? And, do you know what happens when you’re generous and you simply take the time to find out how you can support another business? They, in turn, want, desire to support you!

And, if you’re going, ok, got this, but how do I get those doctors, pt’s, and other medical professionals to see that I am referable? Well, I’ve got a one-hour webinar with Jessica Valant who is quite the expert in this area. Check out the deets here. And, while you wait for us to give our talk make sure you’ve got your 1-6 above all set.

How referable do you feel right now?

xx~LL 

Group of Pilates students meeting and chatting at the studio/gym
Use other local business that need support, and have a referral trade-off

Share On

ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Add Comment

Blogs Related

5 Tips to Getting Your Email Organized

5 Tips to Getting Your Email Organized

The Key: Priority Folders Those red alerts and unread message numbers are enough to drive some of us to be a slave to reading every email when it pops up. But, the truth is if you're always checking your email you're not getting key work done. And if you are someone...

5 Tips to Getting Your Email Organized

5 Tips to Getting Your Email Organized

The Key: Priority Folders Those red alerts and unread message numbers are enough to drive some of us to be a slave to reading every email when it pops up. But, the truth is if you're always checking your email you're not getting key work done. And if you are someone...

5 Tips to Getting Your Email Organized

5 Tips to Getting Your Email Organized

The Key: Priority Folders Those red alerts and unread message numbers are enough to drive some of us to be a slave to reading every email when it pops up. But, the truth is if you're always checking your email you're not getting key work done. And if you are someone...

5 Tips to Getting Your Email Organized

5 Tips to Getting Your Email Organized

The Key: Priority Folders Those red alerts and unread message numbers are enough to drive some of us to be a slave to reading every email when it pops up. But, the truth is if you're always checking your email you're not getting key work done. And if you are someone...

You are amazing!
Success starts here!
Raise your rates!
Create your dream schedule!

It is a recurring membership, meaning it will automatically bill you each cycle, so you don’t have to worry about putting in your credit card details again.

Pin It on Pinterest