It seems like everyone and everything is going digital these days doesn’t it? Well, it’s true! Facebook and Instagram are pushing content that includes organic videos more than ever these days. And, with the recent changes at IG where they allow the first minute of your IGTV to go in your feed to get more views it certainly makes you wonder, should you be doing videos?
You’re an independent contractor, a small home-based studio or a boutique space with the opportunity to expand and you’re wondering if you need a welcome series for anyone who joins your email list. You are not alone. I get this question and excuses or reasons why people believe they don’t all the time. But, the truth is, if you’re teaching as part of your income, this is not a hobby, then I believe you do!
Blogging vs Newsletter? This is a question I get often from fitness professionals, Pilates teachers, and Studio owners all the time! The follow up to this question is “which one do I need to do?” Or, “do I need to blog and write newsletters?” So, today I am going to explain the differences between a blog and a newsletter and answer if you need one, the other or both!
Writing Newsletters takes time, and it is one of those things that most teachers and studio owners would prefer to not do. Convince themselves that email is dead. It’s not. And, while email marketers are seeing that its harder to get the ROI they used to get you are not an email marketer. You’re using your newsletters to engage with your clients, past clients and future clients (because people forward emails that are worthy). Your newsletters remind clients of why you’re amazing. They offer a way for clients to email you back, create a conversation. But, you feel they are not worth it. And, it’s because you’re not writing effective newsletters. People get an average of 142 emails a day. So, why are yours being trashed with the others?
What Scheduling Platform? One of the top questions I have seen in the last month is "what scheduling platform should I use?" Or, a variation of "I want to switch from my scheduling system which one do you use?" Whether it is the cost that is causing you to consider a...
Online Platforms When you first started teaching you may not have had the goal of being known online. In fact, it's only pretty recent that almost ANYONE could have their own digital products and be like the fitness DVD mavens anywhere in the world without being...
Charge Your Worth Depending on where you live in the world the date your competitors started teaching for free may differ from mine. But, for now, we'll agree that sometime in March the fitness industry and especially many Pilates teachers started teaching live...
Boosted Post Social Media has made it clear it's here to stay! It's also done a very good job keeping our potential and existing client's attention. And, its omnipresence in our lives can make you feel like you need to have thousands of followers (to get the swipe up...
Offering classes allows you to have an offering that more people can afford, to help more people at one time, create community and increase your hourly rate. But, filling those classes can feel like you’re throwing spaghetti at a wall and hoping it sticks. And, worse, when a class isn’t full it can not only hit your wallet but can feel deflating, personal and exhausting. So, how do you fill your classes? Especially today when it seems like everyone is giving classes away for free!
In a day when it’s easy to compare your “work in progress” to someone else’s curated posts, it’s easy to think that you should be doing what the other teachers and studios are doing. But, if you are making one of these choices below you are most likely giving money away.
Whether you’re looking into how to set up a social media plan for your Pilates business, get new clients, raise your rates or find the right Pilates school for yourself here is a round-up of our most-read Pilates business blogs. We’ve got over 300 blogs to read now but here are the best of the best voted on by our readers.
How to Build an Unforgettable Brand
How To Replicate Disney's Brand Magic In Your Small Business
From Burnout to Bankable
How to create an ‘I Help Statement’
Tami-Adrian George Coaching Call Series - 2025
$299.00 USD
The Pilates Pro’s Secret Weapon: What to Say (and How to Say It) in the Hard Conversations
Unmasking Imposter Syndrome
$120.00 USD
