Connecting to your audience is key in marketing online these days. And, with millions more people following Instagram stories, and Facebook stories depending on your audience and goals it could be necessary for you. Going Live on Facebook, Instagram and other platforms is not new. But, lately, I have been receiving lots of questions about this topic. So, below find my go-to tips that will not only help you go Live but feel comfortable doing it.
Recently in an interview, online a viewer asked me one of my favorite questions “What is my advice for new Pilates Instructors?” I love this question because I wish more new instructors had support, tips, and tangible advice to start their teaching career with confidence.
A common question I get is “how do you stay so inspired?” Sometimes that question breaks down to “how do you stay motivated and/or energized when you are teaching 7+ hours in a day? And, because it’s coming up a lot more lately I wanted to share some of my go-to tips for staying inspired, staying strong, maintaining my sanity and motivation.
My parents drilled in my head that I should never talk to strangers. But, once you’re not a young child no one tells you that talking to strangers is a good thing. Talking to people you don’t know can help you get directions, help you meet other people you need to know, help you grow your business, help you make friends and other relationships. I mean, could you imagine if you still only talked to those who you grew up with? If you want to grow your business you need to talk to strangers. And, you need to hear ‘no’ a lot!
Have a Website Before when you were busy teaching, studying, running around from class to class, studio to studio, or client to client it was easy to put off making that website, writing that blog or newsletter, and launching that new product or service. Now, you have...
Charge Your Worth Depending on where you live in the world the date your competitors started teaching for free may differ from mine. But, for now, we'll agree that sometime in March the fitness industry and especially many Pilates teachers started teaching live...
Online Teaching is Here Like it or Loathe it online teaching is here in full force. Studios across the world are closed or in limited operation these days due to CV19 and if you're in a position like me it's indefinitely closed. And, now you're faced with either going...
New Normal It's been one week since my studio has been closed indefinitely but it's been several years that I have been teaching virtually so except for the lack of times my door opens my work week has felt slightly "normal." But, that might not be the same for you....
There is a lot of talk (including on here) about how to get a new client. But, there is not much chatter about how to fire a client. And, it’s not because no client ever needs to be fired. In fact, I think plenty of clients out there probably do. But, if you’re struggling to grow your business or you don’t have solidly policies in place or worse, you have policies in place but you don’t uphold them firing a client is harder than finding a new one. However, I firmly believe that while you are in the “service” industry (meaning you provide a service) you are not “of service” to others. And, you should be treated with the same amount of respect as you show your clients. So, how do you fire a client?
Social Media has made it clear it’s here to stay! It’s also done a very good job keeping our potential and existing client’s attention. And, its omnipresence in our lives can make you feel like you need to have thousands of followers (to get the swipe up feature) or the blue checkmark. Or, if you just find the perfect caption or hashtag then your classes will be full! Maybe you’ve considered boosting a post because it could reach 31,000 people and that would be epic…it’s only $12.00….stop! If you’re a small studio, home studio or solo instructor you likely will never need or benefit from a boosted post. And, for all Pilates teachers, social media can be super helpful. But, is it the means to the vision you desire? Probably not. So, here are some tips for using social media for your business without wasting your time.
Count how many times you say “I don’t have time,” or, “I’m too busy” in a day. How often do you feel like your to-do list grows and you have no idea how because you’re been working all day and are exhausted? Yeah, I know, it’s a lot. You got into teaching because you love it. But, the more you teach the less time you have for you, your practice, and it feels like you’re always saying you’re tired, busy and hoping to get to something to tomorrow. Routines in your morning, day and night can help this circle of stress and lack of time disappear. If you’re ready to create time keep reading.
