Tips for Using Social Media to Market Your Business

Social Media has made it clear it’s here to stay! It’s also done a very good job keeping our potential and existing client’s attention. And, its omnipresence in our lives can make you feel like you need to have thousands of followers (to get the swipe up feature) or the blue checkmark. Or, if you just find the perfect caption or hashtag then your classes will be full! Maybe you’ve considered boosting a post because it could reach 31,000 people and that would be epic…it’s only $12.00….stop! If you’re a small studio, home studio or solo instructor you likely will never need or benefit from a boosted post. And, for all Pilates teachers, social media can be super helpful. But, is it the means to the vision you desire? Probably not. So, here are some tips for using social media for your business without wasting your time.

  1. You need to have a place to send people back to. aka a website. If you don’t have this yet then all the followers and likes in the world will not be able to actually give you money, know how to work with you. And, if the platform you’re using goes down one day you SLO.
  2. Social media is about being social. Posting and ghosting is sooo 2015. But, scrolling, “like pods” and 30 hashtags a post does not give you the ego boost…I mean..post algorithm boost you’re looking for anymore. Engagement is what matters. So, when you post create content that people want to engage with. Then go be engaging in other’s posts. Read- People who you want to see why you rock. Which is hard if you don’t know who your future client is on IG or FB then finding them and commenting on their posts can be tricky. But, that would be the more strategic way to get people to find you and see why you rock.
  3. Search engines don’t read your posts so be sure to put all your expertise on your website (which the search engines do read) and then share that awesomeness on your social where people might click through from your website.
  4. Go find your peeps and engage with them. Yep, I said that in #2. It’s that important.
  5. FB ads are super great if you can afford to “pay to play.” But, since most of us really only need 20 good consistent clients and studios about 100 give or take. The amount of money you’ll spend A/B testing which ads of awareness work and then getting those to come in to actually use your space it’s likely at best a wash if not a loss leader. I’m not saying it doesn’t work for some. But, if you don’t have pixels to do retargeting campaigns (which you can’t do for boosted posts) then that money is mostly going down the drain.
  6. Think about how you use social media as a human. What do you click on? How often do you need to see an ad of something before you click? Do you buy workouts through ads? If so what did the ad say, promise? Look like? What posts get you to like, comment or even follow?
  7. Are you hanging out where your client is? Many of you are all over IG but your client might be loving living in FB and in its groups. You don’t need to use social media for your business but if you’re gonna you want to use it where your people are.
  8. What do you help people with? Yep, people don’t care what time your class is as much as they care how you help them. It sounds rude but it’s true.
  9. Set a time limit on yourself. Social media posts creations, scrolling aka consumption is a total time suck. And, the ROI is not as good as referrals from the clients you have, organic searches online (must have good SEO which means you must have a website) and in-person interaction. Yes, you can get a client to meet you while you’re walking down the street.
  10. Know your goal! I have tons of clients I coach who do not use social media at all for their business or even their life. I have other friends who dominate their goals because of it. If you’re unsure if you should be using social media share your goals below or contact me here and let’s talk about it.

I’m a fan of social media! Yep, I so am. But, I rarely post on my personal FB profile. I mostly use it for connecting with you, and other Pilates lovers and teachers around the world. I have met some of the best friends in my life because of it. And, yes, workshop and online clients too! But, Social Media can also cause insecurities, loss of time towards doing what you love for the clients you love. And, I also think makes people think they need to have all these followers that truly don’t mean anything for most of us.

When you post on social if you’re lucky 1% of your followers see your posts. And, if those random less than 1% comment enough soon enough then the algorithms deem it “viral” and then they send it to about 6%. Yep, that’s right. So, think about it. How many people is that? I bet you could email, call, text, personally dm or go meet outside as many people in less than a day and actually get responses back from those in your community who could actually take a class or session from you.

My ask of you is to focus first on your website. How does it tell those you are trying to serve that you’re the best for them. And then, how can you use social media to drive traffic to your site and ideal into your schedule?

xx~LL

PS: I go over social media tips and the newest things you need to know daily in my online coaching group AGENCY as well as in coaching calls. If you want more support in this area then check out the only community that supports teachers on their business from apprenticeship to 30+years of teaching.

Create More Time in Your Day

Count how many times you say “I don’t have time,” or, “I’m too busy” in a day. How often do you feel like your to-do list grows and you have no idea how because you’re been working all day and are exhausted? Yeah, I know, it’s a lot. You got into teaching because you love it. But, the more you teach the less time you have for you, your practice, and it feels like you’re always saying you’re tired, busy and hoping to get to something to tomorrow. Routines in your morning, day and night can help this circle of stress and lack of time disappear. If you’re ready to create time keep reading.

There are plenty of studies that show how much routines benefit our lives. Even Steve Jobs was so notorious for his routines that many CEO’s copied his thinking it would help them create companies as big as Apple. I had always loved a morning routine but then one day I heard about night routines when I listened to an interview Ariana Huffington did while promoting her book. She said that by having a sleep routine helps prepare our bodies for rest. This sort of routine was a little harder for me to figure out because it was so easy to skip the routine one night or change it up a bit. I mean, we all know about trying to get one last thing done. Or, getting more sleep tomorrow.

But, one day after being consistent with both my morning and night routines. The proverbial sh*t hit the fan and I was so happy to have my routine. Because they really helped me feel in control. And, slowly after time, I realized my routines were allowing me to create time. Wouldn’t you like to create time?

We have to make thousands of decisions every single day. By creating routines, both morning and night, you eliminate these daily decisions that are often repetitive. And allow yourself to have better decision making power later in the day when you’re working on your business, deciding what to create, post, say yes or no to. If your brain is having to make every decision from the time you wake up to the time you go to bed you’re definitely going to feel more than exhausted. And, worse, you’ll likely miss out on opportunities to propel your business forward.

My routines have changed over time. At first, I didn’t know much about what I would need in my routine to help my day be more productive. So, I tried out different ideas for a while until I figured out what worked the best for me. And, even recently I added something new to my morning routine. So, as I share my routines below remember that this has been a work in progress. You will want and need to figure out what works the very best for you. But, feel free to try these out and make them your own. I also added some suggestions for creating routines below.

Morning

Monday-Friday

  • wake up between 4:15 am-4:45 am and drink a large glass of water
  • Run my dog Bayon 3ish miles often with my neighbor
  • Get coffee and say hi to the baristas (this makes me feel like I live in a neighborhood).
  • Make Brad french press coffee feed Bayon his special breakfast
  • Say my gratitudes out loud while holding Gaia in the kitchen
  • (NEW) Ask Gaia and the universe some questions that “I wonder….?”
  • Go to HIIT or do my Pilates workout.

Weekends

  • wake up between 5:15-6am walk get a coffee and walk Bayon around our neighborhood.
  • Saturdays I call another female biz owner and we talk about what’s going on in our lives, businesses and what we are excited about. Sundays talk to a family member.
  • Saturdays my neighbor and I attend HIIT classes and get a yummy breakfast before enjoying a day off. Sundays I go into work. Before workouts or work the above routine still applies.

During workdays, my schedule is very consistent. I know when I am teaching and when I am doing marketing, content creation, meditation, and email. This makes it easier to know when I will get to “that thing” when someone needs it. I am super protective of my time blocks. They allow me to “drop-in” to writing, meditating and teaching much faster because I know when I am doing what.

Evenings:

  • after dinner another glass of water
  • write down anything that is on my mind to get done the next day (these things often come closer to the evening).
  • shower, face wash, brush teeth.
  • Read for a few minutes (nothing that requires much thought) considering a mediation here instead so I may be testing this.
  • Turn a sleep story on.
  • Asleep between 9:30-10ish pm.

Here are some resources for you to try out ideas for your own routines:

  1. Daily Routine tip
  2. Intention Routine building 
  3. Morning and Night Routines

If you could get back more of your decision making powers what would you do? Maybe you’d have more time for your own practice? Or, maybe you’ll finally get to those blogs or newsletters you’ve been wanting to do?

Your life is too good to let it be ruled by what work you didn’t get done. And, your business should be working for you and not you working for it. The start of creating the dream work schedule or even an ideal work schedule comes from your ability to have boundaries around when you will and won’t teach. And that muscle gets stronger by practicing a routine.

What routines do you keep and how do they help you?

I’d love to hear about your routines in the comments below.

xx~LL


PS. I credit my routines to my lack of jet lag when I travel to teach workshops and retreats in this blog.

Notes 2 Inspire: Nothing Stays the Same- Final N2I

Weekly Notes to Inspire are moving! 5 years ago I started sending a weekly “note 2 inspire” to a private list. You had to sign up for them. Then after 2 years of private N2I’s I made them a weekly blog and still sent them to those who wanted inbox. And then a year ago we made them a vlog and began posting here on YT. This is the last week we will post them as a vlog, blog and email them out. Starting in February I will be posting my N2I on IGTV under @profitablepilates I hope you take a moment to follow me over there.

Thank you for allowing me to post these N2I for so many years, for giving me the opportunity to send you a note of inspo and I hope the new format continues to provide you love, support and a note of inspiration.

xx~LL

Your Fears are Costing You Money and More

If you let fear run the show it will kill your business. Your fear of losing clients is the worst fear you could have. There are several fears in life that we all face. But, if you let your fear run your business it will…right into the ground. Recently during a coaching session, one of my clients discovered her fear of losing clients caused her to lose $6,000 in uncharged late cancels. What is your fear costing you?

There are people who fear success, rejections, loss, responsibility and failure. If I am not careful my fear of success can hold me back. For most Pilates instructors and studio owners I find its the fear of loss that costs them the most money and often their businesses. Second in line would be their fear of rejection.

Don’t believe me…when is the last time you:

-Raise your rates?
-Changed your schedule?
-Enforced your policies?
-Told a client they were inappropriate?

Your business can survive on a few clients and you overworking. It can. But, if you want your business to thrive. To work for you instead of the other way around.

But, the difference between thriving and barely surviving is where you make decisions from.

If you make decisions from your fear of loss you won’t do what you KNOW you need to do. And, you will find evidence to prove yourself correct. Our brains search for evidence to prove ourselves correct.

It’s not going to be easy. It’s going to be tough. It’s going to be a battle. But, you need to make those changes now so that by the end of this year you can be living in the fruits of those changes.

Challenge for you:
What changes have you avoided making?
What if you made those changes this week?
What is the worst-case scenario?
Do you really think that will happen?
I mean, really? ALL YOUR CLIENTS WILL QUIT?

People do not like change. You make their life better. And, even if they do quit because you raise your rates, changed your schedule or moved locations its ok. They’ve opened up space for clients who will pay your rates, workout when you want to teach and where.

Go ahead, look for evidence to prove that idea true. You’ll find it!

Post in the comments below what changes you will make.

Ditch that fear! There isn’t room for it in your goals.

xx~LL

Notes 2 Inspire: Does it Bring You Joy

New Year, new-ish you? We are officially into the new year and this is about the time that we fall back into our routines. And, usually lose all the inspo to change how we wanted to do things in 2020. As part of my 2020 goal setting, I look back at the past year and write down all the things I have to do. Then I highlight what brings me joy. And the stuff that I “have” to do that doesn’t bring me joy I ask myself if I need to keep it or if I can stop doing it? If I can’t stop doing it then I find a way to delegate it out. In this week’s “notes 2 inspire” I hope you take me up on the challenge! Post your answers below.


 

xx~LL

The Most Supportive Community and How You Can Have It

When you decided to become a Pilates teacher you thought “I can’t wait to help people!” And, you knew that people were going to love how they felt after they took a session with you. You also worried about being new at something and if you’d pass your tests. But, it wasn’t until you got closer to the end of your hours that you probably thought “how do I get enough clients to pay my bills?” And, even, if you’d ever make enough to have your own studio, quit your 9-5 and take time off.

I hear ya! Seriously, I had no idea when I became a Pilates teacher that I could do it “for a living.” Honestly, I became a Pilates teacher so I could have a side hustle to pay for my Pilates obsession. I’ve shared in many interviews that I became a Pilates teacher during the last recession. And, I took the biggest leap of my life at the time to quit my salaried job and teach Pilates full time.

In studios I had heard from teachers with way more years of experience under their belt that it would take me a long time to build my clientele. That I should charge x because I was new. That I should work 6 days a week to get all the hours I could and that I should offer a discount for cash or for first-time sessions etc etc.

And, while it didn’t take me long to build my clientele up at all. In fact, within a few months, every single hour I had outside my retail job was booked and when I quit my job I had an even bigger problem on my hands…too many clients. I had believed some people on the other advice and it took me some time to rework all those mistakes.

Then, after a 6 months of being a Pilates teachers I started managing a studio and teachers. And that’s when I really realized that most instructors didn’t have the business knowledge that I had. And, because of this lack of information in trainings most people were struggling to make enough to pay back the investment in their training and more.

This realization made me sad and frustrated for every teacher. It drove me crazy to see some of the best instructors out there closing up shop or quitting teaching because “there was no money in Pilates.”

Luckily, being frustrated creates a drive in me. I hate complaints that occur more than once so I started on the path to create Profitable Pilates. I didn’t it know it at the time what it would become but I knew it needed to happen.

It started with my ebook. And then workshops in person and then online courses and webinars. But between the workshops and the webinars I had this vision for an online community that was not only a support group but a community where teachers and studio owners of all backgrounds could live and get advice, strategies, support, virtual high fives and inspire each other. Five years ago I created it. And, no one knew about it or bought it.

Yep, sometimes things fail in a big way.

But, I was still driven to make it work. So, I thought about other ways I could meet teachers and studio owners where they were and give them support. And that’s how webinars, online workshops and coaching calls started. And, then, 2 years ago (3 years after the original idea) I opened the doors to AGENCY my online coaching community.

Five brave souls started that day and today, 2 years later we still have 4 of the original members and 60 others.

AGENCY got its name from its definition. AGENCY = action/intervention. We all have AGENCY within us. And, when we use it there is nothing that can stop us.

I don’t have cookie cutter biz plans to make you rich. Instead, I take your goals and your vision and help you work backwards to today to create strategies and actions you can take to help your business be the one you want to run. Pilates can be just another JOB (Just Over Budget) or it can be the thing that makes you smile when you get up in the morning.

We’ve helped people go from in-home studio to brick and mortar, from brick and mortar to home studio, teacher to studio owner, host retreats, create events, raise rates, fire clients, get more clients, hire a team, and so much more!

Inside AGENCY you get:

access to a community of beyond supportive teachers and studio owners from over 10 times zones.

1 webinar/month (choose from 2)

a membership to OnlinePilatesClasses.com

my ebook

a group coaching call every other month

20% off private Pilates sessions with me (online or in person)

20% off coaching calls

20% off extra webinars

20% off courses

20% off my retreat in Cambodia

The slack group is honestly priceless. Because where on this planet can you find a group of people who will be there when you “need a moment” (a channel we have), when you want to share an idea and get help fleshing it out, where you can share a win and everyone celebrates your win with you even if they just shared their having a bad day? It’s a community, a family, and it’s a space that is open to you if you want it.

You can check out more about AGENCY here.

But, since it’s hard to understand how epic a community like this could be since there is really NOTHING like it out there I decided to do an AGENCY mini. A free version of AGENCY for 1 week only. It’ll kick off with a webinar on Sunday January 12th and end on Saturday the 18th. Those who join will get a group call on the 15th where they can ask any question they want and Brad (my COO and hubby) will answer. And, access to a private AGENCY mini member-only group.

I’ve NEVER discounted my AGENCY group and never will. But, I thought it could be a great way for those of you who have been interested to try it out. So, get in before it fills up. Join here.

xx~LL

PS if you have questions you can contact me here or post them below.

Are You Doing This to Fill Your Classes?

Offering classes allows you to have an offering that more people can afford, to help more people at one time, create community and increase your hourly rate. But, filling those classes can feel like you’re throwing spaghetti at a wall and hoping it sticks. And, worse, when a class isn’t full it can not only hit your wallet but can feel deflating, personal and exhausting. So, how do you fill your classes? Especially today when it seems like everyone is giving classes away for free!

  1. Know who you want to come to class. Ok, so you might not know their real name but you need to have an idea of who they are. What they do and what they are searching for. Then you need to reach out to the them where they are already hanging out.
  2. Know the communities your future attendee is hanging out. Yep, where do they work, grab coffee, shop, workout? Who is their best friend? How can you collaborate, partner up or get their bestie to invite them to your class?
  3. Get creative! You do not need to post about your class times on your social as much as you think. Instead, post about what people are saying, what they are experiencing, and what they will get by coming to your class. Let them look up what your schedule is. You’ve got .5 seconds to get them to stop scrolling IF they are even already following you. So, use that real estate to show off why you rock and who are for.
  4. Go where they are.  This doesn’t have to be in person although that is faster. You can use the beauty of social media geotagging, forums, and groups to find your people and then get to know them. Yep, notice how I didn’t say invite them to your class just yet. Instead, introduce yourself, ask them about themselves. What do they like to do? Think of it like dating!
  5. Be consistent! You’re gonna want to give up the first few times your classes are lackluster in attendance. But, it now takes 7-17 touchpoints for people to make that decision. Yep, FB says average is 12 ads of the same offering before people click. And the other research out there is 7-17…that means you can talk about it once and then be disappointed that people didn’t flock in droves. Get in front of your ideal client as much as you can and be consistent in sharing why you rock and what they get by taking your classes.

For more strategy on getting the word out there let’s do a coaching call. Depending on if you’re a studio owner trying to fill everyone’s classes or an instructor trying to fill your own there are some tactical strategies that will be unique to your goals.

Until then, know who you are talking to, get in front of them often, and then remind them a few more times.

And, do yourself a favor and don’t race to the bottom on the discounts to get people into class. People are not googling “cheapest Pilates class near me.” Own your worth and people will value your classes even more!

Contact me here to strategize filling your classes.

Xx~LL

Notes 2 Inspire: Playing It Safe Will Feel Worse

It’s hard to do the work that is outside of your comfort zone. It’s hard to know if it’ll be worth it> If it will work or even what to do next. But, staying where you are, playing it safe or small will feel even worse. What can you do differently this week?
What feels unsafe?

xx~LL

5 Things You Need to Make Changes In Your Businesses

Making changes to your business is never easy. How do you know what to do first? You’ve got bigger goals for your business but it can be hard to know what to do when you’re in it. And, scary when you feel like you need to make big changes to get what you want. No matter where you want to go in your business you need to have these 5 things to make your magic happen.

  1. How much do You want to make? Your goals don’t need to be only about money. But, it’s important to make sure your business is paying more than your bills so that you can stay in business. Also, find out what your hourly rate is. This will be key for #4.
  2. Get super clear about who you want to teach, when you want to teach and where.
  3. A website that shares #2 and takes clients on a journey towards choosing you. If you don’t have a mobile-friendly website then check out this course. If you do, then take yours to the next level with this course.
  4. Help! You don’t have to hire a full-time assistant straight out of the gate. But, getting clear on your strengths and hiring people to do things that do not bring you joy or money is key to creating more of you and getting more done. You don’t need to be the person to do things like grocery shop, research or make changes to your website. Yes, hiring people costs money but remember the answer from #1. Anyone that you have do work that doesn’t need to be done by you is saving you money.
  5. Support! Whether it be a business partner, family member, coach or accountability partner you can only go so far on your own. Which is why I created my online coaching group. To help teachers and studio owners get advice, ideas, unstuck, feel empowered and more. Who is in your corner?

I’d love to hear which of these things you feel you have in place and which things you need to get in place in the comments below. You don’t need to wait until you’re ready to make your moves. In fact, who knows when you will feel ready. A little secret, I never feel ready for anything I do.

xx~LL

Notes 2 Inspire: Patience is a Virtue

It’s funny how many people think I am so patient. I guess I didn’t realize at what point practicing patience started working. But, the truth is you can have all you want just not all at the same time. So, what do you want so badly you’re willing to be patient for it?

 

xx~LL

What Changes Can You Make to Up-level Your Business

Your business changes all the time. Even if you don’t like change, the people who engage with your business and the businesses you use change. It’s important that you’re in charge of your business and how your clients, or for studio owners, employees/renters engage with it. If you find yourself complaining about something more than once it’s a sign that you need to make some changes in your business.

I love facing complaints head-on. I wrote about some of my favorite complaints in a recent blog post and I think it’s key for your business to grow to listen to your complaints, the clients and others to see where you can make changes. 

Side note: Just because clients or others in your business complain doesn’t mean you need to make changes. You can’t please everyone. But, sometimes a tweak here and there can make your inbox lighter!

Looking at your schedule what do you find yourself complaining about? Is there a time slot you dread teaching? A client that drains your energy?

Write down all the things that you wish were different in your business.

How long have you been compiling about these things?

What if you did change them? What could happen?

Take one complaint this week and try to make adjustments in your business to get to the other side of it.

If you’re struggling with how to ditch these complaints know you are not alone. It’s really hard to figure out what to do when you’re in it. Which is why I offer coaching calls and my online coaching group AGENCY. After you have written your list if you want a second set of eyes and some ideas on what to do next then let’s chat. Comment below with what changes you wish you could make or contact me here.

xx~LL