Do you have the Courage to Pursue your Dreams?

This week I am stoked to share a beautiful note from my dear friend and incredible Pilates instructor and practitioner Miguel Silva of Uno Method Pilates in Spain as our guest blogger. I met Miguel through Vintage Pilates as we prepared and then spent a year doing “The Work” with Jay Grimes. Below I hope you find some incredible inspiration from Miguel’s story. I know I did. I am beyond honored to call Miguel a friend. Please check out his handles below and if you have a chance to take a session or workshop from Miguel I promise you will enjoy every minute of it!

———————————————————————————————————————————————————

“All your dreams can come true if you have the courage to pursue them” Walt Disney     

My friend Lesley Logan asked me one of the most difficult challenging and beautiful tasks that I can have in my life – write a note to inspire – 

I wanna start with one question: what is your purpose in life? 

My purpose is to do things that make me feel alive and give to our world something that I can be remembered for – guide people to find happiness. 

It might sound pretentious… 

but for me, it’s the less that we can do during your journey here. 

I’ve experienced lots of different jobs in my life, but all of them were related with “guiding” people. 

Finding Pilates was finding the light, the hope for my dreams! 

Back to the year of 2005, I remember being inspired by my first pilates teacher! 

One of the first things that he asked me and I recommend to all Pilates “lovers” read the books that Joseph Pilates wrote. That man had the power of encouraging me to go ahead with my inquietudes. He put sports and wellbeing together and showed everyone how Pilates works in their bodies.

 My journey continues because of all the teachers that I had and still have. They are constantly inspiring me and many others with their devotion to this wonderful method. 

Thanks to all of them, my UNO Pilates students and my 2016 mates from “the work,” all of you together with my family gives me strength to accomplish my dream of keeping Joe Pilates words alive. 

In 2018 I’ll see one of my dreams becoming a reality – UNO pilates studio & the Pilates camp – will be open for all of you that want to learn, train and bring your students.  Enjoy the beautiful south coast of Algarve, Portugal.  Surrounded by wild nature, the way that Joseph Pilates wanted! 

I don’t know if my little note will inspire you or not, but I’d like you to let you know that every stone that appears on your path it’s there for you climb on top of her and enjoy the views of what you have ahead… 

Obrigado 

Miguel Silva of Uno Pilates


I know Miguel’s note inspired me and would love for you to comment below and share how it inspires you! Please follow Miguel at any of his handles below and let’s all go visit him on the South Coast of Algarve, Portugal. May you have the courage to Pursue all of your dreams!

xx~LL

Contact Miguel- Facebook  Twitter and Instagram

PS if you would like “Notes of Inspiration” weekly in your inbox (nothing more than a note, seriously no sales or links) please subscribe http://eepurl.com/cHaALvhere.

My Secrets for Having More Hours in the Day

People often comment on how I have more hours in the day. I take this as a compliment! If people think I have more hours in a day, then that means I’m getting my work done and making work look easy. Ok, maybe now I’m gloating a bit too much.

But, as a Pilates instructor, like you, my days are super packed. I have clients to teach, bill, research, and plan sessions for. I have my Pilates practice, hobbies, life, dogs, etc. all to fit into the same amount of time in a day.

As Pilates instructors, we have to promote our businesses and work in our businesses, and you know, have a freaking life! So, how do you do it?

The simple answer is time management. (Insert eye roll here) But, what does that mean anyway?

If you were on my “Teaching your Schedule” webinar, then you already know my best tips for creating a plan that works for you. If you missed it then check out this course “Never a Dull Moment” to get those tips and then add these-

1) Write out your goals for the week and then spread them over each day of the week. Each day you can review the intentions of the day, but if you don’t look ahead, it’s easy to miss out on important projects or feel behind. Waking up and writing down what you need to do that day is awesome. But, if you are not aware of how today effects tomorrow and next month and next year then you will burn out so quick. It will feel like all your efforts don’t amount to anything. But, planning ahead allows you to make each day important because it’s part of a whole plan.

2) Get an assistant!! Before you roll your eyes at me via my blog (again), hear me out. I know they cost money! But, having someone do the things that you hate doing will give you more time than they take up. Now, if you can’t afford a whole person then get creative. What can you delegate off or schedule out in advance? If your clients do their scheduling online, that eliminates your need to text and remind them of sessions. Again, notes from my webinar or course will help out with this part. But, having set teaching hours your clients can commit to will help you know when you are working and having a system that reminds them will allow you more time to do all the other things. Bonus, you’ll know in advance when you work in person with clients and when you will have time for other things…like life!

3) Auto send your social media! Alright, my friends, this is my biggest key to having a life and getting your social stuff done! If you follow my social media, it’s no secret. I don’t hide it all most all my posts say “published by Coschedule.” I use Coschedule to post all of my weekly posts on Linkedin, Facebook, Twitter, and Instagram. I can write one post and choose all my handles or I can pick and choose which handles will get what post.

Sure, I do live messaging, especially on my personal pages. But, my business profiles I know in advance all the messages I need to send. Think about it…you probably know yours too.

I sit down at the beginning of every month and write out all the projects I have. I organize all my thoughts and then which social channels have to promote it. I then schedule out my posts on each of my handles using CoSchedule. Every week I review and add anything that is missing.

If you are not tech savvy, you can check out this handy video here that tells you all about how CoSchedule works.

Trust me I am not tech savvy. You know that part where I said: “hire an assistant?” Well, I hired a whole tech team! But, my social posts are all me my Pilates pros! I even write my blog posts like this one in CoSchedule, and underneath the post, I can schedule the social that goes along with it in the post! Then I just hit the check mark and done. A whole blog post and all it’s social are ready to go for the week.

Online schedule calendar

My schedule looks like this for next week!

The best part is …drum roll please….just recently they launched an app which allowed me to do tons of scheduling while in traffic coming home from a weekend away. Yep, I taught a whole week, took a trip and still got my social marketing done and never had to open my computer!

Teachers, one of the biggest reasons we feel like we don’t have enough time is that to do all the things that go along with having a Pilates business means being online as much as we are in person teaching. And, I get it, I got into teaching Pilates, so I didn’t have to be at a computer gig.

But, ever since I started using CoSchedule (over a year now) I have had more time and more energy. Plus, I actually can use it (HootSuite and some other scheduling systems were too big and too techy for me). Every week I get an email telling me how my blogs did. Which is an added bonus? My tech team is always aware, but a user-friendly email designed just for me (ok maybe not just for me) is a huge bonus to letting me know what’s working and what’s not.

Lastly, CoSchedule will help you learn how to schedule and what to schedule. Yep, they’ve got a blog and tutorials too!

So, that’s my big secret for having more hours in my day. I have my business stuff auto post so that I can spend my time in real life talking to you, walking my dogs, doing my Pilates and you know, all the things!

Check out the tutorial video on their awesomeness here and get a discount on using my name here!!

Ready to have more of a life?

Not sure, if this will work for you? I can totally help you figure out what to schedule and Coschedules “Best time” will help you determine when to schedule!

xx~LL 

 

Ps…all the links to CoSchedule are unique promo codes so you and I benefit from using them. Or you can simply go to Coschedule.com and do your thing!

 

 

How to Handle the Excuses for Not Doing Pilates

Recently my friend and Yoga Instructor were chatting about the famous excuse we often get “I’m not in shape enough for Pilates.” Well, she gets “I’m not flexible enough for yoga.” I say it’s famous because I know all of you instructors have heard the same phrase before too. “I’ll call you when I get more in shape, flexible, have more time and insert-latest-excuse-for-procrastination-here.”

I remember when I was a new instructor trying so hard to win them over and responding with all the ways that Pilates would help them get in shape, become more flexible, save them time at the gym, etc. Now, years later and a schedule so full of coaching and teaching I do not have the space for clients not begging for a slot I wish someone had told me a better way to respond to those “excuse filled potential clients.”

You know who I am talking about, those people that are soo busy! They have this and that. Then there are those who want to lose weight before they start. How about the ones that are going to do their own thing for a bit and when they are stronger they will come back? How are you supposed to respond to these clients? Should you? Do you beg? Do you begin listing all the bullet points and Pilates principles to get them to sign up? Do you shrug your shoulders and walk away?

None of the above! Seriously, you cannot convince anyone of anything with words. You’re not going to change their mind in a moment. They have made their minds up. All you can do is be an open and welcome space for when they are ready. Wait! Don’t click off this or roll your eyes at me just yet. I promise I have tips for you.

Try these tips:
1) Are your website and social channels an open and welcoming space showing what life as a Pilates client with you is like? If you have videos and images of clients like them doing Pilates, then your studio will speak for itself. If this client can see themselves in your studio, see inflexible students getting their Pilates on or, reading testimonials from clients who came super out of shape and now because of you are in their best shape. Maybe, they see a class schedule designed for the busy working client? Instead of telling them you can help them with their problem show them how you do that!

2) Understand but don’t agree You can totally empathize with them but you don’t have to agree with them. Just because I said you cannot talk this person into changing their mind doesn’t mean you agree. Take the time to get to know them a bit more and connect with them. Some people like to throw their excuses out there to “pre-reject” and protect themselves from possibly being humiliated or rejected. In their mind, you might not want to work with them because they are too insert reason for not starting Pilates here.

3) Play a little hard to get You know how in the dating world we all want the person who didn’t call us back? We pine for the person that isn’t paying attention to us. I’m not saying practice bad business and not return calls, emails or walk away from these excuse spewing potential Pilates clients. But, what if you heard what they have to say and understood what they had to say and then told them “when you’re ready to let me know. Hopefully, I’ll have a slot for you.” With your kindest smile and your genuine tone. This is not to be confused with passive-aggressive “I’ll show you” tone. After all, you do hope you have room for them when they are ready. And, you only want a client to contact you when they are willing. Be kind and supportive and then let them go. They’ll walk away wondering why in the world where everyone is trying to get anyone to do something you are not. You’re not begging for them to take Pilates from you.

Fear of not being good at something, fear of being rejected, fear of change and fear of no longer having the excuses we tell ourselves as reasons why we haven’t hit our goals is incredibly powerful. You know Pilates is the best thing for them. That Pilates is tailorable, and there is a Pilates practice for everybody out there at the level they are. But, for you (often a stranger) to be able to overpower what is in their head is tricky. You’ll leave the conversations frustrated for them and you. After all, you need to build your business. Make sure your website and handles all show the welcoming space you are for your ideal client and spend your time going after the clients who are open to change!

I know easier said than done. But, trust me it works!

Looking for feedback on if your website and social channels, coaching on your business contact me here. I save a few coaching slots each month for Pilates consultation. Lastly, Summer Session of Business webinars will be announced next week!! But, before I go live with the schedule you still have time to give your input. Click here and give your feedback.

xx~LL

Latest and Greatest Pilates Business Advice

I cannot believe it is already May! I mean, it feels like I was just in Cambodia and Maui leading Pilates retreats and now here I sit after wrapping up season 1 of the Pilates business webinars. Time really does fly when you are having fun! And, so far this year at Profitable Pilates we have!

Since 2017 rolled in we have launched our webinar series, our program at PilatesAnytime.com, continued our weekly blog series (now with awesome guest bloggers) and guest blogged at Balanced Body.

Our first season of  Pilates business webinars included goal mapping, first-time client conversions, creating your ideal teaching schedule, ditching discounts, tough conversations, your website needs and your elevator speech.

Our second season calendar is in the works and we want to make sure we are lining up exactly what you want! That’s right, you have a chance to put your deepest Pilates business questions, desires and concerns up for the opportunity to be a webinar. Take this super quick (like seven questions and they are multiple choice) survey and let us know what you want more of!

Season two will launch soon!

In the meantime, I’ve got last week’s favorite webinar up on replay until May 5th. Do you know your “elevator speech?”  Are you able to quickly articulate what you do and why you do it? Stop spending money on marketing and check out our latest webinar. We believe that you can become known in your community for exactly what you are without spending money on ads. Don’t miss out on the replay watch and register today.

Lastly, be sure to check our tutorials over at PilatesAnytime.com (not a member? use LLOGAN for 30-day trial) and our blog at Balanced Body.

Love you all and can’t wait to make this summer the summer that rocks your Pilates business. Don’t forget to take our survey here.

xx~LL 

How to wear Cute Pants for a Living

I don’t know about you but I hate cold calls, I hate people trying to sell me stuff, I hate flyers on my car, shoved in my hands or even in my mailbox. I despise people trying to talk to me as I am going into Whole Foods. Ok, maybe hate and despise are strong words. But, I don’t want people trying to bug me about things I don’t want. But, if you and I bump into each other in Whole Foods, if you and I are standing in a long line together at Starbucks, airport security or any line you can pretty much bet we are going to chat, have a laugh, and you will know I teach Pilates.

Not only will you know I teach Pilates but you will know where I teach and what it is to do Pilates with me. I know, you’re thinking “LL you are kind of a hypocrite.” Nope, not at all. See, when people invade my space or litter their advertisements on my car that is annoying. I don’t know who you are. Ok, great you have a product or business you want to tell me about. But, you’re not there when I get to my car. Also, most often you’re trying to tell me about your new restaurant and I’m gluten and dairy free so how do you know I am even your customer. It’s a waste of paper, their time and money.

But, in a store when you and I are in line and you say “fun pants” and I say “thanks! I love them too. I mean, if I have to wear workout clothes for a living they should be cute!” and then you say “oh, yeah, what do you do?” Well, then I’m not pushing my business on you. You invited me into the conversation. I just found a way to bring up that I wear workout clothes for a living. When I tell you “I teach Pilates down the street at Westwood Pilates have you been?” I’m not pressuring you, I am just answering your question and asking you one back. My question about if they have been to my studio will get me a couple answers: 1) have they been to the studio where I work 2) if they have done Pilates ( I know I didn’t ask that but they’ll probably answer that hidden question) and given that LA is so neighborhood-based I’ll know if that is even convenient for them.

Based on their response I have a couple options. If I am enjoying the vibe and they haven’t closed the door I can then tell them how awesome Pilates is there, invite them to come and get their card to give them the info. I can give them mine ( I prefer to take theirs so I can follow up with them). Or, I can keep the conversation going. Maybe they need more info about Pilates. Maybe they have some misguided impressions, maybe they are just visiting. The point is until my time is up I am connecting with them about what I do, where I do it and how we can do it together. It’s my mini elevator speech sans an elevator!

My most favorite workshop and role-play to do is my elevator speech workshop. See, the thing is in Pilates many teachers spend a lot of time trying to get heard among the noise on the world-wide-web. Or, they go super old school and do flyers and word of mouth (nothing wrong with this!!! You just don’t have that much control over it). But, you do have control over whom you talk to and what you say and how you say.

  1. What do you do?
  2. Where do you do it?
  3. Why do you love it?
  4. Why should they do it with you?
  5. How can they contact you or more importantly you contact them?

Best part this whole convo cost you nothing! No marketing dollars. You were just out doing your thing!

I know you think easier said than done. But, you can totally do this too! I will tell you how on April 27th in my next webinar (think Workshop on the web). Register here. If you can’t do the time or the date have no fear. I know some of you are live halfway around the globe from me and will be asleep. Some of you are down the street teaching. That’s the beauty of a “replay.” Register anyway and you’ll get an email to watch the replay (it will be up for a few days). You can send in your questions ahead of time at lesley@profitablepilates.com

xx~LL 

PS can’t wait to watch some Business workshops? Check out my Courses here and my latest tutorials for PilatesAnytime.com here you can use my promo code LLOGAN for a 30 day trial.

 

 

Walk your Talk Inspirational Advice from a Pilates Instructor

Beyond honored am I to introduce you to this week’s guest blogger Fernando Sadir. A brilliant Pilates Instructor and mover who wants to share his advice “Look for someone to inspire you to reinvent yourself constantly within the method” with each of you! I hope you enjoy his advice to you Pilates Instructors and Studio Owners to find your path towards success and it starts with you! Continue reading

Is Your Pilates Website the Best Employee You Have?

When was the last time today that you used the internet? Now take a minute to think about the assumption in that question… We use the internet all day, every day. Whether that be through our laptop, desktop, television or emails on our phones, we’re online. And if we’re online, you can bet your clients are online too. I’d say this is a pretty obvious conclusion – considering our own email, Facebook and Amazon habits – and we already know that our businesses need to be online too, right? Don’t they say that your website can be making you money while you sleep? Well, I certainly want that, but how does that happen? What does a website need to be (or do) for it to work around the clock? Continue reading

Are you Marketing your Pilates Business the Best Way

Marketing yourself as a Pilates instructor is easier said than done. When I first became a Pilates instructor, I paid way too much for a website. Not that I was robbed or anything. The site was fantastic. Beautiful! It did everything and more. Honestly, it was more than I could afford but at the time all I knew was that I needed a website and it needed to up and running before I finished my last exam. How else was anyone going to find me? Continue reading

Why you should NEVER apologize for what you Charge

I remember when I first became a Pilates instructor. I was so excited, and I couldn’t wait to be teaching as many clients as possible. I mean, everyone should be doing Pilates right? My first few clients came from other teachers so when I had my first “Pilates is too expensive” comment I was a bit caught off guard. I knew Pilates was more than I could afford in the beginning but I loved it so much I started making my own coffee and became an instructor so I could make room in my budget for my Pilates sessions. A girls gotta do what a girls got to do! The client asked for a discount, and I said no. She left, and I sat there wondering what I could have done differently. Was Pilates too expensive?

Obviously no! I spent nine months and thousands of dollars in my first training not to mention almost a thousand hours after you added up all the apprentice hours, training hours, meetings, the clients I was teaching that didn’t count towards my hours. Continue reading

How to teach Pilates Part-time and Maintain your Sanity

Trying to build your business while working a “day job” doesn’t have to be as complicated and tricky as you think. This week I have ideas for you to rock your side hustle and either continue to teach as a side biz or grow it into your full-time teaching gig.

When I was going through my Pilates apprenticeship, I was managing a high-end women’s jewelry line. In my perfect world vision, I would be able to run Continue reading

The Birth of one Pilates Instructors Journey to Connect with Others

Do you ever wonder “how did they think of that?” Well, I do! It was during MarchMatness 2015 that I came across this week’s guest bloggers Instagram feed. I quickly realized the online community she had created. Her inspiration was easy to see in pictures and poured out into her story and comments from her followers. One day we jumped on a call together and I could hear Micki’s desire for more in her story and her voice. It’s been over a year since that call and she has been busy! I’ll let her tell you in her own words how her new project was born. Continue reading