Notes 2 Inspire: What is For You Will Not Pass You

Have you ever had to decide between two options and you wanted both to happen but couldn’t say yes to both because you can’t be in two places at once? Or, what about finding the perfect home, studio, apartment or job and you have to wait and see if you got it? That waiting and seeing can cause more anxiety than the negative bad stuff that happens. We want those things to happen so badly we can taste it!!

I’ll never forget the first apartment that I lived in without a roommate. I think I stressed over finding out if I was approved for three days. I definitely couldn’t get anything else done, couldn’t focus on anything! Of course, I got it but at the cost of at least three days of life. Over the years I have become better and trusting the universe that I’ll get the thing I want if I am meant to get it.

But, sometimes it is just so hard! Last week I had to choose between two amazing opportunities! In choosing one I may lose out on the other. But, there is a chance that I can have both! However, life is way too crazy good busy for me to think about getting both for days while I wait to hear what happens. And, of course, I worry that if I am not thinking about wanting both that I’m not doing my part in manifesting. Have you ever been there? Where you fear that if you stop thinking about the thing you want that thing might feel like you don’t want it bad enough?

And, then I heard the BEST mantra EVER! What is FOR me will NOT PASS me!

What is for you will not pass you

What is for us will not pass us

Say it out loud, What is for me, will not pass me!

Say it again!

And again!

Now, whenever I think about the things I want that I have done all I can to allow them to happen I say “what is for me will not pass me.” It allows me to think the thought, want the thing and then let it go for the universe to do it’s magic.

This week, if you find yourself thinking and worrying tell yourself that what is for you will not pass you!

xx~LL 

New Strategies to Regional Rockstar Status

I’ll never forget the day I heard people talking about my Pilates mat class while washing their hands in the bathroom! And, the best part was we are all at a restaurant bathroom blocks from where I taught weekly classes. I knew while I was in that stall that my classes were going to start filling up in no time. With students like those telling their friends about me, I wouldn’t have to do the marketing alone. And, that’s what being a Regional Rockstar is all about!

Last year I led a webinar and then created a course on becoming known. And, it has been helping so many teachers and studio owners change up how they market their Pilates business. Instead of trying to be one of the most liked or followed people online they focus their efforts where their community is. And, that has paid off!

So, how do you begin to get known?

1) Know who you are, what you do and whom you are for!
2) Know where your ideal clients spend their time!
3) Be the answer to the questions they are asking!

Do you know whom you for? Where your ideal clients are hanging out? And how you are the answer to their questions?

If you do but need help translating that information from knowledge to clients and referrals than check out my course here on Becoming Known and my one on blogging and vlogging. Or, join me LIVE to get down and dirty on how to take all this info to the next level!

If you don’t then I recommend taking some time to sit down and think about the clients that rock your teaching soul. They may seem very different on the outside but there is a common thread amongst all of them. What is that thread? What questions do you often find yourself getting asked over and over? If you could have any client in the world that you would like what would they be doing when not taking Pilates with you? Why are they coming to you?

Take some time today to answer those questions! 

Next, take a look at your website…I know you don’t want to. You hate dealing with it you’re not into tech and all those things. But, guess what! Even your local peeps are going to be looking at your website. Does it truly represent who you are? Who you teach? What you have to offer? Is it easy for a newbie to go through and figure out what they need to do next? Ask a friend or family member to try, preferably someone who has never been to your site or studio before. Take their feedback and make those changes!

And, if you are ready to grow your business more strategically then, join me for my webinar on New Strategies for Becoming Known in your community. I truly believe it is important to give back to your community. If you are ready for people to ask you to come present and teach at community events, colleges, schools, marathons etc then it’s time to get known in your community for what you are the best at! If you are ready for clients to be calling you instead of you posting away trying to get their attention then it’s time to take an hour and get the tips and steps you need to get your talent out there! I truly believe when you are out there in your community it changes your business.

xx~LL

Notes 2 Inspire: There is Room for You

When I first became an instructor I figured it would be years before I taught workshops or people to be teachers. I thought retreats were not something I could do. Then not too long after I did begin teaching workshops. And not because I was given permission or teaching someone else’s. But, because there was room for me. And, that means there is room for you too!

Let me explain, there is zero room for you to copy someone else. So, if you are sitting there thinking that I’m wrong at that there is no room, that everyone has done this or that. You are probably right. But, you’re not trying to be them, to copycat anyone.

If you are totally honest, authentic and all things vulnerable there is room for you!

If you show up, fully as your self and unapologetically do your thing there is room for you!

If you do everything the way others have done it. Well, no wonder it’s cramped and feels icky and like you’re going up a stream without a paddle.

Here’s the deal my friends, when you try to do something someone else did because you think it worked for them so it will work for me. The outcome never really feels good.

But, when you do what you feel compelled to do. And you do it with your voice and your intentions and your sweat and tears of joy it feels sooo good!

If you don’t believe me, take a look at how many donut shops there are around you. Cupcake stores, jean brands, and now sparkling water flavors! There is room for YOU!

But, only the WHOLE YOU!

So, are you ready to take up space?

This week, what will you do to show up?

xx~LL 

 

Demystifying Pilates Springs

It’s so easy to focus only on getting clients, teaching clients and if you’re lucky swiftering your studio! But, while Pilates equipment seems to last a long time its incredibly important that we do more than just keep it germ free. In fact, maintaining your Pilates equipment is more than just taking care of it so you have it forever. It also is integral to keeping your clients safe and that safety may just be priceless.  But, here’s the deal, I like you, know as much about springs as I’ve been taught by people who maintain the equipment. So, instead of me telling you all the in’s and out’s of your studio’s springs I’ve brought in the expert herself, Kaleen Canevari of The Fit Reformer.


Can you imagine a Pilates apparatus using static weights instead of springs?  When I try and picture it, I see an equipment beast: heavy, thick, ugly, and even more torture-device-like than what they look like today!  Using the springs on a Reformer, it is possible to produce well over 100 pounds of resistance, and yet there are no weighty blocks, discs or bars slamming up and down, taking up floor space, or collecting dust like you see on traditional machine weights in a gym.  Joseph Pilates was a genius to use springs rather than weights, and I applaud him for finding such an elegant solution.

However, for all the convenience that springs bring in space and weight constraints, they aren’t as straightforward as traditional weights.  It isn’t possible for our clients to brag about a 200-pound squat because how much tension a spring is providing isn’t constant. Nor, is it labeled and apparent to us as instructors or clients.

Because springs are sometimes seen as this mysterious part of the Pilates world, I want to address the three most common questions I get from Pilates studios around the world.

Question 1: How much weight is the red spring?

Many new clients often ask me, “How much weight am I lifting?”  After so many questions like this one, I’ve chiseled my response down to a concise, two sentence answer: “How much resistance the spring provides changes on how far it is extended and how thick the coils are.  In Pilates, we aren’t concerned so much about your ability to move a certain weight as we are about the ability to move well.”

The resistance, or force, a spring provides is dependent on two things: the amount of stretch (x) it is experiencing at the moment, and the spring factor (k).  This relationship is explained by the equation F=kx, known as Hooke’s Law. The spring factor (k) takes into consideration the design of the spring, including the material, diameter of the coils, and thickness of the material.  Using basic math you can calculate the force a spring provides by multiplying the spring factor and amount of extension. Or, using some algebra, you can calculate the spring constant of your own spring by measuring the force of the spring and dividing that number by the length of extension.

Let’s use a made-up Reformer spring as an example.  Say we are doing footwork with one spring attached, and that spring has a k value of 1.5 lbs/in.  When the carriage is pressed out 2 inches, the resistance is 3 pounds. Then, when pressed out to 6 inches the resistance increases to 9 pounds.  And at 12 inches of extension, the resistance is 18 lbs. You get the idea. The more you stretch the spring the heavier the resistance.

 

 

 

How often do we do footwork with one spring on, though?  If you want to calculate the total force of three springs, you simply add together the resistance of each of the three springs.  So, if we had three of our imaginary springs all with the same spring constant from the example above, the total resistance at 2 inches of carriage extension is 3+3+3=9 pounds, and at 12 inches of extension is 18+18+18=54 pounds.

 

 

 

Using this principle we can also calculate the total resistance of different springs.  Let’s assume we have three unique springs, one with a spring constant of 0.5 lbs/in, one with 2.5 lbs/in and, another with 5.5 lbs/in.  At 2 inches of carriage extension, we can calculate the resistance of each of those individual springs by multiplying 2  inches by the spring constant, and then adding those three values together.

 

 

 

This kind of relationship between the spring constant and the extension is described as linear because if you were to graph this, you would get a straight line.  

 

 

 

 

 

 

 

Question #2: Do my springs wear out over the years?

Many of my maintenance clients have told me that they’ve replaced a spring because it had worn out, meaning it felt lighter than it should.  Theoretically, this is very, very unlikely, because as long as you do not stretch the spring past its extension limit, it should last millions of cycles.  By even then, the mathematical result isn’t an exact number, but rather a probability.  

For example, if the extension limit for the spring is 30 inches (this is my imaginary spring, remember), and you want to know how many times you can pulse the spring in and out to 20 inches before it breaks, the equation doesn’t give you an exact number.  Instead, it might say that at one million cycles the probability of the spring breaking is less than 10%.

Despite the theoretical low probability, I believe it is possible for springs to wear out, though I’ve never tested it.  (Someday!) Why do I think this? Because I don’t know of any Pilates studios that operate like a laboratory. When teaching clients to use a jumpboard, inevitably the carriage will slam home at least once.  Or, someone’s hands will slip off the roll down bar and the springs will snap closed uncontrolled. Or, we let in the cool sea breeze and the springs start developing rust. Or, we touch the springs with sweaty, lotioned hands.  You get the idea. All of these things cause micro-damage to the spring and can add up to significantly shorten the life of the spring.

So how do you tell when a spring’s life is over?

Question #3: Do I really need to replace my springs every two years?

Ordering new springs may be a financial burden on your business, but is absolutely necessary for safety.  Spending upward of $100 per Reformer every two years seems a little ridiculous, and I’m going to confirm your suspicions with a caveat.  If (and only if!) you are closely monitoring your springs for safety hazards, you can go past the 2 year mark and only replace individual springs when you notice a warning sign or have determined the spring no longer provides enough resistance.  

Fun fact: about 30% of my maintenance clients report having a spring break during a session!  Having a spring break during class is a real risk, so I don’t recommend writing off the manufacturer’s warnings.  (Note: If you don’t want to check your springs, then yes, please replace them at least every two years!)

Here’s what I recommend: Check each of your springs every month.  Visually inspect them for any kinks, gaps, or obvious waves. Sometimes if I’m unsure, I will lightly run my hand down the length of the coil to feel for any deviations.  

Then, extend the spring a little bit.  The coils of the spring should separate evenly as you stretch the spring.  If you notice anyone spot in the coil opening more than the others, that’s a sign there’s some damage to the spring and it’s time to replace it.

I’ve included some photos of common examples of damage I’ve seen.  Keep an eye out for these and replace them immediately if you find one that looks like this!  

 

 

 

 

 

 

Perhaps springs aren’t quite as straightforward as stereotypical gym weights.  But as a mechanism of resistance, they are a fantastic tool for many reasons and integral to teaching Pilates with equipment.  I hope that I’ve been able to explain the basic science behind the springs as it pertains to use in a Pilates setting and that as a result, you can approach your Pilates practice with a little more confidence, understanding, and appreciation for Joe’s genius.

 

Happy Reforming!

Kaleen Canevari is a mechanical engineer and PMA certified Pilates instructor. She began her Pilates journey while working as an engineer at Balanced Body in 2013, and since then has started her own company called The Fit Reformer, which specializes in Pilates equipment care. She currently teaches Pilates part-time at a local studio in Sacramento, and spends the rest of her time traveling the country working on Pilates equipment and Pilates-related projects.

 

Notes 2 Inspire: Choose Your Independence Day

I am writing this birthday of the United States. A day known as Independence day here where I live most of the time. This holiday is one full of memories for me. As a child, my family made it to baseball games to watch the fireworks. As an adult, I have found myself surrounded by my local “family.” But, this holiday is more than fireworks for me. On this holiday 11 years ago I moved to Los Angeles.

I’ll never forget that night, driving up the 405 North with the last of my belongings to my new home in LA. Fireworks going off everywhere my eyes could see. I knew that the decision to move to LA was integral in what was next in my life. I didn’t really know then what was to come. But, I was desiring change and for the universe to show me what was next and when my gut said move to LA I made that happen.

Moving to LA was just the start and my Pilates teaching journey birthed from it. I can honestly say if I hadn’t discovered Pilates when I did I not only wouldn’t be where I am today I wouldn’t be with who I am today. Pilates not only was part of my destiny it is the thread that gave me my friends, whose friends gave me the introduction to my now husband.

That move to LA on the celebration day of Independence was also my day of Independence. I was going rogue from the typical journey. The plan that most college graduates could go. Even against what my bosses at the time thought my journey should be.

Today, well, when you read this, yesterday, is another year of independence for me. A new one! I can’t tell you yet what exciting new part of my journey is happening but I can tell you that no matter what day you celebrate your independence the important thing is that you do! You, wherever you are in the gorgeous world can choose any day to be the day you decide to be you, do you and follow that voice inside!

Are you being called to do something, move somewhere, make a decision, change course, do something bold? I bet you are! And, I know it can be scary AF! But, I also know it’s exactly what you are supposed to do. Listen to your inner voice. 11 years later I am so glad I did.

This week, what will you do to hear that voice better?

xx~LL 

Building Networks and Masterminds!

As a Pilates teacher or Studio Owner do you feel like you are alone? Like you are doing all the things are your own! And, even though there are probably other Pilates studios nearby instead of feeling like you can team up with them it feels like they are the competition? Or, maybe you have a team of teacher you work with but everytime you hear of another Pilates studio open or a new fitness business coming on the block you worry you may lose clients to them?

I get it! When I used to run a Pilates studio I not only worried that the other studios could entice my clients away but that they could also entice my teachers away. When I heard of a new fitness studio I worried that my clients who came three times a week would drop to two times a week because they were adding in a new workout!

All that worry was trying to consume me and I discovered it was keeping me from growing my own Pilates business. In fact, it made me feel like there was never enough clients or teachers. It wasn’t until I did a reach out to the other studios that I realized just how wrong I was.

About three months into taking over a Pilates studio I had an opportunity to go to a wellness event and while I was there I found myself talking to the other Pilates managers in my area. And, you know what? They were not evil, nasty or the enemy. In fact, we had so much to share, to talk about and to learn from each other. We took the time to talk about what each of their spaces was focused on. Whom were they for? What did they offer? When did they offer it and how were we each different.

What happened was not an in-person battle but instead a collaboration of efforts. As you know, you cannot teach every person in your community and nor do you want too! So, knowing how you are unique from the other teachers, studios and fitness facilities is key to rocking exactly what you want!

And, your unique abilities, your niche teaching skills is what helps you become known as the regional Pilates rockstar that you are. Networking with other Fitness professionals helps you create a community and even a mastermind.

Communities and Masterminds are essential for growth and feeling supported. In the last ten years, I have a couple different masterminds. Some no longer meet and others continue to meet. And, there are so many ways these days to create communities, network and join masterminds.

In fact, I believe being part of a few communities is essential. As we know there isn’t just one right way to do anything. You may create a community with all the fitness professionals in your zip code, you may introduce yourself to all the business owners in your neck of the woods and you might also have an internet tribe where you get on the phone once a week or month and are there to celebrate, rant and support each other.

The key to feeling like you are part of something is not waiting for the invitation. Go out, introduce yourself to those who are in the same biz as you, create an event where you invite business owners, doctors or neighbors whose clients are your niche market. Or, if you are too shy to invite strangers over to your space or go up and introduce yourself go, volunteer! Pick a charity in your neighborhood that lights your fire and/or is aligned with your niche and show up. You will meet others who are just like you and while they may not be Pilates teachers they are in your niche and so you will have lots to talk about.

If you are tired of feeling like the only one on your island, the only one who has to do all the things it’s time to find a community, build a network and create a mastermind. It’s the key to becoming known.

If you want help doing this then click here. I’ll be leading a one hour webinar on not only why you need to network and mastermind but more importantly how to do it to grow your business.

xx~LL

Notes 2 Inspire: Use Your Own Measuring Tape

So, here’s the thing, you cannot compare yourself, your behind the scenes efforts to others edited and perfected reels. Ok, maybe that’s a bit LA industry speak but allow me to explain. Social Media shows you everyone’s high light reels. People are showing you their best moments. If it was a movie you’re not seeing the uncut version. You are seeing the fully edited and touched up version.

And, it’s super important that you remember this! Because you see your fully un-cut life. You see all the good stuff, the bad stuff and you are most likely your worst critic!

But, the thing is that those perfect images you are seeing, the life that looks like they made it overnight and never struggle, those are the best of the best. And those perfect lives, well, each one of those people sits with lots of raw images, footage and stuff that they would never ever dare to share with you!

So, here’s the deal, cut yourself some slack, and maybe even a little more.

Be exactly where you are. You cannot measure yourself and your raw footage to someone else perfected measuring tape. We all have to start somewhere. For example, my Youtube videos are now easy-peasy and seem like I know what I am doing. But, if you go all the way back to video number 1…well, let’s just say I’m leaving it there mostly for those I tell, you have to start where you are. Trust me, I have thought of replacing it!

If you see someone rocking their thing be excited for them and where they are! They have their own measuring tape. And, you have yours!!! Your measuring tape starts exactly where you are and only measure where you are going and where you have come from.

This week, as you do your things, only measure with your own measuring tape.

xx~LL 

Get More Clients Without Spending Money on Advertising

This week’s blog post comes from a guest blogger and Personal Trainer Tyler Spraul! I love it because I am a big fan of not spending your hard earned dollars on marketing. And, below he not only gives you 4 tips on what to do he also gives you actions to take to make it work! Cannot wait to hear how these work for you. Take it away Tyler!


In this article, I’m going to show you some simple ways to get new customers without having to pay for advertising.

It’s all too common for a fitness business owner to take one chance at getting someone to sign up, and then never try again. It’s like we don’t want to offend people or come off as “salesy,” but the truth is that we are doing potential clients a disservice if what we have to offer will truly make their lives better!

It’s easy to dig into the things you enjoy the most about your business, like learning how to be a better coach and connect with clients, or continuing education to expand your toolset, or spending that quality hands-on time with your clients. But sometimes this fun stuff comes at the expense of the not-so-exciting portions of your business, like building efficient systems, implementing processes that are easy for new hires to follow, spreading the word about your business through marketing, and more.  

When it comes time to grow and scale your business, it’s the not-so-exciting things that make or break your chances of success, so you can’t afford to ignore them.

Call them habits or systems — whatever you’d like — implementing just one of the following tactics on a regular basis will help grow your business consistently over time.

1.  Find something to give away before you ask for anything from potential customers.

People love free stuff! Offer something your ideal customer can’t resist before they have to give you anything. To keep this simple, you can offer a “free sample” type of session on a regular basis.

This session would provide a low barrier of entry for potential customers to meet you and see what you have to offer.

It also provides an easy way for your current clients to invite their friends. They don’t have to think about selling their friends on your service but can simply invite them to give it a test run themselves, totally obligation-free.

ACTION STEP:

Offer a FREE sample class or two every week on a day that fits your schedule. To keep it really simple, you can start with once a month.

2. Make it easy for existing clients to promote you.

What if your favorite clients went out of their way to hunt down more potential clients for you? What if they were excited to do it? This can be a huge win if you have never gone out of your way to ask for referrals.

You may even want to go as far as incentivizing those referrals.

ACTION STEP:

Part 1: Make sure clients know the best way to refer their friends to you.

Do they just need to give you the correct contact information so you can reach out?

If not, where should they send potential referrals?

    • To your email or mailing list?
    • To your website?
    • To your once-a-week class that’s 100% free?

Wherever it is, make sure that you communicate it clearly and it’s as simple as possible for your clients!

Part 2 (optional): Figure out a sustainable way to reward your clients who refer customers.

You can position it as a fun monthly contest or challenge to see who can refer the most new customers.

You can then offer prizes and rewards to your top referrers. You can announce your winners each month or once per year.

If you just want to keep it super simple, that’s no problem. You can offer a discounted month or class voucher for each new customer a current member refers.

3. Make the most of your existing lists with a regular “ask.”

Your lists can be any social media channel, email newsletter, physical mailing list, etc.

Wherever you’re providing value through your content, you need to be consistent with your “ask.”

You must have a clear call to action (CTA) that prompts your ideal customer to get out of his or her routine and come do business with you.
Before we get too carried away, we don’t want to make the mistake of using these tools to only sell all the time.

80% of your content should be helpful material to enhance your customers’ lives. Then once you’ve provided value consistently, you can point them to your specific calls to action.

Example: If you post 5 days a week on Instagram, one of those posts should be a CTA, while the others should be adding value, sharing client successes, etc.

What makes a good call to action? I was hoping you’d ask!


A good CTA:

  • Only asks for one clear action. Don’t ask for a comment, and a share, and a like, and a text message to friends and loved ones.

  • Provides the exact steps needed to take action. “Enter your email below.” “Call us at xxx-xxx-xxxx to book your appointment.” “Click this link to book your spot in our FREE Saturday session: [LINK]”

  • Gives a reason to take action now instead of later. “Our first 3 reservations each month receive a free water bottle.” “Book today, and we’ll include a free session voucher.” Don’t abuse this one, though. If you have a deadline, stick to it, and don’t make up pretend deadlines for the sake of having one.

ACTION STEP:

Brainstorm 5-10 CTAs you can plug into regularly scheduled programming for social media, emails, etc. Make sure each one checks all the boxes for the requirements above.

4. Follow up, follow up, follow up!

Now that you’re giving value before asking for anything, incentivizing referrals, and moving people to take action with clear CTAs, it’s time to create a regular follow-up system.

How many times have you had a hot prospect get cold feet and duck out of a commitment, only to never see them again? You know your service would increase their quality of life, but it just didn’t work out the first time.

Do you say, “Oh well!” and give up all hope of getting them signed up?

No way!

Your follow-up system will help you make the most of the people who already know about your business and have expressed an interest, but aren’t currently paying members.

ACTION STEP:

We are going to separate these follow-ups into 2 categories:

For leads who expressed interest recently

To follow up: Call them within 2 days of their most recent contact.
If you don’t hear from them within a week, try again. For the first month, follow up once per week.

Once they’re on your “1 Month+” list, give them a call once per month until they sign up or request that you stop calling.

Previous customers and any others you haven’t heard from in a long time

Determine the best way for you to make a personal follow-up with these people who already know about you but haven’t gotten on board just yet.

Keep it simple! It can be as easy as a Facebook message, but the key is to keep it personal. Check in with them, let them know you’ve been thinking about them, and ask how they’re doing.

We don’t want to just copy and paste a sales message with a link here — that’s not what I’m saying at all.

Whether it’s a phone call, handwritten note or postcard, or even just a Facebook message, following up while staying polite and persistent will keep you on the radar and let your potential clients know you care.

So, now that we’ve gotten through the list of these action ideas and examples, it’s time for a call to action of your own!

Pick one of these ideas right now (start small), and set aside 1 hour to work on it this week. Make sure to block off the time on your calendar!

Leave a comment below with the action you have planned. I’ll read every one!

 

Tyler Spraul is a Certified Strength and Conditioning Specialist and the Head Trainer at Exercise.com. He played college soccer, then coached the men’s soccer team for five years at Columbia International University, overseeing all aspects of strength and conditioning. Over the years, his focus has shifted from performance first to moving well and getting stronger without injury. He loves helping people and encourages them to practice mindfulness. The little things matter, and consistency is key!


Big thanks to Tyler for sharing these tips and actions you can take! I second Tyler leave a comment below telling us what action you will take this week.

xx~LL 

 

Notes to Inspire: Eagle Vision, Mouse Steps

I’ve said it, others have said it, multiple uber famous motivational speakers have said it. You need to have a vision, follow your passions and do what you love. But, what happens when you do all that and yet you still feel like you’re not getting to where you want to go? Have you ever launched something and just felt underwhelmed? Felt like you didn’t meet your own expectations?

Yeah, me either!

NOT!

Oh my goodness, have I ever had expectation hangover! I’m not gonna lie I have to constantly remind myself that daily baby steps forward are so much better than big leaps and bounds. Because every step is compounding and builds you closer to your goal. It really does!

How do I know? Well, besides trust, I’m literally in the midst of a launch that three years ago I scoffed at being possible. I’m traveling to teach at someone else’s big massive vision and two of my coaching clients are reaching the peak of their own mountain. And, none of these journeys happened overnight.

This idea of having a big vision but then taking baby steps was best said by someone on a podcast quoting someone else…both whose names I don’t recall. But, somewhere Oprah is involved.

You have to have Eagle Vision but take Mouse Steps!

This week, what mouse steps will you take?

xx~LL 

How to Make Strong Teacher-Client Relationships

Client retention is as integral to your Pilates business as you are. If your clients are not consistent not only does that affect how much you make each week it also can cause you to have to constantly get new clients or manage more clients than you have time to teach. Does this sound familiar to you: A client says they want to come in three times a week and then they move a session here, ask last minute to switch another session. Cancel the next two sessions because they have lunches or dinners, can’t get into the studio because they have this, that and the other. They want to do Pilates three times a week but they are trying to fit Pilates into their life. This song and scheduling dance is not only frustrating for you it’s also exhausting. And, to add more stress about it if they don’t come in consistently then they will not enjoy all the benefits of Pilates and so then of course…bye bye Pilates!

So, how do you manage your client’s schedule and yours? Well, first let me just tell you that you do not have to manage your client’s schedules like you manage yours. But, if you can motivate your Pilates clients to schedule their life around Pilates instead of the other way around then your Pilates business will not only be healthy it will continue to grow. Client consistency is key for Client Retention and their consistency equals reaping the benefits of Pilates which means their friends will notice how strong they are, how well they stand and want some of you too! Hello, client referrals!

Create a strong teacher client relationship by-
1) Know what your client does when they are not doing Pilates.
2) Remember events that are important to them.
3) Schedule them in advance. Tell them to book their sessions a month in advance to ensure they don’t miss their sessions
4) Remind them to “make up” missed sessions by rescheduling vs canceling
5) Let them know when a time they like becomes available
6) Look ahead at holidays and vacations that may affect them and get suggest times they can do to reschedule in advance.
7) Don’t be afraid to be unavailable! People like a busy restaurant!
8) Remind your clients of their goals and why they come
9) Don’t offer every available hour you have. Use the “which” rule. “I have this time or this time which would you prefer?”
10) Be more than the hour-long entertainment. If Pilates is integral to them feeling good then you won’t have to work as hard to get them to come in regularly.

Look, I get that many of these are easier said than done. But, I promise you managing your clients is easier when you teach them from the beginning that you are not just sitting around waiting to teach them. That, even if you have all the time in the world, you are not a beck and call teacher. Studies show if people are given too many options they have to “think about it.” But, if they only have a couple options they can make a decision. If you tell a client they can come in anytime on a Monday then they are going to go and plan their whole Monday and fit Pilates in. And, chances are they will be running late or not be able to get in because they are “too busy.” But, if you tell them two options that are near times you know they like then they will schedule their life around the session.

I get it, it’s not easy to say no to a client or to hold your clients accountable but it’s essential in your self-care as an instructor, making it easy for you to manage all of your clients, and will create a strong relationship with them. If your clients are getting their Pilates in regularly with you because you keep them consistent they are going to realize that you are more than a person they see in their week. You are the person who helps them do their week. When you remember life events they are going to feel special and more than a name in your calendar. And, all of this helps grow your Pilates business.

Which one of these things are you going to work on? Let me know below in the comments. If you have any questions feel free to contact me here. Let’s make your client schedule consistent and as full as you want it!

xx~LL

PS for more on creating an optimal learning environment check out this blog and this one for motivating different personality types.

Notes 2 Inspire: Action is the Antidote to Fear

Have you ever felt paralyzed by fear? The “what if’s” take over your mind! The spiral of thoughts that takes you from feeling confident and excited about a project or your day, your big event, your workshop, your speech, your new client and you insert dream here.

I know I am not the only one who feels this way. I know every single one of us feels at some point or every day a moment of fear, not being good enough, not being ready.

But, while I know you know you are ready, enough and it’s your turn. When those “what if’s” get into your mind’s eye then you need something more than a “high-five” or a “you got this” you need the antidote to fear!

At that antidote is ACTION!

Take action. Don’t sit there and entertain the what if’s. There are even more what if’s in life than you could ever dream up. There will be evidence to support whatever you search for. So, instead of thinking about all the reasons why you’re not ready, or you can’t do the thing. DO SOMETHING!

Do one thing towards your goal. Get up and move! Take action. I promise you will feel the most in control of your life if you take action.

This week, if you feel the thoughts of fear creep in, Take ACTION!

xx~LL

Are These 3 Things Holding You Back?

What happens when LL and Cool J get together?! Well, read on to find out! This week’s guest blogger is a soul sister of mine and I couldn’t be more honored to have her share her words here with you in this week’s blog post. Jenna Zaffino, Pilates Teacher, Business Coach, Podcast host and way more than words can describe has shared three common limiting beliefs and help for each of them.  As you read this week’s blog ask yourself if any of this sounds familiar to you. And, if it does let’s talk! Limiting beliefs are walls keeping you from what you want. And, as you’ll read Jenna and I know that there is so much magic on the other side of every wall.  Jenna, take it away!


As a career coach, I’ve been fortunate to work with Pilates Pros around the world.  My favorite part of coaching is learning about the various cultures in different studios.  This provides a great reminder that we are all connected through this beautiful method. 

Most similarities amongst global Pilates teachers fall into the positive realm; health conscious, movement enthusiasts, love the Pilates Method forever and ever, etc. On the opposite end, however, I have seen some major universal themes that get in the way of the progress of Pilates Professionals and create negative stories that hold us back from the true potential of our work.

The following are what I’ve seen to be the top 3 limiting beliefs of Pilates Pros, along with some perspective that may help you see your situation in a new light.

  1. Suffering is part of the job.

Many teachers believe that they must suffer in order to provide help for others. For some, it’s getting paid less than they are worth (or working for free,) for others, it’s working far too many hours in the name of providing help.  The truth is, suffering, rather than thriving will, in fact negatively affect your work. The suffering mindset breeds resentment, irritability, hopelessness and ultimately is a gateway to burnout.  What starts out as a noble sacrifice can quickly become a burden – especially when it negatively affects your finances. To me, it’s about the ripple effect.  If you are paid what you are worth, you may be able to lessen your hourly workload, which preserves your energy for the clients you still see.  When those clients have a quality experience with you, they will be more likely to refer you to the people and opportunities who will appreciate the wholeness of your work and pay you for it.  Start thinking about the areas where you might be overextended.  What is one small change you can make to move towards an energy of thriving rather than surviving?

       2. I should do it all myself to save money.

I used to live and breathe this tenant to a fault.  Then, one day, a successful entrepreneur asked me what I was best at.  “Teaching Pilates!” I exclaimed.  He said, then do more of that and hire someone to do the things that drain you.  The idea of spending money on help can be daunting, but each time I have invested in my business by taking something off of my plate that allowed me to do more of my great work, I have reaped the benefits 10-fold.  Today, I run a small business of just me as the teacher/coach/podcaster AND I have a full-time Operations Director.  She provides the platform for me to shine.  On paper, I may save some $$ without an employee, however, without the help of a teammate, I would most certainly be in burnout mode every day.  What is one area that you can outsource? Laundry, reception internships, and housekeeping are 3 great areas from which to start taking some work off of your place.

       3. I have to stick with the known model of running a Pilates studio.

I feel like this one is a doozy, however, the more I’ve worked with clients to individualize their business practices, policies and procedures to the needs of their business, the more I have seen their businesses thrive.  If you’ve owned a studio, or even run a private practice, you know that there is a certain way that things are done as “norms” in the industry.  The thing is, there are no rules as to how you run your business other than the policies and procedures must serve both your clients and your bottom line.  Have slow months in the summer? Why not run your annual budget on a 10-month projection.  Need to ensure that classes are attended? Why not offer pre-registration for class series?  I encourage my clients to get creative with their models, not only from the standpoint of differentiating themselves from other competitors but to make their business work for them.  What is one way you would like your business to serve you better?

Join me on June 28th with Lesley as we bust through some of your limiting beliefs to help you make the shift towards thriving in your business!


Yes, you read that right! Jenna and I will be teaming up to help you with your Pilates business questions, concerns, problems, projects and more! All you have to do is register here and then send in your questions here. Join us live for the webinar or enjoy the replay for up to one week.

xx~LL

For more Jenna Gems check her out on Facebook, Instagram, her website and her podcast.