The Legality around Vaccines for the Pilates Industry

We are happy to support the Profitable Pilates community with best legal practices. If any of this information is overwhelming or you’d like specific details pertaining to your business, feel free to email me at cory@consciouscounsel.ca and I can make sure you are supported.

Free Pilates Legal Checklist: https://consciouscounsel.pages.ontraport.net/pilateschecklist

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As vaccine roll-outs begin to ramp up around the world, we have gotten several questions about mandatory vaccine policies. Vaccines are an incredibly powerful tool for public health. These guidelines are general and subject to change as the law progresses. They are also aimed toward in-person US-based gyms and studios, in communities where vaccines are widely available. For more information about your specific guidelines, reach out to your county or municipal health department.

Here are the most consistent questions we have been asked:

1. Can businesses require employees to get vaccinated?

In general, yes, employers can elect to only employ those who have been vaccinated. At-will employment allows employees to be terminated for most any reason, as long as it is not discriminatory. There is wide precedent for allowing vaccine mandates, including vaccines for tuberculosis, polio, and chicken pox. These vaccines stop the spread of highly contagious viruses, and keep the general public safe.

Medical Accommodations

Employers do have a duty to make reasonable accommodations for those with medical exemptions, to avoid facing discrimination claims under the Americans with Disability Act (“ADA”). A medical exemption might be available to those with a “disability” as defined by the ADA. If a disability exists, then an employer must make a reasonable accommodation, if one exists. A reasonable accommodation is one that has only a very small burden on the employer. In a typical work environment this might mean allowing that employee to work virtually. This is rarely an option for a gym, and there are few accommodations, if any, that would be an option. Therefore, it is likely okay that gyms or studios cannot provide accommodation.

Incentives and Education

If you don’t feel comfortable mandating the vaccine to staff, you can also incentivize them to do so. Offering them a free t-shirt or an extra day of PTO might encourage them to get the shot. Vaccine hesitancy is real, and offering staff information about how the vaccines meet all safety requirements can encourage them to make the leap. Consider covering costs associated with the vaccine (paying for parking at the site, etc), and developing a vaccine education program to encourage staff to get vaccinated.

2. Can businesses require patrons to get vaccinated?

In general, yes. We require certain things for patrons everyday, including wearing shoes, or shirts, and following basic etiquette to keep everyone safe. Some patrons might not be able to receive a vaccine for a medical or religious reason, so it is thoughtful (but not required) to provide a reasonable alternative that doesn’t put others at risk. At a studio, that might mean offering virtual classes. A “reasonable alternative” is one that only puts a small amount of extra work on the business.

Private businesses have the right to do lots of things, for any reason. Nightclubs can turn you away for wearing sandals. Gyms can make you leave if you display reckless behavior with weights. Studios can require you to sign away your legal right to sue for negligence. Therefore, private businesses can also require patrons to be vaccinated.

3. How do I get proof?

This question is delicate, and does not have a clear answer. Some people are comfortable sharing their vaccination card with the world via social media, while others are more private. Marking it in their file that they have been vaccinated is perfectly acceptable.

In some states, governments are developing a ‘passport’ similar to the Yellow Cards for international travel. This would be an excellent way to see if someone has been vaccinated. Unfortunately, they are not widely available yet. In light of this, it is most reasonable that you ask people to sign an affirmation that they have been fully vaccinated. This allows people to volunteer the information, and doesn’t require you to keep track of their health information via a vaccine card. There is the risk that people will lie, however that risk is always there when getting staff or patrons to sign legal documents, and the remedies are already established.

4. What if clients have already paid?

If a client has already paid for your services before you implemented the rule, then you must refund them. If a client has paid for the services while knowing that you require vaccination (this is one reason why a customized Service Agreement is so important), then follow your standard refund policy. Another option would be giving them a gift card to use for virtual services, or to buy items like a yoga mat.

5. What if I am not in an at-will employment jurisdiction?

You must then follow the regulations for that jurisdiction when it comes to letting someone go. In some places, you will need to pay their wages for 30 days, or two weeks. If you aren’t sure about the regulations in your jurisdiction, you can check with your respective Department of Labor.

If you need any support or legal agreements, send me an email cory@consciouscounsel.ca. If you need to update your service agreement to include new health affirmations (COVID, vaccine requirements, etc.), we are running a special sale expiring May 1st you can access here.

Free Pilates Legal Checklist: https://consciouscounsel.pages.ontraport.net/pilateschecklist

Want More Clients? This Entrepreneur’s Oddly Simple Way to Attract Fitness Fans

I hear the same challenge from nearly every fitness entrepreneur and yoga teacher I speak with.

Even though their classes change lives…

While fitness teachers help people fix back problems, relieve stress, get strong…

Despite how they show humans how to take back their health and find new confidence…

The issue?

Despite the incredible reviews and heartfelt thanks, so many fitness teachers struggle with their words. If asked what they do or to explain a new workshop, they freeze. They are not sure how to express the benefits of their practice or are afraid of sounding salesy. And because they are deeply heart-centered people, the idea of “selling” people into classes and packages can feel so stressful. So let this be said, protein-shake-lover:

If you don’t know what to write on your website or Instagram captions, you’re not alone. 

In fact, this fear means something great.

If you aren’t sure what stories to tell, tips to give or how much marketing is “too much” →

This worry of appearing salesy simply shows how much you care about helping people and new clients. (As a certified yoga teacher myself, man do I get it)

Here is the beautiful news, rockstar.

You don’t need to be an English Lit degree or have a marketing background to find the right words to magnetize dream clients.

You don’t need famous endorsements or partnerships with famous yoga brands to book people.

The truth: You don’t need a celebrity client list or media logos. 

There’s only 1 thing people actually need to trust you.

In this world of constant marketing on social media, what humans now crave are people who show up uniquely as themselves.

Think about the entrepreneurs, fitness icons and actors/actresses/musicians you adore.

Are they the people who have perfect white teeth and Pinterest decor in every photo –

Or do you admire those who share ridiculous videos on Insta Stories and open up about hard things in their lives?

I’d bet my bottom dollar, Euro and yen that it’s the latter.

You can go beyond tips about back health & green smoothies.

You have the chance to be a new type of fitness icon that inspires people.  

I have a feeling you don’t even know how unique you are. The trips you’ve taken, the way you start your morning, there is so much about you that would blow minds and inspire others.

This is also an opportunity for you to be a rare light that is so needed in the world right now.

Almost no fitness entrepreneur taps into their personality and stories. YOU can.

Instead of focusing on simply “5 ways to lose weight” or “how to eat healthier”, you can share the stories about how backpacking Thailand led you to find yoga. You can reveal how you are a vegan but spend Saturday nights sipping Mountain Dew with vodka while watching slasher films. You get to show all the parts of you that make others go “Wow, that gives ME permission to be myself, too.”

When you show up as yourself, you give permission for others to see what’s possible – including their health and fitness.

When you speak to dream clients REAL wants (not what you “think” they want), they can’t help but adore you and want to buy from you.

So the next time you go to write an Instagram caption or put out an email to your list, will you give 5 tips for meditation and a picture of coffee…or will you share that story you told your bestie on the couch, speaking to your audience like they’re a human – not a follower?

Because the more openly you are YOU *which I know can feel truly difficult at first to step into, there are psychological reasons for that* – The more people will love and book with you.

 

Find this course here.

Power in the Pause

Have you ever stopped to witness the internal dialogue that is constantly going on in your head? One of my favorite authors, Michael Singer, calls it your inner roommate.

Not sure what I am talking about? Pause for a minute. Hear that voice in your head? Yah, that’s the one.

It’s currently 11:30 am on a Tuesday and my inner roommate is having a great debate around taking the time to PAUSE. Literally mid debate I could hear the voices of my family, friends and clients that seem to struggle with the exact same thing. Conceptually we all know that taking time out to PAUSE is a ‘good thing’ to do. Yet it is consistently the area that seems to trip us up the most.

Why? Because we live in a society and culture that is so CONDITIONED to believe that doing more will net the greatest return in our lives. How has that been working out for you? I know in my personal story the constant hustle and grind led to increased stress, anxiety, burn out and ultimately a physical dis-ease in my body. My rock bottom forced a PAUSE in my life. This was the PAUSE that ultimately led to my personal transformation journey.

Now, every time I work with a client the first thing we do is SLOW DOWN – CREATE SPACE – PAUSE. It is in these moments where we can finally hear ourselves think, connect back to who we truly are and move into flow states where creation and long term transformation occur.

As I worked through my own personal debate today I remembered that adding a PAUSE into my days is simply a non-negotiable. Having the clarity and alignment of why slowing down is critical in your life will support you when your inner roommate shows up in attempt to take you off course.

How are you creating space in your days, weeks, months and year to slow down? Is this an area you need to focus on?

If you are struggling to pause, to slow down, to create space then this is the course for you!

Much love,

Jackie

Find this course here.

Make Speaking Magical

Imagine a room full of clients excited to learn from you. Or a room full of teachers waiting to get all the gems you’re about to drop in your workshop. How does that make you feel? If you answered excited and nervous you’re not alone. I know that most teachers want to fill a room. Whether its a Pilates class room or a workshop room doesn’t matter. Its scary to stand in front of people and speak. Especially when you want them to love it so much they tell others. So, how do you present in front of a room and leave them wanting more?

This is literally why I asked Alex Street to lead a webinar for my AGENCY members. But before we get into that let’s talk about why you need to take time to study how to present so that you can feel confident.

  1. You are the only person who can do what you do and people won’t know until you speak.
  2. Imposter syndrome is real and the best way to beat it is to get confident in public speaking.
  3. Getting someone to buy from you the 2nd time is way easier than the first. If they feel you are talking directly to them in a room full of people they’ll be back.
  4. You want to be known! You get known from your teaching aka your speaking.
  5. You want to present workshops, lead retreats. The ability to capture people’s attention and hold it for long periods of time is a skill.

For most teachers its not the information that is the problem. I have yet to meet a teacher who doesn’t have enough information on the topic they are about to teach. But where they get stuck is on the organization of their presenting. And where many miss the boat teaching is getting their audience to be present during their presentation/class. Why? Because so many people are distracted and most presenters/teachers are nervous!

So, I brought in Alex Street to present on how to “make speaking magical.” And let me tell you, even though I had already presented several dozens of workshops I learned some amazing tips for keeping your audience with you the entire time.

His system is super easy to put into place and you can incorporate it whether you’re teaching a Reformer class, big studio class, workshop, or Private session.

If you want to be a more confident public speaker, make more sales, connect with more people, and make a lasting difference.  And you know you have something to say, but you’re afraid of not saying it well. This new course is for you!

In this workshop, Alex will show up with significant and simple steps you can take to prepare your next talk, so that you will be confident in yourself and certain your message will connect.

This simple structure and 5 tricks will give you all you need to communicate with confidence, transform your audience, and make speaking magical.

Find this course here.

My goal is to help you do more of what you love. And so bringing in speakers like Alex allows me to help you get past the obstacles in front of you doing what’s on your goal list!

If you have “present” or “teach a full class” or “grow my community” on your goals. This course is for you.

xx~LL

Optimizing Your Personal Finances

Are you afraid to look your money monster in the face?

You’re not alone.  In fact, many people avoid their finances and hope for the best.  Hope is not a strategy.  We know this, yet…..we continue to ignore the very resource that provides us freedom, opportunity and generational abundance.

Truth is, money is just a tool that allows you to live the life you deserve.  Your finances are telling you a story.  You cannot edit the story if you’re not looking at the story.

So, if you’re looking to start a new relationship with your money today.  One that empowers you to be a good steward of your hard-earned cash, then you belong in this workshop.

Grab a pen and cozy up!  After spending this hour with me you will have:

  • Tips to reframe your money mindset
  • Tools to manage your personal finances
  • Ideas to improve your personal profitability

Sounds good, yeah?   Cozy up and grab a pen.  Let’s get this money date started!

 

Find this course here.

Social Media Strategies for 2021

When you hear about social media strategy does it make you want to curl up in a ball, throw your phone, and wish things could just be easier? Yeah, I hear you. But, before we all Roll like a Ball into our corners and miss out on teaching those clients who need us, let’s take moment to consider a world where social media marketing works for you. First, I don’t believe that social media is THE ONLY way to get clients. Nor is it THE WAY to get clients. It is A way. Let’s find a way that works for you.

Before we can talk social media, it’s important that you are clear on who you want to be helping. You are most qualified to teach the person you once were. So, think about why you love Pilates, what life was like before you found it and how it helped you. Make sure your website has your story, how you help people, and how people can work with you. Yes, a website! Because your social content should be driving traffic back to your site…more on that later.

Then, consider where this person/people you want to help hang out. What social platforms are they on? What social platforms do you enjoy using?

The goal is for you to find an overlap. Because if you’re not having fun, then you won’t enjoy posting there. And, if they are not on the platform you’re on, then what’s the point?

Next, what questions does your ideal client ask? What answers are they looking up? This information is what you need to be creating content around. Ideally on your site as a blog first and then using social media to drive traffic to your site.

Why? Why not just post to social? Great question. Because you don’t own any of your followers on social media. And at any time they can shut your account down. So you want to make sure that your social media drives traffic to your site so that you can collect peoples’ info, aka emails, so that you can draw them into your business.

Now, because social media is not the same as a search engine, you want to treat it as a way for you to connect with people. A way for them to experience you and your studio. So your posts should allow them to see who you help, how you help them, transformations and testimonials. It’s likely if they don’t know you, they will stumble on you from your site. They’ll be checking you out to see if you’re the person for them. Or, because a friend tagged them in a post.

You do not have to post ALL the time or everyday. It’s not about quantity of content. Like Pilates, it’s about quality.

Social media also wants you to be social on it! Aka, no posting and ghosting. I know you don’t want to get lost in the scroll.

  1. Make a list of businesses whose audience overlaps with yours but whose offering is different.
  2. Engage with them. Comment, like and share their content.
  3. Follow your clients, comment, like and share their content.

That strategy will help IG see who you want to see in your feed and also help you be social on social media.

In my new Social Media Strategy course I go over more on what to do on reels, IGTV, feed posts and stories. So if you want to go deeper on what kinds of posts to do definitely watch my course.

As mentioned above, it’s not important to be on ALL the platforms. So take some time to evaluate which ones are best for you. And, then grab a calendar. You can grab my new social media calendar tool. Look at your month and put in what days you will post. And then write in the theme of your posts on each day to help you organize.

For example, my blogs come out on Mondays. This means my social media that day will be about the blog. And then on Tuesdays, I’ll do another post that refers to a bullet point of the blog. Then on Thursday, I’ll post a quote from the blog. Maybe you have a class on Thursdays? Monday can be a sneak peek on what you’re planning on teaching. Tuesday can be about a win a client had last Thursday. And then Wednesday can be a pic of people taking a class and you sharing your story about why you teach. Notice how none of those are just promoting the class? But, they are all showing people who you are, what you do, and how you rock at it.

Because most of the time less than 1% of your followers will see your posts you don’t have to come up with 7 different posts a week. You can find different ways to talk about one or two things that will help your client. And if you’re doing it well then your post will get comments and then get pushed out to 4% of your followers. Technically that means your post went “viral.” Yep, 4%! So, that means most of your followers are not seeing what you post.

I believe that most people give up on their social media because they post about something one time and because it doesn’t get a lot of attention they stop. But, most people don’t book sessions in your comments. They are sitting, waiting, connecting, engaging and then when they are ready they are going to your site to book. Or perhaps dm’ing you.

It takes 7-17 touch points now to get one click. 7-17!! Your strategy isn’t to post a ton. It’s to post consistently around what you do and how you help people.

Homework:

  • Get clarity on your avatar.
  • Choose your platforms.
  • Write down all the questions you get asked by your client.
  • Write down all the pain points your person has and how you help them.
  • Grab a calendar (or this social media one) and plug in your topics on the days you will post.
  • Be consistent for 30 days and then review your analytics.
  • Do not worry about likes. Focus on comments and shares.
  • Be a detective and see what seems to be getting traction, what doesn’t. Make tweaks and plan the next month.

If you want more support around IG, FB, hashtags, what to look for in your analytics, dating in the dm’s, what to do and what not to do on social media, I want you to check out my latest course on social media strategies. I promise you’ll walk away with more confidence and clarity around your social media.

xx~LL

Find this course here.

5 Ways to Cover Your Ass(ets) in your Fitness Business

There’s a secret that no one tells you about running a fitness business: being an instructor and being a business owner are actually two very different roles, requiring different hats, skill sets, and hours in the day. Or should I say, extra hours in the day.

I get it – your schedule is filled with sessions and classes with clients. When you have a break in the day, or some free time, you want to workout, take a nap, run some errands, spend time with your family… anything BUT dealing with the operations of your business, updating contracts, or reassessing how that money is flowing in and out of your accounts.

The good news is, you only need to nail down a few of these strategies to run a business that is operationally efficient, financially smart, and covers your (well-toned) behind in the event of an accident or issue. Make sure you can check each box off the below list to make sure you’re not making running your fitness business any harder than it needs to be.

1. Work with a legal and/or tax professional to determine if you should form an entity (like an LLC or SCorp) and decide which one is best for you: Business entities like LLCs and corporations provide a layer of legal protection between your business and your personal assets – yay! But did you know they also allow you to take advantage of more tax incentives, allow you to write off expenses differently, and make you eligible for different financial resources? Don’t let the annual registration fee, or the legwork of opening an entity, scare you away without having the conversation first and weighing the benefits.

2. Separate all business monies from your personal money by opening a separate business bank account and credit card. In addition to being illegal, mixing business and personal money (also known as commingling) creates a huge headache come tax season. Who has time to go through every account statement for the past year, tagging transactions and counting revenue? Not me, and definitely not you. Save yourself the time, headache and regret; head straight to the bank and open a new account for your business only if you don’t have one yet.

While all money coming in and out of your business should be moving through a business bank account, you will need a business tax ID number (called an EIN) to open a business bank account. If you’re an LLC or corporation owner, your entity should get this when you register with the state. If you’re a sole proprietor you have the option to open a regular bank account, or obtain a tax ID number and open a business bank account.

No more letting clients Venmo you, and you transferring money directly into your personal checking account; it’s a huge red flag to Venmo and banks to freeze the funds!

3. Know what you can (and CAN’T) deduct from your business expenses and keep track of them. My philosophy on tax deductions is simple – know exactly what, and how much, you can deduct, and do just that. Clients come to me on all ends of the spectrum regarding their deductions: some are afraid to write-off their travel expenses (of course you should be!) while others are talking to me about writing off their family’s grocery bill each month (seriously, don’t!).

Your eligible deductions are based on your business entity (that again!) and can include payroll taxes, contractor wages, equipment, marketing expenses, networking events, business coaching (like your membership in AGENCY, or coaching sessions with me)… the list is actually pretty substantial so make sure you’re not leaving money on the table, or worse, taking something you shouldn’t be!

4. Put it in writing. Your fitness business needs, at the bare minimum, a Liability Waiver and some sort of agreement with clients. Legally, the Liability Waiver just makes sense, but did you know that most states actually require a Client/Membership Agreement in writing? And if you’re a web-based business you’re also legally required to have a Privacy Policy if you collect any personal information (including email addresses!). If you’re winging it, riding on the trust with long-term clients, eating the cost of late-cancels that you aren’t charging for, dreading the lengthy process and expenses of finally getting it right, that stops here, today.

All financial and service-based transactions in your business should be in writing so you can be explicit in your expectations, policies and requirements. Not only do you want to ensure you’re never losing money with late-cancels and no-shows, your clients need to know what’s expected of them (don’t chew gum while working out, no cell-phones on the reformers), and how their information is being managed. If you offer teacher training programs or workshops it’s not enough to say “no refunds” on the registration page. If you have an independent contractor who rents space, you need to clearly state, and they need to agree to, your studio policies.

Agreements are just that – an agreement between the parties to follow the rules stated. Putting it in writing ensures that everyone’s on the same page.

5. Invest in your success and enlist help. The biggest mistake I’ve made in my own fitness business is deciding that I can do it all myself. Spoiler alert – I can’t, and I shouldn’t. Me trying to do it all alone meant that there were a lot of unnecessary holes in my business that easily could’ve been filled. For me, my email newsletters weren’t as great as they could be, and my website didn’t look as professional as the work I was doing. Because these are my marketing materials, I realized I was losing out on converting viewers to subscribers and subscribers to clients. Yes, I was losing money, but I was also doing the world a disservice by not doing a better job at sharing my message and magic, which I know needs to be shared.

When you decide you can do it all alone, you put yourself in a vacuum, and you create unnecessary and unreasonable pressure on yourself. Does help cost money? Yes. But money is great, because you can always earn more. The time you spend? The hours you lose stressing for not having a Liability Waiver or efficient business best-practices? You’ll never get that time back. Sometimes covering your assets means enlisting the help of those who know how to do exactly that, and will make your investment worthwhile.

If you’re looking to learn more about:

– why you should consider forming an LLC for your business;

– best practices for managing your business’ money;

– maximizing deductible expenses;

– paying yourself and your instructors;

– what you business’ agreements should say;

– and how to generally run a more efficient and legit business;

Then make sure to check out my course: Covering Your Ass(ets), where I’ll teach you the basics of creating and growing an operationally efficient, legally sound and financially thriving business through basic operating procedures. With course viewer-only content like my “14 Tax Deductions that You Might Be Missing” checklist and “Compare: Do You Need to Update Your Agreements” quiz, the course will pay for itself tenfold and give you the peace of mind that you’ve been searching for.

Creating Social Content in Less Than 15 Minutes

Hello squad! Have you ever started your day feeling like you had no idea what you should post for the day? Or that all of your social media content has been used before? I get it. I get how you must feel when your business is growing, but your personal brand is having trouble keeping up. I get the feeling of needing to elevate your online presence, but not knowing what style will resonate with your audience, or mirror who you really are. I get how you feel. And this is where Girl Squad can come in and help you.

I can’t even count how many branding clients have come to me knowing that they needed some fresh, visual content, but then told me that they wouldn’t know what to do with their new photos afterwards! This is why I came up with the Girl Squad 9 Category Technique. This technique is a way to strategically create social media content faster, while making sure that your audience is still attracted to everything you post and share.

Did you know that your social media followers love when you post content that tells a story? Some audiences want to hear about how you started your business, how you grew it, and how you’ve gotten to where you are today. Some audiences want to follow along as you teach your fitness class, photograph an event, or watch your process as you design an art piece. It’s up to you to figure out what nine categories your audience wants to see most, and from there, you’ve got your formula to creating a great social media strategy that you can continue to rinse and repeat.

Don’t just listen to me talk about it, though. Take the course on How to Create Content in Less Than 15 Minutes – a short course where I explain my 9 Category Technique to you, so that you can start to create content that will elevate your online presence, your visibility, and your influence. We’ll provide the materials you need to sit down and map out your strategy. Find your 9 categories, and find what will work for you.

Now, more than ever, we should wake up everyday and try to be better than we were the day before. We should be thriving and immersing ourselves into the businesses we have sacrificed so much to build. There’s no time better than the present for you to stop guessing when it comes to your brand strategy. You deserve a look that captures your incredible potential, and your audience deserves to see you at your best.

Read more about the course here.

Pilates for the Future (Meaning… Kids!)

Pilates for the future, now more than ever, is the perfect time to think about adding kids to your client base. Most kids are not receiving the daily recommended physical activity. Some studies suggest that less than 3% of kids are engaged in the daily recommended activity.

I bet that you already have a fantastic client base, and I will bet some of those clients have kids.

In our current world, movement and health are more valuable than ever. Teach kids permission to get creative with your teachings. It also requires us to step outside our comfort zone and reach out to parents. Could you encourage them to get their kids moving?

Where do I start?

What do I need to know about teaching kids?

How do I plan a class for kids?

The best part about this is that you already have all the skills. Here is your chance to create something new and something meaningful that can impact a whole generation.

The first thing you need to get clear about is – why do you want to teach kids? What role do you want to play? What do you want the kids to learn and take away from the class? These are essential questions to ask yourself to get very clear about what to create. Some things to think about are engagement, accessibility, inclusion, and movement. The second thing you will need to consider is educating yourself on physical literacy. Kids are not just little adults; they are growing and changing individuals that require special considerations.

How do you educate yourself? How do you know what to create? Don’t worry, I’ve created a workshop just for you where we talk about resources and education opportunities on physical literacy.

Now the FUN begins; you will learn about FUN-damentals, Pilates, and how to bridge the gap to join the two together in a fun and exciting way. You will also learn about how to structure a class, relate to kids, and creative tools and tips to keep them coming back for more. Teaching children is an absolute joy and a responsibility that you should not take lightly. However, you also have a unique opportunity to influence our youth, so they fall in love with the movement and be lifelong movers.

I will also discuss special considerations, classroom management, and fun themes to incorporate into a session.

You will also receive your very own Kids Class Planner to help you get started and guide you on this journey.

If you think it is time to expand your business, I promise you will never regret teaching kids! I always learn so much more from them than I could ever teach them. And as Joseph Pilates said, “First, educate the child.”

Click here for the PILATES FOR THE FUTURE workshop.

Baby Steps To Your BadA$$ Vision

Too many people have goals, MISS their goals, beat themselves up over missing their goals, and write the SAME goals for another month. Is this you? Maybe your goals sound like action items, a TO-DO list of tasks to get done. A checklist if you will. Maybe this is you? And some have this bada$$ vision in mind, but can’t figure out how to make that vision happen FOR REAL. Does this sound like you? Maybe you have too many goals, and you don’t know how to BEGIN tackling them? If you raised your hand, if you said, “Oh – that’s me”. Don’t worry, you’re not alone. This is more common than you think. You’re stuck in this vicious cycle of repeating the same process, the same programming over and over – because this is what you know.

How would you feel if I told you there is another way? You: No way! Me: Yes way! It’s what I do in my corporate career as a Program Manager. I’ve managed multiple projects for different teams using different project methodologies/frameworks, which are just fancy words for how to get shit done. I’ve learned what has worked best, and I’ll share it with you. And here’s the kicker: what I’ll share not only works if you have a “Mt. Everest” vision at 30,000 feet/9,000 meters, but also for your vision at 10,000 feet/3,000 meters, and would you believe, even for your vision of how you see your life. Ah-mazing!

How do I know? Because this is how I’ve applied it to massive changes in my life – working full-time while getting my MBA part-time, working full-time while planning a family move cross-country, working full-time while strategizing my promotions and managing my career, working full-time while going through my Pilates Teacher training, working full-time while teaching Pilates part-time, and throughout my life, I have maintained a successful, enjoyable, and fun-filled life of balance. I even applied it to create this course for you. Yes, YOU! I see you. Did it happen overnight? No. Was it easy? No. Is it accessible? Yes. Is it work? Definitely yes. But is it worth it? Oh, you betcha!

It’s a 3-step process.

  1. It begins with a roadmap where you begin with your vision (this could be years away!), and you break up this vision into bite-sized chunks. Manageable pieces that can be targeted in time. These bite-sized chunks continue to be broken down until you have some tasks that you can start working on today. Baby steps.To stay on track with your vision, there is a review and feedback loop:
  2. You need to actively engage with your process at set intervals. This is your opportunity to review what you’ve done, look back objectively, and see how to use that feedback to look forward.
  3. You use that feedback to make refinements, such as your next steps, your schedule, your goals, your timelines, what you work on vs. delegate/outsource.

This constant loop will help you make improvements in small or big changes, more often, that will allow you to track your progress in a meaningful way, and allow you to evolve quicker and sooner so you’re able to address and manage those twists and turns that come up without them sneaking up on you.

This constant loop will not only keep you on track with your goals and vision but also help maintain a life of balance so that one thing won’t tip the scales too much in one direction. Or if it does, you’ll notice it sooner, and can course correct, allowing you to keep dialing in to find the sweet spot for you, which let’s be honest, can vary from one week to the next.

If you’re struggling with your goals…

If you’re struggling with your time…

If you’re struggling to fit everything into your schedule…

If you’re struggling with the next step…

If you’re struggling with the first step…

This course is for you.

If you want to accomplish your goals…

If you want to manage your time better…

If you want a better schedule with your priorities…

If you want to define the next step…

If you want clarity on what is your first step…

This course is for you.

Intro to Building an Inclusive and Anti-Racist Pilates Culture

Imagine walking by a studio with a “help wanted” sign. As you look up, you see their advertising for the first time. In their advertising, you only see people who look nothing like you. Their marketing celebrates the exact opposite of you. As you scan inside the studio, more of the same. Not one person looks like you. Would you feel comfortable walking into that studio? Would you feel safe as people start to stare at you, keenly aware of how different you look?

Imagine taking the chance to walk inside and grab an application. As you do, you hear a cold voice say, “You must be looking for the studio across town. I’m sure you’ll be more comfortable there.” Or, you hear nothing at all as no one comes to greet or help you. Or worse, you’re threatened or attacked.

This scenario will be far too familiar if you identify as BIPOC (Black, Indigenous, or People of Color), TGNC (Transgender or Gender Non-Conforming), or have a disability. If you identify as cisgender, white, and able-bodied, the chances are you have not had such an experience. The truth is, that scenario is a small fraction of what historically marginalized communities face. The question I pose to you is this: do you have the courage to take a stand for equity and justice?

Whether you answered yes, no, or I don’t know, Intro to Building an Inclusive and Anti-Racist Pilates Culture will take you on a journey of (un)learning. It will help you make that stand. You will learn how Pilates came to cater to the rich, white, and athletic and unlearn the truths about race and bias. Real-life stories will give you a better understanding of BIPOC experiences. The six principles of Pilates even have a role to play!

Take a raw look at how race and bias affect something that is supposed to heal, strengthen, and stabilize. Ask (and answer) tough questions. Be vulnerable. Learn how you can begin to create more diverse, inclusive, and welcoming spaces. In the comfort and safety of your own home, you can start building the knowledge and skills to be a part of the solution. By the time you complete the course, you will have a wealth of resources to choose from and five simple steps for where you can begin.

The world is in a state of civil unrest. Uncomfortable conversations about police violence, racial inequities, and systemic racism have become the norm. Local and federal governments are actively fighting to strip away LGBTQ+ rights and the rights of those with disabilities. The pandemic is still raging. It’s all so chaotic, and it’s the perfect time for some (un)learning.

Find this course here.

Agency MINI 4 Group Call Replays

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