Pilates Teachers, What Should You Write About?

You became a Pilates teacher because you want to help people the way Pilates has helped you! And, then you found out you have to do a ton of other things to grow your Pilates business, get new clients and fill your classes and schedule. You get your website up and then you find out blogging isn’t dead and you have to write. And, you hear email isn’t dead and you have to send newsletters. What?! No one teaches these things in Pilates teacher training programs. What on earth are you supposed to write about?

Before you get writing let’s make sure you have a few things in place

  1. Your website lets you blog
  2. How often will you blog?
  3. Who are you blogging too?
  4. Your website captures emails and you have an account to send emails with something like MailChimp or Constant Contact
  5. How often will you send a newsletter?
  6. Who are you writing too?

Once you have those answers or at least some ideas then you can implement the following:

A: Write about what you are constantly answering. If people are asking you these questions they think you’re the expert and they are also asking the search engines these things.

B: Write about what you like to teach. If you don’t teach athletes don’t write about how Pilates is great for athletes. You want to write about what you feel you’re knowledgeable in and how you want to show up and teach each day.

C: The first paragraph is key! It needs the keywords that your clients and future clients are putting into the search engines. Give the good stuff away in the beginning and get them hooked.

Alright, I know you’re sitting here reading this and nodding your head and then slowly freaking out. This all sounds easier said than done. So, if you’re wanting to know how to blog watch my course here. If you’re needing help on newsletters, defining who you are writing to contact me here. Let’s work one on one. Your time is extremely valuable and we can get super clear on who you are writing to each week! It will make writing easier. I promise.

What are you going to write about this week? I’d love to hear in the comments below.

xx~LL 

Notes 2 Inspire: Pursue Purpose Instead

While flying here to my home in Siem Reap, Cambodia I saw that the movie “The Pursuit of Happiness” was available. I decided not to watch it after I cried at the end of “The Female Brain.” But, it reminded me of something I had heard recently. That they have done lots of studies and what people are looking for is not happiness. It’s Purpose.

Yep, purpose.

purpose
/ˈpəːpəs/
noun
the reason for which something is done or created or for which something exists.
“the purpose of the meeting is to appoint a trustee”
synonyms: motivemotivation, grounds, causeimpetusoccasionreasonpointbasisjustification More

Well, isn’t that interesting? This whole time as adults we are working so hard at trying to be happy. But, really, what we want is a purpose.

And, if you’re reading this thinking, I am doing my purpose and I am not happy.

I wonder if you’re focusing on that happiness instead of diving in deep to fully enjoying your purpose?

I know for me when I took a moment to realize how lucky I am to be doing what I feel is my purpose today life got a little easier. My steps got a little lighter. My smile a bit brighter.

If you’re reading this because you haven’t figured out your purpose yet. Two things you can try this week

  1. What is it that people often ask you for? What are the questions you are constantly answering? How can what you know be wrapped differently than what you’re doing with it today?
  2. And, then, try those ideas out! Here’s the thing, even if #1 leads to a dead end CLARITY COMES FROM ACTION. You can think your purpose into being.

No matter if you know your purpose or you don’t this week try to reframe your drive towards purpose rather than happiness. See what happens!

xx~LL 

3 Tips to Winning Your Clients Back

Have you had a client go on vacation, have the best time and then come back to their life but not to their Pilates schedule? Or, that client that came 2x a week religiously, got sick, took a break and you haven’t seen them since. There’s a whole lot of feelings when situations like these happen. First, you’re worried? Are they ok? But, you see on social their totally fine. So, then, frustration and feeling rejected ensues. I mean, they loved class with you. Why aren’t they back? Did you do or say something wrong? Should you call them? Ugh, but it’s been weeks, so now it feels awkward! Am I right? When did running your Pilates business feel like dating?

Here’s the thing, we are not the right teacher for everyone all of the time. Sometimes it’s good for clients to take a break. But, what if it’s not. What if it’s the right client and teacher and you know that life has just gotten to them and you want to be there to bring them back, to return them to life? Can you get an old client back?

Yep, and here are three tips to winning clients back:

  1. Contact them! Ok, before you roll your eyes and stop reading this blog hear me out. You probably connected them once when they were supposed to return, maybe even twice. And then you stopped reaching out. I get it. It feels awkward. But, you don’t know what’s going on with them. You may have emailed them the day they got bad news. They saw your email but just couldn’t respond. So, call them, say hi, if you can help them with anything. Don’t ask them to come in just be supportive.
  2. Have a Newsletter: Yes, this works! If you were already writing a consistent newsletter and making sure all your clients opted into it then your love notes would be hitting them regularly. I have two clients that travel a ton and always respond to my newsletters when they are going to be back in LA.
  3. Create a Community at your space. Yes, you can do this even if you teach Privates only and even if you’re an independent contractor. So many of my clients are friends because they pass each other between sessions. That little 5 min break where I am washing my hands and using the ladies they are gabbing away. If you have classes this is easier if you introduce people and encourage them to say hi to their neighbor in class etc. But, the accountability of the others knowing they are missing class keeps them coming back. For those of us who mostly teach privates introduce your clients to each other as they pass. Over time they get quite comfortable gabbing away. They usually start by lamenting over how you torture them! It’s fun!

Here’s the thing, clients are going to disappear. But, there are some key things you can be doing in your business to mitigate those disappearances. And, here’s the thing, getting a new client costs a lot. It costs time and money and those are two things I don’t want you to waste. So, setting your clients and your business up to strengthen your retention is key. If you want to get clients back and also prevent losing the good ones be sure to join me on my next webinar.

In the meantime, go ahead, call them! What’s the worst thing that happens they block you? They don’t call you back? Ok, that’s at least an answer and so not the end of the world. You’ll feel free to go ahead and fill there spot with a client who is more dedicated.

xx~LL 

Notes 2 Inspire: Easy Does It

I am on the PLANE! I made it! We Made it! Brad and I. And, I have to say there were three times I thought for sure we weren’t going to make it. And, inside I wanted to freak out. Have you ever felt like that at the airport?

Anyways, each time I felt the creep of panic I remembered that I am focusing on ease. Keeping things cool, calm. Calling out the panic and realizing that all those people we were in line with, they all have to get on the plane too. We all can’t miss this flight!

I say this from my window seat.

So, clearly, I made it.

And, you can practice this too!

Today, before I was late for my flight, stood in too long a line and then watched as my bag sat there waiting to be dropped down after it’s security screening and yet it just sat there. Every second felt like 10 minutes! Before all this chaos I was calm.

SO SO SO CALM!

I mean, it was kind of funny how many people I spoke with on the phone or in person who commented on how calm I was when they found out I was flying out so soon.

I smiled with delight because that’s exactly what I wanted. I wanted to keep today easy.

To keep things easy today I didn’t over plan my schedule. In fact, I gave myself an hour to do what took 10 min. Two hours for things that took a half hour. It was amazing!

Here’s the thing my friends, everything, literally EVERYTHING takes longer than you expect! So, just keep that in mind. Feel the panic, anxiety and overwhelm. But, don’t keep in inside. Say out loud how you are feeling and how you want to feel.

If you want things to feel easy ask yourself what would have to happen for “this” to be easy?

I know, sounds simple, but, how often do we choose the simple thing?

This week, easy does it!

Keep Calm, Do your thang!

xx~LL

Gotta run, taking off, I’ll be in Cambodia! You’ll have to join me next time.

6 Things You Can Do Right Now to Get More Clients

This one is for all my Pilates teachers, studio owners and fitness professionals looking to grow their classes, their schedule and who never want to worry about what’s gonna happen if a client moves. Yep, if you’re still reading then this blog is for you!

Here’s the deal, no matter how good you are a client will move, take a break, get sick or call it quits. It happens. And, it’s not personal. Remember that. But, if you are not doing these things below then you will find yourself scrambling to fill their time slots when they leave. If you are doing these tips below then you’ll feel calm and excited for the next client that will take their slots.

Ready to have a waitlist or a consistent flow of potential new clients?

Good! I was hoping you would say so.

  1. Have an updated website! When’s the last time you looked at yours?
  2. Grow your newsletter list and write to it consistently! I know, you’re not sure what to say. I’ll be talking about that more in my next webinar. So if you don’t already have a spot on your website to capture those emails.
  3. BLOG! If you have been following me for a while you are probably waiting for me to give you a reason to not blog. Guess what? Not gonna happen. Blogs help your SEO. Good SEO means people find your website and that means they get on your list and get to hear from YOU!
  4. Talk to your ideal client in all your posts. Yep, those FB, IG, Tweets, blogs, and newsletters. All of it! You need to be picturing one person. Your client avatar!
  5. ABG- Always be generous- this doesn’t mean don’t follow policies and charge your worth. But, it does mean focusing on the clients you have and making sure that you are helping them be a walking advertisement for you. Create a referral program, it doesn’t have to be complicated but it does make them feel like they want to share you with others because they feel special when you are generous with them in ways that you can be.
  6. Tell people who you are, what you do and why you are good at it! Too pushy? Fine, then tell people who you are, whom you are for and how you help make their lives better. Still no onboard? Tell 5 strangers you’re a Pilates teacher and see what happens! I bet you’ll have to tell them whom you are for and why they should take with you. You have to tell people what you are offering. All the time!

Which of these tips will you do this week?

xx~LL 

Notes 2 Inspire: Evaluate, Cross Off, Start Anew

Last week was my birthday! And, growing up I hated having a birthday that was at the beginning of the year. It was cold and most people forgot. Then, as I grew older I realized it was even worse! My friends were eating healthier so they didn’t want to go out to eat, they are doing dry-anuary so they don’t want to drink. There is nothing good at the stores and it’s still cold. But, despite all that junk, I LOVE my birthday date.

Yep, I love having a birthday at the end of January because it’s like having a new year all over again. I use my birthday to evaluate the goals I have set for myself for the year. How am I liking them? Are they working? If they aren’t working why not? If I don’t like them what needs to change? Do I need to delete these goals? Did I pick up someone else’s goals by mistake?

I choose to use my Bday as a great spot to do a new year just for me. But, here’s the beauty of this, you don’t need to have a birthday in January to do this. You can evaluate your goals at any time. After all, they are your goals.

So, set a reminder in your phone for as often as you want to do a check-in. I would def do it this week. It can be your gift to me!

What goals do you want to:

-keep

-delete

-adjust

-make bigger

-make longer

-cross off

-give the boot

-give a hug

-make more space for

etc. etc.

This week take a moment to evaluate, cross off or start anew. Who said new years is only on January 1st?

xx~LL 

3 Tips to Get People to Read Your Newsletters and Blogs

You know you that you have to write blog posts, write newsletters and have a presence on social media to help market your Pilates business. But, it can feel like all your efforts on falling on deaf ears when you post or hit send and literally hear crickets. Or, worse, when you hear people say they didn’t know you offered something you just announced in a newsletter. Ugh so annoying.  You know, when you email about a rate increase and then a client swears you never told them. So, why does this happen? How come when you post on social, publish a blog or send a newsletter you aren’t getting through to your clients? Simple, you’re not speaking to them.

I know, you are writing words on a paper. You took hours out of your week, read and re-read every post and yet nothing. Nada. No response. You wonder if it was the algorithm on Facebook or the time you sent on MailChimp or Constant Contact. But, algorithms and perfect timing are not the biggest culprits. Nope, the biggest reason people are not reacting to your words is that you are not writing to them. You’re writing to a general, average person. No to you client Cindy who wants results but doesn’t come consistently. You’re writing to a group of people you can’t describe because it’s just a random group, not Bob who needs more flexibility but hasn’t started his Pilates practice yet. You’re writing words but they are not speaking to anyone because you’re trying to speak to everyone.

If you want people to feel like you are telling them something then try these three tips out on your next piece:

  1. Post on the social channels they are using! I often see lots of teachers sharing info about their classes but in forums that are not where their client or future clients hang out. Or, I see tons of tweets about class schedule changes but the classes are for a demographic that isn’t using Twitter. You don’t need to be on every social platform. Do the research and be on the channels and forums your clients and future clients are spending time in.
  2. Know what your clients do when they are not doing Pilates. These special interests will help you talk to them in your posts. For example, let’s say your clients love to surf. Share news about surfers who have raved about Pilates. Write blog posts about how Pilates helps surfers. Create tips for doing Pilates for surfers. Then when surfers are searching for ways to better their surfing your posts will come up!
  3. What are their pain points. I know you know the benefits of Pilates. And, you have them on your website. But, how do these benefits solve your clients and future clients problems? Write down your clients pain points, their problems and then how does Pilates with you help them. When you write, blog or post keep these pain points in mind. People will do anything to solve their problems. Make it easy, tell them about their pain point and how you help them. They’re going to listen so fast!

These are just three simple tips you can start with today. And, I truly hope you do. One of my favorite authors Daniel Pink said on a podcast that if you have a service or product that can help solve someone’s problems you have a moral obligation to tell them. But, most of us think we said it once and it didn’t work, no one listened or no one cared. Wrong! They didn’t hear you. You were talking to general.

You have to talk directly to your ideal client. And, it’s going to take these three tips and getting really clear on who your client is. Who is your client avatar?

If you’re ready to define this avatar, if you’re ready to finally be heard, if you’re ready to get your magic out there then you should join me on my next webinar.

Not ready yet? No worries! Start with these three tips and see how even these small steps will create big change in your business.

Share your gifts my friends. Your clients are ready and waiting.

xx~LL

Notes 2 Inspire: Where Will You Spend Your Freakout Funds?

This week it was almost impossible for me to get my work done. I had done a lot of it in advance. But, as each day passed and I saw my must read, must do emails grow and grow this pain inside me also continued to grow.

Have you ever felt that? That constant pull that you’re not doing enough? That you could be doing more? That you need to be doing more?

The truth is if I had given up my workouts our an hour or two of sleep each night I could totally have gotten to all those emails and maybe even more. But, I would also have been putting myself in a place to become sick, tired and worthless during the day.

I played this tug of war game inside my head for the first day and into the second day. And, then I remembered a “note 2 inspire” from a while back. It was one on “Controlling your controllables.”

It’s absolutely a waste of time to worry about the things in which you have little to no control over. And, we only get so much time and energy in a day. It’s like money. You can only spend what you have.

Do you really want to waste your freakout funds on something you have no control over? Or, is it better to let go of what you can’t control and freak out on something you can?

This week, if you feel the anxiety bubbling up take a moment to see if that freak out is worth the funds you’ve got or if you should save it for something else?

xx~LL

How to Fix the Problems in Your Pilates Business

If you are looking at your week ahead and about to have a freak out about how o earth you’re going to get it all done you are so not alone! As Pilates instructors and studio owners, wives, husbands, partners, human beings there is a ton to do. You’ve got your clients, all the tasks that go along with that and you’ve got your life and all that happens in that. And, oh, that tiny thing like making money and propelling your business forward. How on earth can you do it all without freaking out?

  1. Know what your problems are and ask yourself why that problem exists.
  2. Create a plan of action that addresses this problem
  3. Hold yourself as accountable as you hold your clients
  4. Hold your clients accountable to the policies you told them about when they started
  5. Worry about what you can do and let others worry about the rest.

See, it’s so easy! F

Ha! Wouldn’t that be awful if I ended the blog there? “Here are you 5 tips for a week where you get it all done. Ok, GO!”

Look my fellow fitness pro you have a freaking ton going on. But, the first part of getting your business running the way you want it is to know what the problems are and why you have them.

Problem: You’re not making enough money

Why aren’t you making enough money?

-You are not teaching enough

-you are not charging your worth

-you’re not charging for late cancels

Fix: Set a goal that helps fix the problem. If you are not teaching enough but you are charging enough and holding others accountable then we got to get you known! We have to get your website working for you! We have to get your more clients.

If you are not charging enough we need to figure out how much you need to make, how many hours you want to work and find an average rate that will take all those sessions to add up to what you are desiring to make this year. I do this a lot when I coach others and in my AGENCY group.

If you are not holding people accountable to your policies then this is the week you remind people of what those are and you stick to them! Not only will you feel more respected but people will value their sessions with you more too!

See how these 5 steps help you solve your problems? What problem do you feel you have? Why is that problem occurring? What steps can you take this week to fix that problem and help you grow your business?

If you’re not sure then please contact me here. Let’s figure out a plan together that is possible. There are enough clients to go around and your tribe is awaiting your arrival.

xx~LL

Notes 2 Inspire: People Want Familiar

People want familiar! Yes, they do! I know you think they want famous. But, think about it for a minute.

Whose the best hairdresser in town? YOURS

Where’s the best place to shop? The place you shop at!

Who should work on my car? Your mechanics shop!

When is the last time someone asked you a question about something and you referred them to a famous person, business, a restaurant you’ve never been or met? Go ahead, think about it, I’ll wait.

Can’t think of a time? Me either! Why? Because we want our people to know and use our people. We love community and seek connection.

Recently I did a chat about Pilates, what it is and how people in my community could take with me.
Why? Because if people in my area don’t know who I am how will they know I’m the Pilates person for them? People want what and who they know.

So whatever it is you do that you want people to do with you they have to know you. So, go ahead and share your gift, share who you are, shout it out to peeps so they can share with their friends.  You don’t need to be famous, instafamous a Youtuber. You don’t need some beautiful genealogy or great PR person.

You just need to be you, share who you are with people and allow them to see what it would be like to work with you!

You IG game doesn’t have to be en pointe. It could be pics of you doing what you love! In fact, it should!

Then as people in your community get to know who you are, what you do and why you rock they’ll flock to you!

So, as you feel the pressures make your magic happen remember people truly want familiar over famous.
They want you!

This week share more of who you are with people!

Xx~LL 

3 Reasons You Are Not Teaching Your Ideal Client

It’s another week and you’re still teaching the same clients. You love them but you wish that you were teaching more athletes, more privates, more classes or just more inspiring Or, maybe you’re not teaching any session and you’re freaking out! How are you going to pay the bills? Was teaching a good idea? How come that teachers schedule is full? Whether or not your schedule is full or not has little to do with feeling fulfilled. You yearn to be teaching a particular group of clients and you feel like you’re ready and waiting but where are they? Why don’t they realize that you’re THE TEACHER for them?

#1 They don’t know you! I know, how is that possible? You’re posting away on the social channels, you’re going studio to studio teaching or trying to teach and you’re telling all your friends how much you love what you do. Why then does nobody, or at least the body’s that you are the best teacher for unaware of your magic? Simple, you haven’t told them. Sure, you told your friends and the platforms but you haven’t told the people who know your people. You haven’t blogged so the search engines can’t tell people who you are. You haven’t gotten out to the communities where your client is. And, if you have then you haven’t been clear about who you are what you do and why you rock at it!

#2 You’re not clear on who you want to teach. As much as you want everyone to love you and what you do it’s not possible. And, I know it’s scary to niche down or turn people away but it’s better to only teach the clients you are right for. Because they will refer you more people like them! Say yes to the wrong clients and either they won’t sign up with you or they will and they’ll refer more people like them. And, sure, you’ll be busy but busy with peeps who drain you and make you wonder if teaching is right for you. Can you change your mind? Sure, will everyone in your schedule fit 100% into your box…nope. But, the clearer you are the more people who will hear your awesomeness and over time the more people who will light your fire and challenge your teachings.

#3 You’re not clear on why you rock. Maybe you don’t think you rock? Or, maybe you’re afraid to shout from the rooftops that you are really good at something. Perhaps you think people won’t need or like what you are the best at? And if your answer “LL, I’m brand spanking new how can I be the best at anything?” Well, my newbie, you do something great! Just ask those who you practiced teaching on why they kept coming back. They’ll tell you! And, take that feedback and run with it! Over time your other gifts will reveal themselves.

Did I call out your excuse? If I didn’t don’t worry, there can be endless reasons why you’re teaching your ideal client but don’t let all of them turn into excuses that you get to keep around. Let’s talk about what you are doing and what you can do be doing more.

I’ve heard there is no money in Pilates, Yoga, etc etc. WRONG! And, if you hear someone say that you send them to me. There is money in doing whatever it is you’ve been called to do. But, you gotta let people know! They are not mind readers. They’ve got a lot going on and they need you to shout loud and clear why you’re the person for them.

And an easy spot you can do this is your website! Do you have one? How’s it working for you? I’ve got a 1-hour webinar that will help you break down exactly what you need on your site (and what you don’t) coming up. Let’s make your website work for you! And, if you’re not sure to contact me here.

xx~LL 

Notes 2 Inspire: It’s Ok to Upgrade!

Years ago I wrote a blog post when for another platform about “upgrading yourself” rather than resolving to be someone else. I am a big believer in goals, intentions, and visions. But, I don’t like the whole “new year, new you” stuff. I think it’s the wrong message.

There is nothing wrong with who you are.

You are the only You and I know that’s woo-woo but it’s true.

One of my clients and top podcaster Cather Heller loves to remind her listeners that “you won the lottery.” The chances that You became You are one in how many million. So, why trade yourself in just because it’s a new year.

I like to think of new goals, intentions or visions as doing an update or an upgrade. My iPhone X is still an iPhone. It can do more things because technology has changed. But, at its core, it’s still an iPhone.

This week, as the remaining promos and discounts claiming to be the key to the new, improved you flood your minds-eye remember you are amazing. It’s ok to Upgrade but there is no need to become something or someone else. The world needs You!