Cleaner, Clearer, and Inspirational Space
It’s time to use Spring Cleaning to your Pilates business’s advantage. What happens when you drive by your own studio? What if you took your own session? How can these things keep clients on your equipment and your schedule “full”?
While the Vernal Equinox has officially happened no matter
what your weather or when you read this you can “Spring Clean”. By can I really mean SHOULD. It’s so important for us to take the yearly household organization to our studios and offices. The results will be a cleaner, clearer, and more inspirational space for you to teach and your clients to practice in.
For this week’s challenge, we’ll start small. We’ll start with the “Drive By”. No, I am not asking you to turn all neighborhood watch on your studio. I am simply telling you to check out your studio in a different way. You’re used to driving, walking, and/or biking up with your head in the game. Thinking about who’s on the schedule and tasks for the day. You’re not thinking about How does it look when I walk up?
How does it look when you go by? Seriously, I am asking you! I’ll wait…
When you set your intention to look at your entrance from the perspective of a client and a prospective client, the passerby you will see things in a whole new light.
How long has that balloon string been hanging there? When did the paint begin chipping on the wall? Does your entrance look inviting? Does it look like you are still open? Would you spend your money there?
What’s it like when you’re taking a session?
I know you workout on your equipment often, you demo regularly. You’re pretty away of any cracks or tears. All things are safe. But, what does the studio look like from a first timers eyes? They are going to see things you just don’t notice. The dust that has accrued over time in the head rest or by the shoulder blocks. The spider who has made their modest web a mansion on the ficus near the door. The dust by the highchair pedal when they are deciphering if it really is an electric chair or an actual exercise equipment.
I know you clean after every client. But, just like dust gathers on the lenses of your sunglasses, you often do not realize how dirty they are until you clean them. Take a day to get in the nooks and crannies. Hire a crew to go deeper than you. Someone whose eyes are fresh.
When you opened, or first started teaching somewhere your eyes were open and intentions were set. As the seasons have changed and you’re busy teaching and doing your business tasks it’s easy to not notice the things that are right in front of you.
You just get used to them. However, while your existing client’s eyes might have shaded with yours the clients of the future have fresh eyes. This week take a look at what they will see. Clean up and out what’s no longer serving you.
Change is a good thing. Hello, Spring! Let’s use this to grow your business for many seasons to come.
This post is one of a 4 part blog post series: Spring Clean Your Pilates Studio