Can you make the money you want to make teaching Pilates? Absolutely! Is it easy? Is anything in life easy? The likelihood you will be “successful” as a Pilates instructor or studio owner truly depends on how much you think it is possible. I know that’s a bit woo woo but it’s true. Because if you believe it is possible to make the money you want to make teaching Pilates you will be able to think about the different ways you can.
Before we can talk about how much you should be charging or ways to make money teaching Pilates we have to make sure you know how much money you want/need to make. And, if it’s possible to do that by teaching alone.
Take the amount of money you want to make divide it by the number of weeks a year you can work and then divide that amount by the average dollar amount of your sessions. The answer is the number of hours you need to teach each week. If the answer is too high we will need to come up with some additional offerings. And, for that let’s chat here. If it’s about the same as you are currently teaching but you are not making the money you desire then it may be time to raise your rates.
- Are you charging what you are worth? It’s easy to go with what the market in your area is charging. If you go on all the Pilates sites in your community and see everyone is charging $80/private you may be inclined to charge the same. But, you could be losing money. Clients do not choose a teacher based on price. They choose a teacher based on how they make them feel, the results they get and the quality of service.
- Are you teaching on the right days? Often Pilates teachers think they need to teach 6 days a week and most take Sundays off. But, is that ideal for your community? Do you have a demand for a day you are not teaching and almost no clients on a day you do teach? Maybe a shift in your schedule is needed?
- Host a community event or client workshop! Many teachers think workshops are just for teachers. But, the yoga world has been quite successful hosting workshops for their yogis! If you have a large class based business holding regular workshops for Pilates clients can be a great way to make more money doing more of what you love-teaching Pilates! And, it also gets the community together. You can also have wellness days or day “retreats” where other wellness professionals can come in and show off what they rock at and between your clients and their clients you can have a fun event that includes everything your clients would love.
This is just three easy things to think about for your Pilates business. There are plenty more and some that would be ideal only for a studio and others for an individual teacher. It really depends on what your goals are for your teaching business.
If you don’t know what those are then before you start tweaking your offerings take a moment to get a 30 thousand foot view of your teaching business. From there you can work backward. If you don’t want to teach classes but you work on promoting classes it will drain your inspiration and your energy. If you want to be teaching classes but built a private based business the same is true. So, get your goals out, then make adjustments based on your goals.
I know it’s tempting to do what looks successful in the Pilates market in your community. In Los Angeles, I see a lot of studios with the same deal $199/month for unlimited Pilates classes. If I were to have thought about that when I opened my studio I never would have opened my doors. I kept my Pilates business vision in mind and it has been good to me ever since.
What’s your vision for your Pilates business? Share in the comments below!
If raising your rates is necessary (side note if it has been more than a year then it probably is) then join me for my next webinar on raising your rates here.